Hassle Free Hydropincs Pitch Deck
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Transcript of Hassle Free Hydropincs Pitch Deck
Growing With Hydroponics
Hassle Free
“We are the geek squad of modern gardening”
TRACTION
Met with customers Developed our first MVP
Created our business story
Developed our website
Understood our Break even point
MARKET OPPORTUNITY
Our market will cater to Urban housing and apartments where space is valuable and it is a
necessity to utilize as small a footprint as possible.
The pacific census division consists of 92 percent urban population. California being the largest
urban population, 95 percent.
This will lead to a possible consumer base of greater than 35 million.
The USA’s Urban growth rate has increased by 12 percent from 2000 to 2010, which outpaces the
national growth rate of 9.7 percent.
Leveraging studies by both Berkley and MIT on hydroponics, in these markets should help to gain the
needed early customer growth.
PRODUCT/ SERVICE
Passionate customer
Represents a larger urban population
The product will make upkeep simple and
take the time intensive parts out of the
equation
The product will be customizable,
allowing decor standards to be meet
Customer:
Urban dwellers
Sales:
Base Kit
(Avg. $300/Customer)
Direct Revenue:
Sales-Expenses
(Avg. $144/Customer)
Current Customer(1):
27 years old ($300)
Seattle
Potential Seattle
Customers in
Households
(Ages 18-54):182,908
*US Census Bureau
DR/Customer, one
time service
payment:
($144 x 182,908)
= $26.3 M
● Based on one time purchase… in only one market
● Excludes premium models, customization, consultation, and various expenses….
○ Summary: potential for big profit it huge!
MARKETING / GROWTH STRATEGY
Customers want the convenience of organic market produce….. but their options are expensive
We bring convenience to any home. No matter how small.
Growth Strategy:
Make an impact on
the Seattle market.
Great service +
Easy to use
product =
Delicious produce
Team up with
Seattle Hydroponic
parts distributors:
Reinvent our
models and
expand customer
base
Buy out an existing
hydroponics
company:
Establish a
storefront home
base and
distribution center
Expand to other
markets:
More home bases
in new cities.
2-5 Year 4-8 Year 8-10 Year 10-15 Year
Our Team
Derek Wallace
Designer/ Hacker
Rachael Wallace
Operations / Customer Service
Brad Werner
Production/ Hustler
Teresa Knisely
Operations/ Finance
Each member has a specific skillset that he/she contributes to the team.
Each member of this team provides a key role to our business. As a StartUp, every member is involved and included in all daily operations.
COMPETITION
Us in the Market Space:
We are just beginning. Competition against some companies that have been around longer.
Advantages?
People responded well to our ideas for implementing wireless app technology, but mostly the fact that they could
customize their garden to fit their needs.
Unique & Modern:
Our product appeals to people living in small spaces where gardening space is limited.
We appeal to people who have never tried hydroponics before, who may be intimidated by other systems.
Competitors Vs Us
Our main competition is MiracleGro with their partnership with AeroGrow AeroGarden systems.
They have succeeded in longevity and having several different models to choose from.
Their systems have similar design concepts and also use LED lighting.
Our system is bigger, more robust and aesthetically pleasing.
AeroGarden is our biggest competitor since our systems our similar, their gardens are too small in
comparison to our model.
Our wireless app technology will allow the user to monitor plants more efficiently than what AeroGarden is
offering.
THE PROBLEMS AND CURRENT SOLUTIONS
Our Features
Grows Bigger
Plants
Why Our Product Is Better
More
Affordable
More
Customization
Our Competition
Click Grow™
A
N
D
FEATURESHASSLE FREE
TRUE GARDEN
IKEA CLICK AND GROWSUPER
CLOSETVIAGROW
MIRACLE GRO AEROGARDEN
LED
LIGHTING
WIRELES
S APP
TECHNOL
OGY
PRODUCT
CUSTOMI
ZATION
08/2016
Introduction
10/2016
Market
Overview
01/2017
Partnerships
03/2017
Beta Release
02/2017
Pre-Release
04/2017
Product
Launch
Our Roadmap
INVESTMENT
Bootstrap startup by Founders for prototypes
For 1st year, we need:
$ 10,000 for 3-D Printer
$100,000 for operating expenses
For 2nd year, we need:
$20,000 for an injection mold
$ 8,000 for hiring additional staff
Seeking a mentor
INVESTMENT