Success Starts with A Written Content Marketing Strategy

My neighbor has an immaculate lawn. It’s not just gorgeously green. It’s perfectly

landscaped with stunning flowerbeds, a birdbath, and statues. Her flowers are the talk of

the neighborhood every spring. At first, I was envious because no matter how hard I tried

to keep up with my lawn, I failed, miserably. Until one day, in a fleeting conversation

while retrieving the newspaper, my neighbor said she had to find her lawn list. My ears

perked right up. She had a list? It was a light bulb moment. The difference between her

success and mine came down a written list.

Working in the B2B and B2C industries is an amazing feat. We’ve all been the fledgling

startup, and we’ve all looked at our “neighbor” with a tinge of jealousy over their visible

success. We’ve hammered away at our own, and felt second-rate in comparison. Success

in the world of business starts with awritten content marketing strategy. Yet, 48

percent of businesses don’t write their strategy down!

If you’re in the 48 percent, don’t fret. We’ve all been there. The trick is getting out and

staying out.

Write it OUT!

35% of organizations that experienced unrivaled success from their content had a written

marketing strategy. Why write it out?

A written strategy provides visible goals with definition.

A tangible strategy allows for analysis and adaptation.

Written strategies are more likely to be followed.

Let’s go back to my lawn for a moment. I had every intention of keeping up with the yard

work and watering the flowers, but I didn’t. I inevitably forgot, and the flowers perished.

I’d forget to check the weather report, and I’d miss my window of opportunity to mow

before the grass became unruly. I even ended up with patches of dead grass because I

forgot to pick up the kids’ toys. I had the intention, but intentions are not actions.

A written content strategy turns intent into action. It also holds us accountable to

those actions. It gives us a reference point and a means of returning after a set period to

analyze whether the plan works. Then, we adjust as needed.

A content plan that exists solely in our head lacks everything. We can’t adequately

share it with our team. We can’t act on it. We can’t improve upon it. We just hope for

green grass and gorgeous flowers.

Get Your Keys to the Kingdom

We live in the age of content marketing. It’s the number one tool driving online, even

offline, conversion. Content is king, especially when it comes to inbound marketing.

People want original, valuable content. They want benefits! They want the human

experience. And they want it all from your business.

Here at Aiden Marketing, we’ve tireless worked to forge the keys to the kingdom. Our

goal is your success. If you’re ready to unlock the limitless potential of your business,

grab a free copy of our whitepaper – your set of keys to the Kingdom of Content

Success.

Does your company have a written content marketing strategy? If so, please share how

it’s been of benefit. If not, then let us know why. What’s your biggest content marketing

challenge? We encourage you to leave a comment or question below and our team will

reply.

Learn How to Develop Your Content Marketing Strategy –

DOWNLOAD FREE White Paper Today!