HCL Brochure: Device Product Market Launch Acceleration
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HCL Value Proposition Device Product Market Launch Acceleration Need for Product Market Launch Acceleration The challenges in ensuring high quality devices Some of the current trends indicate that successive new product launches along with high quality standards and aggressive time lines have become the core differentiator of product companies. Product companies are also facing the dilemma of how to adopt to rapidly changing technologies while maintaining cost advantages and customization for local markets. All this calls for a planned product market launch acceleration program for device companies. 1. Ability to deliver differentiation: (a) Deliver innovation for disruptive product ideas (b) Gaining advantage in a standardized world (c) Productize and adopt new technology in product roadmap 2. Ability to optimize investment: (a) From single or staggered market launch to concurrent global product launch (b) Transformation impact on R&D budgets – operations optimization; technology focus 3. Ability to monetize rapidly: (a) The product launch window is small; missing it will cause revenue and market share loss (b) Need to manage variants and deploy products targeting each market segment 4. Ability to manage obsolescence: (a) Ability for products to outlive component and technology obsolescence (b) Cost of replacement; design re-spin and subsequent field deployment By launching 250+ products and impacting $25B of revenues for customers – across various product categories and business verticals – HCL has put together the best of product engineering services Engineering Out of The Box (EOOTB) Industrialization of Disruptive Ideas R&D Transformational Services – IDCs and GDCs Frugal Engineering Proposition: Core Products: Develop cutting edge products along cost of ownership, completeness, criticality, complexity Ecosystem Innovation: Extend the competence of core products creating platforms for ecosystem innovation User Experience: Increased adoption of products through ecosystem by creating world class user experience Business Impact: Proposition: End-to-end ownership of product engineering responsibilities Integrated team to aid in quick prototyping to validate and freeze requirements Multi-generational technology implementation Business Impact: Examples of disruptive products launched at an accelerated pace: Flex boards, composite designs, ultra low power design, high-speed data system designs (100 Gbps), high performance computing systems Proposition: Revert BOT to take over IDC/GDC operations Created shared services technology center for customer operations Complete ownership of product and program engineering of customer business lines Business Impact: Proposition: Localization of products for emerging markets: Market research to product launch Platform standardization and low cost innovation Global talent pool with rich domain experience across verticals Business Impact: Source: Booz Innovation Study
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http://www.hcltech.com/search/apachesolr_search/engineering-and-rd-services~ More Engineering and RnD Services Successive new product launches along with high quality standards and aggressive timelines have become the core differentiator of product companies. Product companies also face the dilemma of how to adopt rapidly changing technologies while maintaining cost advantages and customization for local markets. This calls for a planned product market launch acceleration program for device companies. By launching 250+ products and impacting $25B of revenues for customers – across various product categories and business verticals – HCL has put together the best of product engineering services.
Transcript of HCL Brochure: Device Product Market Launch Acceleration
HCL Value Proposition
Device ProductMarket LaunchAcceleration
Need for Product Market Launch Acceleration
The challenges in ensuring high quality devices
Some of the current trends indicate that successive new product launches along with high quality standards and aggressive time lines have become the core differentiator of product companies.
Product companies are also facing the dilemma of how to adopt to rapidly changing technologies while maintaining cost advantages and customization for local markets.
All this calls for a planned product market launch acceleration program for device companies.
1. Ability to deliver differentiation: (a) Deliver innovation for disruptive product ideas (b) Gaining advantage in a standardized world (c) Productize and adopt new technology in product roadmap
2. Ability to optimize investment: (a) From single or staggered market launch to concurrent global product launch (b) Transformation impact on R&D budgets – operations optimization; technology focus
3. Ability to monetize rapidly: (a) The product launch window is small; missing it will cause revenue and market share loss (b) Need to manage variants and deploy products targeting each market segment
4. Ability to manage obsolescence: (a) Ability for products to outlive component and technology obsolescence (b) Cost of replacement; design re-spin and subsequent field deployment
By launching 250+ products and impacting $25B of revenues for customers – across various product categories and business verticals – HCL has put together the best of product engineering services
Case Studies
Delivery Mechanism: PDP Framework
Engineering Outof The Box (EOOTB)
Industrialization ofDisruptive Ideas
R&D TransformationalServices – IDCs and GDCsFrugal Engineering
Proposition:
Core Products: Develop cutting edge products along cost of ownership, completeness, criticality, complexityEcosystem Innovation: Extend the competence of core products creating platforms for ecosystem innovationUser Experience: Increased adoption of products through ecosystem by creating world class user experience
Business Impact:
Proposition:
End-to-end ownership of product engineering responsibilitiesIntegrated team to aid in quick prototyping to validate and freeze requirementsMulti-generational technology implementation
Business Impact:
Examples of disruptive products launched at an accelerated pace: Flex boards, composite designs, ultra low power design, high-speed data system designs (100 Gbps), high performance computing systems
Proposition:
Revert BOT to take over IDC/GDC operationsCreated shared services technology center for customer operationsComplete ownership of product and program engineering of customer business lines
Business Impact:
Proposition:
Localization of products for emerging markets: Market research to product launchPlatform standardization and low cost innovation Global talent pool with rich domain experience across verticals
Business Impact:
HCL Value Proposition
Integrated NPIApproach
Product Line Engineering(PLE) Implementation
Invest in SustainabilitySolutions and Technologies
Turnkey ProgramManagement
Proposition:
HCL capability spans from concept validation to product manufacturing & post-launch verificationEach of 5 stages has reuse, process centricity, schedule goals and SLAsCustomer CoE/lab establishment to provide accelerated development and testing servicesIndia and global program managers to tie-up with other product partners
Business Impact:
Proposition:
Standardized technology platform: Built for scalability and robustnessModular designs for features to ensure reuse, reduced integration and testing effortCreation of customer CoE and academies to simulate environment and train engineers for quick ramp-up
Business Impact:
Proposition:
Product development process based on certified domain specific standardsDedicated product testing and certification labs for compliance to environmental requirements Multi-generational technology implementation
Business Impact:
Proposition:
Dedicated program management bandwidth – nearshore and globalPDP methodology provides focus on interoperability/handover of various functional and technical teamsMulti-generational technology implementation
Business Impact:
Consumer Electronics
For a consumer electronics major, HCL handles product testing for multiple release models with total variants crossing 200 by centralizing the testing resources. HCL invested over $1.6 million upfront to setup a complete product testing signal generation lab which will be amortized over multiple years; we used in-house automation frameworks to reduce testing by 25%.
C
Foteo
Network & Telecom
For a Network & Telecom major, we helped with local factory set up, vendor approval and localization. We rolled out a program with three stages of cost reduction, and leveraged domestic expertise to develop products customized for the Indian market. We also reengineered the legacy diagnostics code and converted it to a standard format which significantly reduced the design time for EMS/NMS (30%).
N
Fostle
Office Automation
For an office automation major, developed a single-click reordering platform to bring 10,000 resellers, 30,000 companies and 200,000 machines together to open a up new $25B revenue stream. Supplies are shipped within 24 hours after they are ordered, providing an unmatched user experience. An overall 40% reduction in time-to-market of the new solution which was developed and delivered in 9 months.
O
Fomu
& creating the associated solution delivery ecosystem to help build market leadership. Right now, 16,000 of
Source: Booz Innovation Study
Case Studies
Delivery Mechanism: PDP Framework
HCL Value Proposition
Integrated NPIApproach
Product Line Engineering(PLE) Implementation
Invest in SustainabilitySolutions and Technologies
Turnkey ProgramManagement
Proposition:
HCL capability spans from concept validation to product manufacturing
Each of 5 stages has reuse, process centricity, schedule goals and SLAsCustomer CoE/lab establishment to provide accelerated development and testing servicesIndia and global program managers to tie-up with other product partners
Business Impact:
Proposition:
Standardized technology platform: Built for scalability and robustnessModular designs for features to ensure reuse, reduced integration
Creation of customer CoE and academies to simulate environment and train engineers for quick ramp-up
Business Impact:
Proposition:
Product development process based
standardsDedicated product testing and
environmental requirements Multi-generational technology implementation
Business Impact:
Proposition:
Dedicated program management bandwidth – nearshore and globalPDP methodology provides focus on interoperability/handover of various functional and technical teamsMulti-generational technology implementation
Business Impact:
Consumer Electronics
For a consumer electronics major, HCL handles product testing for multiple release models with total variants crossing 200 by centralizing the testing resources. HCL invested over $1.6 million upfront to setup a complete product testing signal generation lab which will be amortized over multiple years; we used in-house automation frameworks to reduce testing by 25%.
C
Foteo
Network & Telecom
For a Network & Telecom major, we helped with local factory set up, vendor approval and localization. We rolled out a program with three stages of cost reduction, and leveraged domestic expertise to develop products customized for the Indian market. We also reengineered the
N
Fostle
000 machines together to open a up new $25B revenue stream. Supplies are shipped within 24 hours after they are ordered, providing an unmatched user experience. An overall 40% reduction in time-to-market of the new solution which was developed and delivered in 9 months.
O
Fomu
Hello, I'm from HCL's Engineering and R&D Services. We enable technology led organizations to go to market with innovative products and solutions. We partner with our customers in building world class products and creating associated solution delivery ecosystems to help bring market leadership. We develop engineering products, solutions and platforms across Aerospace and Defense, Automotive, Consumer Electronics, Software, Online, Industrial Manufacturing, Medical Devices, Networking & Telecom, Office Automation, Semiconductor and Servers & Storage for our customers.
