#HelloMyNameIs

Dr Stuart Berry

@StuartBerry1

“Talk about why you use social media,

and what you think your patients get out of it”

Caroline Kenyon

Director of Communications and Engagement

Innovation Agency Academic Health Science Network for the North West Coast

Why Does a GP tweet ?

• Some background about me

• Some stats around the sites I

work with

• Reasons for tweeting

• Tribes

• Gamification

• Behaviour change

• The Future !

#HelloMyNameIs

Dr Stuart Berry

• I’m a GP in Nelson , Pendle,

East Lancs

• 11300 patients

• Locality lead for Pendle

(90000 Patients ) which is part

of East Lancs CCG , (371000

People)

• Respiratory lead for ELCCG

My Social Media Experience

• Started tweeting in June 2011

• Became interested in some of the

things that I had seen on the internet

about exercise + behaviour change

• introduced to Wordpress and the

idea of creating a website by David

Rogers CCG Comms team.

• Created a blog , practice website, a

couple of locality specific patient info

websites.

• Practice Facebook account & twitter

account .

10 Retweets and 5 likes ➤ 2,016 impressions

That looks impressive - but its worth noting

that even my more successful tweets only

have an engagement rate of 1%

Opportunity & Potential

There are 60000 people using Facebook who

come within 5 km of our practice each week.

Why do I use Social Media ?

• Entertainment

• News

• Stay in contact with my

colleagues

• Horizon scanning

• Take part in discussions

• To raise awareness of

things that are important to

me.

I use Social Media to Raise awareness

of things that are important to me.

• Promote selfcare & self-

management

• Moving More

• COPD & Asthma

• Health Topics

• Health Literacy - infographics

• Raise the profile of other

people - help them to get their

message out - increase their

reach

Social Media helps me to feel like I’m

part of some bigger picture.

It is a way of communicating with

other members of the Health Tribe

Visualisation of People in my

Twitter network

tweeting #ELCCG

How do I use Social Media ?

• Hashtags

• Lists on Twitter

• Tweet Jukebox => Social Media Jukebox

• Purposefully look to see what is being put on the

Twitter and Facebook sites of my council , local

hospital and our CCG

• Educate , inform and entertain (Lord Reith BBC 1922)

Sharing is caring ;@)

Please Retweet, Like,

Share and Repost.

Photo by Bob Cotter via Flickr

Tribes I’m part of ; • NHS

• People interested in tech

• selfcare

• #nhssm

• GP

• Respiratory

• Mental Health

Some Fellow members

of the Breathe Easy Tribe

at Turf Moor, Burnley

Understanding your Tribes

• What Tribes are you part of ?

• How do you stay up to date with

other members of your tribe ?

• How do you contribute to the

conversations ?

• What do you get out of being in

the tribe ?

• What do you get back ?

• How could you attract more

people ?

Football at Fenway - Red Bleachers by Eric Kilby

Successful tribes are good

at communicating.

• Between the Leaders and the Followers

• Between Followers and Leaders

• Followers to Follower

• Tribes-person with non-tribes person.

• Those outside with those in the Know.

Some Suggestions…

• Wouldn't it be great if every organisation , club or

department in your district had a website , Facebook

and Twitter account.

• Help out your organisations by posting their posters or

fliers to social media ?

• Use a hashtag that makes sense for your area, and

use it in your posts.

• Line up your ducks - plan your campaigns

Stuarts Top Tips • Create a list of accounts to

recommend & follow

• Share, Like, & Retweet

others posts

• Give, Give , Give before

asking ( reciprocity )

• Nothing is fixed - feel free to

experiment & see what

works

• Just Do It

@StuartBerry1

Do patients ask you for

advice ? • Yes - sometimes - but this is

pretty rare.

• Possible to take the

conversation out of the public

domain ASAP

• Referring people back to the

channels that are already

there e.g. email, Patient

Access ( secure online portal

to GP Practice ) , Telephone

Reception.