HELLO.

MY NAME IS RUAIRI CRONIN.

I’M HERE TODAY TO TALK ABOUT A LITTLE APP CALLED SMALL CHANGE, THAT MAY DISRUPT THE WAY THAT WE THINK ABOUT DONATING TO CHARITIES AND DOING SOCIAL GOOD.

EVERYDAY WE TRACK THOUSANDS OF THINGS ABOUT OURSELVES AND THE WORLD AROUND US.

WE TRACK AND MONITOR THINGS LIKE DISTANCE, EFFORT, DIET, LOCATION, STRESS LEVELS ETC.

BUT WHAT ABOUT OUR IMPACT ON SOCIAL ISSUES. WHY DO WE NOT CONSIDER TRACKING THE GOOD WE HAVE DONE IN THE WORLD. WHERE’S THE APP THAT SHOWS OUR SOCIAL IMPACT AS WE MOVE THROUGH OUR LIVES.

I’D LIKE TO CREATE A SOLUTION TO HELP PEOPLE DONATE SMALL AMOUNTS TO CHARITY, IN AN EASY EVERYDAY WAY, WHERE THEY HAVE TOTAL CONTROL AND FEEL LIKE THEY ARE PART OF CREATING CHANGE IN THE WORLD.

I BELIEVE GENUINELY THAT PEOPLE WOULD LIKE TO DONATE TO MORE CHARITY BUT THERE ARE UNNECESSARY OBSTACLES IN THEIR WAY. SOME DONATION METHODS MEAN THE ACTUAL CAUSE MAY ONLY GET 50% OF THE PROCEEDS I THINK THIS CAN BE IMPROVED BY USING A BETTER METHOD. IF WE COULD USE SMALL DONATION AMOUNTS, BUT INVOLVE MORE PEOPLE, WITH LESS ADMIN COSTS, BETTER EDUCATION ON THE OVERALL PROBLEM, MORE FLEXIBILITY IN HOW AND WHEN YOU COULD DONATE.

DONATION BOXES HAVE BEEN AROUND FOR DECADES. WE SEE THEM IN SMALL SHOPS IN EVERY COUNTRY ALL OVER THE WORLD.

THE POSSIBLE SOLUTION

WHAT IF EVERY PERSON HAD A DIGITAL DONATION BOX IN THEIR POCKET?

That they could share. That they could start and stop. That they could pause or adjust the amount. That they could be alerted to emergencies and donate immediately. That they could see their personal impact on the bigger issues.

THE HYPOTHESIS

SMALL CHANGET M

Together we can make a big difference.

INTRODUCING

SMALL CHANGE IS AN APP THAT ALLOWS USERS TO CREATE A VIRTUAL DONATION BOX OR JOIN A PRE EXISTING DONATION BOX THAT HAS AN

EDUCATION AND SOCIAL GOOD DONATION PROGRAM.

COMPETITOR ANALYSIS

ACCORNS APP SHOUT. APP

USER RESEARCH

8 INTERVIEWS

QUESTIONS

QUALATIVE QUANTATIVE

QUESTIONS

100 SURVEY RESPONDANTS

What is your Gender? How important is donating to charity to you? How often do you donate to charity? How difficult or easy do you think it is to donate regularly to charity? If there was an easy way to donate small amounts (from 20c - $1) regularly would you be interested? Have you ever participated in an activity to raise funds for charity? Do you donate regularly as part of a monthly direct debit? When you don’t have cash how do you pay for small items in a store? Do you feel like you know where your donations are going? Do you feel like you are also educated about the cause you donate to?

How important do you think giving to charity is? How often do you donate and how? What other ways do you donate? Can you tell me a bit about your last donation experience? Is Tax deduction a factor in donating? Have you ever donated as part of direct debit? Can you tell me about that experience? How do you pay for small items in a store if you didn’t have money? If there was a regular easy way to donate small amounts to charity would you be interested? and Why? Are you more interested in donating now than you have been in the past? How do you hear / find out about charities? Is flexibility an issue in donating?

USER RESEARCH - SURVEY

INSIGHTS PROOF AGE GENDER EDUCATION

USER RESEARCH EMPATHY MAP

HEARINGTHINKING & FEELING

SAYING & DOINGSEEING

- FAMILY AND FRIENDS - ASKED ON THE STREET (CHUGGERS) - COLD CALLS - RADIO ADS- PEOPLE AT WORK PARTICIPATING IN EVENTS- DOCUMENTARIES ON TV - NEWS ON TV

- FEEL CONFUSED / HARD TO DECIDE WHAT CHARITY- FEEL LOCKED IN / LIKE A CONTRACT- FEEL DETACHED / NOT PART OF THE SOLUTION- OVERWHELMED WITH DECISIONS- LACK OF EDUCATION- DON’T KNOW WHERE MY DONATION IS GOING- DON’T LIKE BEING ASKED FOR MORE MONEY- DON”T WANT TO FEEL GUILTY

- ‘I WANT TO BE IN CONTROL’ - ‘I WANT TO KNOW WHERE MY MONEY IS GOING’ - ‘I WANT TO FEEL LIKE I’M MAKING A DIFFERENCE’ - ‘I ONLY SUPPORT CAUSES I’M INTERESTED IN’ - ‘ITS HASSLE TO FILL IN THE PAPER WORK’ - ‘I PREFER TO SPREAD MY DONATIONS’ - ‘I PREFER TO GIVE AD-HOC’ - ‘I DON’T FEEL LIKE I’M MAKING MUCH OF A DIFFERENCE’

- MULTIPLE CHARITIES AND CAUSES - PEOPLE ON THE STREET (BIG ISSUE, CHUGGERS ETC)- DONATION BUCKETS IN SHOPS- ADVERTISING TV, ONLINE, PRINT- EDMS (EMAILS)- PEOPLE ON THE STREET (HOMELESS, BEGGARS ETC)- NATURAL DISASTERS- DIRECT MAIL COMING IN- SOCIAL MEDIA- FRIENDS / FAMILY PARTICIPATING, VOLUNTEERING, SPONSORED

FINANCIAL TRUST FLEXIBILITY EDUCATION OUTCOME

PERSONA (A) PERSONA (B)

THE END RESULT OF THE AFFINITY MAP AND USER

RESEARCH SYNTHESIS WAS THE DISCOVERY OF 2 VERY

DISTINCT PERSONAS

I Have Limited Income

I Only Support Causes I’m

Interested in.

I Only Support Well Known

Charities

It Feels Like a bill every month

I’d like to be able to turn it on and off

I Want to be in control of

my own finances

I Make it my business to f ind out about

the cause

I Want to know where my

donation goes

I Want to see the results afterwards

I feel like i’m not making much of a

difference.

I Feel Like I’m not makeing much of a

difference.

I Don’t feel like i’m educated about the

cause

Not transparent where the donation is going

or exactly what for.

I Research Before i commit

I Feel pressured for more money

I worry about giving out my financial details

I’d prefer to donate Ad Hoc

I’d prefer to spread my donations rather

than just one a month.

I’d prefer to donate direct to the person in

need rather than a company

Some Charities are a scam.

USER RESEARCH AFFINITY MAP

MEGAN “I donate monthly to charity because its the grown up thing to do”

FREETIMEFREETIME

TECHNOLOGYTECHNOLOGY

SOCIAL MEDIASOCIAL MEDIA

COMMITED DONATORREACTIVE DONATOR PERSONA (A) PERSONA (B)

LOOKING FOR: FINANCIAL FLEXIBILITY EDUCATION COMMUNITY

LOOKING FOR: FLEXIBILITY EDUCATION OUTCOME

FEATURES NEEDED. SHARE ON SOCIAL MEDIA INVITE FRIENDS CREATE A BOX

INCOME

CREATE A BOX INCOME

AGE: 34 OCCUPATION: PERSONAL ASSISTANT INCOME: $85,000+ LOCATION: SYDNEY STATUS: MARRIED WITH 2 SMALL CHILDREN

HER STORY Megan is very influencial at her work and often arranges charity events and fundraisers. She has a small family of her own and is particularly attached to charities related to children, women and families. She feels like giving back monthly as part direct debit is the grown up thing to do. She likes to research all she can about charities before donating and generally picks ‘Well Known’ charities. She also gives one off donations and her major frustration is she doesn’t fully understand how the donation shes given is being used.

EVELYN “It’s a bit overwhelming to see the amount of charities, it’s hard to know where to begin” AGE: 25 OCCUPATION: INTERIOR DESIGNER INCOME: $65,000+ LOCATION: SYDNEY STATUS: SINGLE

HER STORY Evelyn started being involved in donating and fundraising through MS Readathon when she was in primary school. When she graduated and go t her first real job ahe tr ied to donate monthly through direct debits but she didn’t feel like she was part of the solution and i t felt more like a bill. Her circumstances changed when she switched f rom full t ime to freelance. Now she sponsors friends, ad hoc and when an emergency happens. Shes very attached emotionally to the Cancer Council because her Aunt is a survivor. She loves being social and part of the community. Shes overwhelmed by the amount of charities and finds i t hard to know where to put her l imited donations.

FEATURES NEEDED. SHARE ON SOCIAL MEDIA TAKE A CHALLENGE

USER PERSONAS

BASIC USER FLOWS / MVP / PERSONA FEATURES

CORE FEATURES

OR

SMALL CHANGE CHALLENGE

USER CREATED BOX

• HAS ONBOARDING TO EDUCATE ABOUT THE OVERALL SOLUTION TO

THE CHALLENGE

• ITS PUBLIC SO YOU GET TO SEE YOUR CONTRIBUTION COMPARISON

• CREATE YOUR PERSONAL BOX

• ADD FACEBOOK FRIENDS TO CONTRIBUTE TO YOUR BOX AND

CHARITY YOU CHOOSE FOR AS LONG AS YOU WANT

HOW SMALL CHANGE WORKS

USER DOWNLOADS THE APP

4. USER DECIDES IF THE TAKE THE SMALL CHANGE

CHALLENGE OR CREATE A NEW BOX.

1. USER LOGS IN USING FACEBOOK

USER GOES INSTORE TO PURCHASE A SANDWICH AND DRINK.

USER SCANS PHONE TO PURCHASE THE COST IS $7.40 SMALL CHANGE ROUNDS THIS UP TO $8.00 THROUGH APPLE PAY. GIVING 60C DIRECT TO THE CHARITY CHOSEN.

USER SELECTED THE SMALL CHANGE STOP POVERTY PUBLIC CHALLENGE. THE 60C IS ADDED TO THE AMOUNT EVERY ONE ELSE ADDS.

2. USER SETS THE AMOUNT THEY WANT TO ROUND UP. TO THE NEAREST DOLLAR VALUE OR ADD INCREMENTS OF CENTS TO EVERY PURCHASE UNDER $10.00

3. USER LOGS IN TO APPLE PAY AND SETS UP PAYMENT OPTIONS.

5. USER PICKS THE CHARITIES INVOLVED IN THE CHALLENGE TO

DONATE TO.

<$10 ePay

OR

60C

LEARNINGS, PAPER PROTOTYPES & GETTING STUCK IN UI MODE AND ROADBLOCKS

Hey Ruairi!

WELL DONE RUAIRI AND THANKS FOR YOUR

GENEROSITY!

YOU H AV E D O N AT E D

$19.90 w i t h 79 purchases o f less than $10.00

SMALL CHANGE HOMELESS CHALLENGE

Your Stats

+25c

761 Contr ibutors f r o m all a r o u n d t h e Aust ra l ia ( i nc lud ing you ! ) have raised

6 Days o f 3 0 le f t in th is cha l lenge

AVG. PER USER WAS $14.76

$11,233.90

ST VINCENT DE PAUL SOCIETY

Your Goal was to raise

$25 t o prov ide f ood fo r a fami ly fo r a week

YOU HAVE DONATED

$19.90 w i t h 79 purchases o f

less than $10.00

SMALL CHANGE HOMELESS CHALLENGE

+25c

ST VINCENT DE PAUL SOCIETY

Your Goal was to raise $25 t o prov ide food fo r a fami ly

fo r a week

761 Contr ibutors f rom all around the Australia (including you!) have raised

AVG. PER USER WAS $14.76

$11,233.90

Home Your

Stats

Box Sett ings Payment Details A b o u t

Small Change Security

Not i f icat ions

Log Out

DESPITE POPULAR BELIEF, CHILDREN ARE ONE OF THE LARGEST

GROUPS OF AUSTRALIANS

EXPERIENCEING HOMELESSNESS. What Causes

Homelessness?

Children under the age of 18 make up 30% of homeless

people in Australia

1 IN 18 PEOPLE IN AUSTRALIA LIVE B E L O W THE POVERTY LINE W I T H O U T

ENOUGH BASIC NECCESSITYS LIKE M O N E Y FOR F O O D A N D

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Amnesty International is a global movement of over 7 million people committed to defending those who are denied justice or freedom.

FIND OUR MORE SHARE ON FACEBOOK

GIVE A ONE OFF DONATION

HUMANITARIAN ALERT

EXPANSION

• COULD SMALL CHANGE BE AN ONLINE CART WIDGET• COULD YOU EMBED IT WITHIN SPECIAL PUCHASES OR EXCLUSIVE REWARDS. • COULD IT BE SENSORS AT POP RATHER THAN AN APP.

THANKS VERY MUCH FOR YOUR TIME. QUESTIONS?