Helix Open Innovation Caspar Van Rijnbach 2 [Compatibility Mode]
-
Upload
caspar-rijnbach-v -
Category
Business
-
view
744 -
download
2
description
Transcript of Helix Open Innovation Caspar Van Rijnbach 2 [Compatibility Mode]
Helix Innovation HiveApplied Innovation for Value RealizationApplied Innovation for Value Realization
[Caspar van Rijnbach]
[Open Innovation- Experiences from Europe and Brazil]
[TerraForum Consulting]
June 2, 2010
Fiat Mio: Open source design
Any company can use the ideas (more than 10.000) submitted by users
The world has become smaller...
© 2010 Information is not to be copied without permission by Helix Commerce International Inc. 3
Closed Innovation
The smart people in our field work for us
To profit form R&D, we must discover, develop and ship it ourselves
Open Innovation
Not all of the smart people work for us so we must find and tap into the knowledge and expertise of
bright individuals outside our company
External R&D can create significant value; internal R&D is needed to claim some portion
of that value
Open Innovation REQUIRES a new mental model
Base on Chesbrough 2003
If we discover it, we will get it to market first
If we are the first to commercialize we will win
If we create the most and the best ideas in the industries, we will win
We should control our intellectual property (IP) so that our competitors don´t profit from our
ideas
We don´t have to originate the research in order to profit from it
Building a better business model is better than getting to market first
Is we make the best use of internal and external ideas we will win
We should profit from others´ use of our IP, and we should buy others´ IP whenever it
advances our own business model
Open Innovation Model – The Innovation Funnel
With the open innovation model, the company keeps strong
relationships with external partners within different stages
of the innovation development process
Joint Venuture
Licencing
External TechnologyInsourcing
Research Development Comercialization
INTERNALR&D
MARKET
Spin-inMerge and Aquisitions
Divest
Spin-off
Licencing
R&D Services
Based on Chesbrough 2003
Open innovation: new ideas,insights and collaboration
Challenges
Philips High Tech Campus (Eindhoven)
� Modern technology park
Philips High Tech Campus (Eindhoven)
� More than €500M in investments;
� Technology-based startups incubation
� The design stimulates and forces collaboration
between partners
� Close to universities
� “Research Hotel” concept
Natura: Open Innovation to develop new products
Develop 50% of technologies externally
The main innovation target is radical innovation, using strongly with knowledge management
Partnerships usually on ideas generation
Partners use Natura´s infrastructure and laboratories
Has various partners for external collaboration: universities, research centers, companies, laboratories and foundations to support innovation
Good Practices in Open Innovation Systems (OIS)
Telefónica has established a network that involves more than 1,000 partners. The
company structured 7 research centers, most in Spain and close to technology parks.
“
Nokia promotes “Day Dreams” with “ Nokia promotes “Day Dreams” with their partners, where they discuss about the technology and products
trends and forecast.
“
Syngenta keeps a full time partnership manager to manage collaboration and the network relationship, stimulating new
business and solving conflicts.
“
Key Factors for Open Innovation Success
Strong Relation Network
Support and Services for
Partners
Clearly Defined IP policies Organizational
Structure and Governance
Infrastructure and location
Open Innovation
System
Strategic Alignment
Collaborative Culture
Adequate Partners Funding
Stakeholders Support
Processes and KPIs for Innovation
Mgmt
WEB 2.0 Facilitates Innovation even more…
Peugeot Design Contest - Open Design
• More than 4 million page views
• 5 demonstration models exhibited at automotive marketing events
• Designers of around 100 nationalities
• € 10.000 prizes
• 5th year of the contest
Threadless Co-creation made by users
What about having students helping your company to innovate?
Our inspiration
“Every company has its issues and challenges.
Students have time, drive and innovative solutions.”
“Promoting innovation through open concept battles, in which
companies offer challenges (Battles) and college students
and young professionals offer solutions (the Concepts).”
Our concept
Dutch fever spreading…
History
Ba
ttle
of C
on
ce
pts
Ho
llan
d • Since 2006, already distributed 500 thousand euros to participants
Ba
ttle
of C
on
ce
pts
Bra
zil • In six months distributed
46 thousand reais (US$ 25 K) and will distribute another 74 thousand reais (US$ 40 k) to the
Ba
ttle
of C
on
ce
pts
Ho
llan
d
• More than 5 thousand students registered
• More than 100 battles concluded
• Received more than 3 thousand concepts
• Participation of various public entities
Ba
ttle
of C
on
ce
pts
Bra
zil
reais (US$ 40 k) to the participants
• More than 3 thousand students registered
• 30 students received prices
• Participation of Government
Some participating companies
Challenge Find new ideas for the re-use of oil or gas platforms in the sea
Specification
What can we do with oil or gas platforms?They are not only ugly, but they can be a threat to the environment.
Some important factors: �Technical execution
�Security and well being�Environment
�Cost
Eneco Case
Specification �Cost�Reputation and influence on public opinion
The permanent question is: How to re-use obsolete installations? Do they necessarily need to become old iron or can they be re-used?
Research in the last ten years have shown that there have been some re-use of platforms such as the Spar, that was transformed in a pier and other ideas such
as prisons etc.
Challenge
How can the minister of transport and water reduce the consumption of energy and water and CO2 emission in its infrastructure? With the slogan “Good ideas have no value when not implemented” Rijkswaterstaat invite the participants
with the three best ideas to present their ideas and show how they work in practice.
Specification
Scope restrictions: Rijkswaterstaat will not implement wind mills or biodiesel energy –
“Windmills will encounter resistance from the populations and biodiesel is not
Rijkswaterstaat Case
“Windmills will encounter resistance from the populations and biodiesel is not sustainable and need to be bought”.
Prices:1º 1.500 euros2º 750 euros3º 350 euros
4º a 10º 200 euros11º a 20º 100 euros
"Battle Of Concepts is a simple and innovative way to find
solutions for challenges and opportunities for our
organization. Moreover it promotes the company and
Testimony
organization. Moreover it promotes the company and
creates stronger links with young talents, that can present
solutions and see them being brought into practice"
Mônica Reiter Bissi, HR Manager Vopak
Integrated Benefits
Companies Students� Reduced Investiment
in ideation process and recruiting of talent
� Relationship with
� External collaboration with talent
� Emotional relationship with young professionals and possible clients
� Market display
� Payment
� Experience with real challenges
� Relationship with companies
� Employability
UniversitiesCountry
� Relationship with academic world
� Employability
� Prestige and positive display of brand
� More interested and engaged students
� Real world cases to use in class room
� More innovative companies
� Engagement of young and innovative people
� Feeling of co-creation and search for solutions together
� More interaction between companies and universities
Q&A