Heart of America Leadership Conference

St. Louis, MOSaturday, March 10th, 2012

What is Social Media?

The old one-way Web:

The new ‘social’ two-way Web 2.0:

Organization controls the

content

Organization controls one

website

Members/Customers are

receivers

Organization & Members Co-create

Not just a website-lots of

outposts

Control is shared (in the best case)

Members/Customers participate

How can you Benefit from Social Media?

A three pronged approach…

Listen to your members/prospect

s

Engage your members

Influence authentically

Why Social Media?

Your members are likely to already be there (if a tree falls…)

Identify prospects and reach new audiences

Support existing efforts (bulletins, website, email, etc.)

4 C’s of Social Media’s Role forVolunteer Leaders

►Connect►Communicate►Coordinate►Celebrate

Social Media Ground Rules

► Start small► Research Social media for organizations,

volunteers and influencers► Develop an organizational policy► Emphasis should be on networking, not just

messaging (two-way, not one-way communication)

Social Media Ground Rules

► Solicit feedback and original contributions (like guest/volunteer bloggers)

► Integrate across social and website channels► Use emotion and numbers to connect with hearts

and minds► Brevity, specificity and clarity► Share network with partners and sponsors► Include in volunteer training

Social Media Tools

Communication Collaboration Community/Networking

Blogs Wikis Linked In

MicroBlogs (e.g. Twitter)

Social Bookmarking Facebook

Flickr Social News Sites Ning

YouTube More! More!

More!

How much more exactly?

A LOT More!

Social Media Tools: Twitter

►What is it? Popular micro-blogging platform…

…wanting an answer to what you’re doing in 140 characters or less

Twitter: Organizational Uses

► Distribute news and information

► Identify hashtags (#) for events and topics to encourage the community to participate

Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

Hashtags: Helping you find interesting Tweets•People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search •Clicking on a hashtagged word in any message shows you all other Tweets in that category •Hashtags can occur anywhere in the Tweet •Hashtagged words that become very popular are often Trending Topics Example: In the Tweet below, @twitter added the hashtag before the phrase "thankyousteve". The word is now a link to search results for all Tweets containing "#thankyousteve" in the message.

Using hashtags•If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet •Don't #spam #with #hashtags. Don't over-tag a single Tweet. (Best practices recommend using no more than 3 hashtags per Tweet.) •Use hashtags only on Tweets relevant to the topic

Further Discovery and Reading•The third party site hashtags.org offers an overview of popular hashtags used on Twitter. Find out about trends, look at small, pretty graphs, and search to see if the hashtags of your fantasies exist.

What Are Hashtags ("#" Symbols)?

Twitter Video

Twitter canalso be configuredto update yourFacebook page

Social Media Tools: Facebook

Individuals

Groups

Fan Pages

Facebook: Individuals

Facebook: Groups & Fan PagesFeature Fan Page Group

Hosting a discussion

Yes yes

Discussion wall, and discussion forum

Yes Yes

Extra applications added

Yes No

Messaging to all members

Yes Yes

Visitor statistics Yes Yes

Video and photo public exchange

Yes Yes

“Related” event creation and invitation

Yes Yes

Pages=good for long term Relationships

Groups-good for quick/active discussions

Facebook: Groups

Source: Search Engine Journal

Wall Postings: Read comments and listen for industry trends or direct

member/customer feedback.

Photos help your members connect!

Facebook: Fan Pages

Source: Search Engine Journal

Read comments and listen for industry trends or direct

member/customer feedback.

Social Media Tools: LinkedIn

Try a search on your industry…

Social Media Tools: LinkedIn

Groups area-especially updates- keeps the

organization in front of the member/customer

LinkedIn Groups

Points of Integration

You can integrate an RSS feed to feed your stories (or events or

jobs) directly into LinkedIn

SlideShare ap lets you integrate your presentations

Social Media Tools: SlideShare

It’s like YouTubefor PowerPoint slides…

Social Media Tools: YouTube

Leveraging YouTube for Your Website

Social Media Tools: FlickrPhotos can be collected by

tag or via a pool

Social Media Tools: Wikis

Possible uses

Knowledge base

Project collaboration

Project Management

Wiki Examples

Putting it Together

Putting it Together

LinkedIn Examples

►Society of Manufacturing Engineers Minneapolis

►Society of Manufacturing Engineers – Chapter 38

►The Human Side of Lean►SME Forming & Fabricating Community►SME Society of Manufacturing Engineers

Facebook Examples►SME – Education Foundation►SME – Society of Manufacturing Engineers►SME – Society of Manufacturing Engineers Nas

hville Chapter 43►Society of Manufacturing Engineers Chapter 31►Society of Manufacturing Engineers (SME) – P

enn State►Society of Manufacturing Engineers – Missouri

S&T