HDD & ODD - Samsung · PDF file2.5” HDD Line up Direction - 2011 2.5” Line-up...
Transcript of HDD & ODD - Samsung · PDF file2.5” HDD Line up Direction - 2011 2.5” Line-up...
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HDD & ODDAdvanced Storage Drives Mobilization
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$28B$30B
$32B $33B$30B
$34B $36B
$38B
$41B
$44B
Estimated 705M units in 2011 (YoY 8% ↑)
- ’11 market growth is lower than YoY 17%↑ of ‘10
. Slow in consumer PC demand & rising Tablet adoption
- Notebook & External HDDs still lead the 2.5” market growth (YoY 16%↑)
Source: IDC & SEC Marketing
(M unit)
(revenue)
Desktop PC
Notebook
External
CE
EnterpriseStorage759M
557M540M
705M
651M
HDD Market Outlook
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2.5” Market Outlook
(M unit)
2.5” HDD Market Trend 2.5” HDD Trend per Capacity
Source: IDC,CSC Feb.’11 & SEC Marketing
250G↓
320G
500G
640G↑
‘10 ‘11 ‘12
Overall 16% growth in 2011 (‘10 314M ‘11 364M)
- Moderate growth in Notebook PC due to adoption of Tablet (YoY 12%)
- Strong growth in External HDD (YoY 32%)
Mainstream capacity transition : ‘10 320GB (30%) ‘11 500GB (34%)- 2.5” drive makers will ramp up 500GB/P platform from Q4 ‘11
(revenue)
320GB
500GB
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2.5” HDD Line up Direction - 2011
2.5” Line-up Direction
High Capacity as mainstream
√ Mainstream : New model (500GB/P, Up to 1TB) Coming Soon
√ 12.5mm Highest Capacity : New model (5.4Krpm, 500GB/P, Up to 1.5TB) Q4/’11
Maintain High Performance Line up
√ MP4 (320GB/P, Up to 640GB) Shipping
√ New model (7.2Krpm, 500GB/P) Q4/’11
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2.5” HDD - Mainstream
Standard Product for mobile computing
- Capacity : 1TB/750/500/320GB
- 5400RPM rotational Speed
Target Market
- Mainstream NBPC, External
Key Benefits
- Robust mechanical design
- HDI Sensor, Full LDPC channel
- Increased Servo performance with state-of-the-art dual core CPU
up to 500MHz
Capability for Mobile Application - 5400 RPM
* LDPC : Low Density Parity Check
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External ODD’sfor mobile generation
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Direction of SAMSUNG External ODD Products
Mo
bile
Un
ivers
al
Full Line up Thinner / Lighter Fancy
• DVD-W
• BD-Combo
(BD-ROM & DVD-W)
• BD-Writer
• 12.7 mm
• 9.5 mm(SE-S084D)
• USB Bus powered(Power cordless)
• Various Colors(up to 7 colors)
• Sleek Design(iF award: SE-S084D)
PC only AV Connectivity Universal
• Supports PC only
• Windows & Mac
Patent owned
• PC
• Digital TV (Digital Picture Frame,
USB direct printer)
• USB connection• excl. protected
contents
Total Solution
for Home Users
• PC, Digital TV
• USB & HDMI
connection
• incl. Protected
contents
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AV Connectivity
mp3 jpegavi
Only SAMSUNG
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New Product: SE-406A
BD-Combo
• 6X BD-ROM read
& 8X DVD-W
• AV Connectivity
• 3D support
• Anti-fingerprint
surface
• Windows & Mac
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Conclusions
• Tablet and notebook/netbook are fueling demand for
HDD and ODD drives
• Demand for higher density in both mobile and
enterprise markets
• New ODD devices will include A/V connection to
become multi-functional
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Thank You