Finnish Alliance for Development CooperationFinnish Alliance for Development Cooperation

FINDECOFINDECO

HBCMHBCMHOLISTIC BUSINESS CULTURE MODULEHOLISTIC BUSINESS CULTURE MODULE

Copyright Ms Venla Varis, Lic. Ed. Copyright Ms Venla Varis, Lic. Ed. venla.varis@findeco.fi

Business is internationalBusiness is international

Communication is globalCommunication is global

Business relations are Business relations are interculturalintercultural

Development is happening

by changing culture

within business

Multicultural challenges in international Multicultural challenges in international business todaybusiness today

Multinational corporations, increasingly recognize that Multinational corporations, increasingly recognize that success in global marketplace depends, to a large degree, success in global marketplace depends, to a large degree, on the employees’ ability to deal in the international arena on the employees’ ability to deal in the international arena (prof. Tapio Varis, University of Tampere)(prof. Tapio Varis, University of Tampere)

Ability to relate to ourselves and to other different people is Ability to relate to ourselves and to other different people is used increasingly as a measurement when deciding used increasingly as a measurement when deciding between the applicants who will get a job. between the applicants who will get a job.

Multicultural challenges in international Multicultural challenges in international business todaybusiness today

Many national corporations also agree that maximum Many national corporations also agree that maximum efficiency in the workplace depends on high diversity efficiency in the workplace depends on high diversity competence (every person has possibility to use his/her competence (every person has possibility to use his/her special personal motivation and multidimensional ability) special personal motivation and multidimensional ability) and good ethnic relations among their employees (prof. and good ethnic relations among their employees (prof. Pekka Auvinen, Seinäjoki Polytechnic). Pekka Auvinen, Seinäjoki Polytechnic).

International Standardization Organization ISO team (2006) International Standardization Organization ISO team (2006) is preparing a community based responsibility standard ISO is preparing a community based responsibility standard ISO 26 000 which emphasizes labour’s well-being and 26 000 which emphasizes labour’s well-being and development. The name of the document will be development. The name of the document will be ”International Standard Proving Guidelines for Social ”International Standard Proving Guidelines for Social Responsibility”. It will be published in 2008 and will take Responsibility”. It will be published in 2008 and will take into consideration issues dealt with in this course.into consideration issues dealt with in this course.

About the courseAbout the course

HBCM course is a product of HBCM course is a product of FINDECOFINDECO’s’s experts and their experts and their international partners through international partners through decades of collaborative work in decades of collaborative work in different international settings.different international settings.

The course is a The course is a competence-competence-basedbased course, designed to course, designed to improve quality and wellbeing in improve quality and wellbeing in multicultural working multicultural working environment (multicultural in the environment (multicultural in the sense of diversity in: ethnical, sense of diversity in: ethnical, social, religious, life style, social, religious, life style, worldviews, cultural trends and worldviews, cultural trends and dynamics)dynamics) This course is a tool for developing and maintaining understanding of This course is a tool for developing and maintaining understanding of

diversity skills needed for successfull communication in working environment.diversity skills needed for successfull communication in working environment.

The course is developed within EU Programme Minerva, The course is developed within EU Programme Minerva, Lifelong Learning: Lifelong Learning: Education and Training; Information and Communication TechnologiesEducation and Training; Information and Communication Technologies

Are you interested in…Are you interested in…

using your skills, knowledge and experience more using your skills, knowledge and experience more effectively in your working life?effectively in your working life?

becoming more aware of your personal leadership and becoming more aware of your personal leadership and team skills? team skills?

getting to know the roots of stress and getting it reduced, getting to know the roots of stress and getting it reduced, whilewhile increasing your wellbeing in the work place? increasing your wellbeing in the work place?

In the course we are talking about:In the course we are talking about:

quality of workingquality of working life in multicultural working environment life in multicultural working environment

discovering the basis and keeping discovering the basis and keeping wellbeing wellbeing at workat work

taking into account taking into account holistic and effective business holistic and effective business cultureculture

elements of successfull elements of successfull negotiation skillsnegotiation skills and motivation at and motivation at workwork

HBCMHBCM is offering you tools to: is offering you tools to:

start start to to develop your business develop your business trainingtraining process process

develop your own business culture and get in line with other develop your own business culture and get in line with other business culturesbusiness cultures

find, understand and benefit from your unique find, understand and benefit from your unique personal personal strenghtsstrenghts and working characteristics and working characteristics

improve your improve your business communicationbusiness communication and potentials in and potentials in international settinginternational setting

get more get more leadership pointsleadership points you can use in your growing you can use in your growing businessbusiness

improve and develop improve and develop Generic CompetencesGeneric Competences in your business in your business (according to EU definition)(according to EU definition)

Research points and referencesResearch points and references

““Today more

and more lea

rning takes

Today more a

nd more lear

ning takes

place outsid

e the educat

ional system

.

place outsid

e the educat

ional system

.

The attitude

(change) pr

ocess involv

es a

The attitude

(change) pr

ocess involv

es a

person's ada

ptation to c

hanges,

person's ada

ptation to c

hanges,

development

of personal

competence a

nd

development

of personal

competence a

nd

tacit knowle

dge as well

as a renewal

of

tacit knowle

dge as well

as a renewal

of

internal way

s of thinkin

g. The sourc

e of

internal way

s of thinkin

g. The sourc

e of

energy for t

he attitude

change proce

ss

energy for t

he attitude

change proce

ss

is in people

's passion f

or knowledge

and

is in people

's passion f

or knowledge

and

the desire f

or self-deve

lopment.”

the desire f

or self-deve

lopment.”

(Otala, 200

2)(Otala

, 2002)

A business needs to develop a leadership

A business needs to develop a leadership

process which is stress free. If a worker

process which is stress free. If a worker

faces a conflict between his values and

faces a conflict between his values and

actions, this can lead to stress. The stress

actions, this can lead to stress. The stress

can come out as radical moves, surprising

can come out as radical moves, surprising

choices or neglections. This means that the

choices or neglections. This means that the

person is trying to escape a value conflict.

person is trying to escape a value conflict.

(Kauppinen 2002)(Kauppinen 2002)

““A company needs to create a corporate culture A company needs to create a corporate culture that is based on strong leadership and that is based on strong leadership and interaction between people. This way it would be interaction between people. This way it would be possible to really make good use of the possible to really make good use of the potential human capital in the company. This in potential human capital in the company. This in turn would bring out the creative and innovative turn would bring out the creative and innovative solutions. Corporate culture should be seen as solutions. Corporate culture should be seen as the concentration of human capital rather than the concentration of human capital rather than as a concept created by the organizational as a concept created by the organizational management. Essential elements in creating management. Essential elements in creating corporate culture are values, norms, meanings, corporate culture are values, norms, meanings, assumptions, ideas, knowledge and understanding assumptions, ideas, knowledge and understanding that shared by and partially common to all the that shared by and partially common to all the members of the organization. members of the organization.

(Wilenius, 2004)(Wilenius, 2004)

““Reflectivity can be defined as one's ability

Reflectivity can be defined as one's ability to reassess his/her actions and as a result

to reassess his/her actions and as a result learn how to correspond to the challenges

learn how to correspond to the challenges caused by changes in business.caused by changes in business.””(Saarnio 1993, Raunio 2004)(Saarnio 1993, Raunio 2004)

““The ability to reflect in complicated The ability to reflect in complicated and uncertain situation is a mark of a and uncertain situation is a mark of a skilful professional. The professional is skilful professional. The professional is aware of the underlying assumptions that aware of the underlying assumptions that motivate his/her actions as well as the motivate his/her actions as well as the actions of his/her surrounding community. actions of his/her surrounding community. Moreover, he is capable of questioning Moreover, he is capable of questioning the assumptions. While reflecting he/she the assumptions. While reflecting he/she focuses more on asking questions than focuses more on asking questions than finding answers.” finding answers.”

(Karvinen, 1993)(Karvinen, 1993)

Collected from Collected from Bachelor’s thesis “Bachelor’s thesis “How to How to GGuide an Adult Learner uide an Adult Learner TThrough a Transformative Web-Learning Process” by Irmeli Aro, hrough a Transformative Web-Learning Process” by Irmeli Aro, 2007, Häme Polytechnic, p. 11-29)2007, Häme Polytechnic, p. 11-29)

BASIC ORIENTATIONS IN DEVELOPMENT OF BUSINESSBASIC ORIENTATIONS IN DEVELOPMENT OF BUSINESS ((Fink & Stoll 1998Fink & Stoll 1998))

1. development of action (effectiviness)

2. sustainable processes (improvement)

3. continuing learning processes (restructuring/reform) and

4. developing in business culture (reculturing)

Action improvement, process development and renewal of organization structure are needed and necessary parts of changing processes in business.

If in business culture we do not take into consideration emotions the changing processes do not happen in practice (Hargreaves, 1998).

Productive qualifications

Normative qualifications:

-Adaptation qualifications

-Motivational qualifications

-Socio-cultural qualifications

Innovative qualifications

Technical proficiency

Psycho-cognitiv

e abilities

Psycho-motoric

skills

Co-operation

skills

Psycho-social

abilities

Ethical

skills

Qualifications (Ollus & al. 1990) and building competence according to Helakorpi (2004):

All members of a corporation need to learn self-management. This means learning to control those choices affected by one's intentions, will, outlook, long term goals and principles. The basis of learning control is to learn to understand how those choices impact oneself and then the whole team's activity and success. Productive qualifications have to be prioritized in the work process. The adaptation qualifications, the motivational qualifications and the socio-cultural qualifications are all normative qualifications.

CERTIFICATIOCERTIFICATIONN

FINDECOFINDECO is issuing a Certificate of is issuing a Certificate of ccompletion of the ompletion of the course (5 ECTS), valid for postgraduate studies at the course (5 ECTS), valid for postgraduate studies at the university leveluniversity level, , accredited by the University of accredited by the University of Tampere, Finland. Tampere, Finland.

Accepting levels: excellent, very good, good, satisfied, Accepting levels: excellent, very good, good, satisfied, poor.poor.

Business is internationalBusiness is international

Communication is globalCommunication is global

Business relations are Business relations are interculturalintercultural

www.findeco.fi

Development is happening

by changing culture

within business

The The cultureculture is changed by is changed by

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