Healthy business Sound, independent family business Specific corporate culture Main office in the...
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Healthy business • Sound, independent family business • Specific corporate culture • Main office in the Netherlands => De Lier, Fijnaart • 1.800 Employees • Annual turnover € 200 million (2009/2010) • 13 breeding stations; 25 subsidiaries; sales in 100 countries Rijk Zwaan
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Transcript of Healthy business Sound, independent family business Specific corporate culture Main office in the...
Healthy business• Sound, independent family
business• Specific corporate culture• Main office in the Netherlands
=> De Lier, Fijnaart• 1.800 Employees• Annual turnover € 200 million (2009/2010)• 13 breeding stations; 25 subsidiaries; sales in 100 countries
Rijk Zwaan
Rijk Zwaan = Vegetables
• Assortment of 25 crops and 900 varieties
• Production (the growers)=> outdoor and cultivation under glass;biological
• Trade=> fresh, fresh processed, industry
• Consumer=> taste, size, smell, colour, convenient
Rijk Zwaan Afrisem
Tanzania
Arusha Climate
Arusha: East-African Highland climate: • 3 degrees South, 36 degrees East, 1400 m asl• Daily Average solar radiation: 1400 J/cm2 (max 2500 J/cm2/day)
• High humidity in morning, dry in afternoon• Tropical (light intensity, day length: 13 hours, no winter)• Moderate (temperature, rainfall: avg annual 900 mm)• Seasons (wet/hot, dry/hot, wet/cool, dry/cool)
RZ Afrisem -Vision Breeding in and for AfricaLong term project/ commitment Aimed at increase of income of African farmers by using improved varieties
• Commercial Approach• Only breeding of crops with hybrid potential• Start with tomato, African eggplant and chinense pepper• Start with East-African highlands
RZ Afrisem & East-West
•Afrisem 100% subsidiary of Rijk Zwaan
• Collaboration in breeding of tomato, African eggplant and chinense pepper program
• Trade logo for “Afrisem Varieties”
The Market
• Fast growing populations• Fast urbanizing populations• Growing middle class• Low level of horticulture • Few hybrids• Many challenges!
RZ Afrisem Farm• Altitude 1050 m asl• 20 hectares in total, currently 6 available under irrigation• drip, sprinkler and furrow irrigation• Climatized seed storage, seed dryer• 600 m2 small greenhouses
RZ Afrisem Team• 1 breeding manager• 3 assistant breeders (2x BSc, 1x applied horticulture)• 6 pollinators / assistants• 20 farm, field and administrative staff
RZ Afrisem - FutureMore intensive R&D work• Controlled disease screening facilities• Start breeding programs in new crops• Screening facilities low land East-Africa• Central and West Africa
Training and education of staff and farmers• R&D training• Product development people training• Farmers training
Ahsante Sana!
