Heinz Endowments Career Development Project

“Career InSight”

Cecile GaleaMelanie LamSerena LamBim MajekodunmiSeema Moorjani

Team Member:

Purpose of the site

• Heinz Endowments recognizes the importance of career development

• Students and counselors – poor relationship

• Helps students to discover their interests

• Promotes job opportunities in Southwestern PA

Initial Development Team• Dr. Bob Dove from Lyceum Group to research on career

development • Roger Slayton from Elliance – site consultant• Claire Thornburgh as initial project manager and writer• Ray Park – keys2work.com as technical consultant

Why ETC?• After 2 years, Heinz Endowment was still not satisfied with

progress

• Suzanne Walsh, economic program officer joined Heinz in Sept 2003– Designers need to understand the meaning of fun and

interactivity

– Designers need to be closer to the target audience

(grade 10 – 12)

Our team’s Goals

• Create a site to assist career counselors

• A fun, interactive experience

• Allow students to explore their interests and possibilities

• Design framework that Heinz can build upon

• Created “Career InSight” (old Career High)

Career InSight • A school campus environment• 5 steps to career development

Self-discovery Career exploration Career Decision

Making Job Search Planning

Career Maintenance

• New site map from external team

• Introduction of phase II

Art Process

• We wanted a different type of interface.

• Looked at teen magazines, websites, and at games to find a good style for the web.

• Models in Maya exported to Flash

School Buildings1) Pipeline test

2) Futuristic

• Wanted to see what would appeal to our client.

• Showed her other architectural styles for her to choose from.

School Buildings

3) Current High School: Inspired by CAPA High School Downtown

Colors• Researched popular

colors in teen magazines and sites and designer color combinations for the school’s interior.

• Presented color choices to our client.

Walkthrough

Assessment

• Critical feature– At least 1must be

taken– 3 possibilities

• Interest Profiler

• Website exploration– job characteristics

• Conventional. Realistic. Artistic. Enterprising. Social. Investigative.

Assessment

• Magazine Format• Divided into 21

questions• Intro then main

portion• Activity ever other

page

Yearbook

• Incorporates Decision Tree

• Various Career Stories

• Career Projection

CHEMIST RY LAB

get chemicals corresponding to assessment results

3 INTERESTS

get top 5 clusters you

might be interested in

MIXED CAREER FIELDS

5 CLUSTERS

mix clusters to find overlapping careers

PRINTER

print out careers

MICROSCOPE

examine careers

SCREENINGROOM

watch interviews ofprofessionals in career

THE LAB

The Lab Functionality

The Lab Demo

Team Challenges

General issues: • Teenagers have different preferences, difficult to please

everyoneProject Issues:• Too Many cooks

– Initial team (Lyceum, Elliance, Claire) + Olivia (current project manager)

• Different Time line– ETC is Jan to May (quarter semester, mid semester…)– Others is Jan to Dec– A lot of extra ideas that cannot be implemented immediately

Team ChallengesProject Issues:• Communication problem

– ETC is creative and technology oriented– Others have difficulty visualizing what we mean by (3D)– Worry about how user “navigate through the site”

• Project scope was not define until recently– Client wants to finish the whole site by May– Realize project scale is large, and agreed to create demo in

early Feb

• High expectations, project existed for 2 years already• Suzanne needs to present to her board from Heinz

Endowments in May

Questions