"Healthcare and Financial Services SIG" - Linked in Healthcare Marketing

1Marketing Solutions

Where business happens

Marketing Solutions


Our mission…

Connect the world’s

professionals to make them more productive and

successful.


The value we bring to our members

IdentityConnect, find and be foundLinkedIn Profile, Address Book, Search

InsightsBe great at what you doHomepage, LinkedIn Today, Groups

Work wherever our members work

EverywhereMobile, APIs, Plug-InsDesktop

Rolodex, Resume, Business Card

Newspapers,

Trade Magazines, Events

Opportunities that will transform the trajectory of your career

3


LinkedIn Audience


150,000,000+

registered members (as of Jan 2012)

The globally connected professional network

5M+

Canada

60M+

USA

7M+

Brazil

2.9M+

Australia

35M+

Europe

13M+

India

3.8m+

ME

1.6M+

South Africa

2M+

DACH

2M+

Italy3M+

France

2M+

Spain

3M+

NL8M+

UK

6Marketing Solutions 6

LinkedIn Audience:Healthcare Professionals

5.4Million Healthcare Professionals*– 1.6M active on a monthly basis

An Engaged Audience:– 88M Page Views/Month

Rapidly Growing Audience:– 48% Growth YOY

* LInkedIn Panorama Data Metrics, Nov 2011


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LinkedIn Audience:Healthcare Professionals


The Future of Social Communication


Social Media Environments Matter

1Society for New Communications Research, US 20102LinkedIn Audience 360 Survey, US, August 2011

90%of professionals use social media to get access to thought leadership and information they couldn’t get elsewhere1

81% of LinkedIn members prefer to have separate social networks for their personal and professional lives2

3 out of 4professionals rely either lightly or heavily on professional networks to support business decisions1


The Three Classifications of Social Networks

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Identity Relationships Activities

Social UtilityFriends, Family &

Colleagues

Status,Social Gaming &

PhotoSharing

PublicCommunications

Fans &Followers

Real TimeMicro-blogging

ProfessionalNetwork

Colleagues & Business Contacts

Professional Identity, Connections & Insights


The Professional Network

MISSION: Connect the world’s professionals to make them

more productive and successful

Provide ability to own and manage one’s own professional

identity

Curate professional context

Turn relationships and information into

business opportunity


Company Pages: Establish brand presence on LinkedIn


Follow Companies: Insights and business intelligence


Engage Those Most Interested in Your Brand Introducing Company Status Updates

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Homepage

Profile

Mobile

Website

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Like (5) • Comment • Share

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55% of LinkedIn members will follow a company “forever”.

45% of members want weekly updates.

LinkedIn Survey (n=363), US and Canada, October 2011

http://bit.ly/oow11ytfb


LinkedIn Assets and Virality Fuel Follower Ecosystem

Engagement generates value

• Earned media

• Incremental reach

• Relevant relationships

• Insights

Status Update

Like

Like

Share

Share

Comment

Comment

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LinkedIn Today: Your personal trade magazine

On-Startups-Community-Entrepreneurs


LinkedIn Groups: Your source for professional knowledge


LinkedIn Mobile: Working wherever our members work

y/y increase in mobile page views

400%


The Payoff: Success on LinkedIn


Philips: Driving Innovation in Health

“Combining our thought-leadership with LinkedIn’s trusted environment and professional context enabled us to create

active communities that have become online destinations for medical professionals worldwide.”

– Hans Notenboom, Global Director B2B Online, Philips

How can Philips position itself at the center of thought-leadership in healthcare?

Objective

Solution

Results

Create an active online global community for professionals

Globally active 30,000+ membercommunity – largest LinkedIn group dedicated to healthcare innovation with 4,400 discussions


athenahealth: Establishing Thought Leadership

Find and influence healthcare executives online

Broaden access to thought leadership content

Objectives

Product Content Ads

Results

Use targeting to reach executives, increase visibility for thought leadership, and improve lead generation

61% Increase in click-to-conversion rate

Healthcare

"Healthcare and Financial Services SIG" - Linked in Healthcare Marketing

Business

Transcript of "Healthcare and Financial Services SIG" - Linked in Healthcare Marketing