Heads Portfolio English
-
Upload
heads-corporate-communication-ag-bsw -
Category
Documents
-
view
222 -
download
0
description
Transcript of Heads Portfolio English
port
Expertise, precision, creativity and passion in corporate identity, corporate publishing, design, film, behavioral branding, advertising and webdesign.
Aditional ServicesInvestment Management
1 Traditional Asset Classes 2 Currency Overlay Management 3 Hedge Funds+Other Alternative Investments
Investment Advisory Services
4 Asset Allocation 5 Investment Policy Development 6 Performance Measurement+Analysis 7 Hedge Funds+Other Alternative Investments 8 Consolidated Financial Reporting 9 Manager Selection
Individual Financial Services
10 Insurance Procurement 11 Financial Planning 12 Cash Flow Management
Planning+Strategic Oversight Services
13 Long-Range Family Planning 14 Ownership Structures+Estate Planning 15 Privately Held Business Matters 16 Tax+Financial PlanningOutsourced to Best-of-Breed Partners
1011 1314
161512
1011
12
1011
12
4
5
6
7
8
9
3
4
5
6
7
8
9
Schwarz
Pantone Warm Gray 11 C
Pantone 4975 C
Pantone 669 C
Pantone 451 C
Pantone 233 C
Pantone 187 C
Lorem wisi etiam duis option ex. Sed claritatem claritatem modo et nobis. Gothica consectetuer diam option eorum ipsum. Et nibh qui demonstraverunt possim modo. Putamus eleifend laoreetiis qui legere. Et dynamicus iriure sed saepius illum. Est processus in at autem fiant. Ii etiam iis euismod est per. Dolor zzril dynamicus nulla consequat in. Facilisis nostrud facilisi quarta et nonummy. Lorem wisi etiam duis option ex. Sed claritatem claritatem modo et nobis. Gothica consectetuer diam option eorum ipsum. Et nibh qui demonstraverunt possim modo. Putamus eleifend laoreetiis qui legere. Et dynamicus iriure sed saepius illum. Est processus in at autem fiant. Ii etiam iis euismod est per. Dolor zzril dynamicus nulla consequat in. Facilisis nostrud facilisi quarta et nonummy.
Lorem wisi etiam duis option ex. Sed claritatem claritatem modo et nobis. Gothica consectetuer diam option eorum ipsum. Et nibh qui demonstraverunt possim modo. Putamus eleifend laoreetiis qui legere. Et dynamicus iriure sed saepius illum. Est processus in at autem fiant. Ii etiam iis euismod est per. Dolor zzril dynamicus nulla consequat in. Facilisis nostrud facilisi quarta et nonummy.
Beispiele und Farben
123456789123456789
123456789123456789
Doing it, not
preaching it
Quality, not
opportunity
Awareness, not awards
Connected, not chaotic
Team players, not divas
Strategists, not gurus
Heads is a brand creator, developer and manager. Three client-relevant characteris-tics describe our agency:
integrating Through direct experience in most areas of brand management, it is easy for our whole team to harmonise all the measures. Our flex-ible structure means our team can adapt to ensure the best and most efficient use of all our resources and those on the client’s side.
entrepreneurialPeople with personal entrepreneurial experi-ence are usually better at working the market
carefully and insightfully on behalf of their clients. That is why our whole team, from partners to apprentices all participate in Heads profits. Having entrepreneurs and intrapreneurs guarantees our sense of realism and market proximity.
alertHeads employs well-connected personalities who have their noses to the wind. Equipped with as much knowledge as curiosity, they are proactive in their dialogue with clients. With stamina and attention to detail, they develop successful solutions.
“Since everything is in our heads, we had better not lose them.” Coco Chanel
The devil is in the detail Heads is capable of planning and implementing complex large projects. The timetables defined by Heads give the client and the agency a sense of security and enable us to implement plans at a furious pace.
1 D
etai
lbrie
fing
/ Ver
trag
/ Au
ftrag
an
Agen
tur /
Bi
ldun
g Pr
ojek
tteam
s fü
r CD
-Pro
zess
Phase 1: Information / Dokumentation / Definition
TeilprojektleiterProjektleitungSteering Committee GL Heads
1
2 In
form
atio
n / D
okum
enta
tion
/ Res
earc
h
2
3 L
iefe
rung
CD
-Ric
htlin
ien
an H
eads
VC
4 V
ertie
ftes
Brie
fingg
espr
äch
5 A
naly
se u
nd V
orbe
reitu
ng K
ick-
Off
PT- I
nfor
mat
ion
/ Dok
umen
tatio
n- D
efin
ition
Rah
men
bedi
ngun
gen
/ Sys
tem
gren
ze
- Pro
zess
entw
ickl
ung
/ Det
ailp
lanu
ng- Z
ield
efin
ition
en- A
bklä
rung
en P
erso
nalre
ssou
rcen
- Tei
lpro
jekt
leite
r - G
robb
udge
t
7 K
ick-
Off-
Mee
ting
Proj
ekt-T
eam
- Inf
orm
atio
n / P
räse
ntat
ion
Ges
amtp
roje
kt- Z
ield
efin
ition
- Erw
artu
ngen
an
Proj
ekt-T
eam
- Brie
fing
/ Auf
trag
Tei
lpro
jekt
leite
r- A
ktio
nspl
an /
Budg
et- V
orsc
hlag
Ben
utze
rver
tret
er
8 S
tart
Hea
ds V
isua
l Cen
ter
9 K
onze
ptio
nelle
Lös
unge
n:
- C
I/CD
-Gru
ndla
gen
- Sig
nale
tik- G
esch
äfts
ausr
üstu
ng- I
nter
ne K
omm
unik
atio
n- E
xter
ne K
omm
unik
atio
n
10
Vora
binf
orm
atio
n G
LZi
el /
Org
anis
atio
n / P
lanu
ng
11
Inpu
t Tei
lpro
jekt
leite
r: - A
nfor
deru
ngen
Ber
eich
e fü
r Mas
ter T
empl
ates
- Brie
fing
für a
lle A
pplik
atio
nen
Bere
iche
12
Präs
enta
tion
Proj
ektle
itung
- D
etai
lkon
zept
/ D
etai
lbud
get /
Det
ailp
lanu
ng- P
rüfu
ng B
rand
Man
agem
ent S
yste
m (B
MS)
- Ers
te D
esig
nent
wür
fe
13
Präs
enta
tion
Stee
ring
Com
mitt
ee- D
etai
lkon
zept
/ D
etai
lbud
get /
Det
ailp
lanu
ng- E
rste
Des
igne
ntw
ürfe
14 G
eneh
mig
ung
Stee
ring
Com
mitt
eeFr
eiga
be fü
r Rea
lisat
ion
18.05.200907.05.200906.05.2009 18.05. – 28.05.2009
05.06.2009
3 4 5 7 8 9 10 1211
07.06.2009 15.06.2009 22.06.2009 24.06.2009 30.06.2009 10.07.2009
15
Star
t int
erne
Kom
mun
ikat
ion
- Inf
o M
itarb
eite
nde
- Rea
lisat
ion
CB-M
assn
ahm
enSt
art D
etai
lges
taltu
ng g
emäs
s In
put T
eilp
roje
ktle
iter
Star
t Pro
dukt
ion
Kurz
vers
ion
Des
ign-
Man
ual f
ür F
achl
eute
16
Präs
enta
tion
Proj
ektle
itung
Des
ignk
onze
pt u
nd
Mas
ter-
Appl
ikat
ione
n ge
m. P
riorit
äten
plan
- Gen
ehm
igun
g un
d «G
o»
17
Erar
beitu
ng D
etai
l-Kon
zept
ext
erne
Kom
mun
ikat
ion
& L
aunc
h
18
Präs
enta
tion
Konz
ept e
xter
ne K
omm
unik
atio
n
19
CI/C
D: E
rste
llen
der R
einl
ayou
ts u
nd R
einv
orla
gen
gem
. CD
-Gru
ndla
gen
und
-Ges
taltu
ngsk
onze
pt
20
Wei
tere
ntw
ickl
ung,
Aus
arbe
itung
und
Rea
lisat
ion
der
Teilp
roje
kte
gem
äss
Prio
rität
enlis
te
21
Präs
enta
tion
Rein
vorla
gen
«Go»
für P
rodu
ktio
nG
ut z
ur A
usfü
hrun
g
22
Erar
beitu
ng d
er M
aste
r-Tem
plat
es
23
Vorb
erei
tung
Um
setz
ung
- Im
plem
entie
rung
Mas
ter-T
empl
ates
- Um
setz
ung
Web
site
s- U
mse
tzun
g Be
schr
iftun
gen
24
Laun
ch E
vent
Kad
er
25
Laun
ch E
vent
Mita
rbei
tend
e
26 S
tart
ext
erne
Kom
mun
ikat
ion
Info
rmat
ion
Kund
enVe
rsan
d M
edie
ninf
orm
atio
nen
27 R
oll o
ut (E
insa
tz, h
eiss
e Ei
nfüh
rung
)
28 R
ealis
atio
n un
d Pr
oduk
tion
wei
tere
r Mas
snah
men
auf d
er B
asis
des
neu
en C
I/CD
’s na
ch P
riorit
äten
und
zu
sätz
liche
n Be
dürf
niss
en
29 A
fter A
ctio
n Re
view
Wis
sens
tran
sfer
& C
D-M
anua
l
KOMM: Kommunikationsmassnahmen best. und pot. KundenCB: Corporate Behavior (Implementierung bei den Mitarbeitenden)CI/CD: Erscheinungsbild-Anwendungen auf Kommunikationsmitteln
13 14 15 16 17 18 19 2120 22 23 24 25 2726 28 29
AXPO
KOMM
CB
CD
Kader Mitarbeitende
Phase 2: Planung / Konzeption / Kreation
Phase 3: Realisation
Phase 4: Reinvorlagen / Produktion / Fertigstellung
Phase 5: Roll out
Phase 6:Etablierung Umsetzung weitereAnwendungen
07.05. –15.05.2009
15.05.2009 KW 22 - 25 13.07.2009 17.07.2009 KW 29 – 34 18.08.2009 KW 30 – 39 KW 30 – 34 ab 22.07.2009 KW 30 – 36 KW 36 – 39 23.09.2009 24.09.2009 25.09.2009 28.09.2009 01.10.2009 ff Dezember2009
Vorprojekt
Start interne Kommunikation Roll out intern Roll out extern
6
25.05.2009
6 V
orab
info
rmat
ion
GL
Proj
ekts
truk
tur
Define communication with the sub-project leader separately
Define number
Expand with
client input Phase
3 time critical
?
UZH
-Ent
sche
id A
uftr
agsv
erga
be
Info
rmat
ion
und
Dok
umen
tatio
n
Vert
iefte
s Br
iefin
g-G
espr
äch
Verm
ittel
n U
ZH-S
trat
egie
und
UZH
-USP
’s
Anal
yse
und
Ausw
ertu
ng/V
erdi
chtu
ng u
ndAb
stim
mun
g au
f Jub
iläum
/Jubi
läum
smot
toEr
ster
Ent
wur
f Pos
ition
ieru
ng
Posi
tioni
erun
g: P
räse
ntat
ion
erst
er E
ntw
urf
und
Dis
kuss
ion
22.12.06 22.12.06 22.12.06
Vert
iefte
s Br
iefin
g-G
espr
äch
Anal
yse
und
Ausw
ertu
ng/V
erdi
chtu
ng u
ndAb
stim
mun
g au
f Jub
iläum
/Jubi
läum
smot
toEr
ster
Ent
wur
f Pos
ition
ieru
ng
Posi
tioni
erun
g: P
räse
ntat
ion
erst
er E
ntw
urf
und
Dis
kuss
ion
KOM
CD
IB
Making a proper job of itWe believe that precise project manage-ment is very important. This begins with the project planning, which includes precise and inspiring formulation of the aims and jobs that need to be accomplished. The external interfaces also need to be planned while sub-projects may be defined. Then the project management needs to be defined in writing along with the quality, process, schedule, resources and cost expectations. The next step is the project organisation where we define responsibilities and competences as well as communication paths within the project team and out to the immediate environ-ment and external interfaces. The project controlling developed in close cooperation with the client includes plans for how the project-critical aspects will be monitored. It also covers the reporting process and how the project documentation will complement the project management. Overall: This procedure reduces project risks, improves the quality of information exchange and increases the total efficiency and effectiveness.
Pers. Einladung Event
“THE END IS THE BEGINNING”
16.00 Essen/Entertainment
19.00 Schluss
19.05 Give away
15.00 UhrApéro / Info
Internal Branding
Benchmark Movie
1. Attention«Single-Brand mit Axpo»
2. Understanding«Wir setzen Axpo unter Strom»
2. Operational Effect«Wir sind Axpo!»
3. Trust«Axpo macht Sinn »
September 2009
Oktober 2009
Magazin
Interview mit Manfred Thumann
Feedback-Karte
Leaflet(Vertiefung Strategie /MA-Feedback / Q&ABenchmarking)
Pers. Login auf «Starkemarke.ch» mit Zustimmungs-Thermometer und Common Craft-Info
Interne Posters
3. Plakat Unfallpyramide
4. Plakat Regeln
6. Ereignismeldungen Ständiges Updates (A4-Template)
5. Performance-Leuchtkasten Unfallfreie Tage (Werk, andere Werke) Plakate Pyramide und Regeln Rangliste Templates Ereignismeldungen
«Sicherheit zuerst»
Attention«Unfälle sind nicht normal»
Understanding«Unfälle vermeiden ist immer Thema»
Operational Effect«Unfallvermeidung ist und wird ausgezeichnet»
Trust«Unfallvermeidung erhöht die Wertschätzung»
1. Logo
0Unfälle
0Unfälle
2. Pin für alle Mitarbeitenden
7. ERFA-Kader ASGS-Zirkel
8. Plakat Sicherheits-Ranking Jahr (A4-Template)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
10. Cap «Leader Werksname / Jahr»
0Unfälle
9. Jahres-Auszeichnung des Werkes ohne Unfälle (Wanderpokal)
0Unfälle
Will be done by the client
Wait for phase 2 Complete the overview
KOM
CD
IB
Kund
enna
men
Kund
e 1
Kund
e 2
Exte
rne
Die
nstle
iste
r
1Au
sfüh
rung
dur
ch U
ZH/F
akul
täte
n m
it CD
-Man
ual
2Au
sfüh
rung
dur
ch U
ZH/F
akul
täte
n m
it CD
-Man
ual
plus
Des
ign
Chec
k du
rch
Hea
ds
3Br
iefin
g/In
put v
on U
ZH/F
akul
täte
n D
esig
n/Re
alis
atio
n du
rch
Hea
ds32
32
1
21
Real-time corporate identityHeads developed the first ever employee-driven, dynamic brand. The “tripod” replaces the company plaque in all Namics offices and welcomes visitors with a flow of phrases that re-flect employee’s current feelings about their company.
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 12
Merkur
Venus
Saturn
Neptun
Erde
Jupiter
Merkur: HellgrauC=5 M=5 Y=5 K=30
Venus: OrangeC=5 M=5 Y=5 K=30
Saturn: MagentaC=40 M=100 Y=0 K=0
Neptun: EisblauC=60 M=0 Y=13 K=0
Erde: GiftgrünC=43 M=1 Y=100 K=0
Jupiter: BraunC=69 M=79 Y=67 K=0
Merkur: GrauC=5 M=5 Y=0 K=60
Venus: RotC=5 M=5 Y=5 K=30
Saturn: ViolettC=64 M=100 Y=31 K=2
Neptun: HimmelblauC=88 M=19 Y=13 K=0
Erde: GrasgrünC=100 M=0 Y=100 K=0
Jupiter: BeigeC=24 M=24 Y=67 K=0
Merkur: RotC=20 M=100 Y=83 K=100
Venus: BordeauxC=5 M=5 Y=5 K=30
Saturn: AubergineC=79 M=93 Y=32 K=32
Neptun: KönigsblauC=94 M=70 Y=0 K=0
Erde: TannengrünC=96 M=46 Y=54 K=29
Jupiter: OliveC=50 M=40 Y=80 K=24
Merkur: SchwarzC=0 M=0 Y=0 K=100
Venus: SchwarzC=0 M=0 Y=0 K=100
Saturn: GiftgrünC=43 M=1 Y=100 K=0
Neptun: GelbC=0 M=34 Y=100 K=0
Neptun: SchwarzC=0 M=0 Y=0 K=100
Jupiter: GrauC=10 M=1 Y=8 K=20
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 13
Earning laurelsThe Namics corporate identity won a “red dot award: communication design 2009” competing against 6112 submis-sions from 42 countries.
Arial is everywhere. Groteskschrift. PostScript. Standard. Monotype. Verwendbarkeit. Kompatibel. Typography. PC und Mac. Zeitlos. Namics.abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789.:,;(*!?‘<>@$£©Ω+∑“”&œ
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789.:,;(*!?‘<>@$£©Ω+∑“”&œ
St.Gallen. Namics. Frankfurt. Hamburg. München. St.Gallen. Zug. Zürich. Namics.
Vollgas. Performance Cycle. Javascript. Skype’s mir. Produktdatenbank. Search. Leidenschaft. Namics.
Leidenschaft. Preis/Leistung. Neugier. E-Business-Strategie. IT. Work Experience. Mensch. Performance. Spass. Wissen teilen. Nutzenorientierung. Content Management. Mut. Informationsvorsprung. An die Spitze. Interdisziplinarität. Kreativität. Bewegte Bilder.Social Applications. Vertrauen verdienen. Partner schaffen. Profil zeigen. Namics.
Business-Unit. Coaching. PHP.J2EE. Studiewissen. Wissen. Realisierung. Webtechnolgie.Flexibilität. E-Business. Namics.
Creative. Guru. Dirty Code. Out of Control.Love & Rockets. Dhtml. Network. Namics. Agil. Portale. Hilfsbereit. Information Retrieval.
Menschen im Mittelpunkt. Blog. Dynamik. Namics.
Frankfurt. Namics.St.Gallen. Namics.
Freiraum. Rails. Trendsetter. Xhtml. Perspektive. Ästhetik. Accessibility. Verantwortung. Namics.
Tempo. Navigations-Ergonomie. Social Application.Mutig. Mobile & Multi-Device. Erfahrung. Namics.
Sponsor.Namics.
Partner.Namics.
Designer‘s Wrestling. Fast & furious. Namics.
Create Sun & Earth, Fire and Sky.Live. Authenticity. Visualize. Xml.Vocalize. Materialize. Program.Coding. Sounds. Leben. Online.Header. My Sunset. Creative.Gurus. Dirty Code. Out of Control.Love & Rockets. Dhtml. Network.Microsoft. Linux. Geld. Skype.Chatrooms. Terminator. Namics.
Jürg Stuker. Bernd Schopp.Elke Schreckenbach. Nathalie Strobl. Michael Rottmann. Adrian Scherrer. Iris Lillig.Nicole Blum. Philipp Lämmlin. Namics.
Alerts. moss.namics. about.namics. Blogsblog.namics. Exec.Extranet. Namics.
Neue schöne Welt. Virus.FC Züri. Javapolis. JEE.Intel. Cuil. Flikr. Namics.
St.Gallen. Hamburg. Frankfurt. München. Zug. Zürich. Bern. Namics.
Live. Authenticity. Visualize. Xml.Vocalize. Materialize. Program.Coding. Sounds. Leben. Online.Header. My Sunset. Creative.Gurus. Dirty Code. Out of Control.Love & Rockets. Dhtml. Network.Microsoft. Linux. Geld. Skype.Chatrooms. Terminator. Namics.
Mosti volupm nonecti aeptas.plibusape voluptis eroreris est dolorest prest explab ilis cupta dolorem incius andis aut fugias doloreremas, optas quas sincim quosaerum qui te qui con-sequi num etur quoteramus sunt.
Unity in diversity As per the corporate design concept, Namics employees can create their own business cards and add their own content. This is an entirely new dimen-sion of corporate identity.
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 16
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 17
Making massive brandsFrom the name on the door bell to larger-than-life logos: Heads delivered precision results and passed all tests of scale during the rebranding of NOK to Axpo AG.
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 19
Cool, not coldDuring the rebranding of NOK as Axpo AG, the CEO wanted to get ap-prentices excited about the new brand as well. So Heads produced black hoodies with an Axpo piece.
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 22
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 23
Location marketing The “Swiss Biotech Report” with portraits of biotech companies, investor reports and articles on research, science and the financial world gives foreign investors a good impression of Swiss competitiveness.
Mosti volupm nonecti aeptas.plibusape voluptis eroreris est dolorest prest explab ilis cupta dolorem incius andis aut fugias doloreremas, optas quas sincim quosaerum qui te qui con-sequi num etur quoteramus sunt.
From the “Swiss Biotech Report”“The Swiss Alps are a wonderful meta-phor for the Swiss biotech industry. A wide choice of different peaks invite climbers to embark on an onerous, yet fascinating adventure. The route to the top is open to only the best. And those talents who reach the upper regions recognise that they are among peers. Near the summit, you have to share your experience, trust is essential and helping one another is the only safe option.”
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 25
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 26
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 27
Communicating added valueHappily exhausted readers communi-cate that you can read the Tagi free – if you go out often enough, taking advan-tage of CARTE BLANCHE reductions. You may lose sleep with the CARTE BLANCHE, but not without recovering your subscription costs.
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 28
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 29
Accelerating businessSpeed & Spirit boxes motivate General Motors dealers to go full throttle, des-pite a tough market environment.
“Packaging and promise”Inspired by Christo’s principle, packaging created by Heads.
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 32
Ready for the kick-off A Ringier reader’s gift to mark the European football – that both sexes will enjoy.
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 33
Mosti volupm nonecti aeptas.plibusape voluptis eroreris est dolorest prest explab ilis cupta dolorem incius andis aut fugias doloreremas, optas quas sincim quosaerum qui te qui con-sequi num etur quoteramus sunt.
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 34
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 35
Visualising identitySolutions Providers received a new visual identity that reflects their charac-ter: management consultants who are independent, modern, progressive and developmental.
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 36
Client financial magazineSolutions Providers treated themselves to a client magazine with journalis-tic ambitions that cuts a fine figure alongside the Economist, HBR and the Wirtschaftswoche.
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 37
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 38
Rotary websiteRespecting the long heritage of the Rotary institution, a modern website was created that guided users rapidly to the relevant information and suited the youthful Rotary Club Zurich Turicum.
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 39
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 40
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 41
TestimonialsAmidst increasing international competition for Masters students, the Economics Faculty of the University of Zurich promotes, online, the advan-tages of their economics courses using testimonials from famous graduates.
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 42
The best side of bricks The brochure for Swissbrick com-municates sustainability and shows off the creative possibilities of brick walls. Hand-written comments by building owners lend emotions to blocks of burnt clay.
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 43
The eyes eat tooA new nutritional concept connects traditional food culture with modern scientific discoveries. Heads developed the name, logo, claim and visual iden-tity for this start-up.
TREMONTE NUTRITION REINVENTED
®
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 44
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 45
Warmth Growth PathsThe Pestalozzi home Buechweid in Russikon ZH offers a second home to some 70 learning- and socially challenged children and young people. Heads captured the identity of the Foundation with the tagline “Warmth Growth Paths” and developed a visual identity that expresses the encouraging atmosphere in the Foundation. At the same time, the filigreed logo expresses the fragile harmony that depends on the engagement of everyone involved.
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Seite 46Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 46
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 47
WinningAfter years characterised by declining market shares, General Motors Swit-zerland believes that it can awaken the winning spirit once again. Behavioral branding measures encourage the employees and the GM dealers.
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 48
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 49
Information is motivation Encouraging advances in marketing and best-practice examples mobilise employees and dealers.
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Seite 50
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 51
Mosti volupm nonecti aeptas.plibusape voluptis eroreris est dolorest prest explab ilis cupta dolorem incius andis aut fugias doloreremas, optas quas sincim quosaerum qui te qui con-sequi num etur quoteramus sunt.
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 52
Celebrating learning and researchThe anniversary logo of the University communicates interdisciplinary co-operation while promoting awareness of the new abbreviation UZH. For the first time in decades, all the facul-ties, institutes and museums of the University are united with a common visual identity.
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 53
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Seite 54
Mosti volupm nonecti aeptas.plibusape voluptis eroreris est dolorest prest explab ilis cupta dolorem incius andis aut fugias doloreremas, optas quas sincim quosaerum qui te qui con-sequi num etur quoteramus sunt.
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 54
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 55
Out of the ivory towers Heads presents interdiscipliniary research in a 1700 m2 big white cube. An 18-piece modular cardboard furniture set was created by Heads to show off the various multimedia pres-entations and research projects while also making a surprising design and sustainability statement. The University expected 25’000 visitors. Instead, 40’000 science fans flock to the exhibition in the Centre of Zurich. Besides the “parcours des wissens”, Heads designed a special tram to increase the media at-tention. In one design blog, the purists complain about the increasing number of special trams, but admit that the UZH tram is a particularly attractive specimen.
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 56
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 57
Critical knowledgeA poster campaign presents a scientific perspective on mundane reflections that crop up in daily life. It shows that science is interested in the fundamen-tal rather than the obvious.
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 58
“Everything should be made as simple as possible without being oversimplified.”Corporate design à la Albert Einstein: By reduction of complexity, the clar-ity and impact of Swiss Life’s CD is increased. Four as opposed to eight secondary colours, only one sheet size for all publications, three instead of five levels of brochures and two as opposed to thirty-two different last pages help to create more cohesive communications.
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 59
The prize sponsor in the logoThe “ewz.selection” is a platform that offers a look at current Swiss photog-raphy from different angles. The de-cision to put the sponsor’s name in the logo honours the ewz’s significant long-term support of Swiss photography.
Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 60
Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 61
Go ahead. www.heads.ch
folio