Help Yourself by Helping Others
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Transcript of Help Yourself by Helping Others
Sunday, January 27, 13
HELP YOURSELF
BY HELPING OTHERS
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WHO AM I?
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Scott BasgaardA.K.A “Scotty B”
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WooCommerce
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FREE & OPEN SOURCE
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500,000Downloads
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Themes & Extensions
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?Sunday, January 27, 13
SUPPORT
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HAPPINESS
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:) = Loyal
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If you’re not happy tell us, if you’re happy tell others!
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BUILDING THROUGH CUSTOMER SERVICE
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55%are willing to recommend a company due to outstanding service, more so than product or price
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85%would pay up to 25% more to ensure a superior customer
service experience
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“Customer support is arguably your most powerful marketing tool. Now that we have the ability to instantly communicate with thousands of digital acquaintances it's more significant than ever. Happy users tell their friends to use your products, unhappy users tell them not to.”
- James KosterSunday, January 27, 13
“Customer support is the opportunity to convert a disgruntled customer into a loyal product evangelist by over delivering and creating a memorable human connection with a digital brand.”
- Mark Forrester
Sunday, January 27, 13
“It’s great to just help the customer with what they’ve asked, but sometimes you have an opportunity to take their plan
and cut 90% of the work out and give a much easier solution. Makes life easier
for everyone, and the customer is (almost) always extremely appreciative!”
Patrick Garman
Sunday, January 27, 13
“Supporting customers is a great way to spot flaws in your products and get new
ideas for features and products.”
- Andrew Benbow
Sunday, January 27, 13
“Providing customer support gives a great insight into how customers may be struggling with your products, so you can improve your documentation and make your products more user-friendly.”
- Dan Johnson
Sunday, January 27, 13
“Support defines the quality of your product. Your product is a big chain, as strong as the
weakest link. No matter how good your product is, if the support sucks, your product sucks.”
Coen Jacobs
Sunday, January 27, 13
“Technical support, specifically of a product, is no longer just a means to assisting a customer with an issue they may be experiencing. A support desk is an opportunity to connect and engage with customers, potentially resulting in the customer mentioning a few words that begin with “it would be so great
if your product did X”. “X” could be an idea you, as the product developer/promoter, may never have considered. This engagement is an opportunity to
harness those ideas and execute on those which are viable and scalable, creating a better overall product with a direct (or indirect) contribution from the customer (which is also an opportunity for the customer to give back to
the product, making them feel great as well).”
Matt Cohen
Sunday, January 27, 13
TOOLSSunday, January 27, 13
bbPressSunday, January 27, 13
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UserVoiceSunday, January 27, 13
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TextExpander
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♥Sunday, January 27, 13
:)Sunday, January 27, 13
MeetupsWordCampsForums
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You’ll Learn Too!
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“Make Sweet WordPress With Each Other” Mark Jaquith - PressNomics ’12
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Any ?’s
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