HB Agency - PR is Marketing’s Future
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FutureM 2013 session with HB Agency Speakers: Brian Carr VP of Marketing, Springpad Christian Megliola Director of Public Relations and Social Strategy, Connelly Partners Mark O'Toole Managing Director, PR & Content, Hb Agency Tim Reeves Principal, allen & gerritsen Aarti Shah Senior Editor, The Holmes Report Anne Weiskopf VP of Business Development, Digiday Digital marketing. Advertising. SEO. Engagement tools. Crowdsourcing. These are the terms and disciplines typically associated with today’s advanced marketing ecosystem. What's not on this list? PR. Why? Is there not a marketing discipline more prepared to deliver messaging to myriad audiences and through any number of channels? Public relations is about communicating. What PR is accomplishing today, and the power it will wield in a truly converged PR world in the coming years, is only beginning to be understood. Join HB Agency to explore why PR is marketing’s future.
Transcript of HB Agency - PR is Marketing’s Future
PR is Marketing’s Future
VISIONARY SPONSORS INNOVATOR SPONSORS
SESSION PARTNER
TALK ABOUT US! #FUTUREM #Futu reM_PR
TALK ABOUT US! # F U T U R E M # Fu t u re M _ P R
PR is Marketing’s Future
Is PR replacing marketing?
TALK ABOUT US! # F U T U R E M # Fu t u re M _ P R
PR is Marketing’s Future
PR agency heads rank social media community management as top focus for increased investment
The Holmes Report’s World PR Report 2013
TALK ABOUT US! # F U T U R E M # Fu t u re M _ P R
PR is Marketing’s Future
Has PR moved beyond media relations?
TALK ABOUT US! # F U T U R E M # Fu t u re M _ P R
PR is Marketing’s Future
Global PR industry grew by 8% in 2012 - the third consecutive year at
approximately the same level
The Holmes Report’s World PR Report
TALK ABOUT US! # F U T U R E M # Fu t u re M _ P R
PR is Marketing’s Future
Visual storytelling
TALK ABOUT US! # F U T U R E M # Fu t u re M _ P R
PR is Marketing’s Future
Is PR creative enough?
TALK ABOUT US! # F U T U R E M # Fu t u re M _ P R
PR is Marketing’s Future
Creativity in PR industry is (North America only):
• 51%: ‘inspirational’ or ‘good’• 11%: ‘unsatisfactory’ or worse
The Holmes Report’s Global Study on Creativity in PR
TALK ABOUT US! # F U T U R E M # Fu t u re M _ P R
PR is Marketing’s Future
Where does social media belong?
TALK ABOUT US! # F U T U R E M # Fu t u re M _ P R
PR is Marketing’s Future
Public relations and data
TALK ABOUT US! # F U T U R E M # Fu t u re M _ P R
PR is Marketing’s Future
Creativity in PR is:• Great storytelling (71%)• Audience insight (63%)• Content creation (52%)
• Purpose (41%)
The Holmes Report’s Global Study on Creativity in PR
TALK ABOUT US! # F U T U R E M # Fu t u re M _ P R
PR is Marketing’s Future
Integrated: fantasy or reality?
TALK ABOUT US! # F U T U R E M # Fu t u re M _ P R
PR is Marketing’s Future
PR agency industry is worth almost $11 billion and employs more than
75,000
The Holmes Report’s World PR Report
TALK ABOUT US! # F U T U R E M # Fu t u re M _ P R
PR is Marketing’s Future
Buyer behavior
TALK ABOUT US! # F U T U R E M # Fu t u re M _ P R
PR is Marketing’s Future
• Aarti Shah, The Holmes Report: @aartishah
• Brian Carr, Springpad: @Brian_Carr
• Christian Megliola, Connelly Partners: @The_Xman
• Mark O’Toole, HB Agency: @markrotoole
• Tim Reeves, a&g: @Tim_Reeves
• Anne Weiskopf, Digiday: @AnneWeiskopf
