HB Way

Take the High Ground.

HB WAY

BELIEFS AND ATTITUDES

We hold each other accountable to the HB Way.

We are in business to solve our clients’ marketing challenges. If there is a solution, we’ll help uncover it. B

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WE ARE PASSIONATE ABOUT WHAT WE DO, AND WE MAKE IT EFFECTIVE AND ENJOYABLE.

passion


We care about excellence.

We openly discuss mistakes and misunderstandings, and quickly work to resolve them.


We focus on positive outcomes and believe passing blame is a waste of valuable time.


We are positive, cheerful, optimistic and respectful.


WE EACH PULL MORE THAN OUR OWN WEIGHT BECAUSE THAT’S HOW WE COME OUT AHEAD.

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We get the job done for clients and colleagues, whether it’s in our job description or not.

We are a team. We, not I.

{BELIEFS AND ATTITUDES

We listen and ask questions before we provide counsel.

CONSULTATIVE APPROACH

We continually verify that our strategy and execution support business objectives. WE ALWAYS FULFILL OUR COMMITMENTS.

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We constantly expand our knowledge base and know-how.

• provide counsel.


We don’t stop at “good enough,”


We ACT AND SPEAK with candor and courage.


WE ALWAYS consider and address our clients’ ideas.


WE PROOFREAD, SPELL CHECK AND CONFIRM THE EMAIL DISTRIBUTION LIST BEFORE HITTING SEND.

COMMUNICATION

COMMUNICATION

We verify that our email’s tone matches

our intended tone.

We answer messages — voice and email — as soon as possible, even if it is to say that we will provide a more thorough answer at a later time.

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WE STRIVE FOR CLARITY IN WHAT WE WRITE.WE SET AN AGENDA BEFORE ALL MEETINGS AND CALLS.

WE DISTRIBUTE A CALL OR MEETING REPORT WITHIN 24 HOURS.

COMMUNICATION

COMMUNICATION

We use video-chat

for meetings with remote offices whenever possible.

OR RESPONSIBILITY.

APPROACHING PROBLEMS

WE RAISE ANY POTENTIAL ISSUES BEFORE A PROBLEM DEVELOPS.


We NEVER present a problem wi thout recommending a


SOLUTION.

We know conflicts happen, and we do not handle

them with email.

We use conversations to discuss and determine how to move forward.


HB Way

Business

Transcript of HB Way