have partnered on many stadium improvement projects that ...Throughout the years, Spokane County and...
Transcript of have partnered on many stadium improvement projects that ...Throughout the years, Spokane County and...
Brett Sports & Entertainment is a Sports Marketing Company that
specializes in minor league sports. Brett Sports & Entertainment
teams are owned by the Brett family, which includes Major League
Baseball Hall of Famer George Brett and Brett Sports managing
partner Bobby Brett.
The Spokane Indians have been in the Spokane community for over
100 years with 2012 marking the 109th season of professional
baseball in Spokane. The Indians have won 8 Northwest League
Championships (16 overall) including three (2003, 2005, 2008) with
current major league affiliate, the Texas Rangers.
Spokane Indians Mission
The Spokane Indians organization provides affordable family
entertainment for everyone by creating a safe, fun and friendly
atmosphere while exceeding guest expectations ( the WOW Factor).
George Brett, Baseball Hall of Famer
Throughout the years, Spokane County and the Spokane Indians
have partnered on many stadium improvement projects that have
made Avista Stadium one of the best minor league baseball
stadiums in the country.
Avista Stadium is currently undergoing a $3 million remodel that
will be completed by May 2013. Fans will see newly renovated
administrative and ticket offices, new team store, and main
concession stand and restroom upgrades.
Aerial View of the Spokane Indians 2013 renovations
A view of the new concession building from the North East
For the fourteenth straight year, the Spokane Indians led the Northwest League in attendance with 179,881 total fans
(4,733 per game) and ranked 3rd in total attendance for Short Season Single-A-Baseball, solidifying Spokane as the
premier place to watch baseball in the Northwest.
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The 2012 Indians season was the second highest attended sporting event in the Inland Northwest. Here’s a look
at attendance figures from the past year:
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The Spokane Indians have drawn more than 1.8 million fans over
the past decade. These fans cover a large demographic range. At
Indians games you see families, seniors, young adults… all looking
for affordable family entertainment
43% of fans are women. (MiLB Avg: 43%)
52% of adult fans have at least one child at home.
68% of adult fans have attended college.
74% of adult fans are home owners.
The average annual household income of Indians fans is $57,622
while the median household income for the Spokane area is
$44,694.
The Spokane Indians are the ticket for any advertiser that wants
to deliver their message to a large segment of the community in a
fun, family-orientated atmosphere!
Household Income Levels
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$34,999
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$49,999
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Male 57% Female 43%
Some College 35%
College Degree + 33%
High School Grad 29%
Some High School 2%
The large majority of Indians fans attend one or two games a year.
Most fans come out to a game using their employer’s season tickets,
as part of a group, or by purchasing individual game tickets.
17% of Indians fans attend as a part of a group.
18% of Indians fans buy individual walk-up game tickets at the box
office.
54% of Indians season tickets are owned by businesses, and almost
all businesses use their season tickets for customers and employees
thus insuring a variety of attendees for those season tickets throughout
the season.
The Spokane Indians are the ticket for any advertiser that wants to
deliver their message out to a large segment of the community in a
fun, family-orientated atmosphere!
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17%
Walk-Up
18% Ticket
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Other
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The Spokane Indians not only have a large demographic fan base,
but also draw from a large geographic area. While the Indians
attract families primarily from Spokane and Kootenai County, fans
travel from as far as Western Montana and Southern British
Columbia to enjoy our family-friendly atmosphere.
83% of Indians fans are from Spokane County
15% of Indians fans are from Kootenai County
1% of Indians fans are from Latah County
1% of Indians fans are from Stevens County
Avista Stadium is the perfect venue to advertise your products and
services to customers who come from a wide geographic area.
With a Spokane Indians Sponsorship, we’ll combine several of our
Sports Marketing elements together into a customized package that
addresses your marketing needs. Connect with the emotional bond
between the Spokane Indians and our fans to help sell your product.
These ties bind, and mean long term sales for your company. Create
this connection with an Indians sponsorship.
The Spokane Indians will utilize the special bond between team and
fan to help sell your product!
Indians fans won't miss your advertising by spinning the dial during each
commercial break, as happens all too often with music radio buys in this age of pre-
programmed radio selector buttons. In fact, it has been proven with live sports
radio, Indians listeners will be committed to not only the play-by-play, but also the
pre-game and post-game shows!
Lightly shaded area indicates KGA’s primary coverage.
All Indians games are broadcast live throughout the Inland Northwest
on 1510 KGA, with the voice of the Indians, Mike Boyle and legendary
broadcaster Bob Robertson.
With a radio commercial during the Indians broadcast, your message
will be broadcast live throughout the entire summer during all 76
Spokane Indians home and away games.
In addition to receiving exposure with the radio commercial, you will
receive live announcer drop-ins and pre-recorded opening and
closing radio billboards during each Indians radio broadcast.
With the Spokane Indians radio broadcast, your company will receive
maximum exposure all summer long!
2013- Indians Broadcast Team
Mike Boyle &
Hall of Fame Broadcaster, Bob Robertson
Television has held the title as the largest mass medium used for
advertising for more than 60 years, reaching more than 94% of the
country’s population. Television is an important component of a
media plan because of its persuasiveness, visual impact and
viewership retention.
Live events retain more viewers during commercial breaks than
other broadcasts!
The Indians will broadcast six games live from Avista Stadium
locally on SWX TV with special commercial and feature
opportunities available. Now, the excitement of being at the
ballpark can be seen from the comfort of your own living room.
SWX has tremendous coverage in Spokane and Coeur d’Alene,
both on cable and over-the-air. Plus, SWX is promoted in every
KHQ Newscast, 7 days a week!
Demographic Analysis: • Median Age: 53
• Home Owners: 82%
Age Analysis: • 18-55 = 53%
• 55-75 = 47%
Gender Analysis: • Male = 57%
• Female = 43%
Income Analysis: • Median Income: $48,480
• 15-35K = 37%
• 35-100K = 47 %
• 100-150K = 16%
Media Audit: - Audience Following
Pro Baseball on TV - Base Population: 474,324
Target Persons: 210,656
Indians TV Broadcasters
Sam Adams & Bob Castle
2013 - Broadcast Dates:
Friday, June 14th – Opening Night Fireworks
Saturday, June 22nd – Fireworks Night
Saturday, July 5th – Yoke’s $1 Feast Night
Friday, August 2nd – Family Feast Night
Friday, August 16th – Fireworks Night
Friday, August 23rd – Yoke’s $1 Feast Night
The Indians Promotions Staff will team up with your company to
design a nightly sponsorship that will get your name out in front of a
stadium full of potential customers. From theme nights (i.e.
Fireworks, Hawaiian Night) to famous entertainers, fans will
remember the fun and excitement they had at the Indians game and
associate it with your company.
A marketing campaign complete with the following elements will be
designed just for you:
• Mention in 130,000 Spokane Indians Pocket Schedules
• Mention in 12,000 Souvenir Scorecards
• Mention in nightly Souvenir Scorecard Game Notes insert
• Mention on the Promotions Page of the Spokane Indians website
• Live, in-stadium public address announcements
• Mentions of your name on radio advertisements produced and placed by the
Spokane Indians three days prior to your game night.
• Live announcer drop-ins during Indians radio broadcasts three games prior
to your event
• Logo in advertisement in the Spokesman-Review for a minimum of three days
prior to your event
• The Spokane Indians will secure a media partner (newspaper, television,
and/or radio) to help promote your night.
• Opportunity to have a display table during the game
• Opportunity to distribute coupons or promotional material to fans as they
leave the game.
There’s no better way to highlight your company or product
than with Spokane Indians In-Game Promotion.
A minimum of ten times during the season, your name and
brand will be in front of a captive audience at Avista Stadium.
Fans will be entertained between innings by the Indians’ zany
promotions that range from Eye Consultants Eye Ball Races
to the Pepsi Recycling Races.
Sponsorship of an In-Game Promotion includes:
• Mention in 130,000 Spokane Indians Pocket
Schedules
• Logo placement on the on-field signage
• Logo placement on the graphic scoreboard
• Live mention over the Public Address system
- Partnering with local nonprofits is not a byproduct of our business—it's how we do business.
With Indians signage, you will become a part of the pageantry
surrounding the game. Your full-color, hand painted sign will
connect your company to the exciting action on the field. Every
fan in the ballpark will view your sign, and it may be highlighted
on the TV news or featured in the newspaper!
There is no better way to be a part of the game than to have an
Outfield Fence Sign at Avista Stadium!
The official Stadium publication at Spokane Indians games is the Indians
Souvenir Scorecard. The scorecard features space to score the game on the
inside, inserts loaded with information and statistics about the Spokane
Indians and their opponent. At least 12,000 Scorecards will be produced for
the 2012 Spokane Indians season.
The Spokane Indians will print and distribute 130,000 pocket schedules
throughout Eastern Washington and North Idaho region to promote the
Indians 2012 season. The Indians pocket schedule includes the Indians game
information and the promotional schedule.
The Spokane Indians Scorecard and Pocket Schedule are two more unique
ways to promote your company.
Indians Scorecard
Indians Pocket Schedule
The Indians website is viewed year round and features the latest news
stories, plus up to the minute scores, standings and statistics, order
tickets and team merchandise. During the course of the 2012 season,
the Spokane Indians website saw 694,404 views with each visitor
averaging over six (6) minutes per visit during the year.
The Internet could be the perfect medium for your company to reach
its target market and offers your company a unique, fun and highly
visible way to create valuable exposure and name recognition.
2,675 Followers 7,291 Likes
Season Tickets will guarantee you the best seats, game after game, and are
a great way to entertain clients or reward employees. You'll also receive
membership to the Banner Bank Diamond Club, a special package of
perks and privileges including access to an express entry gate, guaranteed
promotional items, and an invitation to the Diamond Club Pre-Season
social with every Season Ticket purchase.
The Indians offer 7, 14, and 21-game Mini-Season Ticket Plans, with all
the benefits of the Banner Bank Diamond Club.
Have you tried every option for your company's social event? We can
design a special group outing for you and your company at a Spokane
Indians game. We also offer seating in any of our special group areas such
as, a Nightly Skybox, The Grotto, The Depot or the Bud Bullpen. Reserve a
block of seats of 20 or more and received a special group discount!
Each year, the Indians donate over $15,000 in tickets to organizations and
families with need in the Inland Northwest. Through the Take Me Out to
the Ballgame program you can help a child attend an Indians game for as
little as $5!
• Have the right to use the Spokane Indians’ logo, marks and
name to promote your partnership with the Indians.
• Receive a logo on the sponsor page of the Indians website at
spokaneindians.com including a link back to your website.
• Schedule OTTO the Mascot for a celebrity guest appearance at
your company event.
• Distribute coupons or promotional materials to fans as they leave
Avista Stadium at the end of one game during the season.
• Have a one-page promotional insert in the Souvenir Scorecard
for one game during the season.
• Insert coupons and/or promotional materials into Spokane
Indians Ticket Package envelopes prior to the start of the season.
• Schedule use of Spokane Indians radio broadcasters for
promotional appearances and radio voice overs.
• Have your company mascot appear at Avista Stadium during one
game each season.
• Schedule a night to have a promotional table at Avista Stadium
during one game each season.
- As an Indians Sponsor, you have the opportunity to take advantage of the following great benefits:
For one sparkling day, you get to be a Big League Player. The Spokane
Indians will set aside a special day during the season where sponsors
take batting practice, fielding practice, and actually play a game on the
award winning field at Avista Stadium. You'll dress in the clubhouse,
hang out in the dugout, and enjoy a ballpark barbecue after the game.
The stadium will look like it is setup for an Indians game, but it's just
for you and our other sponsors. Your Field of Dreams!
All sponsors will receive an invitation to the annual Sponsors Night with
the Chiefs on February 2013. Look for your Winter Social invitation
coming soon!
The following are some of the local, regional, and national companies
who have taken advantage of a sponsorship package with the Spokane
Indians. We can create an effective advertising package for any size
company!
Please contact our Sponsorship Department at 509-535-2922
for specific pricing and package options.