HBS No logo Oct 2014
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Transcript of HBS No logo Oct 2014
Mike Esparza (Regional Sales Director)
• 14 years in the Supplement Industry
• 9 years with ALLMAX Nutrition
• Dedicated to the Growth & Service of the Bodybuilding.com account
• Degree in Health Science – Certified Personal Training
INTRODUCTION
Jason Bell (Dir. Mktg./Product Development)
• 15 years in the Supplement Industry
• 8 years with ALLMAX Nutrition
• Degree from Brock University (’97) - Focus: Anatomy, Chemistry, Neurobiology
• College Level Weight Training Instructors Course (1988)
The supplement industry: Brand New and Unknown companies – Common
place.
ALLMAX has been in business for over 15 years.
Our Territory Managers have an average of 12 years with ALLMAX.
When we say we stand behind our products, we mean it.
FACT: Over 95% of ALL of our product launches are still on the market.
LONGEVITY
Canadian based company1. Our facilities must meet or exceed Health Canada standards
2. Guarantees the company has full control over the manufacturing,
packaging, labelling and storing of the Natural Health Products/Dietary
Supplements
3. Government Audited
4. If a random audit is failed, our Site Licence Certification would be revoked
5. Our products are approved by Health Canada: NPN Status
6. Every ingredient and the formulation are independently reviewed and
validated
7. Every ingredient must be at the recommended dosage to support both
Safety and Efficacy in a Human-Subject, Peer-Reviewed, published
Research Journal
QUALITY
Transparent Label Protocol- Every ingredient is listed by the mg
- Optimal dosages are used
- We build consumer trust with every product
RESULTS
Building a Better Product- Every formula is built on Solid Science and Synergy
- Raw materials sourcing is obsessively scrutinized
- We independently audit, test & verify ingredients
• Perfect for building muscle and reducing muscle loss
• Take during training to intensify training and improve
recovery and recuperation
• Backed by rock-solid, verifiable, independent research
• Soluble (particle-free), Clear and Foam-Free
Why
AMINOCORE?
• Stimulates Muscle Growth with No Carbs or Calories
• Prevents Muscle Breakdown
• Over 8 g of BCAAs per Serving
• The Ideal Ratio Supported by Research
• Provides Direct Muscle Fuel
• Exceptional and Exclusive Form of BCAAs
• 100% Solubility – No Foam, No Film, No Particles
• Fortified with B Vitamins to Support Anabolism
• Fortified with α KIC to Further Support Anabolism
The AMINOCORE Research
Std. to 180 lb. (81.8 kg) person = 8,180 mg
10 Serving 90 g
EFFICACIOUS DOSAGE? YES, 8.2 G CONFIRMED BY RESEARCH
PROPER FORM? YES, 45:30:25 RATIO BCAAs
KEY POINTS:
ORAL SUPPLEMENTATION EFFECTIVE? YES, RESEARCH CONFIRMS
A. 8.2 g BCAAs – NOT GLUTAMINE (NOT A BCAA)
B. 7 PHARMA-GRADE B VITAMINS ESSENTIAL FOR PROTEIN SYNTHESIS
C. ALPHA KIC BUFFERS AMMONIA & CREATES LEUCINE
RAZOR8 KEY FEATURES:
• FULL 5 G CREATINE
• NITROSIGINE®
4x BLOOD FLOW
• AGMAPURE®
FERMENTATION DERIVED
• HYDROMAX®
(Glycerol 65%)
• 3 FLAVORS & 2 SIZES
• EXTREMELY UNIQUE LOOK
100% Transparent
Label Protocol
• Improves blood Arginine levels
• Increases blood flow 4x over control
• Increases blood vessel relaxation 5x over
Arginine HCl
Produces the pump via:
• Increases in fluid conc. in the blood & tissues
• Increases in osmolarity (expan. of fluid vol.)
Positively effects endurance via:
• Decreases core temperature
• Decreases HR in exercising individuals
HydroMax
• Highest potency at 65%
• GMS is between 4 – 10% and is unstable
“Perpetual Pump” through multiple pathways
1. Enhanced insulin production & insulin sensitivity
2. Improved muscle glycogen & intramuscular water
3. Increased vasodilation
4. Drier appearance via diuretic effect through
increased glomerular flow rate
CNS Stim Complex
• CAFFEINE 272 mg
• HIGENAMINE 45 mg
• DI-CAFF MALATE 24 mg
• HORDENINE 22 mg
• YOHIMBINE 4.5 mg
FFA Release Extension
• YERBA MATE 10 mg
• NARINGIN 4.5 mg
SAMPLE PACKS IN ALL 3
FLAVORS
KEY MESSAGING:
▪ “IT’S LIKE FEEDING YOUR MUSCLES
WITH A FIREHOSE”
▪ “SWELL THE CELL. GROW THE
MUSCLE!”
▪ “TRAIN FOR THE PUMP, REAP THE
REWARDS!”
THE PROMISE:
▪ GET A FULL, DRY AND VASCULAR
LOOK IN THE GYM
▪ INCREASED BLOOD CONCENTRATED
IN THE MUSCLE RESULTS IN
MECHANICAL FORCES THAT
STIMULATE GROWTH
POWER THE PUMP WITHOUT STIMS
MUSCLE GROWTH FOCUS
PROVEN TESTED UNIQUE INGREDIENTS
• 1.25 g Citrulline Malate 2:1 – 835 mg Citrulline &
419 mg Malate
• 2x the blood Arginine level (over Arginine alone)
• Malate contributes to the Krebs Cycle
• Improves kidney bicarbonate reabsorption
• Powerful buffer against Ammonia
• Increases Oxidative ATP production (nutrient →
energy production)
• Increases rate of post-exercise Phosphocreatine
replenishment
“Perpetual Pump” through multiple pathways
1. Enhanced insulin production & insulin sensitivity
2. Improved muscle glycogen & intramuscular water
3. Increased vasodilation
4. Drier appearance via diuretic effect through
increased glomerular flow rate
THE ARM TEST
Derived from Cocoa (chocolate)
• True extract, not synthetic (30 mg Theobromine)
• Vasodilator (increased/improved blood flow)
• Diuretic (drier appearance)
• Commonly used for pectoralis angina,
hypertension and vascular diseases
98% Extract of Evodia Rutaecarpa (24.5 mg
Rutaecarpine)
• Increases relaxation of smooth muscle via eNO →
vasodilation
• Increases Ca+ ions → increases velocity and
strength of muscular contraction
IMPROVED RESULTS IN ANY SPORT
THE FIRST WORKOUT AND EVERY
WORKOUT
IMPROVED RESULTS FROM ANY
TYPE OF TRAINING
6-SOURCE SUGAR-FREE TRAINING FUEL
Gets there Fast, Absorbs Slowly
Loaded with Electrolytes-Replenish
Enhances Hydration
Matrix of Insulin Mimickers to further enhance uptake
Increases Uptake, Absorption and Utilization
What is CARBION+?
A MUST HAVE FOR ANYONE TRAINING INTENSELY
• INCREASES WORKOUT INTENSITY
• REDUCES FATIGUE
• DECREASES CORTISOL /MUSCLE DAMAGE
• DRAMATICALLY IMPROVES RECOVERY
Who is it for?
• 6 FORMS OF HMW & LOW OSMOLALITY CARBS
• BLEND OF EXTRACTS TO ENHANCE UPTAKE
• FORTIFIED WITH 4 ELECTROLYTES
• EXCEPTIONAL TASTE
• PERFECT MIXABILITY
• STABLE IN LIQUID FOR LONG PERIODS OF TIME
Why CARBION+?
• 100% TOTAL LABEL TRANSPARENCY
• ENGINEERED CARBS ACHEIVE IDEAL RESULT
• ZERO SUGAR
• ADVANCED CARB COMPLEX
• SPECIFIC & VALIDATED LEVELS OF IONS
The CARBION+ Label
What Does it all Mean?
• Rapid Glycogen Replenishment = Full Muscles & Extreme Energy
• Increased Blood Plasma Volume = Vascularity & Nutrient Delivery
• Allows Longer Duration Endurance
• Vastly Improved Maintenance of Hydration
• No Crash Common among typical Carb Drinks
NEW!Now available in a
5LB 84 Serving Size
Created as a truly complete, high-dosed, performance-focused
daily Greens supplement that is both simple and tastes good.
Ideal for High-Protein Diet consumers looking for a way to
reduce acidity in their body.
• 80% of CytoGreens is the GPM (6.5g of 8.9g)
• 21x Chlorophyll as a Serving of Dark Leafy
Greens
• Chlorophyll is a known Blood-Builder
• Chlorophyll binds to Heavy Metals and
Clears them
At the end of 12 minutes, the ARX group's lactate
levels were 7% less than baseline values while the
placebo group's levels increased by 23% over
baseline.
2 Key Mechanisms:
1. Increased micro‐circulation allows for greater efficiency in lactate removal
2. H+ ion mobility via increased muscle perfusion
Results of Key Mechanisms:
1. Lactate exits the muscle and enters the blood stream
2. Lactate reaches the Liver converted to Pyruvate Glucose Recycled energy
3. Converted energy decreases fatigue and increases muscle performance
Study specifically shows a 29% reduced blood lactate level and a 56 second increase in
time‐to‐exhaustion in the experimental group.
The placebo group had 22% higher than baseline levels of blood lactate while the CytoGreens group had
a 7% reduction.
This translates to an 18% increase in performance.
•2 of the Highest known ORAC values
recorded
• Acerola Cherry with High Level Vitamin C
• Citrus Bioflavanoids (Rutin, Hesperdin,
Naringin)
• Matcha has 134,000 ORAC
• Chlorella and Spirulina, 24K and 36K ORAC
• Inulin (FOS) highly beneficial action on
intestinal flora and mineral absorption
• 9 Enzyme Blend to fully release
nutrients for digestion and absorption
• Enzymatic activity as much as 40x
greater
• Specific and unique enzymes
• Systemic activities
• High Lignan Flax Seed Powder provides
Omega3s
• Provides a rich source of Fiber
• High Lignan content is a known anti-
Aromatase
NUTRAFORME – CYTOGREENS
• Organic Milk Thistle is potent
systemic detoxifier
• Promotes Liver health
• Aloe Vera (Barbadensis Miller)
• Branded and Patented Ingredient
• Sourced from key partner who
owns fields and harvests Aloe
• 200x Concentration
• 100% Organic, Freeze-Dried
immediately on site
• Inner gel only, no leaf parts (Aloin-
free)
• Extremely high in large molecules
(>700 Daltons)
• Known as Beta-Linked
Polysaccharides
• Increases the effectiveness and
potency of immune function
• Aloe has the ability to enhance
bio-availability
• Studies have shown a 500%
increase in the absorption of
vitamins
• The inclusion of Aloe of this
quality has a highly beneficial
synergistic bio-availability benefit
to all other ingredients
Aloe Vera (Barbadensis Miller)
100% Lecithin Free (No Fillers)
Non-GMO, Filler-Free, Zero Preservatives
100% Vegan & Natural, Sweetened with Stevia
Large inclusion level of ingredients (Fewer of them)
Enzymatic Digestion & Absorption Blend
Clinically proven patented ingredients shown
to improve stamina and recovery
Ultra-Potent ORAC Listed Anti-Oxidants