HDFC Final

7/29/2019 HDFC Final

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Digital Initiatives

by various banks


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ICICI Bank


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4

Online Products

e-banking in ICICI

ICICI Markets

online FX, Debt, SME

Portal

Corporate Infinityonline transfer/

settlement system

Bill JunctionUtility bill payments

Business Multiplier

web interfaceICICI Direct and ICICI

Select

Pay Sealelectronic payment

system


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5

Smart card solution for FSCs

Bank Account/Credit History

Output Sale

Collect Money

Farmer Service Center

Credit Debit

e-purseMerchantStore

Input

Online update of Bank accounts


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6

Social InitiativesICICI communities

Give Online: On-line donation channel

Retail donors can donate to specific initiatives across India

100% of donations reach the initiative

Prompt feedback on utilisation of grant

Rs. 11.5 million towards Gujarat Earthquake

Shop the Cause: On-line shopping mall

Over 100 exquisite hand crafted products available

The only facility of its kind available tonon-profits in India


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7

Sustainable Access for Rural India (SARI) project

Partners: MIT Media Labs, Harvard University, IIT-Chennai,

I-Gyan, DHAN Foundation, ICICI Ltd

Providing reliable Internet access through Kiosks in ruralMadurai using corDECT WiLL

100 kiosks managed by entrepreneurs to be set-up

Providing e-governance, communication and information

services Possibility of delivering banking services through Internet

kiosks being explored

Innovation in Delivery channels


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8

First bank to introduce this service in India

Tie-ups with 50 utilities for online payments

Talks with state governments/ municipalities to facilitate e-

governance AP Govt. initiative - eSevaonline

Vizag Municipality - Saukaryam

Retail Initiatives - Utility Payments


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9

Allowing appointment of third parties for banking

Allowing variable interest rates on deposits

Modifications in service area approach to encourage

competition in the rural areas

Undertaking specific initiatives to provide an impetus to

rural banking

Computerisation of operations of banks especially the rural

operations

Land Records Computerisation

Networking of Post Offices

Creating the e wave - Banking


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Interactive Videos


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http://youtu.be/GBBhTCoeMNs - F-Bank Account

http://www.youtube.com/watch?v=eKxIbLVRHRE -Character of Raghu

http://youtu.be/8cj3RVNfRSo - Yeh thik hai na (Smart

wife) http://www.youtube.com/watch?v=14xrOjWLe0c&featur

e=share&list=PL1915903FE898CACE - Khayaal aapka

(Testimonial of customer)
http://youtu.be/GBBhTCoeMNshttp://www.youtube.com/watch?v=eKxIbLVRHREhttp://youtu.be/8cj3RVNfRSohttp://www.youtube.com/watch?v=14xrOjWLe0c&feature=share&list=PL1915903FE898CACEhttp://www.youtube.com/watch?v=14xrOjWLe0c&feature=share&list=PL1915903FE898CACEhttp://www.youtube.com/watch?v=14xrOjWLe0c&feature=share&list=PL1915903FE898CACEhttp://www.youtube.com/watch?v=14xrOjWLe0c&feature=share&list=PL1915903FE898CACEhttp://www.youtube.com/watch?v=14xrOjWLe0c&feature=share&list=PL1915903FE898CACEhttp://youtu.be/8cj3RVNfRSohttp://youtu.be/8cj3RVNfRSohttp://www.youtube.com/watch?v=eKxIbLVRHREhttp://www.youtube.com/watch?v=eKxIbLVRHREhttp://www.youtube.com/watch?v=eKxIbLVRHREhttp://youtu.be/GBBhTCoeMNshttp://youtu.be/GBBhTCoeMNs


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SEO


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SEO Case study

http://www.ebrandz.in/icici.html - SEO case study by

ebrandz
http://www.ebrandz.in/icici.htmlhttp://www.ebrandz.in/icici.html


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Game zone


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http://www.icicibank.com/online-safe-banking/cash-

detective-game/ - Game portal for customers

http://www.tatainteractive.com/casestudies/ICICI_game.p

df - Game center for new employees (Case studies)
http://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.tatainteractive.com/casestudies/ICICI_game.pdfhttp://www.tatainteractive.com/casestudies/ICICI_game.pdfhttp://www.tatainteractive.com/casestudies/ICICI_game.pdfhttp://www.tatainteractive.com/casestudies/ICICI_game.pdfhttp://www.tatainteractive.com/casestudies/ICICI_game.pdfhttp://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.icicibank.com/online-safe-banking/cash-detective-game/


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HDFC Bank


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http://c2w.com/quizzes/48013-The-HDFC-quiz - Quizzcontest for students.

http://www.indigo.co.in/ - It handles websites & digital

marketing programs for HDFC.
http://c2w.com/quizzes/48013-The-HDFC-quizhttp://www.indigo.co.in/http://www.indigo.co.in/http://www.indigo.co.in/http://c2w.com/quizzes/48013-The-HDFC-quizhttp://c2w.com/quizzes/48013-The-HDFC-quizhttp://c2w.com/quizzes/48013-The-HDFC-quizhttp://c2w.com/quizzes/48013-The-HDFC-quizhttp://c2w.com/quizzes/48013-The-HDFC-quizhttp://c2w.com/quizzes/48013-The-HDFC-quizhttp://c2w.com/quizzes/48013-The-HDFC-quiz


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Videos


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http://youtu.be/yengQT73zbA - Were everywhere you go

http://youtu.be/n4jJtGQAA4E - 40% faster ATM cash

withdrawals
http://youtu.be/yengQT73zbAhttp://youtu.be/n4jJtGQAA4Ehttp://youtu.be/n4jJtGQAA4Ehttp://youtu.be/n4jJtGQAA4Ehttp://youtu.be/yengQT73zbAhttp://youtu.be/yengQT73zbA


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Case-studies


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Why HDFC is No.1 among

Indian banks for socialmedia presence

http://www.digitalvidya.com/blog/social-media-

insights/why-hdfc-is-no-1-among-indian-banks-for-

social-media-practice/ - Detailed social media insight of

HDFC bank with other competitors
http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/


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AXIS Bank


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http://www.youtube.com/watch?v=2bnsL249KZs -badhti ka naam zindagi & its making.

http://www.youtube.com/watch?v=47kOVmdr-no -

Manisha lath gupta (Marketing head of AXIS bank)engages with audiences.
http://www.youtube.com/watch?v=2bnsL249KZshttp://www.youtube.com/watch?v=47kOVmdr-nohttp://www.youtube.com/watch?v=47kOVmdr-nohttp://www.youtube.com/watch?v=47kOVmdr-nohttp://www.youtube.com/watch?v=47kOVmdr-nohttp://www.youtube.com/watch?v=2bnsL249KZshttp://www.youtube.com/watch?v=2bnsL249KZs


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Case studies


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http://lighthouseinsights.in/review-of-axis-bank-on-

social-media.html - Detailed review of AXIS bank onsocial media.

http://www.indiadigitalreview.com/cmo-digital/digital-

generates-leads-and-there-are-products-which-we-can-close-online - Interview with CMO regarding various

initiative & plans n social media.
http://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.html


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Indian BFSI digital Review


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It was conducted by socialsamosa.com

Collected data 2nd April 2013 to 1stmay 2013 for Indias majorfinancial institutions with active social media profile

Institutions selected for the review were

- AXIS bank

- ICICI Bank

- HDFC Bank

- IDBI bank- SBI card

- Kotak Mahindra Bank

- Citibank India

- Franklin Templeton

- Yes Bank

- Reliance mututal fund


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Community engagement


35/44


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Customer service


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General sentiments


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Ideal Content strategy toattract audiences


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Contentstrategy

Self-Promotional

Bankingsecurity

Quizzes

Financialservices

Trivia

CSRUpdates

Q&Aupdates


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Thank you

HDFC Final

Documents

Transcript of HDFC Final