Help, People Want to Fundraise for Us!

Help! People Want to Fundraising for Us!

Lisa Cottingham, Water Mission

Robyn Mendez, Blackbaud

Help! People Want to Fundraising for Us!

P2P Fundraising Industry Trends

Water Mission Story

DIY Fundraising Matrix

Q&A

Hi! I’m Robyn MendezAt Blackbaud: 6 months + 8 yearsHometown: Houston, TX

15+ years of P2P fundraising experience

Raising two little fundraisers, Julianna & Jonathan. Julie was #3 top fundraiser for 2016 Jump Rope for Heart.

NASA Brat – Grandfather was a flight controller for the Apollo lunar missions; Dad was a flight controller for the International Space Station

Hi! I’m Lisa CottinghamAt Water Mission: Almost four yearsHometown: Charleston, SC for 28 years!

Participated in the 1980 “Thon” the granddaddy of P2P originating at Penn State University

Tackled Galas, Benefit Concerts, Walks, and led at team through Yoga event, Cross State Cycling, 60’s Tribute Band… I’ve seen it all.

The key to TPF and P2P is managing traffic!

Industry Trends

The overall P2P market is growing

Supporters are demanding

tangible impact from fundraising

Marquee RWR events are declining

in revenue

The modern fundraiser has high expectations for digital experiences

Supporters want to fundraise on

their own terms

Today people are loyal to causes…

not orgs

Traditional P2PRunsWalksBiking Events

Endurance Fundraising

Virtual EventsGiving Days

DIYMemorials & Tributes 3rd Party Events

PersonalCrowdfunding

Project-basedFundraising

The New P2P Fundraising Landscape

Org Driven Individual Driven

Virtual EventsPowered by fitness app use

• Map My Fitness, Strava

Examples

• British Heart Foundation

• Strava Charity Challenge120,000+ participants

Individuals that connectfitness apps to fundraisingpages raise more

58%

$1M raised by

20,000+people

70% New Donors

Project Based Fundraising

Funds a specific project• Project focused, Not org focused

• Requires fund designation

Examples• Humans of New York

• Fund a research project

• Funding to build a house

• Fund a mission trip

$3,875,319 raised by

104,395people in

8 months

Organizationally Driven DIY

Branded campaign• Org focused

• Recruits participants

• Occurs annually

Examples• Alzheimer’s Association

The Longest Day

Individual is driving the activity• Caused-focused, not org focused

• Random activity

• Often difficult to identify org

Examples• Stormtrooper Walk…

for Monash Children’s Hospital

• The Washing Machine Walk(or climb)…for Pieta House

Individual Driven DIY

Water Mission: Making DIY Sustainable

P R O M OT E , P U RS U E , O R H I T PAU S E

Can we identify factors for

success that align with Org’s

goals?

Can we set procedure

to win leadership approval?

Can we tell when to pursue

and when to take a pass?Can we identify

potential supporters based on patterns?

Can we determine our level of

commitment based on

resources, risk, & reward?

Care and Handling of Enthusiastic Third Party Fundraisers• Optimize the

opportunity • Not overtax

your resources

PROFILE OUR FUNDRAISERS

T H E S O LU T I O N

• Staff & Volunteers• Software & tools• Network • PR & Brand • Budget

E VA LUAT E R E S O U R C E S

H A I T I

T H E S O LU T I O N RAPID TRANISITION

LOW TECH - ORGANIZATION DRIVEN• Ease of accepting donations• Ability to meet supporter

expectation

HI TECH - SUPPORTER DRIVEN• Ease of accepting donations• Ability to meet supporter

expectation

CREATE A DECISION MATRIX

T H E S O LU T I O N

• Run a report• Create a list of activities• Set up a table or

spreadsheet• Segment by dollars raised

and resources used• Include volunteer or staff

hours• Assign categories

S N A P S H OT

U G A N DA

H I - T EC H S N A P S H OT

THIRD PARTY FUNDRAISER STAFF METHOD RESULTSVarious Birthdays 1 Giving Page DIY $4,500Runner “Running Water 140.6” 1.3 Endurance DIY $7,870Student “Lou Lou's Chiapas Mission”

3 Giving Page Mod DIY $40,440

Major Donor “Hoedown” 15 Mod WM Event $25,000“Water Jug Guys” 4 Endurance DIY $9,400Scotty’s Ride for Water 2 Endurance DIY* $69,000Disaster Relief “Daniel Island Change for Haiti”


Flow - Yoga Event 4 Mod WM/DIY/Event $13,000Clemson Walk for Water 2 DIY * $5,000High School Choral Performance

1 Giving Page DIY $4,242

Silicon Valley Walk for Water 2 Mod WM Event + DIY* $175,000Charleston Walk for Water 10+ WM Event w/P2P $350,000




Major Donor “Hoe-down” 15 Mod WM Event $25,000“Water Jug Guys” 4 Endurance DIY $9,400Scotty’s Ride for Water 2 Endurance DIY* $69,000Disaster Relief “Daniel Island Change for Haiti”


Flow - Yoga Event 4 Mod WM/DIY/Event $13,000Clemson Walk for Water 2 DIY * $5,000High School Choral Performance

1 Giving Page DIY $4,242

Silicon Valley Walk for Water 2 Mod WM Event + DIY* $175,000Charleston Walk for Water 10+ WM Event w/P2P $350,000






Flow - Yoga Event 4 Mod WM/DIY/Event $13,000Clemson Walk for Water 2 DIY * $5,000High School Choral Performance 1 Giving Page DIY $4,242Silicon Valley Walk for Water 2 Mod WM Event + DIY* $175,000Charleston Walk for Water 10+ WM Event w/P2P $350,000

O U T L I N E G OA L S

• Constituent growth

• Fund raising • Awareness • Advocacy• Champion

buildingTA N Z A N I A

D EC I S I O N M AT R I X

S C OT T Y PA R K E R - C H A M P I O N

t

S C OT T Y PA R K E R - C H A M P I O N

• TeamRaiser platform

• Ability to start teams

• Donations go directly into RENXT

• Constituent data capture with minimum impact on donor care

• Communication, blog, other tools

• Scottysride.com






Flow - Yoga Event 4 Mod WM/DIY/Event $13,000Clemson Walk for Water 2 DIY * $5,000High School Choral Performance 1 Giving Page DIY $4,242Silicon Valley Walk for Water 2 Mod WM Event + DIY* $175,000Charleston Walk for Water 10+ WM Event w/P2P $350,000

D EC I S I O N M AT R I X – R EG I O N A L WA L KS

R EG I O N A L WA L K – TO O L K I T

R EG I O N A L WA L K – TO O L K I T

• Logos• Media, PSA and Press Release• Branding Guide• Editable general flyer • Editable poster (11 x 17)• Editable donation form • Social media images • Link to WM Merchandize• Link to WM general videos

R E G I O N A L WA L K S - W E B S I T E

H E L P, P EO P L E WA N T TO F U N D R A I S E F O R U S !

Questions?

Traditional P2PRunsWalksBiking Events

Endurance Fundraising

Virtual EventsGiving Days

DIYMemorials & Tributes 3rd Party Events

PersonalCrowdfunding

Project-basedFundraising

The New P2P Fundraising Landscape

Org Driven Individual Driven

Help, People Want to Fundraise for Us!

Technology

Transcript of Help, People Want to Fundraise for Us!