Health Care Sector in India

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Health care sector .

Employment.


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Employment.

Recession job retrenchment survival for

the fittest India is the least affected

country cost cutting.

Health care and infrastructure is the hope

health insurance hospital management

clinical research medical tourism are

the area of development.


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Medical tourism.

Medical tourism business in 2012 was Rs.1000cr. Other business are transport real estate catering and hotel business will grow.

Medical treatment is very expensive in abroad -NRI comes to India .

USA Bone Moro treatment is costing Rs.30lakes in India it is Rs.10 lakes including to and

fro and stay. Heap replacement with operation in USA is Rs.5

lakes against in India Rs.2.5 lakes.


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Health care sector.

Health care contributes 5.2% to GDP is thirdfastest in the world - IT is ahead Pharmacy isahead world trade business India is the thirdlargest nation India export is Rs.10,000cr. Newproduct and R&D are developed - leading todevelopment to tourism.

According to planning commission in India thereis a shortage of 6 lakes doctor 2 lakes Nursesand 2 lakes dental surgeons. 200 colleges and143 pharmacy produces 25000 doctors per year Doctor are well in demand.


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Health care sector.

According to Indian Nursing council and Nursingprofessionals new technology and informationprovides latest techniques and guidance whichis required in this competitive world which leads

to fast progress of health sector. Other business connected with Medical

development are medical equipments importsfrom other countries.

Medical insurance -10% are availing medicalinsurance 90% gap which is growing at 50%per year. LIC, ICICI are providing healthinsurance.


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Health care sector.

Remuneration to M.B.B.S. gets Rs.25000 Rs.30000 P.M. M.D. gets Rs.40k -50 k pm. andin private co. Rs.50k Rs.1 lakes pm. Trainednurses gets Rs.5k 10k pm.

In corporate after experience Rs.1 lakes toRs.2.5 lakes is the remuneration to the doctors.

R&D Jr. research fellowship gets Rs.10k -15kand Sr. research scientist Rs.25k-50k Sr.

scientist gets Rs.2 lakes pm. Organizations are government and private

educational institutes to get education.


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Medical equipments.


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Medical equipments.


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Apollo hospital. Delhi.


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Health care.

Service mix scenario.

Product Diagnostic equipment surgicalequipments first aid kits medicines.

Place clinic hospital camps.

Price length of stay levels of illness frequency of visit use of equipments tests required types of rooms

specialists. Promotions advertisements publicity

word of mouth public relation.


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Health care.

Service mix scenario

Physical evidence hospitals intensive care wards medical shops diagnostic and surgicalequipments clinics ambulance mortuary out patient wards emergency wards.

People doctors nurses lab. Technicians support staff paramedics pharmacists security dieticians specialists.

Process

physical examinations

testing

medicines immunization surgery first aid recording catering laundry.


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Health care services .

Pricing. Variable cost.

cost of running hospitals.

Overheads.

Salaries of the employees nurses admin. staff

Wages of the doctors.

Fix cost

equipments cost infrastructure ambulance.

Bed occupancy.

Quality of services income base.

Income levels segmentation.


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Pricing.

Differential pricing policy.

Membership card holders at concessional rates.

General wards facilities.

Private wards facilities. Alternative medicine price base.

Para medical center beauty clinic & fitnesscentre.

Scholarship free of cost or concessional price.

Policy of the institutions.


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Pricing. Target group access to products.

Higher the price better the service.

Family planning heart day diabetic day B.P. day.- camps at free of cost polio drops forchildren's.

Opportunity cost- time lost and time spent.

Family planning vs. fertility as a high price.

Resistance to unpleasant truth. AIDS canceralcoholic.

Presence of internet for non profit sector.


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Pricing.

Investment in sophisticated equipmentsand technology.

Fair synchronization of users and hospital

interest. Internal sources higher the capacity to

pay high charge vice versa.

In proportion to the income of users forqualitative or quantity improvement.

Discriminatory fee structure.


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Pricing.

Discriminatory pricing fee.

Hospitals public / private fee charges.

4. free

no income group. 3. subsidized low income group.

2. cost + losses middle income group

from 3. 1. cost + surplus to make up the losses

from 4 = high income group.

Health Care Sector in India

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