Korinne Stockdale - HautePursuit

HAUTEPURSUITKorinne Stockdale

Create an APP Project

2/13/2014

2/13/2014

Korinne Stockdale - HautePursuit

WHAT IS HAUTEPURSUIT? A comprehensive fashion app that lets users

search their database of retailers using images they take to find apparel and accessories that the desire.

People often have the problem of wanting clothing or accessories that they cant find. Now HautePursuit can do all the searching for you, just put a picture of the item you want into the app and it will find matches for the item you want, in addition to similar items just for you. HautePursuit will save you time, money, and ease the frustration of shopping online and not finding exactly what you want.

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Korinne Stockdale - HautePursuit

GENERAL INFORMATION Software highlights

One stop shopping Camera access within app Database of clothing retailers Search tool that finds clothing based on color,

style, and structure What does HautePursuit do?

HautePursuit searches its database of clothing retailers to find users the clothing that they are interested in buying, after they upload a picture of what they are looking for.

Are there characters used? There are no characters, but a user can set up a

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Korinne Stockdale - HautePursuit

PROBLEM SOLVED Liking clothes you cant buy due to

insufficient information or funds Eliminates hours of searching in-store and

online to find just what you want Why is this a problem?

Helps better your wardrobe Wear current fashions Centralized access to fashion trends and blogs Instantaneous searching with results

My relationship to the problem I hate having to shop for hours if I am only

looking for a specific thing. HautePursuit would help my find what I am looking for and fast.

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Korinne Stockdale - HautePursuit

FOCUS Finding fashion clothing and

accessories Who is this app helping?

Anyone with an interest in fashionAnyone who wants to streamline their

shopping experienceAnyone who wants to save money by

finding designer look-alikes

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Korinne Stockdale - HautePursuit

GOALS To help people find affordable and

desirable fashions Eventually expand product lines and

partners Save people money and time Reinvent mobile shopping

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Korinne Stockdale - HautePursuit

HOW DO YOU USE IT? Simply take a picture of a piece of

clothing or an accessory that you want and search it with the app

Acceptable mediaMagazinesReal world InternetNewspapersScreenshot media

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Korinne Stockdale - HautePursuit

SOCIAL ASPECT Create an account by linking

to Facebook or using your existing e-mail

Advantages to making an account: Can create a wish list Connect with friends Follow fashion bloggers App will recommend clothing

based on your searches How will an account work?

Your feed: will be made up of the pieces you search

Can ‘like’ other peoples searches, and add them to your wish list

Cannot actually post or comment on posts

Can set profile to public or private

If you don’t create an account you can still use the app

Features still accessible to you: Searching clothing Buying the clothing you

search through the app Disadvantages to not

creating an account: Cant create a wish list Cannot follow others

accounts Your searches wont be saved Your clothing likes wont be

saved No recommendations through

the app

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Korinne Stockdale - HautePursuit

FEATURES Watch videos of recent fashion shows In-app camera to search and shop Centralized place to check out, even if

items are bought from different retailers Tap and buy fashion from a database of

retailers Wish list with all your favorite items Filter finds by price or brand Share fashion finds via email or Facebook Latest news from fashion bloggers

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MENU AND LAYOUT

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Retailers Names Retailers Names In this section

will be a list of all the retailers that the app is partnered with

This section will be animated because the retailers names will scroll through

In-app camera / Upload from camera roll

Browse clothing based on your picturesProfile

Blog center

Shop by retailer

Check out

Design App

colors would be blue

App icon would be:

Korinne Stockdale - HautePursuit

INTERFACE - GRAPHICSInterface Graphics

App icon Navigation buttons Scrolling list of

retailers names

Pictures from blogs or retailers websites

Pictures of clothing

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TASKS INVOLVED Taking a picture Interacting with friends Shopping Making a wish list

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EXECUTION ENVIRONMENT Partners

Major fashion bloggers

Designers and stores

CountriesFocused on the

U.S.

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COMPETITORS Snap Fashion – app description Pintrest Instagram Wanelo

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Korinne Stockdale - HautePursuit

WORKS CITED https://itunes.apple.com/gb/app/snap-fa

shion/id548952615?mt=8 - http://www.pinterest.com/search/pins/?

q=fashion - http://wanelo.com/myfeed - http://www.snapfashion.co.uk/page/abo

ut - http://www.youtube.com/watch?v=F444

mqQwHBM -

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WORKS CITED - IMAGES http://www.theclosetfeminist.ca/covers-content-canadian-

fashion-magazines-march-2013/ http://accessorizeit-sahar.blogspot.com/2011/05/favorite-

quotes-about-accessoriesso.html http://www.pinterest.com/pin/197173289908804851/ http://www.kohgendocosmetics.com/vogue.asp http://www.pinterest.com/pin/170362798377568140/ http://www.pinterest.com/pin/271764158737811641/ http://cupcakesandcashmere.com/ http://www.thesartorialist.com/ http://www.chanel.com/en_US/fragrance-beauty/Fragranc

e-88106 http://www.michaelkors.com/?ecid=DSSGMKKors&gclid

=CNDd2u2dvbwCFcpZ7AodslYAPQ http://thebeautydepartment.com/ http://www.snapfashion.co.uk/ http://www.pinterest.com/ http://instagram.com/ http://wanelo.com/myfeed

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