Healthcare Landscape in Thailand

STUDY ABOUT HEALTHCARE LANDSCAPE

IN THAILAND

November, 2017

1DI Marketing Co., Ltd.

SURVEY DESIGN

This survey was conducted to study about Healthcare landscape in Thailand

Methodology: Online survey

Fieldwork time: 13 days (04/08/2017 – 17/08/2017)

Sample size: N = 400

Geography: Nationwide


RESPONDENTS SELECTION

Respondents of this survey had to be qualified below criteria

Age : Above 30

Gender : Male & Female

* Others include all provinces in Thailand except Bangkok


KEY FINDINGS

1) How to be healthy:

• Drink enough water, sleep early and exercise regularly are top 3 methods to improve the health

• Avoiding alcoholic drinks is perceived as the better way to be healthy rather than having food supplement

2) Health check habit:

• 62% often have a periodic health examination

• 18 months is the most common frequency health examination

• Most people spend below $30 for a periodic health examination

3) Doing exercise habit:

• 26% often do exercise to improve the health

• 15-30 minutes per day is the most common time for doing exercise

• 58% usually exercise at home; 29% in the park

• 51% spend below $16 on exercise per month

4) Eating habit:

• 74% usually cook at home for the main meals

• 75% thinks breakfast is the most important meal

• Avoiding alcoholic drinks and burnt food are perceived to lead to having a good health

5) The usage of organic food:

• 15% are consuming organic food often and 5% are consuming very often

• No harmful chemicals and pesticides as well as certification of safety are top 3 reasons for choosing

organic food

• 26% will buy organic food in the future, while 22% will definitely buy it

6) The usage of functional food:

• 58 % are using functional food to improve their health


KEY FINDINGS VIETNAM INDONESIA THAILAND

Top 3 healthy lifestyle • Drink enough water

• Eat nutritious food

• Having enough sleep

• Drink enough water

• Getting enough sleep

• Not drinking alcohol

• Drink enough water

• Getting enough sleep

• Do exercise regularly

Health check up 6-12

months

• 85% often have a periodic

health examination

• $51 is the average cost spent


health examination



health examination


Exercise habit • 77% often do exercise to

improve health; 34% usually do

exercise in fitness/ gym center

or sport club

• 32 minutes is the average of

doing exercise per day

• $28 is the average spending on

gym/ sport club per month

• 68% often do exercise to

improve health; 18% usually

do exercise in fitness/ gym

center or sport club



• $32 is the average spending

on gym/ sport club per month

• 74% often do exercise to

improve health; 34% usually

do exercise in fitness/ gym

center or sport club



• $28 is the average spending

on gym/ sport club per month

Main reasons using organic

food

• No pesticides and clear origin

• Certification of safety

• No harmful chemicals and

pesticides

• Higher nutritional content

• No harmful chemicals and

pesticides

• Not contain pesticides

Organic food major

consumers

81% consumers are female 68% consumers are male 75% consumers are over 45

groups

VIETNAM – INDONESIA – THAILAND HEALTHCARE COMPARISON


DEMOGRAPHIC INFORMATION

GenderAge

Living PlaceOccupation

43%

6%

4%

3%

1%

43%

Bangkok

Chiang Mai

Chonburi

Nakhonrajsima

NaKhonsrithammarat

Others

43%

18%

14%

10%

7%

5%

1%

Corporate Employee

Others

Housewives

Business Owners

Engineer/ Doctor/Teachers

Unemployees

Factory employees

35%

33%

17%

15%

30-35

36-40

41-45

More than 45

75%

25%

Female

Male


1) How to be healthy

2) Health check habit

3) Doing exercise habit

4) Eating habit

5) The usage of organic food

6) The usage of functional food

CONTENT


SCALE IS THE MOST COMMON EQUIPMENT IN THAILAND

Consumers aged between 41-45 have massage machines more than consumers in other age groups at the rate of 22%

Which of the following healthcare equipment / appliances do you have?

(Comparison by Age Group)

25%

0%

0%

0%

3%

4%

8%

13%

17%

19%

32%

57%

0% 50% 100%

Does not have any of above

Other

Personal steam inhaler

Breathing machine

Oral hygiene tools / machines

A heart rate monitor

Blood glucose meter

Massage machine

Blood Pressure Instruments

Ear cleaner tools

Thermometer

The scales

Total

26%

0%

0%

0%

6%

0%

11%

11%

15%

17%

30%

60%

0% 50% 100%

36-40

22%

0%

0%

0%

0%

9%

4%

22%

17%

22%

17%

48%

0% 50% 100%

41-45

41%

0%

0%

0%

0%

0%

0%

12%

12%

6%

29%

59%

0% 50% 100%

Over 45

20%

0%

0%

0%

3%

7%

8%

10%

20%

24%

39%

58%

0% 50% 100%

30-35


25%

0%

0%

0%

3%

4%

8%

13%

17%

19%

32%

57%

0% 50% 100%

Does not have any of above

Other

Personal steam inhaler

Breathing machine

Oral hygiene tools / machines

A heart rate monitor

Blood glucose meter

Massage machine

Blood Pressure Instruments

Ear cleaner tools

Thermometer

The scales

Total

25%

0%

0%

0%

0%

2%

10%

18%

16%

23%

38%

59%

0% 50% 100%

Bangkok

25%

0%

0%

0%

5%

5%

7%

9%

18%

16%

27%

56%

0% 50% 100%

Other

59% of Bangkok have scales; compared to 56% of others

38% PEOPLE IN BANGKOK HAS THERMOMETER AT HOME


N = 400 N = 170 N = 230

Which of the following healthcare equipment / appliances do you have?

(Comparison by Location Group)


0%

0%

33%

40%

53%

55%

67%

68%

73%

75%

0% 50% 100%

I do not apply any of above

Other

Sports

Use food supplements

No smoking

Do not drink any alcoholic beverages

Eat nutritious foods

Do exercise regularly

Sleep early / Get enough sleep

Drink enough water

Total

0%

0%

34%

42%

50%

51%

64%

72%

75%

79%

0% 50% 100%

30-35

2%

1%

29%

34%

52%

55%

69%

62%

72%

75%

0% 50% 100%

36-40

0%

1%

36%

47%

60%

60%

69%

73%

76%

64%

0% 50% 100%

41-45

0%

0%

33%

37%

52%

58%

70%

65%

70%

77%

0% 50% 100%

Over 45

Are you using the following methods to improve your health?


Over 35 group cares more about eating nutritious foods to improve the health

N = 400 N = 170 N = 70N = 130 N = 30

DRINK ENOUGH WATER, GET ENOUGH SLEEP AND DO EXERCISE REGULARLY

ARE TOP 3 METHODS TO IMPROVE THE HEALTH


%

.5%

33%

40%

53%

55%

67%

68%

73%

75%

0% 50% 100%


Other

Sports

Use food supplements

No smoking

Do not drink any alcoholic beverages




Drink enough water

Total

1%

1%

35%

40%

54%

52%

67%

68%

74%

73%

0% 50% 100%

Bangkok

.4%

%

31%

39%

52%

58%

68%

68%

73%

76%

0% 50% 100%

Other

Are you using the following methods to improve your health?


DRINK ENOUGH WATER, GET ENOUGH SLEEP AND DO EXERCISE REGULARLY

ARE TOP 3 METHODS TO IMPROVE THE HEALTH


N = 400 N = 170 N = 230


Which is the most effective method to improve your health?


N = 400 N = 170 N = 70

SURPRISINGLY, 41-45 GROUP DRINK LESS WATER THAN OTHER AGE GROUPS

41-45 groups believes that having enough sleep is more effective to improve health

N = 130 N = 30

0%

0%

34%

42%

50%

51%

64%

72%

75%

79%

0% 50% 100%

30-35

2%

1%

29%

34%

52%

55%

69%

62%

72%

75%

0% 50% 100%

36-40

0%

1%

36%

47%

60%

60%

69%

73%

76%

64%

0% 50% 100%

41-45

0%

0%

33%

37%

52%

58%

70%

65%

70%

77%

0% 50% 100%

Over 45

0%

0%

33%

40%

53%

55%

67%

68%

73%

75%

0% 50% 100%


Other

Sports

Use food supplements / functionalfoods to improve health

No smoking

Do not drink any alcoholicbeverages/ beers




Drink enough water

Total


Which is the most effective method to improve your health?


N = 400 N = 170

DRINKING ENOUGH WATER IS IMPORTANT, HOWEVER 58% PEOPLE OUTSIDE

BANGKOK THINKS NOT DRINKING ALCOHOL SUPPORTS THEIR HEALTH

N = 230

0%

0%

33%

40%

53%

55%

67%

68%

73%

75%

0% 50% 100%


Other

Sports

Use food supplements / functionalfoods to improve health

No smoking

Do not drink any alcoholicbeverages/ beers




Drink enough water

Total

1%

1%

35%

40%

54%

52%

67%

68%

74%

73%

0% 50% 100%

Bangkok

0%

0%

31%

39%

52%

58%

68%

68%

73%

76%

0% 50% 100%

Others





4) Eating habit



CONTENT


38% 36%39%

62% 64%61%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Bangkok Other

Yes No

38%42% 40%

33%28%

62%58% 60%

67%72%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Yes No

THE OLDER THAI PEOPLE BECOMES, THE MORE OFTEN THEY GO TO

PERIODIC HEALTH EXAMINATION

Do you often go for a periodic health examination?

(Comparison by Age Group & Location Group)

N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230


14%9% 10%

19%23%

18%21% 16%

19%16%

58% 62%

58%

55% 53%

1% 0%

3%

0% 2%4% 4%6%

2%5%4% 5% 6% 4%0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Every 3 months

Every 6 months

Every 12 months

Every 18 months

Every 24 months

Only whenever i feelnot good

1% 3% 0%4%

5%4%

4%5%

4%

14% 11% 16%

18%15%

21%

58%62%

55%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Bangkok Other

Every 3 months

Every 6 months

Every 12 months

Every 18 months

Every 24 months

Only whenever i feelnot good

How often do you go for a periodic health examination?


THE OLDER PEOPLE BECOME THE MORE OFTEN THEY GO FOR PERIODIC

HEALTH EXAMINATION

62% Bangkok people go every 3 months

N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230


22% 22% 23%19% 21%

38% 35% 33%47%

47%

18%21%

16%

17%19%

10% 12%

14%

9% 2%

10% 10%11%

6%9%

2% 0% 3% 2% 2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Polyclinics

District Hospital

Private clinic

The central hospital

City Hospital

Other

22% 21% 22%

38%

32%

44%

18%

23%

15%

10% 16% 6%

10% 5%13%

2% 3% 1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Bangkok Other

Polyclinics

District Hospital

Private clinic

The central hospital

City Hospital

Other

ABOVE 40 GROUPS PREFERS CITY HOSPITAL FOR HEALTH EXAMINATION

Where do you go for a periodic health examination?

44% people outside Bangkok goes to city hospital to have health examination while Bangkok people tend to go to district hospitals


N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230


39%31%

45%

38%

38%

38%

16%

22%

12%

6%6%

5%.4% .9%.0%.8% 1.8% .0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Bangkok Other

Over $450

$300 -$450

$150-$300

$90-$150

$30-$90

Below $30

39% 37%

46%

32%37%

38% 40%

38%

45%28%

16% 17%

13%

17%

21%

6% 5%4% 6%

9%

0% 0% 0% 0%2%

1% 1% 0% 0% 2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Over $450

$300-$450

$150-$300

$90-$150

$30-$90

Below $30

$74 IS THE AVERAGE COST FOR A PERIODIC HEALTH EXAMINATION

What is the average cost for your periodic health examination?


WeightedAverageCost

WeightedAverageCost

$74.21 $74.63 $62.20 $73.54 $72.55 $85.12 $62.66

Over 45 groups in Bangkok area spend on periodic health examination more than other groups

$96.24

N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230


27%

8%

3%

4%

5%

6%

6%

8%

10%

11%

14%

15%

18%

25%

32%

0% 50% 100%

I don’t know

Other

Diseases of the ear and throat

Diseases related to the lungs

Reproductive diseases

Diseases related to the liver

Cancer

Kidney disease

Heart issue

Digestive diseases

Skin issue

Diabetes

Blood pressure issue

Osteoarthritis

Eye issue

Total

EYE ISSUE, OSTEOARTHRITIS, BLOOD PRESSURE ISSUE ARE TOP 3 HEALTH

PROBLEMS BELIEVED TO BE INCREASED IN THE FUTURE

According to you, what health / disease problems will increase in the future?


41-45 group thinks diabetes and skin issue would be increased in the future, while over 45 group thinks diabetes and kidney disease

N = 400 N = 170 N = 70N = 130 N = 30

32%

8%

5%

6%

6%

7%

9%

4%

9%

14%

18%

11%

17%

20%

26%

0% 50% 100%

30-35

29%

6%

2%

2%

5%

7%

5%

8%

11%

12%

11%

14%

15%

23%

30%

0% 50% 100%

36-40

20%

10%

6%

6%

3%

3%

3%

9%

10%

11%

17%

26%

24%

31%

44%

0% 50% 100%

41-45

20%

8%

0%

5%

3%

3%

3%

13%

10%

3%

8%

13%

22%

33%

35%

0% 50% 100%

Over 45


According to you, in the future what health / disease problems will increase?


PEOPLE IN BANGKOK THINKS BLOOD PRESSURE AND HEART ISSUE

PROBLEMS WILL INCREASE IN THE FUTURE

N = 400 N = 170 N = 230

27%

8%

3%

4%

5%

6%

6%

8%

10%

11%

14%

15%

18%

25%

32%

0% 50% 100%

I don’t know

Other

Diseases of the ear and…

Diseases related to the lungs

Reproductive diseases

Diseases related to the liver

Cancer

Kidney disease

Heart issue

Digestive diseases

Skin issue

Diabetes

Blood pressure issue

Osteoarthritis

Eye issue

Total

24%

5%

4%

6%

4%

4%

7%

8%

13%

10%

14%

16%

22%

27%

32%

0% 50% 100%

Bangkok

29%

10%

3%

3%

6%

7%

5%

8%

8%

12%

14%

14%

16%

24%

32%

0% 50% 100%

Other





4) Eating habit



CONTENT


AGE GROUP 30-35 AND OVER 45 EXERCISE OFTEN THAN OTHER GROUP

Do you often exercise to improve your health?


17%12%

17%20%

23%

48%

48%

50% 51%37%

26%

28%

25%23%

30%

7%11%

3% 6% 8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Very often

Often

Sometimes

Rarely

Never

17% 16% 18%

48%46%

49%

26%29%

25%

7% 8% 6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Bangkok Others

Very often

Often

Sometimes

Rarely

Never

N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230


What time do you often exercise?

Majority of all provinces except Bangkok chose to exercise in the morning

ABOVE 40 GROUPS PREFER TO DO EXERCISE IN THE MORNING


46% 48%52%

39% 38%

4% 3%

5%

2% 4%

50% 49%43%

59% 58%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

In the Morning

at Noon

at Night

46%

56%

40%

4%

4%

3%

50%

40%

57%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


In the Morning

at Noon

at Night

N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230


5% 6%6% 4%

4%

21% 17% 25%

18%

24%

45%47%

43%

45%

44%

18%22%

15%21%

7%

9%5%

12% 11% 13%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

5 - 10 minutes

10 - 15 minutes

15 - 30 minutes

30 - 60 minutes

60 - 90 minutes

Over 90 minutes5%

8%3%

21%

26%

17%

45%

41%

48%

18%14%

21%

9% 9% 10%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Bangkok Other

5 - 10 minutes

10 - 15 minutes

15 - 30 minutes

30 - 60 minutes

60 - 90 minutes

Over 90 minutes

28 MINUTES PER DAY IS THE AVERAGE TIME FOR DOING EXERCISE

How much time do you spend on exercise?


WeightedAverageCost

WeightedAverageCost

28 min 53 min 52 min 48 min 20 min 22 min 19 min60 min

N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230

People in Bangkok spend time longer than other provinces


3% 2% 4%0%

7%6% 5% 4% 11%

9%5%4% 5%

4%

7%

29% 31% 27% 25%

29%

58% 57%60% 61%

49%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

At Home

At Park

Sports clubin the district

Fitness /fitness / gymcenters

Other

Where do you usually have an exercise?

64% of others provinces outside Bangkok choose to exercise at home more than people in Bangkok

ALMOST ALL AGE GROUPS PREFER TO DO EXERCISE AT HOME


3% 4%

6%9%

4%

5%

5%

4%

29%

33%

25%

58%

49%

64%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


At Home

At Park

Sports club inthe district

Fitness / fitness/ gym centers

Other

N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230


51% 52% 50%

27% 24% 30%

11%

4%

20%

11%

20%

0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Bangkok Other

Over $185

$155-$185

$120-$155

$90-$120

$60-$90

$30-$60

$15-$30

Below $15

51% 50%

62%

25%

60%

27% 29%

23%

38%

20%

11%

0%

15%

25%

10%

11%

21%

0%

13% 10%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Over $185

$155-$185

$120-$155

$90-$120

$60-$90

$30-$60

$15-$30

Below $15

$28 IS THE AVERAGE SPENDING ON FITNESS/ GYM/ SPORT CLUB PER MONTH

WeightedAverageCost

WeightedAverageCost

$27.90 $31.00 $22.06 $33.91 $27.90 $31.00 $24.03$26.35

36-40 groups & over 45 groups spend cheaper than other age groups

Bangkok area spend more cost on fitness/gym/sport club than other groups

How much do you spend on exercise every month?

(Comparison by Age Group & Location Area)

N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230


60% SPEND TIME EXERCISING ALONE; THE OLDER THAI PEOPLE BECOMES

THEY PREFER TO PRACTICE ALONE

Who do you exercise with?

18% of people in Bangkok exercise with their lovers more than people who lives outside Bangkok


6% 7% 4%8%

3%

13%

18%

10% 8%

11%

6%

4%

10% 8%

0%

11%

14%

9%6%

14%

60%

52%

62%67%

71%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

I practicealone

Friends

Brothers /sisters

Lover

Colleague

Parents

Other 6%3%

8%

3%4%

2%

13% 18% 9%

6%7%

5%

11%10%

12%

60% 58%62%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


I practicealone

Friends

Brothers /sisters

Lover

Colleague

Parents

Other

N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230





4) Eating habit



CONTENT


74% USUALLY COOK AT HOME; GROUP OF 30-35 COOK AT HOME LEAST

For main meals, do you usually cook at home or eat out?


26%31%

22% 21%27%

74%69%

78% 73%73%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Cooking athome

Eating out

26%

35%

19%

74%

65%

81%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Cooking athome

Eating out

N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230


75% AGREE IF BREAKFAST IS THE MOST IMPORTANT MEAL

For you, which meal is the most important of the day?

Over 45 groups think lunch is an important meal compared to other groups


9% 11%8% 9% 7%

16% 13% 17%

7%

32%

75% 76% 74%

84%

62%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Breakfast

Lunch

Dinner

9% 12%7%

16%16%

17%

75% 73%76%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Breakfast

Lunch

Dinner

N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230


According to you, in order to have a good health, what should you do?


41-45 and over 45 group give an importance to avoid eating too much meat more than other age groups

NOT DRINKING TOO MUCH ALCOHOL TO STAY IN GOOD HEALTH

N = 400 N = 130 N =70 N = 60N = 140

2%

4%

4%

21%

28%

39%

40%

44%

46%

50%

55%

58%

59%

60%

64%

66%

0% 50% 100%

Others

I have no requirement of eating

Do not eat too much fish

Do not eat street food

Do not eat too much meat

Do not eat food left

Do not eat too sour

Do not eat too spicy

Do not eat too much starch

Do not eat fried foods

Do not eat too much sweet things

Eat more vegetables, fruits

Do not drink much soft drinks

Do not eat too salty

Do not eat dark colored foods

Do not drink much alcohol

Total

3%

4%

5%

19%

24%

33%

39%

43%

41%

49%

56%

59%

59%

56%

61%

61%

0% 50% 100%

30-35

2%

6%

4%

20%

23%

44%

38%

42%

45%

46%

50%

49%

58%

57%

64%

64%

0% 50% 100%

36-40

3%

3%

6%

23%

37%

40%

41%

46%

51%

56%

60%

67%

63%

69%

70%

79%

0% 50% 100%

41-45

3%

5%

2%

28%

37%

40%

43%

48%

57%

55%

60%

63%

62%

68%

67%

67%

0% 50% 100%

Over 45


61% OF BANGKOK THINK AVOIDING SOFT DRINKS CAN LEAD TO A GOOD

HEALTH, WHILE 62% OF OTHERS THINK TO AVOID THE SALTY FOOD

According to you, in order to have a good health, what should you do?


N = 400 N = 170 N = 230

2%

4%

4%

21%

28%

39%

40%

44%

46%

50%

55%

58%

59%

60%

64%

66%

0% 50% 100%

Others

I have no requirement of eating

Do not eat too much fish

Do not eat street food

Do not eat too much meat

Do not eat food left

Do not eat too sour

Do not eat too spicy

Do not eat too much starch

Do not eat fried foods

Do not eat too much sweet things

Eat more vegetables, fruits

Do not drink much soft drinks

Do not eat too salty

Do not eat dark colored foods

Do not drink much alcohol

Total

2%

4%

3%

22%

28%

40%

36%

42%

48%

49%

58%

57%

61%

58%

64%

64%

0% 50% 100%

Bangkok

3%

5%

5%

21%

28%

38%

42%

46%

45%

52%

54%

59%

58%

62%

65%

67%

0% 50% 100%

Other





4) Eating habit



CONTENT


4% 5% 6%0%

3%

23% 21% 22% 33%

18%

53% 55%55%

50%

45%

15% 14% 13%10%

27%

5% 4% 4%7% 7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Very often

Often

Sometimes

Rarely

Never heard about it

OVER 45 GROUPS HEARD OFTEN ABOUT THE ORGANIC FOOD THAN OTHER

GROUPS

Have you ever heard about organic foods?


4% 3% 5%

5% 5%5%

15% 16% 14%

23% 25% 22%

53% 51%54%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Bangkok Other

Very often

Often

Sometimes

Rarely

Never heard about it

N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230


76% ARE AWARE OF ORGANIC FOOD THROUGH SOCIAL MEDIA

Over 45 group are more aware about organic food through TV and radio rather than other social medias

Where did you hear about organic food?


6%

4%

12%

33%

29%

34%

76%

0% 50% 100%

30-35

6%

2%

14%

29%

33%

38%

77%

0% 50% 100%

36-40

11%

3%

13%

23%

31%

30%

74%

0% 50% 100%

41-45

12%

0%

12%

30%

37%

43%

75%

0% 50% 100%

Over 45

N = 400 N = 130 N =70 N = 60N = 140

2%

8%

13%

29%

32%

36%

76%

0% 50% 100%

I never hear about it

Other

E-Newspapers, E-magazines

Your Relatives

Newspapers, printmagazines

TV, radio

Social media

Total


76% ARE AWARE OF ORGANIC FOOD THROUGH SOCIAL MEDIA

Where did you hear about organic food?


8%

2%

13%

29%

32%

36%

76%

0% 50% 100%

Other

I never hear about it

E-Newspapers, E-magazines

Your Relatives

Newspapers, print magazines

TV, radio

Social media

Total

5%

2%

14%

33%

34%

35%

75%

0% 50% 100%

Bangkok

10%

3%

12%

26%

30%

36%

76%

0% 50% 100%

Other

N = 400 N = 170 N = 230


SUPERMARKET, ONLINE STORES AND ORGANIC SPECIALITY STORES ARE

TOP 3 CHANNELS SEEN ORGANIC FOODS

Where have you seen organic food?


N = 400 N = 130 N =70 N = 60N = 140

3%

3%

13%

17%

39%

51%

73%

0% 50% 100%

I never hear aboutorganic food

Other

Market

Convenience store

The specialty stores sellorganic food

Online store

Supermarkets

Total

4%

4%

19%

19%

38%

50%

75%

0% 50% 100%

30-35

2%

3%

14%

21%

37%

52%

72%

0% 50% 100%

36-40

3%

4%

9%

17%

37%

47%

74%

0% 50% 100%

41-45

2%

2%

5%

3%

45%

58%

72%

0% 50% 100%

Over 45


Where have you seen organic food?


N = 400 N = 170 N = 230

3%

3%

13%

17%

39%

51%

73%

0% 50% 100%

I never hear about organic food

Other

Market

Convenience store

The specialty stores sell organic food

Online media

Supermarkets

Total

2%

2%

12%

18%

43%

48%

78%

0% 50% 100%

Bangkok

3%

5%

14%

17%

35%

54%

70%

0% 50% 100%

Other

SUPERMARKET, ONLINE STORES AND ORGANIC SPECIALITY STORES ARE

TOP 3 CHANNELS SEEN ORGANIC FOODS


70% ARE USING ORGANIC FOOD

Are you using organic food?


Over 45 group are using organic food more than other age groups

30% 30% 30%

70% 70% 70%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Bangkok Other

Yes No

N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230

30% 30% 30%36%

23%

70% 70% 70%64%

77%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Yes No


Why did you choose fresh food, organic food ?

45% CHOOSE ORGANIC FOOD DUE TO NO HARMFUL CHEMICALS

N = 400 N = 130 N =70 N = 60N = 140

27% of over 45 groups fear of having cancer compared to other group


19%

4%

6%

15%

15%

15%

17%

19%

20%

30%

30%

35%

42%

45%

0% 50% 100%

I do not use organic food

Other

Recommended by a doctor

Origin of the product is clear

More delicious

Because of good reviews…

Contribute to protect the…

Fear of cancer

Recommended by friends

Nutritional content is higher

Hygiene during production

Products are certified

Not contain pesticides

No harmful chemicals

Total

20%

4%

8%

12%

19%

14%

14%

21%

23%

32%

27%

36%

40%

44%

0% 50% 100%

30-35

18%

5%

1%

16%

14%

17%

18%

13%

17%

26%

30%

32%

39%

42%

0% 50% 100%

36-40

19%

7%

9%

19%

11%

17%

20%

19%

17%

31%

29%

41%

43%

41%

0% 50% 100%

41-45

17%

3%

13%

17%

13%

13%

18%

27%

20%

32%

38%

33%

53%

53%

0% 50% 100%

Over 45


Why do you choose organic food?


46% OF BANGKOK CHOOSE ORGANIC FOOD DUE TO NO HARMFUL

CHEMICALS

N = 400 N = 170 N = 230

19%

4%

6%

15%

15%

15%

17%

19%

20%

30%

30%

35%

42%

45%

0% 50% 100%

I do not use organic food

Other

Recommended by doctor

More delicious

Because of good reviews from other…

Origin of the product is clear

Contribute to protect the environment

Fear of cancer

Recommended by friends

Nutritional content is higher

Hygiene during production

Products are certified

Not contain pesticides

No harmful chemicals

Total

18%

4%

6%

14%

16%

19%

20%

22%

20%

31%

32%

34%

45%

46%

0% 50% 100%

Bangkok

19%

5%

6%

16%

14%

13%

15%

16%

19%

29%

29%

36%

40%

44%

0% 50% 100%

Other


22%16%

22%27% 27%

26%30%

27% 16%

30%

49% 51% 48%

51%

42%

2% 2% 2% 4%0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Definitely use

Use

May or May not

Will not use

Definitely will not use

2% 2% 3%

22% 23% 20%

26% 23% 29%

49% 51%47%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Bangkok Other

Definitely use

Use

May or May not

Will not use

Definitely will not use

49% MAY OR MAY NOT USE ORGANIC FOOD IN THE FUTURE (2.36 POINTS OUT

OF 5)

What is your intention to use organic food in the future?


WeightedAverageScore

WeightedAverageScore

2.36 2.41 2.35 2.40 4.09 4.14 4.092.18

N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230





4) Eating habit



CONTENT


42% 43%38% 39%

55%

58% 57%62% 61%

45%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Yes No

58% CHOOSE FUNCTIONAL FOOD TO IMPROVE HEALTH

Do you use functional food to improve your health?


N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230

42% 44%41%

58% 56%59%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Bangkok Other

Yes No

Over 45 group least to choose functional food in improving their health


NUTRITIONAL SUPPLEMENT IS THE MOST USED TYPE OF FUNCTIONAL FOOD

What kind of functional foods were you using?


N = 400 N = 130 N =70 N = 60N = 140

38%

5%

6%

20%

31%

0% 50% 100%

I do not use functional foods

Other

Supplement for diseasetreatment

Supplement for prevent disease

Nutritional supplement

Total

38%

3%

6%

22%

31%

0% 50% 100%

30-35

37%

4%

8%

17%

35%

0% 50% 100%

36-40

34%

9%

6%

21%

30%

0% 50% 100%

41-45

45%

7%

5%

23%

20%

0% 50% 100%

Over 45


What kind of functional foods were you using?


NUTRITIONAL SUPPLEMENT IS THE MOST USED TYPE OF FUNCTIONAL FOOD

N = 400 N = 170 N = 230

38%

5%

6%

20%

31%

0% 50% 100%

I do not use functional foods

Other

Supplement for disease treatment

Supplement for prevent disease

Nutritional supplement

Total

38%

6%

4%

21%

31%

0% 50% 100%

Bangkok

38%

4%

8%

20%

30%

0% 50% 100%

Other


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Healthcare Landscape in Thailand

Health & Medicine

Transcript of Healthcare Landscape in Thailand