HEADING 201 8 - techbriefsmediagroup.com Marketing Planner... · 2018 MARKETING PLANNER AEROSPACE &...

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2018 MARKETING PLANNER AEROSPACE & DEFENSE TECHNOLOGY 1 HEADING 2018 2018 MARKETING PLANNER www.techbriefsmedia.com Published by LARGEST-CIRCULATION MIL/AERO ENGINEERING MAGAZINE Targeted 100% to Decision-Makers Who Design/Develop Products for Aerospace & Defense Applications

Transcript of HEADING 201 8 - techbriefsmediagroup.com Marketing Planner... · 2018 MARKETING PLANNER AEROSPACE &...

2018 MARKETING PLANNER ■ AEROSPACE & DEFENSE TECHNOLOGY 1

HEADING 2018

2018 MARKETING PLANNER

www.techbriefsmedia.comPublished by

LARGEST-CIRCULATION MIL/AERO ENGINEERING MAGAZINE

Targeted 100% to Decision-Makers Who Design/Develop Products for Aerospace & Defense Applications

2 AEROSPACE & DEFENSE TECHNOLOGY ■ 2018 MARKETING PLANNER

2018 INTRODUCTION

Spanning the defense and commercial aerospacemarkets, Aerospace & Defense Technology is thelargest-circulation mil/aero engineering magazine,reaching more than 70,000 subscribers.

Special Opportunities Include:

From the Publishers of

www.aerodefensetech.com

June 2017

Small Form Factor Embedded Systems

Making Laser Weapons a Reality

Rotorcraft Anti-Icing Systems

SPECIAL SUPPLEMENT

Aerospace Manufacturing

& Fabrication

www.aerodefensetech.com

May 2017

From the Publishers ofFrom the Publishers of

Interoperability Standards

Pave the Way for Modular

Robotic Manipulators

Solar Powering UAVs

Deploying COTS Subsystems in UUVs

SPECIAL ISSUE

Unmanned Vehicle &

Robotics Technology

www.aerodefensetech.com February 2017

From the Publishers ofFrom the Publishers of

Cooling Your Embedded SystemSimulating and AnalyzingFlow for an Air-to-AirRefueling SystemCertifying MulticorePlatforms for SafetyAvionics Applications

4 www.aerodefensetech.com Aerospace & Defense Technology, May 2016

When used in unmanned vehicles and robots, wires and cables must meet exacting standards devel-oped to ensure that the finished products will always perform as intended, in incredibly harsh environ-ments, with infinitesimal failure rates. To learn about the capabilities needed to satisfy such demands,Aerospace & Defense Technology recently spoke with Joshua Spaulding, a design and project engineerat New England Wire Technologies (NEWT), Lisbon, NH, an industry supplier with decades of experiencedeveloping custom wire and cable assemblies for unmanned vehicles and robots.

I N S I D E S T O RY

A&DT: You’re a project engineer spe-cializing in cables for robotics and un -manned vehicles. What’s the relation-ship between those two applications?

Joshua Spaulding: We do a lot of ro -botics designs and one group of appli-cations is for unmanned vehicles suchas drones, robotic vehicles, and aero-space vehicles. They go hand-in-hand. Our applications gener-ally require high strength and durability because robotics expe-rience continuous flexing and continuous movement.

A&DT: Does minimizing size and weight affect the flexibility?

Spaulding: In some cases, it can. Depending on the application, wecan choose an alloy material and increased stranding. Increasedstranding helps us extend flex life. As we add more strands, theload becomes more distributed so it doesn’t break down after con-tinuous flexing as easily as it would with fewer ends.

A&DT: What are track and torsion flexing?

Spaulding: Track flexing is longitudinal — laying a cable flat andthen pulling it back, creating a bend radius. Torsion flexing iswhen you twist the cable.

A&DT: How do you test flex life?

Spaulding: We have in-house custom testing equipment thatcan measure the flex life of the cable. Included is a standardbending endurance (track-flexing) tester where the cables areattached to a fixture and rotate about a mandrel. We also havea torsion tester, which is a rotating arm that twists the cableback and forth 360 degrees.

A&DT: What makes the signal quality go down?

Spaulding: It’s usually the motion of the components inside thecable that causes that. As it flexes back and forth, the individualconductors inside the insulation stretch out. That draws the con-ductors down, increases the resistance, and degrades the signal.

A&DT: Do you have a way of measuring electrical performance?

Spaulding: Yes. We use specialty devices for measuring electri-cal performance. We also measure velocity of propagation,which is important in robotics applications, where you’re tryingto get the fastest signal time so it doesn’t delay the response ofthe robotic device. As an example, one of the things we are capable of is DVItesting, which is an analysis of the interference between cable

members (intra-pair skew), signal speed, and signal quality(attenuation). For a quick reference we use a Signal Integrity Network Analyzerto generate eye diagrams for different frequencies. Eye diagramsgive an indication of signal quality and jitter, which is caused by devi-ation in pulse amplitude and phase in high frequency digital signals.

A&DT: How about shielding?

Spaulding: Shielding is important. We offer different types.Braided shields are typically used in robotics applicationsbecause the abrasion resistance provides an extra layer of pro-tection and a more consistent coverage over the flex life of thecable. Spiral shields are something else we offer, but what hap-pens over time as they’re flexed, the shielding wires will bunchup and you’ll lose some of the effectiveness of the shield.

A&DT: Why do you use alloys for the conductors?

Spaulding: They have superior flex life compared to pure metals.

A&DT: What sorts of alloys do you use?

Spaulding: For robotics applications, we offer cadmium alterna-tives because cadmium has good properties: thermal stabilityand high tensile strength. Sometimes we’ll offer a CA162 or 182,which are RoHS compliant versions that don’t actually havecadmium in them, but they’re similar in quality. High conductiv-ity is also important so we do silver plating, which increases theconductivity. It also helps with chemical resistance and temper-ature performance. And it’s solderable, which is really impor-tant in robotics, because you’re making a lot of connections. Another product we offer is tinsel wire, which is probably thebest kind of conductor to use in a robotics application, becauseit uses an alloy material wrapped around a strength member.The downside to the tinsel wire is its increased resistance. It’salso slightly larger and costs more.

A&DT: Do you ever have to deal with high temperature orchemical resistance specs?

Spaulding: We can design for that. We’ll apply silver to the con-ductors for thermal and chemical stability. We’ll also use thealloys, which have improved temperature properties. We also offer Parylene coating. Parylene coating is inert andbiocompatible, and provides a dry lubricant on the cable jacketthat resists heat, radiation, and solvents, as well as fungal andbacterial growth.

To find out more about New England Wire Technologies, visit thefull-length version of this interview available online atwww.aerodefensetech.com/InsideStory0516.

Sponsored Content

Our Product Offerings include:

• An integrated toolbox to reach thedefense/commercial/military aerospace designengineer through print, digital, e-mail, Webinarsand Tech Talks, and custom and social media.

• A dedicated RF and microwave technologysection in each issue, covering wireless, power,test, materials, and more.

Unmanned Vehicle & Robotics Technology IssueMay 2018

Showcase your company, products, and solutions in front of aprime audience in our 5th Annual “Unmanned” issue featuringUnmanned Aerial Vehicle (UAV) Technology, Unmanned GroundVehicle (UGV) Technology, Unmanned Underwater Vehicle (UUV)Technology, and Robotics Technology.

Aerospace Manufacturing & MachiningJune and December 2018

A supplement to Aerospace & Defense Technology,covering innovations in prototyping, 3D printing, andmore. Targeted to 25,000 Aerospace & DefenseTechnology subscribers involved in manufacturingand production.

Inside Story — A&DT’sExclusive InterviewTake advantage of this uniqueopportunity to tell your company’sstory about how your technology,product, or capability is having animpact on the Aerospace andDefense Industry. The Inside Story isan exclusive, one-page interview thatruns as a spread with a full-page ad.The full interview will be posted on aerodefensetech.com for 12 months, providing additionalexposure. The Inside Story is limitedto one interview per issue.

2018 MARKETING PLANNER ■ AEROSPACE & DEFENSE TECHNOLOGY 3

AUDIENCE PROFILE 2018

JOB FUNCTIONS:

AEROSPACE & DEFENSE TECHNOLOGY WILL CONNECT YOUR COMPANY TO KEY PRODUCT SPECIFIERS:

YOUR MESSAGE IN AEROSPACE & DEFENSE TECHNOLOGY WILL REACH NEW, QUALIFIED BUYERS —88% OF OUR SUBSCRIBERS WHO DO NOT RECEIVE:

Source: Publisher’s Own Data, August 2017

0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000

Design Engineering 44,247

Engineering Management 23,782

R&D 25,577

Test and Quality Control 24,003

Manufacturing & Production 20,709

0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000

Cameras/Videos/Imaging 20,406

RF & Microwave Electronics 18,845

Board-Level Electronics/Embedded Systems 21,073

Connectors/Interconnects/Switches 25,898

ICs and Semiconductors 20,289

Electronic Components 35,967

Power Supplies/Batteries 28,873

Sensors/Transducers/Detectors 31,690

Data Acquisition 28,060

Test & Measurement Instruments 36,478

Computers & Peripherals 30,949

Software 31,191

Design/Analysis/Simulation Software 25,647

Motion Control/Positioning Equipment 20,616

Motors & Drives/Power Transmission 22,224

010%20%30%40%50%60%70%80%90%

100%

COTS Journal

87%

Military & Aerospace Electronics

90%Electronic Design

88%

4 AEROSPACE & DEFENSE TECHNOLOGY ■ 2018 MARKETING PLANNER

2018 GLOBAL ENGINEERING & MANUFACTURING DATABASE

Do you believe that actions speak louder than words?

Then we believe you need to take a look at GEM, the Global Engineering & Manufacturing database. GEM amplifies your marketing program by marrying richbehavioral data to the most detailed demographics in the industry. That means you can reachprospects with demonstrated levels of engagement in the technologies and industries that youcare about, adding efficiency and effectiveness to your marketing communications program.

Most marketing databases begin and end with demographics—who people are,not what they do.

The GEM advantage is rooted in behavior—what they bought, attended, read,visited, and more—all cross-referenced to a detailed taxonomy.

Over 1.2 million GEM records leverage customer behavior from SAE International,the global leader in automotive and aerospace standards and engineering IP, andcombine it with detailed reader data from Tech Briefs Media Group, publisher ofTech Briefs, Automotive Engineering, Aerospace & Defense Technology, MedicalDesign Briefs, and more.

The result is comprehensive coverage of the design engineering universe, with cascading levels of engagement. That means you can tailor your marketing communication lists to your exact specifications in the lead-nurturing process.

Here’s an example of how it works:

• Start with design engineers in aerospace and defense• Factor in employees at Boeing, Airbus, BAE, and Rockwell Collins• Add a layer of engagement—subscribers to Aerospace & Defense Technology and attendees at SAE’s Aerotech events

• Match to buyers of aerospace quality standards and papers• Refine to those who’ve purchased in the past 60 days

Congratulations! You just identified key decision-makers early in the design cycle, ripe forconversion to Marketing-Qualified Leads.

• Actions speak louder than words.

• Time to take action and get the GEM advantage.

• Make GEM the cornerstone of your integrated marketing program.

2018 MARKETING PLANNER ■ AEROSPACE & DEFENSE TECHNOLOGY 5

EDITORIAL CALENDAR 2018

May

Special Issue: Unmanned Vehicle& Robotics Technology

Unmanned AerialVehicle (UAV) Technology

Unmanned GroundVehicle (UGV) Technology

Unmanned Underwater Vehicle(UUV) Technology

RoboticsTechnology

AUVSI Xponential2018Denver, COApril 30-May 3

NIWeekAustin, TXMay 21-24

March 5

April 2/April 9

Features

Special Sections & Supplements

New Products

Technology Focus

Bonus Coverage

Editorial Closing

Space/Material Closing

February

Surveillance/Security/Communications

ThermalManagement

Avionics/Electronics:Inertial Navigation

AerospaceManufacturing & Production

RF & MicrowaveTechnology

VME/VPX/VXI

FPGAs/ASICs/DSPs

Connectors &Cabling

Electronics

Photonics WestSan Francisco, CAJan. 30-Feb. 1

Embedded WorldNuremberg,GermanyFeb. 27-Mar. 1

Dec. 4, 2017

Jan. 2/Jan. 9

August

Avionics/Displays

Materials:Aerospace Alloys

Propulsion: FuelSystems

Testing &Simulation:Aerodynamics

RF & MicrowaveTechnology

Corporate Profiles:Free half or fullpage companyprofile with paid ad of equal size

CPUs/MCUs

Sensors

Software

Test &Measurement

June 4

July 2/July 9

December

Power Supplies/Power Electronics

Test &Measurement

Materials: Lightweighting

Additive Manufacturing

RF & MicrowaveTechnology

SpecialSupplement: AerospaceManufacturing & Machining

Avionics/Displays

SFF Computers

Memory & DataStorage

Materials, Coatings& Composites

Oct. 5

Nov. 1/Nov. 8

October

Robotics/Manned &Unmanned Vehicles

Software/Simulation

Propulsion: EngineTechnology

Avionics/Electronics:Flight Controls

RF & MicrowaveTechnology

EmbeddedComputers

Motors

Test Equipment

Data Acquisition

AUSAWashington, DCOct. 8-10

MILCOMTBD

Aug. 6

Sept. 4/Sept. 11

September

Space Technology

Rugged/Hi-RelElectronics

Opto-Electronics

Propulsion:Spacecraft PowerSystems

RF & MicrowaveTechnology

FPGAs/ASICs/DSPs

Power Supplies

Enclosures

Lasers & Optics

AutotestconNational Harbor, MDSept. 17-20

July 6

Aug. 1/Aug. 8

April

XPONENTIAL byAUVSI ShowPreview

ElectronicWarfare/WeaponsSystems

Aerospace Materials& Composites

Propulsion Systems

Cabling/Connectivity

RF & MicrowaveTechnology

Ad ReadershipStudy Issue

Test Equipment

Networking & I/O

Avionics/Displays

Sensors

SPIE Defense &CommercialSensingOrlando, FLApril 17-19

ESC BostonBoston, MAApril 18-19

Feb. 5

March 1/March 8

June

Embedded/Rugged/SFF Computing

Lasers & Optics

Aircraft: RotorcraftTechnology

Digital DesignTools:CAD/CAE/CAM

RF & MicrowaveTechnology

SpecialSupplement: AerospaceManufacturing & Machining

Thermal Components

Data Acquisition

Power Electronics

Surveillance &Security

InternationalMicrowaveSymposiumPhiladelphia, PAJune 12-14

Farnborough AirShowFarnborough, UKJuly 16-22

April 6

May 1/May 8

Submit all editorial materials for Aerospace & Defense Technology to:Bruce Bennett, Editor, [email protected]; Tel: 917-286-3752

6 AEROSPACE & DEFENSE TECHNOLOGY ■ 2018 MARKETING PLANNER

2018 LEAD-GEN PRODUCTS

Lead-GenerationE-NewslettersReach engineers and managers who turn to Aerospace & Defense Technology’s E-newslettersfor the very latest technology reports. Clicks on your ad generate full-contact leads.Sponsorships are limited to three sponsor messages and three banner ads per newsletter.

Editions:• Main INSIDER; Frequency: 4x Monthly • Aerospace; Frequency: 2x Monthly• Aerospace Manufacturing & Machining; Frequency: 2x Annually• Defense; Frequency: Monthly• Motion Control; Frequency: Monthly• Electronics & Connectivity; Frequency: Bi-Monthly

Engineering E-sourceUse this low-cost e-blast to generate full-contact leads from brand new prospects. Deliver yourlatest product announcements to OEM design engineers and managers with purchasing power.

Editions: • Tech Briefs Main Edition; Frequency: 2x-3x Monthly• SAE Main Edition; Frequency: 10x Annually• Aerospace; Frequency: 10x Annually• Mil/Aero; Frequency: Monthly• Sensors/Test & Measurement; Frequency: Monthly• Motion Control/Fluid Power; Frequency: 9x Annually• Electronics; Frequency: 3x Annually

Spotlights This dedicated e-mail deployment features your company’s white paper, video, or webinar.You choose your audience from our GEM database, and we’ll guarantee full-contactleads...plus, host your white paper or video for 6 –12 months for ongoing lead generation.

2018 MARKETING PLANNER ■ AEROSPACE & DEFENSE TECHNOLOGY 7

LEAD-GEN PRODUCTS 2018

Dynamic White Paper Let us turn your existing white paper into a 10-minute audio/visual experiencefor your target audience. We will develop the PowerPoint presentation andvoiceover, and you’ll receive full-contact lead generation from registration, and12 months of white paper downloads.

White Paper LibraryTap into a selective audience of engineers when we host your technical papersonline. Our White Paper Library at techbriefs.com attracts thousands of viewerseach month who are looking for solutions. You get leads from downloads, as well as from quarterly lead-gen e-mails.

Webinars Webinars are a great opportunity to co-brand your company withAerospace & Defense Technology. Utilize our proven, lead-generationmarketing channels to reach new prospects and garner highly qualifiedsales leads. Your 30- or 60-minute event will feature a live presentationincluding an audience Q&A. We’ll archive your event online, and you’llcontinue to receive leads for a full year.

Technical Editorial WebinarsSponsor a technical webinar from the editors of SAE and TBMG and connectwith an audience eager to stay on top of the latest technology and research.Generate hundreds of active leads through the registration data! Each Webinarhas limited sponsors; lock in yours before they sell out.

Topics for 2018 include:• The Future of VME/Rugged Computing in the Military • Electric Aircraft• Touch Screens & Displays• Systems Development & Safety Assessment

8 AEROSPACE & DEFENSE TECHNOLOGY ■ 2018 MARKETING PLANNER

2018 LEAD-GEN PRODUCTS

Tech Talks 10- or 20-minute pre-recorded Tech Talks are an effective, cost-efficient way for yourcompany to maximize ROI from your presentation materials, and get customized results!We’ll target your message to key stakeholders within our database of more than 1.2 millionengineers and managers.

Tech E-Cards Let us create custom-designed e-mail postcards to send to your best prospects. OurTech E-Cards are a personalized, yet cost-effective tool to generate leads and boostsales with a dedicated e-mail deployment.

Custom Media

E-NewslettersSingle-sponsor custom E-newsletters are a great way to build brand awareness, educate yourexisting customers, and generate leads. You can supply all content, some content, or let ourexpert writers create the content for you. We handle design and production, and target yourspecific audience from the GEM database.

Magazines/E-ZinesShare application stories, customer testimonials, and success stories with your currentand prospective customer base. Digital and print options available.

We provide an easy, turnkey service!

Engineering the

Perfect Snack

Cornell UniversityPAGE 7

THE MULTIPHYSICS SIMULATION MAGAZINE

COMSOL NEWS

THE RUMBLE AND

ROAR OF MAHINDRA

MOTORCYCLESPAGE 14

Custom designed

hi-� transducersat Xi Engineering and WAT

PAGE 4

www.comsol.com

2017

Sponsored by

Product innovation without foundationalsimulation practices is a recipe for disaster.Inside, you’ll read about how the “StartupEcosystem” of entrepreneurs/startups,incubators, accelerators, and investors areviewing simulation as an “up-front must” in thenew product design and innovation process.

ANSYS Startup Program:Simulating the Future

2018 MARKETING PLANNER ■ AEROSPACE & DEFENSE TECHNOLOGY 9

CUSTOM MEDIA 2018

White Paper Writing/Editing Are you short on marketing resources? We’re here to help—we can write, produce, and host yourtechnical paper. You’ll receive full-contact leads from engineers who download your content, andyou’ll have full and unlimited use of your white paper content.

Webinar Conversion to White PapersTransform your existing Webinar content into an executive summary briefing. Generate greater use of the content, produce additional leads, and drive views of your on-demand Webinar.

SnapApp Audience Engagement Tool/Custom ResearchCreate content marketing and audience engagement that drive lead-gen and profileprospects. All with an interactive content creation platform that empowers marketers tocreate, publish, and measure compelling audience experiences.

Choose from the following interactive content types:• Assessments & Personality Tests• Calculators• Knowledge Tests & Quizzes• Polls & Surveys

Contests/Sweepstakes Let us host your sweepstakes or contest. We’ll handle design, execution, promotion, and lead collection. With more than a decade producing the premier global engineeringcontest, we can put that experience to work for you.

Sponsorship OpportunityThe Create the Future Design Contest, now in its 16th year, is the premier global designcompetition. Each year, there are more than 1,000 entries and 1,000,000 page viewsfrom engineers and students worldwide.

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NOW IT’S YOUR TIME TO SHINE!ENTER TO WIN $20,000 GRAND PRIZE

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10 AEROSPACE & DEFENSE TECHNOLOGY ■ 2018 MARKETING PLANNER

2018 ONLINE PRODUCTS

Aerodefensetech.comEngineers’ first source for articles, tech transfer reports, and newproduct announcements for the mil/aero industry, featuring NASA andDefense Department white papers.

Become the exclusive sponsor of content sections online, and receivebanner and branding exclusivity within the section. We’ll track andreport on all activity.

Tech Briefs TV Bring your brand to life with the sight, sound, and motion of video at techbriefs.tv. Putyour message in front of the Tech Briefs design engineering community as they watchcutting-edge video from R&D leaders worldwide on Tech Briefs TV. More than 1,000,000total video views!

Sponsor your own channel and receive a fully integrated promotion package.

THE ENGINEERING INNOVATION CHANNEL

DIGITAL SPECIFICATIONS & REQUIREMENTS

Engineering E-SourceHeadline—40 words of copy, an image, and a Web linkImage specs: JPEG, PNG, or GIF file with a resolution up to125 x 125 pixelsMaterial deadline: Two weeks prior to transmission date

White Paper SpotlightLogo, image, headline, 150-word description, and link to aPDF of your White Paper

Video SpotlightLogo, image, headline, 150-word description and link to video

E-NewslettersBANNER ADSTop Banner: Leaderboard — 728 x 90 pixelsBanner #2, #3: Right vertical banners — 120 x 240 pixels

SPONSOR MESSAGESHeadline: 50 characters max (including spaces)Message: 500 characters max with spaces (no paragraphbreaks) and one hyperlinkImage: 125 x 125 pixels — JPEG, PNG, or GIF (no animation)

SPONSORED LINKS/EVENT ALERTSHeadline: 50 characters max (with spaces)Message: 150 characters max (with spaces) and one hyperlink

Web Site Banner AdsMIN. SIZE MAX. SIZE

Leaderboard 900 x 90 1800 x 180Medium Rectangle 300 x 300 450 x 450Half Page Banner 300 x 600 450 x 900Full Banner 900 x 90 1800 x 180Half Banner 300 x 50 450 x 75Square Button 200 x 100 300 x 150

File Formats: JPEG, PNG, GIF, or HTML5Maximum File Size: 75KBSend all files to: [email protected]

2018 MARKETING PLANNER ■ AEROSPACE & DEFENSE TECHNOLOGY 11

PRINT SPECIFICATIONS & REQUIREMENTS 2018

Publication Trim Size: 7.875" x 10.5"

Standard space sizes in inches:

WIDTH DEPTHTwo-Page Spread (w/Bleed) 16" 10.75"Page (Bleed) 8.125" 10.75"Page (Non-Bleed) 7" 9.625"2/3 Page 4.5" 9.625"1/2 Page Horizontal 7" 4.625"1/2 Page Vertical 3.375" 9.625"1/2 Page Island 4.5" 7.25"1/3 Page Square 4.5" 4.625"1/3 Page Vertical 2.125" 9.625"1/4 Page 3.375" 4.625"1/6 Page 2.125" 4.625"1/9 Page 2.125" 3"

Live Matter: For safety, keep at least .375" from trim.

Binding: Saddle-stitched.

Display Advertising Materials: All ads (other than 1/12-pageliterature ads) should be supplied as complete digital files.

*Please note that your ad will appear in print as wellas the digital edition of Aerospace & DefenseTechnology. For best reproduction quality, use vector-based graphics and type wherever possible.

Preferred Format: PDF/X-1a:2003 (one page per file)Other formats may be accommodated on request.

File Naming: PDFs should be named by the advertiser’s name,issue date, and PDF extension, ie. “COMSOL Ad 0918.pdf”.

Size/Layout: Ad must be made to appropriate size. (See above)

Bleed: Supply files with a minimum 1/8" (.125") bleed on allsides with crop marks offset at least 12 points or 1/8".

Resolution: All PDFs must contain 300-dpi image files and 1200-dpi for line art. Images with higher resolutions will bedownsampled accordingly. PDFs with lower resolutions will result in an inferior print quality that will not be the publisher’sresponsibility.

Compression: PDFs should have no compression.

Fonts: All fonts must be embedded.

Color: All images must be in CMYK mode. Do not use RGBimages, spot color or index color, and do not embed a color

profile. PDFs with these color attributes will be converted to CMYK, which may result in an undesirable color shift. Publisher cannot be responsible for files supplied in formats other than CMYK.

Output Preview: When viewing PDFs in Adobe Acrobat, activate"Simulate Overprint Preview" in the Advanced/Print Production/Output Preview menu item to ensure what you see on-screenaccurately represents what will print in the magazine.

Proofs: Proofs that accurately represent the digital file arerequired for all digital file submissions. Publisher cannot beresponsible for materials submitted without proofs.

e-mail: Files may be sent to: [email protected]. Youneed JavaScript enabled to view it. The advertiser’s name and theissue date should be entered in the subject field. Compress filesusing Stuffit or Zipit.

Contact Information: Please include the name and telephonenumber of the person responsible for creating the files.

Product Spotlight Materials: For 1/12-page ads, send a photoof your product or literature as a digital file (TIFF, EPS, or PDF),along with 40-50 words of copy, a headline + URL. Aerospace &Defense Technology will handle layout and design of yourliterature ad at no additional charge.

Transmission/Mailing Instructions: Send contracts, insertionorders, and ad materials to:

Tech Briefs Media GroupProduction Department 261 5th Avenue, Suite 1901New York, NY 10016e-mail: [email protected]: 212-490-3999

Terms of Sale:1. Agency discount: 15% of gross space, color, and position

charges2. Invoices are payable upon receipt3. Prepayment discount: contact your sales representative

Changes & Cancellations: All changes to scheduled advertisingmust be received in writing by the production department by the25th of the month, two months prior to issue date.

Closing Dates: First of the month preceding issue date fororders, eighth of the month preceding issue date for materials.

Questions regarding file preparation? Call 212-490-3999 and ask for the production manager of Aerospace & Defense Technology, or for more info visit:www.techbriefsmedia.com/digitalspecs

Count on Tech Briefs Media Group and SAE International to offer you many new benefits,including greater diversification, new products, a greater global reach, and innovative customopportunities. Contact your local sales representative to find out how we can fortify your marketingcampaign and deliver personalized solutions to your marketing needs and challenges.

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All insertion orders should be submitted to: [email protected]

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Midwest/Central CanadaBob [email protected]

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Integrated Media ConsultantsAngelo [email protected]

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Corporate Sales Team

John MurrayVP of [email protected]

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Europe — Western: Belgium,Denmark, Finland, France, Ireland, Israel, Italy, Netherlands,Norway, Spain, Sweden, Turkey,United KingdomChris [email protected]

Europe — Central & Eastern:Austria, Czech Republic, Germany,Hungary, Poland, SwitzerlandSven AnackerBritta [email protected]@intermediapartners.de

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