Heather MacDonald, Founder & CEO

Social Media Portfolio

Meet Heather MacDonald

I am a digital marketing strategist, social media expert and graphic designer in the Los Angelesarea.

After managing digital teams at Fortune 500 Companies like Ticketmaster, Beachbody and True Religion Brand Jeans, I launched GenerateFollowers – a company that makes the advanced marketing practices available to smaller andlarger businesses alike.

My belief is that successful social campaigns require focus on identifying customer interests and delivering content of value that sparks interest to create fans.

Providing value is the core of my personal philosophy and has guided my life as a member of my community, an entrepreneur, marketing leader and friend.

Case Study: Beachbody

A few highlights from my 3 years as a strategist for Shakeology social channels:

• Grew Facebook fan base from 4,000 to over 300,000 highly engaged fans

• Under my management, the page became the #1 selling brand + one of the most engaged pages in a library of 20+ Beachbody products

• Conceptualized contests + sweepstakes to build fan base and support overall marketing strategies/ product launches

Case Study: Live Nation

As Social Media Manager of Live Nation, here are a few accomplishments I’m most proud of:

• Directed strategy and managed editorial calendar to represent and promote 100s of touring musicians

• Led experiments in social media-driven conversion resulting in multi-million dollar revenue • Increased engagement on social media channels by 1,600% in 1st 90 days (4M+ audience)

Case Study: True Religion Brand Jeans

• Redefined consumer target + communication resulting in immediate sales + engagement boost

• Conceptualized and launched an influencer and blogger PR program to increase awareness and drive sales

• Grew Facebook + Instagram audiences to become ‘Top 50 most influential fashion brands on social media’

Highlights from being Social Media Manager @True Religion:

Case Study: Millennial Brands

Highlights from servicing Millennial Brands (3 shoe brands) as a social media consultant:

• Grew all 3 brands’ Facebook + Instagram audiences to become ‘Top 200 most influential footwear brands on social media’

• Lead ongoing social media advertising campaigns generating over 30K in social media credited sales

• Reported triple-digit percentage increases for year-over-year engagement, conversion + traffic growth

• Provide quarterly social media strategic forecasting for executives to align goals with overall company objectives

Measurement & Analytics

Monitor competitor social properties to see what resonates and what they are doing to attract new customers

Set conversion, traffic, growth + engagement goals to measure tactics and strategy consistently and adapt for highest success

Social Media Advertising: Twitter

• On Twitter, I’ve managed ad campaigns for TV shows that enjoyed increases in awareness, favorability measures and tune-in rates. I also delivered above average resultsfor a lower cost than industry benchmarks.

• Executed countless social media advertising campaigns across channels including Twitter, Instagram and Facebook for several industries + objectives.

Social Media Advertising: Facebook

Social Media Advertising: Instagram

Promotions: Contests + Sweepstakes

Build out social sweepstakes + contests with thousands of entrants from the ideation stage, to technical execution and comprehensive promotion for a variety of industries including: tours, recipe contests and fashion sweepstakes.

Content Creation

Social media is a visual place. The following are examples of content I have either art directed, photographed myself or designed in Photoshop.

For More Information:

Contact: Heather MacDonald @hnmacdon@gmail.com818-800-7024

Visit:www.generatefollowers.com