HDFC Bank - Assignment

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    Subject: Strategic Management

    Assignment: 1

    (HDFC Bank)

    Names Roll No.

    Arzoo Khan 09

    Ekta Tiwari 07

    Vidya Chaudhary 14

    Submitted To: Prof. Sujata Pal

    Submitted On: /01/2013

    College: Sheth N.K.T.T. College

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    Type Public

    Traded as BSE: 500180

    NSE: HDFCBANK

    NYSE: HDB

    BSE SENSEX Constituent

    Industry Banking, Financial services

    Founded August 1994

    Headquarters Mumbai, Maharashtra, India

    Area served Worldwide

    Key people Mr. Aditya Puri (MD)

    Products Credit cards, consumer banking, corporate banking, finance

    and insurance, investment banking, mortgage loans, private

    banking, private equity, wealth management[1]

    Revenue US$ 6.487 billion (2012)[2]

    Operating

    income

    US$ 1.451 billion (2012)[2]

    Profit US$ 978.3 million (2012)[2]

    Total assets US$ 70.17 billion (2012)[2]

    Total equity US$ 7.793 billion (2012)[2]

    Employees 66,076 (2012)[2]

    Website HDFCBank.com

    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iki/Ticker_symbolhttp://en.wikipedia.org/wiki/Types_of_business_entity
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    About Us:

    The Housing Development Finance Corporation Limited (HDFC) was amongst the first

    to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a

    bank in the private sector, as part of the RBI's liberalization of the Indian Banking

    Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank

    Limited', with its registered office in Mumbai, India. HDFC Bank commenced operations

    as a Scheduled Commercial Bank in January 1995.

    Promoter:

    HDFC is India's premier housing finance company and enjoys an impeccable track

    record in India as well as in international markets. Since its inception in 1977, the

    Corporation has maintained a consistent and healthy growth in its operations to remain

    the market leader in mortgages. Its outstanding loan portfolio covers well over a million

    dwelling units. HDFC has developed significant expertise in retail mortgage loans to

    different market segments and also has a large corporate client base for its housing

    related credit facilities. With its experience in the financial markets, strong market

    reputation, large shareholder base and unique consumer franchise, HDFC was ideally

    positioned to promote a bank in the Indian environment.

    Business Focus:

    HDFC Bank's mission is to be a World Class Indian Bank. The objective is to build sound

    customer franchises across distinct businesses so as to be the preferred provider of

    banking services for target retail and wholesale customer segments, and to achieve

    healthy growth in profitability, consistent with the banks risk appetite. The bank is

    committed to maintain the highest level of ethical standards, professional integrity,

    corporate governance and regulatory compliance. HDFC Banks business philosophy is

    based on four core values: Operational Excellence, Customer Focus, Product Leadership

    and People.

    Capital Structure:

    As on 31st March, 2012 the authorized share capital of the Bank is Rs. 550 crore. The

    paid-up capital as on the said date is Rs. 469,33,76,540 (234,66,88,270 equity shares of

    Rs. 2/- each). The HDFC Group holds 23.15% of the Bank's equity and about 17.29 % of

    the equity is held by the ADS / GDR Depositories (in respect of the bank's American

    Depository Shares (ADS) and Global Depository Receipts (GDR) Issues). 30.68 % of the

    equity is held by Foreign Institutional Investors (FIIs) and the Bank has 4,47,924

    shareholders.

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    The shares are listed on the Bombay Stock Exchange Limited and The National Stock

    Exchange of India Limited.

    The Bank's American Depository Shares (ADS) are listed on the New York Stock

    Exchange (NYSE) under the symbol 'HDB' and the Bank's Global Depository Receipts

    (GDRs) are listed on Luxembourg Stock Exchange under ISIN No US40415F2002.

    CBoP & Times Bank Amalgamation:

    On May 23, 2008, the amalgamation of Centurion Bank of Punjab with HDFC Bank was

    formally approved by Reserve Bank of India to complete the statutory and regulatory

    approval process. As per the scheme of amalgamation, shareholders of CBoP received 1

    share of HDFC Bank for every 29 shares of CBoP.

    The amalgamation added significant value to HDFC Bank in terms of increased branch

    network, geographic reach, and customer base, and a bigger pool of skilled manpower.

    In a milestone transaction in the Indian banking industry, Times Bank Limited (another

    new private sector bank promoted by Bennett, Coleman & Co. / Times Group) was

    merged with HDFC Bank Ltd., effective February 26, 2000. This was the first merger of

    two private banks in the New Generation Private Sector Banks. As per the scheme of

    amalgamation approved by the shareholders of both banks and the Reserve Bank of

    India, shareholders of Times Bank received 1 share of HDFC Bank for every 5.75 shares

    of Times Bank.

    Distribution Network:

    HDFC Bank is headquartered in Mumbai. As on March 31, 2012, the Bank has a network

    of 2,620 branches in 1,454 cities across India. All branches are linked on an online real-

    time basis. Customers in over 800 locations are also serviced through Telephone

    Banking. The Bank's expansion plans take into account the need to have a presence in

    all major industrial and commercial centers, where its corporate customers are located,

    as well as the need to build a strong retail customer base for both deposits and loan

    products. Being a clearing / settlement bank to various leading stock exchanges, the

    Bank has branches in centers where the NSE / BSE have a strong and active member

    base.

    The Bank also has a network of 10,469 ATMs across India. HDFC Bank's ATM network

    can be accessed by all domestic and international Visa / MasterCard, Visa Electron /

    Maestro, Plus / Cirrus and American Express Credit / Charge cardholders.

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    Management:

    Mr. C.M. Vasudev has been appointed as the Chairman of the Bank with effect from 6th

    July 2010. Mr. Vasudev has been a Director of the Bank since October 2006.

    A retired IAS officer, Mr. Vasudev has had an illustrious career in the civil services and

    has held several key positions in India and overseas, including Finance Secretary,

    Government of India, Executive Director, World Bank and Government nominee on the

    Boards of many companies in the financial sector.

    The Managing Director, Mr. Aditya Puri, has been a professional banker for over 25

    years and before joining HDFC Bank in 1994 was heading Citibank's operations in

    Malaysia.

    The Bank's Board of Directors is composed of eminent individuals with a wealth of

    experience in public policy, administration, industry and commercial banking. Senior

    executives representing HDFC are also on the Board.

    Senior banking professionals with substantial experience in India and abroad head

    various businesses and functions and report to the Managing Director. Given the

    professional expertise of the management team and the overall focus on recruiting and

    retaining the best talent in the industry, the bank believes that its people are a

    significant competitive strength.

    Technology:

    HDFC Bank operates in a highly automated environment in terms of information

    technology and communication systems. All the bank's branches have online

    connectivity, which enables the bank to offer speedy funds transfer facilities to its

    customers.

    Multi-branch access is also provided to retail customers through the branch network

    and Automated Teller Machines (ATMs).

    The Bank has made substantial efforts and investments in acquiring the best technologyavailable internationally, to build the infrastructure for a world class bank. In terms of

    core banking software, the Corporate Banking business is supported by Flexcube, while

    the Retail Banking business by Finware, both from i-flex Solutions Ltd. The systems are

    open, scalable and web-enabled.

    The Bank has prioritized its engagement in technology and the internet as one of its key

    goals and has already made significant progress in web-enabling its core businesses. In

    each of its businesses, the Bank has succeeded in leveraging its market position,

    expertise and technology to create a competitive advantage and build market share.

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    Products:

    1. Accounts & Deposits:

    Savings Account

    Salary Account

    Current Account

    Deposits

    Demat Account

    Safe Deposit Account

    Rural Account

    2. Loans:

    Personal Loans

    Business Loans

    Home Loan

    Car Loan

    Two Wheeler Loan

    Loan Against Assets

    Educational Loans

    Government Sponsored Programs

    Rural Loans

    3. Cards:

    Credit CardDebit Card

    Prepaid Card

    Credit Card Reward Programs

    4. Investments:

    Wealth Services

    Investment Products

    5. Insurance:Life Insurance

    Health Insurance

    Motor Insurance

    Travel Insurance

    Home Insurance

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    6. Forex:

    Travelling Solutions

    Remittance Products

    Other Forex Services

    Forex Help

    7. Premium Banking:

    Imperia Banking

    Preferred Banking

    Classic Banking

    8. Private Banking

    Fees & Rates:

    Fixed Deposit Rates: 8.75% for 2 years & 16 daysForex Rates: $: 55.98 : 90.97

    Gold & Silver Rates: Mudra Gold / 10G: Rs. 35964.00

    Base Rate: 09.80 % 30/06/2012

    Benchmark PLR: 18.30 % 30/06/2012

    http://www.hdfcbank.com/assets/pdf/forex_rates/rates.pdfhttp://www.hdfcbank.com/assets/pdf/forex_rates/rates.pdf
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    Businesses:

    HDFC Bank caters to a wide range of banking services covering commercial and

    investment banking on the wholesale side and transactional / branch banking on the

    retail side.

    The bank has Three key Business Segments:

    Wholesale Banking:The Bank's target market is primarily large, blue-chip manufacturing companies in

    the Indian corporate sector and to a lesser extent, small & mid-sized corporates and

    agri-based businesses. For these customers, the Bank provides a wide range of

    commercial and transactional banking services, including working capital finance,

    trade services, transactional services, cash management, etc. The bank is also a

    leading provider of structured solutions, which combine cash management services

    with vendor and distributor finance for facilitating superior supply chain

    management for its corporate customers. Based on its superior product delivery /service levels and strong customer orientation, the Bank has made significant

    inroads into the banking consortia of a number of leading Indian corporates

    including multinationals, companies from the domestic business houses and prime

    public sector companies. It is recognized as a leading provider of cash management

    and transactional banking solutions to corporate customers, mutual funds, stock

    exchange members and banks.

    Retail Banking:The objective of the Retail Bank is to provide its target market customers a full range

    of financial products and banking services, giving the customer a one-stop window

    for all his/her banking requirements. The products are backed by world-classservice and delivered to customers through the growing branch network, as well as

    through alternative delivery channels like ATMs, Phone Banking, Net Banking and

    Mobile Banking.

    The HDFC Bank Preferred program for high net worth individuals, the HDFC Bank

    Plus and the Investment Advisory Services programs have been designed keeping in

    mind needs of customers who seek distinct financial solutions, information and

    advice on various investment avenues.

    The Bank also has a wide array of retail loan products including Auto Loans, Loans

    against marketable securities, Personal Loans and Loans for Two-wheelers. It is alsoa leading provider of Depository Participant (DP) services for retail customers,

    providing customers the facility to hold their investments in electronic form.

    HDFC Bank was the first bank in India to launch an International Debit Card in

    association with VISA (VISA Electron) and issues the MasterCard Maestro debit card

    as well. The Bank launched its credit card business in late 2001. By March 2012, the

    bank had a total card base (debit and credit cards) of over 19.71 million. The Bank is

    also one of the leading players in the "merchant acquiring" business with over

    180,000 Point-of-sale (POS) terminals for debit / credit cards acceptance at

    merchant establishments.

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    The Bank is well positioned as a leader in various net based B2C opportunities

    including a wide range of internet banking services for Fixed Deposits, Loans, Bill

    Payments, etc.

    Treasury:Within this business, the bank has three main product areas - Foreign Exchange and

    Derivatives, Local Currency Money Market & Debt Securities, and Equities. With the

    liberalization of the financial markets in India, corporates need more sophisticated

    risk management information, advice and product structures. These and fine pricing

    on various treasury products are provided through the banks Treasury team. To

    comply with statutory reserve requirements, the bank is required to hold 25% of its

    deposits in government securities.

    The Treasury business is responsible for managing the returns and market risk on

    this investment portfolio.

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    Ratings:

    Credit Rating:

    The Bank has its deposit programs rated by two rating agencies - Credit Analysis &

    Research Limited (CARE) and Fitch Ratings India Private Limited.

    The Bank's Fixed Deposit programme has been rated 'CARE AAA (FD)' [Triple A] by

    CARE, which represents instruments considered to be "of the best quality, carrying

    negligible investment risk."

    CARE has also rated the bank's Certificate of Deposit (CD) programme "PR 1+" which

    represents "superior capacity for repayment of short term promissory obligations".

    Fitch Ratings India Pvt. Ltd. (100% subsidiary of Fitch Inc.) has assigned the "AAA(ind)" rating to the Bank's deposit programme, with the outlook on the rating as

    "stable". This rating indicates "highest credit quality" where "protection factors are

    very high".

    The Bank also has its long term unsecured, subordinated (Tier II) Bonds rated by CARE

    and Fitch Ratings India Private Limited and its Tier I perpetual Bonds and Upper Tier

    II Bonds rated by CARE and CRISIL Ltd.

    CARE has assigned the rating of"CARE AAA" for the subordinated Tier II Bonds while

    Fitch Ratings India Pvt. Ltd. has assigned the rating "AAA (ind)" with the outlook on

    the rating as "stable".

    CARE has also assigned "CARE AAA [Triple A]" for the Banks Perpetual bond and

    Upper Tier II bond issues.

    CRISIL has assigned the rating "AAA / Stable" for the Bank's Perpetual Debt

    programme and Upper Tier II Bond issue.

    In each of the cases referred to above, the ratings awarded were the highest assigned bythe rating agency for those instruments.

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    Corporate Governance Rating:

    The bank was one of the first four companies, which subjected itself to a Corporate

    Governance and Value Creation (GVC) rating by the rating agency, The Credit Rating

    Information Services of India Limited (CRISIL).

    The rating provides an independent assessment of an entity's current performance and

    an expectation on its "balanced value creation and corporate governance practices" in

    future. The bank was assigned a 'CRISIL GVC Level 1' rating in January 2007 which

    indicates that the bank's capability with respect to wealth creation for all its

    stakeholders while adopting sound corporate governance practices is the highest.

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    Awards:

    Our MD received the Asian Banker Best Bank in India Award at a function on March 23,

    2012 at Singapore. Mr. Puri is flanked by Mr. Emmanuel Daniel, CEO, The Asian Banker,

    on his right and Mr.Philippe Paillart, Chairman, Advisory Council.

    Awards & Achievements - Banking Services:

    HDFC Bank began operations in 1995 with a simple mission: to be a "World-class

    Indian Bank". We realized that only a single-minded focus on product quality and

    service excellence would help us get there. Today, we are proud to say that we are well

    on our way towards that goal.

    It is extremely gratifying that our efforts towards providing customer convenience have

    been appreciated both nationally and internationally.

    2012:

    Economic Times ET Awards for Corporate Excellence - Company of the Year 2012

    CNBC TV18's IndiaBest Banks andFinancial InstitutionsAwards 2012

    Best Private sector Bank

    Mint-Aon Hewitt studyon India's BestManaged Boards 2012

    Our Bank among India's six best managed Boards 2012

    Forbes Asia Fab 50 Companies - Winning for the 6th year

    IBA BankingTechnology Awards

    2011

    - Best Online Bank- Best use of Business Intelligence

    - Best Customer Relationship Initiative- Best Risk Management & Security Initiative- Best use of Mobility Technology in Banking

    Dun & BradstreetBanking Awards 2012

    - Overall Best Bank- Best Private Sector Bank- Asset Quality - Private Sector- Retail Banking -Private Sector

    IDRBT BankingTechnology ExcellenceAwards 2011-12

    Best Bank in 'IT for Operational Effectiveness' category

    Asia Money 2012 Best Domestic Bank in India

    India's Top 500Companies -Dun &Bradstreet Corporate

    Awards

    Best Bank in India

    Finance Asia - Best Managed Company- Best CEO - Mr. Aditya Puri

    UTI Mutual FundCNBC TV 18 FinancialAdvisor Awards 2011

    - Best Performing Bank - Private

    Asian BankerInternationalExcellence in RetailFinancial ServicesAwards 2012

    - Best Retail Bank in India- Best Bancassurance- Best Risk Management

    5th Loyalty Summitaward

    Customer and Brand Loyalty

    Skoch foundation 2012 SHG/JLG linkage programme

    ICAI Awards 2011 Excellence in Financial Reporting

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    2011:

    Outlook Money BestBank Award 2011

    - Best Bank - Runner Up

    Best CommercialVehicle Financier

    - Driving Positive Change

    Business world BestBank award

    - Best Bank

    BCI Continuity &Resilience Award

    - Most Effective Recovery of the Year

    Financial Express BestBank Survey 2010-11

    - Best in Strength and Soundness- 2nd Best in the Private Sector

    CNBC TV18's BestBank & FinancialInstitution Awards

    - Best Bank- Mr. Aditya Puri, Outstanding Finance Professional

    Dun & BradstreetBanking Awards 2011

    Best Private Sector Bank - SME Financing

    ISACA 2011 award forIT Governance

    Best practices in IT Governance and IT Security

    IBA Productivity

    Excellence Awards2011

    New Channel Adopter (Private Sector)

    DSCI (Data SecurityCouncil of India)Excellence Awards2011

    Security in Bank

    Euro money Awards forExcellence 2011

    Best Bank in India

    FINANCE ASIACountry Awards 2011:India

    - BEST BANK- BEST CASH MANAGEMENT BANK- BEST TRADE FINANCE BANK

    Asian Banker Strongest Bank in Asia Pacific

    Bloomberg TVsFinancial Leadership

    Awards 2011

    Best Bank

    IBA BankingTechnology Awards2010

    Winner -1) Technology Bank of the Year2) Best Online Bank3) Best Customer Initiative4) Best Use of Business Intelligence5) Best Risk Management SystemRunners Up -Best Financial Inclusion

    IDC FIIA Awards 2011 Excellence in Customer Experience

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    2010:

    Outlook Money 2010Awards

    Best Bank

    Business world BestBank Awards 2010

    Best Bank (Large)

    Teacher's AchievementAwards 2010(Business)

    Mr. Aditya Puri

    The Banker and PWM2010 Global PrivateBanking Awards

    Best Private Bank in India

    Economic TimesAwards for CorporateExcellence 2010

    Business Leader of the Year - Mr. Aditya Puri

    Forbes Asia Fab 50 Companies - 5th year in a row

    NDTV BusinessLeadership Awards2010

    Best Private Sector Bank

    The BankerMagazine World's Top 1000 Banks

    MIS Asia IT ExcellenceAward 2010 BEST BOTTOM-LINE I.T. Category

    Dun & BradstreetBanking Awards 2010

    Overall Best Bank

    Best Private Sector Bank

    Best Private Sector Bank in SME Financing

    Institutional InvestorMagazine Poll

    HDFC Bank MD, Mr. Aditya Puri among "Asian Captains of Finance 2010"

    IDRBT Technology2009 Awards

    Winner - 1) IT Infrastructure 2) Use of IT within the BankRunners-up - IT Governance (Large Banks)

    ACI Excellence Awards

    2010

    Highly Commended - Asia Pacific HDFC Bank

    FE-EVI GreenBusiness LeadershipAward

    Best performer in the Banking category

    Celent's 2010 BankingInnovation Award

    Model Bank Award

    Avaya Global Connect2010

    Customer Responsiveness Award - Banking & Financial Services category

    Forbes Top 2000Companies

    Our Bank at 632nd position and among 130 Global High Performers

    Financial Express -Ernst & Young Survey2009-10

    Best New Private Sector Bank

    Best in GrowthBest in strength

    Asian BankerExcellence Awards2010

    Best Retail Bank in India

    Excellence in Automobile Lending

    Best M&A Integration

    Technology Implementation

    The Asset Triple AAwards

    Best Cash Management Bank in India

    Euro money PrivateBanking and WealthManagement Poll 2010

    1) Best Local Bank in India (second year in a row) 2) Best Private BankingServices overall (moved up from No. 2 last year)

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    Financial InsightsInnovation Awards2010

    Innovation in Branch Operations - Server Consolidation Project

    Global Finance Award Best Trade Finance Provider in India for 2010

    2 Banking TechnologyAwards 2009

    1) Best Risk Management Initiative and 2) Best Use of Business Intelligence.

    SPJIMR MarketingImpact Awards (SMIA)2010

    2nd Prize

    Business Today BestEmployer Survey

    Listed in top 10 Best Employers in the country

    We are aware that all these awards are mere milestones in the continuing, never-ending

    journey of providing excellent service to our customers. We are confident, however, that

    with your feedback and support, we will be able to maintain and improve our services.

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