Have you noticed the ‘Political’ menu in your

Engaging Networks account? 

Marta Fornal de Seixas

Agenda• Introduction – Political tab and available features

• Why and when use it

• Main benefits of the tools

• In the software – how it works

• questions

‘Political’ Integrate ‘political’ and ‘campaigning’ – not

necessarily used as an isolated tool

• Engage with politicians directly – political email tool

• Collect support for specific issues – sign up page for politicians

• Segment your supporters to create more effective communication - data mapping

Direct communication with politicians• Engage with politicians directly – combine with supporter campaign action

• developing a relationship with politicians – introducing the issue before the campaign launch

• Direct targeting during election

• Send event invitations (registration forms)

• Send press releases/ reports on specific issues

• Follow up with politicians who participated in an event

• Effective political targeting – email specific MPs , if there is something happening in their constituency or if they are crucial to the campaign

Political email tool• easy to set up email

• variety of political databases

• effective segmentation - wide range of filtering tools to identify specific political targets

Segmentation – effective political targeting and supporter communication

• targeting specific MPs , if there is something specific happening in their constituency or if they are more crucial to the specific campaign

• Segmentation of supporters with the use of related political data

• contacting specific constituencies or specific areas of the country that are crucial to the campaign

• sending different campaign asks based on where supporters live

Political data mapping

• a choice of political databases

• automated daily mapping - no need to run the data manually

• The result:– easy profiling of supporter data

– customisation of supporter emails

Add relevant political data to supporter record

Election tools• collecting support and

comments from politicians during elections

• possibility of sharing with supporters through the website or campaign pages

• data calls to promote results

Political ‘issues’• collecting support and comments on

specific issues

• email with direct link to the support page

• reporting tools

• comments moderation page

• link with supporter campaigns - show support and comments & alternate messages using ‘redirect and filter’ tools

Take away points• do you do effective political targeting?

• do you segment your supporters data?

• do you target only relevant supporters in areas crucial to your campaigns?

• how much do you customise supporter communication?

Questions

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