Health Communication Fudan Dec 09
-
Upload
thomasabauer -
Category
Health & Medicine
-
view
742 -
download
3
description
Transcript of Health Communication Fudan Dec 09
![Page 1: Health Communication Fudan Dec 09](https://reader035.fdocuments.net/reader035/viewer/2022062303/553ad5164a79595c038b45ec/html5/thumbnails/1.jpg)
Thomas A. Bauer, University of Vienna
Visiting Professor at Fudan University, Shanghai
Lecture Dec 09
www.thomasbauer.at
www.thomasbauer.at
![Page 2: Health Communication Fudan Dec 09](https://reader035.fdocuments.net/reader035/viewer/2022062303/553ad5164a79595c038b45ec/html5/thumbnails/2.jpg)
www.thomasbauer.at
AS MODEL OF KNOWLEDGE:
Health and Illness: culturally programmed, interpretative configurations to order and to value H/I in relation to the meaning of life:H/I Concepts of Life facing the uncertainty of its meaning – in individual as in social-collective / cultural context of life
AS MODEL OF KNOWLEDGE:
Health and Illness: culturally programmed, interpretative configurations to order and to value H/I in relation to the meaning of life:H/I Concepts of Life facing the uncertainty of its meaning – in individual as in social-collective / cultural context of life
AS MODEL OF EVIDENCE:
Health and Illness:In formal languages defined complex in order to classify and the state and the process of life in the interest of counting chances and risks:Organizational concepts of definition (normatization) of style and way of life
AS MODEL OF EVIDENCE:
Health and Illness:In formal languages defined complex in order to classify and the state and the process of life in the interest of counting chances and risks:Organizational concepts of definition (normatization) of style and way of life
![Page 3: Health Communication Fudan Dec 09](https://reader035.fdocuments.net/reader035/viewer/2022062303/553ad5164a79595c038b45ec/html5/thumbnails/3.jpg)
www.thomasbauer.at
HEALTH
INTUITIVE KNOWLEDGE
SCIENTIFIC KNOWLEDGE
HEALTH / ILLNESS DISTINCTIONAS CONCEPTS OF LIFE
HEALTH
INTUITIVE KNOWLEDGE
SCIENTIFIC KNOWLEDGE
HEALTH / ILLNESS DISTINCTIONAS CONCEPTS OF LIFE
COMMUNICATION
INTUITIVE COMMUNICATI0N
ORGANIZATIONAL DISCOURSE
DISTINCTION IN CONSIDERATION OF LIFE
COMMUNICATION
INTUITIVE COMMUNICATI0N
ORGANIZATIONAL DISCOURSE
DISTINCTION IN CONSIDERATION OF LIFE
![Page 4: Health Communication Fudan Dec 09](https://reader035.fdocuments.net/reader035/viewer/2022062303/553ad5164a79595c038b45ec/html5/thumbnails/4.jpg)
HEALTH AS A SOCIO-CONTEXTUAL GOODHEALTH AS A SOCIO-CONTEXTUAL GOOD
PUBLIC GOOD PUBLIC GOOD
PERSONAL GOOD PERSONAL GOOD
POLIT-ECONOMICAL DISCOURSE
POLIT-ECONOMICAL DISCOURSE
PRIVATE MILIEU DISCOURSE
PRIVATE MILIEU DISCOURSE
Public Health Care Concepts
Health Care Management
Application Individual Care
Personal Style of Life
![Page 5: Health Communication Fudan Dec 09](https://reader035.fdocuments.net/reader035/viewer/2022062303/553ad5164a79595c038b45ec/html5/thumbnails/5.jpg)
Communication Knowledge between Vision and RealityCommunication Knowledge between Vision and Reality
Vision of Meaning of Communication Vision of Meaning of Communication
Real Model – Communication Practice Real Model – Communication Practice
Scient. KnowledgeScient. Knowledge Intuitive TheoriesIntuitive Theories
Notion of Norms
Empirical Analysis
Critical Reflection
Pragmatism
![Page 6: Health Communication Fudan Dec 09](https://reader035.fdocuments.net/reader035/viewer/2022062303/553ad5164a79595c038b45ec/html5/thumbnails/6.jpg)
Health/Illness Concept - Communicatively Generated Health/Illness Concept - Communicatively Generated Knowledge Knowledge
Ideal Notion of Health Ideal Notion of Health
Real Health Behaviour Real Health Behaviour
Scientific KnowledgeScientific
KnowledgeAlltagswissenAlltagswissen
Organization of normative discourse
Social distribution of organi-
zational knowledge on H/I
Cultural norm-discourse
Social distribution
of everyday cultural knowledge
![Page 7: Health Communication Fudan Dec 09](https://reader035.fdocuments.net/reader035/viewer/2022062303/553ad5164a79595c038b45ec/html5/thumbnails/7.jpg)
Health-/ Illness Concepts - Knowledge in Codes of DominationHealth-/ Illness Concepts - Knowledge in Codes of Domination
Ideal Model: Meaning of Health Ideal Model: Meaning of Health
Real Model – Health Management Real Model – Health Management
Scientific KnowledgeScientific
KnowledgeIntuitive KnowledgeIntuitive Knowledge
Organisation of normative discourse
Social Distribution of
Organizational knowledge
Cultural normative discourse
Social distribution of
intuitive theories
![Page 8: Health Communication Fudan Dec 09](https://reader035.fdocuments.net/reader035/viewer/2022062303/553ad5164a79595c038b45ec/html5/thumbnails/8.jpg)
HEALTH-/ ILLNESS KNOWLEDGE BETWEEN ORGANIZATION AND COMMUNICATIONHEALTH-/ ILLNESS KNOWLEDGE BETWEEN ORGANIZATION AND COMMUNICATION
Context of Life -Individual as PatientContext of Life -Individual as Patient
Nurse Nurse
PhysicianPhysician Management Management
DISTRIBUTION OF COMPETENCE THROUGH COMMUNICATION
Hospital Organisation
![Page 9: Health Communication Fudan Dec 09](https://reader035.fdocuments.net/reader035/viewer/2022062303/553ad5164a79595c038b45ec/html5/thumbnails/9.jpg)
COMMUNICATION as Mode of Collectivization of Meaning
www.thomasbauer.at
CONGRUENCE-COMMUNICATION : Collectivization through similarity, congruence, affirmation, hierarchy as prevention of surprise: identity-partnership: we belong together, because we are similar: Definition of truth via prove of identity(closed social model: border as separation, distinction, territorialization) UNITY- PERSPECTIVE
DIFFERENCE-COMMUNICATION : Collectivization of difference and diversity, construction of reality, Heterarchy as source of surprise.Partnership made of difference: we belong together, because we need each other because we: truth vis prove of dialogue(open social model: border as source of differentiation: you are for me an interesting partner, because you think different DIVERSITY-PERSPECTIVE
DIFFERENCE-COMMUNICATION : Collectivization of difference and diversity, construction of reality, Heterarchy as source of surprise.Partnership made of difference: we belong together, because we need each other because we: truth vis prove of dialogue(open social model: border as source of differentiation: you are for me an interesting partner, because you think different DIVERSITY-PERSPECTIVE
![Page 10: Health Communication Fudan Dec 09](https://reader035.fdocuments.net/reader035/viewer/2022062303/553ad5164a79595c038b45ec/html5/thumbnails/10.jpg)
www.thomasbauer.at
HIERARCHYHIERARCHY
HETERARCHYHETERARCHY
DISTANCEDISTANCE CLOSENESS
CLOSENESS
![Page 11: Health Communication Fudan Dec 09](https://reader035.fdocuments.net/reader035/viewer/2022062303/553ad5164a79595c038b45ec/html5/thumbnails/11.jpg)
www.thomasbauer.at
HIERARCHYHIERARCHY
HETERARCHYHETERARCHY
DISTANCEDISTANCE CLOSENESSCLOSENESS
Regulating DiscourseRegulating Discourse
Contacting DiscourseContacting Discourse
Administrating Discourse
Administrating Discourse
Partizipatiing Discourse
Partizipatiing Discourse
![Page 12: Health Communication Fudan Dec 09](https://reader035.fdocuments.net/reader035/viewer/2022062303/553ad5164a79595c038b45ec/html5/thumbnails/12.jpg)
CONGRUNCE-COMMUNICATION: DISCOURSE
Power, weakness, comsequences – Communication as determination?
Physician – Patient: Varying Knowledge, SAME Interpretation?Physicion – Nurse: Differing Competence, SAME Decision?Phycician/Nurse - Management: Different Fields of Responsibility, SAME Criteria?Hospital – Public Sphere:Manifold Stakes , SAME Strategies?
www.thomasbauer.at
![Page 13: Health Communication Fudan Dec 09](https://reader035.fdocuments.net/reader035/viewer/2022062303/553ad5164a79595c038b45ec/html5/thumbnails/13.jpg)
DIFFERENCE–COMMUNICATION: DIALIGUE
POWER, WEAKNESS, CONSEQUENCES – Communication as Negotiation?
Physician – Patient: Varying Knowledge, Common Interpretation?Physician – Nurse: Differing Competences, COMMON Decision?Physician/Nurse– Management: Different Fields of Responsibility, Common Criteria?Hospital – Public Sphere:Different stakes, COMMON Strategies?
www.thomasbauer.at