HBS Classic Case Study

of 30 http://www.thetube.co

HBS’s Classics List of Case Studies

Contents Accounting ................................................................................................................................................... 2

Business and Government Relations ...................................................................................................... 4

Economics ................................................................................................................................................... 5

International Business ............................................................................................................................... 5

Entrepreneurship ........................................................................................................................................ 6

Finance ........................................................................................................................................................ 8

General Management .............................................................................................................................. 12

Human Resource Management ............................................................................................................. 14

Information Technology ........................................................................................................................... 15

Marketing ................................................................................................................................................... 16

Negotiation ................................................................................................................................................ 19

Operations Management ......................................................................................................................... 20

Organizational Behavior .......................................................................................................................... 22

Service Management ............................................................................................................................... 24

Social Enterprise ...................................................................................................................................... 25

Strategy ...................................................................................................................................................... 27

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Accounting

A Letter from Prison

by Eugene Soltes

Automation Consulting Services

by Robert L. Simons

Birch Paper Co.

by Neil E. Harlan

Boston Beer Co., Inc.

by Amy P. Hutton

Bridgeton Industries: Automotive Component & Fabrication Plant

by Robin Cooper

Bridging the GAAPs

by Gwen Yu

Chemalite, Inc.

by David A. Wilson

Citibank: Performance Evaluation

by Robert L. Simons

Classic Pen Co.: Developing an ABC Model

by Robert S. Kaplan

Codman & Shurtleff, Inc.: Planning and Control System

by Robert L. Simons

Dakota Office Products

by Robert S. Kaplan

Depreciation at Delta Air Lines and Singapore Airlines (A)

by William J. Bruns

Destin Brass Products Co.

by William J. Bruns

Enterprise Risk Management at Hydro One, Paper Case

by Anette Mikes

Esser & Ackermann at Mannesmann

by Henry B. Reiling

Financial Reporting Problems at Molex, Inc. (A)

by Paul M. Healy

Kanthal (A)

by Robert S. Kaplan

http://hbsp.harvard.edu/cb/product/110045-PDF-ENG























Microsoft's Financial Reporting Strategy

by Dawn Matsumoto

Owens & Minor, Inc. (A)

by V.G. Narayanan

Performance Pay at Safelite Auto Glass (A)

by Brian J. Hall

Precision Worldwide, Inc.

by William J. Bruns

Prestige Telephone Co.

by William J. Bruns

Salem Telephone Co.

by William J. Bruns

Sears, Roebuck and Co. vs. Wal-Mart Stores, Inc.

by Gregory S. Miller, Christopher F. Noe

Seligram, Inc.: Electronic Testing Operations

by Robin Cooper

Statements of Cash Flows: Three Examples

by William J. Bruns

Store24

by V.G. Narayanan, Susan Kulp, Dennis Campbell

Super Project

by Richard F. Vancil

Superior Manufacturing Co.

by David F. Hawkins, James W Culliton

The IASB at a Crossroads: The Future of International Financial Reporting Standards

by Karthik Ramanna

Urban Water Partners (A)

by Karthik Ramanna, George Serafeim

Vyaderm Pharmaceuticals

by Robert L. Simons

Wilkerson Co.

by Robert S. Kaplan





















Business and Government Relations Acid Rain: The Southern Co. (A)

by Forest L. Reinhardt

Barack Obama and the Bush Tax Cuts (A)

by Matthew C. Weinzierl, Eric Werker

Botswana: A Diamond in the Rough

by Laura Alfaro, Debora L. Spar

Brazil Under Lula: Off the Yellow BRIC Road

by Aldo Musacchio

Caselets: Bribery and Extortion in International Business (Abridged)

by Louis T. Wells Jr.

China: To Float or Not to Float? (A)

by Laura Alfaro, Rafael Di Tella

Chiquita Brands International (A)

by Debora L. Spar

Colombia: Organizing for Competitiveness

by Michael E. Porter

Denmark: Globalization and the Welfare State

by Arthur A. Daemmrich

Dharavi: Developing Asia's Largest Slum (A)

by Lakshmi Iyer, John D. Macomber

European Union: The Road to Lisbon

by Gunnar Trumbull

Filling the Empty Quarter: Saudi Aramco and the World Oil Market

by Noel Maurer

Forever: De Beers and U.S. Antitrust Law

by Debora L. Spar

Hitting the Wall: Nike and International Labor Practices

by Debora L. Spar

India on the Move

by Richard H.K. Vietor

James Burke: A Career in American Business (A)

by Richard S. Tedlow

Journey to Sakhalin: Royal Dutch,Shell in Russia (A)

by Rawi Abdelal
























Life, Death, and Property Rights: The Pharmaceutical Industry Faces AIDS in Africa

by Debora L. Spar

Singapore Inc.

by Richard H.K. Vietor

Toys "R" Us Japan

by Debora L. Spar

U.S. Current Account Deficit

by Laura Alfaro, Rafael Di Tella

White Nights and Polar Lights: Investing in the Russian Oil Industry

by Debora L. Spar

Xerox and Fuji Xerox

by Benjamin Gomes-Casseres

Economics Harmon Foods, Inc. by William B. Whiston Freemark Abbey Winery

by William S. Krasker Merton Truck Co. by Anirudh Dhebar Cambridge Software Corp by Anirudh Dhebar

International Business The Euro in Crisis: Decision Time at the European Central Bank

by Gunnar Trumbull, Dante Roscini















Entrepreneurship Avid Radiopharmaceuticals and Lighthouse Capital Partners

by Matthew Rhodes-Kropf

Bill Gates and Steve Jobs

by Anthony J. Mayo

Challenges of Launching a Start-Up in China: Dorm99.com

by William C. Kirby, F. Warren McFarlan

Clocky: The Runaway Alarm Clock

by Elie Ofek

Design Thinking and Innovation at Apple

by Stefan Thomke

Heather Evans

by Howard H. Stevenson

How Venture Capitalists Evaluate Potential Venture Opportunities

by Michael J. Roberts

Howard Schultz and Starbucks Coffee Company

by Nancy F. Koehn

Icedelights


Ingvar Kamprad and IKEA

by Christopher A. Bartlett

iZumi

by Robert F. Higgins

Johnsonville Sausage Co. (A)


Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance

by Nancy F. Koehn

NanoGene Technologies, Inc.

by Linda A. Cyr, Michael J. Roberts

Nantucket Nectars

by Joseph B. Lassiter, William A. Sahlman

Negotiating Equity Splits at UpDown

by Noam Wasserman, Deepak Malhotra

Ockham Technologies: Living on the Razor's Edge

by Noam Wasserman











http://hbsp.harvard.edu/cb/product/809105-HCB-ENG















Proteus Biomedical: Making Pigs Fly

by Richard G. Hamermesh

R&R

by Howard H. Stevenson

New! Video Short Available

Saffronart.com: Bidding for Success

by Mukti Khaire, R. Daniel Wadhwani

Sirtris Pharmaceuticals: Living Healthier, Longer

by Toby Stuart

TA Energy (Turkey): A Bundle of International Partnerships

by William Kerr, Daniel J. Isenberg

Term Sheet Negotiations for Trendsetter, Inc.

by Walter Kuemmerle

The Wright Brothers and Their Flying Machines

by Tom Nicholas

Vermeer Technologies (A): A Company Is Born

by Ashish Nanda

Walnut Venture Associates (A): RBS Group Investment Memorandum


Zipcar: Refining the Business Model

by Myra M. Hart, Michael J. Roberts















Finance Acquisition of Consolidated Rail Corp. (A)

by Benjamin C. Esty

Acquisition of Consolidated Rail Corp. (B)

by Benjamin C. Esty

Airbus A3XX: Developing the World's Largest Commercial Jet (A)

by Benjamin C. Esty

Allston: Brand vs. Architecture

by Arthur I Segel, Andre F. Perold

American Chemical Corp.

by William E. Fruhan, John P. Goldsberry

American Home Products Corp.

by David W. Mullins

Arundel Partners: The Sequel Project

by Timothy A. Luehrman

AXA MONY

by Andre F. Perold, Lucy White

Bankruptcy and Restructuring at Marvel Entertainment Group

by Benjamin C. Esty

Belco Global Foods

by C. Fritz Foley

Beta Management Co.

by Michael E. Edleson

Butler Lumber Co.

by Thomas R. Piper

Cartwright Lumber Co.

by Thomas R. Piper

Citigroup 2007: Financial Reporting and Regulatory Capital

by Edward J. Riedl, Suraj Srinivasan

Clarkson Lumber Co.

by Thomas R. Piper

Cooper Industries, Inc.

by Thomas R. Piper

Cost of Capital at Ameritrade

by Erik Stafford, Mark L. Mitchell

Debt Policy at UST, Inc.






















by Mark L. Mitchell

Dell's Working Capital

by Richard S. Ruback

Diageo plc

by George Chacko, Peter Tufano

Dimensional Fund Advisers--2002

by Lauren H. Cohen

Dividend Policy at FPL Group, Inc. (A)

by Benjamin C. Esty

Dividend Policy at Linear Technology

by Malcolm P. Baker, Alison Berkley Wagonfeld

E.I. du Pont de Nemours & Co.: Titanium Dioxide

by W. Carl Kester, Robert R. Glauber, David W. Mullins

Equity International: The Second Act

by Nicolas P. Retsinas, Ben Creo

Framedia (A)

by Li Jin

Globalizing the Cost of Capital and Capital Budgeting at AES

by Mihir A. Desai

Google and Earnings Guidance

by Francois Brochet

Gulf Oil Corp.--Takeover

by Kevin F. Rock

Hedging Currency Risks at AIFS

by Mihir A. Desai

Intel Corp.--1992

by Kenneth A. Froot

Interco

by Scott P. Mason

Investment Analysis and Lockheed Tri Star

by Michael E. Edleson

Kohler Co. (A)

by Belen Villalonga

Marriott Corp.: The Cost of Capital


Marriott Corp.: The Cost of Capital (Abridged)
























Martingale Asset Management LP in 2008, 130,30 Funds, and a Low-Volatility Strategy

by Luis M. Viceira

Massey-Ferguson Ltd.--1980

by Carliss Y. Baldwin, Scott P. Mason

MCI Communications Corp.--1983

by Bruce C. Greenwald, Wilda L. White

Merck & Co.: Evaluating a Drug Licensing Opportunity


MW Petroleum Corp. (A)

by Timothy A. Luehrman, Peter Tufano

Netscape's Initial Public Offering

by W. Carl Kester

Ocean Carriers

by Erik Stafford

Opportunity Partners

by Robin Greenwood

Petrolera Zuata, Petrozuata C.A.

by Benjamin C. Esty

Pinkerton (A)

by Scott P. Mason

PlanetTran

by Lauren H. Cohen, Christopher Malloy

Play Time Toy Co.

by Thomas R. Piper

Radio One, Inc.


RJR Nabisco


Roche's Acquisition of Genentech

by Carliss Y. Baldwin, Bo Becker

Rosetree Mortgage Opportunity Fund

by Victoria Ivashina, Andre F. Perold

Sampa Video, Inc.

by Gregor Andrade

Seagate Technology Buyout
























by Gregor Andrade, Todd Pulvino, Stuart C. Gilson

Sealed Air Corp.'s Leveraged Recapitalization (A)

by Karen H. Wruck

Shenzhen Development Bank

by Li Jin, Yuhai Xuan

SKS Microfinance

by Shawn Cole

Subprime Meltdown: American Housing and Global Financial Turmoil

by Julio J. Rotemberg

The Tip of the Iceberg: JP Morgan and Bear Stearns (A)

by Daniel B. Bergstresser, Clayton Rose

Tottenham Hotspur plc

by Joshua D Coval, Lauren H. Cohen, Christopher Malloy

Toy World, Inc.

by W. Carl Kester

Vereinigung Hamburger Schiffsmakler und Schiffsagenten e.V. (VHSS): Valuing Ships

by Benjamin C. Esty, Albert Sheen

Vodafone AirTouch's Bid for Mannesmann

by Simi Kedia

Walt Disney Co.'s Yen Financing

by W. Carl Kester

Warburg Pincus and emgs: The IPO Decision (A)

by G. Felda Hardymon

Yale University Investments Office: August 2006

by Josh Lerner

















General Management Newly added to the collection.

1366 Technologies

by Joseph B. Lassiter, Ramana Nanda

3M Optical Systems: Managing Corporate Entrepreneurship


BAE Automated Systems (A): Denver International Airport Baggage-Handling System

by Lynda M. Applegate

Banco Compartamos: Life after the IPO

by Michael Chu

Bank of America Acquires Merrill Lynch (A)

by Robert C. Pozen

Body Shop International


BRL Hardy: Globalizing an Australian Wine Company


Children's Hospital and Clinics (A)

by Amy C. Edmondson, Michael Roberto


EMI and the CT Scanner (A)


EMI and the CT Scanner (B)


GE's Talent Machine: The Making of a CEO


Global Wine War 2009: New World versus Old


Honda (A)

by Evelyn T. Christiansen

INSEAD

by Srikant M. Datar, David A. Garvin

Johnson & Johnson (A)

by Francis J. Aguilar

Jollibee Foods Corp. (A): International Expansion


Leaders Who Make a Difference: Sam Palmisano's Smarter IBM: Day 1























by Joseph L. Bower

Lincoln Electric Co.

by Norman A. Berg


Lincoln Electric: Venturing Abroad


McKinsey & Co.: Managing Knowledge and Learning



Microsoft: Competing on Talent (A)


P&G Japan: The SK-II Globalization Project


Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center (A)

by David A. Garvin, Michael Roberto

Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center (Multimedia Case)

by David A. Garvin, Michael Roberto

Publicis Groupe 2009: Toward a Digital Transformation

by Rosabeth Moss Kanter

Say on Pay

by Jay W. Lorsch, V.G. Narayanan

Silvio Napoli at Schindler India (A)

by Michael Y. Yoshino, Christopher A. Bartlett

Spain: Can the House Resist the Storm?

by Diego Comin

TD Canada Trust (A): The Green and the Red

by Dennis Campbell

Volkswagen of America: Managing IT Priorities

by Robert D. Austin

Wanxiang Group: A Chinese Company's Global Strategy

by F. Warren McFarlan, Regina Abrami, William C. Kirby

What Happened at Citigroup? (A)

by Clayton Rose

Youth Villages

by Allen Grossman







http://hbsp.harvard.edu/cb/product/303058-MMC-ENG
















Human Resource Management Newly added to the collection.

Appex Corp. by Nitin Nohria

Arck Systems

by Ian I. Larkin Black Caucus Groups at Xerox Corp. (A) by Raymond A. Friedman

Cirque du Soleil by Thomas J. DeLong John Smithers at Sigtek by Todd D. Jick Merck & Co., Inc. (A)

by Kevin J. Murphy Merck & Co., Inc. (B) by Kevin J. Murphy

Nordstrom: Dissension in the Ranks? (A) by Robert L. Simons Otis Elevator: Accelerating Business Transformation with IT by F. Warren McFarlan People Express (A)

by Leonard A. Schlesinger People Express Airlines: Rise and Decline by Michael Beer New! Video Short Available

Portman Hotel Co. by Charles C. Heckscher

Recruitment of a Star

by Boris Groysberg SG Cowen: New Recruits by Thomas J. DeLong

United Parcel Service (A) by Jeffrey A. Sonnenfeld Visionary Design Systems: Are Incentives Enough? by George P. Baker Webster Industries (A)

by R. Roosevelt Thomas Jr.





















Information Technology

Adobe Systems, Inc.

by Mary Tripsas

AtekPC Project Management Office

by F. Warren McFarlan

CareGroup

F. Warren McFarlan, Robert D. Austin

Cathay Pacific: Doing More with Less


Charles Schwab Corp. (A)

by F. Warren McFarlan, Nicole Tempest

Cisco Systems Architecture: ERP and Web-enabled IT

by Richard L. Nolan, Kelley Porter, Christina Akers

Cisco Systems, Inc.: Implementing ERP

by Robert D. Austin, Richard L. Nolan, Mark Cotteleer

GE's Two-Decade Transformation: Jack Welch's Leadership


Harley-Davidson Motor Co.: Enterprise Software Selection

by Robert D. Austin

iPremier (A): Denial of Service Attack (Graphic Novel Version)

by Robert D. Austin

Li & Fung: Internet Issues (A)


Mrs. Fields Cookies

by James I. Cash Jr.

Prediction Markets at Google

by Peter A. Coles, Karim R. Lakhani, Andrew McAfee

Providian Trust: Tradition and Technology (A)


Royal Caribbean Cruises Ltd.


Tale of Two Airlines in the Network Age: Or Why the Spirit of King George III Is Alive and Well


Wyndham International: Fostering High-Touch with High-Tech

























Marketing Newly added to the collection.

Aqualisa Quartz: Simply a Better Shower

by Youngme Moon


Aravind Eye Hospital, Madurai, India: In Service for Sight

by V. Kasturi Rangan

Bank of America: Mobile Banking

by Sunil Gupta

Barco Projection Systems (A): Worldwide Niche Marketing

by Rowland T. Moriarty

Biopure Corp.

by John T. Gourville

Birth of the Swatch

by Youngme Moon

Black & Decker Corp. (A): Power Tools Division

by Robert J. Dolan

BMWFilms

by Youngme Moon

Brita Products Co.

by John A. Deighton

Callaway Golf Co.

by Rajiv Lal

Calyx & Corolla

by Walter J. Salmon

Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign

by John A. Quelch

Citibank: Launching the Credit Card in Asia Pacific (A)


Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not?

by Charles King, Das Narayandas

Colgate-Palmolive Co.: The Precision Toothbrush

by John A. Quelch

Communispace

by Anat Keinan

Cumberland Metal Industries: Engineered Products Division--1980






















by Benson P. Shapiro

Dominion Motors & Controls Ltd.

by E. Raymond Corey

Dove: Evolution of a Brand

by John A. Deighton


Eastman Kodak Co.: Funtime Film

by Robert J. Dolan

elBulli: The Taste of Innovation

by Michael I. Norton

Emotiv Systems, Inc.: It's the Thoughts that Count

by Elie Ofek, Jason Riis

Gillette Indonesia

by John A. Quelch

Goodyear: The Aquatred Launch

by John A. Quelch

Harrah's Entertainment, Inc.

by Rajiv Lal


Heineken N.V.: Global Branding and Advertising

by John A. Quelch

Hilton HHonors Worldwide: Loyalty Wars

by John A. Deighton

HubSpot: Inbound Marketing and Web 2.0

by Thomas J. Steenburgh

IKEA Invades America

by Youngme Moon

Inside Intel Inside

by Youngme Moon

Kingsford Charcoal

by Das Narayandas

KONE: The MonoSpace Launch in Germany

by Das Narayandas

Marketing at The Vanguard Group

by John A. Quelch, Carin-Isabel Knoop


Marvel Enterprises, Inc.























by Anita Elberse

Medicines Co.

by John T. Gourville

Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)


Optical Distortion, Inc. (A)

by Darral G. Clarke

Polyphonic HMI: Mixing Music and Math

by Anita Elberse

Real Madrid Club de Futbol

by John A. Quelch, Carin-Isabel Knoop

Rohm and Haas (A): New Product Marketing Strategy


Samsung Electronics Co.: Global Marketing Operations

by John A. Quelch

Sealed Air Corp.

by Robert J. Dolan

Snapple

by John A. Deighton


Starbucks: Delivering Customer Service

by John A. Quelch, Youngme Moon


Steinway & Sons: Buying a Legend (A)

by John T. Gourville, Joseph B. Lassiter

Terror at the Taj Bombay: Customer-Centric Leadership, Multimedia Case

by Rohit Deshpande

TiVo

by Luc Wathieu

Tweeter etc.

by John T. Gourville, George Wu

UnME Jeans: Branding in Web 2.0

by Thomas J. Steenburgh

XM Satellite Radio (A)

by David B. Godes, Elie Ofek





















Negotiation Newly added to the collection.

American Airlines, Inc.: Revenue Management

by Adam M. Brandenburger, Anirudh S. Dhebar

Beauregard Textile Co.


C.K. Coolidge, Inc. (A)

by John S. Hammond

Catawba Industrial Co.


Charles River Jazz Festival

by George Wu

Colonial Broadcasting Co.

by George Wu

Confederated Pulp & Paper

by David E. Bell

Dave Armstrong (A)

by George Wu

Deworming Kenya: Translating Research into Action (A)

by Nava Ashraf

Frasier (A)

by Guhan Subramanian

L.L. Bean, Inc.: Item Forecasting and Inventory Management

by Arthur Schleifer

Luna Pen (A)

by Michael A. Wheeler, Kathleen L. McGinn

Luna Pen (B)

by Michael A. Wheeler, Kathleen L. McGinn

Marsh & McLennan (A)

by Paul A. Vatter, Howard W. Pifer

Sunk Costs: The Plan to Dump the Brent Spar (A)

by Michael D. Watkins





















Operations Management Newly added to the collection.

American Connector Co. (A)

by Gary P. Pisano

Barilla SpA (A)

by Janice H. Hammond

Business Intelligence Software at SYSCO

by Andrew McAfee

Commercializing an MRI Breakthrough

by Lee Fleming

Cradle-to-Cradle Design at Herman Miller: Moving Toward Environmental Sustainability

by Deishin Lee

Deutsche Allgemeinversicherung

by David M. Upton

Donner Co.

by Roy D. Shapiro

Enterprise IT at Cisco (2004)

by Andrew McAfee,F. Warren McFarlan

Flextronics International, Ltd.

by Robert S. Huckman, Gary P. Pisano

Ford Motor Co.: Supply Chain Strategy

by Robert D. Austin

Genzyme Center (A)

by Michael W. Toffel

Hank Kolb, Director, Quality Assurance

by Frank S. Leonard

Hewlett-Packard: The Flight of the Kittyhawk (A)

by Clayton M. Christensen

Innovation at 3M Corp. (A)

by Stefan Thomke

IPremier Co. (A): Denial of Service Attack

by Robert D. Austin

ITC eChoupal Initiative

by David M. Upton

Kristen's Cookie Co. (A)

by Roger E. Bohn





















Le Petit Chef

by Alan MacCormack, Sandra J. Sucher

Managing Innovation at Nypro, Inc. (A)


Manzana Insurance: Fruitvale Branch (Abridged)

by Steven C. Wheelwright

National Cranberry Cooperative

by Jeffrey G. Miller, R. Paul Olsen

National Cranberry Cooperative, 1996

by Roy D. Shapiro

Pharmacy Service Improvement at CVS (A)

by Andrew McAfee

RFID at the METRO Group

by Zeynep Ton

Southwest Airlines in Baltimore

by Rogelio Oliva, Jody Hoffer Gittell

Sport Obermeyer Ltd.

by Janice H. Hammond, Ananth Raman

Store24 (A): Managing Employee Retention

by Frances X. Frei

Toyota Motor Manufacturing, U.S.A., Inc.

by Kazuhiro Mishina

Virginia Mason Medical Center

by Richard Bohmer

We've Got Rhythm! Medtronic Corp.'s Cardiac Pacemaker Business


Zara: IT for Fast Fashion

by Andrew McAfee


















Organizational Behavior Newly added to the collection.

Army Crew Team

by Scott A. Snook, Jeffrey T. Polzer

Charlotte Beers at Ogilvy & Mather Worldwide (A)

by Herminia M. Ibarra

China Environment Fund: Doing Well by Doing Good

by Christopher Marquis

Coach K: A Matter of the Heart

by Scott A. Snook, Leslie A. Perlow

Coach Knight: The Will to Win

by Scott A. Snook, Leslie A. Perlow

Columbia's Final Mission (Multimedia Case)

by Michael Roberto, Amy C. Edmondson, Richard Bohmer

Congressional Candidate Dan Silver and KNP Communications

by Amy J.C. Cuddy

Corporate Solutions at Jones Lang LaSalle (2001)

by Ranjay Gulati

Donna Dubinsky and Apple Computer, Inc. (A)

by Todd D. Jick

Eden McCallum: A Network-Based Consulting Firm (A)

by Heidi K. Gardner, Robert G. Eccles

Erik Peterson (A)

by John J. Gabarro

Firmwide 360-degree Performance Evaluation Process at Morgan Stanley

by M. Diane Burton

Harrah's Entertainment, Inc.: Rewarding Our People

by Thomas J. DeLong

Heidi Roizen

by Kathleen L. McGinn

Henry Tam and the MGI Team

by Jeffrey T. Polzer

Karen Leary (A)

by Linda A. Hill

Leadership, Culture, and Transition at lululemon, Multimedia Case























by Michael L. Tushman

Leading Change at Simmons (A)

by Tiziana Casciaro, Amy C. Edmondson

Leslie Brinkman at Versutia Capital

by Julie Battilana, Robert S. Kaplan

Lisa Benton (A)

by Linda A. Hill

Managing a Global Team: Greg James at Sun Microsystems, Inc. (A)

by Tsedal Neeley, Thomas J. DeLong

Managing Creativity at Shanghai Tang

by Roy Y. J. Chua, Robert G. Eccles

Managing Diversity at Cityside Financial Services

by Robin J. Ely

Managing Xerox's Multinational Development Center (Abridged)

by Herminia M. Ibarra

Mina O'Reilly at Logan Airport's TSA

by Michel Anteby

Mount Everest--1996

by Michael Roberto

Peter Browning and Continental White Cap (A)

by Todd D. Jick

Richard Grasso and the NYSE, Inc. (A)

by William W. George

Rob Parson at Morgan Stanley (A)

by M. Diane Burton

Taran Swan at Nickelodeon Latin America (A)

by Linda A. Hill

The Rise of President Barack Hussein Obama

by David A. Thomas, Laura Morgan Roberts

UBS and Climate Change--Warming Up to Global Action?

by Felix Oberholzer-Gee, Forest L. Reinhardt

Wolfgang Keller at Konigsbrau-TAK (A)

by John J. Gabarro





















Service Management

Benihana of Tokyo

by W. Earl Sasser

Commerce Bank

by Frances X. Frei

Cultivating Capabilities to Innovate: Booz.Allen & Hamilton


eBay (A): The Customer Marketplace

by Frances X. Frei

Euro Disney: The First 100 Days

by Gary W. Loveman, Leonard A. Schlesinger

Four Seasons Goes to Paris: "53 Properties, 24 Countries, 1 Philosophy"

by Roger Hallowell, Carin-Isabel Knoop

Four Seasons Hotels and Resorts

by Roger Hallowell

Innovation at Progressive (A): Pay-As-You-Go Insurance

by Frances X. Frei

Intermountain Health Care

by Richard Bohmer, Amy C. Edmondson

JetBlue Airways: Starting from Scratch

by Jody Hoffer Gittell

Laura Ashley and Federal Express Strategic Alliance

by Gary W. Loveman

NYPD New

by James L. Heskett

Pilgrim Bank (A): Customer Profitability

by Frances X. Frei

Rapid Rewards at Southwest Airlines

by Frances X. Frei

Ritz-Carlton Hotel Co.

by Sandra J. Sucher

Shouldice Hospital Ltd.

by James L. Heskett

Southwest Airlines 2002: An Industry Under Siege

by James L. Heskett



















Social Enterprise

Newly added to the collection.

Accounting Fraud at WorldCom

by Robert S. Kaplan

Analyst's Dilemma (A)

by Joseph L. Badaracco Jr.

Ann Hopkins (A)


Conflict on a Trading Floor (A)


IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A)


Jensen Shoes: Jane Kravitz's Story

by Mary Gentile

Jensen Shoes: Lyndon Brook's Story

by Mary Gentile

Kathryn McNeil (A)


Levi Strauss & Co.: Global Sourcing (A)

by Lynn Sharp Paine

Marriott Corp. (A)

by Lynn Sharp Paine

Martha McCaskey

by Bart J. Van Dissel, Joshua D. Margolis

Merck Sharp & Dohme Argentina, Inc. (A)

by Lynn Sharp Paine

Peter Green's First Day

by John B. Matthews Jr.

PSI India--Will Balbir Pasha Help Fight AIDS? (A)

by Elie Ofek

Royal Dutch,Shell in Nigeria (A)

by Lynn Sharp Paine, Mihnea C. Moldoveanu

Sears Auto Centers (A) (Abridged)

by Lynn Sharp Paine

Starbucks and Conservation International





















by James E. Austin


Sustainable Development at Shell (A)

by Jane Wei-Skillern

The Robin Hood Foundation

by Alnoor Ebrahim

Timberland: Commerce and Justice

by James E. Austin, Herman B. Leonard






Strategy

Newly added to the collection.

Adolph Coors in the Brewing Industry

by Pankaj Ghemawat

Airborne Express

by Jan W. Rivkin

Alibaba Group

by Julie M. Wulf

Apple Computer, 2002

by David B. Yoffie

Apple Computer, 2006

by David B. Yoffie

Apple Inc., 2008

by David B. Yoffie

Apple Inc. in 2010

by David B. Yoffie

Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (A)

by Adam M. Brandenburger

BMG Entertainment

by Jan W. Rivkin


British Satellite Broadcasting versus Sky Television

by Pankaj Ghemawat

Carnival Cruise Lines


Cola Wars Continue: Coke and Pepsi in 2006

by David B. Yoffie

Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century

by David B. Yoffie

Cooper Industries' Corporate Strategy (A)

by David J. Collis

Crown Cork & Seal in 1989

by Stephen P. Bradley

Curled Metal Inc.--Engineered Products Division

by Benson P. Shapiro, Frank V. Cespedes





















Delta Air Lines (A): The Low-Cost Carrier Threat

by Jan W. Rivkin

Dogfight over Europe: Ryanair (A)

by Jan W. Rivkin

Ducati

by Giovanni Gavetti

Edward Jones in 2006: Confronting Success

by David J. Collis

eHarmony

by Mikolaj Jan Piskorski, Hanna Halaburda

Finland and Nokia: Creating the World's Most Competitive Economy

by Michael E. Porter

General Electric Medical Systems--2002

by Tarun Khanna

GE's Growth Strategy: The Immelt Initiative


Globalization of CEMEX

by Pankaj Ghemawat

Google Inc.

by Benjamin Edelman, Thomas Eisenmann

Gucci Group N.V. (A)

by David B. Yoffie

Haier: Taking a Chinese Company Global

by Krishna G. Palepu, Tarun Khanna

Harley-Davidson: Preparing for the Next Century

by Richard L. Nolan

HTC Corp. in 2009

by David B. Yoffie

Husky Injection Molding Systems

by Jan W. Rivkin

Ice-Fili

by Michael G. Rukstad

Intel Corp.--1968-2003

by Ramon Casadesus - Masanell, David B. Yoffie

Kodak and the Digital Revolution (A)

by Giovanni Gavetti, Rebecca Henderson























Leadership Online (A): Barnes & Noble vs. Amazon.com

by Pankaj Ghemawat

Lincoln Electric

by Jordan I. Siegel

LinkedIn Corp., 2008

by David B. Yoffie

L'Oreal and the Globalization of American Beauty

by Geoffrey G. Jones

Matching Dell

by Jan W. Rivkin, Michael E. Porter

Microsoft's Search

by Jan W. Rivkin, Eric J. Van Den Steen

Netflix

by Willy Shih, Stephen P. Kaufman

Newell Co.: Corporate Strategy

by Cynthia A. Montgomery

News Corp.

by Bharat N. Anand

Nucor at a Crossroads

by Pankaj Ghemawat


PepsiCo's Restaurants

by Cynthia A. Montgomery

Philips versus Matsushita: The Competitive Battle Continues


Power Play (A): Nintendo in 8-bit Video Games

by Adam M. Brandenburger

Procter & Gamble: Organization 2005 (A)

by Mikolaj Jan Piskorski

Ready-to-Eat Breakfast Cereal Industry in 1994 (A)

by Kenneth S. Corts

Responding to the Wii?

by Andrei Hagiu, Hanna Halaburda

Robert Mondavi and the Wine Industry

by Michael Roberto

Strategic Outsourcing at Bharti Airtel Ltd.

by V.G. Narayanan, F. Asis Martinez-Jerez
























Sunrise Medical, Inc.'s Wheelchair Products

by Anita M. McGahan

The Walt Disney Company and Pixar, Inc.: To Acquire or Not to Acquire?

by Alcacer J, David J. Collis

TiVo 2007: DVRs and Beyond

by David B. Yoffie

Toyota Motor Corp.: Launching Prius

by Forest L. Reinhardt, Dennis Yao

Wal-Mart Stores' Discount Operations

by Pankaj Ghemawat

Wal-Mart Stores, Inc.

by Stephen P. Bradley, Pankaj Ghemawat

Wal-Mart, 2005

by David B. Yoffie

Wal-Mart, 2007

by David B. Yoffie

Walt Disney Co.: The Entertainment King

by Michael G. Rukstad, David J. Collis

WellPoint, Inc.

by Regina E. Herzlinger

Whole Foods Market, Inc.

by John R. Wells

ZARA: Fast Fashion

by Pankaj Ghemawat

Zespri

by Jose B. Alvarez

















HBS Classic Case Study

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Transcript of HBS Classic Case Study