Helping dairy farmers become the very best – every single day.

Ideas

Awful-1

Weak 1So-so 5

Good10

Great20

Brilliant50

None 0 $Weak 100 $So-so 1,000 $Good 10,000 $Great 100,000 $Brillian

t1,000,000

$

IDEA EXECUTION

Awful-1

Weak 1So-so 5

Good10

Great20

Brilliant50

None 0 $Weak 100 $So-so 1,000 $Good 10,000 $

Great100,000 

$Brillian

t1,000,000

$

IDEA EXECUTION

Ideas are easyExecution is hardIdeas are easyExecution is hard

Survivor bias

Priorities

Processes

People

“Windows on every computer on every desk.”

“Creating best products in the world.” “Be earth’s most customer centric

company.” “Helping farmers become the very bestevery single day.”

Processes

People

TeamDecision

s

Motivatio

n

TeamCommand&Contr

ol

Carrot&Stick

Identity Building

Helping farmers become the very bestevery single day.

Bringing in only the best peopleBuilding relationships with customers and

turning them into partnersHonesty on all company levels

Extreme focus onnew product concepts and design

Iterative approach to feature releaseTeam member self-improvement

Title

s

Expectatio

ns

Task

s

Product

YAGNI

Job-to-be-

done

Idea

Priorities

Team

Product