HEADLINES Pack a Punch with Words

HEADLINES = POWER

Headlines provide a powerful entry point for readers.Headlines are the first TEXT that a reader looks at on a spread (pictures always come very first).An effective headline should hook readers’ interest and tell them what the story is about.Headlines provide a connection between the verbal and visual elements on a spread.

VERBAL-VISUAL CONNECTION

Headlines should be both well-written and well-designed.Well-Written . . . Captures & keeps readers attention with clever word play & specific details Reflects the module story coverageWell-Designed . . . They are visually appealing and attention grabbing.

Visual-Verbal Connection

TOOLS OF THE TRADEPrimary Headline = The main headline few well-crafted, creatively designed words captures readers’ attention and delivers the key message.

Sub-Headline = The second tier of information on a primary headline.adds more detail about the subject. written in sentence format.displayed above, below, or to the side of the primary headline.

Secondary Headline = Headlines attached to secondary modules Secondary headlines do NOT need to have sub-headlines.

PRIMARY AND SECONDARY DESIGN PATTERNS

NOW, TIME TO CREATE A PRIMARY HEADLINE

The following slide has a picture of the spread without any headlines. Your job is to create a headline for that spread. Follow the steps on the “Headline Training Application” assignment to create the headline.

IF YOU NEED IT

PRIMARY AND SECONDARY DESIGN PATTERNS

Kicker: A short, single-line secondary headline placed ABOVE the primary head.

PRIMARY AND SECONDARY DESIGN PATTERNS

Wicket: A multi-line secondary headline placed ABOVE the primary head.

PRIMARY AND SECONDARY DESIGN PATTERNS

Hammer: A secondary headline placed BELOW the primary headline.

PRIMARY AND SECONDARY DESIGN PATTERNS

Tripod: A multi-line secondary headline placed beside the primary head.