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Transcript of haymarketoncology - Oncology Nurse Advisormedia.oncologynurseadvisor.com/documents/183/... · 29...
A16 CME ACTIVITY
Case Study: A 71-Year-Old Male With Relapsed CLL and an 11q DeletionReview the case and determine the best course of treatment
A25 FEATURE
Is Ageism Affecting Patients with Prostate Cancer?A Look At Cancer Treatment Among Age Groups
A27 IN THE CLINIC
Managing Anticoagulation in Patients with Primary or Metastatic Brain Tumors
A32 VIEWPOINT
The Unsustainable Costs of Cancer Care:Guidelines to Alleviate Costs for Patients
MARCH/APRIL 2015 | VOL I, ISSUE 4 CancerTherapyAdvisor.com
FEATURING
1 Bone Cancer
3 Brain Cancer
5 Breast Cancer
17 Endocrine Cancer
20 Gastrointestinal Cancer
29 Genitourinary Cancer
37 Gynecologic Cancer
42 Head and Neck Cancer
44 Hematologic Cancer
73 Lung Cancer
77 Sarcoma
80 Skin Cancer
84 Associated Hematological Disorders
Cancer Therapy Regimens and Oncology
Drug Monographs from
Regimen included
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A29 EXPERT PERSPECTIVE
Hot Topics From the 2015 Gastrointestinal Cancers Symposium
CTA_Cover_March-April 2015_F.indd 1 2/24/15 2:56 PM
haymarketoncologyBuilding Knowledge Through Practical Information
CANCER THERAPY ADVISOR | ONCOLOGY NURSE ADVISOR | ONA NAVIGATION SUMMIT
Bringing Navigation to the ForefrontJune 26-28, 2015Hyatt Regency DenverDenver, ColoradoCentennial Ballroom
This activity is jointly provided by Global Education Group and Oncology Nurse Advisor.
This activity is supported by educational grants from Astellas, Bristol-Myers Squibb, Celgene Corporation, Genentech, and Novartis Oncology
Guidance. Support. Knowledge.SUMMIT navigation CONFERENCE
GUIDE
PRINT | WEB | MOBILE 2016 MEDIA KIT
A F O R U M F O R P H Y S I C I A N A S S I S T A N T S
CANCER SCREENINGSimulation tool teaches clinical breast examination technique
PATIENT COUNSELING Overview of NCCN guidelines for smoking cessation
RADIATION & YOUR PATIENTPalliative radiotherapy
COMMUNICATION CHALLENGESConfirmation bias
FROM CANCERCAREUnique challenges for patients with lung cancer
DIAGNOSTIC TESTS
Liquid biopsies: A new tool for serial monitoring in the clinical setting
www.OncologyNurseAdvisor.com May/June 2015
■ Earn 0.5 contact hours
FREE CONTINUING EDUCATION INSIDE!Treatment of CLL using the principles of shared decision-making, PAGE 18
Circulating tumor cells and circulating tumor DNA entering the blood through vessel epithelium
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Publisher: Chad Holloway; (201) 799-4878 [email protected] Sales Manager: Scott Bugni; (917) 882-0658 [email protected] Manager: Henry Amato; (646) 638-6096 [email protected] Manager: Krassi Varbanov; (646) 638-6018 [email protected] Manager: Paul Silver; (646) 638-6063 [email protected] Editor, Haymarket Oncology: Lauren Burke; (201) 799-4866 [email protected] Digital Content Editor, Haymarket Oncology: Rick Maffei; (201) 799-4864 [email protected], CTA: Lourdes Briz; (201) 799-2501 [email protected] Editor, CTA: Stephan Cho; (646) 638-6024 [email protected], ONA: Joyce Pagán; (201) 799-4803 [email protected] Writer, Haymarket Oncology: Jason Hoffman, PharmD, RPh; (201) 755-5861 [email protected] Art Director, Haymarket Medical: Jennifer DvoretzAssociate Art Director: Livvie ZurliniEditorial Director: Kathleen TulleySr. Vice President, Digital Products & Medical Magazines: Jim BurkeSenior Vice President, Clinical Communications: John PalCEO, Haymarket Media Inc.: Lee Maniscalco
CONTENTS
3 CTA Print
4 CTA Print Specs
5 CTA Digital Web
7 CTA Digital Mobile
8 CTA e-mail
9 ONA Print
10 ONA Print Specs
11 ONA Digital Web
13 ONA Digital Mobile
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CME ACTIVITY
CancerTherapyAdvisor.com | JANUARY/FEBRUARY 2015 | CANCER THERAPY ADVISOR A17
Review the case and determine the best course of treatment of a 63-year-old woman with gastric adenocarcinoma.
Case Study: A 63-Year-Old Hispanic Female With Gastric Adenocarcinoma
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CASE OVERVIEWL.T., a 63-year-old Hispanic female, presented following a syncopal episode while walking down the street. On physical examination, the patient had a blood pressure of 128/72 mm Hg, a pulse of 64 beats per minute, a respira-tory rate of 20 breaths per minute, and a temperature of 37.6°C. Her laborato-ry evaluations revealed a hemoglobin level of 4.2 g/dL, a white blood cell count of 10.8 × 109/L, a hematocrit of 18.6%, and gross melena. Upper gas-trointestinal endoscopy demonstrates a large friable mass along the greater curvature of the stomach. Endoscopic ultrasound showed no adenopathy. A computed tomography (CT) scan also showed no adenopathy and no liver or lung lesions.
The patient received a transfusion of packed red cells and is then scheduled
for staging laparoscopy. This pro-cedure can help avoid unnecessary laparotomies and plan neoadjuvant treatment. One study has shown the positive predictive value for staging laparoscopy to be 96%, and the nega-tive predictive value, 50%, with mor-bidity in 98 patients to be 2.2% and mortality, 0%.1
Results of the staging laparoscopy show that the patient has stage II (T2, N1, M0) gastric adenocarcinoma.
CLINICAL DECISION POINT:What would be your next treat-ment step for L.T.?
A total of 50.5 million Americans—16% of the United States (US) population—identified themselves as Hispanic or Latino during the 2010 Census.2 Among Hispanics, cancer is the leading cause of death. In the US in 2014, an estimated 22,220 new cases of stomach cancer will
An illustration of gastric adenocarcinoma highlighting a mass along the curvature of the stomach.
CTA_CME_Jan-Feb2015_F.indd 17
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A16 CME ACTIVITY
Trends and Topics in the Management of Advanced Prostate Cancer
A debate between experts on clinical opinions that can create challenges in the treatment of prostate cancer.
A24 FEATURE
The 1%: Unraveling The Causes and Optimal Treatment Options for Men with Breast Cancer
A28 VIEWPOINT
Results of Nivolumab CheckMate 057 Study May Change Treatment of NSCLC
A30 IN THE CLINIC
Enoxaparin Ef� cacious, Feasible for Prevention of CTE in Advanced Pancreatic Cancer
JULY/AUGUST 2015 | VOL I, ISSUE 6 CancerTherapyAdvisor.com
FEATURING
1 Bone Cancer
3 Brain Cancer
5 Breast Cancer
12 Endocrine Cancer
16 Gastrointestinal Cancer
27 Genitourinary Cancer
37 Gynecologic Cancer
40 Head and Neck Cancer
41 Hematologic Cancer
63 Lung Cancer
76 Sarcoma
77 Skin Cancer
81 Associated Hematological Disorders
Cancer Therapy Regimens and Oncology
Drug Monographs from
Regimen included
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A26 EXPERT PERSPECTIVE
A Case Study from an Oncology Sexual Health Clinic: Sexual
Dysfunction Evaluation
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Oncology Nurse 16,859
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BONUS DISTRIBUTIONAmerican Society of Clinical Oncology (ASCO), American Society of Hematology (ASH), Oncology Nursing Society (ONS), ONA Navigation Summit
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18 ONCOLOGY NURSE ADVISOR • JANUARY/FEBRUARY 2014 • www.OncologyNurseAdvisor.com
FEATURE | Establishing survivorship programs
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T he American Cancer Society (ACS) pub-lished some astonishing numbers in its report, Cancer Treatment and Survivorship
Facts and Figures 2012-2013. An estimated 13.7 million people in America are cancer survivors, and 59% of them are 65 years or older.1 This increasing population is in need of quality, evidence-based survivorship care. How to best serve this population with the resources available is challenging. When should survivorship care begin? This article explores the definition of cancer survivor and strategies for both inform-ing patients and engaging them in their care. DEFINING SURVIVORSHIPThe first Sunday in June is designated as National
Cancer Survivors Day. Mercy Cancer Centers, in Toledo, Ohio, has hosted a Cancer Survivor Celebration for the past 9 years. To promote the event, we post and hand out flyers to our patients. After handing a flyer to one patient, he replied, “I don’t know that I am a survivor yet.” When does a patient with cancer become a survivor?A major controversy in oncology is how to
define a cancer survivor. The National Cancer Survivors Day (NCSD) Foundation defines a cancer survivor as “anyone living with a history of cancer—from the moment of diagnosis through the remainder of life.”2 Understanding that sur-vivorship is not the end of treatment or being disease-free for a designated period of time is crucial to developing a survivorship program.
Continued on page 25
Establishing survivorship care in a community-based centerWhen should survivorship care begin? The definition of a cancer survivor and
strategies for educating and engaging survivors in their care are explored.Cancer survivor Anyone living with a history of cancer —from the moment of diagnosis through the remainder of life
of the disease in mice. Bisphosphonates are an existing class
of drugs that prevents the loss of bone mass and is already
used to treat diseases such as osteoporosis.
Metastatic breast cancer is the main cause of death from
breast cancer. The most common site for the disease to
spread is the bone, which occurs in approximately 85% of
patients with secondary breast cancer.
The findings suggest that identifying LOX in patients
with estrogen-receptor-negative breast cancer early could
allow doctors to block the enzyme’s activity. That would
prevent bone damage and the spread of tumor cells to the
bone and halt the progression of the disease.
Read more at http://bit.ly/1JeERtV
IN THE NEWS
TOP:
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Scientists identify key to preventing
metastatic breast cancer
Scientists have identified a possible
key to preventing secondary cancers
in patients with breast cancer, after
discovering an enzyme that enhances
the spread of the disease. The enzyme
lysyl oxidase (LOX) released from the
primary tumor causes holes in bone
and prepares the bone for the future
arrival of cancer cells.
Further, the study found that treatment with a bisphos-
phonate prevented the changes in the bone and the spread
LCX found to cause
bone changes
Blood antibodies may predict survival in
HPV-positive oropharyngeal cancer
The presence of certain human papillomavirus (HPV)-16 antibodies in the blood was associated with improved
rates of survival among patients with HPV-related oropharyngeal carcinoma.
The incidence of HPV-positive oropharyngeal carcinoma has increased dramatically in recent years. Although
patients with HPV-positive disease have a better prognosis than those with HPV-negative disease, researchers are
still seeking a better understanding of what group of
patients is more likely to respond to treatment.
Researchers used blood samples from 209 patients
with previously untreated oropharyngeal carcinoma.
These samples included 96 who had confirmed HPV-
positive disease.
The research team screened the samples for HPV-
16 antibodies E1, E4-7, L1, L2, and the N-terminal and
C-terminal fragments of E2.
Patients who were positive for any of the E antibodies
tested had improved overall and progression-free survival
compared with those negative for the antibodies. The
5-year overall survival estimate for patients positive for E
antibodies was 87.4% compared with 42.2% for patients
negative for E antibodies. The 5-year progression-free survival estimate was 82.9% for antibody-positive patients
compared with 46.1% for antibody-negative patients.
Patients with HPV-positive disease who were also positive for the NE2, E1, or E6 antibodies had an 80% reduced
risk for death and a 70% reduced risk for disease progression.
No survival advantage was noted for the L antibodies tested in the study.
These data further suggest that if patient immunity can be modified to increase a patient’s E antibody response,
cancer outcomes might be affected. Clinical trials are now testing whether vaccines that can stimulate these
antibodies have clinical utility in HPV-related cancers.
10 ONCOLOGY NURSE ADVISOR • JULY/AUGUST 2015 • www.OncologyNurseAdvisor.com
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A F O R U M F O R P H Y S I C I A N A S S I S T A N T S
FEATUREDecline in cognitive function related to chemotherapy
RADIATION & YOUR PATIENT Survivorship care plans: The shift back to primary careCOMMUNICATION CHALLENGES Brave enough to let go
THE TOTAL PATIENT Palliative care and support for rural communities
FROM CANCERCAREProviding psychosocial care when
the patient is a child
BREAST CANCERInflammatory breast cancer: Identification and treatment options
www.OncologyNurseAdvisor.com
July/August 2015
■ Earn 1.00 contact hoursFREE CONTINUING EDUCATION INSIDE!Inflammatory breast cancer, PAGE 20
Inflammatory breast cancer symptoms include peau d’orange, redness, itching, warmth, and pain.
PRODUCTION SPECSPRODUCTION CONTACT: [email protected]
PRINTER: RR Donnelley, 1600 N. Main Street, Pontiac, IL 61764
PRODUCTION SPECIFICATIONSInserts:• Trim size of the publication is 7 3/4’’ × 10 1/2’’• Maximum finished insert size is 8” × 10 3/4”
SHIPPINGInserts are to be in cartons on skid. Ship with publication name, issue date, and insert quantity clearly marked. Each issue packed separately.Delivery Address:RR Donnelley, 1600 N. Main Street, Pontiac, IL 61764 Attn: James Dopler for ONA
QUANTITY: 20,500
INSERT DUE DATE: 25th of the month prior to publication
ADVERTISING• Final trim size must be 7 3/4’’ × 10 1/2’’• Live area: 7.25” × 10”• Bleeds must extend ¹/₈’’ past trim lines all around.
Thus, bleeds on all four sides mean that the bleeds extend out to 8” × 10 3/4”
• Live area for line ads: 6.875” × .75”
MECHANICAL SPECIFICATIONS• Hold Live Matter: 1/4” from trim• Type of Binding: Perfect bound• Material Policy: Reproduction material will be held 12
months from date of last insertion and then destroyed.
DIGITAL FILES• Include standard trim, bleed, and center marks in all
separations and outside trim (no marks included in the “live” image area)
• Please supply PDFs as single pages. Export settings can be found here: http://www.rrdonnelley.com/ prepress/prepare/indesign/export-pdf.aspx
• A CD ROM and contact color proof of the file should also be sent to: Krassi Varbanov, Haymarket Media Inc., 114 West 26th Street, 4th Fl., New York, NY 10001
BELLYBAND/COVERTIP PRICING & PRINT MECHANICAL REQUIREMENTS
YOUR AD HERE
BELLY BANDS
Fold In SpecsTrim Size: 22.75” × 3.5” (flat)Stock: 70#-80#Color: 4/0 process over black, bleedBinding: glue tipped to a specific pagePricing Includes: standard postage to polybag with edition
Wrap Around SpecsTrim Size: 16.9375” × 4” (flat)Stock: 70#-80#, can not be UV coated Color: 4/0 process over black, bleedBinding: glue tipped around bookPricing Includes: standard postage to polybag with edition
Half PageTrim: 7.5” × 5.5”Stock: 100# text matte preferred (gloss also accepted)Color: 4/0 Binding: glue tipped to coverPricing Includes: standard postage to polybag with edition
Outside
HALF PAGE COVER TIPS
AMOUNT PRICEPER
UNIT
19,000 (full run) $20,000 $1.05
AMOUNT PRICEPER
UNIT
19,000 (full run) $20,000 $1.05
AMOUNT PRICEPER
UNIT
19,000 (full run) $15,000 $0.79
Inside
DIGITAL | WEB
CONTENT INCLUDES
• Electronic access to information that enables quality oncology care
• Daily reports from the recent literature• Up-to-date drug information • Patient information and fact sheets• Point-of-care guides and tools• Interactivity with oncology colleagues
1. A minimum of two ad units required, campaigns with only one ad unit available are subject to a premium2. Available based on estimated inventory to the selected geographies3. Provides HDP data (name, profession, etc.) for impressions and clicks on targeted ad campaigns
Online Opportunities CPM Price (net/net)
Run of Site (ROS) Banner Ads1
• 25,000 impressions/month to any visitor to the site• 70% viewability
$75 $1,875/month
List-Match Targeted Banner Ads1
• Match your list to Oncology Nurse Advisor’s list of validated HCPs• Deliver your ads to only the HCPs you are targeting• Delivers 25,000 impressions/month (Impressions dependent on the results of the match)• Creation of a unique list by combining data points (e.g., multiple professions and/or
specialties, prescribing data, IDC-9 or CPT codes, etc) will be billed at the List Match Targeted Banner Ad price plus pass through costs to create the list
• 70% viewability
$207$5,175/mos
dependent on list match
Geo Targeted Campaigns Run of Site (ROS)2 0.5× premium on banner ad rates
HCP-Level Data — Professionally Targeted Campaigns3 2× premium on banner ad rates
Programmatic BuyingROS: $76
List-Match Targeted: $335
Native Advertising Sponsorship (net/net)
Brand Connect• 14 day Native Advertising program• Pricing based on estimated impressions, posting fee, email drops, value of high impact placement on page(s)
and within content stream• All content is clearly marked as sponsored content throughout
$2,500
PRICING
Leaderboard — 728 × 90
Half Page/Filmstrip — 300 × 600
Box Ad/Sidekick — 300 × 250
Box Ad/Sidekick (sidebar) — 300 × 250
Half Page/Filmstrip (sidebar) — 300 × 600
SUPPORTED AD UNITS:
DIGITAL | WEB
AUDIENCE PENETRATION• More than 179,000 page views per month1
• Over 98,000 unique visitors per month1
• 25,000 newsletter opt-ins2
• 59% of users visit the site at least once a week3
• 34%of users return in less than one day3
1. Omniture, June 2015, ONA Monthly Report2. Silverpop, June 2015, ONA Monthly Report3. Omniture, September 2015, ONA Monthly Report
Home Page Opportunities Price (net/net)
Homepage Takeover1
• 100% SOV; own all ad inventory on the home page for 24 hours• Available for a maximum of two weeks each month
$870/day
$6,090/week
Prestitial• 100% SOV; sits “over” the site and all pages are routed through the ad• Appears once per unique visitor per 24 hours
$870/day
$6,090/week
Targeted Prestitial• Number of Impressions is dependent on the size of the target list
Ask Publisher
Interstitial• Number of impressions is dependent on estimated traffic to the section and if prestitial is also sold• Appears once per unique visitor per 24 hours
Ask Publisher
Contextual Opportunities Sponsorship (net/net)
Topic/Department/Section Takeover• 100% SOV for any Department of you choice• Advisor channels are not available for section takeovers
$2,400/month
First Report — Live Conference Coverage• 25% banner ad SOV on Home Page, articles, and emails• News posted daily on-site, app, and newsletters• Newsletters sent daily in addition to wrap-up after conference concludes• Video interviews with thought leaders at the conference• Estimated 25,000 impressions• Advertiser must supply at least 2 ad units
$8,500/conference
1. A minimum of two ad units required
PRICING
Intersitial/Prestitial — 640 x 480
Intersitial/Prestitial — 300 x 600
Intersitial/Prestitial — 300 x 250
SUPPORTED AD UNITS:
DIGITAL | MOBILE
Smartphone — 300 × 50
Tablet — 728 × 90
MOBILE APP SUPPORTED AD UNITS
MOBILE WEB SUPPORTED AD UNITS Leaderboard — 728 × 90
Half page — 300 × 600
Box Ad — 300 × 250
AUDIENCE PENETRATION• More than 24,000 app downloads1
• More than 11,500 page views per month1
1. Omniture, June 2015 ONA Monthly report
Notes:• Animated gifs are permitted but only the first frame will display in many email clients. Please ensure the first frame has brand name and call to action.• For most third party ad servers sending over a noscript standard tag is acceptable.• DFA and Pointroll users must send over a 1×1 and click tracker.• Text ads can have a headline of 100 characters including spaces, plus body copy of 300 characters including spaces.
DimensionsFriendly/
Rising Star Name
File Size Rich Media Third Party Ad Served
Site Served Static Image
HTML5 Accepted Animation Accepted
VendorsFlash
Accepted
728 × 90 Leaderboard 30k Yes Yes Yes Yes Unlimited All No
300 × 600 Half Page 30k Yes Yes Yes Yes Unlimited All No
300 × 250 Box Ad 30k Yes Yes Yes Yes Unlimited All No
320x50 Smartphone
Mobile Leaderboard
30k Yes Yes Yes Yes Unlimited All No
DimensionsFriendly/
Rising Star Name
File Size
Rich media
Third Party Ad Served
Site Served Static Image
HTML5 Accepted Animation Accepted
VendorsFlash
Accepted Expandable
728 × 90 Tablet
Full Page Flex, Pull, Slider, Filmstrip
30k Yes Yes Yes Yes Unlimited All No
300 × 50 Smartphone
Full Page Flex, Pull, Slider, Filmstrip
30k Yes Yes Yes Yes Unlimited All No320 × 480
(max)
PRICING
Mobile App CPM
Run of Site (ROS) Banner1 $75
List Match Targeted1 $207
Geo Targeted 0.5× premium on banner ad rates
HCP Level Data 2× premium on banner ad rates
1. 70% viewability
Mobile Web
Mobile App
MOBILE SPECS
Smartphone — 320 × 50
EDITORIAL E-NEWSLETTERSMore than 17,000 opted-in healthcare professionals
Editor’s Choice
The Editor’s Choice newsletter is distributed several times each week to over 18,000 opted-in health care providers. The Editor’s Choice keeps the Oncology Nurse Advisor audience informed of the top oncology news, and presents articles focusing on specific cancer types.
ONA Online
Focusing on exclusive online-only content, ONA Online newsletters feature answers to specific practice questions relevant to oncolgy nursing as well as timely medical conference coverage. The ONA Online newsletter is distributed to over 19,000 opted-in health providers.
Spotlight
The ONA spotlights feature key research, news, and clinical commentary to over 18,000 opted in oncology professionals on key topic-specific areas.
Use your web ads on ONA e-Newsletters!
ONA supports animated GIFs in email, and we can include ISI as “text” below a 300 × 250 ad unit, in a uniquely formatted e-Mail that allows you to use your web ads on newsletters!
e-Newsletter Opportunities price (net/net)
Editorial e-Newsletters• 25,000+ opted-in validated HCPs
— Editor’s Choice — ONA Online — Spotlight
$2,500$2,500$3,000
CUSTOM E-MAIL MARKETING PROGRAMS• E-Mail marketing provides timely and cost-
effective message delivery• Use ONA to target your “called on” or “no see”
HCPs• Quickly measure ROI, including e-Mails delivered,
bounces, opens, click-throughs, etc• Include specific links to your branded or
unbranded site/portal
Custom e-Mail Blasts price (net/net)
xPress• Distribute pre-approved material to
target list of HCPs• Leverage the strength of ONA to cut
through the inbox clutter• Note: Additional fees apply if newsletter
needs legal review, tracking codes added, etc
• See Account Manager for required specs
$0.35/name + $1,500 setup fee;
sponsor provides content; list-matching charges apply
Minimum: $3,500 ($2,000 list fee plus
$1,500 set-up)
AlertHaymarket creates content; consult Account Manager
for details and pricing
Leaderboard — 728 × 90
Box Ad — 300 × 250
DISCOUNTS* $500 off/drop for commitment to 3 or more drops* $1,000 off/drop for commitment to 6 or more drops
SUPPORTED AD UNITS
ADVISOR CHANNELS
PROGRAM OVERVIEW• Identify key content channels that offer an
opportunity to provide HCPs with more in-depth clinical information
• Haymarket provides all marketing to the Advisor Channel
• Engage a “channel specific” section editor to provide guidance on content
- Peer-to-peer, KOL multimedia product - Expert Perspectives - Clinical Viewpoints - Disease specific news, features, treatment
regimens and drug monographs• 25% SOV advertising sponsorship
Sponsorship provides a cost-effective, targeted, strategic message placement with multiple touchpoints to key targets
• 1 year of banner ads with minimum 25% SOV within onsite channel
• 1 year of banner ads with minimum 25% SOV within mobile channel
• Banner ad rotation in monthly Advisor e-Newsletter
• Investment: $80K (minimum 25% SOV)• Print ad in annual supplement to CTA• Digital ad in digital edition of annual
supplement to CTA
Metrics
• Total visits• Unique visits• Page views• Time spent on site• Video loads• Video plays• Lenght of video view
CONTENT DISSEMINATION
Multiple touch-points with key target audiences: Web, Email, Mobile, Print, Digital Edition
A24 FEATURE
Enhanced Ability to Predict Outcomes in Patients with RCCKey fi ndings from the 2015 American Urological Association annual meeting.
A21 VIEWPOINT
RCC May Reprogram to Minimize Immune Response Researchers focus on the impact of grade and its meaning for patients.
A22 VIEWPOINT
Robotic-Assisted Laparoscopic RadicalNephrectomyCollaboration leads to new approach for patient with metastatic disease.
SPECIAL EDITION:
Renal Cell Carcinoma
CTA_supp_Cover_RCC.indd 1 6/24/15 12:06 PM
Content
Banner Ads
Native Ads
Newsletter Ads
Reporting
PROGRAM OVERVIEW• Brand Connect connects Haymarket’s audiences with client materials • Asset Syndication (video or static) through Haymarket’s networks and channels• Multi-touchpoint strategy• $125,000 for 6 months
BRAND CONNECT +PLUS
BUY INCLUDES:• Hosting of client resource center containing
assets and links for six months• 25k ROS impressions per month• Six weeks of native ads (one per month)• Three custom e-blasts• Ads on one editorial newsletter per week• Triggered email message to users who visit
resource center
ONA NAVIGATION SUMMIT
EXHIBITOR $2,750
(Non-Profit $775)SILVER
$10,000GOLD
$15,000PLATINUM
$25,000
8” × 10” booth (non-profit tabletop) × × ×
Sponsor recognition on summit website — logo with link & company description 50 words - no logo 50 words 70 words 100 words
Sponsor listing in on-site program guide × × × ×
Sponsor recognition on signage and the summit × × × ×
Passport challenge × × × ×
Exhibit badges 2 4 4 6
Full conference registration badges 2 4 6
Conference bag insert × × ×
Sponsor level ribbon on staff badges × × ×
Conference guide ad 1/2 page Full page Full page
Premier booth location × × ×
Breakfast roundtable1 × ×
Co-sponsorship (breaks) × ×
General session lunch sponsor ×
Logo on conference bag ×
Door drop (1) ×
Verbal recognition during welcome ×
1. Breakfast Roundtable includes: Two 20-minute slots (7:00 am - 7:20 am & 7:30 am - 7:50 am) banquet table with tumor type/topic signage and sponsor logo, sponsor acts as moderator of table, roundtable sign up at Summit registration table, roundtable listing with sponsors logo in on-site conference guide
The conference was very well organized. Addressing needs of Navigation, both for a new and seasoned navigator. There was something useful, stimulating in each session. I would attend again.”
“
- Cindy Jones, BSN, RN, OCN, CTTS, Summa Heath Systems
(2015 Summit Attendee)
To learn about these and other sponsorship opportunities please contact our Event Sales Manager:Emily [email protected](646) 638-6034
SPONSORSHIP OPPORTUNITIES
Charting Our Direction
haymarketoncology
April 7-9, 2016Gaylord Palms Resort & Convention CenterOrlando, Florida
ONANavigationSummit.com
2 0 1 6E X H I B I T O R P R O S P E C T U S
CUSTOM SOLUTIONS
Proven ability to deliver messages across a variety of media options
Concise Consult®Custom Pocket References
The Pocket GuideGeneric to Brand Reference and Pharmacy Facts
Informationprovided by
2012/2013 EDITION
Goodnews travels fast.Your trusted partner has launched a line of oral contraceptives.
Sandoz is bringing several generic options to pharmacies, and everyone should like the sound of that.
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RESPIRATORY POckET REfEREncE
2014 EdITIOn
Compliments of
Integrated Prescribing Alert
xPress Direct Mail & Email Fact Pack®
Prsrt StdUS Postage
PAIDPermit #XXX
S. Hackensack, NJ
MPR PRescRibing AleRt®important information – Open immediately
QXR580602
ADHD Treatment
Option
PRI Healthcare Solutions, Division of Haymarket Media, Inc.25 Philips Parkway, Suite 104Montvale, NJ 07645
W13-164 Quillivant Env v8.indd 1 10/10/13 11:24 AM
PRESCRIBING ALERT®
Dear Healthcare Professional,
At MPR we strive to bring you important drug information in a concise and timely fashion. In keeping with this goal, we are pleased to bring you this PRESCRIBING ALERT about Quillivant XR™ (methylphenidate HCl) CII, a product of Pfizer Inc.Quillivant XR is a central nervous system stimulant indicated for the treatment of attention deficit hyperactivity disorder (ADHD). The efficacy of Quillivant XR was established in a 2-week, placebo-controlled trial in children aged 6 to 12 years with a diagnosis of ADHD. Accumulated efficacy data from other methylphenidate products were also considered.Quillivant XR has been shown to improve classroom attention and behavior in children with ADHD. Quillivant XR demonstrated proven results starting at 45 minutes, 4 hours (primary endpoint), and continues to be effective to 12 hours post-dosing.
More information about the use of Quillivant XR is available at www.QuilliantXRPro.com.
SELECTED SafETy InformaTIonWarnInG: aBUSE anD DEPEnDEnCE
CnS stimulants, including Quillivant Xr, other methylphenidate-containing products, and amphetamines, have a high potential for abuse and dependence. assess the risk of abuse prior to prescribing, and monitor for signs of abuse and dependence while on therapy.
Please see Important Safety Information on the next page.Please see full Prescribing Information and Medication Guide,
including BOXED WARNING regarding Abuse and Dependence, enclosed in the envelope.
Sincerely,
Madonna Krawczyk, PharmD Director of Clinical Communications MPR Custom Programs
(Important Safety Information on next page)
RefeRence
1. Quillivant XR [prescribing information]. New York, NY: Pfizer Inc; 2013.
W13-164 Quillivant Letter v17.indd 1 10/10/13 11:23 AM
√ MPR PRescRibing AleRt
Quillivant XR™(methylphenidate HCl) CII
[√] First and only extended-release oral suspension for ADHD treatment ■ Quillivant XR™ (methylphenidate HCl) has once-daily administration—in the morning,
with or without food
SELECTED SAFETY INFORMATION
WARNING: ABUSE AND DEPENDENCECNS stimulants, including Quillivant XR, other methylphenidate-containing products, and amphetamines, have a high potential for abuse and dependence. Assess the risk of abuse prior to prescribing, and monitor for signs of abuse and dependence while on therapy.
Company: Pfizer Inc.pharmacologic Class: Central nervous system stimulant.formulation: Extended-release oral suspension (concentration after reconstitution with water): 25 mg/5 mL (5 mg/mL).indication: For the treatment of attention deficit hyperactivity disorder (ADHD). The efficacy of Quillivant XR was established in a 2-week, placebo-controlled trial in children aged 6 to 12 years with a diagnosis of ADHD. Accumulated efficacy data from other methylphenidate products were also considered.dosing: •<6yrs: not established. •≥6yrs: Recommended starting dose: 20 mg (4 mL). •Once daily in the morning with or without food. •Dose may be titrated weekly in increments of 10 mg (2 mL) to 20 mg (4 mL); max 60 mg daily. •Dose should be individualized according to the needs and responses of the patient. •Shake vigorously for 10 seconds before each use. •Reevaluate periodically to assess the long-term usefulness in maintenance therapy. •Reduce dosage or discontinue therapy if patients exhibit paradoxical aggravation of symptoms or other side effects. •Discontinue drug if improvement is not observed after an appropriate dose adjustment over a one-month period.Contraindications: Known hypersensitivity to methylphenidate or product components. During or within 14 days of monamine oxidase inhibitors (MAOIs).
boxed Warning: high potential for abuse and dependence. Assess risk of abuse and monitor for signs of abuse and dependence while on therapy. Warnings & precautions: •Risk of sudden death in patients with known structural cardiac abnormalities, cardiomyopathy, serious arrhythmias, and coronary artery disease. Evaluate if chest pain, unexplained syncope, arrhythmias or other serious cardiac problems develop. •Monitor for hypertension and tachycardia. •May cause psychotic or manic symptoms in patients with no prior history. May exacerbate symptoms in patients with pre-existing psychiatric illness. Evaluate for bipolar disorder prior to use. •Peripheral vasculopathy including Raynaud’s phenomenon may develop, carefully observe for digital changes. •Monitor height and weight of children due to risk of long term suppression of growth. interactions: See Contraindications. Concomitant MAOIs can cause hypertensive crisis.special populations: Pregnancy (Cat. C). Nursing mothers: not recommended.Adverse reactions: Appetite decreased, insomnia, nausea, vomiting, dyspepsia, abdominal pain, weight decreased, anxiety, dizziness, irritability, affect lability, tachycardia, blood pressure increased.how supplied: Bottles of powder for reconstitution—300 mg/60 mL; 600 mg/120 mL; 750 mg/150 mL; 900 mg/180 mL.
(continued on next page)
Please see Important Safety Information and Indication on page 6.
Please see full Prescribing Information and Medication Guide, including BOXED WARNING regarding Abuse and Dependence, enclosed in the envelope.
1
Information summarized from Highlights section of Prescribing information. Please see Important Safety Information and Indication on page 6.
W13-164 Quillivant Alert v28.indd 1 10/10/13 2:31 PM
Print Digital
Print Digital
Dear Healthcare Professional,
At MPR we strive to bring you important drug information in a concise and timely fashion. In keeping with this goal, we are pleased to bring you this MPRxpress™ from GlaxoSmithKline and Theravance, makers of BREO® ELLIPTA™ (fluticasone furoate 100 mcg and vilanterol 25 mcg inhalation powder) for oral inhalation. Indications for BREO ELLIPTA • BREO ELLIPTA is a combination inhaled corticosteroid/long-acting beta2-adrenergic agonist (ICS/LABA) indicated for the long-term, once-daily, main-
tenance treatment of airflow obstruction in patients with chronic obstructive pulmonary disease (COPD), including chronic bronchitis and/or emphysema.• BREO ELLIPTA is also indicated to reduce exacerbations of COPD in patients with a history of exacerbations.• BREO ELLIPTA is NOT indicated for the relief of acute bronchospasm or for the treatment of asthma.
IMPORTANT SAFETY INFORMATION for BREO ELLIPTA WARNING: ASTHMA-RELATED DEATH• Long-acting beta2-adrenergic agonists (LABAs), such as vilanterol, one of the active ingredients in BREO ELLIPTA, increase the risk of
asthma-related death. A placebo-controlled trial with another LABA (salmeterol) showed an increase in asthma-related deaths in subjects receiving salmeterol. This finding with salmeterol is considered a class effect of all LABAs, including vilanterol.
• The safety and efficacy of BREO ELLIPTA in patients with asthma have not been established. BREO ELLIPTA is not indicated for the treatment of asthma.
Please see additional important prescribing information below.
BREO ELLIPTA is the only once-daily ICS/LABA (inhaled corticosteroid/long-acting beta2-agonist) for the maintenance treatment of COPD (chronic obstructive pulmonary disease). Once-daily BREO ELLIPTA provided sustained duration of action for a full 24 hours (as measured by FEV1.) Enclosed you will find the BREO ELLIPTA full prescribing information, as well as a product information sheet that highlights key points about BREO ELLIPTA and the Important Safety Information. If you would like to receive samples, please fill out and return the business reply card that is also included.
IMPORTANT SAFETY INFORMATION for BREO ELLIPTA CONTRAINDICATIONS• BREO ELLIPTA is contraindicated in patients with severe hypersensitivity to milk proteins or who have demonstrated hypersensitivity to either
fluticasone furoate, vilanterol, or any of the excipients.
WARNINGS AND PRECAUTIONS• BREO ELLIPTA should not be initiated in patients during rapidly deteriorating or potentially life-threatening episodes of COPD.• BREO ELLIPTA should not be used for the relief of acute symptoms, i.e., as rescue therapy for the treatment of acute episodes of bronchospasm. Acute
symptoms should be treated with an inhaled, short-acting beta2-agonist.• BREO ELLIPTA should not be used more often than recommended, at higher doses than recommended, or in conjunction with other medications
containing LABAs, as an overdose may result. Clinically significant cardiovascular effects and fatalities have been reported in association with excessive use of inhaled sympathomimetic drugs. Patients using BREO ELLIPTA should not use another medicine containing a LABA (e.g., salmeterol, formoterol fumarate, arformoterol tartrate, indacaterol) for any reason.
• Oropharyngeal candidiasis has occurred in patients treated with BREO ELLIPTA. Advise patients to rinse the mouth without swallowing following inhalation to help reduce the risk of oropharyngeal candidiasis.
• An increase in the incidence of pneumonia has been observed in subjects with COPD receiving BREO ELLIPTA. There was also an increased incidence of pneumonias resulting in hospitalization. In some incidences these pneumonia events were fatal.
– In replicate 12-month studies of 3255 subjects with COPD who had experienced a COPD exacerbation in the previous year, there was a higher incidence of pneumonia reported in subjects receiving BREO ELLIPTA 100/25 mcg (6% [51 of 806 subjects]), fluticasone furoate (FF)/vilanterol (VI) 50/25 mcg (6% [48 of 820 subjects]), and FF/VI 200/25 mcg (7% [55 of 811 subjects]) than in subjects receiving VI 25 mcg (3% [27 of 818 subjects]). There was no fatal pneumonia in subjects receiving VI or FF/VI 50/25 mcg. There was fatal pneumonia in 1 subject receiving BREO ELLIPTA at the approved strength (100/25 mcg) and in 7 subjects receiving FF/VI 200/25 mcg (<1% for each treatment group).
• Physicians should remain vigilant for the possible development of pneumonia in patients with COPD, as the clinical features of such infections overlap with the symptoms of COPD exacerbations.
• Patients who use corticosteroids are at risk for potential worsening of existing tuberculosis; fungal, bacterial, viral, or parasitic infections; or ocular herpes simplex. A more serious or even fatal course of chickenpox or measles may occur in susceptible patients. Use caution in patients with the above because of the potential for worsening of these infections.
Please see additional Important Safety Information for BREO ELLIPTA on back. Please see accompanying full Prescribing Information, including Boxed Warning and Medication Guide, for BREO ELLIPTA.
PRI Healthcare Solutions | Haymarket Oncology140 East Ridgewood Ave., Suite 176N, Paramus, NJ 07652
Learn more about an option in short-acting G-CSF therapyIMPORTANT INFORMATION – Open ImmediatelyONC-40794 June 2015
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Monthly Prescribing Reference
Haymarket Media Inc.
114 W. 26th Street, 4th Floor
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IMPORTANT SAFETY INFORMATION
WARNING: SUICIDAL THOUGHTS AND BEHAVIORS Antidepressants increased the risk of suicidal thoughts and behavior in children, adolescents, and young adults in short-term studies. These studies did not show an increase in the risk of suicidal thoughts and behavior with antidepressant use in patients over age 24; there was a reduction in risk with antidepressant use in patients aged 65 and older. In patients of all ages who are started on antidepressant therapy, monitor closely for worsening, and for emergence of suicidal thoughts and behaviors. Advise families and caregivers of the need for close observation and communication with the prescriber. FETZIMA is not approved for use in pediatric patients.
CONTRAINDICATIONS • FETZIMA is contraindicated in patients with a hypersensitivity to levomilnacipran, milnacipran HCl, or to any excipient in
the formulation.• The use of MAOIs intended to treat psychiatric disorders with FETZIMA or within 7 days of stopping treatment with FETZIMA
is contraindicated due to an increased risk of serotonin syndrome. The use of FETZIMA within 14 days of stopping an MAOI intended to treat psychiatric disorders is also contraindicated.
• Starting FETZIMA in a patient who is being treated with MAOIs such as linezolid or intravenous methylene blue is also contraindicated due to an increased risk of serotonin syndrome.
• Do not use FETZIMA in patients with uncontrolled narrow-angle glaucoma.
WARNINGS & PRECAUTIONS • All patients being treated with antidepressants should be monitored appropriately and observed closely for clinical
worsening, suicidality, and unusual changes in behavior, especially during the first few months of treatment and when increasing or decreasing the dose. Consider changing the therapeutic regimen, including possibly discontinuing the medication, in patients whose depression is persistently worse or includes symptoms of anxiety, agitation, panic attacks, insomnia, irritability, hostility, aggressiveness, impulsivity, akathisia, hypomania, mania, or suicidality that are severe, abrupt in onset, or were not part of the patient’s presenting symptoms. Families and caregivers of patients being treated with antidepressants should be alerted about the need to monitor patients daily. Prescriptions for FETZMA should be written for the smallest quantity of capsules consistent with good patient management, in order to reduce the risk of overdose.
• Serotonin Syndrome: The development of a potentially life-threatening serotonin syndrome has been reported with SNRIs and SSRIs both when taken alone, but especially when co-administered with other serotonergic agents (including triptans, tricyclic antidepressants, fentanyl, lithium, tramadol, tryptophan, buspirone, and St. John’s Wort) and with drugs that impair metabolism of serotonin (in particular, MAOIs, both those intended to treat psychiatric disorders and also others, such as linezolid and intravenous methylene blue). Symptoms of serotonin syndrome may include mental status changes (eg, agitation, hallucinations, delirium, and coma), autonomic instability (eg, tachycardia, labile blood pressure, diaphoresis, flushing, hyperthermia), neuromuscular symptoms (eg, tremor, rigidity, myoclonus, hyperreflexia, incoordination), seizures, and/or gastrointestinal symptoms. If symptoms of serotonin syndrome occur, discontinue FETZIMA and initiate supportive treatment. If concomitant use of FETZIMA with other serotonergic drugs is clinically warranted, patients should be aware of a potential increased risk for serotonin syndrome, particularly during treatment initiation and dose increases.
• SNRIs, including FETZIMA, have been associated with increases in blood pressure. Blood pressure should be measured prior to initiating treatment and periodically throughout FETZIMA treatment. Pre-existing hypertension should be controlled before initiating treatment with FETZIMA. For patients who experience a sustained increase in blood pressure, discontinuation or other appropriate medical intervention should be considered.
• SNRIs including FETZIMA have been associated with an increase in heart rate. Heart rate should be measured prior to initiating treatment and periodically throughout FETZIMA treatment. Pre-existing tachyarrhythmias and other cardiac disease should be treated before starting therapy with FETZIMA. For patients who experience a sustained increase in heart rate, discontinuation or other appropriate medical intervention should be considered.
• SSRIs and SNRIs, including FETZIMA, may increase the risk of bleeding events, some serious. Concomitant use of aspirin, warfarin, NSAIDs and other anticoagulants may add to this risk.
• Mydriasis has been reported in association with SNRIs including FETZIMA; therefore, FETZIMA should be used with caution in patients with controlled narrow-angle glaucoma. Patients with raised intraocular pressure should be monitored. DO NOT use FETZIMA in patients with uncontrolled narrow-angle glaucoma.
• SNRIs, including FETZIMA, can affect urethral resistance. Caution is advised when using FETZIMA in patients prone to obstructive urinary disorders.
• Symptoms of mania/hypomania were reported in 0.2% of FETZIMA-treated patients and 0.2% of placebo-treated patients in clinical studies. As with all antidepressants, FETZIMA should be used cautiously in patients with a history or family history of bipolar disorder, mania or hypomania. Prior to initiating treatment with FETZIMA, patients should be adequately screened to determine if they are at risk for bipolar disorder. FETZIMA is not approved for use in treating bipolar depression.
• FETZIMA should be prescribed with caution in patients with a seizure disorder.• Discontinuation symptoms, some serious, have been reported with discontinuation of serotonergic antidepressants such as
FETZIMA. Gradual dose reduction is recommended, instead of abrupt discontinuation, whenever possible. Monitor patients when discontinuing FETZIMA. If intolerable symptoms occur following a dose decrease or upon discontinuation of treatment, consider resuming the previously prescribed dose and decreasing the dose at a more gradual rate.
• Advise patients that if they are treated with diuretics or are otherwise volume depleted, or are elderly, they may be at greater risk of developing hyponatremia while taking FETZIMA. Although no cases of hyponatremia resulting from FETZIMA treatment were reported in the clinical studies, hyponatremia has occurred as a result of treatment with SSRIs and SNRIs. FETZIMA should be discontinued in patients with symptomatic hyponatremia and appropriate medical intervention should be instituted.
ADVERSE REACTIONS • The most commonly observed adverse reactions in MDD patients treated with FETZIMA in placebo-controlled studies (incidence
≥5% and at least twice the rate of placebo) were: nausea, constipation, hyperhidrosis, heart rate increased, erectile dysfunction, tachycardia, vomiting, and palpitations.
Please refer to the full Prescribing Information for FETZIMA.
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Click here to view the full MPR PRESCRIBING ALERT
Lift the burden of depression with FETZIMA™ (levomilnacipran extended-release capsules)
Prescribing Alert®
√ MPR PRescRibing AleRt
FETZIMA™levomilnacipran extended-release capsules
[√] fetZIma has 3 effective dosage strengths: 40 mg, 80 mg, or 120 mg taken once daily1
[√] Dose adjustment for fetZIma is not recommended for a range of patient populations1,4
Important Safety InformatIon
WARNING: SUICIDAL THOUGHTS AND BEHAVIORS Antidepressants increased the risk of suicidal thoughts and behavior in children, adolescents, and young adults in short-term studies. These studies did not show an increase in the risk of suicidal thoughts and behavior with antidepressant use in patients over age 24; there was a reduction in risk with antidepressant use in patients aged 65 and older. In patients of all ages who are started on antidepressant therapy, monitor closely for worsening, and for emergence of suicidal thoughts and behaviors. Advise families and caregivers of the need for close obser-vation and communication with the prescriber. FETZIMA is not approved for use in pediatric patients.
company: Forest Pharmaceuticals, Inc.Pharmacologic class: Serotonin and norepinephrine reuptake inhibitor (SNRI).Active Ingredient: Levomilnacipran 20 mg, 40 mg, 80 mg, 120 mg; extended-release capsules.Indication: Treatment of major depressive disorder (MDD). Efficacy and safety for the management of fibromyalgia have not been established.Mechanism of Action: The exact mechanism of the antidepressant action unknown, but is thought to be related to the potentiation of serotonin and norepinephrine in the central nervous system, through inhibition of reuptake at serotonin and norepinephrine transporters.Dosing: Initially 20 mg once daily for 2 days, and then increase to 40 mg once daily; may increase dose in 40 mg increments at intervals of ≥2 days; max 120 mg once daily.Specific Populations: Pregnancy: Cat. C. Nursing mothers: not recommended. Renal impairment: moderate (CrCl 30–59 mL/min): max 80 mg once daily; severe (CrCl 15–29 mL/min): max 40 mg once daily. ESRD: not recommended. Pediatrics: The safety and effectiveness have not been established.contraindications: During or within 14 days of MAOIs. Concomitant linezolid or IV methylene blue. Uncontrolled narrow-angle glaucoma.Warnings & Precautions: Increased risk of suicidal thinking and behavior in children, adolescents, and young adults; monitor closely for clinical worsening and unusual changes. Monitor for serotonin syndrome; discontinue if develops. Mania/hypomania. Bipolar disorder. Pre-existing hypertension. Cardio- or cerebrovascular disease.
Arrhythmias. Monitor blood pressure (BP) and heart rate (HR); reduce dose or discontinue if elevation persists. Risk of bleeding. Controlled narrow-angle glaucoma. Obstructive urinary disorders. Seizure disorder. Volume depleted. Reevaluate periodically. Write Rx for smallest practical amount. Avoid abrupt cessation. (See Important Safety Information below and throughout.) Drug Interactions: See Contraindications. Allow at least 14 days after MAOI discontinuation before starting levomilnacipran; allow at least 7 days after discontinuing levomilnacipran before starting an MAOI. Increased risk of serotonin syndrome with other serotonergic drugs (eg, triptans, tricyclic antidepressants, fentanyl, lithium, tramadol, tryptophan, buspirone, St. John’s Wort) or with drugs that impair serotonin metabolism (eg, MAOIs, linezolid, IV methylene blue). Increased risk of bleeding with concomitant NSAIDs, aspirin, anticoagulants; monitor. Concomitant strong CYP3A4 inhibitors (eg, ketoconazole, clarithromycin, ritonavir): adjust dose to max 80 mg once daily. Avoid alcohol. Caution with other CNS-active drugs, or drugs that can increase BP or HR.Adverse Reactions: Most common (incidence ≥5.0% and at least twice the rate of placebo): nausea, constipation (9.0% vs 3.0%), hyperhidrosis (9.0% vs 2.0%), heart rate increased (6.0% vs 1.0%), erectile dysfunction (6.0% vs 1.0%), tachycardia (6.0% vs 2.0%), vomiting (5.0% vs 1.0%), and palpitations (5% vs 1%).How Supplied: Capsules 20 mg—30 count-bottles; 40 mg, 80 mg, 120 mg—30 count- and 90 count-bottles Titration Pack—1 (2 x 20 mg + 26 x 40 mg).
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Please see additional Important Safety Information throughout, including Boxed Warning, and enclosed full Prescribing Information.
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To: [Healthcare practitioner’s email] Sent: Day, Month XX, 2013From: MPR on behalf of Forest Pharmaceuticals, Inc.Subject: Is recurrent major depression a burden for your patient?
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√ MPR PRESCRIBING ALERT
Extended-release treatment option for major depressive disorder
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