HEALTH | TECH | FOODA N O P E N I N N O VAT I O N E V E N T

Produced by Luminary Labs & Hosted at the Paley Center for Mediawww.healthtechfood.comwww.luminary-labs.com

E V E N T O V E R V I E WH E A LT H | T E C H | F O O D

What: Health | Tech | Food is a space and time to innovate around the core health issues of New York, through the lens of social technology.

Why: The majority of social technology is spent addressing the upper half of Maslow’s hierarchy of needs. These same technologies can also serve greater societal needs, namely, our health.

When: Tuesday, February 8, 9:00am-12:30pm

Where: The Paley Center for Media; the People & Society Hub for Social Media Week NY

Who: Problem-solvers who are passionate about health, tech and food.

How: We will employ an open innovation ideation approach.

RSVP Link http://www.amiando.com/smwnyluminary.html

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W H ATO U R C O L L E C T I V E G O A L

To create a space and time to innovate around the core health issues of New York, through the lens of social technology.

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S O C I A L T E C H N O L O G Y I S O U R L E N S

F O U R T O P I C S

1. O P E N S O U R C E H E A L T H

2. M O B I L E H E A L T H

3. F O O D S Y S T E M S

4. T H E Q U A N T I F I E D S E L F

O N E A U D I E N C E

W H Y S O C I A L > S O C I E TA L T E C H N O L O G Y

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The majority of social technologies are spent on the top of the

Maslow’s hierarchy of needs, pushing out

messages

Social technologies can also serve greater

Societal needs

W H E N & W H E R ET H E PA L E Y C E N T E R F O R M E D I A , N Y

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We are pleased to hold our event on Tuesday, February 8, from 9:00 am-12:30pm at the Paley Center for Media, which will serve as Social Media Week’s People & Society hub, sponsored by Pepsi.

RSVP is required, 24 hours before event start:http://www.amiando.com/smwnyluminary.html

If you are unable to attend, the live stream will commence at 9:00am EST on February 8, 2011:http://www.livestream.com/smw_newyork_paley

W H OS P E A K E R S

Quantified Self, Steven G. Dean. As a design consultant rooted in the wellness industry, Steven Dean provides creative insight to corporate teams developing wellness services and products. Steven is also an active participant in the quantified self and health 2.0 communities, and the NY Event Organizer for the The Quantified Self.

mHealth: Jane Sarasohn-Kahn is a health economist and management consultant who has worked with health stakeholders in the U.S. and Europe for over two decades. She focuses on the intersection of people, health and technology, and thinks about the future of health and how to expand access, improve quality, and reduce costs. More about Jane can be found on the THINK-Health website and on the Health Populi blog.

Open Source + Health: Marc Koska is the inventor of the the K1 syringe -- it locks down after a single injection, preventing reuse. His organization takes an open source approach to health products, publishing the plans to allow anyone to produce the better medical instrument. Watch Marc’s Ted Talk

Food Systems: Jerusha Klemperer is the Associate Director of National Programs Slow Food USA. Through her work with Slow Food she is also a founding board member of a new Americorps service project in development, called FoodCorps. She is a writer of all kinds of things including book reviews, blog posts, and tweets, and is a contributor to the Huffington Post, CivilEats.com, WellandGoodNYC.com, and her personal blog Eat Here 2.

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W H OO R G A N I Z E R S & FA C I L I TAT O R S

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Luminary Labs, a strategy and innovation consultancy, is sponsoring and organizing the event.

The following companies & people have graciously offered their time and talent for the workshop portions of event:

Andrea Castagno

Cerelle Centeno

Clay Hebert

Dagny Prieto

Daniel Licht

Danielle Gould

Jennifer Van der Meer

Karen Yung

Keith Marran

Krissy Goelz

Sean Tyson

Suzanne Xie

Valeria Maltoni

Dario Meli

Dave Miller

David Holloway

Elizabeth Greene

Freyja Gallagher

Jason Brandt

W H OPA R T I C I PA N T S

The best innovations are born when diverse minds collaborate.

Therefore, we welcome a diverse cross-section of thinkers, problem-solvers and builders who are passionate about health and technology, but rarely get the chance to come together.

P A T I E N T S | D E V E L O P E R S | P H A R M A C E U T I C A L E X E C U T I V E S A G E N C I E S | H O S P I T A L S | T E C H N O L O G I S T S | N U R S E S

C O N S U L T A N T S | G O V E R N M E N T | S C I E N T I S T S | P H A R M A C I E S C R E A T I V E S | D O C T O R S | S T A R T - U P S | S T R A T E G I S T S

E D U C A T O R S | I N S U R A N C E | P A T I E N T A D V O C A T E S | P R O F E S S O R S S T U D E N T S | R E S E A R C H E R S | A R T I S T S | Y O U

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H O WF L O W O F D AY

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9:00-9:15 Icebreaker

9:15-10:30 Plenary Grounding

10:30 -11:45 Small Group Ideation

11:45-12:30 Plenary Sharing

H O WF L O W O F D AY

Following short, grounding presentations from renown thought leaders, participants will engage in one of four ideation workshops: open

source health, food systems, the quantified self or mobile health.

All problem-solving inputs and outputs will be publicly published so that anyone can adopt and implement the solutions.

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E V E N T F O R M AT ( 3 H O U R S )

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P L E N A RY S E S S I O N Icebreaker

Welcome

Grounding presentations by speakers

P L E N A RY S E S S I O N

Winning concepts are presented

Ideation Group 1:Open Source + Health

Ideation Group 2:Food Systems

Ideation Group 3:Quantified Self

Ideation Group 4:Mobile Health

9 0 M I N U T E S 7 5 M I N U T E S 4 5 M I N U T E S

H O WI D E AT I O N M E T H O D O L O G Y

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In small groups, we will conduct rapid ideation in response to an assigned problem statement. Quantity is more important than quality.

H O WI D E AT I O N M E T H O D O L O G Y

Following the ideation round, each small group will develop 1 or more concepts that solve for the problem statement.

We will get a chance to review other small groups’ concepts, each marking the concepts we think are the most viable.

These concepts will be presented in the plenary regroup.

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A F T E R T H E E V E N T

As an open innovation exercise, we will make sure to document and publish all input and output under a Creative Commons Attribution 3.0 Unported License so that anyone can execute a concept.

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Luminary Labs builds the business models that make organizations resilient in the face of change. We do this by identifying the connective patterns within your marketplace,

creating the internal conditions for success, and executing agile approaches to people, processes, and technology.

www.luminary-labs.com@luminarylabs