Health | Tech | Food Open Innovation Output 2011
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HEALTH | TECH | FOODOPEN INNOVATION OUTPUTProduced by Luminary Labs &Hosted at the Paley Center for MediaSocial Media Week New York
#healthtechfood#smwluminary#smw11
Produced by @luminarylabsModerated by @sarita
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On Tuesday, February 8, 2011, 125 people came together during Social Media Week to openly innovate around the core health issues of New York, through the lens of social technology.
WHAT
Image: Insider Images
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WHY: MASLOW’S HIERARCHY OF NEEDS
Most of us spend a lot of time with social technology to push messages out
These same technologies can be used to solve for basic
societal needs
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WHO: SPEAKERS
Steven Dean Jerusha Klemperer
Jane Sarasohn-Kahn
Marc Koska
THE QUANTIFIED SELF
FOOD SYSTEMS MHEALTH OPEN SOURCE
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HOW: IDEATION
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HOW: IDEATION METHODOLOGY
Small groups ideated around problem statements provided by the speakers
Image: Insider Images
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HOW: CONCEPTS
Following a round of rapid ideation, the small groups developed concepts to solve for the problem statement. Image: Insider Images
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HOW: VOTING
Once all concepts were complete, individuals voted on the concepts
Image: Insider Images
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2011 Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs is licensed under a Creative Commons Attribution 3.0 Unported License.
This license lets others distribute, remix, tweak, and build upon the work, even commercially, as long as they credit the event for the original creation. This is the most accommodating of licenses offered to ensure maximum dissemination and use of licensed material.
HOW: ATTRIBUTION
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www.healthtechfood.com@healthtechfood
REPOSITORY
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IDEATION OUTPUT
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THE QUANTIFIED SELF
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How can we use the methods and tools of the quantified self to solve for preventing texting disasters - to improve the health of New Yorkers through the lens of social technology?
PROBLEM STATEMENT
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TEXT AWARE
Concept Description• Understand habits of texting - who,
when, where, how long• See data within heat map of text risk
areas• Alerts based on high risk areas• Phone company incentives for
compliance• Parental controls set texting areas/
times
Desired outcomes• Personal awareness• Decrease text related injuries• Compliance safe texting• Awareness of safe texting• Show decrease in dangerous texts
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How can we use the methods and tools of the quantified self to solve for access to fresh produce - to improve the health of New Yorkers through the lens of social technology?
PROBLEM STATEMENT
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MOBILE FARM - APP TO APPLES
Concept Description• Map of food desserts and
opportunities for vendors• City incentives for farm stand truck• Inspire community purchases via
badges, Groupons, etc. w/ donation of percentage of purchases to a cause
Desired outcomes• Reduce junk food consumption• Increase vocal demand• Increase health in food trucks• Increase availability
Measurement of outcomes• Change in healthy food sales• Less health food deserts
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How can we use the methods and tools of the quantified self to find healthy delis or lunch options - to improve the health of New Yorkers through the lens of social technology?
PROBLEM STATEMENT
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HELTHI DELI
Concept DescriptionSocial discovery tool that ranks delis/lunch options based on health criteria decided upon by community, to help individuals reach their health goals by incentivizing healthy choices (+ incentivizing delis to offer healthy options).
Desired outcomes• Depends on the individual• General health -> Weight loss ->
Staying on diet• More delis offering healthy choices
Measurement of outcomes• Contributions• Participating delis• Menu changes
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How can we use the methods and tools of the quantified self to solve for understanding “calories” - to improve the health of New Yorkers through the lens of social technology?
PROBLEM STATEMENT
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CALORIE CRAVE
Concept DescriptionUber support system utilizing your social network to manage your calorie intake amount at times when you are craving certain foods.
Desired outcomes• Healthier choices• Satisfied craving• Lesser binges• Meeting health goals• Guilt-free existence
Measurement of outcomes• Reduced/maintained caloric intake• Feeling of not compromising• Meeting health goals• Involved network of friends
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SMART CAL
Concept DescriptionApp that provides education/awareness about what exactly a calorie is and thereby helps you make decisions about what to eat
Desired outcomes• Increased awareness• Smarter choices• Personal database of low-cal foods
Measurement of outcomes• Personal tracking -> calories saved
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How can we use the methods and tools of the quantified self to help people relax - to improve the health of New Yorkers through the lens of social technology?
PROBLEM STATEMENT
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LIVE HAPPY
Concept DescriptionA LIVE STRONG-like bracelet that tracks mood. Like mood rings, but for stress reduction
Desired outcomes• Relaxation• Better mood• Better social interaction• Less stress
Measurement of outcomes• Lower blood pressure• Lower heart rate• Reduces chance of hypertension• Lose weight
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How can we use the methods and tools of the quantified self to help people quit smoking - to improve the health of New Yorkers through the lens of social technology?
PROBLEM STATEMENT
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BREATHING SOCIAL
Concept DescriptionOrganize groups of people who want to quit smoking and have group rewards when everyone cuts down on their cigarettes.
Desired outcomes• STOP SMOKING!• Group/social support• Quantifying personal journey • Targeted marketing for local
businesses
Measurement of outcomes• # cigs not smoked• $ saved• App cost• # non-smokers• x # of people grouped together to
support• x # of people to stop smoking • x # of people that did breathing
social activities
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FOOD SYSTEMS OUTPUT
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How can we use social technology to connect peri-urban, suburban and rural farmers to consumers to bring more fresh fruit and vegetables to the city to improve the health of New Yorkers?
PROBLEM STATEMENT
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WHAT’S FRESH NYC
Concept DescriptionA farmer’s market app that connects consumers to the nearby markets with all local foods, tips and recipes available to you. Key: Crowd-sourced feedback and profiling farmers
Desired outcomes• Easy access to best local produce• Familiar with farmer will increase
loyalty• Increase education
Measurement of outcomes• Check-ins• Purchases• Reviews -> credibility of farmer• sales
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CSA CHECK IN
Concept DescriptionAs with gym memberships, health insurance companies can incentivize CSA membership with discounts for social media check-ins.
Desired outcomes• Increased CSA participation• More CSAs = more convenient for
consumers• From NYC to the world ->
proliferation!
Measurement of outcomes• # members• # CSAs• Check-ins incentivized
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How can social technology reconnect New Yorkers with scratch cooking knowledge and the cooking traditions of their great grandmothers?
PROBLEM STATEMENT
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FAMILY FOOD TREE
Concept DescriptionBasic fun app that lets you explore your family heritage through food/recipes
Desired outcomes• Increase awareness of scratch
cooking methods & cooking traditions of great-grandmas
Measurement of outcomes• User-generated content voting on the
site
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UNPROCESS.ED SITE/APP
Concept DescriptionA site + app that translates searches for common processed foods + displays unprocessed / from-scratch options.
Desired outcomes• Increased education of unprocessed
alternatives to processed foods
Measurement of outcomes• # of searches• Comments and engagement and
posts + tweets
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How can social technology empower New Yorkers to grow some of their own food in their communities/on their windowsills & roofs & backyards?
PROBLEM STATEMENT
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NYC GROW OFF
Concept DescriptionNeighborhoods compete with community gardens within boroughs. Citywide winner selected by local community, American Idol-style (Panel and Facebook “likes”). Run on 3rd party app. Use Foursquare to visit gardens and earn badge.
Desired outcomes• Get communities involved in growing• Raise awareness of whole food and
community gardens• Sustain growing over time (not one-
off); annual contest
Measurement of outcomes• Buzz on Twitter• # of participants (quantity over time)• Facebook community size and
activity
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RAISE THE ROOF
Concept DescriptionCreate a Kickstarter campaign to raise money to help your neighborhood start a community garden on a rooftop or community plot.
Desired outcomes• More community gardens
Measurement of outcomes• Number of community gardens
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How can we use social technology to help New Yorkers learn the story behind their food so that they make better choices?
PROBLEM STATEMENT
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EAT THIS NOT THAT
Concept DescriptionComparison of good and bad food choices and their consequences
Desired outcomes• People aware of food choices• Children learn early eating habits
Measurement of outcomes• Participation self report and metrics
analysis like mint
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GOOD GUIDE ON-THE-GO
Concept DescriptionContent from Good Guide made more readily available via mobile phone to help shopper ID best food choice. Products will be scored “Good Guide approved” to drive competition and labeling. Bodegas and shops can then be scored based on what they stock on shelves
Desired outcomes• People > informed about food• Encouraged to add good guide tag• Consumers know where to shop
Measurement of outcomes• Bodegas increase health profile,
increase sales of healthier products by using “good tags”
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How can we use social technology to help New Yorkers decipher food labels in order to make healthier choices?
PROBLEM STATEMENT
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YUTRITION
Concept DescriptionLabel was all data - system customized to personal profile; scanner that filters info so you can make an informed choice; labels will change over time.
Desired outcomes• Informed choice based on your
predefined goals and objectives so you can decide
Measurement of outcomes• Data visualization against foods,
relevancy against targets
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MHEALTH
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How can mobile tools and social tech encourage safe sex in NYC?
PROBLEM STATEMENT
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RUBBERIZED WINGMAN
Concept Description1- Check in to “getting lucky tonight”2- If you don’t have condom, broadcasts to world that you need one3- Get condom from someone nearby4- Show stores nearby5- Logs activity for reputation management/health records
Desired outcomes• Increase in condom use• Decrease in STDs• Awareness of sexual behavior
Measurement of outcomes• Network visualization• Morning after text• Photos
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How can mobile tools and social tech bridge the gap of health disparities among foreign-born populations living in NYC?
PROBLEM STATEMENT
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HEALTHIEST ‘HOOD COMPETITION
Concept DescriptionUsed by foreign-borns or others to1- Local stores get badges2- Sales of healthy foods are totaled at the end of the month3- Users upload photos of their purchase to receive rewards like international phone cards4- People are also sent pedometers to log walking
Desired outcomes• Increases purchase of healthy foods• Increased physical activity• Increased awareness of community
and health practices
Measurement of outcomes• Most fruit/veg/whole grains
purchased and/or uploaded• Most steps walked
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HEALTHSPOTTING
Concept DescriptionSpanish language app that adds credits to your calling card when you scan the barcode of a healthy product with our mobile app. Lose credits for scanning unhealthy foods.
Desired outcomes• Foreign communities become familiar
with what products are healthy
Measurement of outcomes• % of healthy scans vs unhealthy• # users
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HEALTHIEST NEIGHBORHOOD PROMOTION
Concept Description“Healthiest neighborhood” contest. FB/address - you win points for extra calls by calling a FB/Twitter address and listening to your favorite singer (foreign-born) singing about buying healthy food in NYC.
Desired outcomes• Lots of people call in• Lots of foreign-born are persuaded
that healthy food is fun and good (by using their own stars)
Measurement of outcomes• Measure by the # of calls into their
twitter # (e.g., a Twitter)
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PUBLIC SCHOOL PLATFORM
Concept DescriptionUse public school as platform to disseminate info to communities
Desired outcomes• Kids help parents be healthier
Measurement of outcomes• School absences• Local emergency room visits• Community involvement
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How can mobile tools & social tech keep kids with asthma out of revolving hospital ER door?
PROBLEM STATEMENT
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ASTHMA AWARE
Concept DescriptionMobile gaming, content-signaling, dashboard with a web based/platform-based information for asthmatics
Desired outcomes• Want more NYC kids in asthma-free
zones• Allow asthmatics and their parents to
learn about asthma-free zones
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NY BREATHE
Concept DescriptionCity sensors that beam location-based info to your mobile device re: healthy air quality
Desired outcomes• Keep asthmatics out of ER• Connection of air quality/location
data -> people of NYC
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How can mobile tools and social tech help New Yorkers deal with the blues (depression)?
PROBLEM STATEMENT
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CHEER UPS
Concept DescriptionThe Groupon of happiness (activities in NYC that make you happy)
Desired outcomes• Get people out of the house• Allow NYers to make new friends
and therefore be wiser to each other
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VISUALIZING HAPPY
Concept DescriptionUser-generated social content network of happy places and moments in NYC
Desired outcomes• Make people happy• Better moods
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PROBLEM STATEMENT
How can mobile tools and social tech support caregivers of aging loved ones who live in another borough?
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ON WATCH
Concept DescriptionSimple-to-use wearable monitor, with automated features that allow aging loved ones and caregivers to send essential messages
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PROBLEM STATEMENT
How can mobile tools and social tech support pregnant New Yorkers to maximize the health of their babies?
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NYC MAMA
Concept DescriptionInforms and rewards pregnant NY women for healthy behavior
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OPEN SOURCE
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How might we open source excess food from the retail sector to homeless or single parents, disadvantaged families in the City?
PROBLEM STATEMENT
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E-NUF P2P DISTRIBUTION
Concept DescriptionSystem to ID excess food and distribute via food truck.
Desired outcomes• Job creation• Less waste• People are fed• Opps for volunteerism
Measurement of outcomes• # people fed• lbs of food kept out of trash • # of new jobs• Replication in other cities
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How might we open source solutions to the bedbug infestation?
PROBLEM STATEMENT
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RESCUE DOGS RESCUE NYers FROM BED BUGS
Concept DescriptionRescue dogs rescue NYErs. Train to detect
Desired outcomes• Match rescue dogs with volunteer to
train how to detect
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How might we open source solutions to the bedbug infestation?
PROBLEM STATEMENT
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ANGRY BED BUGS
Concept DescriptionMobile app that educates and entertains
Desired outcomes• Actively reporting• Educating public• Enhancing prevention• De-stigmatizing problem
Measurement of outcomes• Downloads reporting #s increase• Infestations decrease• A city problem, not a personal
problem
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I [heart] open source. How can NYC create new models for other cities to follow, in support of open source health for the developing world?
PROBLEM STATEMENT
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KICKSTARTER HEALTH
Concept DescriptionA neighborhood health application that helps people find or contribute resources to solving neighborhood health problems and allows neighborhoods to compete against each other.
Desired outcomes• Community action against bed bugs
(and other issues, e.g., food scarcity)
• Smart resource allocation• Info aggregation• Collective consumption of
decontamination tools
Measurement of outcomes• # contributors• Bedbugs infestations defense• Infestation response time• Neighbor connections increase
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I [heart] open souce. How can NYC create new models for other cities to follow, in support of open source to improve the health of its citizens?
PROBLEM STATEMENT
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TED IN THE PARK
Concept DescriptionFree, open to the public “movie night” screenings of TED talk videos
Desired outcomes• Wider audience for TED Talks• Increase volunteering, philanthropy
and understanding of issues and causes
• Inspire the mission to improve the world
Measurement of outcomes• Attendance• Target a special speaker and
measure activity and results, web traffic, etc.
• Portal - TED in the Park Kickstarter page
• Facebook fan page and “likes”
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How do we improve the perception and support in NYC of open sourcing ideas to benefit the developing world through the lens of social tech?
PROBLEM STATEMENT
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CROWD FIT
Concept DescriptionCrowd source fitness activities in public spaces with personal profiles and community sharing
Desired outcomes• More outdoor activities• Empowering New Yorkers• Socializing fitness
Measurement of outcomes• # of people on site• # of people in classes• Aggregate profile info• Teachers track attendance
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E.R. WAIT TIME TICKER IN TIMES SQUARE
Concept DescriptionTicker @ Times Sq will inform people of waiting time in the city hospitals
Desired outcomes• Better understanding of the attributes
and benefits of open source
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ZIP DOC
Concept DescriptionEnabling points to find the right doctor at the right time. Like Zipcar for doctors
Desired outcomes• Lower ER usage• Lower wait times• Increase prevention/maintenance
Measurement of outcomes• ER visits• Wait times for appt in doc office
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