Heartland #1

48
www.northeastlincolnshiremagazine.com QUALITY OF LIFE > Beautiful beaches, stunning landscape TRAINING FOR SKILLS > Flexible, industrious workforce HOUSING > Where any budget goes much further BUSINESS AND INVESTMENT > Food, fish, ports, chemicals, energy The regeneration magazine for North East Lincolnshire issue#01_winter 2011 change Wind of With infrastructure already in place, Grimsby is absorbing huge investment in renewable energy

description

Heartland magazine is essential reading for all regeneration executives. It focuses on new business and investment developments in North East Lincolnshire, and also includes interviews with top investors in the area, in addition to information about the area’s huge investment in renewable energy.

Transcript of Heartland #1

Page 1: Heartland #1

wwwnortheastlincolnshiremagazinecom

QUALITY OF LIFE gt Beautiful beaches stunning landscape

TrAInIng FOr skILLs gt Flexible industrious workforce

HOUsIng gt Where any budget goes much further

BUsInEss And InvEsTmEnT gt Food fish ports chemicals energy

The regeneration magazine for north East Lincolnshire issue01_winter 2011

change Wind of

With infrastructure already in place grimsby is absorbing huge investment in renewable energy

Working in partnership with

North East Lincolnshire Council to support

bull investmentinkeyindustrialsectors

(portsamplogisticsfoodampfishrenewable

energyandprocessindustries)

bull jobcreationandskillsdevelopment

bull regenerationandrenewalofourtown

centresandlocalneighbourhoods

bull investmentininfrastructureandimproving

environmentalquality

Formoreinformationpleasecontact

CarolineHopkinson01472 326678

carolinehopkinsbblivingplacescom

Origin1EuroparcGrimsbyDN379TZ

wwwbblivingplacescom

Working in partnership with

North East Lincolnshire Council to support

bull investmentinkeyindustrialsectors

(portsamplogisticsfoodampfishrenewable

energyandprocessindustries)

bull jobcreationandskillsdevelopment

bull regenerationandrenewalofourtown

centresandlocalneighbourhoods

bull investmentininfrastructureandimproving

environmentalquality

Formoreinformationpleasecontact

CarolineHopkinson01472 326678

carolinehopkinsbblivingplacescom

Origin1EuroparcGrimsbyDN379TZ

wwwbblivingplacescom

The regeneration magazine for North East Lincolnshire

coNTENTs 05

raquo

Introduction 07North East Lincolnshire has experienced a transition and now welcomes new industries such as renewables and digital media while building its strength as the countryrsquos leading centre for food processing

Quality of life 12Residents enjoy the regionrsquos attributes from great beaches to beautiful countryside to a traditional seaside town North East Lincolnshire is well-connected and open for business too

ldquoTraditional fish smoking is worlds apart from computer-controlled kiln drying If it were in France it would have an Appellation Controcircleacuteerdquo Rick Stein

Partnership 24North East Lincolnshire and Balfour Beattyrsquos 10-year partnership is radical Two senior players discuss one of local governmentrsquos most ambitious outsourcing projects

Markets 16Fast facts and fascinating figures office rents house prices and property market statistics from North East Lincolnshire

of the population of North East Lincolnshire originate

from Danish ancestory

20

Investment and business 19Relocating global businesses need roads and ports strong digital infrastructure and a flexible skilled workforce North East Lincolnshirersquos success in attracting renewable energy industries is ahead of the game

Ambassadors 40Three of North East Lincolnshirersquos regeneration champions explain how the local strategic partnership enables services to collaborate for residents

Housing 43Relocating companies need a supply of housing for workers middle managers and top executives The offer is surprising and great value too

Training for skills 27The regionrsquos diverse industry sectors demand a lot of skilled workers We look at how initiatives in North East Lincolnshire meet this challenge

Projects 32A round-up of major projects under way from the regeneration plan for the area to offshore wind energy and a biomass plant

cover sTory

laquo

laquo

Project Part-Financedby the European Union

European Regional Development Fund

Project Part-Financedby the European Union

European Regional Development Fund

Investing in your futureInvesting in your future

The Enterprise Village

e-factorrsquos newly developed Enterprise Village in the heart of Grimsby oers state-of-the-art facilities for both oce based and industrial units Our incubation facilities provide new business starts an opportunity to set up in a purpose built professional environment designed to support and grow your business through the early stages of its development With our onsite business support team monthly easy in easy out rental large conference and meeting rooms and 247 monitored security the Enterprise Village is the ideal place to start your business

The Enterprise VillageA great place to start and grow your business

Full business support

Our incubation tenants can draw on the experience and support of our nationally accredited advisors Whether it is to discuss tax issues marketing bookkeeping or employment law for example e-factor advisors will help you succeed We run business advice sessions seminars and workshops all aimed at the small business

Enterpise Village key features

bull Newly developed industiral units and business oces availablebull On site business supportbull Easy in easy out rental termsbull No deposit move in quicklybull Meeting and conference rooms bull Broadband Internetbull Managed receptionbull Leading edge 247 securitybull Conference and training facilitiesbull On site catering and cafebull Extensive parking

KIN

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CLEETHORPES ROAD A180

A16

VIC

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TREE

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WESTGATE

A180

A180

To nd out more phone free on 0800 952 0181 email infoe-factorcouk or visit us at wwwe-factorcouk

The regeneration magazine for North East Lincolnshire

07introduction

From thriving fishing port to the countryrsquos leading food-processing base north East Lincolnshire has diversified and is welcoming a new set of businesses to its shores Charlotte Goodworth reports

ABOVE King John of England bestowed a charter upon Grimsby in 1201 empowering the citizens with certain rights RIGHT A 1929 postcard of Grimsbyrsquos thriving docks

rsaquo

The straight-talking people of North East Lincolnshire are hardworking forward thinking and immensely proud of their area And they have a great deal to be proud of This vibrant north east corner of Lincolnshire boasts Europersquos Food Town ndash Grimsby the UKrsquos busiest container port and a popular seaside destination It is surrounded by stunning countryside is centrally located north to south within the UK easily accessible from mainland Europe and offers a cost-effective well-connected business location

The name Grimsby is thought to come from the Danes who settled here in the ninth century lsquoByrsquo meant lsquovillagersquo and lsquoGrimrsquo was supposedly the name of the fisherman who established the settlement

Located on the river Haven which flows into the Humber Grimsbyrsquos access to the North Sea enabled it to grow as a fishing village until it received its charter from King John in 1201 allowing the townspeople a set of rights

The 19th century saw another burst of growth as the port was improved and trade increased dramatically By the 1920s Grimsby was the largest and most prosperous fishing port in the world

Today North East Lincolnshire has a population of around 156000 and the combined port of Grimsby and Immingham is the countryrsquos largest by tonnage Its history and character are well known and a good draw for visitors particularly due to its status as an unplanned stopover for the Pilgrim Fathers on the Mayflower in 1608

Next port of callWhile fishing is no longer the

arearsquos main industry North East Lincolnshire has successfully diversified building on its skills and expertise expanding to become one of Europersquos biggest food manufacturing research storage and distribution bases

Benefiting from a prime deep-water location on the Humber Estuary Immingham provides daily access to the trade routes between the UK and Scandinavia the Baltic states and mainland Europe The portrsquos links extend to North and South America Africa Australia the Middle East and the Far East with 60 sailings weekly

With its strategic position and wealth of experience Grimsby is a natural hub for handling fish Eighty per cent of the UKrsquos seafood processors are located here as well as around 500 food-related companies which is how Grimsby earned its reputation as Europersquos Food Town

In November 2009 the town received a new accolade the European Union awarded Grimsby Traditional Smoked Fish ndash the regionrsquos delicacy ndash a Protected Geographical Indication (PGI) It is similar to the Appellation drsquoOrigine Controcircleacutee (AOC) in France which is an indication of quality not just for wines but for dairy products meat poultry and processed foods Richard Enderby chairman of Grimsby Traditional Fish Smokers Group explains the significance of the PGI award ldquoWe were the 39th town in Britain to receive a PGI and one of only four seafood producers

Eighty per cent of the UKrsquos seafood processors are located here as well as around 500 food-related companies which is how Grimsby earned its reputation as Europersquos Food Town

Project Part-Financedby the European Union

European Regional Development Fund

Project Part-Financedby the European Union

European Regional Development Fund

Investing in your futureInvesting in your future

The Enterprise Village

e-factorrsquos newly developed Enterprise Village in the heart of Grimsby oers state-of-the-art facilities for both oce based and industrial units Our incubation facilities provide new business starts an opportunity to set up in a purpose built professional environment designed to support and grow your business through the early stages of its development With our onsite business support team monthly easy in easy out rental large conference and meeting rooms and 247 monitored security the Enterprise Village is the ideal place to start your business

The Enterprise VillageA great place to start and grow your business

Full business support

Our incubation tenants can draw on the experience and support of our nationally accredited advisors Whether it is to discuss tax issues marketing bookkeeping or employment law for example e-factor advisors will help you succeed We run business advice sessions seminars and workshops all aimed at the small business

Enterpise Village key features

bull Newly developed industiral units and business oces availablebull On site business supportbull Easy in easy out rental termsbull No deposit move in quicklybull Meeting and conference rooms bull Broadband Internetbull Managed receptionbull Leading edge 247 securitybull Conference and training facilitiesbull On site catering and cafebull Extensive parking

KIN

G

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WA

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LOWER SPRING ST

ALB

ER

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Hig

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Ret

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ark EN

TER

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AGE

G

ARD

EN

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CLEETHORPES ROAD A180

A16

VIC

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IA S

TREE

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WESTGATE

A180

A180

To nd out more phone free on 0800 952 0181 email infoe-factorcouk or visit us at wwwe-factorcouk

introduction08

The regeneration magazine for North East Lincolnshire

One of the reasons we got the PGI was to highlight the premium nature of our product We do traditional smoking in brick chimneys whereas the vast majority of smoking in this country is done in kilns which are electrically heated Ours is a natural slower process so itrsquos a very green process There is a lot of knowledge and expertise that keeps Grimsby as one of the premier fish processing places in Europe It is not by accident that despite the Cod Wars and the trawlers being tied up the processing side is still very vibrant and progressiverdquo

Grimsbyrsquos traditional smoked fish is world-renowned and is enjoying renewed popularity in an era when people are seeking sustainably produced food and have a greater awareness about quality It has many high-profile fans including Rick Stein who has made the producers one of his Food Heroes ldquoI visited Grimsby in 1998 and was amazed at the skill involved in traditional fish smoking It is worlds apart from

computer-controlled kiln drying If it were in France it would have an Appellation Controcircleacuteerdquo says Stein The PGI backs up his claim

Fish is certainly not just a remnant of Grimsbyrsquos past It is rather what links the arearsquos past to its future Adam Breeze an inward investment consultant who advises international companies on where to locate explains ldquoThe North East Lincolnshire story offers a clear lesson in how places can evolve and adapt to the needs of modern business The way that the area has transformed itself from its days as the worldrsquos largest fishing port into a thriving and diversified industrial location shows what can be achieved with the right vision supported by the will of local peoplerdquo

The opening of the pound15 million Grimsby Fish Market in 1996 one of the most advanced facilities of its type in the UK was a clear indication of Grimsbyrsquos commitment to remaining at the centre of the seafood industry

Recently the Department for Business Innovation and Skills awarded its Cluster Mark to the Humber Seafood Processing Cluster of Businesses highlighting their contribution to the industry and the nationrsquos economy

With a 90000-strong workforce within 15 minutes access to the skills demanded of the food industry state-of-the-art research

and development facilities and the largest cold storage facilities in Europe North East Lincolnshire offers excellent opportunities for food-related companies The area now employs 27000 people in the food industry and is home to some of the sectorrsquos biggest players such as Youngrsquos Seafood Limited and Kerry Foods Local start-up businesses are able to access global market leaders in a way that would not be possible in a large city

It is international trading links set up over the centuries that are proving vital to the future of North East Lincolnshirersquos industries

Breeze comments ldquoFor centuries traders have come from around the world to do business here and that global connection continues today as people from Europe America and Asia can be found working on the technologies and industries of the future from offshore wind to aquaculture research Major international names work side-by-side with locally grown companies to create a thriving and well integrated supply chain These are exciting times for Grimsby with its emerging role in renewable energy offering yet more possibilities for companies to come and thrive hererdquo

Indeed North East Lincolnshire is taking the lead in investing and growing its assets to become capital of the offshore wind industry in the UK with two of the sectorrsquos

ldquoMajor international names work side-by-side with locally grown companies to create a thriving and well integrated supply chain These are exciting times for Grimsby with its emerging role in renewable energy offering yet more possibilities for companies to come and thrive hererdquo

ldquothey cure their fish in the traditional way and smoke

them in old kilns which smell gorgeous and irsquom sure this

helps the flavour they use only large haddocks and the result is a perfect balance of smoke

and sweet fishrdquo

MiTCh TonKs award-winning seafood

restaurateur and fishmonger

rsaquo

ABOVE Industry in close proximity to beautiful countryside particularly in the Lincolnshire WoldsOPPOSITE The North East Lincolnshire ndash South Humber Gateway

The regeneration magazine for North East Lincolnshire

09

introduction

the regeneration magazine for north East Lincolnshire

10

largest players Centrica and Siemens basing their operations and maintenance teams in Grimsby There is also an exciting potential to attract off-site manufacturing companies to the area

The chemical industry is another which has a significant base in the area North East Lincolnshire is home to Britainrsquos biggest concentration of chemical companies and is one of the fastest growing bases for the industry employing more than 6000 people throughout the region

There is also a growing digital media industry with state-of-the-art production facilities at Immage Studios which is also home to Propeller TV and Seven the local television station

The retail leisure and tourism offer of North East Lincolnshire is currently on the increase The seaside town of Cleethorpes boasts sophisticated bars and restaurants while the plans for Grimsby town centre will significantly improve its existing shops restaurants and public areas

The area is steeped in history and the Fishing Heritage Centre is a popular venue for visitors who are keen to learn more about this enduring cultural influence on daily life in the area

Another special feature is St Jamesrsquo Church in the centre of Grimsby which was recently given the status of Grimsby Minster

There is clearly so much going for this region including some of

ldquoso many locations offer a similar and bland proposition to potential inward investors but north East Lincolnshire really stands out as a place with a strong personalityrdquo

ABOVE Chef writer and broadcaster Rick Stein brought Grimsbyrsquos traditional smoked fish to the national audience with his acclaimed book and television series Food Heroes TOP LEFT Seaside town Cleethorpes has a great beach plus sophisticated bars and restaurants RIGHT Grimsby Fish Market

the lowest housing and business operating costs in the UK Adam Breeze is convinced by what a good prospect North East Lincolnshire already represents ldquoSo many locations offer a similar and bland proposition to potential inward investors but North East Lincolnshire really stands out as a place with a strong personality a proven track record and most importantly in these austere times a place where the numbers really stack up without having to compromise on qualityrdquo

He concludes ldquoAnd how unusual to find such an industrial powerhouse nestled in a corner of the beautiful Lincolnshire countryside with its own stunning coastline and beachesrdquo

Wykeland has successfully completed a number of prestigious office and commercial developments across the Humber region with Europarc Grimsbyrsquos Premier Business Park one of our flagship developments

We have recently launched further design and build opportunities at Europarc Be part of one of Lincolnshirersquos highest profile business locations and create your own individual work environment

For more information please contact Wykeland on 01482 320968enquirieswykelandcouk

wwweuroparccom

Attractive environmentquality bespoke specificationcreate your own space

A development by the Wykeland Group

lt Grimsby

Tom Lamb0113 2972423

Duncan Willey 01472 267513

The regeneration magazine for North East Lincolnshire

Praise was heaped upon the Lincolnshire Wolds by the BBCrsquos Hidden Britain presenter Julia Bradbury who said ldquoThese fairy glens are like lost worlds in miniaturerdquo Bradbury was describing the hidden chalk springs in the programme broadcast in August 2010 in which she added ldquoThe Lincolnshire Wolds arenrsquot well known but this gentle undulating landscape is just as picturesque as its more famous southern neighboursrdquo

For the people of the area the Wolds are just one of the major advantages of living in North East Lincolnshire Others include award-winning beaches closeness to other main UK cities ndash Hull is 30 minutes away while Lincoln is a 45 minute journey by car ndash links to northern Europe vibrant town centres continental markets good value

property social and cultural attractions retail and food offer and several top schools

Cleethorpes beach with its four and a half miles of sand won the Blue Flag Award 2011 and is one of the arearsquos biggest assets From the Wolds you can take in the entire western aspect ndash from the Humber stretching right down to the Wash

What the area has to offer has not escaped the tourists eight million day visitors come to the region every year and the local visitor economy was worth pound445 million in 2009 with pound200 million spent on recreation and food and drink Visits from family and friends account for 213000 every year The importance of tourism to the region cannot be underestimated Sue Wells head of culture leisure and sport at North East Lincolnshire Council comments that the industry employs directly just over 4000 people

While tourists appreciate some of the positive

North East Lincolnshire is packed with hidden gems if you know where to look the area has great beaches a retail offer that is rapidly improving and beautiful countryside Therersquos even a light railway ndash and the worldrsquos tiniest pub Estates Gazette markets editor Noella Pio Kivlehan explores

Rich mix

12 quaLiTy of LifE

The regeneration magazine for North East Lincolnshire

13

MAIN IMAGE Big skies and wide open spaces of the Lincolnshire WoldsFAR LEFT Fireworks in CleethorpesLEFT Leisure pursuits ndash a kite surfer at CleethorpesBELOW Hich octane fun at Pleasure Island Cleethorpes

points about the area existing residents in Grimsby and Cleethorpes have found that its image is not as modern or as appealing to potential residents or new businesspeople

Local businessman Malcolm Gourlay is a director of Ever Furniture which has a retail business in Cleethorpes workshops in Grimsby and has been trading since 2006 While Gourlay describes Grimsby as a fantastic place he believes it has an image problem ldquoIt looks like a run down fishing port at the moment which is in need of redevelopment It used to be the hub of Europe when it came to fishing But now there are areas which are almost abandonedrdquo

Wells agrees saying ldquoIn terms of promoting the region we are also trying to change the perception of the area For instance some people who havenrsquot visited Cleethorpes may still have the image of it being a postcard resort but it is very much a 21st

ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new image Development frameworks are currently being devised to bring details to the masterplan for the areardquo

century resort as well as retaining its authentic 19th century characterrdquo

Major changes have already begun and more are on their way Dave Ranshaw Grimsby Town Centre Forum manager says that during the past five years Grimsby town centre has undergone a dramatic transformation with the pedestrianisation of the main retail thoroughfare Victoria Street underwent an extensive facelift with new paving bespoke lamp-posts and a fountain

Ranshaw says the work has been well received both by visitors to the town centre and the local businesses He adds ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new imagerdquo

As for transport Ranshaw says ldquoThe town centre is well served by rail bus and car with Grimsby Town station literally a few short steps away and a rsaquo

quality of life14

The regeneration magazine for North East Lincolnshire

Since 1989 the famous Cleethorpes Coast Light Railway has been one of the arearsquos main visitor attractions With an average of 150000 visitors a year ndash and growing ndash it operates along two miles of track overlooking the Humber estuary

Run by North East Lincolnshire councillor Chris Shaw the railway is the last of its kind on the east coast ldquoCleethorpes is a fantastic area itrsquos the place where people can come and relax North East Lincolnshire is an area for the food industry and Cleethorpes is the place for touristsrdquo Shaw says he has clientele 52 weeks a year from around Lincolnshire yorkshire and beyond

The story of the current railway began when the old Cleethorpes council closed the original railway which it had built in 1948 as it wasnrsquot doing very well ldquoWhen the railway became available i decided it was too good an opportunity to miss out onrdquo says Shaw who was working for a steam company in Wales at the time and knew the area as his father had come from Cleethorpes ldquoWe have been running the railway which runs from Kingsway station beside the leisure centre along Cleethorpes foreshore and lakeside to North Sea Lane station at the mouth of Buck Beck for over 21 years and we are still developing it todayrdquo he says

Shaw had to totally rebuild the 15-inch gauge steam railway ldquoWhen we came here there was no electricity no gas no water but we changed that Now we have permission to go for another mile to take her right down to the edge of the small village of Tetney itrsquos a lot of money but wersquore looking at itrdquo

as well as the railway Shaw runs ndash what is claimed to be ndash the smallest pub in the world the Signal Box inn which he opened in 2006 in a converted Stanton Sidings cabin ldquoit measures eight by eight feet and we are able to fit in six peoplerdquo says Shaw proudly of the tiny pub that manages to stock a wide selection of beer wines and spirits other parts of the business include a bistro called Cafe Culture the Brief Encounters Tearoom and the Station Masterrsquos Gift Shop

ldquoWhen we came here the resort was just coming out of the last recession but we saw then that there were enough people wanting to develop businesses There are now new cafes different attractions and new hotels We have seen the amount of business increase by at least 20 over the last 10 years

ldquoWe still have the old seaside image in parts but where my business is we have big open areas and new retail development People like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tatty ldquo

To any business people considering opening in the area Shaw believes that in coming to Cleethorpes ldquoyou will always get support from other businesses as well as from the local council which is very forward thinkingrdquo

He adds ldquoif you look at the Grimsby and Cleethorpes area as a whole i think that potential business people would be surprised at the depth of engineering we have and the quality of the local workforce who are very highly skilledrdquo

bus station located at the eastern end of Freshney Place Shopping Centre There is ample car parking both within and around the town centrerdquo

Ranshaw says plans for the town centre will see further developments at the Riverhead Square Cartergate St James Square and the Grimsby Town station entrance ldquoDevelopment frameworks are currently being devised to bring details to the masterplan for the area and work is scheduled to deliver these improvements over the next five yearsrdquo

Along with all the regeneration developments the region is fast becoming synonymous with top-class education The area now has five academies ndash Tollbar Healing Havelock and Oasis Wintringham in Grimsby and Oasis Academy in Immingham Havelock which was established in 2007 is sponsored by the founder of the Carphone Warehouse empire David Ross

Ross who was born in Grimsby says he became

involved with Havelock because he ldquowanted to broaden the horizons and aspirations for the children by providing them with much more than just their day to day school workrdquo He adds ldquoWhat we have managed to achieve is to create a new dialogue between the school and the communityrdquo

Ross says the success of Havelock is measured by the percentage of students who have been applying to get in to the academy ldquoIt has been significantly over subscribedrdquo he says In the 201011 academic year the Academy had approximately 900 students equal numbers of boys and girls Attendance has also improved from 898 to 948 in the first two years since it has opened

Havelock and Tollbar were granted IB World School status authorising them to teach the International Baccalaureate Diploma Programme Considered prestigious the IB Diploma Programme along with the new IB Career-related Certificate will be offered to Form 4 (Year 10) students when they enter the sixth form in September 2011 ldquoThe IB has added an international element to the schoolrdquo says Ross who adds that while the IB is important ldquothe overall changes in the philosophy of the academy are also importantrdquo

And there is no understating the importance of changes in the physical environment in and around Grimsby and Cleethorpes As Wells concludes ldquoThis is an area where people need to come and see what is on offer then they will see just what potential there is for business and a great lifestylerdquo

CASE STUDY CleeTHOrPeS COaST ligHT railway

ldquoPeople like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tattyrdquo

the lawyers for business

bull Experience and business knowledge to provide tailored solutionsbull Local and national client base from micro business to blue chipbull City law firm expertise without the city cost

North East Lincolnshire is home to the arearsquos largest law firm Wilkin Chapman Grange We are proud to be supporting regeneration projects in the area and have been instructed on various projects by NELC and are advising Shoreline on the Freshney Green Development We are also advising the Enrolled Freeman on the regeneration of Freeman Street and are advisers to E factor supporting enterprise in the region

LEADING IN LAW IN LINCOLNSHIRE

wwwwilkinchapmancouk

If you would like to discuss further about how we can help you please contact us on

Tel 01472 262626New Oxford House Town Hall Square Grimsby DN31 1HE

The regeneration magazine for North East Lincolnshire

16

ldquoGrimsby is one of the best operating bases we have at the moment It is a benchmark for what we do elsewhere in the UKrdquoJamie Rowlands siemens

ldquoI feel very confident that our area will continue to grow and play its full part as one of Europersquos most competitive regions to move produce and distribute chemicalsrdquodR Glyn HuGHes Humber Chemical Focus

Grimsby is the closest major port to north sea offshore wind opportunities

1400 advanced engineering companies in yorkshire and Humber employing 170000 people 500 other firms involved in environmental technology

immingham was the initial departure point in July 1608 for the Pilgrim Fathers who fled to the netherlands and then on to america

Greater Grimsby has the uKrsquos longest-running local TV channel ndash seven

25 of the uKrsquos rail freight traffic

more than 30 different destinations from Humberside airport including a daily service to amsterdam europersquos fifth busiest airport

200 miles from london edinburgh and Rotterdam central to the uK and mainland europe

Cleethorpes was voted as one of the top 10 happiest places to live in the uK ndash according to a survey of uK towns

House prices 35 lower than the national average for a detached house

wH

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Bu

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yd

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t to

the

past

pre

sent

and

futu

re s

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of N

orth

Eas

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re w

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ht th

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sets

top

fact

s an

d fig

ures

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rate

how

the

area

has

bui

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app

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prim

e lo

catio

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r fu

rthe

r inv

estm

ent

and

its fo

cus

on c

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an e

nviro

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exis

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indu

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sses

wan

t to

loca

te e

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d an

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ow

ThE

facT

s 50 years of process industries in the Humber area 15000 people employed in 120 companies

The regeneration magazine for North East Lincolnshire

17

ldquoWe have got some really good people here I am looking forward to working towards our vision of becoming the safest most profitable European energy complexrdquomiKe wiRKowsKi general manager ConocoPhillips Humber Refinery

ldquoOur Grimsby workforce is energised and involved and understands the changes required by the business to evolve with increased levels of engagement and satisfactionrdquoTom van laaR head of global technical operations novartis

25 lower property costs and land values than competitor locations with lowest average wage costs lowest industrial rents lowest office costs

The 309 ft tall dock Tower was modelled on Palazzo Pubblico in siena italy

Grimsby Traditional smoked Fish has a Protected Geographical Indication (PGI) one of only 43 such products in the uK

70 of the uKrsquos seafood is processed in Grimsby

The Port of Grimsby and immingham is the uKrsquos largest port by tonnage

consumers within a four hour drive

local people within a 15-minute catchment or a workforce of 350000 within a 45-minute drive

Three-quarters of local primary schools outperformed the national average half the arearsquos schools and colleges outperformed the uK average at a-level

40 million 90000

passenger journeys each year from the heliport to and from 57 oil rigs in the southern north sea sector

30000 to 40000

500 food-related businesses

Fast links to strategic road networks

easy access to miles of unspoilt coastline and areas of outstanding natural beauty

The Centre for Assessment of Technical Competence ndash Humber (CATCH) is a unique training centre for process industries

C

M

Y

CM

MY

CY

CMY

K

Heartland Magazine 1pdf 1 12102011 160030

The regeneration magazine for North East Lincolnshire

Food for thought

investmentand business

as the long-standing centre of the uKrsquos fish industry north east Lincolnshire is synonymous with food but thanks to the ongoing diversification of the regionrsquos business community commercial activity is by no means restricted to the docks Alex Aspinall reports

ABOVE The Humber Estuary region has traditionally produced fossil fuels energy production is moving to wind power and other renewablesABOVE RIGHT Europersquos Food Town ndash bidding starts early at Grimsbyrsquos fish market

19

The technology-savvy world of new media is about as far removed from the regionrsquos traditional business base as you can get Yet there exists a burgeoning collection of creative companies and individuals making their home in the scenic setting of North East Lincolnshire

Notable among their number was Helen Philpot the former BBC Look North presenter Philpot was managing director of Immage Studios and Seven - the latter a community interest company

is the UKrsquos longest running local TV channel Despite the regionrsquos association with more traditional businesses Philpot believes it is the perfect base from which to operate a successful digital company

Much of this conviction comes from the digital infrastructure the region has boasted since the late 1990s The area was one of the first in the country to install the superior cable-based communication infrastructure that many towns are still investing money in to try and install today And this offers many kinds of 21st century businesses

rsaquo

investmentand business

20

The regeneration magazine for North East Lincolnshire

ABOVE Immage Studios is the state-of-the-art independent trading division of East Coast Media Grimsby Institutersquos media school

The regeneration magazine for North East Lincolnshire

21

concentration on networking innovation skills and training

Chief executive officer at HCF Glyn Hughes sees the arearsquos association with renewable energy as a natural progression ldquoThe Yorkshire and Humber area have both been closely linked with the original fossil fuels supply Traditionally it has always been a region of energy production and this provides an anchor point

ldquoAnd looking at the future now we have the river and the sea and quite a lot of wind off-shore The Humber is at the centre of a major agricultural area too so it is no surprise that we are heavily involved with things like biofuels and other natural projectsrdquo adds Hughes

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

Hughesrsquo optimism is not just based on anticipated future trends The first wave of energy investment is already powering a new era of success in the region Vireol is pumping just over pound200 million into its new bioethanol plant It is anticipated that the plant will produce around 165000 tonnes of ethanol each year and will be up and running by 2013

These new industries are bringing fresh business strength to North East Lincolnshire and are to be responsible for boosting the regionrsquos profile on the national stage

Any area boasting burgeoning renewable and digital business bases are likely to be able to look to the future with a certain degree of optimism

But perhaps the most positive aspect of this story is that the region is not pinning its hopes exclusively on these growing sectors Unlike many areas around the country and particularly those north of the capital North East Lincolnshirersquos traditional businesses are also booming The new sectors are arriving not as saviours but as welcome complements to the thriving businesses that are already operating in the area

In fact despite the challenging economic times they are operating within the businesses drawn from what would be described as the regionrsquos more traditional sectors are enjoying a period of noteworthy success themselves And this was neatly highlighted back in spring 2010 when Grimsbyrsquos seafood sector beat off strong competition from aerospace biomedical and health and life science clusters to scoop the Cluster Mark award for Best Overall Cluster

The accolade highlighted the importance of the regionrsquos seafood sector not just locally but also nationally and internationally Employing around 6000 and supporting a growing number of associated industries this cluster is the fuel that fires the nationrsquos seafood consumption It processes 70 of the UKrsquos frozen seafood and 80 of its chilled seafood

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

the foundations for successPhilpot says ldquoDigital capacity

has been slightly overlooked as an inward investment opportunity And I think sometimes when you fence off digital with creative you ignore the opportunities digital brings to other sectors I am a firm believer that digital permeates all sectors

ldquoIf you are a global business and you are looking to relocate to an area with good connections in terms of ports and logistics but you also need to communicate with your clients and customers where better than to come here where you can communicate in real time via video conferencing because of the infrastructure that is already in the ground Itrsquos not possible to do this in all areasrdquo

The regionrsquos digital credentials which are still to be fully exploited will facilitate the further clustering of companies working in the sector But by their nature digital companies do not work in isolation They are a welcome complement to any business district as they offer the vast majority of companies the opportunity to benefit in some way from their knowledge of modern working practices

Energy is another industry not as closely associated with this region as food and logistics North East Lincolnshire is now at the forefront of Britainrsquos commitment to increasing use of sustainable energy Hundreds of millions of pounds are set to flood in as more and more energy firms look to establish and shore up their operations in the region

Humber Chemical Focus (HCF) is the member-led organisation which represents over 100 chemical and energy companies in the region it was established in 1999 to support the chemical industry In more recent years it has been accepting membership approaches from an increasing number of sustainable energy companies and it remains committed to supporting business in the region through its

rsaquo

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 2: Heartland #1

Working in partnership with

North East Lincolnshire Council to support

bull investmentinkeyindustrialsectors

(portsamplogisticsfoodampfishrenewable

energyandprocessindustries)

bull jobcreationandskillsdevelopment

bull regenerationandrenewalofourtown

centresandlocalneighbourhoods

bull investmentininfrastructureandimproving

environmentalquality

Formoreinformationpleasecontact

CarolineHopkinson01472 326678

carolinehopkinsbblivingplacescom

Origin1EuroparcGrimsbyDN379TZ

wwwbblivingplacescom

Working in partnership with

North East Lincolnshire Council to support

bull investmentinkeyindustrialsectors

(portsamplogisticsfoodampfishrenewable

energyandprocessindustries)

bull jobcreationandskillsdevelopment

bull regenerationandrenewalofourtown

centresandlocalneighbourhoods

bull investmentininfrastructureandimproving

environmentalquality

Formoreinformationpleasecontact

CarolineHopkinson01472 326678

carolinehopkinsbblivingplacescom

Origin1EuroparcGrimsbyDN379TZ

wwwbblivingplacescom

The regeneration magazine for North East Lincolnshire

coNTENTs 05

raquo

Introduction 07North East Lincolnshire has experienced a transition and now welcomes new industries such as renewables and digital media while building its strength as the countryrsquos leading centre for food processing

Quality of life 12Residents enjoy the regionrsquos attributes from great beaches to beautiful countryside to a traditional seaside town North East Lincolnshire is well-connected and open for business too

ldquoTraditional fish smoking is worlds apart from computer-controlled kiln drying If it were in France it would have an Appellation Controcircleacuteerdquo Rick Stein

Partnership 24North East Lincolnshire and Balfour Beattyrsquos 10-year partnership is radical Two senior players discuss one of local governmentrsquos most ambitious outsourcing projects

Markets 16Fast facts and fascinating figures office rents house prices and property market statistics from North East Lincolnshire

of the population of North East Lincolnshire originate

from Danish ancestory

20

Investment and business 19Relocating global businesses need roads and ports strong digital infrastructure and a flexible skilled workforce North East Lincolnshirersquos success in attracting renewable energy industries is ahead of the game

Ambassadors 40Three of North East Lincolnshirersquos regeneration champions explain how the local strategic partnership enables services to collaborate for residents

Housing 43Relocating companies need a supply of housing for workers middle managers and top executives The offer is surprising and great value too

Training for skills 27The regionrsquos diverse industry sectors demand a lot of skilled workers We look at how initiatives in North East Lincolnshire meet this challenge

Projects 32A round-up of major projects under way from the regeneration plan for the area to offshore wind energy and a biomass plant

cover sTory

laquo

laquo

Project Part-Financedby the European Union

European Regional Development Fund

Project Part-Financedby the European Union

European Regional Development Fund

Investing in your futureInvesting in your future

The Enterprise Village

e-factorrsquos newly developed Enterprise Village in the heart of Grimsby oers state-of-the-art facilities for both oce based and industrial units Our incubation facilities provide new business starts an opportunity to set up in a purpose built professional environment designed to support and grow your business through the early stages of its development With our onsite business support team monthly easy in easy out rental large conference and meeting rooms and 247 monitored security the Enterprise Village is the ideal place to start your business

The Enterprise VillageA great place to start and grow your business

Full business support

Our incubation tenants can draw on the experience and support of our nationally accredited advisors Whether it is to discuss tax issues marketing bookkeeping or employment law for example e-factor advisors will help you succeed We run business advice sessions seminars and workshops all aimed at the small business

Enterpise Village key features

bull Newly developed industiral units and business oces availablebull On site business supportbull Easy in easy out rental termsbull No deposit move in quicklybull Meeting and conference rooms bull Broadband Internetbull Managed receptionbull Leading edge 247 securitybull Conference and training facilitiesbull On site catering and cafebull Extensive parking

KIN

G

ED

WA

RD

PRIN

CE

LOWER SPRING ST

ALB

ER

T

STR

EET

CRESSEY ST

HO

ME

BA

SE

CU

RR

YS

Hig

h Po

int

Ret

ail P

ark EN

TER

PRIS

E

VILL

AGE

G

ARD

EN

S

CLEETHORPES ROAD A180

A16

VIC

TOR

IA S

TREE

T N

WESTGATE

A180

A180

To nd out more phone free on 0800 952 0181 email infoe-factorcouk or visit us at wwwe-factorcouk

The regeneration magazine for North East Lincolnshire

07introduction

From thriving fishing port to the countryrsquos leading food-processing base north East Lincolnshire has diversified and is welcoming a new set of businesses to its shores Charlotte Goodworth reports

ABOVE King John of England bestowed a charter upon Grimsby in 1201 empowering the citizens with certain rights RIGHT A 1929 postcard of Grimsbyrsquos thriving docks

rsaquo

The straight-talking people of North East Lincolnshire are hardworking forward thinking and immensely proud of their area And they have a great deal to be proud of This vibrant north east corner of Lincolnshire boasts Europersquos Food Town ndash Grimsby the UKrsquos busiest container port and a popular seaside destination It is surrounded by stunning countryside is centrally located north to south within the UK easily accessible from mainland Europe and offers a cost-effective well-connected business location

The name Grimsby is thought to come from the Danes who settled here in the ninth century lsquoByrsquo meant lsquovillagersquo and lsquoGrimrsquo was supposedly the name of the fisherman who established the settlement

Located on the river Haven which flows into the Humber Grimsbyrsquos access to the North Sea enabled it to grow as a fishing village until it received its charter from King John in 1201 allowing the townspeople a set of rights

The 19th century saw another burst of growth as the port was improved and trade increased dramatically By the 1920s Grimsby was the largest and most prosperous fishing port in the world

Today North East Lincolnshire has a population of around 156000 and the combined port of Grimsby and Immingham is the countryrsquos largest by tonnage Its history and character are well known and a good draw for visitors particularly due to its status as an unplanned stopover for the Pilgrim Fathers on the Mayflower in 1608

Next port of callWhile fishing is no longer the

arearsquos main industry North East Lincolnshire has successfully diversified building on its skills and expertise expanding to become one of Europersquos biggest food manufacturing research storage and distribution bases

Benefiting from a prime deep-water location on the Humber Estuary Immingham provides daily access to the trade routes between the UK and Scandinavia the Baltic states and mainland Europe The portrsquos links extend to North and South America Africa Australia the Middle East and the Far East with 60 sailings weekly

With its strategic position and wealth of experience Grimsby is a natural hub for handling fish Eighty per cent of the UKrsquos seafood processors are located here as well as around 500 food-related companies which is how Grimsby earned its reputation as Europersquos Food Town

In November 2009 the town received a new accolade the European Union awarded Grimsby Traditional Smoked Fish ndash the regionrsquos delicacy ndash a Protected Geographical Indication (PGI) It is similar to the Appellation drsquoOrigine Controcircleacutee (AOC) in France which is an indication of quality not just for wines but for dairy products meat poultry and processed foods Richard Enderby chairman of Grimsby Traditional Fish Smokers Group explains the significance of the PGI award ldquoWe were the 39th town in Britain to receive a PGI and one of only four seafood producers

Eighty per cent of the UKrsquos seafood processors are located here as well as around 500 food-related companies which is how Grimsby earned its reputation as Europersquos Food Town

Project Part-Financedby the European Union

European Regional Development Fund

Project Part-Financedby the European Union

European Regional Development Fund

Investing in your futureInvesting in your future

The Enterprise Village

e-factorrsquos newly developed Enterprise Village in the heart of Grimsby oers state-of-the-art facilities for both oce based and industrial units Our incubation facilities provide new business starts an opportunity to set up in a purpose built professional environment designed to support and grow your business through the early stages of its development With our onsite business support team monthly easy in easy out rental large conference and meeting rooms and 247 monitored security the Enterprise Village is the ideal place to start your business

The Enterprise VillageA great place to start and grow your business

Full business support

Our incubation tenants can draw on the experience and support of our nationally accredited advisors Whether it is to discuss tax issues marketing bookkeeping or employment law for example e-factor advisors will help you succeed We run business advice sessions seminars and workshops all aimed at the small business

Enterpise Village key features

bull Newly developed industiral units and business oces availablebull On site business supportbull Easy in easy out rental termsbull No deposit move in quicklybull Meeting and conference rooms bull Broadband Internetbull Managed receptionbull Leading edge 247 securitybull Conference and training facilitiesbull On site catering and cafebull Extensive parking

KIN

G

ED

WA

RD

PRIN

CE

LOWER SPRING ST

ALB

ER

T

STR

EET

CRESSEY ST

HO

ME

BA

SE

CU

RR

YS

Hig

h Po

int

Ret

ail P

ark EN

TER

PRIS

E

VILL

AGE

G

ARD

EN

S

CLEETHORPES ROAD A180

A16

VIC

TOR

IA S

TREE

T N

WESTGATE

A180

A180

To nd out more phone free on 0800 952 0181 email infoe-factorcouk or visit us at wwwe-factorcouk

introduction08

The regeneration magazine for North East Lincolnshire

One of the reasons we got the PGI was to highlight the premium nature of our product We do traditional smoking in brick chimneys whereas the vast majority of smoking in this country is done in kilns which are electrically heated Ours is a natural slower process so itrsquos a very green process There is a lot of knowledge and expertise that keeps Grimsby as one of the premier fish processing places in Europe It is not by accident that despite the Cod Wars and the trawlers being tied up the processing side is still very vibrant and progressiverdquo

Grimsbyrsquos traditional smoked fish is world-renowned and is enjoying renewed popularity in an era when people are seeking sustainably produced food and have a greater awareness about quality It has many high-profile fans including Rick Stein who has made the producers one of his Food Heroes ldquoI visited Grimsby in 1998 and was amazed at the skill involved in traditional fish smoking It is worlds apart from

computer-controlled kiln drying If it were in France it would have an Appellation Controcircleacuteerdquo says Stein The PGI backs up his claim

Fish is certainly not just a remnant of Grimsbyrsquos past It is rather what links the arearsquos past to its future Adam Breeze an inward investment consultant who advises international companies on where to locate explains ldquoThe North East Lincolnshire story offers a clear lesson in how places can evolve and adapt to the needs of modern business The way that the area has transformed itself from its days as the worldrsquos largest fishing port into a thriving and diversified industrial location shows what can be achieved with the right vision supported by the will of local peoplerdquo

The opening of the pound15 million Grimsby Fish Market in 1996 one of the most advanced facilities of its type in the UK was a clear indication of Grimsbyrsquos commitment to remaining at the centre of the seafood industry

Recently the Department for Business Innovation and Skills awarded its Cluster Mark to the Humber Seafood Processing Cluster of Businesses highlighting their contribution to the industry and the nationrsquos economy

With a 90000-strong workforce within 15 minutes access to the skills demanded of the food industry state-of-the-art research

and development facilities and the largest cold storage facilities in Europe North East Lincolnshire offers excellent opportunities for food-related companies The area now employs 27000 people in the food industry and is home to some of the sectorrsquos biggest players such as Youngrsquos Seafood Limited and Kerry Foods Local start-up businesses are able to access global market leaders in a way that would not be possible in a large city

It is international trading links set up over the centuries that are proving vital to the future of North East Lincolnshirersquos industries

Breeze comments ldquoFor centuries traders have come from around the world to do business here and that global connection continues today as people from Europe America and Asia can be found working on the technologies and industries of the future from offshore wind to aquaculture research Major international names work side-by-side with locally grown companies to create a thriving and well integrated supply chain These are exciting times for Grimsby with its emerging role in renewable energy offering yet more possibilities for companies to come and thrive hererdquo

Indeed North East Lincolnshire is taking the lead in investing and growing its assets to become capital of the offshore wind industry in the UK with two of the sectorrsquos

ldquoMajor international names work side-by-side with locally grown companies to create a thriving and well integrated supply chain These are exciting times for Grimsby with its emerging role in renewable energy offering yet more possibilities for companies to come and thrive hererdquo

ldquothey cure their fish in the traditional way and smoke

them in old kilns which smell gorgeous and irsquom sure this

helps the flavour they use only large haddocks and the result is a perfect balance of smoke

and sweet fishrdquo

MiTCh TonKs award-winning seafood

restaurateur and fishmonger

rsaquo

ABOVE Industry in close proximity to beautiful countryside particularly in the Lincolnshire WoldsOPPOSITE The North East Lincolnshire ndash South Humber Gateway

The regeneration magazine for North East Lincolnshire

09

introduction

the regeneration magazine for north East Lincolnshire

10

largest players Centrica and Siemens basing their operations and maintenance teams in Grimsby There is also an exciting potential to attract off-site manufacturing companies to the area

The chemical industry is another which has a significant base in the area North East Lincolnshire is home to Britainrsquos biggest concentration of chemical companies and is one of the fastest growing bases for the industry employing more than 6000 people throughout the region

There is also a growing digital media industry with state-of-the-art production facilities at Immage Studios which is also home to Propeller TV and Seven the local television station

The retail leisure and tourism offer of North East Lincolnshire is currently on the increase The seaside town of Cleethorpes boasts sophisticated bars and restaurants while the plans for Grimsby town centre will significantly improve its existing shops restaurants and public areas

The area is steeped in history and the Fishing Heritage Centre is a popular venue for visitors who are keen to learn more about this enduring cultural influence on daily life in the area

Another special feature is St Jamesrsquo Church in the centre of Grimsby which was recently given the status of Grimsby Minster

There is clearly so much going for this region including some of

ldquoso many locations offer a similar and bland proposition to potential inward investors but north East Lincolnshire really stands out as a place with a strong personalityrdquo

ABOVE Chef writer and broadcaster Rick Stein brought Grimsbyrsquos traditional smoked fish to the national audience with his acclaimed book and television series Food Heroes TOP LEFT Seaside town Cleethorpes has a great beach plus sophisticated bars and restaurants RIGHT Grimsby Fish Market

the lowest housing and business operating costs in the UK Adam Breeze is convinced by what a good prospect North East Lincolnshire already represents ldquoSo many locations offer a similar and bland proposition to potential inward investors but North East Lincolnshire really stands out as a place with a strong personality a proven track record and most importantly in these austere times a place where the numbers really stack up without having to compromise on qualityrdquo

He concludes ldquoAnd how unusual to find such an industrial powerhouse nestled in a corner of the beautiful Lincolnshire countryside with its own stunning coastline and beachesrdquo

Wykeland has successfully completed a number of prestigious office and commercial developments across the Humber region with Europarc Grimsbyrsquos Premier Business Park one of our flagship developments

We have recently launched further design and build opportunities at Europarc Be part of one of Lincolnshirersquos highest profile business locations and create your own individual work environment

For more information please contact Wykeland on 01482 320968enquirieswykelandcouk

wwweuroparccom

Attractive environmentquality bespoke specificationcreate your own space

A development by the Wykeland Group

lt Grimsby

Tom Lamb0113 2972423

Duncan Willey 01472 267513

The regeneration magazine for North East Lincolnshire

Praise was heaped upon the Lincolnshire Wolds by the BBCrsquos Hidden Britain presenter Julia Bradbury who said ldquoThese fairy glens are like lost worlds in miniaturerdquo Bradbury was describing the hidden chalk springs in the programme broadcast in August 2010 in which she added ldquoThe Lincolnshire Wolds arenrsquot well known but this gentle undulating landscape is just as picturesque as its more famous southern neighboursrdquo

For the people of the area the Wolds are just one of the major advantages of living in North East Lincolnshire Others include award-winning beaches closeness to other main UK cities ndash Hull is 30 minutes away while Lincoln is a 45 minute journey by car ndash links to northern Europe vibrant town centres continental markets good value

property social and cultural attractions retail and food offer and several top schools

Cleethorpes beach with its four and a half miles of sand won the Blue Flag Award 2011 and is one of the arearsquos biggest assets From the Wolds you can take in the entire western aspect ndash from the Humber stretching right down to the Wash

What the area has to offer has not escaped the tourists eight million day visitors come to the region every year and the local visitor economy was worth pound445 million in 2009 with pound200 million spent on recreation and food and drink Visits from family and friends account for 213000 every year The importance of tourism to the region cannot be underestimated Sue Wells head of culture leisure and sport at North East Lincolnshire Council comments that the industry employs directly just over 4000 people

While tourists appreciate some of the positive

North East Lincolnshire is packed with hidden gems if you know where to look the area has great beaches a retail offer that is rapidly improving and beautiful countryside Therersquos even a light railway ndash and the worldrsquos tiniest pub Estates Gazette markets editor Noella Pio Kivlehan explores

Rich mix

12 quaLiTy of LifE

The regeneration magazine for North East Lincolnshire

13

MAIN IMAGE Big skies and wide open spaces of the Lincolnshire WoldsFAR LEFT Fireworks in CleethorpesLEFT Leisure pursuits ndash a kite surfer at CleethorpesBELOW Hich octane fun at Pleasure Island Cleethorpes

points about the area existing residents in Grimsby and Cleethorpes have found that its image is not as modern or as appealing to potential residents or new businesspeople

Local businessman Malcolm Gourlay is a director of Ever Furniture which has a retail business in Cleethorpes workshops in Grimsby and has been trading since 2006 While Gourlay describes Grimsby as a fantastic place he believes it has an image problem ldquoIt looks like a run down fishing port at the moment which is in need of redevelopment It used to be the hub of Europe when it came to fishing But now there are areas which are almost abandonedrdquo

Wells agrees saying ldquoIn terms of promoting the region we are also trying to change the perception of the area For instance some people who havenrsquot visited Cleethorpes may still have the image of it being a postcard resort but it is very much a 21st

ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new image Development frameworks are currently being devised to bring details to the masterplan for the areardquo

century resort as well as retaining its authentic 19th century characterrdquo

Major changes have already begun and more are on their way Dave Ranshaw Grimsby Town Centre Forum manager says that during the past five years Grimsby town centre has undergone a dramatic transformation with the pedestrianisation of the main retail thoroughfare Victoria Street underwent an extensive facelift with new paving bespoke lamp-posts and a fountain

Ranshaw says the work has been well received both by visitors to the town centre and the local businesses He adds ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new imagerdquo

As for transport Ranshaw says ldquoThe town centre is well served by rail bus and car with Grimsby Town station literally a few short steps away and a rsaquo

quality of life14

The regeneration magazine for North East Lincolnshire

Since 1989 the famous Cleethorpes Coast Light Railway has been one of the arearsquos main visitor attractions With an average of 150000 visitors a year ndash and growing ndash it operates along two miles of track overlooking the Humber estuary

Run by North East Lincolnshire councillor Chris Shaw the railway is the last of its kind on the east coast ldquoCleethorpes is a fantastic area itrsquos the place where people can come and relax North East Lincolnshire is an area for the food industry and Cleethorpes is the place for touristsrdquo Shaw says he has clientele 52 weeks a year from around Lincolnshire yorkshire and beyond

The story of the current railway began when the old Cleethorpes council closed the original railway which it had built in 1948 as it wasnrsquot doing very well ldquoWhen the railway became available i decided it was too good an opportunity to miss out onrdquo says Shaw who was working for a steam company in Wales at the time and knew the area as his father had come from Cleethorpes ldquoWe have been running the railway which runs from Kingsway station beside the leisure centre along Cleethorpes foreshore and lakeside to North Sea Lane station at the mouth of Buck Beck for over 21 years and we are still developing it todayrdquo he says

Shaw had to totally rebuild the 15-inch gauge steam railway ldquoWhen we came here there was no electricity no gas no water but we changed that Now we have permission to go for another mile to take her right down to the edge of the small village of Tetney itrsquos a lot of money but wersquore looking at itrdquo

as well as the railway Shaw runs ndash what is claimed to be ndash the smallest pub in the world the Signal Box inn which he opened in 2006 in a converted Stanton Sidings cabin ldquoit measures eight by eight feet and we are able to fit in six peoplerdquo says Shaw proudly of the tiny pub that manages to stock a wide selection of beer wines and spirits other parts of the business include a bistro called Cafe Culture the Brief Encounters Tearoom and the Station Masterrsquos Gift Shop

ldquoWhen we came here the resort was just coming out of the last recession but we saw then that there were enough people wanting to develop businesses There are now new cafes different attractions and new hotels We have seen the amount of business increase by at least 20 over the last 10 years

ldquoWe still have the old seaside image in parts but where my business is we have big open areas and new retail development People like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tatty ldquo

To any business people considering opening in the area Shaw believes that in coming to Cleethorpes ldquoyou will always get support from other businesses as well as from the local council which is very forward thinkingrdquo

He adds ldquoif you look at the Grimsby and Cleethorpes area as a whole i think that potential business people would be surprised at the depth of engineering we have and the quality of the local workforce who are very highly skilledrdquo

bus station located at the eastern end of Freshney Place Shopping Centre There is ample car parking both within and around the town centrerdquo

Ranshaw says plans for the town centre will see further developments at the Riverhead Square Cartergate St James Square and the Grimsby Town station entrance ldquoDevelopment frameworks are currently being devised to bring details to the masterplan for the area and work is scheduled to deliver these improvements over the next five yearsrdquo

Along with all the regeneration developments the region is fast becoming synonymous with top-class education The area now has five academies ndash Tollbar Healing Havelock and Oasis Wintringham in Grimsby and Oasis Academy in Immingham Havelock which was established in 2007 is sponsored by the founder of the Carphone Warehouse empire David Ross

Ross who was born in Grimsby says he became

involved with Havelock because he ldquowanted to broaden the horizons and aspirations for the children by providing them with much more than just their day to day school workrdquo He adds ldquoWhat we have managed to achieve is to create a new dialogue between the school and the communityrdquo

Ross says the success of Havelock is measured by the percentage of students who have been applying to get in to the academy ldquoIt has been significantly over subscribedrdquo he says In the 201011 academic year the Academy had approximately 900 students equal numbers of boys and girls Attendance has also improved from 898 to 948 in the first two years since it has opened

Havelock and Tollbar were granted IB World School status authorising them to teach the International Baccalaureate Diploma Programme Considered prestigious the IB Diploma Programme along with the new IB Career-related Certificate will be offered to Form 4 (Year 10) students when they enter the sixth form in September 2011 ldquoThe IB has added an international element to the schoolrdquo says Ross who adds that while the IB is important ldquothe overall changes in the philosophy of the academy are also importantrdquo

And there is no understating the importance of changes in the physical environment in and around Grimsby and Cleethorpes As Wells concludes ldquoThis is an area where people need to come and see what is on offer then they will see just what potential there is for business and a great lifestylerdquo

CASE STUDY CleeTHOrPeS COaST ligHT railway

ldquoPeople like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tattyrdquo

the lawyers for business

bull Experience and business knowledge to provide tailored solutionsbull Local and national client base from micro business to blue chipbull City law firm expertise without the city cost

North East Lincolnshire is home to the arearsquos largest law firm Wilkin Chapman Grange We are proud to be supporting regeneration projects in the area and have been instructed on various projects by NELC and are advising Shoreline on the Freshney Green Development We are also advising the Enrolled Freeman on the regeneration of Freeman Street and are advisers to E factor supporting enterprise in the region

LEADING IN LAW IN LINCOLNSHIRE

wwwwilkinchapmancouk

If you would like to discuss further about how we can help you please contact us on

Tel 01472 262626New Oxford House Town Hall Square Grimsby DN31 1HE

The regeneration magazine for North East Lincolnshire

16

ldquoGrimsby is one of the best operating bases we have at the moment It is a benchmark for what we do elsewhere in the UKrdquoJamie Rowlands siemens

ldquoI feel very confident that our area will continue to grow and play its full part as one of Europersquos most competitive regions to move produce and distribute chemicalsrdquodR Glyn HuGHes Humber Chemical Focus

Grimsby is the closest major port to north sea offshore wind opportunities

1400 advanced engineering companies in yorkshire and Humber employing 170000 people 500 other firms involved in environmental technology

immingham was the initial departure point in July 1608 for the Pilgrim Fathers who fled to the netherlands and then on to america

Greater Grimsby has the uKrsquos longest-running local TV channel ndash seven

25 of the uKrsquos rail freight traffic

more than 30 different destinations from Humberside airport including a daily service to amsterdam europersquos fifth busiest airport

200 miles from london edinburgh and Rotterdam central to the uK and mainland europe

Cleethorpes was voted as one of the top 10 happiest places to live in the uK ndash according to a survey of uK towns

House prices 35 lower than the national average for a detached house

wH

aT o

uR

Bu

sin

es

se

s s

ayin

du

sTR

yd

id y

ou

Kn

ow

hellip

TRa

ns

Po

RT

livi

nG

an

d

wo

RK

inG

loC

aTio

n

Test

amen

t to

the

past

pre

sent

and

futu

re s

ucce

sses

of N

orth

Eas

t Li

ncol

nshi

re w

e hi

ghlig

ht th

e ke

y as

sets

top

fact

s an

d fig

ures

whi

ch

dem

onst

rate

how

the

area

has

bui

lt its

app

eal a

s a

prim

e lo

catio

n fo

r fu

rthe

r inv

estm

ent

and

its fo

cus

on c

reat

ing

an e

nviro

nmen

t whe

re n

ew

and

exis

ting

indu

strie

s an

d bu

sine

sses

wan

t to

loca

te e

xpan

d an

d gr

ow

ThE

facT

s 50 years of process industries in the Humber area 15000 people employed in 120 companies

The regeneration magazine for North East Lincolnshire

17

ldquoWe have got some really good people here I am looking forward to working towards our vision of becoming the safest most profitable European energy complexrdquomiKe wiRKowsKi general manager ConocoPhillips Humber Refinery

ldquoOur Grimsby workforce is energised and involved and understands the changes required by the business to evolve with increased levels of engagement and satisfactionrdquoTom van laaR head of global technical operations novartis

25 lower property costs and land values than competitor locations with lowest average wage costs lowest industrial rents lowest office costs

The 309 ft tall dock Tower was modelled on Palazzo Pubblico in siena italy

Grimsby Traditional smoked Fish has a Protected Geographical Indication (PGI) one of only 43 such products in the uK

70 of the uKrsquos seafood is processed in Grimsby

The Port of Grimsby and immingham is the uKrsquos largest port by tonnage

consumers within a four hour drive

local people within a 15-minute catchment or a workforce of 350000 within a 45-minute drive

Three-quarters of local primary schools outperformed the national average half the arearsquos schools and colleges outperformed the uK average at a-level

40 million 90000

passenger journeys each year from the heliport to and from 57 oil rigs in the southern north sea sector

30000 to 40000

500 food-related businesses

Fast links to strategic road networks

easy access to miles of unspoilt coastline and areas of outstanding natural beauty

The Centre for Assessment of Technical Competence ndash Humber (CATCH) is a unique training centre for process industries

C

M

Y

CM

MY

CY

CMY

K

Heartland Magazine 1pdf 1 12102011 160030

The regeneration magazine for North East Lincolnshire

Food for thought

investmentand business

as the long-standing centre of the uKrsquos fish industry north east Lincolnshire is synonymous with food but thanks to the ongoing diversification of the regionrsquos business community commercial activity is by no means restricted to the docks Alex Aspinall reports

ABOVE The Humber Estuary region has traditionally produced fossil fuels energy production is moving to wind power and other renewablesABOVE RIGHT Europersquos Food Town ndash bidding starts early at Grimsbyrsquos fish market

19

The technology-savvy world of new media is about as far removed from the regionrsquos traditional business base as you can get Yet there exists a burgeoning collection of creative companies and individuals making their home in the scenic setting of North East Lincolnshire

Notable among their number was Helen Philpot the former BBC Look North presenter Philpot was managing director of Immage Studios and Seven - the latter a community interest company

is the UKrsquos longest running local TV channel Despite the regionrsquos association with more traditional businesses Philpot believes it is the perfect base from which to operate a successful digital company

Much of this conviction comes from the digital infrastructure the region has boasted since the late 1990s The area was one of the first in the country to install the superior cable-based communication infrastructure that many towns are still investing money in to try and install today And this offers many kinds of 21st century businesses

rsaquo

investmentand business

20

The regeneration magazine for North East Lincolnshire

ABOVE Immage Studios is the state-of-the-art independent trading division of East Coast Media Grimsby Institutersquos media school

The regeneration magazine for North East Lincolnshire

21

concentration on networking innovation skills and training

Chief executive officer at HCF Glyn Hughes sees the arearsquos association with renewable energy as a natural progression ldquoThe Yorkshire and Humber area have both been closely linked with the original fossil fuels supply Traditionally it has always been a region of energy production and this provides an anchor point

ldquoAnd looking at the future now we have the river and the sea and quite a lot of wind off-shore The Humber is at the centre of a major agricultural area too so it is no surprise that we are heavily involved with things like biofuels and other natural projectsrdquo adds Hughes

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

Hughesrsquo optimism is not just based on anticipated future trends The first wave of energy investment is already powering a new era of success in the region Vireol is pumping just over pound200 million into its new bioethanol plant It is anticipated that the plant will produce around 165000 tonnes of ethanol each year and will be up and running by 2013

These new industries are bringing fresh business strength to North East Lincolnshire and are to be responsible for boosting the regionrsquos profile on the national stage

Any area boasting burgeoning renewable and digital business bases are likely to be able to look to the future with a certain degree of optimism

But perhaps the most positive aspect of this story is that the region is not pinning its hopes exclusively on these growing sectors Unlike many areas around the country and particularly those north of the capital North East Lincolnshirersquos traditional businesses are also booming The new sectors are arriving not as saviours but as welcome complements to the thriving businesses that are already operating in the area

In fact despite the challenging economic times they are operating within the businesses drawn from what would be described as the regionrsquos more traditional sectors are enjoying a period of noteworthy success themselves And this was neatly highlighted back in spring 2010 when Grimsbyrsquos seafood sector beat off strong competition from aerospace biomedical and health and life science clusters to scoop the Cluster Mark award for Best Overall Cluster

The accolade highlighted the importance of the regionrsquos seafood sector not just locally but also nationally and internationally Employing around 6000 and supporting a growing number of associated industries this cluster is the fuel that fires the nationrsquos seafood consumption It processes 70 of the UKrsquos frozen seafood and 80 of its chilled seafood

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

the foundations for successPhilpot says ldquoDigital capacity

has been slightly overlooked as an inward investment opportunity And I think sometimes when you fence off digital with creative you ignore the opportunities digital brings to other sectors I am a firm believer that digital permeates all sectors

ldquoIf you are a global business and you are looking to relocate to an area with good connections in terms of ports and logistics but you also need to communicate with your clients and customers where better than to come here where you can communicate in real time via video conferencing because of the infrastructure that is already in the ground Itrsquos not possible to do this in all areasrdquo

The regionrsquos digital credentials which are still to be fully exploited will facilitate the further clustering of companies working in the sector But by their nature digital companies do not work in isolation They are a welcome complement to any business district as they offer the vast majority of companies the opportunity to benefit in some way from their knowledge of modern working practices

Energy is another industry not as closely associated with this region as food and logistics North East Lincolnshire is now at the forefront of Britainrsquos commitment to increasing use of sustainable energy Hundreds of millions of pounds are set to flood in as more and more energy firms look to establish and shore up their operations in the region

Humber Chemical Focus (HCF) is the member-led organisation which represents over 100 chemical and energy companies in the region it was established in 1999 to support the chemical industry In more recent years it has been accepting membership approaches from an increasing number of sustainable energy companies and it remains committed to supporting business in the region through its

rsaquo

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 3: Heartland #1

Working in partnership with

North East Lincolnshire Council to support

bull investmentinkeyindustrialsectors

(portsamplogisticsfoodampfishrenewable

energyandprocessindustries)

bull jobcreationandskillsdevelopment

bull regenerationandrenewalofourtown

centresandlocalneighbourhoods

bull investmentininfrastructureandimproving

environmentalquality

Formoreinformationpleasecontact

CarolineHopkinson01472 326678

carolinehopkinsbblivingplacescom

Origin1EuroparcGrimsbyDN379TZ

wwwbblivingplacescom

The regeneration magazine for North East Lincolnshire

coNTENTs 05

raquo

Introduction 07North East Lincolnshire has experienced a transition and now welcomes new industries such as renewables and digital media while building its strength as the countryrsquos leading centre for food processing

Quality of life 12Residents enjoy the regionrsquos attributes from great beaches to beautiful countryside to a traditional seaside town North East Lincolnshire is well-connected and open for business too

ldquoTraditional fish smoking is worlds apart from computer-controlled kiln drying If it were in France it would have an Appellation Controcircleacuteerdquo Rick Stein

Partnership 24North East Lincolnshire and Balfour Beattyrsquos 10-year partnership is radical Two senior players discuss one of local governmentrsquos most ambitious outsourcing projects

Markets 16Fast facts and fascinating figures office rents house prices and property market statistics from North East Lincolnshire

of the population of North East Lincolnshire originate

from Danish ancestory

20

Investment and business 19Relocating global businesses need roads and ports strong digital infrastructure and a flexible skilled workforce North East Lincolnshirersquos success in attracting renewable energy industries is ahead of the game

Ambassadors 40Three of North East Lincolnshirersquos regeneration champions explain how the local strategic partnership enables services to collaborate for residents

Housing 43Relocating companies need a supply of housing for workers middle managers and top executives The offer is surprising and great value too

Training for skills 27The regionrsquos diverse industry sectors demand a lot of skilled workers We look at how initiatives in North East Lincolnshire meet this challenge

Projects 32A round-up of major projects under way from the regeneration plan for the area to offshore wind energy and a biomass plant

cover sTory

laquo

laquo

Project Part-Financedby the European Union

European Regional Development Fund

Project Part-Financedby the European Union

European Regional Development Fund

Investing in your futureInvesting in your future

The Enterprise Village

e-factorrsquos newly developed Enterprise Village in the heart of Grimsby oers state-of-the-art facilities for both oce based and industrial units Our incubation facilities provide new business starts an opportunity to set up in a purpose built professional environment designed to support and grow your business through the early stages of its development With our onsite business support team monthly easy in easy out rental large conference and meeting rooms and 247 monitored security the Enterprise Village is the ideal place to start your business

The Enterprise VillageA great place to start and grow your business

Full business support

Our incubation tenants can draw on the experience and support of our nationally accredited advisors Whether it is to discuss tax issues marketing bookkeeping or employment law for example e-factor advisors will help you succeed We run business advice sessions seminars and workshops all aimed at the small business

Enterpise Village key features

bull Newly developed industiral units and business oces availablebull On site business supportbull Easy in easy out rental termsbull No deposit move in quicklybull Meeting and conference rooms bull Broadband Internetbull Managed receptionbull Leading edge 247 securitybull Conference and training facilitiesbull On site catering and cafebull Extensive parking

KIN

G

ED

WA

RD

PRIN

CE

LOWER SPRING ST

ALB

ER

T

STR

EET

CRESSEY ST

HO

ME

BA

SE

CU

RR

YS

Hig

h Po

int

Ret

ail P

ark EN

TER

PRIS

E

VILL

AGE

G

ARD

EN

S

CLEETHORPES ROAD A180

A16

VIC

TOR

IA S

TREE

T N

WESTGATE

A180

A180

To nd out more phone free on 0800 952 0181 email infoe-factorcouk or visit us at wwwe-factorcouk

The regeneration magazine for North East Lincolnshire

07introduction

From thriving fishing port to the countryrsquos leading food-processing base north East Lincolnshire has diversified and is welcoming a new set of businesses to its shores Charlotte Goodworth reports

ABOVE King John of England bestowed a charter upon Grimsby in 1201 empowering the citizens with certain rights RIGHT A 1929 postcard of Grimsbyrsquos thriving docks

rsaquo

The straight-talking people of North East Lincolnshire are hardworking forward thinking and immensely proud of their area And they have a great deal to be proud of This vibrant north east corner of Lincolnshire boasts Europersquos Food Town ndash Grimsby the UKrsquos busiest container port and a popular seaside destination It is surrounded by stunning countryside is centrally located north to south within the UK easily accessible from mainland Europe and offers a cost-effective well-connected business location

The name Grimsby is thought to come from the Danes who settled here in the ninth century lsquoByrsquo meant lsquovillagersquo and lsquoGrimrsquo was supposedly the name of the fisherman who established the settlement

Located on the river Haven which flows into the Humber Grimsbyrsquos access to the North Sea enabled it to grow as a fishing village until it received its charter from King John in 1201 allowing the townspeople a set of rights

The 19th century saw another burst of growth as the port was improved and trade increased dramatically By the 1920s Grimsby was the largest and most prosperous fishing port in the world

Today North East Lincolnshire has a population of around 156000 and the combined port of Grimsby and Immingham is the countryrsquos largest by tonnage Its history and character are well known and a good draw for visitors particularly due to its status as an unplanned stopover for the Pilgrim Fathers on the Mayflower in 1608

Next port of callWhile fishing is no longer the

arearsquos main industry North East Lincolnshire has successfully diversified building on its skills and expertise expanding to become one of Europersquos biggest food manufacturing research storage and distribution bases

Benefiting from a prime deep-water location on the Humber Estuary Immingham provides daily access to the trade routes between the UK and Scandinavia the Baltic states and mainland Europe The portrsquos links extend to North and South America Africa Australia the Middle East and the Far East with 60 sailings weekly

With its strategic position and wealth of experience Grimsby is a natural hub for handling fish Eighty per cent of the UKrsquos seafood processors are located here as well as around 500 food-related companies which is how Grimsby earned its reputation as Europersquos Food Town

In November 2009 the town received a new accolade the European Union awarded Grimsby Traditional Smoked Fish ndash the regionrsquos delicacy ndash a Protected Geographical Indication (PGI) It is similar to the Appellation drsquoOrigine Controcircleacutee (AOC) in France which is an indication of quality not just for wines but for dairy products meat poultry and processed foods Richard Enderby chairman of Grimsby Traditional Fish Smokers Group explains the significance of the PGI award ldquoWe were the 39th town in Britain to receive a PGI and one of only four seafood producers

Eighty per cent of the UKrsquos seafood processors are located here as well as around 500 food-related companies which is how Grimsby earned its reputation as Europersquos Food Town

Project Part-Financedby the European Union

European Regional Development Fund

Project Part-Financedby the European Union

European Regional Development Fund

Investing in your futureInvesting in your future

The Enterprise Village

e-factorrsquos newly developed Enterprise Village in the heart of Grimsby oers state-of-the-art facilities for both oce based and industrial units Our incubation facilities provide new business starts an opportunity to set up in a purpose built professional environment designed to support and grow your business through the early stages of its development With our onsite business support team monthly easy in easy out rental large conference and meeting rooms and 247 monitored security the Enterprise Village is the ideal place to start your business

The Enterprise VillageA great place to start and grow your business

Full business support

Our incubation tenants can draw on the experience and support of our nationally accredited advisors Whether it is to discuss tax issues marketing bookkeeping or employment law for example e-factor advisors will help you succeed We run business advice sessions seminars and workshops all aimed at the small business

Enterpise Village key features

bull Newly developed industiral units and business oces availablebull On site business supportbull Easy in easy out rental termsbull No deposit move in quicklybull Meeting and conference rooms bull Broadband Internetbull Managed receptionbull Leading edge 247 securitybull Conference and training facilitiesbull On site catering and cafebull Extensive parking

KIN

G

ED

WA

RD

PRIN

CE

LOWER SPRING ST

ALB

ER

T

STR

EET

CRESSEY ST

HO

ME

BA

SE

CU

RR

YS

Hig

h Po

int

Ret

ail P

ark EN

TER

PRIS

E

VILL

AGE

G

ARD

EN

S

CLEETHORPES ROAD A180

A16

VIC

TOR

IA S

TREE

T N

WESTGATE

A180

A180

To nd out more phone free on 0800 952 0181 email infoe-factorcouk or visit us at wwwe-factorcouk

introduction08

The regeneration magazine for North East Lincolnshire

One of the reasons we got the PGI was to highlight the premium nature of our product We do traditional smoking in brick chimneys whereas the vast majority of smoking in this country is done in kilns which are electrically heated Ours is a natural slower process so itrsquos a very green process There is a lot of knowledge and expertise that keeps Grimsby as one of the premier fish processing places in Europe It is not by accident that despite the Cod Wars and the trawlers being tied up the processing side is still very vibrant and progressiverdquo

Grimsbyrsquos traditional smoked fish is world-renowned and is enjoying renewed popularity in an era when people are seeking sustainably produced food and have a greater awareness about quality It has many high-profile fans including Rick Stein who has made the producers one of his Food Heroes ldquoI visited Grimsby in 1998 and was amazed at the skill involved in traditional fish smoking It is worlds apart from

computer-controlled kiln drying If it were in France it would have an Appellation Controcircleacuteerdquo says Stein The PGI backs up his claim

Fish is certainly not just a remnant of Grimsbyrsquos past It is rather what links the arearsquos past to its future Adam Breeze an inward investment consultant who advises international companies on where to locate explains ldquoThe North East Lincolnshire story offers a clear lesson in how places can evolve and adapt to the needs of modern business The way that the area has transformed itself from its days as the worldrsquos largest fishing port into a thriving and diversified industrial location shows what can be achieved with the right vision supported by the will of local peoplerdquo

The opening of the pound15 million Grimsby Fish Market in 1996 one of the most advanced facilities of its type in the UK was a clear indication of Grimsbyrsquos commitment to remaining at the centre of the seafood industry

Recently the Department for Business Innovation and Skills awarded its Cluster Mark to the Humber Seafood Processing Cluster of Businesses highlighting their contribution to the industry and the nationrsquos economy

With a 90000-strong workforce within 15 minutes access to the skills demanded of the food industry state-of-the-art research

and development facilities and the largest cold storage facilities in Europe North East Lincolnshire offers excellent opportunities for food-related companies The area now employs 27000 people in the food industry and is home to some of the sectorrsquos biggest players such as Youngrsquos Seafood Limited and Kerry Foods Local start-up businesses are able to access global market leaders in a way that would not be possible in a large city

It is international trading links set up over the centuries that are proving vital to the future of North East Lincolnshirersquos industries

Breeze comments ldquoFor centuries traders have come from around the world to do business here and that global connection continues today as people from Europe America and Asia can be found working on the technologies and industries of the future from offshore wind to aquaculture research Major international names work side-by-side with locally grown companies to create a thriving and well integrated supply chain These are exciting times for Grimsby with its emerging role in renewable energy offering yet more possibilities for companies to come and thrive hererdquo

Indeed North East Lincolnshire is taking the lead in investing and growing its assets to become capital of the offshore wind industry in the UK with two of the sectorrsquos

ldquoMajor international names work side-by-side with locally grown companies to create a thriving and well integrated supply chain These are exciting times for Grimsby with its emerging role in renewable energy offering yet more possibilities for companies to come and thrive hererdquo

ldquothey cure their fish in the traditional way and smoke

them in old kilns which smell gorgeous and irsquom sure this

helps the flavour they use only large haddocks and the result is a perfect balance of smoke

and sweet fishrdquo

MiTCh TonKs award-winning seafood

restaurateur and fishmonger

rsaquo

ABOVE Industry in close proximity to beautiful countryside particularly in the Lincolnshire WoldsOPPOSITE The North East Lincolnshire ndash South Humber Gateway

The regeneration magazine for North East Lincolnshire

09

introduction

the regeneration magazine for north East Lincolnshire

10

largest players Centrica and Siemens basing their operations and maintenance teams in Grimsby There is also an exciting potential to attract off-site manufacturing companies to the area

The chemical industry is another which has a significant base in the area North East Lincolnshire is home to Britainrsquos biggest concentration of chemical companies and is one of the fastest growing bases for the industry employing more than 6000 people throughout the region

There is also a growing digital media industry with state-of-the-art production facilities at Immage Studios which is also home to Propeller TV and Seven the local television station

The retail leisure and tourism offer of North East Lincolnshire is currently on the increase The seaside town of Cleethorpes boasts sophisticated bars and restaurants while the plans for Grimsby town centre will significantly improve its existing shops restaurants and public areas

The area is steeped in history and the Fishing Heritage Centre is a popular venue for visitors who are keen to learn more about this enduring cultural influence on daily life in the area

Another special feature is St Jamesrsquo Church in the centre of Grimsby which was recently given the status of Grimsby Minster

There is clearly so much going for this region including some of

ldquoso many locations offer a similar and bland proposition to potential inward investors but north East Lincolnshire really stands out as a place with a strong personalityrdquo

ABOVE Chef writer and broadcaster Rick Stein brought Grimsbyrsquos traditional smoked fish to the national audience with his acclaimed book and television series Food Heroes TOP LEFT Seaside town Cleethorpes has a great beach plus sophisticated bars and restaurants RIGHT Grimsby Fish Market

the lowest housing and business operating costs in the UK Adam Breeze is convinced by what a good prospect North East Lincolnshire already represents ldquoSo many locations offer a similar and bland proposition to potential inward investors but North East Lincolnshire really stands out as a place with a strong personality a proven track record and most importantly in these austere times a place where the numbers really stack up without having to compromise on qualityrdquo

He concludes ldquoAnd how unusual to find such an industrial powerhouse nestled in a corner of the beautiful Lincolnshire countryside with its own stunning coastline and beachesrdquo

Wykeland has successfully completed a number of prestigious office and commercial developments across the Humber region with Europarc Grimsbyrsquos Premier Business Park one of our flagship developments

We have recently launched further design and build opportunities at Europarc Be part of one of Lincolnshirersquos highest profile business locations and create your own individual work environment

For more information please contact Wykeland on 01482 320968enquirieswykelandcouk

wwweuroparccom

Attractive environmentquality bespoke specificationcreate your own space

A development by the Wykeland Group

lt Grimsby

Tom Lamb0113 2972423

Duncan Willey 01472 267513

The regeneration magazine for North East Lincolnshire

Praise was heaped upon the Lincolnshire Wolds by the BBCrsquos Hidden Britain presenter Julia Bradbury who said ldquoThese fairy glens are like lost worlds in miniaturerdquo Bradbury was describing the hidden chalk springs in the programme broadcast in August 2010 in which she added ldquoThe Lincolnshire Wolds arenrsquot well known but this gentle undulating landscape is just as picturesque as its more famous southern neighboursrdquo

For the people of the area the Wolds are just one of the major advantages of living in North East Lincolnshire Others include award-winning beaches closeness to other main UK cities ndash Hull is 30 minutes away while Lincoln is a 45 minute journey by car ndash links to northern Europe vibrant town centres continental markets good value

property social and cultural attractions retail and food offer and several top schools

Cleethorpes beach with its four and a half miles of sand won the Blue Flag Award 2011 and is one of the arearsquos biggest assets From the Wolds you can take in the entire western aspect ndash from the Humber stretching right down to the Wash

What the area has to offer has not escaped the tourists eight million day visitors come to the region every year and the local visitor economy was worth pound445 million in 2009 with pound200 million spent on recreation and food and drink Visits from family and friends account for 213000 every year The importance of tourism to the region cannot be underestimated Sue Wells head of culture leisure and sport at North East Lincolnshire Council comments that the industry employs directly just over 4000 people

While tourists appreciate some of the positive

North East Lincolnshire is packed with hidden gems if you know where to look the area has great beaches a retail offer that is rapidly improving and beautiful countryside Therersquos even a light railway ndash and the worldrsquos tiniest pub Estates Gazette markets editor Noella Pio Kivlehan explores

Rich mix

12 quaLiTy of LifE

The regeneration magazine for North East Lincolnshire

13

MAIN IMAGE Big skies and wide open spaces of the Lincolnshire WoldsFAR LEFT Fireworks in CleethorpesLEFT Leisure pursuits ndash a kite surfer at CleethorpesBELOW Hich octane fun at Pleasure Island Cleethorpes

points about the area existing residents in Grimsby and Cleethorpes have found that its image is not as modern or as appealing to potential residents or new businesspeople

Local businessman Malcolm Gourlay is a director of Ever Furniture which has a retail business in Cleethorpes workshops in Grimsby and has been trading since 2006 While Gourlay describes Grimsby as a fantastic place he believes it has an image problem ldquoIt looks like a run down fishing port at the moment which is in need of redevelopment It used to be the hub of Europe when it came to fishing But now there are areas which are almost abandonedrdquo

Wells agrees saying ldquoIn terms of promoting the region we are also trying to change the perception of the area For instance some people who havenrsquot visited Cleethorpes may still have the image of it being a postcard resort but it is very much a 21st

ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new image Development frameworks are currently being devised to bring details to the masterplan for the areardquo

century resort as well as retaining its authentic 19th century characterrdquo

Major changes have already begun and more are on their way Dave Ranshaw Grimsby Town Centre Forum manager says that during the past five years Grimsby town centre has undergone a dramatic transformation with the pedestrianisation of the main retail thoroughfare Victoria Street underwent an extensive facelift with new paving bespoke lamp-posts and a fountain

Ranshaw says the work has been well received both by visitors to the town centre and the local businesses He adds ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new imagerdquo

As for transport Ranshaw says ldquoThe town centre is well served by rail bus and car with Grimsby Town station literally a few short steps away and a rsaquo

quality of life14

The regeneration magazine for North East Lincolnshire

Since 1989 the famous Cleethorpes Coast Light Railway has been one of the arearsquos main visitor attractions With an average of 150000 visitors a year ndash and growing ndash it operates along two miles of track overlooking the Humber estuary

Run by North East Lincolnshire councillor Chris Shaw the railway is the last of its kind on the east coast ldquoCleethorpes is a fantastic area itrsquos the place where people can come and relax North East Lincolnshire is an area for the food industry and Cleethorpes is the place for touristsrdquo Shaw says he has clientele 52 weeks a year from around Lincolnshire yorkshire and beyond

The story of the current railway began when the old Cleethorpes council closed the original railway which it had built in 1948 as it wasnrsquot doing very well ldquoWhen the railway became available i decided it was too good an opportunity to miss out onrdquo says Shaw who was working for a steam company in Wales at the time and knew the area as his father had come from Cleethorpes ldquoWe have been running the railway which runs from Kingsway station beside the leisure centre along Cleethorpes foreshore and lakeside to North Sea Lane station at the mouth of Buck Beck for over 21 years and we are still developing it todayrdquo he says

Shaw had to totally rebuild the 15-inch gauge steam railway ldquoWhen we came here there was no electricity no gas no water but we changed that Now we have permission to go for another mile to take her right down to the edge of the small village of Tetney itrsquos a lot of money but wersquore looking at itrdquo

as well as the railway Shaw runs ndash what is claimed to be ndash the smallest pub in the world the Signal Box inn which he opened in 2006 in a converted Stanton Sidings cabin ldquoit measures eight by eight feet and we are able to fit in six peoplerdquo says Shaw proudly of the tiny pub that manages to stock a wide selection of beer wines and spirits other parts of the business include a bistro called Cafe Culture the Brief Encounters Tearoom and the Station Masterrsquos Gift Shop

ldquoWhen we came here the resort was just coming out of the last recession but we saw then that there were enough people wanting to develop businesses There are now new cafes different attractions and new hotels We have seen the amount of business increase by at least 20 over the last 10 years

ldquoWe still have the old seaside image in parts but where my business is we have big open areas and new retail development People like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tatty ldquo

To any business people considering opening in the area Shaw believes that in coming to Cleethorpes ldquoyou will always get support from other businesses as well as from the local council which is very forward thinkingrdquo

He adds ldquoif you look at the Grimsby and Cleethorpes area as a whole i think that potential business people would be surprised at the depth of engineering we have and the quality of the local workforce who are very highly skilledrdquo

bus station located at the eastern end of Freshney Place Shopping Centre There is ample car parking both within and around the town centrerdquo

Ranshaw says plans for the town centre will see further developments at the Riverhead Square Cartergate St James Square and the Grimsby Town station entrance ldquoDevelopment frameworks are currently being devised to bring details to the masterplan for the area and work is scheduled to deliver these improvements over the next five yearsrdquo

Along with all the regeneration developments the region is fast becoming synonymous with top-class education The area now has five academies ndash Tollbar Healing Havelock and Oasis Wintringham in Grimsby and Oasis Academy in Immingham Havelock which was established in 2007 is sponsored by the founder of the Carphone Warehouse empire David Ross

Ross who was born in Grimsby says he became

involved with Havelock because he ldquowanted to broaden the horizons and aspirations for the children by providing them with much more than just their day to day school workrdquo He adds ldquoWhat we have managed to achieve is to create a new dialogue between the school and the communityrdquo

Ross says the success of Havelock is measured by the percentage of students who have been applying to get in to the academy ldquoIt has been significantly over subscribedrdquo he says In the 201011 academic year the Academy had approximately 900 students equal numbers of boys and girls Attendance has also improved from 898 to 948 in the first two years since it has opened

Havelock and Tollbar were granted IB World School status authorising them to teach the International Baccalaureate Diploma Programme Considered prestigious the IB Diploma Programme along with the new IB Career-related Certificate will be offered to Form 4 (Year 10) students when they enter the sixth form in September 2011 ldquoThe IB has added an international element to the schoolrdquo says Ross who adds that while the IB is important ldquothe overall changes in the philosophy of the academy are also importantrdquo

And there is no understating the importance of changes in the physical environment in and around Grimsby and Cleethorpes As Wells concludes ldquoThis is an area where people need to come and see what is on offer then they will see just what potential there is for business and a great lifestylerdquo

CASE STUDY CleeTHOrPeS COaST ligHT railway

ldquoPeople like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tattyrdquo

the lawyers for business

bull Experience and business knowledge to provide tailored solutionsbull Local and national client base from micro business to blue chipbull City law firm expertise without the city cost

North East Lincolnshire is home to the arearsquos largest law firm Wilkin Chapman Grange We are proud to be supporting regeneration projects in the area and have been instructed on various projects by NELC and are advising Shoreline on the Freshney Green Development We are also advising the Enrolled Freeman on the regeneration of Freeman Street and are advisers to E factor supporting enterprise in the region

LEADING IN LAW IN LINCOLNSHIRE

wwwwilkinchapmancouk

If you would like to discuss further about how we can help you please contact us on

Tel 01472 262626New Oxford House Town Hall Square Grimsby DN31 1HE

The regeneration magazine for North East Lincolnshire

16

ldquoGrimsby is one of the best operating bases we have at the moment It is a benchmark for what we do elsewhere in the UKrdquoJamie Rowlands siemens

ldquoI feel very confident that our area will continue to grow and play its full part as one of Europersquos most competitive regions to move produce and distribute chemicalsrdquodR Glyn HuGHes Humber Chemical Focus

Grimsby is the closest major port to north sea offshore wind opportunities

1400 advanced engineering companies in yorkshire and Humber employing 170000 people 500 other firms involved in environmental technology

immingham was the initial departure point in July 1608 for the Pilgrim Fathers who fled to the netherlands and then on to america

Greater Grimsby has the uKrsquos longest-running local TV channel ndash seven

25 of the uKrsquos rail freight traffic

more than 30 different destinations from Humberside airport including a daily service to amsterdam europersquos fifth busiest airport

200 miles from london edinburgh and Rotterdam central to the uK and mainland europe

Cleethorpes was voted as one of the top 10 happiest places to live in the uK ndash according to a survey of uK towns

House prices 35 lower than the national average for a detached house

wH

aT o

uR

Bu

sin

es

se

s s

ayin

du

sTR

yd

id y

ou

Kn

ow

hellip

TRa

ns

Po

RT

livi

nG

an

d

wo

RK

inG

loC

aTio

n

Test

amen

t to

the

past

pre

sent

and

futu

re s

ucce

sses

of N

orth

Eas

t Li

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re w

e hi

ghlig

ht th

e ke

y as

sets

top

fact

s an

d fig

ures

whi

ch

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onst

rate

how

the

area

has

bui

lt its

app

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prim

e lo

catio

n fo

r fu

rthe

r inv

estm

ent

and

its fo

cus

on c

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an e

nviro

nmen

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re n

ew

and

exis

ting

indu

strie

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sses

wan

t to

loca

te e

xpan

d an

d gr

ow

ThE

facT

s 50 years of process industries in the Humber area 15000 people employed in 120 companies

The regeneration magazine for North East Lincolnshire

17

ldquoWe have got some really good people here I am looking forward to working towards our vision of becoming the safest most profitable European energy complexrdquomiKe wiRKowsKi general manager ConocoPhillips Humber Refinery

ldquoOur Grimsby workforce is energised and involved and understands the changes required by the business to evolve with increased levels of engagement and satisfactionrdquoTom van laaR head of global technical operations novartis

25 lower property costs and land values than competitor locations with lowest average wage costs lowest industrial rents lowest office costs

The 309 ft tall dock Tower was modelled on Palazzo Pubblico in siena italy

Grimsby Traditional smoked Fish has a Protected Geographical Indication (PGI) one of only 43 such products in the uK

70 of the uKrsquos seafood is processed in Grimsby

The Port of Grimsby and immingham is the uKrsquos largest port by tonnage

consumers within a four hour drive

local people within a 15-minute catchment or a workforce of 350000 within a 45-minute drive

Three-quarters of local primary schools outperformed the national average half the arearsquos schools and colleges outperformed the uK average at a-level

40 million 90000

passenger journeys each year from the heliport to and from 57 oil rigs in the southern north sea sector

30000 to 40000

500 food-related businesses

Fast links to strategic road networks

easy access to miles of unspoilt coastline and areas of outstanding natural beauty

The Centre for Assessment of Technical Competence ndash Humber (CATCH) is a unique training centre for process industries

C

M

Y

CM

MY

CY

CMY

K

Heartland Magazine 1pdf 1 12102011 160030

The regeneration magazine for North East Lincolnshire

Food for thought

investmentand business

as the long-standing centre of the uKrsquos fish industry north east Lincolnshire is synonymous with food but thanks to the ongoing diversification of the regionrsquos business community commercial activity is by no means restricted to the docks Alex Aspinall reports

ABOVE The Humber Estuary region has traditionally produced fossil fuels energy production is moving to wind power and other renewablesABOVE RIGHT Europersquos Food Town ndash bidding starts early at Grimsbyrsquos fish market

19

The technology-savvy world of new media is about as far removed from the regionrsquos traditional business base as you can get Yet there exists a burgeoning collection of creative companies and individuals making their home in the scenic setting of North East Lincolnshire

Notable among their number was Helen Philpot the former BBC Look North presenter Philpot was managing director of Immage Studios and Seven - the latter a community interest company

is the UKrsquos longest running local TV channel Despite the regionrsquos association with more traditional businesses Philpot believes it is the perfect base from which to operate a successful digital company

Much of this conviction comes from the digital infrastructure the region has boasted since the late 1990s The area was one of the first in the country to install the superior cable-based communication infrastructure that many towns are still investing money in to try and install today And this offers many kinds of 21st century businesses

rsaquo

investmentand business

20

The regeneration magazine for North East Lincolnshire

ABOVE Immage Studios is the state-of-the-art independent trading division of East Coast Media Grimsby Institutersquos media school

The regeneration magazine for North East Lincolnshire

21

concentration on networking innovation skills and training

Chief executive officer at HCF Glyn Hughes sees the arearsquos association with renewable energy as a natural progression ldquoThe Yorkshire and Humber area have both been closely linked with the original fossil fuels supply Traditionally it has always been a region of energy production and this provides an anchor point

ldquoAnd looking at the future now we have the river and the sea and quite a lot of wind off-shore The Humber is at the centre of a major agricultural area too so it is no surprise that we are heavily involved with things like biofuels and other natural projectsrdquo adds Hughes

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

Hughesrsquo optimism is not just based on anticipated future trends The first wave of energy investment is already powering a new era of success in the region Vireol is pumping just over pound200 million into its new bioethanol plant It is anticipated that the plant will produce around 165000 tonnes of ethanol each year and will be up and running by 2013

These new industries are bringing fresh business strength to North East Lincolnshire and are to be responsible for boosting the regionrsquos profile on the national stage

Any area boasting burgeoning renewable and digital business bases are likely to be able to look to the future with a certain degree of optimism

But perhaps the most positive aspect of this story is that the region is not pinning its hopes exclusively on these growing sectors Unlike many areas around the country and particularly those north of the capital North East Lincolnshirersquos traditional businesses are also booming The new sectors are arriving not as saviours but as welcome complements to the thriving businesses that are already operating in the area

In fact despite the challenging economic times they are operating within the businesses drawn from what would be described as the regionrsquos more traditional sectors are enjoying a period of noteworthy success themselves And this was neatly highlighted back in spring 2010 when Grimsbyrsquos seafood sector beat off strong competition from aerospace biomedical and health and life science clusters to scoop the Cluster Mark award for Best Overall Cluster

The accolade highlighted the importance of the regionrsquos seafood sector not just locally but also nationally and internationally Employing around 6000 and supporting a growing number of associated industries this cluster is the fuel that fires the nationrsquos seafood consumption It processes 70 of the UKrsquos frozen seafood and 80 of its chilled seafood

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

the foundations for successPhilpot says ldquoDigital capacity

has been slightly overlooked as an inward investment opportunity And I think sometimes when you fence off digital with creative you ignore the opportunities digital brings to other sectors I am a firm believer that digital permeates all sectors

ldquoIf you are a global business and you are looking to relocate to an area with good connections in terms of ports and logistics but you also need to communicate with your clients and customers where better than to come here where you can communicate in real time via video conferencing because of the infrastructure that is already in the ground Itrsquos not possible to do this in all areasrdquo

The regionrsquos digital credentials which are still to be fully exploited will facilitate the further clustering of companies working in the sector But by their nature digital companies do not work in isolation They are a welcome complement to any business district as they offer the vast majority of companies the opportunity to benefit in some way from their knowledge of modern working practices

Energy is another industry not as closely associated with this region as food and logistics North East Lincolnshire is now at the forefront of Britainrsquos commitment to increasing use of sustainable energy Hundreds of millions of pounds are set to flood in as more and more energy firms look to establish and shore up their operations in the region

Humber Chemical Focus (HCF) is the member-led organisation which represents over 100 chemical and energy companies in the region it was established in 1999 to support the chemical industry In more recent years it has been accepting membership approaches from an increasing number of sustainable energy companies and it remains committed to supporting business in the region through its

rsaquo

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 4: Heartland #1

The regeneration magazine for North East Lincolnshire

coNTENTs 05

raquo

Introduction 07North East Lincolnshire has experienced a transition and now welcomes new industries such as renewables and digital media while building its strength as the countryrsquos leading centre for food processing

Quality of life 12Residents enjoy the regionrsquos attributes from great beaches to beautiful countryside to a traditional seaside town North East Lincolnshire is well-connected and open for business too

ldquoTraditional fish smoking is worlds apart from computer-controlled kiln drying If it were in France it would have an Appellation Controcircleacuteerdquo Rick Stein

Partnership 24North East Lincolnshire and Balfour Beattyrsquos 10-year partnership is radical Two senior players discuss one of local governmentrsquos most ambitious outsourcing projects

Markets 16Fast facts and fascinating figures office rents house prices and property market statistics from North East Lincolnshire

of the population of North East Lincolnshire originate

from Danish ancestory

20

Investment and business 19Relocating global businesses need roads and ports strong digital infrastructure and a flexible skilled workforce North East Lincolnshirersquos success in attracting renewable energy industries is ahead of the game

Ambassadors 40Three of North East Lincolnshirersquos regeneration champions explain how the local strategic partnership enables services to collaborate for residents

Housing 43Relocating companies need a supply of housing for workers middle managers and top executives The offer is surprising and great value too

Training for skills 27The regionrsquos diverse industry sectors demand a lot of skilled workers We look at how initiatives in North East Lincolnshire meet this challenge

Projects 32A round-up of major projects under way from the regeneration plan for the area to offshore wind energy and a biomass plant

cover sTory

laquo

laquo

Project Part-Financedby the European Union

European Regional Development Fund

Project Part-Financedby the European Union

European Regional Development Fund

Investing in your futureInvesting in your future

The Enterprise Village

e-factorrsquos newly developed Enterprise Village in the heart of Grimsby oers state-of-the-art facilities for both oce based and industrial units Our incubation facilities provide new business starts an opportunity to set up in a purpose built professional environment designed to support and grow your business through the early stages of its development With our onsite business support team monthly easy in easy out rental large conference and meeting rooms and 247 monitored security the Enterprise Village is the ideal place to start your business

The Enterprise VillageA great place to start and grow your business

Full business support

Our incubation tenants can draw on the experience and support of our nationally accredited advisors Whether it is to discuss tax issues marketing bookkeeping or employment law for example e-factor advisors will help you succeed We run business advice sessions seminars and workshops all aimed at the small business

Enterpise Village key features

bull Newly developed industiral units and business oces availablebull On site business supportbull Easy in easy out rental termsbull No deposit move in quicklybull Meeting and conference rooms bull Broadband Internetbull Managed receptionbull Leading edge 247 securitybull Conference and training facilitiesbull On site catering and cafebull Extensive parking

KIN

G

ED

WA

RD

PRIN

CE

LOWER SPRING ST

ALB

ER

T

STR

EET

CRESSEY ST

HO

ME

BA

SE

CU

RR

YS

Hig

h Po

int

Ret

ail P

ark EN

TER

PRIS

E

VILL

AGE

G

ARD

EN

S

CLEETHORPES ROAD A180

A16

VIC

TOR

IA S

TREE

T N

WESTGATE

A180

A180

To nd out more phone free on 0800 952 0181 email infoe-factorcouk or visit us at wwwe-factorcouk

The regeneration magazine for North East Lincolnshire

07introduction

From thriving fishing port to the countryrsquos leading food-processing base north East Lincolnshire has diversified and is welcoming a new set of businesses to its shores Charlotte Goodworth reports

ABOVE King John of England bestowed a charter upon Grimsby in 1201 empowering the citizens with certain rights RIGHT A 1929 postcard of Grimsbyrsquos thriving docks

rsaquo

The straight-talking people of North East Lincolnshire are hardworking forward thinking and immensely proud of their area And they have a great deal to be proud of This vibrant north east corner of Lincolnshire boasts Europersquos Food Town ndash Grimsby the UKrsquos busiest container port and a popular seaside destination It is surrounded by stunning countryside is centrally located north to south within the UK easily accessible from mainland Europe and offers a cost-effective well-connected business location

The name Grimsby is thought to come from the Danes who settled here in the ninth century lsquoByrsquo meant lsquovillagersquo and lsquoGrimrsquo was supposedly the name of the fisherman who established the settlement

Located on the river Haven which flows into the Humber Grimsbyrsquos access to the North Sea enabled it to grow as a fishing village until it received its charter from King John in 1201 allowing the townspeople a set of rights

The 19th century saw another burst of growth as the port was improved and trade increased dramatically By the 1920s Grimsby was the largest and most prosperous fishing port in the world

Today North East Lincolnshire has a population of around 156000 and the combined port of Grimsby and Immingham is the countryrsquos largest by tonnage Its history and character are well known and a good draw for visitors particularly due to its status as an unplanned stopover for the Pilgrim Fathers on the Mayflower in 1608

Next port of callWhile fishing is no longer the

arearsquos main industry North East Lincolnshire has successfully diversified building on its skills and expertise expanding to become one of Europersquos biggest food manufacturing research storage and distribution bases

Benefiting from a prime deep-water location on the Humber Estuary Immingham provides daily access to the trade routes between the UK and Scandinavia the Baltic states and mainland Europe The portrsquos links extend to North and South America Africa Australia the Middle East and the Far East with 60 sailings weekly

With its strategic position and wealth of experience Grimsby is a natural hub for handling fish Eighty per cent of the UKrsquos seafood processors are located here as well as around 500 food-related companies which is how Grimsby earned its reputation as Europersquos Food Town

In November 2009 the town received a new accolade the European Union awarded Grimsby Traditional Smoked Fish ndash the regionrsquos delicacy ndash a Protected Geographical Indication (PGI) It is similar to the Appellation drsquoOrigine Controcircleacutee (AOC) in France which is an indication of quality not just for wines but for dairy products meat poultry and processed foods Richard Enderby chairman of Grimsby Traditional Fish Smokers Group explains the significance of the PGI award ldquoWe were the 39th town in Britain to receive a PGI and one of only four seafood producers

Eighty per cent of the UKrsquos seafood processors are located here as well as around 500 food-related companies which is how Grimsby earned its reputation as Europersquos Food Town

Project Part-Financedby the European Union

European Regional Development Fund

Project Part-Financedby the European Union

European Regional Development Fund

Investing in your futureInvesting in your future

The Enterprise Village

e-factorrsquos newly developed Enterprise Village in the heart of Grimsby oers state-of-the-art facilities for both oce based and industrial units Our incubation facilities provide new business starts an opportunity to set up in a purpose built professional environment designed to support and grow your business through the early stages of its development With our onsite business support team monthly easy in easy out rental large conference and meeting rooms and 247 monitored security the Enterprise Village is the ideal place to start your business

The Enterprise VillageA great place to start and grow your business

Full business support

Our incubation tenants can draw on the experience and support of our nationally accredited advisors Whether it is to discuss tax issues marketing bookkeeping or employment law for example e-factor advisors will help you succeed We run business advice sessions seminars and workshops all aimed at the small business

Enterpise Village key features

bull Newly developed industiral units and business oces availablebull On site business supportbull Easy in easy out rental termsbull No deposit move in quicklybull Meeting and conference rooms bull Broadband Internetbull Managed receptionbull Leading edge 247 securitybull Conference and training facilitiesbull On site catering and cafebull Extensive parking

KIN

G

ED

WA

RD

PRIN

CE

LOWER SPRING ST

ALB

ER

T

STR

EET

CRESSEY ST

HO

ME

BA

SE

CU

RR

YS

Hig

h Po

int

Ret

ail P

ark EN

TER

PRIS

E

VILL

AGE

G

ARD

EN

S

CLEETHORPES ROAD A180

A16

VIC

TOR

IA S

TREE

T N

WESTGATE

A180

A180

To nd out more phone free on 0800 952 0181 email infoe-factorcouk or visit us at wwwe-factorcouk

introduction08

The regeneration magazine for North East Lincolnshire

One of the reasons we got the PGI was to highlight the premium nature of our product We do traditional smoking in brick chimneys whereas the vast majority of smoking in this country is done in kilns which are electrically heated Ours is a natural slower process so itrsquos a very green process There is a lot of knowledge and expertise that keeps Grimsby as one of the premier fish processing places in Europe It is not by accident that despite the Cod Wars and the trawlers being tied up the processing side is still very vibrant and progressiverdquo

Grimsbyrsquos traditional smoked fish is world-renowned and is enjoying renewed popularity in an era when people are seeking sustainably produced food and have a greater awareness about quality It has many high-profile fans including Rick Stein who has made the producers one of his Food Heroes ldquoI visited Grimsby in 1998 and was amazed at the skill involved in traditional fish smoking It is worlds apart from

computer-controlled kiln drying If it were in France it would have an Appellation Controcircleacuteerdquo says Stein The PGI backs up his claim

Fish is certainly not just a remnant of Grimsbyrsquos past It is rather what links the arearsquos past to its future Adam Breeze an inward investment consultant who advises international companies on where to locate explains ldquoThe North East Lincolnshire story offers a clear lesson in how places can evolve and adapt to the needs of modern business The way that the area has transformed itself from its days as the worldrsquos largest fishing port into a thriving and diversified industrial location shows what can be achieved with the right vision supported by the will of local peoplerdquo

The opening of the pound15 million Grimsby Fish Market in 1996 one of the most advanced facilities of its type in the UK was a clear indication of Grimsbyrsquos commitment to remaining at the centre of the seafood industry

Recently the Department for Business Innovation and Skills awarded its Cluster Mark to the Humber Seafood Processing Cluster of Businesses highlighting their contribution to the industry and the nationrsquos economy

With a 90000-strong workforce within 15 minutes access to the skills demanded of the food industry state-of-the-art research

and development facilities and the largest cold storage facilities in Europe North East Lincolnshire offers excellent opportunities for food-related companies The area now employs 27000 people in the food industry and is home to some of the sectorrsquos biggest players such as Youngrsquos Seafood Limited and Kerry Foods Local start-up businesses are able to access global market leaders in a way that would not be possible in a large city

It is international trading links set up over the centuries that are proving vital to the future of North East Lincolnshirersquos industries

Breeze comments ldquoFor centuries traders have come from around the world to do business here and that global connection continues today as people from Europe America and Asia can be found working on the technologies and industries of the future from offshore wind to aquaculture research Major international names work side-by-side with locally grown companies to create a thriving and well integrated supply chain These are exciting times for Grimsby with its emerging role in renewable energy offering yet more possibilities for companies to come and thrive hererdquo

Indeed North East Lincolnshire is taking the lead in investing and growing its assets to become capital of the offshore wind industry in the UK with two of the sectorrsquos

ldquoMajor international names work side-by-side with locally grown companies to create a thriving and well integrated supply chain These are exciting times for Grimsby with its emerging role in renewable energy offering yet more possibilities for companies to come and thrive hererdquo

ldquothey cure their fish in the traditional way and smoke

them in old kilns which smell gorgeous and irsquom sure this

helps the flavour they use only large haddocks and the result is a perfect balance of smoke

and sweet fishrdquo

MiTCh TonKs award-winning seafood

restaurateur and fishmonger

rsaquo

ABOVE Industry in close proximity to beautiful countryside particularly in the Lincolnshire WoldsOPPOSITE The North East Lincolnshire ndash South Humber Gateway

The regeneration magazine for North East Lincolnshire

09

introduction

the regeneration magazine for north East Lincolnshire

10

largest players Centrica and Siemens basing their operations and maintenance teams in Grimsby There is also an exciting potential to attract off-site manufacturing companies to the area

The chemical industry is another which has a significant base in the area North East Lincolnshire is home to Britainrsquos biggest concentration of chemical companies and is one of the fastest growing bases for the industry employing more than 6000 people throughout the region

There is also a growing digital media industry with state-of-the-art production facilities at Immage Studios which is also home to Propeller TV and Seven the local television station

The retail leisure and tourism offer of North East Lincolnshire is currently on the increase The seaside town of Cleethorpes boasts sophisticated bars and restaurants while the plans for Grimsby town centre will significantly improve its existing shops restaurants and public areas

The area is steeped in history and the Fishing Heritage Centre is a popular venue for visitors who are keen to learn more about this enduring cultural influence on daily life in the area

Another special feature is St Jamesrsquo Church in the centre of Grimsby which was recently given the status of Grimsby Minster

There is clearly so much going for this region including some of

ldquoso many locations offer a similar and bland proposition to potential inward investors but north East Lincolnshire really stands out as a place with a strong personalityrdquo

ABOVE Chef writer and broadcaster Rick Stein brought Grimsbyrsquos traditional smoked fish to the national audience with his acclaimed book and television series Food Heroes TOP LEFT Seaside town Cleethorpes has a great beach plus sophisticated bars and restaurants RIGHT Grimsby Fish Market

the lowest housing and business operating costs in the UK Adam Breeze is convinced by what a good prospect North East Lincolnshire already represents ldquoSo many locations offer a similar and bland proposition to potential inward investors but North East Lincolnshire really stands out as a place with a strong personality a proven track record and most importantly in these austere times a place where the numbers really stack up without having to compromise on qualityrdquo

He concludes ldquoAnd how unusual to find such an industrial powerhouse nestled in a corner of the beautiful Lincolnshire countryside with its own stunning coastline and beachesrdquo

Wykeland has successfully completed a number of prestigious office and commercial developments across the Humber region with Europarc Grimsbyrsquos Premier Business Park one of our flagship developments

We have recently launched further design and build opportunities at Europarc Be part of one of Lincolnshirersquos highest profile business locations and create your own individual work environment

For more information please contact Wykeland on 01482 320968enquirieswykelandcouk

wwweuroparccom

Attractive environmentquality bespoke specificationcreate your own space

A development by the Wykeland Group

lt Grimsby

Tom Lamb0113 2972423

Duncan Willey 01472 267513

The regeneration magazine for North East Lincolnshire

Praise was heaped upon the Lincolnshire Wolds by the BBCrsquos Hidden Britain presenter Julia Bradbury who said ldquoThese fairy glens are like lost worlds in miniaturerdquo Bradbury was describing the hidden chalk springs in the programme broadcast in August 2010 in which she added ldquoThe Lincolnshire Wolds arenrsquot well known but this gentle undulating landscape is just as picturesque as its more famous southern neighboursrdquo

For the people of the area the Wolds are just one of the major advantages of living in North East Lincolnshire Others include award-winning beaches closeness to other main UK cities ndash Hull is 30 minutes away while Lincoln is a 45 minute journey by car ndash links to northern Europe vibrant town centres continental markets good value

property social and cultural attractions retail and food offer and several top schools

Cleethorpes beach with its four and a half miles of sand won the Blue Flag Award 2011 and is one of the arearsquos biggest assets From the Wolds you can take in the entire western aspect ndash from the Humber stretching right down to the Wash

What the area has to offer has not escaped the tourists eight million day visitors come to the region every year and the local visitor economy was worth pound445 million in 2009 with pound200 million spent on recreation and food and drink Visits from family and friends account for 213000 every year The importance of tourism to the region cannot be underestimated Sue Wells head of culture leisure and sport at North East Lincolnshire Council comments that the industry employs directly just over 4000 people

While tourists appreciate some of the positive

North East Lincolnshire is packed with hidden gems if you know where to look the area has great beaches a retail offer that is rapidly improving and beautiful countryside Therersquos even a light railway ndash and the worldrsquos tiniest pub Estates Gazette markets editor Noella Pio Kivlehan explores

Rich mix

12 quaLiTy of LifE

The regeneration magazine for North East Lincolnshire

13

MAIN IMAGE Big skies and wide open spaces of the Lincolnshire WoldsFAR LEFT Fireworks in CleethorpesLEFT Leisure pursuits ndash a kite surfer at CleethorpesBELOW Hich octane fun at Pleasure Island Cleethorpes

points about the area existing residents in Grimsby and Cleethorpes have found that its image is not as modern or as appealing to potential residents or new businesspeople

Local businessman Malcolm Gourlay is a director of Ever Furniture which has a retail business in Cleethorpes workshops in Grimsby and has been trading since 2006 While Gourlay describes Grimsby as a fantastic place he believes it has an image problem ldquoIt looks like a run down fishing port at the moment which is in need of redevelopment It used to be the hub of Europe when it came to fishing But now there are areas which are almost abandonedrdquo

Wells agrees saying ldquoIn terms of promoting the region we are also trying to change the perception of the area For instance some people who havenrsquot visited Cleethorpes may still have the image of it being a postcard resort but it is very much a 21st

ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new image Development frameworks are currently being devised to bring details to the masterplan for the areardquo

century resort as well as retaining its authentic 19th century characterrdquo

Major changes have already begun and more are on their way Dave Ranshaw Grimsby Town Centre Forum manager says that during the past five years Grimsby town centre has undergone a dramatic transformation with the pedestrianisation of the main retail thoroughfare Victoria Street underwent an extensive facelift with new paving bespoke lamp-posts and a fountain

Ranshaw says the work has been well received both by visitors to the town centre and the local businesses He adds ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new imagerdquo

As for transport Ranshaw says ldquoThe town centre is well served by rail bus and car with Grimsby Town station literally a few short steps away and a rsaquo

quality of life14

The regeneration magazine for North East Lincolnshire

Since 1989 the famous Cleethorpes Coast Light Railway has been one of the arearsquos main visitor attractions With an average of 150000 visitors a year ndash and growing ndash it operates along two miles of track overlooking the Humber estuary

Run by North East Lincolnshire councillor Chris Shaw the railway is the last of its kind on the east coast ldquoCleethorpes is a fantastic area itrsquos the place where people can come and relax North East Lincolnshire is an area for the food industry and Cleethorpes is the place for touristsrdquo Shaw says he has clientele 52 weeks a year from around Lincolnshire yorkshire and beyond

The story of the current railway began when the old Cleethorpes council closed the original railway which it had built in 1948 as it wasnrsquot doing very well ldquoWhen the railway became available i decided it was too good an opportunity to miss out onrdquo says Shaw who was working for a steam company in Wales at the time and knew the area as his father had come from Cleethorpes ldquoWe have been running the railway which runs from Kingsway station beside the leisure centre along Cleethorpes foreshore and lakeside to North Sea Lane station at the mouth of Buck Beck for over 21 years and we are still developing it todayrdquo he says

Shaw had to totally rebuild the 15-inch gauge steam railway ldquoWhen we came here there was no electricity no gas no water but we changed that Now we have permission to go for another mile to take her right down to the edge of the small village of Tetney itrsquos a lot of money but wersquore looking at itrdquo

as well as the railway Shaw runs ndash what is claimed to be ndash the smallest pub in the world the Signal Box inn which he opened in 2006 in a converted Stanton Sidings cabin ldquoit measures eight by eight feet and we are able to fit in six peoplerdquo says Shaw proudly of the tiny pub that manages to stock a wide selection of beer wines and spirits other parts of the business include a bistro called Cafe Culture the Brief Encounters Tearoom and the Station Masterrsquos Gift Shop

ldquoWhen we came here the resort was just coming out of the last recession but we saw then that there were enough people wanting to develop businesses There are now new cafes different attractions and new hotels We have seen the amount of business increase by at least 20 over the last 10 years

ldquoWe still have the old seaside image in parts but where my business is we have big open areas and new retail development People like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tatty ldquo

To any business people considering opening in the area Shaw believes that in coming to Cleethorpes ldquoyou will always get support from other businesses as well as from the local council which is very forward thinkingrdquo

He adds ldquoif you look at the Grimsby and Cleethorpes area as a whole i think that potential business people would be surprised at the depth of engineering we have and the quality of the local workforce who are very highly skilledrdquo

bus station located at the eastern end of Freshney Place Shopping Centre There is ample car parking both within and around the town centrerdquo

Ranshaw says plans for the town centre will see further developments at the Riverhead Square Cartergate St James Square and the Grimsby Town station entrance ldquoDevelopment frameworks are currently being devised to bring details to the masterplan for the area and work is scheduled to deliver these improvements over the next five yearsrdquo

Along with all the regeneration developments the region is fast becoming synonymous with top-class education The area now has five academies ndash Tollbar Healing Havelock and Oasis Wintringham in Grimsby and Oasis Academy in Immingham Havelock which was established in 2007 is sponsored by the founder of the Carphone Warehouse empire David Ross

Ross who was born in Grimsby says he became

involved with Havelock because he ldquowanted to broaden the horizons and aspirations for the children by providing them with much more than just their day to day school workrdquo He adds ldquoWhat we have managed to achieve is to create a new dialogue between the school and the communityrdquo

Ross says the success of Havelock is measured by the percentage of students who have been applying to get in to the academy ldquoIt has been significantly over subscribedrdquo he says In the 201011 academic year the Academy had approximately 900 students equal numbers of boys and girls Attendance has also improved from 898 to 948 in the first two years since it has opened

Havelock and Tollbar were granted IB World School status authorising them to teach the International Baccalaureate Diploma Programme Considered prestigious the IB Diploma Programme along with the new IB Career-related Certificate will be offered to Form 4 (Year 10) students when they enter the sixth form in September 2011 ldquoThe IB has added an international element to the schoolrdquo says Ross who adds that while the IB is important ldquothe overall changes in the philosophy of the academy are also importantrdquo

And there is no understating the importance of changes in the physical environment in and around Grimsby and Cleethorpes As Wells concludes ldquoThis is an area where people need to come and see what is on offer then they will see just what potential there is for business and a great lifestylerdquo

CASE STUDY CleeTHOrPeS COaST ligHT railway

ldquoPeople like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tattyrdquo

the lawyers for business

bull Experience and business knowledge to provide tailored solutionsbull Local and national client base from micro business to blue chipbull City law firm expertise without the city cost

North East Lincolnshire is home to the arearsquos largest law firm Wilkin Chapman Grange We are proud to be supporting regeneration projects in the area and have been instructed on various projects by NELC and are advising Shoreline on the Freshney Green Development We are also advising the Enrolled Freeman on the regeneration of Freeman Street and are advisers to E factor supporting enterprise in the region

LEADING IN LAW IN LINCOLNSHIRE

wwwwilkinchapmancouk

If you would like to discuss further about how we can help you please contact us on

Tel 01472 262626New Oxford House Town Hall Square Grimsby DN31 1HE

The regeneration magazine for North East Lincolnshire

16

ldquoGrimsby is one of the best operating bases we have at the moment It is a benchmark for what we do elsewhere in the UKrdquoJamie Rowlands siemens

ldquoI feel very confident that our area will continue to grow and play its full part as one of Europersquos most competitive regions to move produce and distribute chemicalsrdquodR Glyn HuGHes Humber Chemical Focus

Grimsby is the closest major port to north sea offshore wind opportunities

1400 advanced engineering companies in yorkshire and Humber employing 170000 people 500 other firms involved in environmental technology

immingham was the initial departure point in July 1608 for the Pilgrim Fathers who fled to the netherlands and then on to america

Greater Grimsby has the uKrsquos longest-running local TV channel ndash seven

25 of the uKrsquos rail freight traffic

more than 30 different destinations from Humberside airport including a daily service to amsterdam europersquos fifth busiest airport

200 miles from london edinburgh and Rotterdam central to the uK and mainland europe

Cleethorpes was voted as one of the top 10 happiest places to live in the uK ndash according to a survey of uK towns

House prices 35 lower than the national average for a detached house

wH

aT o

uR

Bu

sin

es

se

s s

ayin

du

sTR

yd

id y

ou

Kn

ow

hellip

TRa

ns

Po

RT

livi

nG

an

d

wo

RK

inG

loC

aTio

n

Test

amen

t to

the

past

pre

sent

and

futu

re s

ucce

sses

of N

orth

Eas

t Li

ncol

nshi

re w

e hi

ghlig

ht th

e ke

y as

sets

top

fact

s an

d fig

ures

whi

ch

dem

onst

rate

how

the

area

has

bui

lt its

app

eal a

s a

prim

e lo

catio

n fo

r fu

rthe

r inv

estm

ent

and

its fo

cus

on c

reat

ing

an e

nviro

nmen

t whe

re n

ew

and

exis

ting

indu

strie

s an

d bu

sine

sses

wan

t to

loca

te e

xpan

d an

d gr

ow

ThE

facT

s 50 years of process industries in the Humber area 15000 people employed in 120 companies

The regeneration magazine for North East Lincolnshire

17

ldquoWe have got some really good people here I am looking forward to working towards our vision of becoming the safest most profitable European energy complexrdquomiKe wiRKowsKi general manager ConocoPhillips Humber Refinery

ldquoOur Grimsby workforce is energised and involved and understands the changes required by the business to evolve with increased levels of engagement and satisfactionrdquoTom van laaR head of global technical operations novartis

25 lower property costs and land values than competitor locations with lowest average wage costs lowest industrial rents lowest office costs

The 309 ft tall dock Tower was modelled on Palazzo Pubblico in siena italy

Grimsby Traditional smoked Fish has a Protected Geographical Indication (PGI) one of only 43 such products in the uK

70 of the uKrsquos seafood is processed in Grimsby

The Port of Grimsby and immingham is the uKrsquos largest port by tonnage

consumers within a four hour drive

local people within a 15-minute catchment or a workforce of 350000 within a 45-minute drive

Three-quarters of local primary schools outperformed the national average half the arearsquos schools and colleges outperformed the uK average at a-level

40 million 90000

passenger journeys each year from the heliport to and from 57 oil rigs in the southern north sea sector

30000 to 40000

500 food-related businesses

Fast links to strategic road networks

easy access to miles of unspoilt coastline and areas of outstanding natural beauty

The Centre for Assessment of Technical Competence ndash Humber (CATCH) is a unique training centre for process industries

C

M

Y

CM

MY

CY

CMY

K

Heartland Magazine 1pdf 1 12102011 160030

The regeneration magazine for North East Lincolnshire

Food for thought

investmentand business

as the long-standing centre of the uKrsquos fish industry north east Lincolnshire is synonymous with food but thanks to the ongoing diversification of the regionrsquos business community commercial activity is by no means restricted to the docks Alex Aspinall reports

ABOVE The Humber Estuary region has traditionally produced fossil fuels energy production is moving to wind power and other renewablesABOVE RIGHT Europersquos Food Town ndash bidding starts early at Grimsbyrsquos fish market

19

The technology-savvy world of new media is about as far removed from the regionrsquos traditional business base as you can get Yet there exists a burgeoning collection of creative companies and individuals making their home in the scenic setting of North East Lincolnshire

Notable among their number was Helen Philpot the former BBC Look North presenter Philpot was managing director of Immage Studios and Seven - the latter a community interest company

is the UKrsquos longest running local TV channel Despite the regionrsquos association with more traditional businesses Philpot believes it is the perfect base from which to operate a successful digital company

Much of this conviction comes from the digital infrastructure the region has boasted since the late 1990s The area was one of the first in the country to install the superior cable-based communication infrastructure that many towns are still investing money in to try and install today And this offers many kinds of 21st century businesses

rsaquo

investmentand business

20

The regeneration magazine for North East Lincolnshire

ABOVE Immage Studios is the state-of-the-art independent trading division of East Coast Media Grimsby Institutersquos media school

The regeneration magazine for North East Lincolnshire

21

concentration on networking innovation skills and training

Chief executive officer at HCF Glyn Hughes sees the arearsquos association with renewable energy as a natural progression ldquoThe Yorkshire and Humber area have both been closely linked with the original fossil fuels supply Traditionally it has always been a region of energy production and this provides an anchor point

ldquoAnd looking at the future now we have the river and the sea and quite a lot of wind off-shore The Humber is at the centre of a major agricultural area too so it is no surprise that we are heavily involved with things like biofuels and other natural projectsrdquo adds Hughes

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

Hughesrsquo optimism is not just based on anticipated future trends The first wave of energy investment is already powering a new era of success in the region Vireol is pumping just over pound200 million into its new bioethanol plant It is anticipated that the plant will produce around 165000 tonnes of ethanol each year and will be up and running by 2013

These new industries are bringing fresh business strength to North East Lincolnshire and are to be responsible for boosting the regionrsquos profile on the national stage

Any area boasting burgeoning renewable and digital business bases are likely to be able to look to the future with a certain degree of optimism

But perhaps the most positive aspect of this story is that the region is not pinning its hopes exclusively on these growing sectors Unlike many areas around the country and particularly those north of the capital North East Lincolnshirersquos traditional businesses are also booming The new sectors are arriving not as saviours but as welcome complements to the thriving businesses that are already operating in the area

In fact despite the challenging economic times they are operating within the businesses drawn from what would be described as the regionrsquos more traditional sectors are enjoying a period of noteworthy success themselves And this was neatly highlighted back in spring 2010 when Grimsbyrsquos seafood sector beat off strong competition from aerospace biomedical and health and life science clusters to scoop the Cluster Mark award for Best Overall Cluster

The accolade highlighted the importance of the regionrsquos seafood sector not just locally but also nationally and internationally Employing around 6000 and supporting a growing number of associated industries this cluster is the fuel that fires the nationrsquos seafood consumption It processes 70 of the UKrsquos frozen seafood and 80 of its chilled seafood

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

the foundations for successPhilpot says ldquoDigital capacity

has been slightly overlooked as an inward investment opportunity And I think sometimes when you fence off digital with creative you ignore the opportunities digital brings to other sectors I am a firm believer that digital permeates all sectors

ldquoIf you are a global business and you are looking to relocate to an area with good connections in terms of ports and logistics but you also need to communicate with your clients and customers where better than to come here where you can communicate in real time via video conferencing because of the infrastructure that is already in the ground Itrsquos not possible to do this in all areasrdquo

The regionrsquos digital credentials which are still to be fully exploited will facilitate the further clustering of companies working in the sector But by their nature digital companies do not work in isolation They are a welcome complement to any business district as they offer the vast majority of companies the opportunity to benefit in some way from their knowledge of modern working practices

Energy is another industry not as closely associated with this region as food and logistics North East Lincolnshire is now at the forefront of Britainrsquos commitment to increasing use of sustainable energy Hundreds of millions of pounds are set to flood in as more and more energy firms look to establish and shore up their operations in the region

Humber Chemical Focus (HCF) is the member-led organisation which represents over 100 chemical and energy companies in the region it was established in 1999 to support the chemical industry In more recent years it has been accepting membership approaches from an increasing number of sustainable energy companies and it remains committed to supporting business in the region through its

rsaquo

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 5: Heartland #1

Project Part-Financedby the European Union

European Regional Development Fund

Project Part-Financedby the European Union

European Regional Development Fund

Investing in your futureInvesting in your future

The Enterprise Village

e-factorrsquos newly developed Enterprise Village in the heart of Grimsby oers state-of-the-art facilities for both oce based and industrial units Our incubation facilities provide new business starts an opportunity to set up in a purpose built professional environment designed to support and grow your business through the early stages of its development With our onsite business support team monthly easy in easy out rental large conference and meeting rooms and 247 monitored security the Enterprise Village is the ideal place to start your business

The Enterprise VillageA great place to start and grow your business

Full business support

Our incubation tenants can draw on the experience and support of our nationally accredited advisors Whether it is to discuss tax issues marketing bookkeeping or employment law for example e-factor advisors will help you succeed We run business advice sessions seminars and workshops all aimed at the small business

Enterpise Village key features

bull Newly developed industiral units and business oces availablebull On site business supportbull Easy in easy out rental termsbull No deposit move in quicklybull Meeting and conference rooms bull Broadband Internetbull Managed receptionbull Leading edge 247 securitybull Conference and training facilitiesbull On site catering and cafebull Extensive parking

KIN

G

ED

WA

RD

PRIN

CE

LOWER SPRING ST

ALB

ER

T

STR

EET

CRESSEY ST

HO

ME

BA

SE

CU

RR

YS

Hig

h Po

int

Ret

ail P

ark EN

TER

PRIS

E

VILL

AGE

G

ARD

EN

S

CLEETHORPES ROAD A180

A16

VIC

TOR

IA S

TREE

T N

WESTGATE

A180

A180

To nd out more phone free on 0800 952 0181 email infoe-factorcouk or visit us at wwwe-factorcouk

The regeneration magazine for North East Lincolnshire

07introduction

From thriving fishing port to the countryrsquos leading food-processing base north East Lincolnshire has diversified and is welcoming a new set of businesses to its shores Charlotte Goodworth reports

ABOVE King John of England bestowed a charter upon Grimsby in 1201 empowering the citizens with certain rights RIGHT A 1929 postcard of Grimsbyrsquos thriving docks

rsaquo

The straight-talking people of North East Lincolnshire are hardworking forward thinking and immensely proud of their area And they have a great deal to be proud of This vibrant north east corner of Lincolnshire boasts Europersquos Food Town ndash Grimsby the UKrsquos busiest container port and a popular seaside destination It is surrounded by stunning countryside is centrally located north to south within the UK easily accessible from mainland Europe and offers a cost-effective well-connected business location

The name Grimsby is thought to come from the Danes who settled here in the ninth century lsquoByrsquo meant lsquovillagersquo and lsquoGrimrsquo was supposedly the name of the fisherman who established the settlement

Located on the river Haven which flows into the Humber Grimsbyrsquos access to the North Sea enabled it to grow as a fishing village until it received its charter from King John in 1201 allowing the townspeople a set of rights

The 19th century saw another burst of growth as the port was improved and trade increased dramatically By the 1920s Grimsby was the largest and most prosperous fishing port in the world

Today North East Lincolnshire has a population of around 156000 and the combined port of Grimsby and Immingham is the countryrsquos largest by tonnage Its history and character are well known and a good draw for visitors particularly due to its status as an unplanned stopover for the Pilgrim Fathers on the Mayflower in 1608

Next port of callWhile fishing is no longer the

arearsquos main industry North East Lincolnshire has successfully diversified building on its skills and expertise expanding to become one of Europersquos biggest food manufacturing research storage and distribution bases

Benefiting from a prime deep-water location on the Humber Estuary Immingham provides daily access to the trade routes between the UK and Scandinavia the Baltic states and mainland Europe The portrsquos links extend to North and South America Africa Australia the Middle East and the Far East with 60 sailings weekly

With its strategic position and wealth of experience Grimsby is a natural hub for handling fish Eighty per cent of the UKrsquos seafood processors are located here as well as around 500 food-related companies which is how Grimsby earned its reputation as Europersquos Food Town

In November 2009 the town received a new accolade the European Union awarded Grimsby Traditional Smoked Fish ndash the regionrsquos delicacy ndash a Protected Geographical Indication (PGI) It is similar to the Appellation drsquoOrigine Controcircleacutee (AOC) in France which is an indication of quality not just for wines but for dairy products meat poultry and processed foods Richard Enderby chairman of Grimsby Traditional Fish Smokers Group explains the significance of the PGI award ldquoWe were the 39th town in Britain to receive a PGI and one of only four seafood producers

Eighty per cent of the UKrsquos seafood processors are located here as well as around 500 food-related companies which is how Grimsby earned its reputation as Europersquos Food Town

Project Part-Financedby the European Union

European Regional Development Fund

Project Part-Financedby the European Union

European Regional Development Fund

Investing in your futureInvesting in your future

The Enterprise Village

e-factorrsquos newly developed Enterprise Village in the heart of Grimsby oers state-of-the-art facilities for both oce based and industrial units Our incubation facilities provide new business starts an opportunity to set up in a purpose built professional environment designed to support and grow your business through the early stages of its development With our onsite business support team monthly easy in easy out rental large conference and meeting rooms and 247 monitored security the Enterprise Village is the ideal place to start your business

The Enterprise VillageA great place to start and grow your business

Full business support

Our incubation tenants can draw on the experience and support of our nationally accredited advisors Whether it is to discuss tax issues marketing bookkeeping or employment law for example e-factor advisors will help you succeed We run business advice sessions seminars and workshops all aimed at the small business

Enterpise Village key features

bull Newly developed industiral units and business oces availablebull On site business supportbull Easy in easy out rental termsbull No deposit move in quicklybull Meeting and conference rooms bull Broadband Internetbull Managed receptionbull Leading edge 247 securitybull Conference and training facilitiesbull On site catering and cafebull Extensive parking

KIN

G

ED

WA

RD

PRIN

CE

LOWER SPRING ST

ALB

ER

T

STR

EET

CRESSEY ST

HO

ME

BA

SE

CU

RR

YS

Hig

h Po

int

Ret

ail P

ark EN

TER

PRIS

E

VILL

AGE

G

ARD

EN

S

CLEETHORPES ROAD A180

A16

VIC

TOR

IA S

TREE

T N

WESTGATE

A180

A180

To nd out more phone free on 0800 952 0181 email infoe-factorcouk or visit us at wwwe-factorcouk

introduction08

The regeneration magazine for North East Lincolnshire

One of the reasons we got the PGI was to highlight the premium nature of our product We do traditional smoking in brick chimneys whereas the vast majority of smoking in this country is done in kilns which are electrically heated Ours is a natural slower process so itrsquos a very green process There is a lot of knowledge and expertise that keeps Grimsby as one of the premier fish processing places in Europe It is not by accident that despite the Cod Wars and the trawlers being tied up the processing side is still very vibrant and progressiverdquo

Grimsbyrsquos traditional smoked fish is world-renowned and is enjoying renewed popularity in an era when people are seeking sustainably produced food and have a greater awareness about quality It has many high-profile fans including Rick Stein who has made the producers one of his Food Heroes ldquoI visited Grimsby in 1998 and was amazed at the skill involved in traditional fish smoking It is worlds apart from

computer-controlled kiln drying If it were in France it would have an Appellation Controcircleacuteerdquo says Stein The PGI backs up his claim

Fish is certainly not just a remnant of Grimsbyrsquos past It is rather what links the arearsquos past to its future Adam Breeze an inward investment consultant who advises international companies on where to locate explains ldquoThe North East Lincolnshire story offers a clear lesson in how places can evolve and adapt to the needs of modern business The way that the area has transformed itself from its days as the worldrsquos largest fishing port into a thriving and diversified industrial location shows what can be achieved with the right vision supported by the will of local peoplerdquo

The opening of the pound15 million Grimsby Fish Market in 1996 one of the most advanced facilities of its type in the UK was a clear indication of Grimsbyrsquos commitment to remaining at the centre of the seafood industry

Recently the Department for Business Innovation and Skills awarded its Cluster Mark to the Humber Seafood Processing Cluster of Businesses highlighting their contribution to the industry and the nationrsquos economy

With a 90000-strong workforce within 15 minutes access to the skills demanded of the food industry state-of-the-art research

and development facilities and the largest cold storage facilities in Europe North East Lincolnshire offers excellent opportunities for food-related companies The area now employs 27000 people in the food industry and is home to some of the sectorrsquos biggest players such as Youngrsquos Seafood Limited and Kerry Foods Local start-up businesses are able to access global market leaders in a way that would not be possible in a large city

It is international trading links set up over the centuries that are proving vital to the future of North East Lincolnshirersquos industries

Breeze comments ldquoFor centuries traders have come from around the world to do business here and that global connection continues today as people from Europe America and Asia can be found working on the technologies and industries of the future from offshore wind to aquaculture research Major international names work side-by-side with locally grown companies to create a thriving and well integrated supply chain These are exciting times for Grimsby with its emerging role in renewable energy offering yet more possibilities for companies to come and thrive hererdquo

Indeed North East Lincolnshire is taking the lead in investing and growing its assets to become capital of the offshore wind industry in the UK with two of the sectorrsquos

ldquoMajor international names work side-by-side with locally grown companies to create a thriving and well integrated supply chain These are exciting times for Grimsby with its emerging role in renewable energy offering yet more possibilities for companies to come and thrive hererdquo

ldquothey cure their fish in the traditional way and smoke

them in old kilns which smell gorgeous and irsquom sure this

helps the flavour they use only large haddocks and the result is a perfect balance of smoke

and sweet fishrdquo

MiTCh TonKs award-winning seafood

restaurateur and fishmonger

rsaquo

ABOVE Industry in close proximity to beautiful countryside particularly in the Lincolnshire WoldsOPPOSITE The North East Lincolnshire ndash South Humber Gateway

The regeneration magazine for North East Lincolnshire

09

introduction

the regeneration magazine for north East Lincolnshire

10

largest players Centrica and Siemens basing their operations and maintenance teams in Grimsby There is also an exciting potential to attract off-site manufacturing companies to the area

The chemical industry is another which has a significant base in the area North East Lincolnshire is home to Britainrsquos biggest concentration of chemical companies and is one of the fastest growing bases for the industry employing more than 6000 people throughout the region

There is also a growing digital media industry with state-of-the-art production facilities at Immage Studios which is also home to Propeller TV and Seven the local television station

The retail leisure and tourism offer of North East Lincolnshire is currently on the increase The seaside town of Cleethorpes boasts sophisticated bars and restaurants while the plans for Grimsby town centre will significantly improve its existing shops restaurants and public areas

The area is steeped in history and the Fishing Heritage Centre is a popular venue for visitors who are keen to learn more about this enduring cultural influence on daily life in the area

Another special feature is St Jamesrsquo Church in the centre of Grimsby which was recently given the status of Grimsby Minster

There is clearly so much going for this region including some of

ldquoso many locations offer a similar and bland proposition to potential inward investors but north East Lincolnshire really stands out as a place with a strong personalityrdquo

ABOVE Chef writer and broadcaster Rick Stein brought Grimsbyrsquos traditional smoked fish to the national audience with his acclaimed book and television series Food Heroes TOP LEFT Seaside town Cleethorpes has a great beach plus sophisticated bars and restaurants RIGHT Grimsby Fish Market

the lowest housing and business operating costs in the UK Adam Breeze is convinced by what a good prospect North East Lincolnshire already represents ldquoSo many locations offer a similar and bland proposition to potential inward investors but North East Lincolnshire really stands out as a place with a strong personality a proven track record and most importantly in these austere times a place where the numbers really stack up without having to compromise on qualityrdquo

He concludes ldquoAnd how unusual to find such an industrial powerhouse nestled in a corner of the beautiful Lincolnshire countryside with its own stunning coastline and beachesrdquo

Wykeland has successfully completed a number of prestigious office and commercial developments across the Humber region with Europarc Grimsbyrsquos Premier Business Park one of our flagship developments

We have recently launched further design and build opportunities at Europarc Be part of one of Lincolnshirersquos highest profile business locations and create your own individual work environment

For more information please contact Wykeland on 01482 320968enquirieswykelandcouk

wwweuroparccom

Attractive environmentquality bespoke specificationcreate your own space

A development by the Wykeland Group

lt Grimsby

Tom Lamb0113 2972423

Duncan Willey 01472 267513

The regeneration magazine for North East Lincolnshire

Praise was heaped upon the Lincolnshire Wolds by the BBCrsquos Hidden Britain presenter Julia Bradbury who said ldquoThese fairy glens are like lost worlds in miniaturerdquo Bradbury was describing the hidden chalk springs in the programme broadcast in August 2010 in which she added ldquoThe Lincolnshire Wolds arenrsquot well known but this gentle undulating landscape is just as picturesque as its more famous southern neighboursrdquo

For the people of the area the Wolds are just one of the major advantages of living in North East Lincolnshire Others include award-winning beaches closeness to other main UK cities ndash Hull is 30 minutes away while Lincoln is a 45 minute journey by car ndash links to northern Europe vibrant town centres continental markets good value

property social and cultural attractions retail and food offer and several top schools

Cleethorpes beach with its four and a half miles of sand won the Blue Flag Award 2011 and is one of the arearsquos biggest assets From the Wolds you can take in the entire western aspect ndash from the Humber stretching right down to the Wash

What the area has to offer has not escaped the tourists eight million day visitors come to the region every year and the local visitor economy was worth pound445 million in 2009 with pound200 million spent on recreation and food and drink Visits from family and friends account for 213000 every year The importance of tourism to the region cannot be underestimated Sue Wells head of culture leisure and sport at North East Lincolnshire Council comments that the industry employs directly just over 4000 people

While tourists appreciate some of the positive

North East Lincolnshire is packed with hidden gems if you know where to look the area has great beaches a retail offer that is rapidly improving and beautiful countryside Therersquos even a light railway ndash and the worldrsquos tiniest pub Estates Gazette markets editor Noella Pio Kivlehan explores

Rich mix

12 quaLiTy of LifE

The regeneration magazine for North East Lincolnshire

13

MAIN IMAGE Big skies and wide open spaces of the Lincolnshire WoldsFAR LEFT Fireworks in CleethorpesLEFT Leisure pursuits ndash a kite surfer at CleethorpesBELOW Hich octane fun at Pleasure Island Cleethorpes

points about the area existing residents in Grimsby and Cleethorpes have found that its image is not as modern or as appealing to potential residents or new businesspeople

Local businessman Malcolm Gourlay is a director of Ever Furniture which has a retail business in Cleethorpes workshops in Grimsby and has been trading since 2006 While Gourlay describes Grimsby as a fantastic place he believes it has an image problem ldquoIt looks like a run down fishing port at the moment which is in need of redevelopment It used to be the hub of Europe when it came to fishing But now there are areas which are almost abandonedrdquo

Wells agrees saying ldquoIn terms of promoting the region we are also trying to change the perception of the area For instance some people who havenrsquot visited Cleethorpes may still have the image of it being a postcard resort but it is very much a 21st

ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new image Development frameworks are currently being devised to bring details to the masterplan for the areardquo

century resort as well as retaining its authentic 19th century characterrdquo

Major changes have already begun and more are on their way Dave Ranshaw Grimsby Town Centre Forum manager says that during the past five years Grimsby town centre has undergone a dramatic transformation with the pedestrianisation of the main retail thoroughfare Victoria Street underwent an extensive facelift with new paving bespoke lamp-posts and a fountain

Ranshaw says the work has been well received both by visitors to the town centre and the local businesses He adds ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new imagerdquo

As for transport Ranshaw says ldquoThe town centre is well served by rail bus and car with Grimsby Town station literally a few short steps away and a rsaquo

quality of life14

The regeneration magazine for North East Lincolnshire

Since 1989 the famous Cleethorpes Coast Light Railway has been one of the arearsquos main visitor attractions With an average of 150000 visitors a year ndash and growing ndash it operates along two miles of track overlooking the Humber estuary

Run by North East Lincolnshire councillor Chris Shaw the railway is the last of its kind on the east coast ldquoCleethorpes is a fantastic area itrsquos the place where people can come and relax North East Lincolnshire is an area for the food industry and Cleethorpes is the place for touristsrdquo Shaw says he has clientele 52 weeks a year from around Lincolnshire yorkshire and beyond

The story of the current railway began when the old Cleethorpes council closed the original railway which it had built in 1948 as it wasnrsquot doing very well ldquoWhen the railway became available i decided it was too good an opportunity to miss out onrdquo says Shaw who was working for a steam company in Wales at the time and knew the area as his father had come from Cleethorpes ldquoWe have been running the railway which runs from Kingsway station beside the leisure centre along Cleethorpes foreshore and lakeside to North Sea Lane station at the mouth of Buck Beck for over 21 years and we are still developing it todayrdquo he says

Shaw had to totally rebuild the 15-inch gauge steam railway ldquoWhen we came here there was no electricity no gas no water but we changed that Now we have permission to go for another mile to take her right down to the edge of the small village of Tetney itrsquos a lot of money but wersquore looking at itrdquo

as well as the railway Shaw runs ndash what is claimed to be ndash the smallest pub in the world the Signal Box inn which he opened in 2006 in a converted Stanton Sidings cabin ldquoit measures eight by eight feet and we are able to fit in six peoplerdquo says Shaw proudly of the tiny pub that manages to stock a wide selection of beer wines and spirits other parts of the business include a bistro called Cafe Culture the Brief Encounters Tearoom and the Station Masterrsquos Gift Shop

ldquoWhen we came here the resort was just coming out of the last recession but we saw then that there were enough people wanting to develop businesses There are now new cafes different attractions and new hotels We have seen the amount of business increase by at least 20 over the last 10 years

ldquoWe still have the old seaside image in parts but where my business is we have big open areas and new retail development People like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tatty ldquo

To any business people considering opening in the area Shaw believes that in coming to Cleethorpes ldquoyou will always get support from other businesses as well as from the local council which is very forward thinkingrdquo

He adds ldquoif you look at the Grimsby and Cleethorpes area as a whole i think that potential business people would be surprised at the depth of engineering we have and the quality of the local workforce who are very highly skilledrdquo

bus station located at the eastern end of Freshney Place Shopping Centre There is ample car parking both within and around the town centrerdquo

Ranshaw says plans for the town centre will see further developments at the Riverhead Square Cartergate St James Square and the Grimsby Town station entrance ldquoDevelopment frameworks are currently being devised to bring details to the masterplan for the area and work is scheduled to deliver these improvements over the next five yearsrdquo

Along with all the regeneration developments the region is fast becoming synonymous with top-class education The area now has five academies ndash Tollbar Healing Havelock and Oasis Wintringham in Grimsby and Oasis Academy in Immingham Havelock which was established in 2007 is sponsored by the founder of the Carphone Warehouse empire David Ross

Ross who was born in Grimsby says he became

involved with Havelock because he ldquowanted to broaden the horizons and aspirations for the children by providing them with much more than just their day to day school workrdquo He adds ldquoWhat we have managed to achieve is to create a new dialogue between the school and the communityrdquo

Ross says the success of Havelock is measured by the percentage of students who have been applying to get in to the academy ldquoIt has been significantly over subscribedrdquo he says In the 201011 academic year the Academy had approximately 900 students equal numbers of boys and girls Attendance has also improved from 898 to 948 in the first two years since it has opened

Havelock and Tollbar were granted IB World School status authorising them to teach the International Baccalaureate Diploma Programme Considered prestigious the IB Diploma Programme along with the new IB Career-related Certificate will be offered to Form 4 (Year 10) students when they enter the sixth form in September 2011 ldquoThe IB has added an international element to the schoolrdquo says Ross who adds that while the IB is important ldquothe overall changes in the philosophy of the academy are also importantrdquo

And there is no understating the importance of changes in the physical environment in and around Grimsby and Cleethorpes As Wells concludes ldquoThis is an area where people need to come and see what is on offer then they will see just what potential there is for business and a great lifestylerdquo

CASE STUDY CleeTHOrPeS COaST ligHT railway

ldquoPeople like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tattyrdquo

the lawyers for business

bull Experience and business knowledge to provide tailored solutionsbull Local and national client base from micro business to blue chipbull City law firm expertise without the city cost

North East Lincolnshire is home to the arearsquos largest law firm Wilkin Chapman Grange We are proud to be supporting regeneration projects in the area and have been instructed on various projects by NELC and are advising Shoreline on the Freshney Green Development We are also advising the Enrolled Freeman on the regeneration of Freeman Street and are advisers to E factor supporting enterprise in the region

LEADING IN LAW IN LINCOLNSHIRE

wwwwilkinchapmancouk

If you would like to discuss further about how we can help you please contact us on

Tel 01472 262626New Oxford House Town Hall Square Grimsby DN31 1HE

The regeneration magazine for North East Lincolnshire

16

ldquoGrimsby is one of the best operating bases we have at the moment It is a benchmark for what we do elsewhere in the UKrdquoJamie Rowlands siemens

ldquoI feel very confident that our area will continue to grow and play its full part as one of Europersquos most competitive regions to move produce and distribute chemicalsrdquodR Glyn HuGHes Humber Chemical Focus

Grimsby is the closest major port to north sea offshore wind opportunities

1400 advanced engineering companies in yorkshire and Humber employing 170000 people 500 other firms involved in environmental technology

immingham was the initial departure point in July 1608 for the Pilgrim Fathers who fled to the netherlands and then on to america

Greater Grimsby has the uKrsquos longest-running local TV channel ndash seven

25 of the uKrsquos rail freight traffic

more than 30 different destinations from Humberside airport including a daily service to amsterdam europersquos fifth busiest airport

200 miles from london edinburgh and Rotterdam central to the uK and mainland europe

Cleethorpes was voted as one of the top 10 happiest places to live in the uK ndash according to a survey of uK towns

House prices 35 lower than the national average for a detached house

wH

aT o

uR

Bu

sin

es

se

s s

ayin

du

sTR

yd

id y

ou

Kn

ow

hellip

TRa

ns

Po

RT

livi

nG

an

d

wo

RK

inG

loC

aTio

n

Test

amen

t to

the

past

pre

sent

and

futu

re s

ucce

sses

of N

orth

Eas

t Li

ncol

nshi

re w

e hi

ghlig

ht th

e ke

y as

sets

top

fact

s an

d fig

ures

whi

ch

dem

onst

rate

how

the

area

has

bui

lt its

app

eal a

s a

prim

e lo

catio

n fo

r fu

rthe

r inv

estm

ent

and

its fo

cus

on c

reat

ing

an e

nviro

nmen

t whe

re n

ew

and

exis

ting

indu

strie

s an

d bu

sine

sses

wan

t to

loca

te e

xpan

d an

d gr

ow

ThE

facT

s 50 years of process industries in the Humber area 15000 people employed in 120 companies

The regeneration magazine for North East Lincolnshire

17

ldquoWe have got some really good people here I am looking forward to working towards our vision of becoming the safest most profitable European energy complexrdquomiKe wiRKowsKi general manager ConocoPhillips Humber Refinery

ldquoOur Grimsby workforce is energised and involved and understands the changes required by the business to evolve with increased levels of engagement and satisfactionrdquoTom van laaR head of global technical operations novartis

25 lower property costs and land values than competitor locations with lowest average wage costs lowest industrial rents lowest office costs

The 309 ft tall dock Tower was modelled on Palazzo Pubblico in siena italy

Grimsby Traditional smoked Fish has a Protected Geographical Indication (PGI) one of only 43 such products in the uK

70 of the uKrsquos seafood is processed in Grimsby

The Port of Grimsby and immingham is the uKrsquos largest port by tonnage

consumers within a four hour drive

local people within a 15-minute catchment or a workforce of 350000 within a 45-minute drive

Three-quarters of local primary schools outperformed the national average half the arearsquos schools and colleges outperformed the uK average at a-level

40 million 90000

passenger journeys each year from the heliport to and from 57 oil rigs in the southern north sea sector

30000 to 40000

500 food-related businesses

Fast links to strategic road networks

easy access to miles of unspoilt coastline and areas of outstanding natural beauty

The Centre for Assessment of Technical Competence ndash Humber (CATCH) is a unique training centre for process industries

C

M

Y

CM

MY

CY

CMY

K

Heartland Magazine 1pdf 1 12102011 160030

The regeneration magazine for North East Lincolnshire

Food for thought

investmentand business

as the long-standing centre of the uKrsquos fish industry north east Lincolnshire is synonymous with food but thanks to the ongoing diversification of the regionrsquos business community commercial activity is by no means restricted to the docks Alex Aspinall reports

ABOVE The Humber Estuary region has traditionally produced fossil fuels energy production is moving to wind power and other renewablesABOVE RIGHT Europersquos Food Town ndash bidding starts early at Grimsbyrsquos fish market

19

The technology-savvy world of new media is about as far removed from the regionrsquos traditional business base as you can get Yet there exists a burgeoning collection of creative companies and individuals making their home in the scenic setting of North East Lincolnshire

Notable among their number was Helen Philpot the former BBC Look North presenter Philpot was managing director of Immage Studios and Seven - the latter a community interest company

is the UKrsquos longest running local TV channel Despite the regionrsquos association with more traditional businesses Philpot believes it is the perfect base from which to operate a successful digital company

Much of this conviction comes from the digital infrastructure the region has boasted since the late 1990s The area was one of the first in the country to install the superior cable-based communication infrastructure that many towns are still investing money in to try and install today And this offers many kinds of 21st century businesses

rsaquo

investmentand business

20

The regeneration magazine for North East Lincolnshire

ABOVE Immage Studios is the state-of-the-art independent trading division of East Coast Media Grimsby Institutersquos media school

The regeneration magazine for North East Lincolnshire

21

concentration on networking innovation skills and training

Chief executive officer at HCF Glyn Hughes sees the arearsquos association with renewable energy as a natural progression ldquoThe Yorkshire and Humber area have both been closely linked with the original fossil fuels supply Traditionally it has always been a region of energy production and this provides an anchor point

ldquoAnd looking at the future now we have the river and the sea and quite a lot of wind off-shore The Humber is at the centre of a major agricultural area too so it is no surprise that we are heavily involved with things like biofuels and other natural projectsrdquo adds Hughes

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

Hughesrsquo optimism is not just based on anticipated future trends The first wave of energy investment is already powering a new era of success in the region Vireol is pumping just over pound200 million into its new bioethanol plant It is anticipated that the plant will produce around 165000 tonnes of ethanol each year and will be up and running by 2013

These new industries are bringing fresh business strength to North East Lincolnshire and are to be responsible for boosting the regionrsquos profile on the national stage

Any area boasting burgeoning renewable and digital business bases are likely to be able to look to the future with a certain degree of optimism

But perhaps the most positive aspect of this story is that the region is not pinning its hopes exclusively on these growing sectors Unlike many areas around the country and particularly those north of the capital North East Lincolnshirersquos traditional businesses are also booming The new sectors are arriving not as saviours but as welcome complements to the thriving businesses that are already operating in the area

In fact despite the challenging economic times they are operating within the businesses drawn from what would be described as the regionrsquos more traditional sectors are enjoying a period of noteworthy success themselves And this was neatly highlighted back in spring 2010 when Grimsbyrsquos seafood sector beat off strong competition from aerospace biomedical and health and life science clusters to scoop the Cluster Mark award for Best Overall Cluster

The accolade highlighted the importance of the regionrsquos seafood sector not just locally but also nationally and internationally Employing around 6000 and supporting a growing number of associated industries this cluster is the fuel that fires the nationrsquos seafood consumption It processes 70 of the UKrsquos frozen seafood and 80 of its chilled seafood

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

the foundations for successPhilpot says ldquoDigital capacity

has been slightly overlooked as an inward investment opportunity And I think sometimes when you fence off digital with creative you ignore the opportunities digital brings to other sectors I am a firm believer that digital permeates all sectors

ldquoIf you are a global business and you are looking to relocate to an area with good connections in terms of ports and logistics but you also need to communicate with your clients and customers where better than to come here where you can communicate in real time via video conferencing because of the infrastructure that is already in the ground Itrsquos not possible to do this in all areasrdquo

The regionrsquos digital credentials which are still to be fully exploited will facilitate the further clustering of companies working in the sector But by their nature digital companies do not work in isolation They are a welcome complement to any business district as they offer the vast majority of companies the opportunity to benefit in some way from their knowledge of modern working practices

Energy is another industry not as closely associated with this region as food and logistics North East Lincolnshire is now at the forefront of Britainrsquos commitment to increasing use of sustainable energy Hundreds of millions of pounds are set to flood in as more and more energy firms look to establish and shore up their operations in the region

Humber Chemical Focus (HCF) is the member-led organisation which represents over 100 chemical and energy companies in the region it was established in 1999 to support the chemical industry In more recent years it has been accepting membership approaches from an increasing number of sustainable energy companies and it remains committed to supporting business in the region through its

rsaquo

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 6: Heartland #1

The regeneration magazine for North East Lincolnshire

07introduction

From thriving fishing port to the countryrsquos leading food-processing base north East Lincolnshire has diversified and is welcoming a new set of businesses to its shores Charlotte Goodworth reports

ABOVE King John of England bestowed a charter upon Grimsby in 1201 empowering the citizens with certain rights RIGHT A 1929 postcard of Grimsbyrsquos thriving docks

rsaquo

The straight-talking people of North East Lincolnshire are hardworking forward thinking and immensely proud of their area And they have a great deal to be proud of This vibrant north east corner of Lincolnshire boasts Europersquos Food Town ndash Grimsby the UKrsquos busiest container port and a popular seaside destination It is surrounded by stunning countryside is centrally located north to south within the UK easily accessible from mainland Europe and offers a cost-effective well-connected business location

The name Grimsby is thought to come from the Danes who settled here in the ninth century lsquoByrsquo meant lsquovillagersquo and lsquoGrimrsquo was supposedly the name of the fisherman who established the settlement

Located on the river Haven which flows into the Humber Grimsbyrsquos access to the North Sea enabled it to grow as a fishing village until it received its charter from King John in 1201 allowing the townspeople a set of rights

The 19th century saw another burst of growth as the port was improved and trade increased dramatically By the 1920s Grimsby was the largest and most prosperous fishing port in the world

Today North East Lincolnshire has a population of around 156000 and the combined port of Grimsby and Immingham is the countryrsquos largest by tonnage Its history and character are well known and a good draw for visitors particularly due to its status as an unplanned stopover for the Pilgrim Fathers on the Mayflower in 1608

Next port of callWhile fishing is no longer the

arearsquos main industry North East Lincolnshire has successfully diversified building on its skills and expertise expanding to become one of Europersquos biggest food manufacturing research storage and distribution bases

Benefiting from a prime deep-water location on the Humber Estuary Immingham provides daily access to the trade routes between the UK and Scandinavia the Baltic states and mainland Europe The portrsquos links extend to North and South America Africa Australia the Middle East and the Far East with 60 sailings weekly

With its strategic position and wealth of experience Grimsby is a natural hub for handling fish Eighty per cent of the UKrsquos seafood processors are located here as well as around 500 food-related companies which is how Grimsby earned its reputation as Europersquos Food Town

In November 2009 the town received a new accolade the European Union awarded Grimsby Traditional Smoked Fish ndash the regionrsquos delicacy ndash a Protected Geographical Indication (PGI) It is similar to the Appellation drsquoOrigine Controcircleacutee (AOC) in France which is an indication of quality not just for wines but for dairy products meat poultry and processed foods Richard Enderby chairman of Grimsby Traditional Fish Smokers Group explains the significance of the PGI award ldquoWe were the 39th town in Britain to receive a PGI and one of only four seafood producers

Eighty per cent of the UKrsquos seafood processors are located here as well as around 500 food-related companies which is how Grimsby earned its reputation as Europersquos Food Town

Project Part-Financedby the European Union

European Regional Development Fund

Project Part-Financedby the European Union

European Regional Development Fund

Investing in your futureInvesting in your future

The Enterprise Village

e-factorrsquos newly developed Enterprise Village in the heart of Grimsby oers state-of-the-art facilities for both oce based and industrial units Our incubation facilities provide new business starts an opportunity to set up in a purpose built professional environment designed to support and grow your business through the early stages of its development With our onsite business support team monthly easy in easy out rental large conference and meeting rooms and 247 monitored security the Enterprise Village is the ideal place to start your business

The Enterprise VillageA great place to start and grow your business

Full business support

Our incubation tenants can draw on the experience and support of our nationally accredited advisors Whether it is to discuss tax issues marketing bookkeeping or employment law for example e-factor advisors will help you succeed We run business advice sessions seminars and workshops all aimed at the small business

Enterpise Village key features

bull Newly developed industiral units and business oces availablebull On site business supportbull Easy in easy out rental termsbull No deposit move in quicklybull Meeting and conference rooms bull Broadband Internetbull Managed receptionbull Leading edge 247 securitybull Conference and training facilitiesbull On site catering and cafebull Extensive parking

KIN

G

ED

WA

RD

PRIN

CE

LOWER SPRING ST

ALB

ER

T

STR

EET

CRESSEY ST

HO

ME

BA

SE

CU

RR

YS

Hig

h Po

int

Ret

ail P

ark EN

TER

PRIS

E

VILL

AGE

G

ARD

EN

S

CLEETHORPES ROAD A180

A16

VIC

TOR

IA S

TREE

T N

WESTGATE

A180

A180

To nd out more phone free on 0800 952 0181 email infoe-factorcouk or visit us at wwwe-factorcouk

introduction08

The regeneration magazine for North East Lincolnshire

One of the reasons we got the PGI was to highlight the premium nature of our product We do traditional smoking in brick chimneys whereas the vast majority of smoking in this country is done in kilns which are electrically heated Ours is a natural slower process so itrsquos a very green process There is a lot of knowledge and expertise that keeps Grimsby as one of the premier fish processing places in Europe It is not by accident that despite the Cod Wars and the trawlers being tied up the processing side is still very vibrant and progressiverdquo

Grimsbyrsquos traditional smoked fish is world-renowned and is enjoying renewed popularity in an era when people are seeking sustainably produced food and have a greater awareness about quality It has many high-profile fans including Rick Stein who has made the producers one of his Food Heroes ldquoI visited Grimsby in 1998 and was amazed at the skill involved in traditional fish smoking It is worlds apart from

computer-controlled kiln drying If it were in France it would have an Appellation Controcircleacuteerdquo says Stein The PGI backs up his claim

Fish is certainly not just a remnant of Grimsbyrsquos past It is rather what links the arearsquos past to its future Adam Breeze an inward investment consultant who advises international companies on where to locate explains ldquoThe North East Lincolnshire story offers a clear lesson in how places can evolve and adapt to the needs of modern business The way that the area has transformed itself from its days as the worldrsquos largest fishing port into a thriving and diversified industrial location shows what can be achieved with the right vision supported by the will of local peoplerdquo

The opening of the pound15 million Grimsby Fish Market in 1996 one of the most advanced facilities of its type in the UK was a clear indication of Grimsbyrsquos commitment to remaining at the centre of the seafood industry

Recently the Department for Business Innovation and Skills awarded its Cluster Mark to the Humber Seafood Processing Cluster of Businesses highlighting their contribution to the industry and the nationrsquos economy

With a 90000-strong workforce within 15 minutes access to the skills demanded of the food industry state-of-the-art research

and development facilities and the largest cold storage facilities in Europe North East Lincolnshire offers excellent opportunities for food-related companies The area now employs 27000 people in the food industry and is home to some of the sectorrsquos biggest players such as Youngrsquos Seafood Limited and Kerry Foods Local start-up businesses are able to access global market leaders in a way that would not be possible in a large city

It is international trading links set up over the centuries that are proving vital to the future of North East Lincolnshirersquos industries

Breeze comments ldquoFor centuries traders have come from around the world to do business here and that global connection continues today as people from Europe America and Asia can be found working on the technologies and industries of the future from offshore wind to aquaculture research Major international names work side-by-side with locally grown companies to create a thriving and well integrated supply chain These are exciting times for Grimsby with its emerging role in renewable energy offering yet more possibilities for companies to come and thrive hererdquo

Indeed North East Lincolnshire is taking the lead in investing and growing its assets to become capital of the offshore wind industry in the UK with two of the sectorrsquos

ldquoMajor international names work side-by-side with locally grown companies to create a thriving and well integrated supply chain These are exciting times for Grimsby with its emerging role in renewable energy offering yet more possibilities for companies to come and thrive hererdquo

ldquothey cure their fish in the traditional way and smoke

them in old kilns which smell gorgeous and irsquom sure this

helps the flavour they use only large haddocks and the result is a perfect balance of smoke

and sweet fishrdquo

MiTCh TonKs award-winning seafood

restaurateur and fishmonger

rsaquo

ABOVE Industry in close proximity to beautiful countryside particularly in the Lincolnshire WoldsOPPOSITE The North East Lincolnshire ndash South Humber Gateway

The regeneration magazine for North East Lincolnshire

09

introduction

the regeneration magazine for north East Lincolnshire

10

largest players Centrica and Siemens basing their operations and maintenance teams in Grimsby There is also an exciting potential to attract off-site manufacturing companies to the area

The chemical industry is another which has a significant base in the area North East Lincolnshire is home to Britainrsquos biggest concentration of chemical companies and is one of the fastest growing bases for the industry employing more than 6000 people throughout the region

There is also a growing digital media industry with state-of-the-art production facilities at Immage Studios which is also home to Propeller TV and Seven the local television station

The retail leisure and tourism offer of North East Lincolnshire is currently on the increase The seaside town of Cleethorpes boasts sophisticated bars and restaurants while the plans for Grimsby town centre will significantly improve its existing shops restaurants and public areas

The area is steeped in history and the Fishing Heritage Centre is a popular venue for visitors who are keen to learn more about this enduring cultural influence on daily life in the area

Another special feature is St Jamesrsquo Church in the centre of Grimsby which was recently given the status of Grimsby Minster

There is clearly so much going for this region including some of

ldquoso many locations offer a similar and bland proposition to potential inward investors but north East Lincolnshire really stands out as a place with a strong personalityrdquo

ABOVE Chef writer and broadcaster Rick Stein brought Grimsbyrsquos traditional smoked fish to the national audience with his acclaimed book and television series Food Heroes TOP LEFT Seaside town Cleethorpes has a great beach plus sophisticated bars and restaurants RIGHT Grimsby Fish Market

the lowest housing and business operating costs in the UK Adam Breeze is convinced by what a good prospect North East Lincolnshire already represents ldquoSo many locations offer a similar and bland proposition to potential inward investors but North East Lincolnshire really stands out as a place with a strong personality a proven track record and most importantly in these austere times a place where the numbers really stack up without having to compromise on qualityrdquo

He concludes ldquoAnd how unusual to find such an industrial powerhouse nestled in a corner of the beautiful Lincolnshire countryside with its own stunning coastline and beachesrdquo

Wykeland has successfully completed a number of prestigious office and commercial developments across the Humber region with Europarc Grimsbyrsquos Premier Business Park one of our flagship developments

We have recently launched further design and build opportunities at Europarc Be part of one of Lincolnshirersquos highest profile business locations and create your own individual work environment

For more information please contact Wykeland on 01482 320968enquirieswykelandcouk

wwweuroparccom

Attractive environmentquality bespoke specificationcreate your own space

A development by the Wykeland Group

lt Grimsby

Tom Lamb0113 2972423

Duncan Willey 01472 267513

The regeneration magazine for North East Lincolnshire

Praise was heaped upon the Lincolnshire Wolds by the BBCrsquos Hidden Britain presenter Julia Bradbury who said ldquoThese fairy glens are like lost worlds in miniaturerdquo Bradbury was describing the hidden chalk springs in the programme broadcast in August 2010 in which she added ldquoThe Lincolnshire Wolds arenrsquot well known but this gentle undulating landscape is just as picturesque as its more famous southern neighboursrdquo

For the people of the area the Wolds are just one of the major advantages of living in North East Lincolnshire Others include award-winning beaches closeness to other main UK cities ndash Hull is 30 minutes away while Lincoln is a 45 minute journey by car ndash links to northern Europe vibrant town centres continental markets good value

property social and cultural attractions retail and food offer and several top schools

Cleethorpes beach with its four and a half miles of sand won the Blue Flag Award 2011 and is one of the arearsquos biggest assets From the Wolds you can take in the entire western aspect ndash from the Humber stretching right down to the Wash

What the area has to offer has not escaped the tourists eight million day visitors come to the region every year and the local visitor economy was worth pound445 million in 2009 with pound200 million spent on recreation and food and drink Visits from family and friends account for 213000 every year The importance of tourism to the region cannot be underestimated Sue Wells head of culture leisure and sport at North East Lincolnshire Council comments that the industry employs directly just over 4000 people

While tourists appreciate some of the positive

North East Lincolnshire is packed with hidden gems if you know where to look the area has great beaches a retail offer that is rapidly improving and beautiful countryside Therersquos even a light railway ndash and the worldrsquos tiniest pub Estates Gazette markets editor Noella Pio Kivlehan explores

Rich mix

12 quaLiTy of LifE

The regeneration magazine for North East Lincolnshire

13

MAIN IMAGE Big skies and wide open spaces of the Lincolnshire WoldsFAR LEFT Fireworks in CleethorpesLEFT Leisure pursuits ndash a kite surfer at CleethorpesBELOW Hich octane fun at Pleasure Island Cleethorpes

points about the area existing residents in Grimsby and Cleethorpes have found that its image is not as modern or as appealing to potential residents or new businesspeople

Local businessman Malcolm Gourlay is a director of Ever Furniture which has a retail business in Cleethorpes workshops in Grimsby and has been trading since 2006 While Gourlay describes Grimsby as a fantastic place he believes it has an image problem ldquoIt looks like a run down fishing port at the moment which is in need of redevelopment It used to be the hub of Europe when it came to fishing But now there are areas which are almost abandonedrdquo

Wells agrees saying ldquoIn terms of promoting the region we are also trying to change the perception of the area For instance some people who havenrsquot visited Cleethorpes may still have the image of it being a postcard resort but it is very much a 21st

ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new image Development frameworks are currently being devised to bring details to the masterplan for the areardquo

century resort as well as retaining its authentic 19th century characterrdquo

Major changes have already begun and more are on their way Dave Ranshaw Grimsby Town Centre Forum manager says that during the past five years Grimsby town centre has undergone a dramatic transformation with the pedestrianisation of the main retail thoroughfare Victoria Street underwent an extensive facelift with new paving bespoke lamp-posts and a fountain

Ranshaw says the work has been well received both by visitors to the town centre and the local businesses He adds ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new imagerdquo

As for transport Ranshaw says ldquoThe town centre is well served by rail bus and car with Grimsby Town station literally a few short steps away and a rsaquo

quality of life14

The regeneration magazine for North East Lincolnshire

Since 1989 the famous Cleethorpes Coast Light Railway has been one of the arearsquos main visitor attractions With an average of 150000 visitors a year ndash and growing ndash it operates along two miles of track overlooking the Humber estuary

Run by North East Lincolnshire councillor Chris Shaw the railway is the last of its kind on the east coast ldquoCleethorpes is a fantastic area itrsquos the place where people can come and relax North East Lincolnshire is an area for the food industry and Cleethorpes is the place for touristsrdquo Shaw says he has clientele 52 weeks a year from around Lincolnshire yorkshire and beyond

The story of the current railway began when the old Cleethorpes council closed the original railway which it had built in 1948 as it wasnrsquot doing very well ldquoWhen the railway became available i decided it was too good an opportunity to miss out onrdquo says Shaw who was working for a steam company in Wales at the time and knew the area as his father had come from Cleethorpes ldquoWe have been running the railway which runs from Kingsway station beside the leisure centre along Cleethorpes foreshore and lakeside to North Sea Lane station at the mouth of Buck Beck for over 21 years and we are still developing it todayrdquo he says

Shaw had to totally rebuild the 15-inch gauge steam railway ldquoWhen we came here there was no electricity no gas no water but we changed that Now we have permission to go for another mile to take her right down to the edge of the small village of Tetney itrsquos a lot of money but wersquore looking at itrdquo

as well as the railway Shaw runs ndash what is claimed to be ndash the smallest pub in the world the Signal Box inn which he opened in 2006 in a converted Stanton Sidings cabin ldquoit measures eight by eight feet and we are able to fit in six peoplerdquo says Shaw proudly of the tiny pub that manages to stock a wide selection of beer wines and spirits other parts of the business include a bistro called Cafe Culture the Brief Encounters Tearoom and the Station Masterrsquos Gift Shop

ldquoWhen we came here the resort was just coming out of the last recession but we saw then that there were enough people wanting to develop businesses There are now new cafes different attractions and new hotels We have seen the amount of business increase by at least 20 over the last 10 years

ldquoWe still have the old seaside image in parts but where my business is we have big open areas and new retail development People like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tatty ldquo

To any business people considering opening in the area Shaw believes that in coming to Cleethorpes ldquoyou will always get support from other businesses as well as from the local council which is very forward thinkingrdquo

He adds ldquoif you look at the Grimsby and Cleethorpes area as a whole i think that potential business people would be surprised at the depth of engineering we have and the quality of the local workforce who are very highly skilledrdquo

bus station located at the eastern end of Freshney Place Shopping Centre There is ample car parking both within and around the town centrerdquo

Ranshaw says plans for the town centre will see further developments at the Riverhead Square Cartergate St James Square and the Grimsby Town station entrance ldquoDevelopment frameworks are currently being devised to bring details to the masterplan for the area and work is scheduled to deliver these improvements over the next five yearsrdquo

Along with all the regeneration developments the region is fast becoming synonymous with top-class education The area now has five academies ndash Tollbar Healing Havelock and Oasis Wintringham in Grimsby and Oasis Academy in Immingham Havelock which was established in 2007 is sponsored by the founder of the Carphone Warehouse empire David Ross

Ross who was born in Grimsby says he became

involved with Havelock because he ldquowanted to broaden the horizons and aspirations for the children by providing them with much more than just their day to day school workrdquo He adds ldquoWhat we have managed to achieve is to create a new dialogue between the school and the communityrdquo

Ross says the success of Havelock is measured by the percentage of students who have been applying to get in to the academy ldquoIt has been significantly over subscribedrdquo he says In the 201011 academic year the Academy had approximately 900 students equal numbers of boys and girls Attendance has also improved from 898 to 948 in the first two years since it has opened

Havelock and Tollbar were granted IB World School status authorising them to teach the International Baccalaureate Diploma Programme Considered prestigious the IB Diploma Programme along with the new IB Career-related Certificate will be offered to Form 4 (Year 10) students when they enter the sixth form in September 2011 ldquoThe IB has added an international element to the schoolrdquo says Ross who adds that while the IB is important ldquothe overall changes in the philosophy of the academy are also importantrdquo

And there is no understating the importance of changes in the physical environment in and around Grimsby and Cleethorpes As Wells concludes ldquoThis is an area where people need to come and see what is on offer then they will see just what potential there is for business and a great lifestylerdquo

CASE STUDY CleeTHOrPeS COaST ligHT railway

ldquoPeople like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tattyrdquo

the lawyers for business

bull Experience and business knowledge to provide tailored solutionsbull Local and national client base from micro business to blue chipbull City law firm expertise without the city cost

North East Lincolnshire is home to the arearsquos largest law firm Wilkin Chapman Grange We are proud to be supporting regeneration projects in the area and have been instructed on various projects by NELC and are advising Shoreline on the Freshney Green Development We are also advising the Enrolled Freeman on the regeneration of Freeman Street and are advisers to E factor supporting enterprise in the region

LEADING IN LAW IN LINCOLNSHIRE

wwwwilkinchapmancouk

If you would like to discuss further about how we can help you please contact us on

Tel 01472 262626New Oxford House Town Hall Square Grimsby DN31 1HE

The regeneration magazine for North East Lincolnshire

16

ldquoGrimsby is one of the best operating bases we have at the moment It is a benchmark for what we do elsewhere in the UKrdquoJamie Rowlands siemens

ldquoI feel very confident that our area will continue to grow and play its full part as one of Europersquos most competitive regions to move produce and distribute chemicalsrdquodR Glyn HuGHes Humber Chemical Focus

Grimsby is the closest major port to north sea offshore wind opportunities

1400 advanced engineering companies in yorkshire and Humber employing 170000 people 500 other firms involved in environmental technology

immingham was the initial departure point in July 1608 for the Pilgrim Fathers who fled to the netherlands and then on to america

Greater Grimsby has the uKrsquos longest-running local TV channel ndash seven

25 of the uKrsquos rail freight traffic

more than 30 different destinations from Humberside airport including a daily service to amsterdam europersquos fifth busiest airport

200 miles from london edinburgh and Rotterdam central to the uK and mainland europe

Cleethorpes was voted as one of the top 10 happiest places to live in the uK ndash according to a survey of uK towns

House prices 35 lower than the national average for a detached house

wH

aT o

uR

Bu

sin

es

se

s s

ayin

du

sTR

yd

id y

ou

Kn

ow

hellip

TRa

ns

Po

RT

livi

nG

an

d

wo

RK

inG

loC

aTio

n

Test

amen

t to

the

past

pre

sent

and

futu

re s

ucce

sses

of N

orth

Eas

t Li

ncol

nshi

re w

e hi

ghlig

ht th

e ke

y as

sets

top

fact

s an

d fig

ures

whi

ch

dem

onst

rate

how

the

area

has

bui

lt its

app

eal a

s a

prim

e lo

catio

n fo

r fu

rthe

r inv

estm

ent

and

its fo

cus

on c

reat

ing

an e

nviro

nmen

t whe

re n

ew

and

exis

ting

indu

strie

s an

d bu

sine

sses

wan

t to

loca

te e

xpan

d an

d gr

ow

ThE

facT

s 50 years of process industries in the Humber area 15000 people employed in 120 companies

The regeneration magazine for North East Lincolnshire

17

ldquoWe have got some really good people here I am looking forward to working towards our vision of becoming the safest most profitable European energy complexrdquomiKe wiRKowsKi general manager ConocoPhillips Humber Refinery

ldquoOur Grimsby workforce is energised and involved and understands the changes required by the business to evolve with increased levels of engagement and satisfactionrdquoTom van laaR head of global technical operations novartis

25 lower property costs and land values than competitor locations with lowest average wage costs lowest industrial rents lowest office costs

The 309 ft tall dock Tower was modelled on Palazzo Pubblico in siena italy

Grimsby Traditional smoked Fish has a Protected Geographical Indication (PGI) one of only 43 such products in the uK

70 of the uKrsquos seafood is processed in Grimsby

The Port of Grimsby and immingham is the uKrsquos largest port by tonnage

consumers within a four hour drive

local people within a 15-minute catchment or a workforce of 350000 within a 45-minute drive

Three-quarters of local primary schools outperformed the national average half the arearsquos schools and colleges outperformed the uK average at a-level

40 million 90000

passenger journeys each year from the heliport to and from 57 oil rigs in the southern north sea sector

30000 to 40000

500 food-related businesses

Fast links to strategic road networks

easy access to miles of unspoilt coastline and areas of outstanding natural beauty

The Centre for Assessment of Technical Competence ndash Humber (CATCH) is a unique training centre for process industries

C

M

Y

CM

MY

CY

CMY

K

Heartland Magazine 1pdf 1 12102011 160030

The regeneration magazine for North East Lincolnshire

Food for thought

investmentand business

as the long-standing centre of the uKrsquos fish industry north east Lincolnshire is synonymous with food but thanks to the ongoing diversification of the regionrsquos business community commercial activity is by no means restricted to the docks Alex Aspinall reports

ABOVE The Humber Estuary region has traditionally produced fossil fuels energy production is moving to wind power and other renewablesABOVE RIGHT Europersquos Food Town ndash bidding starts early at Grimsbyrsquos fish market

19

The technology-savvy world of new media is about as far removed from the regionrsquos traditional business base as you can get Yet there exists a burgeoning collection of creative companies and individuals making their home in the scenic setting of North East Lincolnshire

Notable among their number was Helen Philpot the former BBC Look North presenter Philpot was managing director of Immage Studios and Seven - the latter a community interest company

is the UKrsquos longest running local TV channel Despite the regionrsquos association with more traditional businesses Philpot believes it is the perfect base from which to operate a successful digital company

Much of this conviction comes from the digital infrastructure the region has boasted since the late 1990s The area was one of the first in the country to install the superior cable-based communication infrastructure that many towns are still investing money in to try and install today And this offers many kinds of 21st century businesses

rsaquo

investmentand business

20

The regeneration magazine for North East Lincolnshire

ABOVE Immage Studios is the state-of-the-art independent trading division of East Coast Media Grimsby Institutersquos media school

The regeneration magazine for North East Lincolnshire

21

concentration on networking innovation skills and training

Chief executive officer at HCF Glyn Hughes sees the arearsquos association with renewable energy as a natural progression ldquoThe Yorkshire and Humber area have both been closely linked with the original fossil fuels supply Traditionally it has always been a region of energy production and this provides an anchor point

ldquoAnd looking at the future now we have the river and the sea and quite a lot of wind off-shore The Humber is at the centre of a major agricultural area too so it is no surprise that we are heavily involved with things like biofuels and other natural projectsrdquo adds Hughes

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

Hughesrsquo optimism is not just based on anticipated future trends The first wave of energy investment is already powering a new era of success in the region Vireol is pumping just over pound200 million into its new bioethanol plant It is anticipated that the plant will produce around 165000 tonnes of ethanol each year and will be up and running by 2013

These new industries are bringing fresh business strength to North East Lincolnshire and are to be responsible for boosting the regionrsquos profile on the national stage

Any area boasting burgeoning renewable and digital business bases are likely to be able to look to the future with a certain degree of optimism

But perhaps the most positive aspect of this story is that the region is not pinning its hopes exclusively on these growing sectors Unlike many areas around the country and particularly those north of the capital North East Lincolnshirersquos traditional businesses are also booming The new sectors are arriving not as saviours but as welcome complements to the thriving businesses that are already operating in the area

In fact despite the challenging economic times they are operating within the businesses drawn from what would be described as the regionrsquos more traditional sectors are enjoying a period of noteworthy success themselves And this was neatly highlighted back in spring 2010 when Grimsbyrsquos seafood sector beat off strong competition from aerospace biomedical and health and life science clusters to scoop the Cluster Mark award for Best Overall Cluster

The accolade highlighted the importance of the regionrsquos seafood sector not just locally but also nationally and internationally Employing around 6000 and supporting a growing number of associated industries this cluster is the fuel that fires the nationrsquos seafood consumption It processes 70 of the UKrsquos frozen seafood and 80 of its chilled seafood

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

the foundations for successPhilpot says ldquoDigital capacity

has been slightly overlooked as an inward investment opportunity And I think sometimes when you fence off digital with creative you ignore the opportunities digital brings to other sectors I am a firm believer that digital permeates all sectors

ldquoIf you are a global business and you are looking to relocate to an area with good connections in terms of ports and logistics but you also need to communicate with your clients and customers where better than to come here where you can communicate in real time via video conferencing because of the infrastructure that is already in the ground Itrsquos not possible to do this in all areasrdquo

The regionrsquos digital credentials which are still to be fully exploited will facilitate the further clustering of companies working in the sector But by their nature digital companies do not work in isolation They are a welcome complement to any business district as they offer the vast majority of companies the opportunity to benefit in some way from their knowledge of modern working practices

Energy is another industry not as closely associated with this region as food and logistics North East Lincolnshire is now at the forefront of Britainrsquos commitment to increasing use of sustainable energy Hundreds of millions of pounds are set to flood in as more and more energy firms look to establish and shore up their operations in the region

Humber Chemical Focus (HCF) is the member-led organisation which represents over 100 chemical and energy companies in the region it was established in 1999 to support the chemical industry In more recent years it has been accepting membership approaches from an increasing number of sustainable energy companies and it remains committed to supporting business in the region through its

rsaquo

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 7: Heartland #1

introduction08

The regeneration magazine for North East Lincolnshire

One of the reasons we got the PGI was to highlight the premium nature of our product We do traditional smoking in brick chimneys whereas the vast majority of smoking in this country is done in kilns which are electrically heated Ours is a natural slower process so itrsquos a very green process There is a lot of knowledge and expertise that keeps Grimsby as one of the premier fish processing places in Europe It is not by accident that despite the Cod Wars and the trawlers being tied up the processing side is still very vibrant and progressiverdquo

Grimsbyrsquos traditional smoked fish is world-renowned and is enjoying renewed popularity in an era when people are seeking sustainably produced food and have a greater awareness about quality It has many high-profile fans including Rick Stein who has made the producers one of his Food Heroes ldquoI visited Grimsby in 1998 and was amazed at the skill involved in traditional fish smoking It is worlds apart from

computer-controlled kiln drying If it were in France it would have an Appellation Controcircleacuteerdquo says Stein The PGI backs up his claim

Fish is certainly not just a remnant of Grimsbyrsquos past It is rather what links the arearsquos past to its future Adam Breeze an inward investment consultant who advises international companies on where to locate explains ldquoThe North East Lincolnshire story offers a clear lesson in how places can evolve and adapt to the needs of modern business The way that the area has transformed itself from its days as the worldrsquos largest fishing port into a thriving and diversified industrial location shows what can be achieved with the right vision supported by the will of local peoplerdquo

The opening of the pound15 million Grimsby Fish Market in 1996 one of the most advanced facilities of its type in the UK was a clear indication of Grimsbyrsquos commitment to remaining at the centre of the seafood industry

Recently the Department for Business Innovation and Skills awarded its Cluster Mark to the Humber Seafood Processing Cluster of Businesses highlighting their contribution to the industry and the nationrsquos economy

With a 90000-strong workforce within 15 minutes access to the skills demanded of the food industry state-of-the-art research

and development facilities and the largest cold storage facilities in Europe North East Lincolnshire offers excellent opportunities for food-related companies The area now employs 27000 people in the food industry and is home to some of the sectorrsquos biggest players such as Youngrsquos Seafood Limited and Kerry Foods Local start-up businesses are able to access global market leaders in a way that would not be possible in a large city

It is international trading links set up over the centuries that are proving vital to the future of North East Lincolnshirersquos industries

Breeze comments ldquoFor centuries traders have come from around the world to do business here and that global connection continues today as people from Europe America and Asia can be found working on the technologies and industries of the future from offshore wind to aquaculture research Major international names work side-by-side with locally grown companies to create a thriving and well integrated supply chain These are exciting times for Grimsby with its emerging role in renewable energy offering yet more possibilities for companies to come and thrive hererdquo

Indeed North East Lincolnshire is taking the lead in investing and growing its assets to become capital of the offshore wind industry in the UK with two of the sectorrsquos

ldquoMajor international names work side-by-side with locally grown companies to create a thriving and well integrated supply chain These are exciting times for Grimsby with its emerging role in renewable energy offering yet more possibilities for companies to come and thrive hererdquo

ldquothey cure their fish in the traditional way and smoke

them in old kilns which smell gorgeous and irsquom sure this

helps the flavour they use only large haddocks and the result is a perfect balance of smoke

and sweet fishrdquo

MiTCh TonKs award-winning seafood

restaurateur and fishmonger

rsaquo

ABOVE Industry in close proximity to beautiful countryside particularly in the Lincolnshire WoldsOPPOSITE The North East Lincolnshire ndash South Humber Gateway

The regeneration magazine for North East Lincolnshire

09

introduction

the regeneration magazine for north East Lincolnshire

10

largest players Centrica and Siemens basing their operations and maintenance teams in Grimsby There is also an exciting potential to attract off-site manufacturing companies to the area

The chemical industry is another which has a significant base in the area North East Lincolnshire is home to Britainrsquos biggest concentration of chemical companies and is one of the fastest growing bases for the industry employing more than 6000 people throughout the region

There is also a growing digital media industry with state-of-the-art production facilities at Immage Studios which is also home to Propeller TV and Seven the local television station

The retail leisure and tourism offer of North East Lincolnshire is currently on the increase The seaside town of Cleethorpes boasts sophisticated bars and restaurants while the plans for Grimsby town centre will significantly improve its existing shops restaurants and public areas

The area is steeped in history and the Fishing Heritage Centre is a popular venue for visitors who are keen to learn more about this enduring cultural influence on daily life in the area

Another special feature is St Jamesrsquo Church in the centre of Grimsby which was recently given the status of Grimsby Minster

There is clearly so much going for this region including some of

ldquoso many locations offer a similar and bland proposition to potential inward investors but north East Lincolnshire really stands out as a place with a strong personalityrdquo

ABOVE Chef writer and broadcaster Rick Stein brought Grimsbyrsquos traditional smoked fish to the national audience with his acclaimed book and television series Food Heroes TOP LEFT Seaside town Cleethorpes has a great beach plus sophisticated bars and restaurants RIGHT Grimsby Fish Market

the lowest housing and business operating costs in the UK Adam Breeze is convinced by what a good prospect North East Lincolnshire already represents ldquoSo many locations offer a similar and bland proposition to potential inward investors but North East Lincolnshire really stands out as a place with a strong personality a proven track record and most importantly in these austere times a place where the numbers really stack up without having to compromise on qualityrdquo

He concludes ldquoAnd how unusual to find such an industrial powerhouse nestled in a corner of the beautiful Lincolnshire countryside with its own stunning coastline and beachesrdquo

Wykeland has successfully completed a number of prestigious office and commercial developments across the Humber region with Europarc Grimsbyrsquos Premier Business Park one of our flagship developments

We have recently launched further design and build opportunities at Europarc Be part of one of Lincolnshirersquos highest profile business locations and create your own individual work environment

For more information please contact Wykeland on 01482 320968enquirieswykelandcouk

wwweuroparccom

Attractive environmentquality bespoke specificationcreate your own space

A development by the Wykeland Group

lt Grimsby

Tom Lamb0113 2972423

Duncan Willey 01472 267513

The regeneration magazine for North East Lincolnshire

Praise was heaped upon the Lincolnshire Wolds by the BBCrsquos Hidden Britain presenter Julia Bradbury who said ldquoThese fairy glens are like lost worlds in miniaturerdquo Bradbury was describing the hidden chalk springs in the programme broadcast in August 2010 in which she added ldquoThe Lincolnshire Wolds arenrsquot well known but this gentle undulating landscape is just as picturesque as its more famous southern neighboursrdquo

For the people of the area the Wolds are just one of the major advantages of living in North East Lincolnshire Others include award-winning beaches closeness to other main UK cities ndash Hull is 30 minutes away while Lincoln is a 45 minute journey by car ndash links to northern Europe vibrant town centres continental markets good value

property social and cultural attractions retail and food offer and several top schools

Cleethorpes beach with its four and a half miles of sand won the Blue Flag Award 2011 and is one of the arearsquos biggest assets From the Wolds you can take in the entire western aspect ndash from the Humber stretching right down to the Wash

What the area has to offer has not escaped the tourists eight million day visitors come to the region every year and the local visitor economy was worth pound445 million in 2009 with pound200 million spent on recreation and food and drink Visits from family and friends account for 213000 every year The importance of tourism to the region cannot be underestimated Sue Wells head of culture leisure and sport at North East Lincolnshire Council comments that the industry employs directly just over 4000 people

While tourists appreciate some of the positive

North East Lincolnshire is packed with hidden gems if you know where to look the area has great beaches a retail offer that is rapidly improving and beautiful countryside Therersquos even a light railway ndash and the worldrsquos tiniest pub Estates Gazette markets editor Noella Pio Kivlehan explores

Rich mix

12 quaLiTy of LifE

The regeneration magazine for North East Lincolnshire

13

MAIN IMAGE Big skies and wide open spaces of the Lincolnshire WoldsFAR LEFT Fireworks in CleethorpesLEFT Leisure pursuits ndash a kite surfer at CleethorpesBELOW Hich octane fun at Pleasure Island Cleethorpes

points about the area existing residents in Grimsby and Cleethorpes have found that its image is not as modern or as appealing to potential residents or new businesspeople

Local businessman Malcolm Gourlay is a director of Ever Furniture which has a retail business in Cleethorpes workshops in Grimsby and has been trading since 2006 While Gourlay describes Grimsby as a fantastic place he believes it has an image problem ldquoIt looks like a run down fishing port at the moment which is in need of redevelopment It used to be the hub of Europe when it came to fishing But now there are areas which are almost abandonedrdquo

Wells agrees saying ldquoIn terms of promoting the region we are also trying to change the perception of the area For instance some people who havenrsquot visited Cleethorpes may still have the image of it being a postcard resort but it is very much a 21st

ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new image Development frameworks are currently being devised to bring details to the masterplan for the areardquo

century resort as well as retaining its authentic 19th century characterrdquo

Major changes have already begun and more are on their way Dave Ranshaw Grimsby Town Centre Forum manager says that during the past five years Grimsby town centre has undergone a dramatic transformation with the pedestrianisation of the main retail thoroughfare Victoria Street underwent an extensive facelift with new paving bespoke lamp-posts and a fountain

Ranshaw says the work has been well received both by visitors to the town centre and the local businesses He adds ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new imagerdquo

As for transport Ranshaw says ldquoThe town centre is well served by rail bus and car with Grimsby Town station literally a few short steps away and a rsaquo

quality of life14

The regeneration magazine for North East Lincolnshire

Since 1989 the famous Cleethorpes Coast Light Railway has been one of the arearsquos main visitor attractions With an average of 150000 visitors a year ndash and growing ndash it operates along two miles of track overlooking the Humber estuary

Run by North East Lincolnshire councillor Chris Shaw the railway is the last of its kind on the east coast ldquoCleethorpes is a fantastic area itrsquos the place where people can come and relax North East Lincolnshire is an area for the food industry and Cleethorpes is the place for touristsrdquo Shaw says he has clientele 52 weeks a year from around Lincolnshire yorkshire and beyond

The story of the current railway began when the old Cleethorpes council closed the original railway which it had built in 1948 as it wasnrsquot doing very well ldquoWhen the railway became available i decided it was too good an opportunity to miss out onrdquo says Shaw who was working for a steam company in Wales at the time and knew the area as his father had come from Cleethorpes ldquoWe have been running the railway which runs from Kingsway station beside the leisure centre along Cleethorpes foreshore and lakeside to North Sea Lane station at the mouth of Buck Beck for over 21 years and we are still developing it todayrdquo he says

Shaw had to totally rebuild the 15-inch gauge steam railway ldquoWhen we came here there was no electricity no gas no water but we changed that Now we have permission to go for another mile to take her right down to the edge of the small village of Tetney itrsquos a lot of money but wersquore looking at itrdquo

as well as the railway Shaw runs ndash what is claimed to be ndash the smallest pub in the world the Signal Box inn which he opened in 2006 in a converted Stanton Sidings cabin ldquoit measures eight by eight feet and we are able to fit in six peoplerdquo says Shaw proudly of the tiny pub that manages to stock a wide selection of beer wines and spirits other parts of the business include a bistro called Cafe Culture the Brief Encounters Tearoom and the Station Masterrsquos Gift Shop

ldquoWhen we came here the resort was just coming out of the last recession but we saw then that there were enough people wanting to develop businesses There are now new cafes different attractions and new hotels We have seen the amount of business increase by at least 20 over the last 10 years

ldquoWe still have the old seaside image in parts but where my business is we have big open areas and new retail development People like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tatty ldquo

To any business people considering opening in the area Shaw believes that in coming to Cleethorpes ldquoyou will always get support from other businesses as well as from the local council which is very forward thinkingrdquo

He adds ldquoif you look at the Grimsby and Cleethorpes area as a whole i think that potential business people would be surprised at the depth of engineering we have and the quality of the local workforce who are very highly skilledrdquo

bus station located at the eastern end of Freshney Place Shopping Centre There is ample car parking both within and around the town centrerdquo

Ranshaw says plans for the town centre will see further developments at the Riverhead Square Cartergate St James Square and the Grimsby Town station entrance ldquoDevelopment frameworks are currently being devised to bring details to the masterplan for the area and work is scheduled to deliver these improvements over the next five yearsrdquo

Along with all the regeneration developments the region is fast becoming synonymous with top-class education The area now has five academies ndash Tollbar Healing Havelock and Oasis Wintringham in Grimsby and Oasis Academy in Immingham Havelock which was established in 2007 is sponsored by the founder of the Carphone Warehouse empire David Ross

Ross who was born in Grimsby says he became

involved with Havelock because he ldquowanted to broaden the horizons and aspirations for the children by providing them with much more than just their day to day school workrdquo He adds ldquoWhat we have managed to achieve is to create a new dialogue between the school and the communityrdquo

Ross says the success of Havelock is measured by the percentage of students who have been applying to get in to the academy ldquoIt has been significantly over subscribedrdquo he says In the 201011 academic year the Academy had approximately 900 students equal numbers of boys and girls Attendance has also improved from 898 to 948 in the first two years since it has opened

Havelock and Tollbar were granted IB World School status authorising them to teach the International Baccalaureate Diploma Programme Considered prestigious the IB Diploma Programme along with the new IB Career-related Certificate will be offered to Form 4 (Year 10) students when they enter the sixth form in September 2011 ldquoThe IB has added an international element to the schoolrdquo says Ross who adds that while the IB is important ldquothe overall changes in the philosophy of the academy are also importantrdquo

And there is no understating the importance of changes in the physical environment in and around Grimsby and Cleethorpes As Wells concludes ldquoThis is an area where people need to come and see what is on offer then they will see just what potential there is for business and a great lifestylerdquo

CASE STUDY CleeTHOrPeS COaST ligHT railway

ldquoPeople like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tattyrdquo

the lawyers for business

bull Experience and business knowledge to provide tailored solutionsbull Local and national client base from micro business to blue chipbull City law firm expertise without the city cost

North East Lincolnshire is home to the arearsquos largest law firm Wilkin Chapman Grange We are proud to be supporting regeneration projects in the area and have been instructed on various projects by NELC and are advising Shoreline on the Freshney Green Development We are also advising the Enrolled Freeman on the regeneration of Freeman Street and are advisers to E factor supporting enterprise in the region

LEADING IN LAW IN LINCOLNSHIRE

wwwwilkinchapmancouk

If you would like to discuss further about how we can help you please contact us on

Tel 01472 262626New Oxford House Town Hall Square Grimsby DN31 1HE

The regeneration magazine for North East Lincolnshire

16

ldquoGrimsby is one of the best operating bases we have at the moment It is a benchmark for what we do elsewhere in the UKrdquoJamie Rowlands siemens

ldquoI feel very confident that our area will continue to grow and play its full part as one of Europersquos most competitive regions to move produce and distribute chemicalsrdquodR Glyn HuGHes Humber Chemical Focus

Grimsby is the closest major port to north sea offshore wind opportunities

1400 advanced engineering companies in yorkshire and Humber employing 170000 people 500 other firms involved in environmental technology

immingham was the initial departure point in July 1608 for the Pilgrim Fathers who fled to the netherlands and then on to america

Greater Grimsby has the uKrsquos longest-running local TV channel ndash seven

25 of the uKrsquos rail freight traffic

more than 30 different destinations from Humberside airport including a daily service to amsterdam europersquos fifth busiest airport

200 miles from london edinburgh and Rotterdam central to the uK and mainland europe

Cleethorpes was voted as one of the top 10 happiest places to live in the uK ndash according to a survey of uK towns

House prices 35 lower than the national average for a detached house

wH

aT o

uR

Bu

sin

es

se

s s

ayin

du

sTR

yd

id y

ou

Kn

ow

hellip

TRa

ns

Po

RT

livi

nG

an

d

wo

RK

inG

loC

aTio

n

Test

amen

t to

the

past

pre

sent

and

futu

re s

ucce

sses

of N

orth

Eas

t Li

ncol

nshi

re w

e hi

ghlig

ht th

e ke

y as

sets

top

fact

s an

d fig

ures

whi

ch

dem

onst

rate

how

the

area

has

bui

lt its

app

eal a

s a

prim

e lo

catio

n fo

r fu

rthe

r inv

estm

ent

and

its fo

cus

on c

reat

ing

an e

nviro

nmen

t whe

re n

ew

and

exis

ting

indu

strie

s an

d bu

sine

sses

wan

t to

loca

te e

xpan

d an

d gr

ow

ThE

facT

s 50 years of process industries in the Humber area 15000 people employed in 120 companies

The regeneration magazine for North East Lincolnshire

17

ldquoWe have got some really good people here I am looking forward to working towards our vision of becoming the safest most profitable European energy complexrdquomiKe wiRKowsKi general manager ConocoPhillips Humber Refinery

ldquoOur Grimsby workforce is energised and involved and understands the changes required by the business to evolve with increased levels of engagement and satisfactionrdquoTom van laaR head of global technical operations novartis

25 lower property costs and land values than competitor locations with lowest average wage costs lowest industrial rents lowest office costs

The 309 ft tall dock Tower was modelled on Palazzo Pubblico in siena italy

Grimsby Traditional smoked Fish has a Protected Geographical Indication (PGI) one of only 43 such products in the uK

70 of the uKrsquos seafood is processed in Grimsby

The Port of Grimsby and immingham is the uKrsquos largest port by tonnage

consumers within a four hour drive

local people within a 15-minute catchment or a workforce of 350000 within a 45-minute drive

Three-quarters of local primary schools outperformed the national average half the arearsquos schools and colleges outperformed the uK average at a-level

40 million 90000

passenger journeys each year from the heliport to and from 57 oil rigs in the southern north sea sector

30000 to 40000

500 food-related businesses

Fast links to strategic road networks

easy access to miles of unspoilt coastline and areas of outstanding natural beauty

The Centre for Assessment of Technical Competence ndash Humber (CATCH) is a unique training centre for process industries

C

M

Y

CM

MY

CY

CMY

K

Heartland Magazine 1pdf 1 12102011 160030

The regeneration magazine for North East Lincolnshire

Food for thought

investmentand business

as the long-standing centre of the uKrsquos fish industry north east Lincolnshire is synonymous with food but thanks to the ongoing diversification of the regionrsquos business community commercial activity is by no means restricted to the docks Alex Aspinall reports

ABOVE The Humber Estuary region has traditionally produced fossil fuels energy production is moving to wind power and other renewablesABOVE RIGHT Europersquos Food Town ndash bidding starts early at Grimsbyrsquos fish market

19

The technology-savvy world of new media is about as far removed from the regionrsquos traditional business base as you can get Yet there exists a burgeoning collection of creative companies and individuals making their home in the scenic setting of North East Lincolnshire

Notable among their number was Helen Philpot the former BBC Look North presenter Philpot was managing director of Immage Studios and Seven - the latter a community interest company

is the UKrsquos longest running local TV channel Despite the regionrsquos association with more traditional businesses Philpot believes it is the perfect base from which to operate a successful digital company

Much of this conviction comes from the digital infrastructure the region has boasted since the late 1990s The area was one of the first in the country to install the superior cable-based communication infrastructure that many towns are still investing money in to try and install today And this offers many kinds of 21st century businesses

rsaquo

investmentand business

20

The regeneration magazine for North East Lincolnshire

ABOVE Immage Studios is the state-of-the-art independent trading division of East Coast Media Grimsby Institutersquos media school

The regeneration magazine for North East Lincolnshire

21

concentration on networking innovation skills and training

Chief executive officer at HCF Glyn Hughes sees the arearsquos association with renewable energy as a natural progression ldquoThe Yorkshire and Humber area have both been closely linked with the original fossil fuels supply Traditionally it has always been a region of energy production and this provides an anchor point

ldquoAnd looking at the future now we have the river and the sea and quite a lot of wind off-shore The Humber is at the centre of a major agricultural area too so it is no surprise that we are heavily involved with things like biofuels and other natural projectsrdquo adds Hughes

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

Hughesrsquo optimism is not just based on anticipated future trends The first wave of energy investment is already powering a new era of success in the region Vireol is pumping just over pound200 million into its new bioethanol plant It is anticipated that the plant will produce around 165000 tonnes of ethanol each year and will be up and running by 2013

These new industries are bringing fresh business strength to North East Lincolnshire and are to be responsible for boosting the regionrsquos profile on the national stage

Any area boasting burgeoning renewable and digital business bases are likely to be able to look to the future with a certain degree of optimism

But perhaps the most positive aspect of this story is that the region is not pinning its hopes exclusively on these growing sectors Unlike many areas around the country and particularly those north of the capital North East Lincolnshirersquos traditional businesses are also booming The new sectors are arriving not as saviours but as welcome complements to the thriving businesses that are already operating in the area

In fact despite the challenging economic times they are operating within the businesses drawn from what would be described as the regionrsquos more traditional sectors are enjoying a period of noteworthy success themselves And this was neatly highlighted back in spring 2010 when Grimsbyrsquos seafood sector beat off strong competition from aerospace biomedical and health and life science clusters to scoop the Cluster Mark award for Best Overall Cluster

The accolade highlighted the importance of the regionrsquos seafood sector not just locally but also nationally and internationally Employing around 6000 and supporting a growing number of associated industries this cluster is the fuel that fires the nationrsquos seafood consumption It processes 70 of the UKrsquos frozen seafood and 80 of its chilled seafood

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

the foundations for successPhilpot says ldquoDigital capacity

has been slightly overlooked as an inward investment opportunity And I think sometimes when you fence off digital with creative you ignore the opportunities digital brings to other sectors I am a firm believer that digital permeates all sectors

ldquoIf you are a global business and you are looking to relocate to an area with good connections in terms of ports and logistics but you also need to communicate with your clients and customers where better than to come here where you can communicate in real time via video conferencing because of the infrastructure that is already in the ground Itrsquos not possible to do this in all areasrdquo

The regionrsquos digital credentials which are still to be fully exploited will facilitate the further clustering of companies working in the sector But by their nature digital companies do not work in isolation They are a welcome complement to any business district as they offer the vast majority of companies the opportunity to benefit in some way from their knowledge of modern working practices

Energy is another industry not as closely associated with this region as food and logistics North East Lincolnshire is now at the forefront of Britainrsquos commitment to increasing use of sustainable energy Hundreds of millions of pounds are set to flood in as more and more energy firms look to establish and shore up their operations in the region

Humber Chemical Focus (HCF) is the member-led organisation which represents over 100 chemical and energy companies in the region it was established in 1999 to support the chemical industry In more recent years it has been accepting membership approaches from an increasing number of sustainable energy companies and it remains committed to supporting business in the region through its

rsaquo

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 8: Heartland #1

The regeneration magazine for North East Lincolnshire

09

introduction

the regeneration magazine for north East Lincolnshire

10

largest players Centrica and Siemens basing their operations and maintenance teams in Grimsby There is also an exciting potential to attract off-site manufacturing companies to the area

The chemical industry is another which has a significant base in the area North East Lincolnshire is home to Britainrsquos biggest concentration of chemical companies and is one of the fastest growing bases for the industry employing more than 6000 people throughout the region

There is also a growing digital media industry with state-of-the-art production facilities at Immage Studios which is also home to Propeller TV and Seven the local television station

The retail leisure and tourism offer of North East Lincolnshire is currently on the increase The seaside town of Cleethorpes boasts sophisticated bars and restaurants while the plans for Grimsby town centre will significantly improve its existing shops restaurants and public areas

The area is steeped in history and the Fishing Heritage Centre is a popular venue for visitors who are keen to learn more about this enduring cultural influence on daily life in the area

Another special feature is St Jamesrsquo Church in the centre of Grimsby which was recently given the status of Grimsby Minster

There is clearly so much going for this region including some of

ldquoso many locations offer a similar and bland proposition to potential inward investors but north East Lincolnshire really stands out as a place with a strong personalityrdquo

ABOVE Chef writer and broadcaster Rick Stein brought Grimsbyrsquos traditional smoked fish to the national audience with his acclaimed book and television series Food Heroes TOP LEFT Seaside town Cleethorpes has a great beach plus sophisticated bars and restaurants RIGHT Grimsby Fish Market

the lowest housing and business operating costs in the UK Adam Breeze is convinced by what a good prospect North East Lincolnshire already represents ldquoSo many locations offer a similar and bland proposition to potential inward investors but North East Lincolnshire really stands out as a place with a strong personality a proven track record and most importantly in these austere times a place where the numbers really stack up without having to compromise on qualityrdquo

He concludes ldquoAnd how unusual to find such an industrial powerhouse nestled in a corner of the beautiful Lincolnshire countryside with its own stunning coastline and beachesrdquo

Wykeland has successfully completed a number of prestigious office and commercial developments across the Humber region with Europarc Grimsbyrsquos Premier Business Park one of our flagship developments

We have recently launched further design and build opportunities at Europarc Be part of one of Lincolnshirersquos highest profile business locations and create your own individual work environment

For more information please contact Wykeland on 01482 320968enquirieswykelandcouk

wwweuroparccom

Attractive environmentquality bespoke specificationcreate your own space

A development by the Wykeland Group

lt Grimsby

Tom Lamb0113 2972423

Duncan Willey 01472 267513

The regeneration magazine for North East Lincolnshire

Praise was heaped upon the Lincolnshire Wolds by the BBCrsquos Hidden Britain presenter Julia Bradbury who said ldquoThese fairy glens are like lost worlds in miniaturerdquo Bradbury was describing the hidden chalk springs in the programme broadcast in August 2010 in which she added ldquoThe Lincolnshire Wolds arenrsquot well known but this gentle undulating landscape is just as picturesque as its more famous southern neighboursrdquo

For the people of the area the Wolds are just one of the major advantages of living in North East Lincolnshire Others include award-winning beaches closeness to other main UK cities ndash Hull is 30 minutes away while Lincoln is a 45 minute journey by car ndash links to northern Europe vibrant town centres continental markets good value

property social and cultural attractions retail and food offer and several top schools

Cleethorpes beach with its four and a half miles of sand won the Blue Flag Award 2011 and is one of the arearsquos biggest assets From the Wolds you can take in the entire western aspect ndash from the Humber stretching right down to the Wash

What the area has to offer has not escaped the tourists eight million day visitors come to the region every year and the local visitor economy was worth pound445 million in 2009 with pound200 million spent on recreation and food and drink Visits from family and friends account for 213000 every year The importance of tourism to the region cannot be underestimated Sue Wells head of culture leisure and sport at North East Lincolnshire Council comments that the industry employs directly just over 4000 people

While tourists appreciate some of the positive

North East Lincolnshire is packed with hidden gems if you know where to look the area has great beaches a retail offer that is rapidly improving and beautiful countryside Therersquos even a light railway ndash and the worldrsquos tiniest pub Estates Gazette markets editor Noella Pio Kivlehan explores

Rich mix

12 quaLiTy of LifE

The regeneration magazine for North East Lincolnshire

13

MAIN IMAGE Big skies and wide open spaces of the Lincolnshire WoldsFAR LEFT Fireworks in CleethorpesLEFT Leisure pursuits ndash a kite surfer at CleethorpesBELOW Hich octane fun at Pleasure Island Cleethorpes

points about the area existing residents in Grimsby and Cleethorpes have found that its image is not as modern or as appealing to potential residents or new businesspeople

Local businessman Malcolm Gourlay is a director of Ever Furniture which has a retail business in Cleethorpes workshops in Grimsby and has been trading since 2006 While Gourlay describes Grimsby as a fantastic place he believes it has an image problem ldquoIt looks like a run down fishing port at the moment which is in need of redevelopment It used to be the hub of Europe when it came to fishing But now there are areas which are almost abandonedrdquo

Wells agrees saying ldquoIn terms of promoting the region we are also trying to change the perception of the area For instance some people who havenrsquot visited Cleethorpes may still have the image of it being a postcard resort but it is very much a 21st

ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new image Development frameworks are currently being devised to bring details to the masterplan for the areardquo

century resort as well as retaining its authentic 19th century characterrdquo

Major changes have already begun and more are on their way Dave Ranshaw Grimsby Town Centre Forum manager says that during the past five years Grimsby town centre has undergone a dramatic transformation with the pedestrianisation of the main retail thoroughfare Victoria Street underwent an extensive facelift with new paving bespoke lamp-posts and a fountain

Ranshaw says the work has been well received both by visitors to the town centre and the local businesses He adds ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new imagerdquo

As for transport Ranshaw says ldquoThe town centre is well served by rail bus and car with Grimsby Town station literally a few short steps away and a rsaquo

quality of life14

The regeneration magazine for North East Lincolnshire

Since 1989 the famous Cleethorpes Coast Light Railway has been one of the arearsquos main visitor attractions With an average of 150000 visitors a year ndash and growing ndash it operates along two miles of track overlooking the Humber estuary

Run by North East Lincolnshire councillor Chris Shaw the railway is the last of its kind on the east coast ldquoCleethorpes is a fantastic area itrsquos the place where people can come and relax North East Lincolnshire is an area for the food industry and Cleethorpes is the place for touristsrdquo Shaw says he has clientele 52 weeks a year from around Lincolnshire yorkshire and beyond

The story of the current railway began when the old Cleethorpes council closed the original railway which it had built in 1948 as it wasnrsquot doing very well ldquoWhen the railway became available i decided it was too good an opportunity to miss out onrdquo says Shaw who was working for a steam company in Wales at the time and knew the area as his father had come from Cleethorpes ldquoWe have been running the railway which runs from Kingsway station beside the leisure centre along Cleethorpes foreshore and lakeside to North Sea Lane station at the mouth of Buck Beck for over 21 years and we are still developing it todayrdquo he says

Shaw had to totally rebuild the 15-inch gauge steam railway ldquoWhen we came here there was no electricity no gas no water but we changed that Now we have permission to go for another mile to take her right down to the edge of the small village of Tetney itrsquos a lot of money but wersquore looking at itrdquo

as well as the railway Shaw runs ndash what is claimed to be ndash the smallest pub in the world the Signal Box inn which he opened in 2006 in a converted Stanton Sidings cabin ldquoit measures eight by eight feet and we are able to fit in six peoplerdquo says Shaw proudly of the tiny pub that manages to stock a wide selection of beer wines and spirits other parts of the business include a bistro called Cafe Culture the Brief Encounters Tearoom and the Station Masterrsquos Gift Shop

ldquoWhen we came here the resort was just coming out of the last recession but we saw then that there were enough people wanting to develop businesses There are now new cafes different attractions and new hotels We have seen the amount of business increase by at least 20 over the last 10 years

ldquoWe still have the old seaside image in parts but where my business is we have big open areas and new retail development People like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tatty ldquo

To any business people considering opening in the area Shaw believes that in coming to Cleethorpes ldquoyou will always get support from other businesses as well as from the local council which is very forward thinkingrdquo

He adds ldquoif you look at the Grimsby and Cleethorpes area as a whole i think that potential business people would be surprised at the depth of engineering we have and the quality of the local workforce who are very highly skilledrdquo

bus station located at the eastern end of Freshney Place Shopping Centre There is ample car parking both within and around the town centrerdquo

Ranshaw says plans for the town centre will see further developments at the Riverhead Square Cartergate St James Square and the Grimsby Town station entrance ldquoDevelopment frameworks are currently being devised to bring details to the masterplan for the area and work is scheduled to deliver these improvements over the next five yearsrdquo

Along with all the regeneration developments the region is fast becoming synonymous with top-class education The area now has five academies ndash Tollbar Healing Havelock and Oasis Wintringham in Grimsby and Oasis Academy in Immingham Havelock which was established in 2007 is sponsored by the founder of the Carphone Warehouse empire David Ross

Ross who was born in Grimsby says he became

involved with Havelock because he ldquowanted to broaden the horizons and aspirations for the children by providing them with much more than just their day to day school workrdquo He adds ldquoWhat we have managed to achieve is to create a new dialogue between the school and the communityrdquo

Ross says the success of Havelock is measured by the percentage of students who have been applying to get in to the academy ldquoIt has been significantly over subscribedrdquo he says In the 201011 academic year the Academy had approximately 900 students equal numbers of boys and girls Attendance has also improved from 898 to 948 in the first two years since it has opened

Havelock and Tollbar were granted IB World School status authorising them to teach the International Baccalaureate Diploma Programme Considered prestigious the IB Diploma Programme along with the new IB Career-related Certificate will be offered to Form 4 (Year 10) students when they enter the sixth form in September 2011 ldquoThe IB has added an international element to the schoolrdquo says Ross who adds that while the IB is important ldquothe overall changes in the philosophy of the academy are also importantrdquo

And there is no understating the importance of changes in the physical environment in and around Grimsby and Cleethorpes As Wells concludes ldquoThis is an area where people need to come and see what is on offer then they will see just what potential there is for business and a great lifestylerdquo

CASE STUDY CleeTHOrPeS COaST ligHT railway

ldquoPeople like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tattyrdquo

the lawyers for business

bull Experience and business knowledge to provide tailored solutionsbull Local and national client base from micro business to blue chipbull City law firm expertise without the city cost

North East Lincolnshire is home to the arearsquos largest law firm Wilkin Chapman Grange We are proud to be supporting regeneration projects in the area and have been instructed on various projects by NELC and are advising Shoreline on the Freshney Green Development We are also advising the Enrolled Freeman on the regeneration of Freeman Street and are advisers to E factor supporting enterprise in the region

LEADING IN LAW IN LINCOLNSHIRE

wwwwilkinchapmancouk

If you would like to discuss further about how we can help you please contact us on

Tel 01472 262626New Oxford House Town Hall Square Grimsby DN31 1HE

The regeneration magazine for North East Lincolnshire

16

ldquoGrimsby is one of the best operating bases we have at the moment It is a benchmark for what we do elsewhere in the UKrdquoJamie Rowlands siemens

ldquoI feel very confident that our area will continue to grow and play its full part as one of Europersquos most competitive regions to move produce and distribute chemicalsrdquodR Glyn HuGHes Humber Chemical Focus

Grimsby is the closest major port to north sea offshore wind opportunities

1400 advanced engineering companies in yorkshire and Humber employing 170000 people 500 other firms involved in environmental technology

immingham was the initial departure point in July 1608 for the Pilgrim Fathers who fled to the netherlands and then on to america

Greater Grimsby has the uKrsquos longest-running local TV channel ndash seven

25 of the uKrsquos rail freight traffic

more than 30 different destinations from Humberside airport including a daily service to amsterdam europersquos fifth busiest airport

200 miles from london edinburgh and Rotterdam central to the uK and mainland europe

Cleethorpes was voted as one of the top 10 happiest places to live in the uK ndash according to a survey of uK towns

House prices 35 lower than the national average for a detached house

wH

aT o

uR

Bu

sin

es

se

s s

ayin

du

sTR

yd

id y

ou

Kn

ow

hellip

TRa

ns

Po

RT

livi

nG

an

d

wo

RK

inG

loC

aTio

n

Test

amen

t to

the

past

pre

sent

and

futu

re s

ucce

sses

of N

orth

Eas

t Li

ncol

nshi

re w

e hi

ghlig

ht th

e ke

y as

sets

top

fact

s an

d fig

ures

whi

ch

dem

onst

rate

how

the

area

has

bui

lt its

app

eal a

s a

prim

e lo

catio

n fo

r fu

rthe

r inv

estm

ent

and

its fo

cus

on c

reat

ing

an e

nviro

nmen

t whe

re n

ew

and

exis

ting

indu

strie

s an

d bu

sine

sses

wan

t to

loca

te e

xpan

d an

d gr

ow

ThE

facT

s 50 years of process industries in the Humber area 15000 people employed in 120 companies

The regeneration magazine for North East Lincolnshire

17

ldquoWe have got some really good people here I am looking forward to working towards our vision of becoming the safest most profitable European energy complexrdquomiKe wiRKowsKi general manager ConocoPhillips Humber Refinery

ldquoOur Grimsby workforce is energised and involved and understands the changes required by the business to evolve with increased levels of engagement and satisfactionrdquoTom van laaR head of global technical operations novartis

25 lower property costs and land values than competitor locations with lowest average wage costs lowest industrial rents lowest office costs

The 309 ft tall dock Tower was modelled on Palazzo Pubblico in siena italy

Grimsby Traditional smoked Fish has a Protected Geographical Indication (PGI) one of only 43 such products in the uK

70 of the uKrsquos seafood is processed in Grimsby

The Port of Grimsby and immingham is the uKrsquos largest port by tonnage

consumers within a four hour drive

local people within a 15-minute catchment or a workforce of 350000 within a 45-minute drive

Three-quarters of local primary schools outperformed the national average half the arearsquos schools and colleges outperformed the uK average at a-level

40 million 90000

passenger journeys each year from the heliport to and from 57 oil rigs in the southern north sea sector

30000 to 40000

500 food-related businesses

Fast links to strategic road networks

easy access to miles of unspoilt coastline and areas of outstanding natural beauty

The Centre for Assessment of Technical Competence ndash Humber (CATCH) is a unique training centre for process industries

C

M

Y

CM

MY

CY

CMY

K

Heartland Magazine 1pdf 1 12102011 160030

The regeneration magazine for North East Lincolnshire

Food for thought

investmentand business

as the long-standing centre of the uKrsquos fish industry north east Lincolnshire is synonymous with food but thanks to the ongoing diversification of the regionrsquos business community commercial activity is by no means restricted to the docks Alex Aspinall reports

ABOVE The Humber Estuary region has traditionally produced fossil fuels energy production is moving to wind power and other renewablesABOVE RIGHT Europersquos Food Town ndash bidding starts early at Grimsbyrsquos fish market

19

The technology-savvy world of new media is about as far removed from the regionrsquos traditional business base as you can get Yet there exists a burgeoning collection of creative companies and individuals making their home in the scenic setting of North East Lincolnshire

Notable among their number was Helen Philpot the former BBC Look North presenter Philpot was managing director of Immage Studios and Seven - the latter a community interest company

is the UKrsquos longest running local TV channel Despite the regionrsquos association with more traditional businesses Philpot believes it is the perfect base from which to operate a successful digital company

Much of this conviction comes from the digital infrastructure the region has boasted since the late 1990s The area was one of the first in the country to install the superior cable-based communication infrastructure that many towns are still investing money in to try and install today And this offers many kinds of 21st century businesses

rsaquo

investmentand business

20

The regeneration magazine for North East Lincolnshire

ABOVE Immage Studios is the state-of-the-art independent trading division of East Coast Media Grimsby Institutersquos media school

The regeneration magazine for North East Lincolnshire

21

concentration on networking innovation skills and training

Chief executive officer at HCF Glyn Hughes sees the arearsquos association with renewable energy as a natural progression ldquoThe Yorkshire and Humber area have both been closely linked with the original fossil fuels supply Traditionally it has always been a region of energy production and this provides an anchor point

ldquoAnd looking at the future now we have the river and the sea and quite a lot of wind off-shore The Humber is at the centre of a major agricultural area too so it is no surprise that we are heavily involved with things like biofuels and other natural projectsrdquo adds Hughes

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

Hughesrsquo optimism is not just based on anticipated future trends The first wave of energy investment is already powering a new era of success in the region Vireol is pumping just over pound200 million into its new bioethanol plant It is anticipated that the plant will produce around 165000 tonnes of ethanol each year and will be up and running by 2013

These new industries are bringing fresh business strength to North East Lincolnshire and are to be responsible for boosting the regionrsquos profile on the national stage

Any area boasting burgeoning renewable and digital business bases are likely to be able to look to the future with a certain degree of optimism

But perhaps the most positive aspect of this story is that the region is not pinning its hopes exclusively on these growing sectors Unlike many areas around the country and particularly those north of the capital North East Lincolnshirersquos traditional businesses are also booming The new sectors are arriving not as saviours but as welcome complements to the thriving businesses that are already operating in the area

In fact despite the challenging economic times they are operating within the businesses drawn from what would be described as the regionrsquos more traditional sectors are enjoying a period of noteworthy success themselves And this was neatly highlighted back in spring 2010 when Grimsbyrsquos seafood sector beat off strong competition from aerospace biomedical and health and life science clusters to scoop the Cluster Mark award for Best Overall Cluster

The accolade highlighted the importance of the regionrsquos seafood sector not just locally but also nationally and internationally Employing around 6000 and supporting a growing number of associated industries this cluster is the fuel that fires the nationrsquos seafood consumption It processes 70 of the UKrsquos frozen seafood and 80 of its chilled seafood

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

the foundations for successPhilpot says ldquoDigital capacity

has been slightly overlooked as an inward investment opportunity And I think sometimes when you fence off digital with creative you ignore the opportunities digital brings to other sectors I am a firm believer that digital permeates all sectors

ldquoIf you are a global business and you are looking to relocate to an area with good connections in terms of ports and logistics but you also need to communicate with your clients and customers where better than to come here where you can communicate in real time via video conferencing because of the infrastructure that is already in the ground Itrsquos not possible to do this in all areasrdquo

The regionrsquos digital credentials which are still to be fully exploited will facilitate the further clustering of companies working in the sector But by their nature digital companies do not work in isolation They are a welcome complement to any business district as they offer the vast majority of companies the opportunity to benefit in some way from their knowledge of modern working practices

Energy is another industry not as closely associated with this region as food and logistics North East Lincolnshire is now at the forefront of Britainrsquos commitment to increasing use of sustainable energy Hundreds of millions of pounds are set to flood in as more and more energy firms look to establish and shore up their operations in the region

Humber Chemical Focus (HCF) is the member-led organisation which represents over 100 chemical and energy companies in the region it was established in 1999 to support the chemical industry In more recent years it has been accepting membership approaches from an increasing number of sustainable energy companies and it remains committed to supporting business in the region through its

rsaquo

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 9: Heartland #1

introduction

the regeneration magazine for north East Lincolnshire

10

largest players Centrica and Siemens basing their operations and maintenance teams in Grimsby There is also an exciting potential to attract off-site manufacturing companies to the area

The chemical industry is another which has a significant base in the area North East Lincolnshire is home to Britainrsquos biggest concentration of chemical companies and is one of the fastest growing bases for the industry employing more than 6000 people throughout the region

There is also a growing digital media industry with state-of-the-art production facilities at Immage Studios which is also home to Propeller TV and Seven the local television station

The retail leisure and tourism offer of North East Lincolnshire is currently on the increase The seaside town of Cleethorpes boasts sophisticated bars and restaurants while the plans for Grimsby town centre will significantly improve its existing shops restaurants and public areas

The area is steeped in history and the Fishing Heritage Centre is a popular venue for visitors who are keen to learn more about this enduring cultural influence on daily life in the area

Another special feature is St Jamesrsquo Church in the centre of Grimsby which was recently given the status of Grimsby Minster

There is clearly so much going for this region including some of

ldquoso many locations offer a similar and bland proposition to potential inward investors but north East Lincolnshire really stands out as a place with a strong personalityrdquo

ABOVE Chef writer and broadcaster Rick Stein brought Grimsbyrsquos traditional smoked fish to the national audience with his acclaimed book and television series Food Heroes TOP LEFT Seaside town Cleethorpes has a great beach plus sophisticated bars and restaurants RIGHT Grimsby Fish Market

the lowest housing and business operating costs in the UK Adam Breeze is convinced by what a good prospect North East Lincolnshire already represents ldquoSo many locations offer a similar and bland proposition to potential inward investors but North East Lincolnshire really stands out as a place with a strong personality a proven track record and most importantly in these austere times a place where the numbers really stack up without having to compromise on qualityrdquo

He concludes ldquoAnd how unusual to find such an industrial powerhouse nestled in a corner of the beautiful Lincolnshire countryside with its own stunning coastline and beachesrdquo

Wykeland has successfully completed a number of prestigious office and commercial developments across the Humber region with Europarc Grimsbyrsquos Premier Business Park one of our flagship developments

We have recently launched further design and build opportunities at Europarc Be part of one of Lincolnshirersquos highest profile business locations and create your own individual work environment

For more information please contact Wykeland on 01482 320968enquirieswykelandcouk

wwweuroparccom

Attractive environmentquality bespoke specificationcreate your own space

A development by the Wykeland Group

lt Grimsby

Tom Lamb0113 2972423

Duncan Willey 01472 267513

The regeneration magazine for North East Lincolnshire

Praise was heaped upon the Lincolnshire Wolds by the BBCrsquos Hidden Britain presenter Julia Bradbury who said ldquoThese fairy glens are like lost worlds in miniaturerdquo Bradbury was describing the hidden chalk springs in the programme broadcast in August 2010 in which she added ldquoThe Lincolnshire Wolds arenrsquot well known but this gentle undulating landscape is just as picturesque as its more famous southern neighboursrdquo

For the people of the area the Wolds are just one of the major advantages of living in North East Lincolnshire Others include award-winning beaches closeness to other main UK cities ndash Hull is 30 minutes away while Lincoln is a 45 minute journey by car ndash links to northern Europe vibrant town centres continental markets good value

property social and cultural attractions retail and food offer and several top schools

Cleethorpes beach with its four and a half miles of sand won the Blue Flag Award 2011 and is one of the arearsquos biggest assets From the Wolds you can take in the entire western aspect ndash from the Humber stretching right down to the Wash

What the area has to offer has not escaped the tourists eight million day visitors come to the region every year and the local visitor economy was worth pound445 million in 2009 with pound200 million spent on recreation and food and drink Visits from family and friends account for 213000 every year The importance of tourism to the region cannot be underestimated Sue Wells head of culture leisure and sport at North East Lincolnshire Council comments that the industry employs directly just over 4000 people

While tourists appreciate some of the positive

North East Lincolnshire is packed with hidden gems if you know where to look the area has great beaches a retail offer that is rapidly improving and beautiful countryside Therersquos even a light railway ndash and the worldrsquos tiniest pub Estates Gazette markets editor Noella Pio Kivlehan explores

Rich mix

12 quaLiTy of LifE

The regeneration magazine for North East Lincolnshire

13

MAIN IMAGE Big skies and wide open spaces of the Lincolnshire WoldsFAR LEFT Fireworks in CleethorpesLEFT Leisure pursuits ndash a kite surfer at CleethorpesBELOW Hich octane fun at Pleasure Island Cleethorpes

points about the area existing residents in Grimsby and Cleethorpes have found that its image is not as modern or as appealing to potential residents or new businesspeople

Local businessman Malcolm Gourlay is a director of Ever Furniture which has a retail business in Cleethorpes workshops in Grimsby and has been trading since 2006 While Gourlay describes Grimsby as a fantastic place he believes it has an image problem ldquoIt looks like a run down fishing port at the moment which is in need of redevelopment It used to be the hub of Europe when it came to fishing But now there are areas which are almost abandonedrdquo

Wells agrees saying ldquoIn terms of promoting the region we are also trying to change the perception of the area For instance some people who havenrsquot visited Cleethorpes may still have the image of it being a postcard resort but it is very much a 21st

ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new image Development frameworks are currently being devised to bring details to the masterplan for the areardquo

century resort as well as retaining its authentic 19th century characterrdquo

Major changes have already begun and more are on their way Dave Ranshaw Grimsby Town Centre Forum manager says that during the past five years Grimsby town centre has undergone a dramatic transformation with the pedestrianisation of the main retail thoroughfare Victoria Street underwent an extensive facelift with new paving bespoke lamp-posts and a fountain

Ranshaw says the work has been well received both by visitors to the town centre and the local businesses He adds ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new imagerdquo

As for transport Ranshaw says ldquoThe town centre is well served by rail bus and car with Grimsby Town station literally a few short steps away and a rsaquo

quality of life14

The regeneration magazine for North East Lincolnshire

Since 1989 the famous Cleethorpes Coast Light Railway has been one of the arearsquos main visitor attractions With an average of 150000 visitors a year ndash and growing ndash it operates along two miles of track overlooking the Humber estuary

Run by North East Lincolnshire councillor Chris Shaw the railway is the last of its kind on the east coast ldquoCleethorpes is a fantastic area itrsquos the place where people can come and relax North East Lincolnshire is an area for the food industry and Cleethorpes is the place for touristsrdquo Shaw says he has clientele 52 weeks a year from around Lincolnshire yorkshire and beyond

The story of the current railway began when the old Cleethorpes council closed the original railway which it had built in 1948 as it wasnrsquot doing very well ldquoWhen the railway became available i decided it was too good an opportunity to miss out onrdquo says Shaw who was working for a steam company in Wales at the time and knew the area as his father had come from Cleethorpes ldquoWe have been running the railway which runs from Kingsway station beside the leisure centre along Cleethorpes foreshore and lakeside to North Sea Lane station at the mouth of Buck Beck for over 21 years and we are still developing it todayrdquo he says

Shaw had to totally rebuild the 15-inch gauge steam railway ldquoWhen we came here there was no electricity no gas no water but we changed that Now we have permission to go for another mile to take her right down to the edge of the small village of Tetney itrsquos a lot of money but wersquore looking at itrdquo

as well as the railway Shaw runs ndash what is claimed to be ndash the smallest pub in the world the Signal Box inn which he opened in 2006 in a converted Stanton Sidings cabin ldquoit measures eight by eight feet and we are able to fit in six peoplerdquo says Shaw proudly of the tiny pub that manages to stock a wide selection of beer wines and spirits other parts of the business include a bistro called Cafe Culture the Brief Encounters Tearoom and the Station Masterrsquos Gift Shop

ldquoWhen we came here the resort was just coming out of the last recession but we saw then that there were enough people wanting to develop businesses There are now new cafes different attractions and new hotels We have seen the amount of business increase by at least 20 over the last 10 years

ldquoWe still have the old seaside image in parts but where my business is we have big open areas and new retail development People like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tatty ldquo

To any business people considering opening in the area Shaw believes that in coming to Cleethorpes ldquoyou will always get support from other businesses as well as from the local council which is very forward thinkingrdquo

He adds ldquoif you look at the Grimsby and Cleethorpes area as a whole i think that potential business people would be surprised at the depth of engineering we have and the quality of the local workforce who are very highly skilledrdquo

bus station located at the eastern end of Freshney Place Shopping Centre There is ample car parking both within and around the town centrerdquo

Ranshaw says plans for the town centre will see further developments at the Riverhead Square Cartergate St James Square and the Grimsby Town station entrance ldquoDevelopment frameworks are currently being devised to bring details to the masterplan for the area and work is scheduled to deliver these improvements over the next five yearsrdquo

Along with all the regeneration developments the region is fast becoming synonymous with top-class education The area now has five academies ndash Tollbar Healing Havelock and Oasis Wintringham in Grimsby and Oasis Academy in Immingham Havelock which was established in 2007 is sponsored by the founder of the Carphone Warehouse empire David Ross

Ross who was born in Grimsby says he became

involved with Havelock because he ldquowanted to broaden the horizons and aspirations for the children by providing them with much more than just their day to day school workrdquo He adds ldquoWhat we have managed to achieve is to create a new dialogue between the school and the communityrdquo

Ross says the success of Havelock is measured by the percentage of students who have been applying to get in to the academy ldquoIt has been significantly over subscribedrdquo he says In the 201011 academic year the Academy had approximately 900 students equal numbers of boys and girls Attendance has also improved from 898 to 948 in the first two years since it has opened

Havelock and Tollbar were granted IB World School status authorising them to teach the International Baccalaureate Diploma Programme Considered prestigious the IB Diploma Programme along with the new IB Career-related Certificate will be offered to Form 4 (Year 10) students when they enter the sixth form in September 2011 ldquoThe IB has added an international element to the schoolrdquo says Ross who adds that while the IB is important ldquothe overall changes in the philosophy of the academy are also importantrdquo

And there is no understating the importance of changes in the physical environment in and around Grimsby and Cleethorpes As Wells concludes ldquoThis is an area where people need to come and see what is on offer then they will see just what potential there is for business and a great lifestylerdquo

CASE STUDY CleeTHOrPeS COaST ligHT railway

ldquoPeople like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tattyrdquo

the lawyers for business

bull Experience and business knowledge to provide tailored solutionsbull Local and national client base from micro business to blue chipbull City law firm expertise without the city cost

North East Lincolnshire is home to the arearsquos largest law firm Wilkin Chapman Grange We are proud to be supporting regeneration projects in the area and have been instructed on various projects by NELC and are advising Shoreline on the Freshney Green Development We are also advising the Enrolled Freeman on the regeneration of Freeman Street and are advisers to E factor supporting enterprise in the region

LEADING IN LAW IN LINCOLNSHIRE

wwwwilkinchapmancouk

If you would like to discuss further about how we can help you please contact us on

Tel 01472 262626New Oxford House Town Hall Square Grimsby DN31 1HE

The regeneration magazine for North East Lincolnshire

16

ldquoGrimsby is one of the best operating bases we have at the moment It is a benchmark for what we do elsewhere in the UKrdquoJamie Rowlands siemens

ldquoI feel very confident that our area will continue to grow and play its full part as one of Europersquos most competitive regions to move produce and distribute chemicalsrdquodR Glyn HuGHes Humber Chemical Focus

Grimsby is the closest major port to north sea offshore wind opportunities

1400 advanced engineering companies in yorkshire and Humber employing 170000 people 500 other firms involved in environmental technology

immingham was the initial departure point in July 1608 for the Pilgrim Fathers who fled to the netherlands and then on to america

Greater Grimsby has the uKrsquos longest-running local TV channel ndash seven

25 of the uKrsquos rail freight traffic

more than 30 different destinations from Humberside airport including a daily service to amsterdam europersquos fifth busiest airport

200 miles from london edinburgh and Rotterdam central to the uK and mainland europe

Cleethorpes was voted as one of the top 10 happiest places to live in the uK ndash according to a survey of uK towns

House prices 35 lower than the national average for a detached house

wH

aT o

uR

Bu

sin

es

se

s s

ayin

du

sTR

yd

id y

ou

Kn

ow

hellip

TRa

ns

Po

RT

livi

nG

an

d

wo

RK

inG

loC

aTio

n

Test

amen

t to

the

past

pre

sent

and

futu

re s

ucce

sses

of N

orth

Eas

t Li

ncol

nshi

re w

e hi

ghlig

ht th

e ke

y as

sets

top

fact

s an

d fig

ures

whi

ch

dem

onst

rate

how

the

area

has

bui

lt its

app

eal a

s a

prim

e lo

catio

n fo

r fu

rthe

r inv

estm

ent

and

its fo

cus

on c

reat

ing

an e

nviro

nmen

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re n

ew

and

exis

ting

indu

strie

s an

d bu

sine

sses

wan

t to

loca

te e

xpan

d an

d gr

ow

ThE

facT

s 50 years of process industries in the Humber area 15000 people employed in 120 companies

The regeneration magazine for North East Lincolnshire

17

ldquoWe have got some really good people here I am looking forward to working towards our vision of becoming the safest most profitable European energy complexrdquomiKe wiRKowsKi general manager ConocoPhillips Humber Refinery

ldquoOur Grimsby workforce is energised and involved and understands the changes required by the business to evolve with increased levels of engagement and satisfactionrdquoTom van laaR head of global technical operations novartis

25 lower property costs and land values than competitor locations with lowest average wage costs lowest industrial rents lowest office costs

The 309 ft tall dock Tower was modelled on Palazzo Pubblico in siena italy

Grimsby Traditional smoked Fish has a Protected Geographical Indication (PGI) one of only 43 such products in the uK

70 of the uKrsquos seafood is processed in Grimsby

The Port of Grimsby and immingham is the uKrsquos largest port by tonnage

consumers within a four hour drive

local people within a 15-minute catchment or a workforce of 350000 within a 45-minute drive

Three-quarters of local primary schools outperformed the national average half the arearsquos schools and colleges outperformed the uK average at a-level

40 million 90000

passenger journeys each year from the heliport to and from 57 oil rigs in the southern north sea sector

30000 to 40000

500 food-related businesses

Fast links to strategic road networks

easy access to miles of unspoilt coastline and areas of outstanding natural beauty

The Centre for Assessment of Technical Competence ndash Humber (CATCH) is a unique training centre for process industries

C

M

Y

CM

MY

CY

CMY

K

Heartland Magazine 1pdf 1 12102011 160030

The regeneration magazine for North East Lincolnshire

Food for thought

investmentand business

as the long-standing centre of the uKrsquos fish industry north east Lincolnshire is synonymous with food but thanks to the ongoing diversification of the regionrsquos business community commercial activity is by no means restricted to the docks Alex Aspinall reports

ABOVE The Humber Estuary region has traditionally produced fossil fuels energy production is moving to wind power and other renewablesABOVE RIGHT Europersquos Food Town ndash bidding starts early at Grimsbyrsquos fish market

19

The technology-savvy world of new media is about as far removed from the regionrsquos traditional business base as you can get Yet there exists a burgeoning collection of creative companies and individuals making their home in the scenic setting of North East Lincolnshire

Notable among their number was Helen Philpot the former BBC Look North presenter Philpot was managing director of Immage Studios and Seven - the latter a community interest company

is the UKrsquos longest running local TV channel Despite the regionrsquos association with more traditional businesses Philpot believes it is the perfect base from which to operate a successful digital company

Much of this conviction comes from the digital infrastructure the region has boasted since the late 1990s The area was one of the first in the country to install the superior cable-based communication infrastructure that many towns are still investing money in to try and install today And this offers many kinds of 21st century businesses

rsaquo

investmentand business

20

The regeneration magazine for North East Lincolnshire

ABOVE Immage Studios is the state-of-the-art independent trading division of East Coast Media Grimsby Institutersquos media school

The regeneration magazine for North East Lincolnshire

21

concentration on networking innovation skills and training

Chief executive officer at HCF Glyn Hughes sees the arearsquos association with renewable energy as a natural progression ldquoThe Yorkshire and Humber area have both been closely linked with the original fossil fuels supply Traditionally it has always been a region of energy production and this provides an anchor point

ldquoAnd looking at the future now we have the river and the sea and quite a lot of wind off-shore The Humber is at the centre of a major agricultural area too so it is no surprise that we are heavily involved with things like biofuels and other natural projectsrdquo adds Hughes

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

Hughesrsquo optimism is not just based on anticipated future trends The first wave of energy investment is already powering a new era of success in the region Vireol is pumping just over pound200 million into its new bioethanol plant It is anticipated that the plant will produce around 165000 tonnes of ethanol each year and will be up and running by 2013

These new industries are bringing fresh business strength to North East Lincolnshire and are to be responsible for boosting the regionrsquos profile on the national stage

Any area boasting burgeoning renewable and digital business bases are likely to be able to look to the future with a certain degree of optimism

But perhaps the most positive aspect of this story is that the region is not pinning its hopes exclusively on these growing sectors Unlike many areas around the country and particularly those north of the capital North East Lincolnshirersquos traditional businesses are also booming The new sectors are arriving not as saviours but as welcome complements to the thriving businesses that are already operating in the area

In fact despite the challenging economic times they are operating within the businesses drawn from what would be described as the regionrsquos more traditional sectors are enjoying a period of noteworthy success themselves And this was neatly highlighted back in spring 2010 when Grimsbyrsquos seafood sector beat off strong competition from aerospace biomedical and health and life science clusters to scoop the Cluster Mark award for Best Overall Cluster

The accolade highlighted the importance of the regionrsquos seafood sector not just locally but also nationally and internationally Employing around 6000 and supporting a growing number of associated industries this cluster is the fuel that fires the nationrsquos seafood consumption It processes 70 of the UKrsquos frozen seafood and 80 of its chilled seafood

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

the foundations for successPhilpot says ldquoDigital capacity

has been slightly overlooked as an inward investment opportunity And I think sometimes when you fence off digital with creative you ignore the opportunities digital brings to other sectors I am a firm believer that digital permeates all sectors

ldquoIf you are a global business and you are looking to relocate to an area with good connections in terms of ports and logistics but you also need to communicate with your clients and customers where better than to come here where you can communicate in real time via video conferencing because of the infrastructure that is already in the ground Itrsquos not possible to do this in all areasrdquo

The regionrsquos digital credentials which are still to be fully exploited will facilitate the further clustering of companies working in the sector But by their nature digital companies do not work in isolation They are a welcome complement to any business district as they offer the vast majority of companies the opportunity to benefit in some way from their knowledge of modern working practices

Energy is another industry not as closely associated with this region as food and logistics North East Lincolnshire is now at the forefront of Britainrsquos commitment to increasing use of sustainable energy Hundreds of millions of pounds are set to flood in as more and more energy firms look to establish and shore up their operations in the region

Humber Chemical Focus (HCF) is the member-led organisation which represents over 100 chemical and energy companies in the region it was established in 1999 to support the chemical industry In more recent years it has been accepting membership approaches from an increasing number of sustainable energy companies and it remains committed to supporting business in the region through its

rsaquo

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 10: Heartland #1

Wykeland has successfully completed a number of prestigious office and commercial developments across the Humber region with Europarc Grimsbyrsquos Premier Business Park one of our flagship developments

We have recently launched further design and build opportunities at Europarc Be part of one of Lincolnshirersquos highest profile business locations and create your own individual work environment

For more information please contact Wykeland on 01482 320968enquirieswykelandcouk

wwweuroparccom

Attractive environmentquality bespoke specificationcreate your own space

A development by the Wykeland Group

lt Grimsby

Tom Lamb0113 2972423

Duncan Willey 01472 267513

The regeneration magazine for North East Lincolnshire

Praise was heaped upon the Lincolnshire Wolds by the BBCrsquos Hidden Britain presenter Julia Bradbury who said ldquoThese fairy glens are like lost worlds in miniaturerdquo Bradbury was describing the hidden chalk springs in the programme broadcast in August 2010 in which she added ldquoThe Lincolnshire Wolds arenrsquot well known but this gentle undulating landscape is just as picturesque as its more famous southern neighboursrdquo

For the people of the area the Wolds are just one of the major advantages of living in North East Lincolnshire Others include award-winning beaches closeness to other main UK cities ndash Hull is 30 minutes away while Lincoln is a 45 minute journey by car ndash links to northern Europe vibrant town centres continental markets good value

property social and cultural attractions retail and food offer and several top schools

Cleethorpes beach with its four and a half miles of sand won the Blue Flag Award 2011 and is one of the arearsquos biggest assets From the Wolds you can take in the entire western aspect ndash from the Humber stretching right down to the Wash

What the area has to offer has not escaped the tourists eight million day visitors come to the region every year and the local visitor economy was worth pound445 million in 2009 with pound200 million spent on recreation and food and drink Visits from family and friends account for 213000 every year The importance of tourism to the region cannot be underestimated Sue Wells head of culture leisure and sport at North East Lincolnshire Council comments that the industry employs directly just over 4000 people

While tourists appreciate some of the positive

North East Lincolnshire is packed with hidden gems if you know where to look the area has great beaches a retail offer that is rapidly improving and beautiful countryside Therersquos even a light railway ndash and the worldrsquos tiniest pub Estates Gazette markets editor Noella Pio Kivlehan explores

Rich mix

12 quaLiTy of LifE

The regeneration magazine for North East Lincolnshire

13

MAIN IMAGE Big skies and wide open spaces of the Lincolnshire WoldsFAR LEFT Fireworks in CleethorpesLEFT Leisure pursuits ndash a kite surfer at CleethorpesBELOW Hich octane fun at Pleasure Island Cleethorpes

points about the area existing residents in Grimsby and Cleethorpes have found that its image is not as modern or as appealing to potential residents or new businesspeople

Local businessman Malcolm Gourlay is a director of Ever Furniture which has a retail business in Cleethorpes workshops in Grimsby and has been trading since 2006 While Gourlay describes Grimsby as a fantastic place he believes it has an image problem ldquoIt looks like a run down fishing port at the moment which is in need of redevelopment It used to be the hub of Europe when it came to fishing But now there are areas which are almost abandonedrdquo

Wells agrees saying ldquoIn terms of promoting the region we are also trying to change the perception of the area For instance some people who havenrsquot visited Cleethorpes may still have the image of it being a postcard resort but it is very much a 21st

ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new image Development frameworks are currently being devised to bring details to the masterplan for the areardquo

century resort as well as retaining its authentic 19th century characterrdquo

Major changes have already begun and more are on their way Dave Ranshaw Grimsby Town Centre Forum manager says that during the past five years Grimsby town centre has undergone a dramatic transformation with the pedestrianisation of the main retail thoroughfare Victoria Street underwent an extensive facelift with new paving bespoke lamp-posts and a fountain

Ranshaw says the work has been well received both by visitors to the town centre and the local businesses He adds ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new imagerdquo

As for transport Ranshaw says ldquoThe town centre is well served by rail bus and car with Grimsby Town station literally a few short steps away and a rsaquo

quality of life14

The regeneration magazine for North East Lincolnshire

Since 1989 the famous Cleethorpes Coast Light Railway has been one of the arearsquos main visitor attractions With an average of 150000 visitors a year ndash and growing ndash it operates along two miles of track overlooking the Humber estuary

Run by North East Lincolnshire councillor Chris Shaw the railway is the last of its kind on the east coast ldquoCleethorpes is a fantastic area itrsquos the place where people can come and relax North East Lincolnshire is an area for the food industry and Cleethorpes is the place for touristsrdquo Shaw says he has clientele 52 weeks a year from around Lincolnshire yorkshire and beyond

The story of the current railway began when the old Cleethorpes council closed the original railway which it had built in 1948 as it wasnrsquot doing very well ldquoWhen the railway became available i decided it was too good an opportunity to miss out onrdquo says Shaw who was working for a steam company in Wales at the time and knew the area as his father had come from Cleethorpes ldquoWe have been running the railway which runs from Kingsway station beside the leisure centre along Cleethorpes foreshore and lakeside to North Sea Lane station at the mouth of Buck Beck for over 21 years and we are still developing it todayrdquo he says

Shaw had to totally rebuild the 15-inch gauge steam railway ldquoWhen we came here there was no electricity no gas no water but we changed that Now we have permission to go for another mile to take her right down to the edge of the small village of Tetney itrsquos a lot of money but wersquore looking at itrdquo

as well as the railway Shaw runs ndash what is claimed to be ndash the smallest pub in the world the Signal Box inn which he opened in 2006 in a converted Stanton Sidings cabin ldquoit measures eight by eight feet and we are able to fit in six peoplerdquo says Shaw proudly of the tiny pub that manages to stock a wide selection of beer wines and spirits other parts of the business include a bistro called Cafe Culture the Brief Encounters Tearoom and the Station Masterrsquos Gift Shop

ldquoWhen we came here the resort was just coming out of the last recession but we saw then that there were enough people wanting to develop businesses There are now new cafes different attractions and new hotels We have seen the amount of business increase by at least 20 over the last 10 years

ldquoWe still have the old seaside image in parts but where my business is we have big open areas and new retail development People like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tatty ldquo

To any business people considering opening in the area Shaw believes that in coming to Cleethorpes ldquoyou will always get support from other businesses as well as from the local council which is very forward thinkingrdquo

He adds ldquoif you look at the Grimsby and Cleethorpes area as a whole i think that potential business people would be surprised at the depth of engineering we have and the quality of the local workforce who are very highly skilledrdquo

bus station located at the eastern end of Freshney Place Shopping Centre There is ample car parking both within and around the town centrerdquo

Ranshaw says plans for the town centre will see further developments at the Riverhead Square Cartergate St James Square and the Grimsby Town station entrance ldquoDevelopment frameworks are currently being devised to bring details to the masterplan for the area and work is scheduled to deliver these improvements over the next five yearsrdquo

Along with all the regeneration developments the region is fast becoming synonymous with top-class education The area now has five academies ndash Tollbar Healing Havelock and Oasis Wintringham in Grimsby and Oasis Academy in Immingham Havelock which was established in 2007 is sponsored by the founder of the Carphone Warehouse empire David Ross

Ross who was born in Grimsby says he became

involved with Havelock because he ldquowanted to broaden the horizons and aspirations for the children by providing them with much more than just their day to day school workrdquo He adds ldquoWhat we have managed to achieve is to create a new dialogue between the school and the communityrdquo

Ross says the success of Havelock is measured by the percentage of students who have been applying to get in to the academy ldquoIt has been significantly over subscribedrdquo he says In the 201011 academic year the Academy had approximately 900 students equal numbers of boys and girls Attendance has also improved from 898 to 948 in the first two years since it has opened

Havelock and Tollbar were granted IB World School status authorising them to teach the International Baccalaureate Diploma Programme Considered prestigious the IB Diploma Programme along with the new IB Career-related Certificate will be offered to Form 4 (Year 10) students when they enter the sixth form in September 2011 ldquoThe IB has added an international element to the schoolrdquo says Ross who adds that while the IB is important ldquothe overall changes in the philosophy of the academy are also importantrdquo

And there is no understating the importance of changes in the physical environment in and around Grimsby and Cleethorpes As Wells concludes ldquoThis is an area where people need to come and see what is on offer then they will see just what potential there is for business and a great lifestylerdquo

CASE STUDY CleeTHOrPeS COaST ligHT railway

ldquoPeople like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tattyrdquo

the lawyers for business

bull Experience and business knowledge to provide tailored solutionsbull Local and national client base from micro business to blue chipbull City law firm expertise without the city cost

North East Lincolnshire is home to the arearsquos largest law firm Wilkin Chapman Grange We are proud to be supporting regeneration projects in the area and have been instructed on various projects by NELC and are advising Shoreline on the Freshney Green Development We are also advising the Enrolled Freeman on the regeneration of Freeman Street and are advisers to E factor supporting enterprise in the region

LEADING IN LAW IN LINCOLNSHIRE

wwwwilkinchapmancouk

If you would like to discuss further about how we can help you please contact us on

Tel 01472 262626New Oxford House Town Hall Square Grimsby DN31 1HE

The regeneration magazine for North East Lincolnshire

16

ldquoGrimsby is one of the best operating bases we have at the moment It is a benchmark for what we do elsewhere in the UKrdquoJamie Rowlands siemens

ldquoI feel very confident that our area will continue to grow and play its full part as one of Europersquos most competitive regions to move produce and distribute chemicalsrdquodR Glyn HuGHes Humber Chemical Focus

Grimsby is the closest major port to north sea offshore wind opportunities

1400 advanced engineering companies in yorkshire and Humber employing 170000 people 500 other firms involved in environmental technology

immingham was the initial departure point in July 1608 for the Pilgrim Fathers who fled to the netherlands and then on to america

Greater Grimsby has the uKrsquos longest-running local TV channel ndash seven

25 of the uKrsquos rail freight traffic

more than 30 different destinations from Humberside airport including a daily service to amsterdam europersquos fifth busiest airport

200 miles from london edinburgh and Rotterdam central to the uK and mainland europe

Cleethorpes was voted as one of the top 10 happiest places to live in the uK ndash according to a survey of uK towns

House prices 35 lower than the national average for a detached house

wH

aT o

uR

Bu

sin

es

se

s s

ayin

du

sTR

yd

id y

ou

Kn

ow

hellip

TRa

ns

Po

RT

livi

nG

an

d

wo

RK

inG

loC

aTio

n

Test

amen

t to

the

past

pre

sent

and

futu

re s

ucce

sses

of N

orth

Eas

t Li

ncol

nshi

re w

e hi

ghlig

ht th

e ke

y as

sets

top

fact

s an

d fig

ures

whi

ch

dem

onst

rate

how

the

area

has

bui

lt its

app

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prim

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catio

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estm

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and

its fo

cus

on c

reat

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an e

nviro

nmen

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ew

and

exis

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indu

strie

s an

d bu

sine

sses

wan

t to

loca

te e

xpan

d an

d gr

ow

ThE

facT

s 50 years of process industries in the Humber area 15000 people employed in 120 companies

The regeneration magazine for North East Lincolnshire

17

ldquoWe have got some really good people here I am looking forward to working towards our vision of becoming the safest most profitable European energy complexrdquomiKe wiRKowsKi general manager ConocoPhillips Humber Refinery

ldquoOur Grimsby workforce is energised and involved and understands the changes required by the business to evolve with increased levels of engagement and satisfactionrdquoTom van laaR head of global technical operations novartis

25 lower property costs and land values than competitor locations with lowest average wage costs lowest industrial rents lowest office costs

The 309 ft tall dock Tower was modelled on Palazzo Pubblico in siena italy

Grimsby Traditional smoked Fish has a Protected Geographical Indication (PGI) one of only 43 such products in the uK

70 of the uKrsquos seafood is processed in Grimsby

The Port of Grimsby and immingham is the uKrsquos largest port by tonnage

consumers within a four hour drive

local people within a 15-minute catchment or a workforce of 350000 within a 45-minute drive

Three-quarters of local primary schools outperformed the national average half the arearsquos schools and colleges outperformed the uK average at a-level

40 million 90000

passenger journeys each year from the heliport to and from 57 oil rigs in the southern north sea sector

30000 to 40000

500 food-related businesses

Fast links to strategic road networks

easy access to miles of unspoilt coastline and areas of outstanding natural beauty

The Centre for Assessment of Technical Competence ndash Humber (CATCH) is a unique training centre for process industries

C

M

Y

CM

MY

CY

CMY

K

Heartland Magazine 1pdf 1 12102011 160030

The regeneration magazine for North East Lincolnshire

Food for thought

investmentand business

as the long-standing centre of the uKrsquos fish industry north east Lincolnshire is synonymous with food but thanks to the ongoing diversification of the regionrsquos business community commercial activity is by no means restricted to the docks Alex Aspinall reports

ABOVE The Humber Estuary region has traditionally produced fossil fuels energy production is moving to wind power and other renewablesABOVE RIGHT Europersquos Food Town ndash bidding starts early at Grimsbyrsquos fish market

19

The technology-savvy world of new media is about as far removed from the regionrsquos traditional business base as you can get Yet there exists a burgeoning collection of creative companies and individuals making their home in the scenic setting of North East Lincolnshire

Notable among their number was Helen Philpot the former BBC Look North presenter Philpot was managing director of Immage Studios and Seven - the latter a community interest company

is the UKrsquos longest running local TV channel Despite the regionrsquos association with more traditional businesses Philpot believes it is the perfect base from which to operate a successful digital company

Much of this conviction comes from the digital infrastructure the region has boasted since the late 1990s The area was one of the first in the country to install the superior cable-based communication infrastructure that many towns are still investing money in to try and install today And this offers many kinds of 21st century businesses

rsaquo

investmentand business

20

The regeneration magazine for North East Lincolnshire

ABOVE Immage Studios is the state-of-the-art independent trading division of East Coast Media Grimsby Institutersquos media school

The regeneration magazine for North East Lincolnshire

21

concentration on networking innovation skills and training

Chief executive officer at HCF Glyn Hughes sees the arearsquos association with renewable energy as a natural progression ldquoThe Yorkshire and Humber area have both been closely linked with the original fossil fuels supply Traditionally it has always been a region of energy production and this provides an anchor point

ldquoAnd looking at the future now we have the river and the sea and quite a lot of wind off-shore The Humber is at the centre of a major agricultural area too so it is no surprise that we are heavily involved with things like biofuels and other natural projectsrdquo adds Hughes

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

Hughesrsquo optimism is not just based on anticipated future trends The first wave of energy investment is already powering a new era of success in the region Vireol is pumping just over pound200 million into its new bioethanol plant It is anticipated that the plant will produce around 165000 tonnes of ethanol each year and will be up and running by 2013

These new industries are bringing fresh business strength to North East Lincolnshire and are to be responsible for boosting the regionrsquos profile on the national stage

Any area boasting burgeoning renewable and digital business bases are likely to be able to look to the future with a certain degree of optimism

But perhaps the most positive aspect of this story is that the region is not pinning its hopes exclusively on these growing sectors Unlike many areas around the country and particularly those north of the capital North East Lincolnshirersquos traditional businesses are also booming The new sectors are arriving not as saviours but as welcome complements to the thriving businesses that are already operating in the area

In fact despite the challenging economic times they are operating within the businesses drawn from what would be described as the regionrsquos more traditional sectors are enjoying a period of noteworthy success themselves And this was neatly highlighted back in spring 2010 when Grimsbyrsquos seafood sector beat off strong competition from aerospace biomedical and health and life science clusters to scoop the Cluster Mark award for Best Overall Cluster

The accolade highlighted the importance of the regionrsquos seafood sector not just locally but also nationally and internationally Employing around 6000 and supporting a growing number of associated industries this cluster is the fuel that fires the nationrsquos seafood consumption It processes 70 of the UKrsquos frozen seafood and 80 of its chilled seafood

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

the foundations for successPhilpot says ldquoDigital capacity

has been slightly overlooked as an inward investment opportunity And I think sometimes when you fence off digital with creative you ignore the opportunities digital brings to other sectors I am a firm believer that digital permeates all sectors

ldquoIf you are a global business and you are looking to relocate to an area with good connections in terms of ports and logistics but you also need to communicate with your clients and customers where better than to come here where you can communicate in real time via video conferencing because of the infrastructure that is already in the ground Itrsquos not possible to do this in all areasrdquo

The regionrsquos digital credentials which are still to be fully exploited will facilitate the further clustering of companies working in the sector But by their nature digital companies do not work in isolation They are a welcome complement to any business district as they offer the vast majority of companies the opportunity to benefit in some way from their knowledge of modern working practices

Energy is another industry not as closely associated with this region as food and logistics North East Lincolnshire is now at the forefront of Britainrsquos commitment to increasing use of sustainable energy Hundreds of millions of pounds are set to flood in as more and more energy firms look to establish and shore up their operations in the region

Humber Chemical Focus (HCF) is the member-led organisation which represents over 100 chemical and energy companies in the region it was established in 1999 to support the chemical industry In more recent years it has been accepting membership approaches from an increasing number of sustainable energy companies and it remains committed to supporting business in the region through its

rsaquo

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 11: Heartland #1

The regeneration magazine for North East Lincolnshire

Praise was heaped upon the Lincolnshire Wolds by the BBCrsquos Hidden Britain presenter Julia Bradbury who said ldquoThese fairy glens are like lost worlds in miniaturerdquo Bradbury was describing the hidden chalk springs in the programme broadcast in August 2010 in which she added ldquoThe Lincolnshire Wolds arenrsquot well known but this gentle undulating landscape is just as picturesque as its more famous southern neighboursrdquo

For the people of the area the Wolds are just one of the major advantages of living in North East Lincolnshire Others include award-winning beaches closeness to other main UK cities ndash Hull is 30 minutes away while Lincoln is a 45 minute journey by car ndash links to northern Europe vibrant town centres continental markets good value

property social and cultural attractions retail and food offer and several top schools

Cleethorpes beach with its four and a half miles of sand won the Blue Flag Award 2011 and is one of the arearsquos biggest assets From the Wolds you can take in the entire western aspect ndash from the Humber stretching right down to the Wash

What the area has to offer has not escaped the tourists eight million day visitors come to the region every year and the local visitor economy was worth pound445 million in 2009 with pound200 million spent on recreation and food and drink Visits from family and friends account for 213000 every year The importance of tourism to the region cannot be underestimated Sue Wells head of culture leisure and sport at North East Lincolnshire Council comments that the industry employs directly just over 4000 people

While tourists appreciate some of the positive

North East Lincolnshire is packed with hidden gems if you know where to look the area has great beaches a retail offer that is rapidly improving and beautiful countryside Therersquos even a light railway ndash and the worldrsquos tiniest pub Estates Gazette markets editor Noella Pio Kivlehan explores

Rich mix

12 quaLiTy of LifE

The regeneration magazine for North East Lincolnshire

13

MAIN IMAGE Big skies and wide open spaces of the Lincolnshire WoldsFAR LEFT Fireworks in CleethorpesLEFT Leisure pursuits ndash a kite surfer at CleethorpesBELOW Hich octane fun at Pleasure Island Cleethorpes

points about the area existing residents in Grimsby and Cleethorpes have found that its image is not as modern or as appealing to potential residents or new businesspeople

Local businessman Malcolm Gourlay is a director of Ever Furniture which has a retail business in Cleethorpes workshops in Grimsby and has been trading since 2006 While Gourlay describes Grimsby as a fantastic place he believes it has an image problem ldquoIt looks like a run down fishing port at the moment which is in need of redevelopment It used to be the hub of Europe when it came to fishing But now there are areas which are almost abandonedrdquo

Wells agrees saying ldquoIn terms of promoting the region we are also trying to change the perception of the area For instance some people who havenrsquot visited Cleethorpes may still have the image of it being a postcard resort but it is very much a 21st

ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new image Development frameworks are currently being devised to bring details to the masterplan for the areardquo

century resort as well as retaining its authentic 19th century characterrdquo

Major changes have already begun and more are on their way Dave Ranshaw Grimsby Town Centre Forum manager says that during the past five years Grimsby town centre has undergone a dramatic transformation with the pedestrianisation of the main retail thoroughfare Victoria Street underwent an extensive facelift with new paving bespoke lamp-posts and a fountain

Ranshaw says the work has been well received both by visitors to the town centre and the local businesses He adds ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new imagerdquo

As for transport Ranshaw says ldquoThe town centre is well served by rail bus and car with Grimsby Town station literally a few short steps away and a rsaquo

quality of life14

The regeneration magazine for North East Lincolnshire

Since 1989 the famous Cleethorpes Coast Light Railway has been one of the arearsquos main visitor attractions With an average of 150000 visitors a year ndash and growing ndash it operates along two miles of track overlooking the Humber estuary

Run by North East Lincolnshire councillor Chris Shaw the railway is the last of its kind on the east coast ldquoCleethorpes is a fantastic area itrsquos the place where people can come and relax North East Lincolnshire is an area for the food industry and Cleethorpes is the place for touristsrdquo Shaw says he has clientele 52 weeks a year from around Lincolnshire yorkshire and beyond

The story of the current railway began when the old Cleethorpes council closed the original railway which it had built in 1948 as it wasnrsquot doing very well ldquoWhen the railway became available i decided it was too good an opportunity to miss out onrdquo says Shaw who was working for a steam company in Wales at the time and knew the area as his father had come from Cleethorpes ldquoWe have been running the railway which runs from Kingsway station beside the leisure centre along Cleethorpes foreshore and lakeside to North Sea Lane station at the mouth of Buck Beck for over 21 years and we are still developing it todayrdquo he says

Shaw had to totally rebuild the 15-inch gauge steam railway ldquoWhen we came here there was no electricity no gas no water but we changed that Now we have permission to go for another mile to take her right down to the edge of the small village of Tetney itrsquos a lot of money but wersquore looking at itrdquo

as well as the railway Shaw runs ndash what is claimed to be ndash the smallest pub in the world the Signal Box inn which he opened in 2006 in a converted Stanton Sidings cabin ldquoit measures eight by eight feet and we are able to fit in six peoplerdquo says Shaw proudly of the tiny pub that manages to stock a wide selection of beer wines and spirits other parts of the business include a bistro called Cafe Culture the Brief Encounters Tearoom and the Station Masterrsquos Gift Shop

ldquoWhen we came here the resort was just coming out of the last recession but we saw then that there were enough people wanting to develop businesses There are now new cafes different attractions and new hotels We have seen the amount of business increase by at least 20 over the last 10 years

ldquoWe still have the old seaside image in parts but where my business is we have big open areas and new retail development People like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tatty ldquo

To any business people considering opening in the area Shaw believes that in coming to Cleethorpes ldquoyou will always get support from other businesses as well as from the local council which is very forward thinkingrdquo

He adds ldquoif you look at the Grimsby and Cleethorpes area as a whole i think that potential business people would be surprised at the depth of engineering we have and the quality of the local workforce who are very highly skilledrdquo

bus station located at the eastern end of Freshney Place Shopping Centre There is ample car parking both within and around the town centrerdquo

Ranshaw says plans for the town centre will see further developments at the Riverhead Square Cartergate St James Square and the Grimsby Town station entrance ldquoDevelopment frameworks are currently being devised to bring details to the masterplan for the area and work is scheduled to deliver these improvements over the next five yearsrdquo

Along with all the regeneration developments the region is fast becoming synonymous with top-class education The area now has five academies ndash Tollbar Healing Havelock and Oasis Wintringham in Grimsby and Oasis Academy in Immingham Havelock which was established in 2007 is sponsored by the founder of the Carphone Warehouse empire David Ross

Ross who was born in Grimsby says he became

involved with Havelock because he ldquowanted to broaden the horizons and aspirations for the children by providing them with much more than just their day to day school workrdquo He adds ldquoWhat we have managed to achieve is to create a new dialogue between the school and the communityrdquo

Ross says the success of Havelock is measured by the percentage of students who have been applying to get in to the academy ldquoIt has been significantly over subscribedrdquo he says In the 201011 academic year the Academy had approximately 900 students equal numbers of boys and girls Attendance has also improved from 898 to 948 in the first two years since it has opened

Havelock and Tollbar were granted IB World School status authorising them to teach the International Baccalaureate Diploma Programme Considered prestigious the IB Diploma Programme along with the new IB Career-related Certificate will be offered to Form 4 (Year 10) students when they enter the sixth form in September 2011 ldquoThe IB has added an international element to the schoolrdquo says Ross who adds that while the IB is important ldquothe overall changes in the philosophy of the academy are also importantrdquo

And there is no understating the importance of changes in the physical environment in and around Grimsby and Cleethorpes As Wells concludes ldquoThis is an area where people need to come and see what is on offer then they will see just what potential there is for business and a great lifestylerdquo

CASE STUDY CleeTHOrPeS COaST ligHT railway

ldquoPeople like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tattyrdquo

the lawyers for business

bull Experience and business knowledge to provide tailored solutionsbull Local and national client base from micro business to blue chipbull City law firm expertise without the city cost

North East Lincolnshire is home to the arearsquos largest law firm Wilkin Chapman Grange We are proud to be supporting regeneration projects in the area and have been instructed on various projects by NELC and are advising Shoreline on the Freshney Green Development We are also advising the Enrolled Freeman on the regeneration of Freeman Street and are advisers to E factor supporting enterprise in the region

LEADING IN LAW IN LINCOLNSHIRE

wwwwilkinchapmancouk

If you would like to discuss further about how we can help you please contact us on

Tel 01472 262626New Oxford House Town Hall Square Grimsby DN31 1HE

The regeneration magazine for North East Lincolnshire

16

ldquoGrimsby is one of the best operating bases we have at the moment It is a benchmark for what we do elsewhere in the UKrdquoJamie Rowlands siemens

ldquoI feel very confident that our area will continue to grow and play its full part as one of Europersquos most competitive regions to move produce and distribute chemicalsrdquodR Glyn HuGHes Humber Chemical Focus

Grimsby is the closest major port to north sea offshore wind opportunities

1400 advanced engineering companies in yorkshire and Humber employing 170000 people 500 other firms involved in environmental technology

immingham was the initial departure point in July 1608 for the Pilgrim Fathers who fled to the netherlands and then on to america

Greater Grimsby has the uKrsquos longest-running local TV channel ndash seven

25 of the uKrsquos rail freight traffic

more than 30 different destinations from Humberside airport including a daily service to amsterdam europersquos fifth busiest airport

200 miles from london edinburgh and Rotterdam central to the uK and mainland europe

Cleethorpes was voted as one of the top 10 happiest places to live in the uK ndash according to a survey of uK towns

House prices 35 lower than the national average for a detached house

wH

aT o

uR

Bu

sin

es

se

s s

ayin

du

sTR

yd

id y

ou

Kn

ow

hellip

TRa

ns

Po

RT

livi

nG

an

d

wo

RK

inG

loC

aTio

n

Test

amen

t to

the

past

pre

sent

and

futu

re s

ucce

sses

of N

orth

Eas

t Li

ncol

nshi

re w

e hi

ghlig

ht th

e ke

y as

sets

top

fact

s an

d fig

ures

whi

ch

dem

onst

rate

how

the

area

has

bui

lt its

app

eal a

s a

prim

e lo

catio

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r fu

rthe

r inv

estm

ent

and

its fo

cus

on c

reat

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an e

nviro

nmen

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re n

ew

and

exis

ting

indu

strie

s an

d bu

sine

sses

wan

t to

loca

te e

xpan

d an

d gr

ow

ThE

facT

s 50 years of process industries in the Humber area 15000 people employed in 120 companies

The regeneration magazine for North East Lincolnshire

17

ldquoWe have got some really good people here I am looking forward to working towards our vision of becoming the safest most profitable European energy complexrdquomiKe wiRKowsKi general manager ConocoPhillips Humber Refinery

ldquoOur Grimsby workforce is energised and involved and understands the changes required by the business to evolve with increased levels of engagement and satisfactionrdquoTom van laaR head of global technical operations novartis

25 lower property costs and land values than competitor locations with lowest average wage costs lowest industrial rents lowest office costs

The 309 ft tall dock Tower was modelled on Palazzo Pubblico in siena italy

Grimsby Traditional smoked Fish has a Protected Geographical Indication (PGI) one of only 43 such products in the uK

70 of the uKrsquos seafood is processed in Grimsby

The Port of Grimsby and immingham is the uKrsquos largest port by tonnage

consumers within a four hour drive

local people within a 15-minute catchment or a workforce of 350000 within a 45-minute drive

Three-quarters of local primary schools outperformed the national average half the arearsquos schools and colleges outperformed the uK average at a-level

40 million 90000

passenger journeys each year from the heliport to and from 57 oil rigs in the southern north sea sector

30000 to 40000

500 food-related businesses

Fast links to strategic road networks

easy access to miles of unspoilt coastline and areas of outstanding natural beauty

The Centre for Assessment of Technical Competence ndash Humber (CATCH) is a unique training centre for process industries

C

M

Y

CM

MY

CY

CMY

K

Heartland Magazine 1pdf 1 12102011 160030

The regeneration magazine for North East Lincolnshire

Food for thought

investmentand business

as the long-standing centre of the uKrsquos fish industry north east Lincolnshire is synonymous with food but thanks to the ongoing diversification of the regionrsquos business community commercial activity is by no means restricted to the docks Alex Aspinall reports

ABOVE The Humber Estuary region has traditionally produced fossil fuels energy production is moving to wind power and other renewablesABOVE RIGHT Europersquos Food Town ndash bidding starts early at Grimsbyrsquos fish market

19

The technology-savvy world of new media is about as far removed from the regionrsquos traditional business base as you can get Yet there exists a burgeoning collection of creative companies and individuals making their home in the scenic setting of North East Lincolnshire

Notable among their number was Helen Philpot the former BBC Look North presenter Philpot was managing director of Immage Studios and Seven - the latter a community interest company

is the UKrsquos longest running local TV channel Despite the regionrsquos association with more traditional businesses Philpot believes it is the perfect base from which to operate a successful digital company

Much of this conviction comes from the digital infrastructure the region has boasted since the late 1990s The area was one of the first in the country to install the superior cable-based communication infrastructure that many towns are still investing money in to try and install today And this offers many kinds of 21st century businesses

rsaquo

investmentand business

20

The regeneration magazine for North East Lincolnshire

ABOVE Immage Studios is the state-of-the-art independent trading division of East Coast Media Grimsby Institutersquos media school

The regeneration magazine for North East Lincolnshire

21

concentration on networking innovation skills and training

Chief executive officer at HCF Glyn Hughes sees the arearsquos association with renewable energy as a natural progression ldquoThe Yorkshire and Humber area have both been closely linked with the original fossil fuels supply Traditionally it has always been a region of energy production and this provides an anchor point

ldquoAnd looking at the future now we have the river and the sea and quite a lot of wind off-shore The Humber is at the centre of a major agricultural area too so it is no surprise that we are heavily involved with things like biofuels and other natural projectsrdquo adds Hughes

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

Hughesrsquo optimism is not just based on anticipated future trends The first wave of energy investment is already powering a new era of success in the region Vireol is pumping just over pound200 million into its new bioethanol plant It is anticipated that the plant will produce around 165000 tonnes of ethanol each year and will be up and running by 2013

These new industries are bringing fresh business strength to North East Lincolnshire and are to be responsible for boosting the regionrsquos profile on the national stage

Any area boasting burgeoning renewable and digital business bases are likely to be able to look to the future with a certain degree of optimism

But perhaps the most positive aspect of this story is that the region is not pinning its hopes exclusively on these growing sectors Unlike many areas around the country and particularly those north of the capital North East Lincolnshirersquos traditional businesses are also booming The new sectors are arriving not as saviours but as welcome complements to the thriving businesses that are already operating in the area

In fact despite the challenging economic times they are operating within the businesses drawn from what would be described as the regionrsquos more traditional sectors are enjoying a period of noteworthy success themselves And this was neatly highlighted back in spring 2010 when Grimsbyrsquos seafood sector beat off strong competition from aerospace biomedical and health and life science clusters to scoop the Cluster Mark award for Best Overall Cluster

The accolade highlighted the importance of the regionrsquos seafood sector not just locally but also nationally and internationally Employing around 6000 and supporting a growing number of associated industries this cluster is the fuel that fires the nationrsquos seafood consumption It processes 70 of the UKrsquos frozen seafood and 80 of its chilled seafood

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

the foundations for successPhilpot says ldquoDigital capacity

has been slightly overlooked as an inward investment opportunity And I think sometimes when you fence off digital with creative you ignore the opportunities digital brings to other sectors I am a firm believer that digital permeates all sectors

ldquoIf you are a global business and you are looking to relocate to an area with good connections in terms of ports and logistics but you also need to communicate with your clients and customers where better than to come here where you can communicate in real time via video conferencing because of the infrastructure that is already in the ground Itrsquos not possible to do this in all areasrdquo

The regionrsquos digital credentials which are still to be fully exploited will facilitate the further clustering of companies working in the sector But by their nature digital companies do not work in isolation They are a welcome complement to any business district as they offer the vast majority of companies the opportunity to benefit in some way from their knowledge of modern working practices

Energy is another industry not as closely associated with this region as food and logistics North East Lincolnshire is now at the forefront of Britainrsquos commitment to increasing use of sustainable energy Hundreds of millions of pounds are set to flood in as more and more energy firms look to establish and shore up their operations in the region

Humber Chemical Focus (HCF) is the member-led organisation which represents over 100 chemical and energy companies in the region it was established in 1999 to support the chemical industry In more recent years it has been accepting membership approaches from an increasing number of sustainable energy companies and it remains committed to supporting business in the region through its

rsaquo

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 12: Heartland #1

The regeneration magazine for North East Lincolnshire

13

MAIN IMAGE Big skies and wide open spaces of the Lincolnshire WoldsFAR LEFT Fireworks in CleethorpesLEFT Leisure pursuits ndash a kite surfer at CleethorpesBELOW Hich octane fun at Pleasure Island Cleethorpes

points about the area existing residents in Grimsby and Cleethorpes have found that its image is not as modern or as appealing to potential residents or new businesspeople

Local businessman Malcolm Gourlay is a director of Ever Furniture which has a retail business in Cleethorpes workshops in Grimsby and has been trading since 2006 While Gourlay describes Grimsby as a fantastic place he believes it has an image problem ldquoIt looks like a run down fishing port at the moment which is in need of redevelopment It used to be the hub of Europe when it came to fishing But now there are areas which are almost abandonedrdquo

Wells agrees saying ldquoIn terms of promoting the region we are also trying to change the perception of the area For instance some people who havenrsquot visited Cleethorpes may still have the image of it being a postcard resort but it is very much a 21st

ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new image Development frameworks are currently being devised to bring details to the masterplan for the areardquo

century resort as well as retaining its authentic 19th century characterrdquo

Major changes have already begun and more are on their way Dave Ranshaw Grimsby Town Centre Forum manager says that during the past five years Grimsby town centre has undergone a dramatic transformation with the pedestrianisation of the main retail thoroughfare Victoria Street underwent an extensive facelift with new paving bespoke lamp-posts and a fountain

Ranshaw says the work has been well received both by visitors to the town centre and the local businesses He adds ldquoOn the back of this investment several stores including House of Fraser and The Body Shop undertook improvements to their own premises to reflect the new imagerdquo

As for transport Ranshaw says ldquoThe town centre is well served by rail bus and car with Grimsby Town station literally a few short steps away and a rsaquo

quality of life14

The regeneration magazine for North East Lincolnshire

Since 1989 the famous Cleethorpes Coast Light Railway has been one of the arearsquos main visitor attractions With an average of 150000 visitors a year ndash and growing ndash it operates along two miles of track overlooking the Humber estuary

Run by North East Lincolnshire councillor Chris Shaw the railway is the last of its kind on the east coast ldquoCleethorpes is a fantastic area itrsquos the place where people can come and relax North East Lincolnshire is an area for the food industry and Cleethorpes is the place for touristsrdquo Shaw says he has clientele 52 weeks a year from around Lincolnshire yorkshire and beyond

The story of the current railway began when the old Cleethorpes council closed the original railway which it had built in 1948 as it wasnrsquot doing very well ldquoWhen the railway became available i decided it was too good an opportunity to miss out onrdquo says Shaw who was working for a steam company in Wales at the time and knew the area as his father had come from Cleethorpes ldquoWe have been running the railway which runs from Kingsway station beside the leisure centre along Cleethorpes foreshore and lakeside to North Sea Lane station at the mouth of Buck Beck for over 21 years and we are still developing it todayrdquo he says

Shaw had to totally rebuild the 15-inch gauge steam railway ldquoWhen we came here there was no electricity no gas no water but we changed that Now we have permission to go for another mile to take her right down to the edge of the small village of Tetney itrsquos a lot of money but wersquore looking at itrdquo

as well as the railway Shaw runs ndash what is claimed to be ndash the smallest pub in the world the Signal Box inn which he opened in 2006 in a converted Stanton Sidings cabin ldquoit measures eight by eight feet and we are able to fit in six peoplerdquo says Shaw proudly of the tiny pub that manages to stock a wide selection of beer wines and spirits other parts of the business include a bistro called Cafe Culture the Brief Encounters Tearoom and the Station Masterrsquos Gift Shop

ldquoWhen we came here the resort was just coming out of the last recession but we saw then that there were enough people wanting to develop businesses There are now new cafes different attractions and new hotels We have seen the amount of business increase by at least 20 over the last 10 years

ldquoWe still have the old seaside image in parts but where my business is we have big open areas and new retail development People like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tatty ldquo

To any business people considering opening in the area Shaw believes that in coming to Cleethorpes ldquoyou will always get support from other businesses as well as from the local council which is very forward thinkingrdquo

He adds ldquoif you look at the Grimsby and Cleethorpes area as a whole i think that potential business people would be surprised at the depth of engineering we have and the quality of the local workforce who are very highly skilledrdquo

bus station located at the eastern end of Freshney Place Shopping Centre There is ample car parking both within and around the town centrerdquo

Ranshaw says plans for the town centre will see further developments at the Riverhead Square Cartergate St James Square and the Grimsby Town station entrance ldquoDevelopment frameworks are currently being devised to bring details to the masterplan for the area and work is scheduled to deliver these improvements over the next five yearsrdquo

Along with all the regeneration developments the region is fast becoming synonymous with top-class education The area now has five academies ndash Tollbar Healing Havelock and Oasis Wintringham in Grimsby and Oasis Academy in Immingham Havelock which was established in 2007 is sponsored by the founder of the Carphone Warehouse empire David Ross

Ross who was born in Grimsby says he became

involved with Havelock because he ldquowanted to broaden the horizons and aspirations for the children by providing them with much more than just their day to day school workrdquo He adds ldquoWhat we have managed to achieve is to create a new dialogue between the school and the communityrdquo

Ross says the success of Havelock is measured by the percentage of students who have been applying to get in to the academy ldquoIt has been significantly over subscribedrdquo he says In the 201011 academic year the Academy had approximately 900 students equal numbers of boys and girls Attendance has also improved from 898 to 948 in the first two years since it has opened

Havelock and Tollbar were granted IB World School status authorising them to teach the International Baccalaureate Diploma Programme Considered prestigious the IB Diploma Programme along with the new IB Career-related Certificate will be offered to Form 4 (Year 10) students when they enter the sixth form in September 2011 ldquoThe IB has added an international element to the schoolrdquo says Ross who adds that while the IB is important ldquothe overall changes in the philosophy of the academy are also importantrdquo

And there is no understating the importance of changes in the physical environment in and around Grimsby and Cleethorpes As Wells concludes ldquoThis is an area where people need to come and see what is on offer then they will see just what potential there is for business and a great lifestylerdquo

CASE STUDY CleeTHOrPeS COaST ligHT railway

ldquoPeople like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tattyrdquo

the lawyers for business

bull Experience and business knowledge to provide tailored solutionsbull Local and national client base from micro business to blue chipbull City law firm expertise without the city cost

North East Lincolnshire is home to the arearsquos largest law firm Wilkin Chapman Grange We are proud to be supporting regeneration projects in the area and have been instructed on various projects by NELC and are advising Shoreline on the Freshney Green Development We are also advising the Enrolled Freeman on the regeneration of Freeman Street and are advisers to E factor supporting enterprise in the region

LEADING IN LAW IN LINCOLNSHIRE

wwwwilkinchapmancouk

If you would like to discuss further about how we can help you please contact us on

Tel 01472 262626New Oxford House Town Hall Square Grimsby DN31 1HE

The regeneration magazine for North East Lincolnshire

16

ldquoGrimsby is one of the best operating bases we have at the moment It is a benchmark for what we do elsewhere in the UKrdquoJamie Rowlands siemens

ldquoI feel very confident that our area will continue to grow and play its full part as one of Europersquos most competitive regions to move produce and distribute chemicalsrdquodR Glyn HuGHes Humber Chemical Focus

Grimsby is the closest major port to north sea offshore wind opportunities

1400 advanced engineering companies in yorkshire and Humber employing 170000 people 500 other firms involved in environmental technology

immingham was the initial departure point in July 1608 for the Pilgrim Fathers who fled to the netherlands and then on to america

Greater Grimsby has the uKrsquos longest-running local TV channel ndash seven

25 of the uKrsquos rail freight traffic

more than 30 different destinations from Humberside airport including a daily service to amsterdam europersquos fifth busiest airport

200 miles from london edinburgh and Rotterdam central to the uK and mainland europe

Cleethorpes was voted as one of the top 10 happiest places to live in the uK ndash according to a survey of uK towns

House prices 35 lower than the national average for a detached house

wH

aT o

uR

Bu

sin

es

se

s s

ayin

du

sTR

yd

id y

ou

Kn

ow

hellip

TRa

ns

Po

RT

livi

nG

an

d

wo

RK

inG

loC

aTio

n

Test

amen

t to

the

past

pre

sent

and

futu

re s

ucce

sses

of N

orth

Eas

t Li

ncol

nshi

re w

e hi

ghlig

ht th

e ke

y as

sets

top

fact

s an

d fig

ures

whi

ch

dem

onst

rate

how

the

area

has

bui

lt its

app

eal a

s a

prim

e lo

catio

n fo

r fu

rthe

r inv

estm

ent

and

its fo

cus

on c

reat

ing

an e

nviro

nmen

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re n

ew

and

exis

ting

indu

strie

s an

d bu

sine

sses

wan

t to

loca

te e

xpan

d an

d gr

ow

ThE

facT

s 50 years of process industries in the Humber area 15000 people employed in 120 companies

The regeneration magazine for North East Lincolnshire

17

ldquoWe have got some really good people here I am looking forward to working towards our vision of becoming the safest most profitable European energy complexrdquomiKe wiRKowsKi general manager ConocoPhillips Humber Refinery

ldquoOur Grimsby workforce is energised and involved and understands the changes required by the business to evolve with increased levels of engagement and satisfactionrdquoTom van laaR head of global technical operations novartis

25 lower property costs and land values than competitor locations with lowest average wage costs lowest industrial rents lowest office costs

The 309 ft tall dock Tower was modelled on Palazzo Pubblico in siena italy

Grimsby Traditional smoked Fish has a Protected Geographical Indication (PGI) one of only 43 such products in the uK

70 of the uKrsquos seafood is processed in Grimsby

The Port of Grimsby and immingham is the uKrsquos largest port by tonnage

consumers within a four hour drive

local people within a 15-minute catchment or a workforce of 350000 within a 45-minute drive

Three-quarters of local primary schools outperformed the national average half the arearsquos schools and colleges outperformed the uK average at a-level

40 million 90000

passenger journeys each year from the heliport to and from 57 oil rigs in the southern north sea sector

30000 to 40000

500 food-related businesses

Fast links to strategic road networks

easy access to miles of unspoilt coastline and areas of outstanding natural beauty

The Centre for Assessment of Technical Competence ndash Humber (CATCH) is a unique training centre for process industries

C

M

Y

CM

MY

CY

CMY

K

Heartland Magazine 1pdf 1 12102011 160030

The regeneration magazine for North East Lincolnshire

Food for thought

investmentand business

as the long-standing centre of the uKrsquos fish industry north east Lincolnshire is synonymous with food but thanks to the ongoing diversification of the regionrsquos business community commercial activity is by no means restricted to the docks Alex Aspinall reports

ABOVE The Humber Estuary region has traditionally produced fossil fuels energy production is moving to wind power and other renewablesABOVE RIGHT Europersquos Food Town ndash bidding starts early at Grimsbyrsquos fish market

19

The technology-savvy world of new media is about as far removed from the regionrsquos traditional business base as you can get Yet there exists a burgeoning collection of creative companies and individuals making their home in the scenic setting of North East Lincolnshire

Notable among their number was Helen Philpot the former BBC Look North presenter Philpot was managing director of Immage Studios and Seven - the latter a community interest company

is the UKrsquos longest running local TV channel Despite the regionrsquos association with more traditional businesses Philpot believes it is the perfect base from which to operate a successful digital company

Much of this conviction comes from the digital infrastructure the region has boasted since the late 1990s The area was one of the first in the country to install the superior cable-based communication infrastructure that many towns are still investing money in to try and install today And this offers many kinds of 21st century businesses

rsaquo

investmentand business

20

The regeneration magazine for North East Lincolnshire

ABOVE Immage Studios is the state-of-the-art independent trading division of East Coast Media Grimsby Institutersquos media school

The regeneration magazine for North East Lincolnshire

21

concentration on networking innovation skills and training

Chief executive officer at HCF Glyn Hughes sees the arearsquos association with renewable energy as a natural progression ldquoThe Yorkshire and Humber area have both been closely linked with the original fossil fuels supply Traditionally it has always been a region of energy production and this provides an anchor point

ldquoAnd looking at the future now we have the river and the sea and quite a lot of wind off-shore The Humber is at the centre of a major agricultural area too so it is no surprise that we are heavily involved with things like biofuels and other natural projectsrdquo adds Hughes

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

Hughesrsquo optimism is not just based on anticipated future trends The first wave of energy investment is already powering a new era of success in the region Vireol is pumping just over pound200 million into its new bioethanol plant It is anticipated that the plant will produce around 165000 tonnes of ethanol each year and will be up and running by 2013

These new industries are bringing fresh business strength to North East Lincolnshire and are to be responsible for boosting the regionrsquos profile on the national stage

Any area boasting burgeoning renewable and digital business bases are likely to be able to look to the future with a certain degree of optimism

But perhaps the most positive aspect of this story is that the region is not pinning its hopes exclusively on these growing sectors Unlike many areas around the country and particularly those north of the capital North East Lincolnshirersquos traditional businesses are also booming The new sectors are arriving not as saviours but as welcome complements to the thriving businesses that are already operating in the area

In fact despite the challenging economic times they are operating within the businesses drawn from what would be described as the regionrsquos more traditional sectors are enjoying a period of noteworthy success themselves And this was neatly highlighted back in spring 2010 when Grimsbyrsquos seafood sector beat off strong competition from aerospace biomedical and health and life science clusters to scoop the Cluster Mark award for Best Overall Cluster

The accolade highlighted the importance of the regionrsquos seafood sector not just locally but also nationally and internationally Employing around 6000 and supporting a growing number of associated industries this cluster is the fuel that fires the nationrsquos seafood consumption It processes 70 of the UKrsquos frozen seafood and 80 of its chilled seafood

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

the foundations for successPhilpot says ldquoDigital capacity

has been slightly overlooked as an inward investment opportunity And I think sometimes when you fence off digital with creative you ignore the opportunities digital brings to other sectors I am a firm believer that digital permeates all sectors

ldquoIf you are a global business and you are looking to relocate to an area with good connections in terms of ports and logistics but you also need to communicate with your clients and customers where better than to come here where you can communicate in real time via video conferencing because of the infrastructure that is already in the ground Itrsquos not possible to do this in all areasrdquo

The regionrsquos digital credentials which are still to be fully exploited will facilitate the further clustering of companies working in the sector But by their nature digital companies do not work in isolation They are a welcome complement to any business district as they offer the vast majority of companies the opportunity to benefit in some way from their knowledge of modern working practices

Energy is another industry not as closely associated with this region as food and logistics North East Lincolnshire is now at the forefront of Britainrsquos commitment to increasing use of sustainable energy Hundreds of millions of pounds are set to flood in as more and more energy firms look to establish and shore up their operations in the region

Humber Chemical Focus (HCF) is the member-led organisation which represents over 100 chemical and energy companies in the region it was established in 1999 to support the chemical industry In more recent years it has been accepting membership approaches from an increasing number of sustainable energy companies and it remains committed to supporting business in the region through its

rsaquo

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 13: Heartland #1

quality of life14

The regeneration magazine for North East Lincolnshire

Since 1989 the famous Cleethorpes Coast Light Railway has been one of the arearsquos main visitor attractions With an average of 150000 visitors a year ndash and growing ndash it operates along two miles of track overlooking the Humber estuary

Run by North East Lincolnshire councillor Chris Shaw the railway is the last of its kind on the east coast ldquoCleethorpes is a fantastic area itrsquos the place where people can come and relax North East Lincolnshire is an area for the food industry and Cleethorpes is the place for touristsrdquo Shaw says he has clientele 52 weeks a year from around Lincolnshire yorkshire and beyond

The story of the current railway began when the old Cleethorpes council closed the original railway which it had built in 1948 as it wasnrsquot doing very well ldquoWhen the railway became available i decided it was too good an opportunity to miss out onrdquo says Shaw who was working for a steam company in Wales at the time and knew the area as his father had come from Cleethorpes ldquoWe have been running the railway which runs from Kingsway station beside the leisure centre along Cleethorpes foreshore and lakeside to North Sea Lane station at the mouth of Buck Beck for over 21 years and we are still developing it todayrdquo he says

Shaw had to totally rebuild the 15-inch gauge steam railway ldquoWhen we came here there was no electricity no gas no water but we changed that Now we have permission to go for another mile to take her right down to the edge of the small village of Tetney itrsquos a lot of money but wersquore looking at itrdquo

as well as the railway Shaw runs ndash what is claimed to be ndash the smallest pub in the world the Signal Box inn which he opened in 2006 in a converted Stanton Sidings cabin ldquoit measures eight by eight feet and we are able to fit in six peoplerdquo says Shaw proudly of the tiny pub that manages to stock a wide selection of beer wines and spirits other parts of the business include a bistro called Cafe Culture the Brief Encounters Tearoom and the Station Masterrsquos Gift Shop

ldquoWhen we came here the resort was just coming out of the last recession but we saw then that there were enough people wanting to develop businesses There are now new cafes different attractions and new hotels We have seen the amount of business increase by at least 20 over the last 10 years

ldquoWe still have the old seaside image in parts but where my business is we have big open areas and new retail development People like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tatty ldquo

To any business people considering opening in the area Shaw believes that in coming to Cleethorpes ldquoyou will always get support from other businesses as well as from the local council which is very forward thinkingrdquo

He adds ldquoif you look at the Grimsby and Cleethorpes area as a whole i think that potential business people would be surprised at the depth of engineering we have and the quality of the local workforce who are very highly skilledrdquo

bus station located at the eastern end of Freshney Place Shopping Centre There is ample car parking both within and around the town centrerdquo

Ranshaw says plans for the town centre will see further developments at the Riverhead Square Cartergate St James Square and the Grimsby Town station entrance ldquoDevelopment frameworks are currently being devised to bring details to the masterplan for the area and work is scheduled to deliver these improvements over the next five yearsrdquo

Along with all the regeneration developments the region is fast becoming synonymous with top-class education The area now has five academies ndash Tollbar Healing Havelock and Oasis Wintringham in Grimsby and Oasis Academy in Immingham Havelock which was established in 2007 is sponsored by the founder of the Carphone Warehouse empire David Ross

Ross who was born in Grimsby says he became

involved with Havelock because he ldquowanted to broaden the horizons and aspirations for the children by providing them with much more than just their day to day school workrdquo He adds ldquoWhat we have managed to achieve is to create a new dialogue between the school and the communityrdquo

Ross says the success of Havelock is measured by the percentage of students who have been applying to get in to the academy ldquoIt has been significantly over subscribedrdquo he says In the 201011 academic year the Academy had approximately 900 students equal numbers of boys and girls Attendance has also improved from 898 to 948 in the first two years since it has opened

Havelock and Tollbar were granted IB World School status authorising them to teach the International Baccalaureate Diploma Programme Considered prestigious the IB Diploma Programme along with the new IB Career-related Certificate will be offered to Form 4 (Year 10) students when they enter the sixth form in September 2011 ldquoThe IB has added an international element to the schoolrdquo says Ross who adds that while the IB is important ldquothe overall changes in the philosophy of the academy are also importantrdquo

And there is no understating the importance of changes in the physical environment in and around Grimsby and Cleethorpes As Wells concludes ldquoThis is an area where people need to come and see what is on offer then they will see just what potential there is for business and a great lifestylerdquo

CASE STUDY CleeTHOrPeS COaST ligHT railway

ldquoPeople like some of the traditional but what we have to ensure is that we retain the quality traditional doesnrsquot need to mean that a place looks downmarket or tattyrdquo

the lawyers for business

bull Experience and business knowledge to provide tailored solutionsbull Local and national client base from micro business to blue chipbull City law firm expertise without the city cost

North East Lincolnshire is home to the arearsquos largest law firm Wilkin Chapman Grange We are proud to be supporting regeneration projects in the area and have been instructed on various projects by NELC and are advising Shoreline on the Freshney Green Development We are also advising the Enrolled Freeman on the regeneration of Freeman Street and are advisers to E factor supporting enterprise in the region

LEADING IN LAW IN LINCOLNSHIRE

wwwwilkinchapmancouk

If you would like to discuss further about how we can help you please contact us on

Tel 01472 262626New Oxford House Town Hall Square Grimsby DN31 1HE

The regeneration magazine for North East Lincolnshire

16

ldquoGrimsby is one of the best operating bases we have at the moment It is a benchmark for what we do elsewhere in the UKrdquoJamie Rowlands siemens

ldquoI feel very confident that our area will continue to grow and play its full part as one of Europersquos most competitive regions to move produce and distribute chemicalsrdquodR Glyn HuGHes Humber Chemical Focus

Grimsby is the closest major port to north sea offshore wind opportunities

1400 advanced engineering companies in yorkshire and Humber employing 170000 people 500 other firms involved in environmental technology

immingham was the initial departure point in July 1608 for the Pilgrim Fathers who fled to the netherlands and then on to america

Greater Grimsby has the uKrsquos longest-running local TV channel ndash seven

25 of the uKrsquos rail freight traffic

more than 30 different destinations from Humberside airport including a daily service to amsterdam europersquos fifth busiest airport

200 miles from london edinburgh and Rotterdam central to the uK and mainland europe

Cleethorpes was voted as one of the top 10 happiest places to live in the uK ndash according to a survey of uK towns

House prices 35 lower than the national average for a detached house

wH

aT o

uR

Bu

sin

es

se

s s

ayin

du

sTR

yd

id y

ou

Kn

ow

hellip

TRa

ns

Po

RT

livi

nG

an

d

wo

RK

inG

loC

aTio

n

Test

amen

t to

the

past

pre

sent

and

futu

re s

ucce

sses

of N

orth

Eas

t Li

ncol

nshi

re w

e hi

ghlig

ht th

e ke

y as

sets

top

fact

s an

d fig

ures

whi

ch

dem

onst

rate

how

the

area

has

bui

lt its

app

eal a

s a

prim

e lo

catio

n fo

r fu

rthe

r inv

estm

ent

and

its fo

cus

on c

reat

ing

an e

nviro

nmen

t whe

re n

ew

and

exis

ting

indu

strie

s an

d bu

sine

sses

wan

t to

loca

te e

xpan

d an

d gr

ow

ThE

facT

s 50 years of process industries in the Humber area 15000 people employed in 120 companies

The regeneration magazine for North East Lincolnshire

17

ldquoWe have got some really good people here I am looking forward to working towards our vision of becoming the safest most profitable European energy complexrdquomiKe wiRKowsKi general manager ConocoPhillips Humber Refinery

ldquoOur Grimsby workforce is energised and involved and understands the changes required by the business to evolve with increased levels of engagement and satisfactionrdquoTom van laaR head of global technical operations novartis

25 lower property costs and land values than competitor locations with lowest average wage costs lowest industrial rents lowest office costs

The 309 ft tall dock Tower was modelled on Palazzo Pubblico in siena italy

Grimsby Traditional smoked Fish has a Protected Geographical Indication (PGI) one of only 43 such products in the uK

70 of the uKrsquos seafood is processed in Grimsby

The Port of Grimsby and immingham is the uKrsquos largest port by tonnage

consumers within a four hour drive

local people within a 15-minute catchment or a workforce of 350000 within a 45-minute drive

Three-quarters of local primary schools outperformed the national average half the arearsquos schools and colleges outperformed the uK average at a-level

40 million 90000

passenger journeys each year from the heliport to and from 57 oil rigs in the southern north sea sector

30000 to 40000

500 food-related businesses

Fast links to strategic road networks

easy access to miles of unspoilt coastline and areas of outstanding natural beauty

The Centre for Assessment of Technical Competence ndash Humber (CATCH) is a unique training centre for process industries

C

M

Y

CM

MY

CY

CMY

K

Heartland Magazine 1pdf 1 12102011 160030

The regeneration magazine for North East Lincolnshire

Food for thought

investmentand business

as the long-standing centre of the uKrsquos fish industry north east Lincolnshire is synonymous with food but thanks to the ongoing diversification of the regionrsquos business community commercial activity is by no means restricted to the docks Alex Aspinall reports

ABOVE The Humber Estuary region has traditionally produced fossil fuels energy production is moving to wind power and other renewablesABOVE RIGHT Europersquos Food Town ndash bidding starts early at Grimsbyrsquos fish market

19

The technology-savvy world of new media is about as far removed from the regionrsquos traditional business base as you can get Yet there exists a burgeoning collection of creative companies and individuals making their home in the scenic setting of North East Lincolnshire

Notable among their number was Helen Philpot the former BBC Look North presenter Philpot was managing director of Immage Studios and Seven - the latter a community interest company

is the UKrsquos longest running local TV channel Despite the regionrsquos association with more traditional businesses Philpot believes it is the perfect base from which to operate a successful digital company

Much of this conviction comes from the digital infrastructure the region has boasted since the late 1990s The area was one of the first in the country to install the superior cable-based communication infrastructure that many towns are still investing money in to try and install today And this offers many kinds of 21st century businesses

rsaquo

investmentand business

20

The regeneration magazine for North East Lincolnshire

ABOVE Immage Studios is the state-of-the-art independent trading division of East Coast Media Grimsby Institutersquos media school

The regeneration magazine for North East Lincolnshire

21

concentration on networking innovation skills and training

Chief executive officer at HCF Glyn Hughes sees the arearsquos association with renewable energy as a natural progression ldquoThe Yorkshire and Humber area have both been closely linked with the original fossil fuels supply Traditionally it has always been a region of energy production and this provides an anchor point

ldquoAnd looking at the future now we have the river and the sea and quite a lot of wind off-shore The Humber is at the centre of a major agricultural area too so it is no surprise that we are heavily involved with things like biofuels and other natural projectsrdquo adds Hughes

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

Hughesrsquo optimism is not just based on anticipated future trends The first wave of energy investment is already powering a new era of success in the region Vireol is pumping just over pound200 million into its new bioethanol plant It is anticipated that the plant will produce around 165000 tonnes of ethanol each year and will be up and running by 2013

These new industries are bringing fresh business strength to North East Lincolnshire and are to be responsible for boosting the regionrsquos profile on the national stage

Any area boasting burgeoning renewable and digital business bases are likely to be able to look to the future with a certain degree of optimism

But perhaps the most positive aspect of this story is that the region is not pinning its hopes exclusively on these growing sectors Unlike many areas around the country and particularly those north of the capital North East Lincolnshirersquos traditional businesses are also booming The new sectors are arriving not as saviours but as welcome complements to the thriving businesses that are already operating in the area

In fact despite the challenging economic times they are operating within the businesses drawn from what would be described as the regionrsquos more traditional sectors are enjoying a period of noteworthy success themselves And this was neatly highlighted back in spring 2010 when Grimsbyrsquos seafood sector beat off strong competition from aerospace biomedical and health and life science clusters to scoop the Cluster Mark award for Best Overall Cluster

The accolade highlighted the importance of the regionrsquos seafood sector not just locally but also nationally and internationally Employing around 6000 and supporting a growing number of associated industries this cluster is the fuel that fires the nationrsquos seafood consumption It processes 70 of the UKrsquos frozen seafood and 80 of its chilled seafood

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

the foundations for successPhilpot says ldquoDigital capacity

has been slightly overlooked as an inward investment opportunity And I think sometimes when you fence off digital with creative you ignore the opportunities digital brings to other sectors I am a firm believer that digital permeates all sectors

ldquoIf you are a global business and you are looking to relocate to an area with good connections in terms of ports and logistics but you also need to communicate with your clients and customers where better than to come here where you can communicate in real time via video conferencing because of the infrastructure that is already in the ground Itrsquos not possible to do this in all areasrdquo

The regionrsquos digital credentials which are still to be fully exploited will facilitate the further clustering of companies working in the sector But by their nature digital companies do not work in isolation They are a welcome complement to any business district as they offer the vast majority of companies the opportunity to benefit in some way from their knowledge of modern working practices

Energy is another industry not as closely associated with this region as food and logistics North East Lincolnshire is now at the forefront of Britainrsquos commitment to increasing use of sustainable energy Hundreds of millions of pounds are set to flood in as more and more energy firms look to establish and shore up their operations in the region

Humber Chemical Focus (HCF) is the member-led organisation which represents over 100 chemical and energy companies in the region it was established in 1999 to support the chemical industry In more recent years it has been accepting membership approaches from an increasing number of sustainable energy companies and it remains committed to supporting business in the region through its

rsaquo

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 14: Heartland #1

the lawyers for business

bull Experience and business knowledge to provide tailored solutionsbull Local and national client base from micro business to blue chipbull City law firm expertise without the city cost

North East Lincolnshire is home to the arearsquos largest law firm Wilkin Chapman Grange We are proud to be supporting regeneration projects in the area and have been instructed on various projects by NELC and are advising Shoreline on the Freshney Green Development We are also advising the Enrolled Freeman on the regeneration of Freeman Street and are advisers to E factor supporting enterprise in the region

LEADING IN LAW IN LINCOLNSHIRE

wwwwilkinchapmancouk

If you would like to discuss further about how we can help you please contact us on

Tel 01472 262626New Oxford House Town Hall Square Grimsby DN31 1HE

The regeneration magazine for North East Lincolnshire

16

ldquoGrimsby is one of the best operating bases we have at the moment It is a benchmark for what we do elsewhere in the UKrdquoJamie Rowlands siemens

ldquoI feel very confident that our area will continue to grow and play its full part as one of Europersquos most competitive regions to move produce and distribute chemicalsrdquodR Glyn HuGHes Humber Chemical Focus

Grimsby is the closest major port to north sea offshore wind opportunities

1400 advanced engineering companies in yorkshire and Humber employing 170000 people 500 other firms involved in environmental technology

immingham was the initial departure point in July 1608 for the Pilgrim Fathers who fled to the netherlands and then on to america

Greater Grimsby has the uKrsquos longest-running local TV channel ndash seven

25 of the uKrsquos rail freight traffic

more than 30 different destinations from Humberside airport including a daily service to amsterdam europersquos fifth busiest airport

200 miles from london edinburgh and Rotterdam central to the uK and mainland europe

Cleethorpes was voted as one of the top 10 happiest places to live in the uK ndash according to a survey of uK towns

House prices 35 lower than the national average for a detached house

wH

aT o

uR

Bu

sin

es

se

s s

ayin

du

sTR

yd

id y

ou

Kn

ow

hellip

TRa

ns

Po

RT

livi

nG

an

d

wo

RK

inG

loC

aTio

n

Test

amen

t to

the

past

pre

sent

and

futu

re s

ucce

sses

of N

orth

Eas

t Li

ncol

nshi

re w

e hi

ghlig

ht th

e ke

y as

sets

top

fact

s an

d fig

ures

whi

ch

dem

onst

rate

how

the

area

has

bui

lt its

app

eal a

s a

prim

e lo

catio

n fo

r fu

rthe

r inv

estm

ent

and

its fo

cus

on c

reat

ing

an e

nviro

nmen

t whe

re n

ew

and

exis

ting

indu

strie

s an

d bu

sine

sses

wan

t to

loca

te e

xpan

d an

d gr

ow

ThE

facT

s 50 years of process industries in the Humber area 15000 people employed in 120 companies

The regeneration magazine for North East Lincolnshire

17

ldquoWe have got some really good people here I am looking forward to working towards our vision of becoming the safest most profitable European energy complexrdquomiKe wiRKowsKi general manager ConocoPhillips Humber Refinery

ldquoOur Grimsby workforce is energised and involved and understands the changes required by the business to evolve with increased levels of engagement and satisfactionrdquoTom van laaR head of global technical operations novartis

25 lower property costs and land values than competitor locations with lowest average wage costs lowest industrial rents lowest office costs

The 309 ft tall dock Tower was modelled on Palazzo Pubblico in siena italy

Grimsby Traditional smoked Fish has a Protected Geographical Indication (PGI) one of only 43 such products in the uK

70 of the uKrsquos seafood is processed in Grimsby

The Port of Grimsby and immingham is the uKrsquos largest port by tonnage

consumers within a four hour drive

local people within a 15-minute catchment or a workforce of 350000 within a 45-minute drive

Three-quarters of local primary schools outperformed the national average half the arearsquos schools and colleges outperformed the uK average at a-level

40 million 90000

passenger journeys each year from the heliport to and from 57 oil rigs in the southern north sea sector

30000 to 40000

500 food-related businesses

Fast links to strategic road networks

easy access to miles of unspoilt coastline and areas of outstanding natural beauty

The Centre for Assessment of Technical Competence ndash Humber (CATCH) is a unique training centre for process industries

C

M

Y

CM

MY

CY

CMY

K

Heartland Magazine 1pdf 1 12102011 160030

The regeneration magazine for North East Lincolnshire

Food for thought

investmentand business

as the long-standing centre of the uKrsquos fish industry north east Lincolnshire is synonymous with food but thanks to the ongoing diversification of the regionrsquos business community commercial activity is by no means restricted to the docks Alex Aspinall reports

ABOVE The Humber Estuary region has traditionally produced fossil fuels energy production is moving to wind power and other renewablesABOVE RIGHT Europersquos Food Town ndash bidding starts early at Grimsbyrsquos fish market

19

The technology-savvy world of new media is about as far removed from the regionrsquos traditional business base as you can get Yet there exists a burgeoning collection of creative companies and individuals making their home in the scenic setting of North East Lincolnshire

Notable among their number was Helen Philpot the former BBC Look North presenter Philpot was managing director of Immage Studios and Seven - the latter a community interest company

is the UKrsquos longest running local TV channel Despite the regionrsquos association with more traditional businesses Philpot believes it is the perfect base from which to operate a successful digital company

Much of this conviction comes from the digital infrastructure the region has boasted since the late 1990s The area was one of the first in the country to install the superior cable-based communication infrastructure that many towns are still investing money in to try and install today And this offers many kinds of 21st century businesses

rsaquo

investmentand business

20

The regeneration magazine for North East Lincolnshire

ABOVE Immage Studios is the state-of-the-art independent trading division of East Coast Media Grimsby Institutersquos media school

The regeneration magazine for North East Lincolnshire

21

concentration on networking innovation skills and training

Chief executive officer at HCF Glyn Hughes sees the arearsquos association with renewable energy as a natural progression ldquoThe Yorkshire and Humber area have both been closely linked with the original fossil fuels supply Traditionally it has always been a region of energy production and this provides an anchor point

ldquoAnd looking at the future now we have the river and the sea and quite a lot of wind off-shore The Humber is at the centre of a major agricultural area too so it is no surprise that we are heavily involved with things like biofuels and other natural projectsrdquo adds Hughes

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

Hughesrsquo optimism is not just based on anticipated future trends The first wave of energy investment is already powering a new era of success in the region Vireol is pumping just over pound200 million into its new bioethanol plant It is anticipated that the plant will produce around 165000 tonnes of ethanol each year and will be up and running by 2013

These new industries are bringing fresh business strength to North East Lincolnshire and are to be responsible for boosting the regionrsquos profile on the national stage

Any area boasting burgeoning renewable and digital business bases are likely to be able to look to the future with a certain degree of optimism

But perhaps the most positive aspect of this story is that the region is not pinning its hopes exclusively on these growing sectors Unlike many areas around the country and particularly those north of the capital North East Lincolnshirersquos traditional businesses are also booming The new sectors are arriving not as saviours but as welcome complements to the thriving businesses that are already operating in the area

In fact despite the challenging economic times they are operating within the businesses drawn from what would be described as the regionrsquos more traditional sectors are enjoying a period of noteworthy success themselves And this was neatly highlighted back in spring 2010 when Grimsbyrsquos seafood sector beat off strong competition from aerospace biomedical and health and life science clusters to scoop the Cluster Mark award for Best Overall Cluster

The accolade highlighted the importance of the regionrsquos seafood sector not just locally but also nationally and internationally Employing around 6000 and supporting a growing number of associated industries this cluster is the fuel that fires the nationrsquos seafood consumption It processes 70 of the UKrsquos frozen seafood and 80 of its chilled seafood

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

the foundations for successPhilpot says ldquoDigital capacity

has been slightly overlooked as an inward investment opportunity And I think sometimes when you fence off digital with creative you ignore the opportunities digital brings to other sectors I am a firm believer that digital permeates all sectors

ldquoIf you are a global business and you are looking to relocate to an area with good connections in terms of ports and logistics but you also need to communicate with your clients and customers where better than to come here where you can communicate in real time via video conferencing because of the infrastructure that is already in the ground Itrsquos not possible to do this in all areasrdquo

The regionrsquos digital credentials which are still to be fully exploited will facilitate the further clustering of companies working in the sector But by their nature digital companies do not work in isolation They are a welcome complement to any business district as they offer the vast majority of companies the opportunity to benefit in some way from their knowledge of modern working practices

Energy is another industry not as closely associated with this region as food and logistics North East Lincolnshire is now at the forefront of Britainrsquos commitment to increasing use of sustainable energy Hundreds of millions of pounds are set to flood in as more and more energy firms look to establish and shore up their operations in the region

Humber Chemical Focus (HCF) is the member-led organisation which represents over 100 chemical and energy companies in the region it was established in 1999 to support the chemical industry In more recent years it has been accepting membership approaches from an increasing number of sustainable energy companies and it remains committed to supporting business in the region through its

rsaquo

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 15: Heartland #1

The regeneration magazine for North East Lincolnshire

16

ldquoGrimsby is one of the best operating bases we have at the moment It is a benchmark for what we do elsewhere in the UKrdquoJamie Rowlands siemens

ldquoI feel very confident that our area will continue to grow and play its full part as one of Europersquos most competitive regions to move produce and distribute chemicalsrdquodR Glyn HuGHes Humber Chemical Focus

Grimsby is the closest major port to north sea offshore wind opportunities

1400 advanced engineering companies in yorkshire and Humber employing 170000 people 500 other firms involved in environmental technology

immingham was the initial departure point in July 1608 for the Pilgrim Fathers who fled to the netherlands and then on to america

Greater Grimsby has the uKrsquos longest-running local TV channel ndash seven

25 of the uKrsquos rail freight traffic

more than 30 different destinations from Humberside airport including a daily service to amsterdam europersquos fifth busiest airport

200 miles from london edinburgh and Rotterdam central to the uK and mainland europe

Cleethorpes was voted as one of the top 10 happiest places to live in the uK ndash according to a survey of uK towns

House prices 35 lower than the national average for a detached house

wH

aT o

uR

Bu

sin

es

se

s s

ayin

du

sTR

yd

id y

ou

Kn

ow

hellip

TRa

ns

Po

RT

livi

nG

an

d

wo

RK

inG

loC

aTio

n

Test

amen

t to

the

past

pre

sent

and

futu

re s

ucce

sses

of N

orth

Eas

t Li

ncol

nshi

re w

e hi

ghlig

ht th

e ke

y as

sets

top

fact

s an

d fig

ures

whi

ch

dem

onst

rate

how

the

area

has

bui

lt its

app

eal a

s a

prim

e lo

catio

n fo

r fu

rthe

r inv

estm

ent

and

its fo

cus

on c

reat

ing

an e

nviro

nmen

t whe

re n

ew

and

exis

ting

indu

strie

s an

d bu

sine

sses

wan

t to

loca

te e

xpan

d an

d gr

ow

ThE

facT

s 50 years of process industries in the Humber area 15000 people employed in 120 companies

The regeneration magazine for North East Lincolnshire

17

ldquoWe have got some really good people here I am looking forward to working towards our vision of becoming the safest most profitable European energy complexrdquomiKe wiRKowsKi general manager ConocoPhillips Humber Refinery

ldquoOur Grimsby workforce is energised and involved and understands the changes required by the business to evolve with increased levels of engagement and satisfactionrdquoTom van laaR head of global technical operations novartis

25 lower property costs and land values than competitor locations with lowest average wage costs lowest industrial rents lowest office costs

The 309 ft tall dock Tower was modelled on Palazzo Pubblico in siena italy

Grimsby Traditional smoked Fish has a Protected Geographical Indication (PGI) one of only 43 such products in the uK

70 of the uKrsquos seafood is processed in Grimsby

The Port of Grimsby and immingham is the uKrsquos largest port by tonnage

consumers within a four hour drive

local people within a 15-minute catchment or a workforce of 350000 within a 45-minute drive

Three-quarters of local primary schools outperformed the national average half the arearsquos schools and colleges outperformed the uK average at a-level

40 million 90000

passenger journeys each year from the heliport to and from 57 oil rigs in the southern north sea sector

30000 to 40000

500 food-related businesses

Fast links to strategic road networks

easy access to miles of unspoilt coastline and areas of outstanding natural beauty

The Centre for Assessment of Technical Competence ndash Humber (CATCH) is a unique training centre for process industries

C

M

Y

CM

MY

CY

CMY

K

Heartland Magazine 1pdf 1 12102011 160030

The regeneration magazine for North East Lincolnshire

Food for thought

investmentand business

as the long-standing centre of the uKrsquos fish industry north east Lincolnshire is synonymous with food but thanks to the ongoing diversification of the regionrsquos business community commercial activity is by no means restricted to the docks Alex Aspinall reports

ABOVE The Humber Estuary region has traditionally produced fossil fuels energy production is moving to wind power and other renewablesABOVE RIGHT Europersquos Food Town ndash bidding starts early at Grimsbyrsquos fish market

19

The technology-savvy world of new media is about as far removed from the regionrsquos traditional business base as you can get Yet there exists a burgeoning collection of creative companies and individuals making their home in the scenic setting of North East Lincolnshire

Notable among their number was Helen Philpot the former BBC Look North presenter Philpot was managing director of Immage Studios and Seven - the latter a community interest company

is the UKrsquos longest running local TV channel Despite the regionrsquos association with more traditional businesses Philpot believes it is the perfect base from which to operate a successful digital company

Much of this conviction comes from the digital infrastructure the region has boasted since the late 1990s The area was one of the first in the country to install the superior cable-based communication infrastructure that many towns are still investing money in to try and install today And this offers many kinds of 21st century businesses

rsaquo

investmentand business

20

The regeneration magazine for North East Lincolnshire

ABOVE Immage Studios is the state-of-the-art independent trading division of East Coast Media Grimsby Institutersquos media school

The regeneration magazine for North East Lincolnshire

21

concentration on networking innovation skills and training

Chief executive officer at HCF Glyn Hughes sees the arearsquos association with renewable energy as a natural progression ldquoThe Yorkshire and Humber area have both been closely linked with the original fossil fuels supply Traditionally it has always been a region of energy production and this provides an anchor point

ldquoAnd looking at the future now we have the river and the sea and quite a lot of wind off-shore The Humber is at the centre of a major agricultural area too so it is no surprise that we are heavily involved with things like biofuels and other natural projectsrdquo adds Hughes

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

Hughesrsquo optimism is not just based on anticipated future trends The first wave of energy investment is already powering a new era of success in the region Vireol is pumping just over pound200 million into its new bioethanol plant It is anticipated that the plant will produce around 165000 tonnes of ethanol each year and will be up and running by 2013

These new industries are bringing fresh business strength to North East Lincolnshire and are to be responsible for boosting the regionrsquos profile on the national stage

Any area boasting burgeoning renewable and digital business bases are likely to be able to look to the future with a certain degree of optimism

But perhaps the most positive aspect of this story is that the region is not pinning its hopes exclusively on these growing sectors Unlike many areas around the country and particularly those north of the capital North East Lincolnshirersquos traditional businesses are also booming The new sectors are arriving not as saviours but as welcome complements to the thriving businesses that are already operating in the area

In fact despite the challenging economic times they are operating within the businesses drawn from what would be described as the regionrsquos more traditional sectors are enjoying a period of noteworthy success themselves And this was neatly highlighted back in spring 2010 when Grimsbyrsquos seafood sector beat off strong competition from aerospace biomedical and health and life science clusters to scoop the Cluster Mark award for Best Overall Cluster

The accolade highlighted the importance of the regionrsquos seafood sector not just locally but also nationally and internationally Employing around 6000 and supporting a growing number of associated industries this cluster is the fuel that fires the nationrsquos seafood consumption It processes 70 of the UKrsquos frozen seafood and 80 of its chilled seafood

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

the foundations for successPhilpot says ldquoDigital capacity

has been slightly overlooked as an inward investment opportunity And I think sometimes when you fence off digital with creative you ignore the opportunities digital brings to other sectors I am a firm believer that digital permeates all sectors

ldquoIf you are a global business and you are looking to relocate to an area with good connections in terms of ports and logistics but you also need to communicate with your clients and customers where better than to come here where you can communicate in real time via video conferencing because of the infrastructure that is already in the ground Itrsquos not possible to do this in all areasrdquo

The regionrsquos digital credentials which are still to be fully exploited will facilitate the further clustering of companies working in the sector But by their nature digital companies do not work in isolation They are a welcome complement to any business district as they offer the vast majority of companies the opportunity to benefit in some way from their knowledge of modern working practices

Energy is another industry not as closely associated with this region as food and logistics North East Lincolnshire is now at the forefront of Britainrsquos commitment to increasing use of sustainable energy Hundreds of millions of pounds are set to flood in as more and more energy firms look to establish and shore up their operations in the region

Humber Chemical Focus (HCF) is the member-led organisation which represents over 100 chemical and energy companies in the region it was established in 1999 to support the chemical industry In more recent years it has been accepting membership approaches from an increasing number of sustainable energy companies and it remains committed to supporting business in the region through its

rsaquo

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 16: Heartland #1

The regeneration magazine for North East Lincolnshire

17

ldquoWe have got some really good people here I am looking forward to working towards our vision of becoming the safest most profitable European energy complexrdquomiKe wiRKowsKi general manager ConocoPhillips Humber Refinery

ldquoOur Grimsby workforce is energised and involved and understands the changes required by the business to evolve with increased levels of engagement and satisfactionrdquoTom van laaR head of global technical operations novartis

25 lower property costs and land values than competitor locations with lowest average wage costs lowest industrial rents lowest office costs

The 309 ft tall dock Tower was modelled on Palazzo Pubblico in siena italy

Grimsby Traditional smoked Fish has a Protected Geographical Indication (PGI) one of only 43 such products in the uK

70 of the uKrsquos seafood is processed in Grimsby

The Port of Grimsby and immingham is the uKrsquos largest port by tonnage

consumers within a four hour drive

local people within a 15-minute catchment or a workforce of 350000 within a 45-minute drive

Three-quarters of local primary schools outperformed the national average half the arearsquos schools and colleges outperformed the uK average at a-level

40 million 90000

passenger journeys each year from the heliport to and from 57 oil rigs in the southern north sea sector

30000 to 40000

500 food-related businesses

Fast links to strategic road networks

easy access to miles of unspoilt coastline and areas of outstanding natural beauty

The Centre for Assessment of Technical Competence ndash Humber (CATCH) is a unique training centre for process industries

C

M

Y

CM

MY

CY

CMY

K

Heartland Magazine 1pdf 1 12102011 160030

The regeneration magazine for North East Lincolnshire

Food for thought

investmentand business

as the long-standing centre of the uKrsquos fish industry north east Lincolnshire is synonymous with food but thanks to the ongoing diversification of the regionrsquos business community commercial activity is by no means restricted to the docks Alex Aspinall reports

ABOVE The Humber Estuary region has traditionally produced fossil fuels energy production is moving to wind power and other renewablesABOVE RIGHT Europersquos Food Town ndash bidding starts early at Grimsbyrsquos fish market

19

The technology-savvy world of new media is about as far removed from the regionrsquos traditional business base as you can get Yet there exists a burgeoning collection of creative companies and individuals making their home in the scenic setting of North East Lincolnshire

Notable among their number was Helen Philpot the former BBC Look North presenter Philpot was managing director of Immage Studios and Seven - the latter a community interest company

is the UKrsquos longest running local TV channel Despite the regionrsquos association with more traditional businesses Philpot believes it is the perfect base from which to operate a successful digital company

Much of this conviction comes from the digital infrastructure the region has boasted since the late 1990s The area was one of the first in the country to install the superior cable-based communication infrastructure that many towns are still investing money in to try and install today And this offers many kinds of 21st century businesses

rsaquo

investmentand business

20

The regeneration magazine for North East Lincolnshire

ABOVE Immage Studios is the state-of-the-art independent trading division of East Coast Media Grimsby Institutersquos media school

The regeneration magazine for North East Lincolnshire

21

concentration on networking innovation skills and training

Chief executive officer at HCF Glyn Hughes sees the arearsquos association with renewable energy as a natural progression ldquoThe Yorkshire and Humber area have both been closely linked with the original fossil fuels supply Traditionally it has always been a region of energy production and this provides an anchor point

ldquoAnd looking at the future now we have the river and the sea and quite a lot of wind off-shore The Humber is at the centre of a major agricultural area too so it is no surprise that we are heavily involved with things like biofuels and other natural projectsrdquo adds Hughes

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

Hughesrsquo optimism is not just based on anticipated future trends The first wave of energy investment is already powering a new era of success in the region Vireol is pumping just over pound200 million into its new bioethanol plant It is anticipated that the plant will produce around 165000 tonnes of ethanol each year and will be up and running by 2013

These new industries are bringing fresh business strength to North East Lincolnshire and are to be responsible for boosting the regionrsquos profile on the national stage

Any area boasting burgeoning renewable and digital business bases are likely to be able to look to the future with a certain degree of optimism

But perhaps the most positive aspect of this story is that the region is not pinning its hopes exclusively on these growing sectors Unlike many areas around the country and particularly those north of the capital North East Lincolnshirersquos traditional businesses are also booming The new sectors are arriving not as saviours but as welcome complements to the thriving businesses that are already operating in the area

In fact despite the challenging economic times they are operating within the businesses drawn from what would be described as the regionrsquos more traditional sectors are enjoying a period of noteworthy success themselves And this was neatly highlighted back in spring 2010 when Grimsbyrsquos seafood sector beat off strong competition from aerospace biomedical and health and life science clusters to scoop the Cluster Mark award for Best Overall Cluster

The accolade highlighted the importance of the regionrsquos seafood sector not just locally but also nationally and internationally Employing around 6000 and supporting a growing number of associated industries this cluster is the fuel that fires the nationrsquos seafood consumption It processes 70 of the UKrsquos frozen seafood and 80 of its chilled seafood

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

the foundations for successPhilpot says ldquoDigital capacity

has been slightly overlooked as an inward investment opportunity And I think sometimes when you fence off digital with creative you ignore the opportunities digital brings to other sectors I am a firm believer that digital permeates all sectors

ldquoIf you are a global business and you are looking to relocate to an area with good connections in terms of ports and logistics but you also need to communicate with your clients and customers where better than to come here where you can communicate in real time via video conferencing because of the infrastructure that is already in the ground Itrsquos not possible to do this in all areasrdquo

The regionrsquos digital credentials which are still to be fully exploited will facilitate the further clustering of companies working in the sector But by their nature digital companies do not work in isolation They are a welcome complement to any business district as they offer the vast majority of companies the opportunity to benefit in some way from their knowledge of modern working practices

Energy is another industry not as closely associated with this region as food and logistics North East Lincolnshire is now at the forefront of Britainrsquos commitment to increasing use of sustainable energy Hundreds of millions of pounds are set to flood in as more and more energy firms look to establish and shore up their operations in the region

Humber Chemical Focus (HCF) is the member-led organisation which represents over 100 chemical and energy companies in the region it was established in 1999 to support the chemical industry In more recent years it has been accepting membership approaches from an increasing number of sustainable energy companies and it remains committed to supporting business in the region through its

rsaquo

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 17: Heartland #1

C

M

Y

CM

MY

CY

CMY

K

Heartland Magazine 1pdf 1 12102011 160030

The regeneration magazine for North East Lincolnshire

Food for thought

investmentand business

as the long-standing centre of the uKrsquos fish industry north east Lincolnshire is synonymous with food but thanks to the ongoing diversification of the regionrsquos business community commercial activity is by no means restricted to the docks Alex Aspinall reports

ABOVE The Humber Estuary region has traditionally produced fossil fuels energy production is moving to wind power and other renewablesABOVE RIGHT Europersquos Food Town ndash bidding starts early at Grimsbyrsquos fish market

19

The technology-savvy world of new media is about as far removed from the regionrsquos traditional business base as you can get Yet there exists a burgeoning collection of creative companies and individuals making their home in the scenic setting of North East Lincolnshire

Notable among their number was Helen Philpot the former BBC Look North presenter Philpot was managing director of Immage Studios and Seven - the latter a community interest company

is the UKrsquos longest running local TV channel Despite the regionrsquos association with more traditional businesses Philpot believes it is the perfect base from which to operate a successful digital company

Much of this conviction comes from the digital infrastructure the region has boasted since the late 1990s The area was one of the first in the country to install the superior cable-based communication infrastructure that many towns are still investing money in to try and install today And this offers many kinds of 21st century businesses

rsaquo

investmentand business

20

The regeneration magazine for North East Lincolnshire

ABOVE Immage Studios is the state-of-the-art independent trading division of East Coast Media Grimsby Institutersquos media school

The regeneration magazine for North East Lincolnshire

21

concentration on networking innovation skills and training

Chief executive officer at HCF Glyn Hughes sees the arearsquos association with renewable energy as a natural progression ldquoThe Yorkshire and Humber area have both been closely linked with the original fossil fuels supply Traditionally it has always been a region of energy production and this provides an anchor point

ldquoAnd looking at the future now we have the river and the sea and quite a lot of wind off-shore The Humber is at the centre of a major agricultural area too so it is no surprise that we are heavily involved with things like biofuels and other natural projectsrdquo adds Hughes

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

Hughesrsquo optimism is not just based on anticipated future trends The first wave of energy investment is already powering a new era of success in the region Vireol is pumping just over pound200 million into its new bioethanol plant It is anticipated that the plant will produce around 165000 tonnes of ethanol each year and will be up and running by 2013

These new industries are bringing fresh business strength to North East Lincolnshire and are to be responsible for boosting the regionrsquos profile on the national stage

Any area boasting burgeoning renewable and digital business bases are likely to be able to look to the future with a certain degree of optimism

But perhaps the most positive aspect of this story is that the region is not pinning its hopes exclusively on these growing sectors Unlike many areas around the country and particularly those north of the capital North East Lincolnshirersquos traditional businesses are also booming The new sectors are arriving not as saviours but as welcome complements to the thriving businesses that are already operating in the area

In fact despite the challenging economic times they are operating within the businesses drawn from what would be described as the regionrsquos more traditional sectors are enjoying a period of noteworthy success themselves And this was neatly highlighted back in spring 2010 when Grimsbyrsquos seafood sector beat off strong competition from aerospace biomedical and health and life science clusters to scoop the Cluster Mark award for Best Overall Cluster

The accolade highlighted the importance of the regionrsquos seafood sector not just locally but also nationally and internationally Employing around 6000 and supporting a growing number of associated industries this cluster is the fuel that fires the nationrsquos seafood consumption It processes 70 of the UKrsquos frozen seafood and 80 of its chilled seafood

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

the foundations for successPhilpot says ldquoDigital capacity

has been slightly overlooked as an inward investment opportunity And I think sometimes when you fence off digital with creative you ignore the opportunities digital brings to other sectors I am a firm believer that digital permeates all sectors

ldquoIf you are a global business and you are looking to relocate to an area with good connections in terms of ports and logistics but you also need to communicate with your clients and customers where better than to come here where you can communicate in real time via video conferencing because of the infrastructure that is already in the ground Itrsquos not possible to do this in all areasrdquo

The regionrsquos digital credentials which are still to be fully exploited will facilitate the further clustering of companies working in the sector But by their nature digital companies do not work in isolation They are a welcome complement to any business district as they offer the vast majority of companies the opportunity to benefit in some way from their knowledge of modern working practices

Energy is another industry not as closely associated with this region as food and logistics North East Lincolnshire is now at the forefront of Britainrsquos commitment to increasing use of sustainable energy Hundreds of millions of pounds are set to flood in as more and more energy firms look to establish and shore up their operations in the region

Humber Chemical Focus (HCF) is the member-led organisation which represents over 100 chemical and energy companies in the region it was established in 1999 to support the chemical industry In more recent years it has been accepting membership approaches from an increasing number of sustainable energy companies and it remains committed to supporting business in the region through its

rsaquo

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 18: Heartland #1

The regeneration magazine for North East Lincolnshire

Food for thought

investmentand business

as the long-standing centre of the uKrsquos fish industry north east Lincolnshire is synonymous with food but thanks to the ongoing diversification of the regionrsquos business community commercial activity is by no means restricted to the docks Alex Aspinall reports

ABOVE The Humber Estuary region has traditionally produced fossil fuels energy production is moving to wind power and other renewablesABOVE RIGHT Europersquos Food Town ndash bidding starts early at Grimsbyrsquos fish market

19

The technology-savvy world of new media is about as far removed from the regionrsquos traditional business base as you can get Yet there exists a burgeoning collection of creative companies and individuals making their home in the scenic setting of North East Lincolnshire

Notable among their number was Helen Philpot the former BBC Look North presenter Philpot was managing director of Immage Studios and Seven - the latter a community interest company

is the UKrsquos longest running local TV channel Despite the regionrsquos association with more traditional businesses Philpot believes it is the perfect base from which to operate a successful digital company

Much of this conviction comes from the digital infrastructure the region has boasted since the late 1990s The area was one of the first in the country to install the superior cable-based communication infrastructure that many towns are still investing money in to try and install today And this offers many kinds of 21st century businesses

rsaquo

investmentand business

20

The regeneration magazine for North East Lincolnshire

ABOVE Immage Studios is the state-of-the-art independent trading division of East Coast Media Grimsby Institutersquos media school

The regeneration magazine for North East Lincolnshire

21

concentration on networking innovation skills and training

Chief executive officer at HCF Glyn Hughes sees the arearsquos association with renewable energy as a natural progression ldquoThe Yorkshire and Humber area have both been closely linked with the original fossil fuels supply Traditionally it has always been a region of energy production and this provides an anchor point

ldquoAnd looking at the future now we have the river and the sea and quite a lot of wind off-shore The Humber is at the centre of a major agricultural area too so it is no surprise that we are heavily involved with things like biofuels and other natural projectsrdquo adds Hughes

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

Hughesrsquo optimism is not just based on anticipated future trends The first wave of energy investment is already powering a new era of success in the region Vireol is pumping just over pound200 million into its new bioethanol plant It is anticipated that the plant will produce around 165000 tonnes of ethanol each year and will be up and running by 2013

These new industries are bringing fresh business strength to North East Lincolnshire and are to be responsible for boosting the regionrsquos profile on the national stage

Any area boasting burgeoning renewable and digital business bases are likely to be able to look to the future with a certain degree of optimism

But perhaps the most positive aspect of this story is that the region is not pinning its hopes exclusively on these growing sectors Unlike many areas around the country and particularly those north of the capital North East Lincolnshirersquos traditional businesses are also booming The new sectors are arriving not as saviours but as welcome complements to the thriving businesses that are already operating in the area

In fact despite the challenging economic times they are operating within the businesses drawn from what would be described as the regionrsquos more traditional sectors are enjoying a period of noteworthy success themselves And this was neatly highlighted back in spring 2010 when Grimsbyrsquos seafood sector beat off strong competition from aerospace biomedical and health and life science clusters to scoop the Cluster Mark award for Best Overall Cluster

The accolade highlighted the importance of the regionrsquos seafood sector not just locally but also nationally and internationally Employing around 6000 and supporting a growing number of associated industries this cluster is the fuel that fires the nationrsquos seafood consumption It processes 70 of the UKrsquos frozen seafood and 80 of its chilled seafood

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

the foundations for successPhilpot says ldquoDigital capacity

has been slightly overlooked as an inward investment opportunity And I think sometimes when you fence off digital with creative you ignore the opportunities digital brings to other sectors I am a firm believer that digital permeates all sectors

ldquoIf you are a global business and you are looking to relocate to an area with good connections in terms of ports and logistics but you also need to communicate with your clients and customers where better than to come here where you can communicate in real time via video conferencing because of the infrastructure that is already in the ground Itrsquos not possible to do this in all areasrdquo

The regionrsquos digital credentials which are still to be fully exploited will facilitate the further clustering of companies working in the sector But by their nature digital companies do not work in isolation They are a welcome complement to any business district as they offer the vast majority of companies the opportunity to benefit in some way from their knowledge of modern working practices

Energy is another industry not as closely associated with this region as food and logistics North East Lincolnshire is now at the forefront of Britainrsquos commitment to increasing use of sustainable energy Hundreds of millions of pounds are set to flood in as more and more energy firms look to establish and shore up their operations in the region

Humber Chemical Focus (HCF) is the member-led organisation which represents over 100 chemical and energy companies in the region it was established in 1999 to support the chemical industry In more recent years it has been accepting membership approaches from an increasing number of sustainable energy companies and it remains committed to supporting business in the region through its

rsaquo

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 19: Heartland #1

investmentand business

20

The regeneration magazine for North East Lincolnshire

ABOVE Immage Studios is the state-of-the-art independent trading division of East Coast Media Grimsby Institutersquos media school

The regeneration magazine for North East Lincolnshire

21

concentration on networking innovation skills and training

Chief executive officer at HCF Glyn Hughes sees the arearsquos association with renewable energy as a natural progression ldquoThe Yorkshire and Humber area have both been closely linked with the original fossil fuels supply Traditionally it has always been a region of energy production and this provides an anchor point

ldquoAnd looking at the future now we have the river and the sea and quite a lot of wind off-shore The Humber is at the centre of a major agricultural area too so it is no surprise that we are heavily involved with things like biofuels and other natural projectsrdquo adds Hughes

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

Hughesrsquo optimism is not just based on anticipated future trends The first wave of energy investment is already powering a new era of success in the region Vireol is pumping just over pound200 million into its new bioethanol plant It is anticipated that the plant will produce around 165000 tonnes of ethanol each year and will be up and running by 2013

These new industries are bringing fresh business strength to North East Lincolnshire and are to be responsible for boosting the regionrsquos profile on the national stage

Any area boasting burgeoning renewable and digital business bases are likely to be able to look to the future with a certain degree of optimism

But perhaps the most positive aspect of this story is that the region is not pinning its hopes exclusively on these growing sectors Unlike many areas around the country and particularly those north of the capital North East Lincolnshirersquos traditional businesses are also booming The new sectors are arriving not as saviours but as welcome complements to the thriving businesses that are already operating in the area

In fact despite the challenging economic times they are operating within the businesses drawn from what would be described as the regionrsquos more traditional sectors are enjoying a period of noteworthy success themselves And this was neatly highlighted back in spring 2010 when Grimsbyrsquos seafood sector beat off strong competition from aerospace biomedical and health and life science clusters to scoop the Cluster Mark award for Best Overall Cluster

The accolade highlighted the importance of the regionrsquos seafood sector not just locally but also nationally and internationally Employing around 6000 and supporting a growing number of associated industries this cluster is the fuel that fires the nationrsquos seafood consumption It processes 70 of the UKrsquos frozen seafood and 80 of its chilled seafood

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

the foundations for successPhilpot says ldquoDigital capacity

has been slightly overlooked as an inward investment opportunity And I think sometimes when you fence off digital with creative you ignore the opportunities digital brings to other sectors I am a firm believer that digital permeates all sectors

ldquoIf you are a global business and you are looking to relocate to an area with good connections in terms of ports and logistics but you also need to communicate with your clients and customers where better than to come here where you can communicate in real time via video conferencing because of the infrastructure that is already in the ground Itrsquos not possible to do this in all areasrdquo

The regionrsquos digital credentials which are still to be fully exploited will facilitate the further clustering of companies working in the sector But by their nature digital companies do not work in isolation They are a welcome complement to any business district as they offer the vast majority of companies the opportunity to benefit in some way from their knowledge of modern working practices

Energy is another industry not as closely associated with this region as food and logistics North East Lincolnshire is now at the forefront of Britainrsquos commitment to increasing use of sustainable energy Hundreds of millions of pounds are set to flood in as more and more energy firms look to establish and shore up their operations in the region

Humber Chemical Focus (HCF) is the member-led organisation which represents over 100 chemical and energy companies in the region it was established in 1999 to support the chemical industry In more recent years it has been accepting membership approaches from an increasing number of sustainable energy companies and it remains committed to supporting business in the region through its

rsaquo

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 20: Heartland #1

The regeneration magazine for North East Lincolnshire

21

concentration on networking innovation skills and training

Chief executive officer at HCF Glyn Hughes sees the arearsquos association with renewable energy as a natural progression ldquoThe Yorkshire and Humber area have both been closely linked with the original fossil fuels supply Traditionally it has always been a region of energy production and this provides an anchor point

ldquoAnd looking at the future now we have the river and the sea and quite a lot of wind off-shore The Humber is at the centre of a major agricultural area too so it is no surprise that we are heavily involved with things like biofuels and other natural projectsrdquo adds Hughes

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

Hughesrsquo optimism is not just based on anticipated future trends The first wave of energy investment is already powering a new era of success in the region Vireol is pumping just over pound200 million into its new bioethanol plant It is anticipated that the plant will produce around 165000 tonnes of ethanol each year and will be up and running by 2013

These new industries are bringing fresh business strength to North East Lincolnshire and are to be responsible for boosting the regionrsquos profile on the national stage

Any area boasting burgeoning renewable and digital business bases are likely to be able to look to the future with a certain degree of optimism

But perhaps the most positive aspect of this story is that the region is not pinning its hopes exclusively on these growing sectors Unlike many areas around the country and particularly those north of the capital North East Lincolnshirersquos traditional businesses are also booming The new sectors are arriving not as saviours but as welcome complements to the thriving businesses that are already operating in the area

In fact despite the challenging economic times they are operating within the businesses drawn from what would be described as the regionrsquos more traditional sectors are enjoying a period of noteworthy success themselves And this was neatly highlighted back in spring 2010 when Grimsbyrsquos seafood sector beat off strong competition from aerospace biomedical and health and life science clusters to scoop the Cluster Mark award for Best Overall Cluster

The accolade highlighted the importance of the regionrsquos seafood sector not just locally but also nationally and internationally Employing around 6000 and supporting a growing number of associated industries this cluster is the fuel that fires the nationrsquos seafood consumption It processes 70 of the UKrsquos frozen seafood and 80 of its chilled seafood

ldquoWe have many natural advantages in this area And it doesnrsquot just apply to one type of energy business It also applies to biomass chemicals energy wind and tidal power It is an interesting combination for a region of our sizerdquo

the foundations for successPhilpot says ldquoDigital capacity

has been slightly overlooked as an inward investment opportunity And I think sometimes when you fence off digital with creative you ignore the opportunities digital brings to other sectors I am a firm believer that digital permeates all sectors

ldquoIf you are a global business and you are looking to relocate to an area with good connections in terms of ports and logistics but you also need to communicate with your clients and customers where better than to come here where you can communicate in real time via video conferencing because of the infrastructure that is already in the ground Itrsquos not possible to do this in all areasrdquo

The regionrsquos digital credentials which are still to be fully exploited will facilitate the further clustering of companies working in the sector But by their nature digital companies do not work in isolation They are a welcome complement to any business district as they offer the vast majority of companies the opportunity to benefit in some way from their knowledge of modern working practices

Energy is another industry not as closely associated with this region as food and logistics North East Lincolnshire is now at the forefront of Britainrsquos commitment to increasing use of sustainable energy Hundreds of millions of pounds are set to flood in as more and more energy firms look to establish and shore up their operations in the region

Humber Chemical Focus (HCF) is the member-led organisation which represents over 100 chemical and energy companies in the region it was established in 1999 to support the chemical industry In more recent years it has been accepting membership approaches from an increasing number of sustainable energy companies and it remains committed to supporting business in the region through its

rsaquo

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 21: Heartland #1

investmentand business

22

the regeneration magazine for north east Lincolnshire

seafood from Grimsby and you have the knock-on effect for industries like logistics as well Businesses competing within the cluster invest capital in the region

ldquoThe seafood processing industry is the business base in which this region has the unique credentials People want to eat more seafood the worldrsquos population is growing and people in the developing economies all want to eat seafoodrdquo

The region does not necessarily spring to mind as being one of the economic powerhouses of the country But its traditional business base is very strong ndash recession or not the food sector is not subject to sudden huge shifts in market dynamics ndash and the renewable and digital sectors that are increasingly being drawn to North East Lincolnshire are exactly the kinds of companies that are going to thrive in the 21st century

These companies which seem so diverse in focus are together to be responsible for driving the economy of the region in the coming decades But one of the most exciting

progressions already taking place is the way in which these companies and sectors are working together

Helen Philpot is particularly eager to see this continue and believes it will provide a useful foundation from which to push the benefits of working in the region

She says ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology before and it has been interesting working to help people see the benefits

ldquoIf we are moving to a much more home-based society where people donrsquot need to come into the office everyday then you really need to have good infrastructure because you need to be able to communicate with people

ldquoWe have low travel to work times a very good standard of living good salaries and an innovative health service It is all about locking in to some of these key factors that perhaps people are not aware of Anyone can operate from hererdquo

ldquoThere is a will among traditional sectors to learn from these developing sectors and to use their services These are traditional businesses that have not had to use these kinds of technology beforerdquo

It is also the countryrsquos largest salmon processing centre and has recently been responsible for building new business links with emerging markets in countries such as Indonesia China and India as well as continuing to work with the more established industry partners closer to home

The sector places the region at the centre of a lucrative and expanding international market a position that cannot be developed overnight And those in the know seem to be optimistic regarding the potential for even greater growth in the future Wynne Griffiths CBE is chairman of the Humber Seafood Institute

one of several initiatives designed to support the continued success of the regionrsquos seafood interests He has confidence both in the regionrsquos position in the global market for seafood and its future in the sector and he equates the strength of the seafood cluster as being of direct benefit to the regionrsquos economy

Griffiths says ldquoAs a result of this industry we have the biggest concentration of cold storage in this part of the world and lots of other associated industries and companies in the area You also have all the retailers Grimsby is the destination for all the major supermarkets They all source the bulk of their

At Grimsby Fish Market merchants scrutinise the catch before placing bids

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 22: Heartland #1

24

The regeneration magazine for North East Lincolnshire

parTNErship

ldquoIt allows us to have the right professionals in the right place as we lead the projectrdquo

In April 2010 North East Lincolnshire Council entered a pound250 million 10-year contract with Balfour Beatty to deliver the sustainable development the area needs By working with the private sector the council hopes to deliver a more responsive and efficient planning service driven by a clear and overarching vision rather than detailed policy to engage future growth and break down barriers in the system

Under the contract Balfour Beatty is delivering a package of services spanning regeneration highways transport and planning asset management and architectural support In July 2010 300 council staff transferred to Balfour Beatty and while the economic climate has changed since then ndash with a great reduction in the amount of government funding available ndash the fundamental principles behind a successful partnership remain the same

According to Caroline Hopkins regional director of Balfour Beatty Living Places itrsquos all about getting the basics right ldquoFirst of all we had to work together to really understand what we were setting out to achieve and investigate what the council wanted us to deliverrdquo she says ldquoWe went on to develop strategies for the next 12 months five years and 10 years so that there was a really clear understanding between ourselves of what it is wersquore setting up and trying to do

ldquoAt all times we have to ensure wersquore treating each other with respect behaving openly and honestly and dealing with issues as they arise quickly and effectivelyrdquo

Jason Longhurst is head of development at the council For him the partnership has enabled greater understanding of the asset ndash the nature number and potential of the sites in the area ldquoThis has never really been clearly looked atrdquo he says ldquoBalfour Beatty allows us to really look at how that asset can then be our future potential So while we have a lot of nice strategies what Balfour Beatty brings us is actually delivery programmes

ldquoThe other driving aspect is that rather than chasing funding wersquore now all about creating an environment for investment One practical outcome of this is that we already have a much clearer and better-defined local transport plan than previously

Together wersquore strongerNorth East Lincolnshire Councilrsquos groundbreaking partnership with global giant Balfour Beatty is already paying dividends so how does it work and what are the advantages for potential investors Two of the partnershiprsquos leading players spoke to Siobhaacuten Crozier

ldquoWe are also ahead of the game nationally in putting very fine-line statutory links to servicesrdquo adds Longhurst ldquoThis will mean much greater clarity around our planning which is always a bit of a murky area and much better communication Housing for example the partnership-based integrated team will be much more responsive affecting everything from ensuring enforcement is more joined up right through to how to bring on board key developer partners to run our key sitesrdquo

Bringing these investors in is vital for the success of North East Lincolnshire Making life easier for them is the main priority for the partnership To help get projects off the ground it needs to be easy to do business with the council

Longhurst says ldquoFirstly we have to make clear the current and future potential for investment how many sites wersquove got for development (for example ascertaining a total of 120 hectares of brownfield sites) what we would like to do with them and our approach to planning We want to give a really clear picture of what we expect and have a transparent approach in pre-application discussionsrdquo

ldquoUltimately the idea is to ensure that developers find previously cumbersome processes are now quickerrdquo agrees Hopkins ldquoTo this end Balfour Beatty has been running a project for a few months to really look at how we deal with the developers and how we process planning applicationsrdquo

One hugely important change has been that instead of working in the traditional silos of planning regeneration housing or transport the management team of the

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 23: Heartland #1

The regeneration magazine for North East Lincolnshire

25

services transferred to Balfour Beatty all work in one team meaning that they deal with a whole project rather than just a part of it

This will greatly help investors As Hopkins says ldquoWhoever a developer initially contacts they will have the knowledge and understanding of the bigger picture to enable them deal with the developer in the right way and involve the right peoplerdquo

Another vital aspect is having the massive skills resource of Balfour Beatty at the partnershiprsquos disposal Longhurst says ldquoWhile other authorities may struggle with the right skillset for a certain sector or a specific development because wersquore backed up with the whole weight of Balfour Beatty it allows us to have the right professionals in the right place as we lead the projectrdquo

And itrsquos not just about Balfour Beatty The partnership can also bring in other partners from other specialist firms Hopkins says ldquoItrsquos about who can best help to deliver some of these huge projects Wersquore working with Atkins and our own consultancy business Parsons Brinckerhoff among others This builds up a skill base allows skills transfer to staff from the council and ensures we get the right people in at the right time Furthermore it helps to build capacity for the futurerdquo

It also means the council doesnrsquot have to employ people with specific skills on a long-term basis ndash it can bring in people as and when theyrsquore needed The capacity is flexible to fit the project at the time expanding or contracting as necessary

One such example is off-site manufacturing a particular interest of Longhurstrsquos As he says ldquoI donrsquot want to hire two people that know all about that I would prefer just to bring that resource in specifically for two days then have

NorTh EAsT LINCoLNshIrE ThE 10-yEAr rEgENErATIoN pLAN bull secure over 4200 jobsbull deliver regeneration and renewal projects incorporating 3500 new and improved homesbull reduce the number of people killed or seriously injured on the roads by 33 (adults) and 50 (children) [this target has already been beaten]bull attract pound170 million of public and private investment in development projects and pound400 million of inward investmentbull provide training apprenticeships and work placements for 400 local children and young peoplebull reduce carbon emissions of the services by 20

them on stand-by until such a time as we have interest in that fieldrdquo

Although the partnership has been running for less than two years the results so far have been startling Already the council is 36 quicker at repairing street lights 98 of property repairs are completed on time and itrsquos undertaking pound4 million of improvement to roads and footpaths But the biggest achievement has to be the 40 reduction in the number of people killed and seriously injured on the road a figure already well exceeding the partnershiprsquos target

Hopkins says ldquoSuch results arenrsquot just down to Balfour Beatty We can only deliver high targets like that by working with all the partners involved ndash the council the police the Highways Agency and schools ndash so that everyone helps to change behaviourrdquo

For Longhurst the strength of the new partnership was demonstrated by its highways section sailing through last winter the worst for 46 years in the area He says ldquoWe maintained supplies at high levels and our repairs were within our prescribed time periods It said a lot that we were able to achieve that when other areas failed miserably during that periodrdquo

Looking forward some big regeneration projects are set to take off in the next 12 months as another pound55 million of inward investment is delivered The headline project will be the public realm scheme on Freeman Street which will link this once thriving commercial area back to the town centre

For the future the main target for inward investment is housebuilders ldquoWe need to make sure that we have got a clear housing offer and we allow our communities to be able to grow againrdquo says Longhurst ldquoand be better connected to where the employers are

ldquoFrom an employment perspective we need to make sure that they are aware of the skills and workforce we have but also that we can grow that and support their business We also need to address retention of business because it doesnrsquot cost a lot to move office these days and it doesnrsquot take a lot to tempt them to go elsewhererdquo

Hopkins agrees itrsquos a two-pronged attack ldquoWe are identifying the most appropriate partners in North East Lincolnshirersquos various sectors ndash chemicals seafood renewables ndash and working with them to encourage inward investment opportunities

Meanwhile we are also working with developers and getting people to see what a fantastic area North East Lincolnshire can berdquo

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 24: Heartland #1

The regeneration magazine for North East Lincolnshire

training for skills

Tooled up work ready

north East lincolnshire is a hub for diverse industry sectors all bringing specific demands for skilled workers the regionrsquos employers are well served by innovative and flexible training providers Adrienne Margolis reports

27

rsaquo

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 25: Heartland #1

Training for skills

28

The regeneration magazine for North East Lincolnshire

If the coalition government is looking for education and training initiatives that will tailor skills to an arearsquos business requirements there are plenty of examples in North East Lincolnshire

The Grimsby Institute operates from 30 different premises in the region and caters to 4500 adults each year ldquoWe help adults to access further education and help them to reskill We do this through operating in town centres and community venues that are less intimidating and more accessible than traditional learning centresrdquo explains Andrew Goudie the Institutersquos executive director of projects policy and local enterprise growth initiative (LEGI) The Grimsby Institute also helps to set up social enterprises ndash for example to support people with disabilities into work

The Institute takes learning into the workplace as well as the community Tutors and assessors go into factories and help with further and higher education provision ndash increasingly work based projects are being offered They bring in mentors to help improve aspects of a business such as production line efficiency This chimes with the government strategy announced in July 2010 which stresses the provision of learning that improves

business performance One aim of the strategy is to get more funding for this type of education from the private sector

Goudie says that North East Lincolnshire has traditionally been a low skills economy and what is now needed is the right business environment to upgrade the skills of the workforce The Institute will help to maintain a supply of skilled labour to the region by providing a new pound20 million University Centre featuring lecture theatres research facilities laboratories and TV and radio studios

ldquoAt the moment people leave the area for higher education and donrsquot come back Our priorities for the next four years are to build the new centre and encourage people to stayrdquo Goudie says ldquoWe are the third largest employer in the region so we make a significant contribution to the skills needed for regenerationrdquo

Vocational skills are also provided by the innovative Centre for Assessment of Technical Competence ndash Humber known as CATCH It was set up to meet the need for skilled workers for the chemical engineering sector and to provide industry-led training in a realistic setting A full-scale plant simulates the environment in which engineers in chemicals and allied trades will work and training providers are chosen by industry General manager Clive Rounce comes from a background in manufacturing ldquoThe authentic scale that we offer is uniquerdquo he says ldquoThe idea is to deliver training and practice through real-world tasks in real-world conditionsrdquo

The idea to set up CATCH came from local industries that were aware of the demographic problems and skill shortages in the region North East Lincolnshire promotes investment into the region and provided support ldquoThe council owns our facility but itrsquos very much a public-private partnership Wersquore

TOP MIDDLE and OPPOSITE CATCH simulates the industrial environmentBOTTOM Apple Mac studio at Grimsby Institutersquos East Coast Media facility

an independent not-for-profit organisation operating out of the building on a long-term leaserdquo Rounce says The council provided the capital for construction and matched funding was raised but in its day-to-day operations CATCH is self-sufficient ldquoItrsquos a commercial operation which stands or fails by providing what customers need We stand on our own feet by selling our services and we charge fees for access to the facilities such as hiring rooms or running programmesrdquo

A key to the success of CATCH is its close links with industry because resident training providers are chosen by industry that training is geared to business needs ldquoWe want to tell employers that they have a choicerdquo Rounce explains

Peter Lowsley formerly worked for BP and is now at CATCH ldquoIn 2004 we succeeded in a BP bid to bring in Angolan nationals to train as apprentices Very specific skills were needed They worked on a floating production platform essentially a boat with similar equipment to an oil rig BP was the training provider and the students came to CATCHrdquo

The bid was won because of the CATCH facilities Lowsley says The first year of the course involved training working closely with Hull College to provide a standard apprenticeship course The trainees gained practical experience and an NVQ qualification ldquoThey then went back to Angola or to other parts of the world Some ended up mentoring their peers as production technicians while others went on to do research or to work in health and safetyrdquo

The original plan had been to get BPrsquos Angolan facility staffed by a workforce of 90 Angolan nationals ldquoThe training was hugely beneficialrdquo says Lowsley ldquoThrough CATCH we managed to train more than 20 people each yearrdquo

This course was the basis for an apprenticeship scheme now run by CATCH for local young people and it is in huge demand ldquoThe latest group started in September 2009 We have 27 on that course and 21 of them have already been picked up by companiesrdquo Lowsley says

Despite the recession there

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 26: Heartland #1

The regeneration magazine for North East Lincolnshire

29

rsaquo

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 27: Heartland #1

Training for skills

30

The regeneration magazine for North East Lincolnshire

are expansion plans for CATCH Planning permission for more facilities has been granted and construction is about to commence In addition to the existing plant office and conference block another engineering workshop will provide mechanical electrical instrument maintenance trades and other specialist training A new process building will connect to the existing process plant while an access skills centre will provide experience of working with scaffolding rope access and working at heights ldquoWe are very keen for the expansion to happen because we are at maximum capacity and we need more workshopsrdquo Lowsley explains

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo Rounce says He points out that construction and maintenance skills are easily transferable to other sectors ldquoWe have training providers adapting programmes and we are keen to talk to parties coming into the area We understand their needs and the facilities they requirerdquo The key is to expand to meet the needs of existing industry but also to be mindful of the new sectors like renewable energy ldquoThis is really important for the Humber regionrdquo says Rounce ldquoCompanies are investing in renewables such as biodiesel and biofuels Wersquove also got potential for offshore wind companies to develop in this regionrdquo

The regional development authority Yorkshire Forward was

going to be difficult in the current economic climate ldquoWe are currently working with 571 unemployed people and so far we have helped around 80 people into jobs Already the claimant rate has been reducedrdquo she points out

ldquoParticularly in a recession people further away from the labour market are pushed even further awayrdquo she adds ldquoBecause our clients generally have not worked for a long while we have to get them into a position where they can compete with people in the labour marketrdquo The solution has been to give each person a key worker who helps them with all the aspects of the programme ldquoIt is a complete servicerdquo Fitzgerald says Employer involvement is an equally important part of the programme and job creation is a major priority This is where the programme is developing new projects to create employment opportunities with private sector employers such as the Changeworks scheme which offers incentives for apprenticeships and ways to encourage investment into the region

ldquoWe are working with the private sector to determine what skills they will need in the future and where we need to investrdquo Fitzgerald says

very supportive but was wound up by the government Tony Ogden is chairman of Humber Chemical Focus of which CATCH is a wholly owned subsidiary He has been on the team lobbying for an expansion in funding ldquoWe are looking into the formation of the local enterprise partnership that will succeed the regional development authorityrdquo he says ldquoThere are opportunities for the Humber region to become an industrial and economic entity Itrsquos sensible to focus on that and to support facilities like CATCHrdquo

The need to create new jobs is also high on the agenda for the Change Programme the scheme that is designed to help the long-term unemployed into work by addressing difficulties that they may face in several aspects of their lives ldquoIt is a 10-year strategy focused on helping people access employment through improving their skills and on improving job availabilityrdquo says programme manager Andrea Fitzgerald

One strand of the scheme trains residents and service providers to inspire others It helps people to find work and to reduce dependence on benefits An empowerment programme also helps to build peoplersquos confidence and to develop the basic skills to find work while an enabling programme supports people as they move from benefits into paid work

The Change Programme went live in spring 2010 and aims to help 750 people over its first three years Fitzgerald admits that this is

ldquoThe direction of CATCH is set by industry so the board and industrial group have developed a facility and programme that is used to adapting to economic circumstancesrdquo

TOP Hands on training at CATCH ABOVE The Grimsby University Centre new building for The Grimsby Institute

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 28: Heartland #1

For more information about these companies visit wwwnortheastlincolnshiremagazinecomlinks

Heartland partners group Joining together to support North East Lincolnshire

Coldwaterwwwcoldwatercouk

0147 232 1100

Franklin Collegewwwfranklinacuk

collegefranklinacuk

Henry Boot Constructionwwwhenrybootconstructioncouk

Istithmar PampO Estateswwwipoestatescom

0207 901 4200

Knight FrankAlex Munro

alexmunroknightfrankcom

3Fox InternationalPaul Gussar

paul3foxinternationalcom

heartlandlogopageindd 1 28102011 1712

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 29: Heartland #1

The regeneration magazine for North East Lincolnshire

North East Lincolnshire can draw upon its key assets to help create the right environment for investment The area has infrastructure sites premises and a skilled and flexible workforce supported by innovative training provision all serving to attract major employers and new industries to relocate The Regeneration Partnership has devised the arearsquos plan setting out how transformation will be delivered We look at the plan and some of the significant projects under way in North East Lincolnshire

change of view

32 projects

rsaquo

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 30: Heartland #1

The regeneration magazine for Lincolnshire

33

a wider vista ndash north east Lincolnshire capitalises on its industrial past adapting to the needs of new sectors positioning itself as europersquos food Town Therersquos an even bigger picture with renewable energy and digital industries joining existing activities

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 31: Heartland #1

projects34

The regeneration magazine for North East Lincolnshire

Regeneration planBy increasing business opportunities raising educational attainment and improving opportunity north east Lincolnshire could create or protect 7000 jobs and attract pound600 million of private sector investment by 2020 according to Growth and Prosperity in North East Lincolnshire the regeneration plan for the area devised by north east Lincolnshire council and Balfour Beatty

the regeneration plan is key to clearly communicating the arearsquos assets to the business world as well as helping the council understand the potential it has available Additionally it enables the council to showcase the investment opportunities it will be using to create an attractive environment for people to live work and spend their leisure time

It sets out a series of catalytic projects which will ensure North east Lincolnshire is able to raise its profile on both the national and international stage the council aims to support the private sector to grow business and create employment opportunities as well as develop the capacity and strengths of each sector

Working with the private sector will ensure the council has the infrastructure facilities and support services for business growth and sustainability

there are plans to put training programmes in place to create a workforce that can meet business needs so local people can take advantage of the job opportunities ensuing from successful investment

Regeneration plan a policy framework

Skills for north east Lincolnshire new horizons

Local Development framework ndash core

Strategy

pillars

priorities

Actions

this is underpinned by the councilrsquos strong confidence in its policies and the mindset that North east Lincolnshire is a place where business can thrive investment is both encouraged and supported and development is enabled

It is also vital to exploit the industrial sectors that have scope for substantial growth over the long term the south Humber Bank is the engine room for industry in North east Lincolnshire A key stimulus for job growth it will continue to be promoted as the focal point for future investment

Good quality new housing is needed with activity focused on

improving housing conditions in disadvantaged neighbourhoods tackling empty homes and other derelict property

regeneration plan projects echo the aims of the 2006 New Horizons Strategy structured around five lsquopillarsrsquo of activity marketing and promotion ndash increasing awareness of the opportunities the area has to offer performing economy ndash creating the infrastructure and business support to help encourage growth physical environment ndash making it the sort of area people want to live with the right industry housing and leisure provision people and partnerships ndash addressing poor educational

attainment the legacy of low skills low wages and the low rate of enterprise enabling policy environment ndash setting out the spatial land use policy to define development opportunities of interest to prospective investors

projects include a renewables hub schemes to transform Grimsby town centre major housing renewal schemes at east Marsh and Freeman street expanding the cAtcH training facility and producing guidance on infrastructure delivery

the regeneration partnership is producing detailed plans working closely with the private sector and developing bids for funding

Projects

People

challenges Key Sectors

environmenteconomyMarketing amp Promotion

1 2 3 4 5

Policy

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 32: Heartland #1

The regeneration magazine for Lincolnshire

Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

caTchThe nationally recognised Centre for the Assessment of Competence ndash Humber (CATCH) is expanding into a pound33 million third phase this year

Based in stallingborough the centre has offered training in engineering process operation business improvement and management since 2006 It trains current and potential process and chemical industries staff on full-scale plant and machinery offering authentic industrial training in a replicated lsquoreal worldrsquo working environment

this allows training to take place in an environment that is free from the hazards associated with process industries

cAtcH collaborates with the industry to develop innovative training and assessment methods offering apprentices insight and knowledge from industry professionals throughout their course

the extension programme will include an 800sq m workshop an access training building for courses on lsquoworking at heightrsquo and a second three-storey chemical process unit

Importantly the new facilities will also enable the site to offer a greater range of training in the renewables sector this will help to enhance North east Lincolnshirersquos reputation as a centre of excellence for skills training in this area

the project will double the capacity for apprentices and contribute to some 300 new apprenticeships at cAtcH over the next five years It strengthens economic growth by increasing the number of locally trained and skilled workers available In turn they will meet the needs of current and emerging process and renewables businesses in North east Lincolnshire around the UK and beyond

the extension was funded by pound18 million from North east Lincolnshire council and pound14 million from the european regional Development Fund and is due to be completed in late summer 2012 rsaquo

35

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 33: Heartland #1

projects36

The regeneration magazine for North East Lincolnshire

The Humber region is fast becoming a hub for Englandrsquos offshore wind industry with Grimsby emerging as its capital It already has expertise among the manufacturers suppliers and renewables research and development (RampD) needed to host operations and maintenance (OampM) functions

A major centre for green renewable energy building on its long-standing expertise in the power sector Grimsby is only 10-50 miles from existing and planned turbines off the

Lincolnshire coast in the North sea where a further 4000 wind turbines are to be built

two of the largest players in offshore wind power centrica and siemens have chosen to base their oampM teams in Grimsby and both are planning to make significant expansions

centrica has recently signed a lease to create an oampM base at Grimsby Docksrsquo north wall to service its 54-turbine 194MW Lynn and Inner Dowsing wind farm off the skegness cost as well as the nearby 75-turbine

offshore windrenewable energy

cleethorpes grimsby

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 34: Heartland #1

The regeneration magazine for Lincolnshire

37

270MW Lincs wind farm currently being built the Lincs wind farm which will generate its first electricity by the end of 2012 will be able to supply enough power for 200000 homes

centricarsquos new oampM base providing specialist services will have more than 100 staff with 50 new jobs created initially and more to follow But the big prizes will be in the future energy and

climate change secretary chris Huhne approved plans for the Humber Gateway offshore wind farm early in 2011 It will consist of up to 77 turbines capable of producing up to 230MW

In addition three of the UKrsquos nine zones for the planned massive wind farms (which together could provide enough energy to power 19 million homes) sit within strategic reach

of Grimsby Immingham and Hullrsquos ports providing virtually two-thirds of the UKrsquos total wind farm energy output

It is calculated that this could boost the regional economy by pound27000 million over the next 20 years as the hundreds of turbines ndash as tall as the Humber Bridge and up to 100 miles from dry land ndash will all need construction servicing and maintenance rsaquo

immingham

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 35: Heartland #1

projects38

the regeneration magazine for North east Lincolnshire

Biomass plant for imminghamReal Ventures has chosen Immingham for a second biomass plant further confirmation of the importance of the Humber estuary as a hub for renewables businesses

real Ventures has worked closely with the economic development officers tasked with promoting North east Lincolnshire as a place to invest David Brierley head of regeneration and growth with North east Lincolnshire councilrsquos partnership with Balfour Beatty Living places says ldquoIt demonstrates to the market that we can do business here and we can help companies deliver projects We are improving our position in the renewables market It raises confidence in the area and in the sustainable renewable sectorrdquo

Using waste timber for construction and paper products from around europe as fuel this development demonstrates that biomass is a crucial part of the energy mix real Ventures estimates that the electricity produced will be at a carbon emission lsquocostrsquo that is 90 less than conventional generation In terms of its location the project also focuses on a sustainable plan as Associated British ports (ABp) Immingham are using existing facilities and land on the docks for the development

ldquoFrom the first export of coal nearly 100 years ago to powering todayrsquos electricity generation the port of Immingham has been intrinsically linked with the business of energy productionrdquo says ABprsquos port director john Fitzgerald

ldquoAs energy generation moves towards an increasingly renewable basis so we too adapt our service to handle these new cargoes We are therefore delighted to be working with real Ventures on this exciting renewable energy projectrdquo

this project emerges as plans for a 290MW biomass-fired power station are developed by Drax and siemens project Ventures close to the western entrance to the port

More projects are also believed to be on the way as there is demonstrable interest in the government review of electricity generation incentives

The pound56 million Humber Seafood Institute (HSI) is based on Grimsbyrsquos Europarc and was completed in 2008 It provides the seafood industry with practical and technical support for product innovation and business development

Additionally the HsI is the base for Grimsby Institutersquos specialist food teams It also provides managed workspace offices kitchens for the development of new products a refrigeration research facility chemical and environmental laboratory equipment microbiological laboratories and a process hall

the offices are available for rent to the regionrsquos food related companies particularly sMes that may not be able to afford specialist office accommodation

and facilities while conference and meeting rooms are available to both internal tenants and external companies

since it opened the institute is well on its way to becoming a catalyst for innovation and creativity not only in the Humber but internationally having hosted international trade delegations and conferences

the institute also plays a vital part in the Lincolnshire Food trade corridor project which is supporting a series of activities to enhance Greater Grimsbyrsquos status as europersquos Food town and to improve national and international trade the arearsquos strengths have already been recognised having won a national award for its seafood cluster and the securing of protected Geographical Indicator (pGI) status ndash similar to the French Aoc ndash for Grimsby traditional smoked Fish

The pound56m humber Seafood institute

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 36: Heartland #1

freshneyplacecouk

Freshney Place

The heart of shopping in Grimsby

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 37: Heartland #1

RegeneRation ambassadoRs40

The regeneration magazine for North East Lincolnshire

VAL WATERHOUSEChair North East Lincolnshire Care Trust PlusDirector and owner ICF Grimsby Ltd Chair LSP regeneration group

There is a lot of business growth in North East Lincolnshire We are well known for our food industry but key growth areas are now the renewable (wind) and digital energy markets and we have the UKrsquos biggest container port by tonnage

One of the main tasks of the local strategic partnership (LSP) regeneration group was to rebrand Greater Grimsby ndash not rename the area as people feared ndash and it has been successful

Because we have areas on the edges of the sea one thing we have been short of is business space The council has been very forward thinking and has turned derelict spaces into business units for small rent so companies can start up and thrive The e-factor village in Grimsby [an pound187 million scheme to inspire and encourage enterprise in the area] is also proving very helpful

In encouraging business our aim is to get people off unemployment benefit ndash we have four of the most deprived wards in the UK where generations of families have never worked

A lot of time and money has been spent setting up a system to help people get working Around 460 businesses have taken people off the dole queues and at the North East Lincolnshire Care Trust Plus our award-winning Employability Scheme has trained 363 people to get into work

Ninety-five per cent of the businesses are micro to small many supporting industries connected to the docks but more medium to large businesses are interested in the area There is a Europarc on the outskirts and the council is developing land

We are good communicators within North East Lincolnshire we just need to shout it to others So our message to businesses is if you want to do something come and talk to us about your ideas

Regeneration ambassadors

Effective local strategic partnerships range far beyond the delivery of public services In North East Lincolnshire partners from the public and private sectors have worked together fostering microbusinesses and social enterprises and supporting people into training and employment Interviews by Christine Bramble

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 38: Heartland #1

The regeneration magazine for North East Lincolnshire

41

MARK HODSONArchitectFormer chair Cleethorpes Town Team

The 150th anniversary of Cleethorpes is taking place in 2013 It is seen as a seaside town with a cosy image

Our strategic development framework which has put things into a regeneration and financial context is going to change all that Money from the Yorkshire Forward Fund which we received in summer 2010 [to support business growth] has marked us as a renaissance town movement and will bring interest enthusiasm and momentum to the area It is a very exciting time

Tourism is a key factor We have concentrated on conference traffic but we canrsquot ignore the fact that most businesses here are related to tourism with the growth area being ecotourism The Humber Estuary is very rich in biodiversity the area is a migration route for birds and there is a salt marsh

One part of the Cleethorpes Town Teamrsquos strategy is for a series of small quick wins to bring investors in ndash to show them how terrific this place is

We can build on that with attractions like the new model railway museum Trains are big here We are also pushing for an integrated transport system where the station and planned miniature railway link so that people donrsquot have to walk miles to the attractions on the other side

We also have to get behind everything to do with wind energy which is going to be massive We will be able to use the infrastructure we had to support the fishing industry for the wind industry It will reinvent the area similar to what happened with the oil industry in Aberdeen

My daughter who is at university in London says she heard the North East Lincolnshire Wolds described as the new Cotswolds We are one of the best kept secrets in the country We have an industry base an urban core seaside and hinterland with chocolate box cottages We have so much to offer businesses and people coming here

JANE LEWINGTONFormer chief executive North East Lincolnshire Care Trust Plus (NELCTP) Former member North Lincolnshire LSP

The key strategy of the local strategic partnership (LSP) is to support the broader social and economic regeneration of North East Lincolnshire

Receiving neighbourhood renewal funding about four years ago has allowed us to target the most challenged areas introducing programmes to improve health social inclusion and physical regeneration and tackle the barriers to employment

The role of health has often been overlooked but itrsquos a good example of how partnership working can help to agree priorities and deliver targeted work

The NELCTP is transforming the face of primary care Ten years ago most of the accommodation units were not fit for purpose By the end of 2012 our estates strategy will see all primary care ndash including GPs district nurses dentists ndash provided out of 12 purpose-built centres In Freshney Green developed by the local authority and LSP is the largest primary care centre serving a population of 30000 people

We are looking to secure our workforce for the future as the developments make us able to attract new doctors and medical staff especially from the nearby Hull York Medical School

The LSP has noted training gaps and there are a range of different employability services The trust already runs training schemes The whole of our mental health service Tukes becomes a social enterprise next year and runs a number of contract services covering catering domestic and estates It is now expanding to employment and training opportunities for people with learning disabilities

The care home sector provides more beds in our area than the hospitals so it is big in monetary and employment terms Wersquore finding out how they can access the right skills and training for young people

Health and social care are big contributors to social and economic wellbeing We need to understand and engage with what businesses want and put them as strong points of influence to shape what we are doing

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 39: Heartland #1

Eversheds for local government Your natural choice for achieving success About us Eversheds is pleased to have worked with North East Lincolnshire Council on its ground breaking project to deliver services more effectively and efficiently We are forward thinking and at the forefront of innovation Our Local Government Club won the Excellence in Innovation Award at the Law Society Excellence Awards 2010 and contributed to Eversheds being awarded the FT Most Innovative Law Firm in Europe 2010 With over 200 local authority clients at any one time Eversheds is the leading local government legal provider in the UK We act for all the local government family including police fire national parks local authority companies and related bodies Working in partnership with local authorities our specialists add value in a practical way to help you achieve your goals Quality transparency and cost predictability are our core values The knowledge gained from our work for the commercial sector strengthens our local government service Our experts advise on a wide range of issues including

bull procurement renegotiating contracts and outsourcing bull regeneration JVs PPPs and major projects bull renewable energy bull corporate manslaughter bull governance ethics and standards risk management bull human resources including pensions reorganisation and restructuring bull information law bull inquiries and investigations bull litigationdispute management including Judicial Review bull planning property asset vehicles and best consideration bull shared services and collaborative working bull strategic advice and consultancy and much much morehelliphellip

If you would like to discuss any aspect of our services please contact Judith Barnes Head of Local Government Eversheds LLP Direct dial 0845 498 4059 E-mail judithbarnesevershedscom or another member of our team our team by e-mailing localgovernmentevershedscom

One law firm stands out when it comes to developing and delivering regeneration partnerships between the public and private sectors Eversheds finds the solutions to the challenges faced in creating a more sustainable world

Working alongside all partners in the regeneration process we understand the agendas and drivers and work to the advantage of all Eversheds brings

bull innovation ndash the only law firm to have developed and delivered the four major RDA public private partnerships to date and we are working with Croydon Council ndashthe first local authority to adopt a local asset backed vehicle

bull integration ndash our project management approach brings together our key experts in procurement state aid partnership structuring planning construction tax local government law etc

At SocInvest rsquo08 we will be available throughout the day to give delegates the opportunity to speak to us free of charge on any issues they face in delivering sustainable regeneration

lsquoEvershedsrsquo approach is one of working in partnership driving forwardinnovative and commercial solutions to enable us to achieve our goalsWe are pleased to have Eversheds on our teamrsquo

Anthony Middleton London Borough of Croydon

ContactsStephen Sorrell0845 497 4809stephensorrellevershedscom

Kuljeet Hothi0845 497 8546 kuljeethothievershedscom

wwwevershedscom

copy EVERSHEDS LLP 2008 Eversheds LLP is a limited liability partnership

A law firm thatrsquos driving the marketThe leaders in sustainable regeneration

EREAL153 SocInvest ad v5 (resize) 12308 0905 Page 1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 40: Heartland #1

The regeneration magazine for Greater Grimsby Lincolnshire Land

housing

LEFT Grand design at night ndash contemporary living Barnoldby Le Beck in the Lincolnshire Wolds

According to some Lincolnshire is the undiscovered gem of the country with affordable housing and lovely countryside The Prime Location website makes much of the variety of house types from which to choose from older rural properties to new urban developments The Lincolnshire Wolds designated an area of outstanding natural beauty has been called the new Cotswolds while in beautiful market towns such as Louth you can snap up a gorgeous Georgian townhouse for pound350000

Like so much of the country however the picture is not universally rosy While house prices are low so are wages and there is a shortage of good quality affordable homes And without a supply of suitable homes businesses are not going to be able to attract the workers they need

ldquoAnd to attract the right businesses we need to have the right housing in the right place with the right infrstructurerdquo says Jason Longhurst head of development at North East Lincolnshire Council (NELC)

ldquoUntil recently housing infrastructure planning and transport all used to be treated separately Housing would be developed without appropriate infrastructure or planning permission would be refused for

much-needed schemes The new localism agenda has meant that all these areas need to be talkingrdquo

One of the arearsquos big plus points is its strong transport and highways network with all road and public transport connections going right into the heart of the town centres Any new housing wonrsquot need new highways to connect it up just ensuring it uses the existing network in the most efficient way

ldquoNow that NELC has the Balfour Beatty partnership to handle the technical side of thingsrdquo says Longhurst referring to a pioneering initiative described on page 24 ldquowe can concentrate on the strategic approach We can ensure that planning and infrastructure fast-track housing development and we can make that an integral part of our offer to inward investorsrdquo

Itrsquos also important for the council to constantly assess the market to avoid the scenario of a decade ago where city centres were swamped with unwanted one-bedroom apartments While people are always going to want to live in the city centre ndash both at the high and

Homes in the Heartland

Inward investment depends on more than the right commercial or industrial sites Businesses need a pool of skilled workers ndash and they need a range of quality homes throughout the area Sarah Herbert investigates whatrsquos on offer in North East Lincolnshire

43

rsaquo

The regeneration magazine for greater grimsby Lincolnshire Land

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 41: Heartland #1

housing44

The regeneration magazine for Greater Grimsby Lincolnshire

HoWrsquoS THE mArkET

dan holland of ddM Residential says ldquoThe market is looking up but itrsquos still very competitive For a house to sell it needs to be top notch with new decor good location and at the right price

ldquoThe houses that are moving are three-bed family houses in good areas near good schools costing between pound130000 and pound180000 The first-time buyer market is slow with those who have a good credit rating jumping the traditional first-time buyer properties They are saving up a good deposit and going straight in at over pound100000

ldquoin the Wolds the most popular houses are traditional four-bed Victorian houses in big gardens but at the top end ndash such as a half a million pound barn conversion with a third of a hectare garden ndash properties just arenrsquot selling The demand isnrsquot thererdquo

ToP Architecture in the WoldsmIDDLE Compare the market BoTTom Woodbine House in East ravendale was for sale at pound595000oPPoSITE Guildford Street East marsh has been transformed

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 42: Heartland #1

The regeneration magazine for Greater Grimsby Lincolnshire Land

low end of the market ndash theyrsquore also going to want housing for the next stage of their lives when they have their family and want a bigger house with a garden but donrsquot want to have to move out to the countryside to get it The redevelopment of Freshney Green (see panel right) aims to provide just such housing

Another aim of the councilrsquos new approach is greater clarity from the outset about the type of scheme likely to gain planning permission ldquoWersquore setting our assets and our potential while being realistic about what can economically be built on our low land valuesrdquo says Longhurst ldquoPreviously the planning vision often did not match developersrsquo reality With more pre-application consultation developers will now know what sort of schemes are likely to get planning permission and we can therefore respond more quickly to grant planning approvalrdquo

The new approach will also help local people get the planning results they need An online tool to be available in the middle of 2012 will enable them to both summarise what they want from

development in their areas and see how local planning policy affects their neighbourhood Rather than having to trawl through huge and unwieldy planning documents it will be possible to gather all relevant information in one simple jargon-free flow chart either online or in paper form

This ties in with another area of priority improving social housing but in a way that is led by the community with residents regaining control of their surroundings One example of such a scheme is Fresh Start East Marsh concentrating on improving the surroundings of nearly 4000 mainly terraced dwellings in the area around the docks with the first phase heavily led by residentsrsquo wishes (See panel left)

All the while there is a drive to raise the quality of new-build homes One way of doing this is encouraging the use of innovative building techniques such as off-site manufacture and creating demonstration sites of exemplar techniques As Longhurst says ldquoModular or pre-fab housing techniques are fast and therefore cheap They also produce much more airtight homes than traditional techniques so help us to achieve level 3 of the Code for Sustainable Homes This is going to be increasingly important in the future as fuel prices continue to rise wersquoll find that energy efficient homes are going to be in more and more demandrdquo

For Grimsby it seems the only way is up ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality rightrdquo says Longhurst

ldquoTo coin a phraserdquo he concludes ldquowersquore open for businessrdquo

ldquoThe difference with us is that we say yes first then work out how we can help the planning applicant to get the quality right wersquore open for businessrdquo

EAST mArSH NEIGHBourHooD rENEWAL ArEA

Close to Grimsby town centre East Marsh used to be a thriving community until a decline in the fishing industry when it became one of the most deprived neighbourhoods in England with poor-quality terraced housing a failing housing market high levels of crime and unemployment and major health inequalities

in 2008 nELC declared the area ndash with its 3962 terraced houses ndash a neighbourhood renewal area with a 10-year commitment to transform its housing economy education environment health and security and turn it into a high-quality sustainable and popular neighbourhood with a strong housing market

The focus for the first three years of the programme has been the guildford street area (pictured left) with 100 houses now bought and demolished and improvements made to other properties and the public realm housing options are now being considered in line with the progress on the project

The plans include having an increased police presence community projects to create gardens improvements to the security of housing and creation of connected open spaces and lsquohome zonesrsquo

FrESHNEy GrEEN

This seven-phase development started in 2008 to selectively clear and redevelop what was known as the Yarborough estate with a new high-quality mixed tenure mixed income community comprising both retained residents and new households

The scheme will include a neighbourhood green to provide a heart to the community lsquoeco gardensrsquo and open spaces with play equipment for pre-school children

Phase one of 67 units is complete and offers a selection of two- three- and four-bedroom homes starting at pound109950 The schemersquos 122-unit second phase will be complete by March 2012

all eco-friendly homes meet level 3 of the Code for sustainable homes alongside the housing development there is a primary health care scheme on adjacent land While development was under way there was a multi-agency drop-in service based in a refurbished property to support residents through the transition

45

The regeneration magazine for greater grimsby Lincolnshire Land

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 43: Heartland #1

cONTAcTS46

North East Lincolnshire cornfield

copy 3Fox International Limited 2011 All material is strictly copyright and all rights are reserved Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press but we accept no responsibility for omissions or errors The views expressed in this magazine are not necessarily those of 3Fox International Limited or North East Lincolnshire Council

The regeneration magazine for North East Lincolnshire

Subscriptions and feedback wwwnortheastlincolnshiremagazinecom

Editor Siobhaacuten Crozier Art director Terry Hawes Production editor Rachael SchofieldHead of business development Paul Gussar Business development manager Sophie Gosling Production assistant Jeri Dumont Office manager Sue MaparaSubscriptions manager Simon Maxwell Managing director Toby Fox

Images Dave Moss Photography Melody Shanahan-Kluth Kathleen Fisher The Grimsby Institute of Further and Higher Education North East Lincolnshire Council EON UK British Gas Rick Stein copy OceanCorbis copy Bruno EhrsCorbis

Printed by Manson

Published byLower Ground Floor 189 Lavender Hill London SW11 5TB T 020 7978 6840 F 020 7681 3468

For more information on the regeneration of North East Lincolnshire contact Jason Longhurst head of development at North East Lincolnshire Council on 01472 313131 or email jasonlonghurstnelincsgovuk

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 44: Heartland #1

North East Lincolnshire Economic Development Your contact for Investment Support Land and Property Searches

Priority Sectors Ports amp Logistics Food amp Seafood Renewable Energy amp Fuels Chemicals amp Process Industries

For further information please contact our Economic Development team on +44 (0)1472 324615 email businessnelincsgovuk

Supported by

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact

Page 45: Heartland #1

Humber Seafood Processing Cluster

ldquoA leading voice for the seafood sectorrdquo

Named Best Overall Cluster 2010 for our exceptional entrepreneurial dynamism innovation skills base and level of internationalismDepartment for Business Innovation and Skills UK

Debbie FisherHSI SecretariatGrimsby InstituteHumber Seafood InstituteOrigin WayEuroparcGrimsbyDN37 9TZ

Email fisherdjgrimsbyacukTel 00 (44) 1472 582400

Fishmongers

Cumbrian SeafoodsLimited

S E A F O O D L I M I T E D

HS Ltd Shareholders amp Board Members

If you would like further information please contact