Presented by:

MASTERPIECE THE _____ _____

• The Masterpiece is an annual event for HighEnd’s loyal readers and Indonesia’s high-end communities socialites, fashion bloggers, entrepreneurs, fashionistas, designers, and public figures

• Features Indonesian’s Top Designers masterpiece collection

• This year we collaborate with Disney

Background

Objective

• As an appreciation to professionals in the creative industry in Indonesia

• An opportunity for designers to showcase their talents, and their fans to see the designers’ skills

• As a campaign ground for sponsors to tap in directly to the High Network Individuals market group

Theme

Inspiration

Rendition

Theatrical Performances

Fashion show by 21 Top Indonesian Designers

Art Performance

Singing Performance

Mini Orchestra

Massive video mapping

Concept

Event Detail

We are inviting 500+ prominent guests in the likes of fashionistas,

fashion bloggers, socialites, celebrities to business

professionals

Date : Tue, December 2nd 2014

Time : 7 PM - 10 PM

Venue : Bali Room – Kempinski Hotel,

Jakarta

Press Conference

Venue: TBC Monday, December 1st 2014

Start from 11am

Coffee Break & Snacks

Inviting all MNC media outlets as well as fashion and lifestyle media professionals

STEP 1 18.00 – 20.00

Doors Open

Canapés, Wine & Cocktails

Guest Registration

Red Carpet & Photo Opportunity

Rundown

STEP 2 20.00 – 20.10

Opening Speech by Chairwoman & Disney rep

Hand bouquet for sponsor

20.10 – 20.20

Opening (visual journey with mini orchestra)

20.20 – 20.35

Fashion Show Sequence 1 ( 7 designers with different visualizations )

20.35 – 20.40

Naration (voice over)

20.40 – 20.50

theatrical martial art performance with mini orchestra

20.50 – 21.05

Fashion Show Sequence 2 ( 7 designers with different visualizations )

21.05 – 21.10

Live music performance & video mapping

21.10 – 21.25

Fashion Show Sequence 3 ( 7 designers with different visualizations & live percussion )

21.25 – end

Finale

Rundown

Runway Concept Option 1

Runway Concept Option 2

Runway Concept Option 3

Runway Concept Option 4

Visual Mapping

Art & Photography Exhibition

Decoration

Live Performances Art performance

Live Performances

Mini Orchestra

Invitation Design Concept

Booklet

Event Details

Rundown

Designers name

Designers sketch

Sponsors

Designers

• Oscar Lawalata

• Priyo Oktaviano

• Lenny Agustin

• Rusly Tjohnardi

• Peggy Hartanto

• Andreas Odang

• Ronald V. Gaghana

• Carmanita

• Ghea Panggabean

• Malik Moestaram

• Billy Tjong

• Alston

• Rinaldi A. Yunardi

• Poppy Dharsono

• Barli Asmara

• Mell Ahyar

• Ali Charisma • Toton Januar • Patrick Owen • Auguste Soesastro • Sapto Djojokartiko • Ari Seputra • Didit Maulana • Tex Saverio • Sebastian Gunawan • Biyan • Harry Dharsono • Adrian Gan • Stella Rissa • Didi Budihardjo

There will be 21 Top Indonesian Designers. And the list are listed below (tbc):

Teaser / Coming Soon Ad : October

Event Promo : November & December

Advertorial : January

Promotion

Print Media: 1. HighEnd Magazine 2. Network Magazine 3. Koran Sindo 4. Tabloid GENIE

TV: 1. RCTI 2. Global TV 3. Sindo TV 4. MNC Channels: MNC Lifestyle, MNC Fashion

Radio: 1. V-Radio FM

Online:

1. www.okezone.com

Media Coverage Infotainment:

1.Go Spot – Global TV 2.Kabar Kabari – RCTI 3.Cek Ricek – RCTI 4.Obsesi – Global TV

Closing

Marketing Communication Division

PT. MNI Entertainment

HighEnd Building 1st floor - MNC Tower Complex

Jl. Kebon Sirih Kav. 17 – 19

Jakarta

For further information, please contact:

Samuel Sagita – 0818.690.964

Pradhika Ahardi – 0856.175.4142

Kezia Ponggawa – 0815.1918.1918