Help Them Fall In Love - Shopper Marketing & User Experience Primer
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Help people fall in love with your brand. Shopper + customer experiences. Brian Regienczuk UX primer for shopper marketing & beyond Beverages, Spirits, Beer & Wine
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User experience primer / brief for shopper marketing and retail experiences touches on key areas and questions marketing and design experts need to ask to build better integrated brand experiences.
Transcript of Help Them Fall In Love - Shopper Marketing & User Experience Primer
Help people fall in love with your brand.
Shopper + customer experiences.
Brian RegienczukUX primer for shopper marketing & beyondBeverages, Spirits, Beer & Wine
© 2014 Experience Rethink
How far do
you go?2
© 2014 Experience Rethink
Where do people experience your brand?
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© 2014 Experience Rethink
Where do people fall in love with your brand?
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© 2014 Experience Rethink
Whatmakesitamemorableexperience?
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© 2014 Experience Rethink
Will others share it?
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© 2014 Experience Rethink
How&wheredoyou doittoday?
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© 2014 Experience Rethink
Does your brand bring the customer journey to life?
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© 2014 Experience Rethink
What makes your brand standout & trigger reactions / interactions?
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© 2014 Experience Rethink
Celebrating the product
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© 2014 Experience Rethink
Modern simplicity
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© 2014 Experience Rethink
Bungalowsimplicity
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© 2014 Experience Rethink
Contemporary lodgewith modern lines
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© 2014 Experience Rethink
Intimateclub
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© 2014 Experience Rethink
Encourage experiments
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© 2014 Experience Rethink
What about the experience helps you fall in love with the brand?
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© 2014 Experience Rethink
We live to help people fall in love with your brand.Online + in the store.
experiencerethink.com
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