Health and Fitness tracking - GfK€¦ · Tracking health or fitness via an app, fitness band, clip...

1© GfK 2016 | Health and fitness tracking

Health and fitness trackingGlobal GfK survey

September 2016


Global GfK survey: Health and fitness tracking

*To see country results, click on the map. To go back to the table of content,

click on the GfK logo anywhere in the document.

Country results

Methodology

Global results

1

2

3


Methodology


Countries covered, methodology and sample size

GfK interviewed in summer 2016 more than 20,000 consumers (aged 15 and older) in 16 countries online.

The data have been weighted to reflect the demographic composition of the online population age 15+ in each market.

Argentina (online/n=1007)

Australia (online/n=1001)

Belgium (online/n=1004)

Brazil (online/n=1500)

Canada (online/n=1002)

China (online/n=1510)

France (online/n=1501)

Germany (online/n=1502)

Italy (online/n=1503)

Mexico (online/n=1000)

Netherlands (online/n=1003)

Russia (online/n=1501)

South Korea (online/n=1000)

Spain (online/n=1500)

UK (online/n=1501)

USA (online/n=1536)


Questions

Do you currently monitor or track your health or fitness using an online or mobile application

or through a fitness band, clip, or smartwatch? This could range from monitoring your diet,

weight, or health concerns to tracking your steps or other exercise.

Yes, I currently monitor or track

Not currently, but I have monitored or tracked in the past

No, I have never monitored or tracked my health or fitness

Not sure

Why do you monitor or track your health or fitness? Select all that apply.

To motivate myself to exercise

To be more productive

Because it’s fun

Because it’s part of my daily routine

To improve my energy level

For some other reason

Not sure

To maintain or improve my physical condition/fitness

To motivate myself to eat and drink healthy

To monitor or track a specific health condition

To lose weight

To improve sleep

To compete with other people

To train for an event (race, sport, etc.)


Global results


Across 16 countries, one in three internet users (33 percent) currently monitor or track

their health or fitness via an online or mobile application, or via a fitness band, clip, or

smartwatch

Top 5 countries are China (45 percent), Brazil (29 percent), USA (29 percent),

Germany (28 percent) and France (26 percent)

Top 3 reasons for monitoring or tracking health and fitness:

• “to maintain or improve my physical condition or fitness” (55 percent)

• “to motivate myself to exercise” (50 percent)

• “to improve my energy level” (35 percent)

Highlights


Tracking health or fitness via an app, fitness band, clip or smartwatch

Average across all 16 countries – Total plus breakdown by gender

Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded

33%

18%

45%

4%




Not sure

32%

18%

46%

4%

34%

18%

44%

4%



Average across all 16 countries by age groups

26%

24%

42%

8%

15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years

39%

23%

34%

4%

41%

17%

39%

3%

28%

16%

51%

5%25%

12%59%

4%21%

9%

67%

3%




Not sure





Country comparison


Reasons for tracking or monitoring health or fitness

Average across all 16 countries among people who currently track or monitor

Source: GfK survey among 4,900+ Internet users (ages 15+) in 16 countries who currently track their activities, with the total base of n=20,000+ of online respondents

Multiple answers possible – rounded

1%

2%

8%

14%

17%

22%

24%

29%

29%

29%

34%

35%

50%

55%

Not sure

For some other reason

To compete with other people

To train for an event (race, sport, etc.)

To monitor or track a specific health condition

Because it's fun

To be more productive

To lose weight

Because it's part of my daily routine

To improve sleep

To motivate myself to eat and drink healthy

To improve my energy level

To motivate myself to exercise

To maintain or improve my physical condition/fitness


Country results – Europe


Belgium



Average in Belgium – Total plus breakdown by gender

18%

14%

66%

3%




Not sure

15%

12%

70%

3%

21%

15%

62%

3%




Average in Belgium by age groups

21%

18%56%

6%


21%

25%

52%

2%20%

15%63%

2% 16%

11%

72%

2% 17%

9%

70%

4% 14%

7%

76%

3%




Not sure



France



Average in France – Total plus breakdown by gender

26%

15%55%

3%




Not sure

27%

15%

55%

2%

25%

16%55%

4%




Average in France by age groups

24%

21%

48%

7%


31%

22%

44%

3%

34%

20%

43%

4%21%

16%61%

2%26%

8%63%

4%22%

8%68%

3%




Not sure



Germany



Average in Germany – Total plus breakdown by gender

28%

13%56%

3%




Not sure

25%

14%58%

3%

30%

13%

53%

3%




Average in Germany by age groups

31%

23%

42%

3%


29%

22%

47%

3%

28%

16%

53%

3%20%

9%

66%

5%

29%

12%

57%

2%

30%

7%

59%

4%




Not sure



Italy



Average in Italy – Total plus breakdown by gender

16%

14%

67%

3%




Not sure

14%

14%

70%

3%

19%

13%

64%

3%




Average in Italy by age groups

14%

19%

60%

7%


26%

21%

52%

0%23%

20%

54%

3% 15%

12%

71%

3% 11%

8%

80%

2% 10%7%

80%

4%




Not sure



Netherlands



Average in the Netherlands – Total plus breakdown by gender

13%

10%

73%

4%




Not sure

10%

10%

76%

5%16%

10%

70%

4%




Average in the Netherlands by age groups

21%

14%55%

10%


21%

14%60%

4% 15%

9%

73%

4% 12%

14%

74%

1% 9%8%

81%

2% 7% 5%

82%

7%




Not sure



Russia



Average in Russia – Total plus breakdown by gender

19%

20%

58%

3%




Not sure

21%

19%57%

3%

17%

20%

59%

4%




Average in Russia by age groups

24%

25%

49%

2%


20%

25%

52%

3% 18%

17%61%

4% 14%

16%

66%

4%23%

16%58%

4% 13%

12%

67%

8%




Not sure



Spain



Average in Spain – Total plus breakdown by gender

24%

17%56%

3%




Not sure

22%

15%

61%

2%

26%

19%

51%

4%




Average in Spain by age groups

25%

23%

44%

8%


25%

22%

48%

5%

28%

20%

51%

1%25%

15%

58%

2%22%

15%61%

2% 17%

11%

67%

4%




Not sure



United Kingdom



Average in UK – Total plus breakdown by gender

19%

16%

62%

3%




Not sure

18%

17%

63%

3%

21%

16%

61%

3%




Average in UK by age groups

23%

29%

44%

4%


30%

28%

37%

5%

27%

21%

50%

2% 17%

12%

69%

3% 11%

11%

76%

2% 10%

6%

83%

1%




Not sure



Country results – North America


Canada



Average in Canada – Total plus breakdown by gender

19%

18%

61%

2%




Not sure

20%

19%59%

2%

19%

16%

63%

2%




Average in Canada by age groups

13%

19%

63%

5%


21%

30%

46%

2%24%

17%

57%

2%19%

23%58%

17%

11%

70%

3%19%

8%

73%

1%




Not sure



USA



Average in USA – Total plus breakdown by gender

29%

16%

52%

2%




Not sure

27%

18%

54%

2%

32%

15%

51%

2%




Average in USA by age groups

25%

26%

41%

9%


44%

20%

35%

2%

46%

17%

36%

2%25%

19%

55%

1% 17%

12%

69%

2% 17%

9%

74%




Not sure



Country results – Latin America


Argentina



Average in Argentina – Total plus breakdown by gender

22%

33%

42%

4%




Not sure

19%

34%

44%

4%

25%

32%

40%

4%




Average in Argentina by age groups

20%

34%

43%

3%


23%

37%

36%

5%25%

35%

37%

2% 17%

27%52%

4%21%

21%51%

7%27%

21%

49%

3%




Not sure



Brazil



Average in Brazil – Total plus breakdown by gender

29%

28%

39%

4%




Not sure

25%

29%

42%

5%

34%

28%

35%

3%




Average in Brazil by age groups

24%

35%

35%

6%


36%

28%

33%

3%

30%

28%

40%

2%26%

25%

45%

5%23%

23%

51%

3%

29%

22%

47%

3%




Not sure



Mexico



Average in Mexico – Total plus breakdown by gender

23%

32%

41%

5%




Not sure

19%

27%

48%

5%

26%

36%

33%

5%




Average in Mexico by age groups

22%

32%

37%

9%


25%

33%

38%

5%23%

35%

39%

4% 16%

29%53%

3%24%

25%

50%

1%

33%

23%

38%

7%




Not sure



Country results – Asia-Pacific


Australia



Average in Australia – Total plus breakdown by gender

19%

19%

59%

3%




Not sure

20%

21%57%

2%

18%

17%

62%

3%




Average in Australia by age groups

16%

27%52%

6%


25%

35%

37%

2%26%

20%

51%

4%21%

13%65%

1% 13%

10%

75%

2% 11%

13%

75%

1%




Not sure



China



Average in China – Total plus breakdown by gender

45%

16%

32%

6%




Not sure

48%

15%

31%

6%

43%

17%

34%

6%




Average in China by age groups

30%

19%

41%

10%


46%

21%

28%

5%

53%

13%

31%

3%

43%

12%

35%

10%

52%

7%

34%

7%

36%

9%

46%

9%




Not sure



South Korea



Average in South Korea – Total plus breakdown by gender

16%

18%

59%

7%




Not sure

16%

17%

60%

7%16%

18%

58%

8%




Average in South Korea by age groups

9%

16%

60%

15%


17%

22%56%

6%22%

17%55%

6% 14%

18%

65%

3% 14%

17%

58%

10%19%

14%60%

7%




Not sure



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