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  • 1. Interactive ideation for problem-solving and business developmentTLNRANTA, HELSINKI Guido Giebens(c) ANTRIM 201120/01/20141

2. New products/processes/services based onOpportunities arising from new trends, ways of life, fashion 3. New products/processes/services based onOwn or competitors existing products/services Users experience and demand from the market: missing or failing functionalities: market pull 4. New products/processes/services based onOwn technology/core competence: technology push 5. New products/processes/services based onTransfer or integration of other peoples technology or core competence (open innovation) 6. TRIZ 7 7. Genrich Altshuller (1926-1998) 1.First patent certificate at age 142.Started working on TRIZ ideas in 1946 studying patents for Russian Navy3.Wrote a paper on Theory in 1947. Sent to Gulag for 7 years.4.Continued work 1954-85. Over 2 million patents analysed.5.Moved towards psychological aspects after 1985. Total effort 19461990 circa 1500 person-years6.Some of Altshullers co-researchers moved to Western companies following fall of Iron Curtain (1990)8 8. TRIZ = inventive problem solving Problem solving is like digging for treasure in a field If a hole already exists, we tend to dig it deeper The deeper the hole, the more difficult it is to see what is happening at the surface of the field If someone else (like a specialist or an expert) comes along, we encourage them to jump in the hole with us The overall effect is called PSYCHOLOGICAL INERTIA9 9. Similar problems keep popping up over and over in all kindsof industries and environments. The most powerful solutions are those where contradictionsare found and eliminated. The best solutions can turn threats into useful resources. Evolutionary trends in market and technology are highlypredictable. 10 10. Somereference materials : Rantanen, K.: Simplified TRIZ: new problem-solving applications for engineers and manufacturing professionals, 2002, St.Lucie Press, ISBN 1-57444-323-2 Mann, D.L.: Hands-on Systematic Innovation, 2002, Creax Press, ISBN 90-77071-02-4 Altshuller, G.: And suddenly the inventor appeared, 1996, Technical Innovation Centre, Inc., ISBN 0-9640740-2-8 Website www.etria.com, Belski, I.: Improve your Thinking: substance-field analysis, 2007, TRIZ4U, ISBN 97-80980329-30-811 11. Originally a theory for engineers, no good fit with management or organisational problemsBoard members dont like theory and are not always engineers: can we make money with it?It comes from Soviet Union... Trustworthy?Comparable to fitness or healthy food... => Lower threshold might help?...12 12. ANTRIZ (ANTRI3) game was developed in 2009: Drags people away from their screensBuilds on new hype: revival of board gamesSimplifies the jargon language where possibleStructures the brainstorming process: freedom of thinking but goal-oriented, productive ideationEncourages 3Ps: Practice, practice, practice...13 13. Teaching use of TRIZ techniques: make it simpleUsing TRIZ in consulting projects: spread the words of wisdom Passing TRIZ knowledge on to the next generation: let them have fun and be proud 14 14. The Present: Enterprises (production, services)The Future: Students (entrepreneurship, product development, engineering, economics)The Distant Future: Youngsters, new generation (pupils, youth groups)15 15. BEFORE WE RUSH TO THE GAMING TABLES 1. CLOSED PROBLEM = ??? 2. OPEN PROBLEM = ??? 3. SOLUTIONS = ??? 4. FUNCTIONS = ???APOLLO (c) ANTRIM 201120/01/2014 16 16. MEMORY JOGGER 1. Describe the Situation that needs Improvement 2. Describe the Ideal Final Result 3. Look into the Force Fields (MATCEMHIB) 4. Find Improvements using the five Su-Field Rules 5. Find Resources that can help you 6. Use the Nine Squares for Mapping 7. Browse through the Innovative Principles 8. Consider Evolutionary Patterns 9. Exchange and Enrich 10. Combine and Formulate Ideation Results(c) ANTRIM 201120/01/201417 17. (a shopkeeper lost in the city) I am the owner of a household electronics business in the centre of the city, and my shop is in the pedestrian shopping area.Lately, like some of my colleagues, I have been losing many customers due to the recent development of a new large shopping mall in the outskirts.Could you help me attract more customers to my shop, or in other words, increase my turnover?(c) ANTRIM 201120/01/201418 18. (The traffic is driving me crazy) I am the owner of a courier service, delivering parcels on behalf of distributors to their clients (shops) in the city centre.So far, I have organised the deliveries twice a day on working days, but the traffic density is strangling my business, as my drivers can no longer assure timely delivery to our clients (pharmacists, photo dealers, opticians) during their opening hours..How could you help me? (c) ANTRIM 201120/01/201419 19. (A target for thirsty mosquitoes) Especially in the summer I get lots of nasty flying visitors in my bedroom: buzzing mosquitoes wake me up and their aggressive stinging irritates my skin. I have given up to swat them with a newspaper on the wall, or with my bare hand in my own face.Anything you can think of to get rid of this nuisance that is not harmful for my health, and is better than the already existing miracle solutions?(c) ANTRIM 201120/01/201420 20. 1. Describe the Situation that needs Improvement Tell the story: explain the situation that you want to improve. Use descriptive simple wording: verbs and nouns. Sketch the story as an interaction between substances with use of verbs. Indicate which interactions need attention.(c) ANTRIM 201120/01/201421 21. 2. Describe the Ideal Final Result Imagine what would be the ideal outcome with maximal benefits, minimal cost and minimal harmful effects. Agree on what perspective you want to formulate the Ideal Final Result from. Depict the Ideal Final Result in a short and clear sentence.(c) ANTRIM 201120/01/201422 22. 3. Look into the Force Fields (MATCEMHIB) Every (inter)action of one Substance or another is driven by a Force Field. Go back to the interactions that need attention, and define which kind of Force Field(s) is (are) causing the action as it is now. Look into the categories of Force Fields listed under the acronym MATCEMHIB (Mechanical, Acoustic, Thermal, Chemical, Electrical, Magnetic, H uman, Intermolecular, Biological).(c) ANTRIM 201120/01/201423 23. 4. Find Improvements using the five SuField Rules Reformulate the interaction you want to work on, replacing the actual Substances by the general words (Subject Acting on Object by means of Field(s)). Try to apply each of the five Su-Field Rules mentioned below to find ideas for improvement. Record your ideas as they come.(c) ANTRIM 201120/01/201424 24. 5. Find Resources that can help you Think of all resources available in and around the problem area. Anything that is available or within reach can be a resource: substances, force fields, people, things from the environment, natural phenomena or forces As a team, make use of all your senses, imagination and possibly scientific knowledge. When you think of an object or material resource, also consider its interesting properties, characteristics or behaviour. (c) ANTRIM 201120/01/201425 25. 6. Use the Nine Squares for Mapping When you think of the initial situation with the problem you want to solve, zoom out and look at the wider environment of the situation. (or think: why would i solve this problem?)Zoom in also into important details of the situation. (or think: what is stopping me from solving the problem?) Add a time dimension to all three levels: think in terms of past and future, or before and after.Use this mapping tool to locate existing resources and/or constraints and/or interactions (c) ANTRIM 201120/01/201426 26. 7. Browse through the Innovative Principles (TRIZ, G.S.Altshuller) Many years of patent research have shown that a number of always recurring principles can be found in most innovative inventions. Browse through the list of Principles and see which ones can lead to new viewpoints or ideas for innovative improvement. Record your ideas as they come up.(c) ANTRIM 201120/01/201427 27. 8. Consider Evolutionary Patterns When thinking of new ideas, it is wise to keep in mind what general trends or evolutionary patterns are showing in industry and society.Use these evolutionary patterns to challenge the potential of your own ideas, or to reinforce their chances for success. Evolutionary patterns are found in the technical field, in business models or in societal or cultural context.Use the list below and confront or enrich your ideas with the patterns mentioned. Record any thoughts that come up. (c) ANTRIM 201120/01/201428 28. 9. Exchange and Enrich When you have collected some neat new ideas on how to improve the situation in your innovation project, it may be time to take some distance and let your colleagues have a look at your findings and give you constructive additional comments. Similarly, have a look at your colleagues work on their project and see how you would make their findings even better with constructive hints. Depending on the time you have, you can continue with a followthrough session after mixing the teams. (c) ANTRIM 201120/01/201429 29. 10. Combine and Formulate Ideation Results Use a cluster diagramme to group ideas by topic and if appropriate combine them into concepts for further elaboration.Look back at the Ideal Final Result formulated in the beginning and think of next steps towards the final result. Use the checklist below.Agree on a clear format for early stage presentation of the ideas to interested parties. (c) ANTRIM 201120/01/201430 30. Die & PawnsBase BoardsSquare cardsSurprise cardsProject cardsResource cards31 31. Pick a projectAnalyse ContextDefine Ideal Final ResultEnrich & ExchangeRoll DiceUse Initial resourcesUse Surprise cards, Pr