Heartland CFC
description
Transcript of Heartland CFC
2014 Campaign Coordinator Workshop
HEARTLAND CFC
Campaign Basics
Discuss Special Events & FUNdraising Ideas
Cover CFC E-Technology
Learn Reporting & Forms
Discover Online Resources
Discuss 2014 Changes
WORKSHOP OBJECTIVES
MISSION STATEMENT
The mission of the Combined Federal Campaign (CFC) is to support and to
promote philanthropy through a program that is employee-focused,
cost effi cient and effective in providing all Federal employees the opportunity to improve the quality of life for all.
Offering a single guide, called the Charity Listing,
and payroll deduction, the CFC brought the diversity of
fundraising efforts under one effi cient and fair umbrella.
One campaign….Once a year.
PURPOSE OF THE CFC
Only government-authorized means of solicitation to employees in the federal workplace - on behalf of charitable organizations
Most inclusive workplace giving campaign in the world
Currently over 100 campaigns nationwide & overseas Over 24,000 nonprofit organizations worldwide In 2013, nearly 800,000 federal, military and postal
employees contributed $209.7 million 2014 is 54TH anniversary of CFC! More than $7 billion has been contributed since 1964
QUICK FACTS ABOUT THE CFC
THE THREE CS
Choice
Convenience
Charities
The Combined Federal Campaign belongs to YOU
It is designed as a partnership between the employee, the Federal Government and the charitable organizations
It operates completely through direct donor choice
CHOICE
National/InternationalOrganizations
TYPES OF CHARITIES
Local Federations(has member
charities)
Local IndependentOrganizations
Multiple convenient ways to give:
1. One-time gifts (check/cash)
2. Payroll deduction (most popular)
3. Online giving (payroll deduction)
Employee Express, myPay and CFC Nexus
4. Special Events/Fundraisers
CONVENIENCE
All CFC-approved charities must meet specific criteria:
501c3, non-profit Audited Run by a Board of Directors And other considerations
Federal employees review all charities listed in the catalog
The CFC has a proven track record of effi ciency and accuracy with charity reviews
CREDIBILITY
HEARTLAND CFC AREA
CFC ORGANIZATION
Loaned Executive
Campaign Coordinator
CanvasserCanvasser
Division Chair
Loaned Executiv
e
Canvasser
Campaign Coordinator
Division Chair
Campaign Coordinator
CanvasserCanvasser
Local Federal Coordinating Committee
(LFCC)
Co-Chair
(Management)
Co-Chair
(Labor)
Division Chair
Campaign Coordinator
Campaign Coordinator
Campaign Coordinator
Loaned Executiv
e
Canvasser
Accept-able
Fundraising/
Admin-istration by Bet-
ter Business Bureau
0.00%5.00%
10.00%15.00%20.00%25.00%30.00%35.00%
7.15%10.50% 10.60%
25.00%
35.00%
Heartland CFC
Local United Way
Average Non-profit
Overhead acceptable by Better Business Bureau (2012)
CFC (Nat’l Average)
The Heartland CFC is proud of its low fundraising cost
• EMPATHIZE with your fellow employees during diffi cult times
• Attain 100% ASK rate for all agency employees
• CELEBRATE the Federal government’s charitable spirit by planning a campaign event with Agency Head support, especially charity speakers/displays
• Engage and educate younger employees (become donors)
• Host a CFC LUNCH & LEARN for your employees
MAJOR 2014 CAMPAIGN STRATEGIES
REASONS FOR TURNOVER
14%
17%
59%
10%
Financial Limitations
Workplace Change
Communications Gap
Proactive or Competitive
Financial Limitation Laid off /unemployed Medical expenses
Workplace Change Changed jobs/retired Workplace campaign
was discontinued Communications Gap
No one asked me I did not get any
information Proactive or
Competitive Chose other charities Overhead is too high
United Way Research – 2007 Public Poll and ACI Study
MAKE THE MOST OF YOUR DONATION
Heartland Combined Federal Campaign 2013 Fundraising/Administrative Cost 7.15%
Undesignated dollars raised in 2013 $200,404
Your Donation Has Impact:Example for 2013
Your amount pledge through CFC$200.00Undesignated Dollars for your charity (10.45%) +
20.90Cost of Administration & Fundraising (7.15%) - $ 14.30Your total designated gift to your charty $206.60
COORDINATORS: GENERAL RESPONSIBILITIES
Plan special events & fundraisers within agency, including scheduling charity fairs & speakers
Turn in all pledge cards, cash/checks, special events donations, etc.
Maintain record of donations/pledges within agency (verify accuracy with LE)
Distribute donation gifts to employeesThank all employees & volunteersDistribute info/updates to employees (as
provided by agency head, LE or CFC staff , as needed)
Refer to Page 8 of Coordinator’s Guide book
Both~
Develop campaig
n objective
s ~ Plan
and impleme
nt campaign events
~ Disperse pledge cards
Campaign
Coordinators~ Check
paper pledge
forms for accuracy~ Fill out
the campaign
report envelopes/t
urn in donations~ Submit
reports and donations/p
ledges to your
Loaned Executive
Campaign
Canvassers
~ Collect pledge cards
~ Discuss donating with all
employees
COORDINATORS / CANVASSERS
Materials are available online for you to train your Canvassers(Click on “Coordinators & Canvassers” tab and select CFC Canvassers link)
Your Loaned Executive is also available to assist you and can also provide you with a copy of the training presentation
TRAINING CANVASSERS
CC GUIDE BOOK OVERVIEW
Let’s look through your Guide Book…
• Charity Listing Catalog• 2014 Pledge Cards• Coordinator Report Forms• Report Envelopes• Various Promotional Items • and more…
CAMPAIGN MATERIALS
2014 CHARITY LISTING
Every 2014 Heartland-approved charity is listed in this Charity Catalog with the following information:
2014 CHARITY LISTING
NATIONAL TAXONOMY OF EXEMPT ENTITIES (NTEE) CLASSIFICATION SYSTEM
A Arts, Culture, and HumanitiesB EducationC EnvironmentD Animal RelatedE Health CareF Mental Health & Crisis InterventionG Voluntary Health Associations
& Medical DisciplinesH Medical ResearchI Crime & Legal RelatedJ EmploymentK Food, Agriculture & NutritionL Housing & ShelterM Public Safety, Disaster Preparedness & ReliefN Recreation & Sports
O Youth DevelopmentP Human ServicesQ International, Foreign Aff airs & National SecurityR Civil Rights, Social Action &
AdvocacyS Community Improvement & Capacity BuildingT Philanthropy, Voluntarism &
Grantmaking FoundationsU Science & Technology V Social Science W Public & Societal Benefi tX Religion-RelatedY Mutual & Membership Benefi tZ Unknown
2014 PLEDGE CARD
1
23
4
56
7
Please do not contact charities before completing form
Email forms to: [email protected]
• Campaign Planning Documents: FUNdraising & Events Planning Form FUNdraising Event Ideas (detailed) Checklist
• Sample Forms & Instructions Campaign Report Form Incentive Request Form (Community Supporter) Speakers’ Bureau Request Form Pledge CardOnline Donation Instructions
•Sample & Template documents: Thank-You certificates Sample letters, emails & newsletters Solicitation & Thank You Letters (to companies)
ONLINE RESOURCESwww.heartlandcfc.org
Speeches, Meetings and Rallies• Online Catalog and Charity Search Engine• Online Pledging Access • Calendar of Events & Announcements• Campaign Progress • Posters• Downloadable Pledge Form (PDF format)
And so much more…
2014 INCENTIVE LEVELS
The Eagles have returned!
EAGLE DONORSDonations of $1,000+
COMMUNITY INVESTORS
Donations of $500-999
(Achieving Campaign Excellence)
Bronze Level
50% Participation $80 per capita
Silver Level 66% Participation $100 per capita
Gold Level 80% Participation $120 per capita
Agencies achieving these levels will receive a framed certificate at the Awards Ceremony in January.
ACE AWARDS
Caring for Community AwardHighest Percentage GrowthHighest Dollar GrowthHighest Average Gift
For each agency size, based on number of employees: Less than 10, 10-49, 50-499, 500+
OPM CFC Hero Award (individuals)
OTHER AWARDS
JOHN F. KENNEDY AWARD
NEW IN 2014COMMUNITY SERVICE
VOLUNTEER RECOGNITION
KEY CAMPAIGN DATES
Loaned Executives’ Duties Begin August 25Campaign Coordinator Workshops August 19
September 2 & 9September 10
Campaign planning & Training August/SeptemberCFC Leadership Summit September 24
HEARTLAND CFC KICKOFF October 1Campaign Events for your Agency (Set your dates)Loaned Executives available Sept-Dec. 5HEARTLAND CFC ENDS November 21Loaned Executives’ Final Day December 5
CFC Awards Ceremony January 14, 2015 (tentative)
ONLINE PLEDGES & REPORTINGPRESENTATION
QUESTIONS?
THANK
YOU!!!
THANK YOU!!!
THANK YOU!!!
THANK YOU!!
!
THANK YOU!!
!