Hasselblad Lunar

38

description

Lunar er et speilløst systemkamera til Sonys NEX-system. Lunar har en APS-C bildebrikke på 23.4 megapiksler, 25 punkts autofokussystem, ISO-område fra 100 til 16000 og en skuddtakt på 10 bilder i sekundet.

Transcript of Hasselblad Lunar

Page 1: Hasselblad Lunar
Page 2: Hasselblad Lunar
Page 3: Hasselblad Lunar
Page 4: Hasselblad Lunar

1841F.W. Hasselblad & Co.is established in Gothenburg.

At the heart of Hasselblad’s technical perfection lies Victor Hasselblad’s passion and drive to produce photographic equipment pursuing the ambition to help photographers exhibit their vision of life. His infl uence and success have spanned 60 years and today are embodied in each product bearing his name, ensuring that Hasselblad remains the brand loved by photographic enthusiasts at all levels and all around the world.

1906Victor Hasselblad is born. His passion for photography fuels the desire to create cameras endowed with technical excellence.

1969The NASA lunar module lands on the moon for the fi rst time.It is the beginning of a new era.The 500 Hasselblad’slunar camera captured images that have moved and excited people like never before.

1954SWA the fi rst mirrorless.

1957The legendary 500Cis launched.

1948The 1600F, the fi rst Hasselblad dedicated to consumers,is launched.

1962Astronaut Walter Schirra takes his private Hasselblad 500C on his space mission.

1962 - 2012Anniversary of 50 years of Hasselblad photography in space.

Page 5: Hasselblad Lunar

1841F.W. Hasselblad & Co.is established in Gothenburg.

At the heart of Hasselblad’s technical perfection lies Victor Hasselblad’s passion and drive to produce photographic equipment pursuing the ambition to help photographers exhibit their vision of life. His infl uence and success have spanned 60 years and today are embodied in each product bearing his name, ensuring that Hasselblad remains the brand loved by photographic enthusiasts at all levels and all around the world.

1906Victor Hasselblad is born. His passion for photography fuels the desire to create cameras endowed with technical excellence.

1969The NASA lunar module lands on the moon for the fi rst time.It is the beginning of a new era.The 500 Hasselblad’slunar camera captured images that have moved and excited people like never before.

1954SWA the fi rst mirrorless.

1957The legendary 500Cis launched.

1948The 1600F, the fi rst Hasselblad dedicated to consumers,is launched.

1962Astronaut Walter Schirra takes his private Hasselblad 500C on his space mission.

1962 - 2012Anniversary of 50 years of Hasselblad photography in space.

Page 6: Hasselblad Lunar

1841F.W. Hasselblad & Co.is established in Gothenburg.

At the heart of Hasselblad’s technical perfection lies Victor Hasselblad’s passion and drive to produce photographic equipment pursuing the ambition to help photographers exhibit their vision of life. His infl uence and success have spanned 60 years and today are embodied in each product bearing his name, ensuring that Hasselblad remains the brand loved by photographic enthusiasts at all levels and all around the world.

1906Victor Hasselblad is born. His passion for photography fuels the desire to create cameras endowed with technical excellence.

1969The NASA lunar module lands on the moon for the fi rst time.It is the beginning of a new era.The 500 Hasselblad’slunar camera captured images that have moved and excited people like never before.

1954SWA the fi rst mirrorless.

1957The legendary 500Cis launched.

1948The 1600F, the fi rst Hasselblad dedicated to consumers,is launched.

1962Astronaut Walter Schirra takes his private Hasselblad 500C on his space mission.

1962 - 2012Anniversary of 50 years of Hasselblad photography in space.

Page 7: Hasselblad Lunar

1841F.W. Hasselblad & Co.is established in Gothenburg.

At the heart of Hasselblad’s technical perfection lies Victor Hasselblad’s passion and drive to produce photographic equipment pursuing the ambition to help photographers exhibit their vision of life. His infl uence and success have spanned 60 years and today are embodied in each product bearing his name, ensuring that Hasselblad remains the brand loved by photographic enthusiasts at all levels and all around the world.

1906Victor Hasselblad is born. His passion for photography fuels the desire to create cameras endowed with technical excellence.

1969The NASA lunar module lands on the moon for the fi rst time.It is the beginning of a new era.The 500 Hasselblad’slunar camera captured images that have moved and excited people like never before.

1954SWA the fi rst mirrorless.

1957The legendary 500Cis launched.

1948The 1600F, the fi rst Hasselblad dedicated to consumers,is launched.

1962Astronaut Walter Schirra takes his private Hasselblad 500C on his space mission.

1962 - 2012Anniversary of 50 years of Hasselblad photography in space.

Page 8: Hasselblad Lunar
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A great challenge: reinterpreting a unique style.Hasselblad has entrusted to Lunar the difficultand fascinating task of reinterpreting the appeal of a myth: the legendary 500C of 1957, the first camera to go into space. A camera that, starting from that moment, has become an object of desire for every photographer around the world. Thanks to this camera some of the most evocative and iconic images of our time have been captured.Today Lunar revives the timeless charm of the500 through the iconic chrome-plated frame, made smooth and sinuous by the total absence of edges. Even the contrast in colour between the camera body, the lens, and the protruding control buttons, is faithfully reproduced to offer an evocative vintage look with a decisively elegant appeal.

1957Launch of the 500C

2012Launch of the Lunar

Page 11: Hasselblad Lunar

A great challenge: reinterpreting a unique style.Hasselblad has entrusted to Lunar the difficultand fascinating task of reinterpreting the appeal of a myth: the legendary 500C of 1957, the first camera to go into space. A camera that, starting from that moment, has become an object of desire for every photographer around the world. Thanks to this camera some of the most evocative and iconic images of our time have been captured.Today Lunar revives the timeless charm of the500 through the iconic chrome-plated frame, made smooth and sinuous by the total absence of edges. Even the contrast in colour between the camera body, the lens, and the protruding control buttons, is faithfully reproduced to offer an evocative vintage look with a decisively elegant appeal.

1957Launch of the 500C

2012Launch of the Lunar

Page 12: Hasselblad Lunar

Enhancing technological perfection so that an instrument becomes an object of desire able to tempt those who are accustomed to always having the best.In meeting this challenge we have utilised a rigorously developed Italian design, a design so exclusive that it even looks surprising. The camera is the result of constant research and testing, leading to the creation of an object so unique that it catches the eye even before capturing the images of the world. The ideal luxury camera.

evocative vintage

look vintage

look vintage

the idealluxurycamera

evocative a design that a design that a design surprises

the idealluxurycamera

Page 13: Hasselblad Lunar

Enhancing technological perfection so that an instrument becomes an object of desire able to tempt those who are accustomed to always having the best.In meeting this challenge we have utilised a rigorously developed Italian design, a design so exclusive that it even looks surprising. The camera is the result of constant research and testing, leading to the creation of an object so unique that it catches the eye even before capturing the images of the world. The ideal luxury camera.

evocative vintage

look vintage

look vintage

the idealluxurycamera

evocative a design that a design that a design surprises

the idealluxurycamera

Page 14: Hasselblad Lunar

Enhancing technological perfection so that an instrument becomes an object of desire able to tempt those who are accustomed to always having the best.In meeting this challenge we have utilised a rigorously developed Italian design, a design so exclusive that it even looks surprising. The camera is the result of constant research and testing, leading to the creation of an object so unique that it catches the eye even before capturing the images of the world. The ideal luxury camera.

evocative vintage

look vintage

look vintage

the idealluxurycamera

evocative a design that a design that a design surprises

the idealluxurycamera

Page 15: Hasselblad Lunar

Enhancing technological perfection so that an instrument becomes an object of desire able to tempt those who are accustomed to always having the best.In meeting this challenge we have utilised a rigorously developed Italian design, a design so exclusive that it even looks surprising. The camera is the result of constant research and testing, leading to the creation of an object so unique that it catches the eye even before capturing the images of the world. The ideal luxury camera.

evocative vintage

look vintage

look vintage

the idealluxurycamera

evocative a design that a design that a design surprises

the idealluxurycamera

Page 16: Hasselblad Lunar

A time of excellence.The quest for perfection has been our brand’s mark of distinction since its origin. Our goal is to always attain the best product, even when this means going back to past techniques. A large number of wooden prototypes were crafted in order to create Lunar. Compared to the usual product design based on 3D software models, the use of prototypes ensures a more harmonious and ergonomic development of shapes. The outcome can now be seen by everyone.

The quest for perfection has The quest for perfection has The quest for been our brand’s perfection has been our brand’s perfection has mark of distinctionsince its origin.

Our goal isto always attain Our goal isto always attain Our goal isthe best product, to always attain the best product, to always attain even when this the best product, even when this the best product, means going back to past techniques.means going back to past techniques.means going back

Page 17: Hasselblad Lunar

A time of excellence.The quest for perfection has been our brand’s mark of distinction since its origin. Our goal is to always attain the best product, even when this means going back to past techniques. A large number of wooden prototypes were crafted in order to create Lunar. Compared to the usual product design based on 3D software models, the use of prototypes ensures a more harmonious and ergonomic development of shapes. The outcome can now be seen by everyone.

The quest for perfection has The quest for perfection has The quest for been our brand’s perfection has been our brand’s perfection has mark of distinctionsince its origin.

Our goal isto always attain Our goal isto always attain Our goal isthe best product, to always attain the best product, to always attain even when this the best product, even when this the best product, means going back to past techniques.means going back to past techniques.means going back

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A passion for uniqueness.Talent, patience and elegance with an artisan’s touch. Leather and wood – these carefully selected raw materials – are turned into timeless stylish details recalling the know-how of authentic artisan masters. Traditional skills, the development of special techniques, a passion for perfection: everything comes together to create objects of exceptional quality, unique because they are perfected one by one, different as only the hand of an artist can make them.

Page 21: Hasselblad Lunar

A passion for uniqueness.Talent, patience and elegance with an artisan’s touch. Leather and wood – these carefully selected raw materials – are turned into timeless stylish details recalling the know-how of authentic artisan masters. Traditional skills, the development of special techniques, a passion for perfection: everything comes together to create objects of exceptional quality, unique because they are perfected one by one, different as only the hand of an artist can make them.

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Full-grain leather

Perforated full-grain leather

Alcantara

Examples of possible leather combinations

Carbon Fiber. High-Tech Style.The carbon grip combines a decisively high-tech lookwith the exceptional characteristics of resistanceand lightness found in this extraordinary material.Available in three different shades of colour (black, titanium and silver), this is the right choice for those

who love minimal style and exclusive details.

MahoganySilver PearTitanium OliveBlack Beech

Italian leather. All about class.The very best Italian leather, including the one used for the most exclusive car steering wheels and interiors for the leading state-of-the-art manufacturers.The possibility to choose from a wide variety of styles and colours. Each grip recounts a tale of class and elegance that your fi ngers can read by covering the countless paths scored by the texture of these extraordinary materials.

The charm of times gone by is revived in a technologically perfect camera.

Natural wood. The warmth of tradition.Beech, olive, pear and mahogany: all with a waxless matt fi nish tooptimise the grip. The best Italian wood is selected to create grips thatcome across like paintings of artistic perfection. Attention focuses onthe most beautiful wood grain, on the original shades of colour, on thecompactness and fragrance of the fi nest wood. Each camera is a little

masterpiece that makes it absolutely unique.

Lunar.Vintage and high-tech, Italian design andSwedish tradition for a camera featuringa unique and unmistakable style.

The strongest and most technical coating treatment.PVD (Physical Vapor Deposition) is the cutting edge technology in the fi eld of surface treatments. Developed as a hardening treatment for high speed cutting tools, it has recently evolved into top class aesthetical fi nishing. It combines outstanding hardness, second

only to diamond, with beautiful bright colors.

Titanium Controls for a lifetime.All main controls are made of uncoated natural titanium, typically used to produce strong and lightweight aerospace components. The two most useful properties of titanium are corrosion resistance and the highest strength-to-weight ratio of any metal. Controls made of this valuable material are guaranteed to last virtually

forever without a sign of wear or oxidation.

The latest carbon fi ber technologyfor maximum strength and durability.

Aerospace industry has always contributed to raise thebar of technology and engineering. One of the results of this quest is the relatively new Compression Moulding

Carbon Fiber technique.This process combines the strength and lightness of carbon fi bers with the precision and design freedom of injection moulding parts. Lunar is the World’s fi rst

camera in using this exceptional material.

Machined high-grade aluminum for a top quality camera body.

The latest marketing trend in the camera industry is to manufacture casted magnesium bodies for the sake of light weight.

The old-school aluminum is yet much more resistant to corrosion, more durable and much tougher than magnesium, above all when it is machined from a solid block of top quality alloy. Like in our Lunar.

Page 23: Hasselblad Lunar

Full-grain leather

Perforated full-grain leather

Alcantara

Examples of possible leather combinations

Carbon Fiber. High-Tech Style.The carbon grip combines a decisively high-tech lookwith the exceptional characteristics of resistanceand lightness found in this extraordinary material.Available in three different shades of colour (black, titanium and silver), this is the right choice for those

who love minimal style and exclusive details.

MahoganySilver PearTitanium OliveBlack Beech

Italian leather. All about class.The very best Italian leather, including the one used for the most exclusive car steering wheels and interiors for the leading state-of-the-art manufacturers.The possibility to choose from a wide variety of styles and colours. Each grip recounts a tale of class and elegance that your fi ngers can read by covering the countless paths scored by the texture of these extraordinary materials.

The charm of times gone by is revived in a technologically perfect camera.

Natural wood. The warmth of tradition.Beech, olive, pear and mahogany: all with a waxless matt fi nish tooptimise the grip. The best Italian wood is selected to create grips thatcome across like paintings of artistic perfection. Attention focuses onthe most beautiful wood grain, on the original shades of colour, on thecompactness and fragrance of the fi nest wood. Each camera is a little

masterpiece that makes it absolutely unique.

Lunar.Vintage and high-tech, Italian design andSwedish tradition for a camera featuringa unique and unmistakable style.

The strongest and most technical coating treatment.PVD (Physical Vapor Deposition) is the cutting edge technology in the fi eld of surface treatments. Developed as a hardening treatment for high speed cutting tools, it has recently evolved into top class aesthetical fi nishing. It combines outstanding hardness, second

only to diamond, with beautiful bright colors.

Titanium Controls for a lifetime.All main controls are made of uncoated natural titanium, typically used to produce strong and lightweight aerospace components. The two most useful properties of titanium are corrosion resistance and the highest strength-to-weight ratio of any metal. Controls made of this valuable material are guaranteed to last virtually

forever without a sign of wear or oxidation.

The latest carbon fi ber technologyfor maximum strength and durability.

Aerospace industry has always contributed to raise thebar of technology and engineering. One of the results of this quest is the relatively new Compression Moulding

Carbon Fiber technique.This process combines the strength and lightness of carbon fi bers with the precision and design freedom of injection moulding parts. Lunar is the World’s fi rst

camera in using this exceptional material.

Machined high-grade aluminum for a top quality camera body.

The latest marketing trend in the camera industry is to manufacture casted magnesium bodies for the sake of light weight.

The old-school aluminum is yet much more resistant to corrosion, more durable and much tougher than magnesium, above all when it is machined from a solid block of top quality alloy. Like in our Lunar.

Page 24: Hasselblad Lunar

Full-grain leather

Perforated full-grain leather

Alcantara

Examples of possible leather combinations

Carbon Fiber. High-Tech Style.The carbon grip combines a decisively high-tech lookwith the exceptional characteristics of resistanceand lightness found in this extraordinary material.Available in three different shades of colour (black, titanium and silver), this is the right choice for those

who love minimal style and exclusive details.

MahoganySilver PearTitanium OliveBlack Beech

Italian leather. All about class.The very best Italian leather, including the one used for the most exclusive car steering wheels and interiors for the leading state-of-the-art manufacturers.The possibility to choose from a wide variety of styles and colours. Each grip recounts a tale of class and elegance that your fi ngers can read by covering the countless paths scored by the texture of these extraordinary materials.

The charm of times gone by is revived in a technologically perfect camera.

Natural wood. The warmth of tradition.Beech, olive, pear and mahogany: all with a waxless matt fi nish tooptimise the grip. The best Italian wood is selected to create grips thatcome across like paintings of artistic perfection. Attention focuses onthe most beautiful wood grain, on the original shades of colour, on thecompactness and fragrance of the fi nest wood. Each camera is a little

masterpiece that makes it absolutely unique.

Lunar.Vintage and high-tech, Italian design andSwedish tradition for a camera featuringa unique and unmistakable style.

The strongest and most technical coating treatment.PVD (Physical Vapor Deposition) is the cutting edge technology in the fi eld of surface treatments. Developed as a hardening treatment for high speed cutting tools, it has recently evolved into top class aesthetical fi nishing. It combines outstanding hardness, second

only to diamond, with beautiful bright colors.

Titanium Controls for a lifetime.All main controls are made of uncoated natural titanium, typically used to produce strong and lightweight aerospace components. The two most useful properties of titanium are corrosion resistance and the highest strength-to-weight ratio of any metal. Controls made of this valuable material are guaranteed to last virtually

forever without a sign of wear or oxidation.

The latest carbon fi ber technologyfor maximum strength and durability.

Aerospace industry has always contributed to raise thebar of technology and engineering. One of the results of this quest is the relatively new Compression Moulding

Carbon Fiber technique.This process combines the strength and lightness of carbon fi bers with the precision and design freedom of injection moulding parts. Lunar is the World’s fi rst

camera in using this exceptional material.

Machined high-grade aluminum for a top quality camera body.

The latest marketing trend in the camera industry is to manufacture casted magnesium bodies for the sake of light weight.

The old-school aluminum is yet much more resistant to corrosion, more durable and much tougher than magnesium, above all when it is machined from a solid block of top quality alloy. Like in our Lunar.

Page 25: Hasselblad Lunar

Full-grain leather

Perforated full-grain leather

Alcantara

Examples of possible leather combinations

Carbon Fiber. High-Tech Style.The carbon grip combines a decisively high-tech lookwith the exceptional characteristics of resistanceand lightness found in this extraordinary material.Available in three different shades of colour (black, titanium and silver), this is the right choice for those

who love minimal style and exclusive details.

MahoganySilver PearTitanium OliveBlack Beech

Italian leather. All about class.The very best Italian leather, including the one used for the most exclusive car steering wheels and interiors for the leading state-of-the-art manufacturers.The possibility to choose from a wide variety of styles and colours. Each grip recounts a tale of class and elegance that your fi ngers can read by covering the countless paths scored by the texture of these extraordinary materials.

The charm of times gone by is revived in a technologically perfect camera.

Natural wood. The warmth of tradition.Beech, olive, pear and mahogany: all with a waxless matt fi nish tooptimise the grip. The best Italian wood is selected to create grips thatcome across like paintings of artistic perfection. Attention focuses onthe most beautiful wood grain, on the original shades of colour, on thecompactness and fragrance of the fi nest wood. Each camera is a little

masterpiece that makes it absolutely unique.

Lunar.Vintage and high-tech, Italian design andSwedish tradition for a camera featuringa unique and unmistakable style.

The strongest and most technical coating treatment.PVD (Physical Vapor Deposition) is the cutting edge technology in the fi eld of surface treatments. Developed as a hardening treatment for high speed cutting tools, it has recently evolved into top class aesthetical fi nishing. It combines outstanding hardness, second

only to diamond, with beautiful bright colors.

Titanium Controls for a lifetime.All main controls are made of uncoated natural titanium, typically used to produce strong and lightweight aerospace components. The two most useful properties of titanium are corrosion resistance and the highest strength-to-weight ratio of any metal. Controls made of this valuable material are guaranteed to last virtually

forever without a sign of wear or oxidation.

The latest carbon fi ber technologyfor maximum strength and durability.

Aerospace industry has always contributed to raise thebar of technology and engineering. One of the results of this quest is the relatively new Compression Moulding

Carbon Fiber technique.This process combines the strength and lightness of carbon fi bers with the precision and design freedom of injection moulding parts. Lunar is the World’s fi rst

camera in using this exceptional material.

Machined high-grade aluminum for a top quality camera body.

The latest marketing trend in the camera industry is to manufacture casted magnesium bodies for the sake of light weight.

The old-school aluminum is yet much more resistant to corrosion, more durable and much tougher than magnesium, above all when it is machined from a solid block of top quality alloy. Like in our Lunar.

Page 26: Hasselblad Lunar

A formula for perfection.Careful and meticulous engineering research has led to the creation of an unprecedented camera. The perfect calibration of its body makes it possible for Lunar to support both compact and professional DSLR’s lenses while always ensuring excellent balance. The relationship between user and camera is completely personalised thanks to the possibility to choose the favourite material of the handgrip. Anyone who has the pleasure of laying their hands on a Lunar has access to a sensory experience made of comfort, warmth and perfect grip. An almost magnetic effect that causes irresistible attraction. A perfectunion between camera and man has been accomplished.

Anyone who has the

Anyone who has the

Anyone who

pleasure of laying pleasure of laying pleasure

their hands of laying

their hands of laying

on a Lunar has access

to a sensory experience

to a sensory experience

to a sensory

made of experience

made of experience

comfort, warmth and perfect grip.

Page 27: Hasselblad Lunar

A formula for perfection.Careful and meticulous engineering research has led to the creation of an unprecedented camera. The perfect calibration of its body makes it possible for Lunar to support both compact and professional DSLR’s lenses while always ensuring excellent balance. The relationship between user and camera is completely personalised thanks to the possibility to choose the favourite material of the handgrip. Anyone who has the pleasure of laying their hands on a Lunar has access to a sensory experience made of comfort, warmth and perfect grip. An almost magnetic effect that causes irresistible attraction. A perfectunion between camera and man has been accomplished.

Anyone who has the

Anyone who has the

Anyone who

pleasure of laying pleasure of laying pleasure

their hands of laying

their hands of laying

on a Lunar has access

to a sensory experience

to a sensory experience

to a sensory

made of experience

made of experience

comfort, warmth and perfect grip.

Page 28: Hasselblad Lunar

Mainspecifications

Instant shutter response . Amazing 0.02 seconds release time lag . Professional results guaranteed . Fast and easy to capture the right moment

Wide ISO 100 – 16000 range . Fast response for action shooting . Great versatility in low light . Extremely low-noise capturing . Dual Noise Reduction System

Made in Sweden

Anti-Dust System . Static free sensor coating . Sensor ultrasonic vibration . Automatic and manual activation

10 frames per second . Outstanding shooting speed . Ideal for action shooting . Priceless for family shooting

BIONZ™ Processor. Real time image processing. Accurate RAW to JPEG translation. Perfect match for the 24.3 Mpx Sensor

New 25 AF points focusing. Fast & precise contrast-detection AF. User selectable Flexible spot. Direct manual focus

APS-C 24.3 Megapixel Sensor. The most powerful sensor in its category. Professional DSLR results in a compact camera. Higher resolution than most DSLR cameras. Same sensor size used by most DSLR cameras

More controls at your fingertips . Innovative TriNavi™ system . Fast and advanced tuning like a DSLR . Custom controls as pro cameras . No need to enter menu settings

Professional Video Recording . Auto or Fully manual control . Full HD 60/24p recording . One touch instant recording . External microphone jack

Ultra bright 3’’ high definition display. 921K dot resolution. Unique technology to supress reflections. +90° - 45° tiltable display for comfort and creativity

Two flash options for maximum versatility. Built-in pop-up flash. Sony hot-shoe

Revolutionary OLED View Finder. 100% frame coverage. Ultra fast and Backlight free. 10 times more contrast than LCD. High precision 2,359K dot for MF assist

Page 29: Hasselblad Lunar

Mainspecifications

Instant shutter response . Amazing 0.02 seconds release time lag . Professional results guaranteed . Fast and easy to capture the right moment

Wide ISO 100 – 16000 range . Fast response for action shooting . Great versatility in low light . Extremely low-noise capturing . Dual Noise Reduction System

Made in Sweden

Anti-Dust System . Static free sensor coating . Sensor ultrasonic vibration . Automatic and manual activation

10 frames per second . Outstanding shooting speed . Ideal for action shooting . Priceless for family shooting

BIONZ™ Processor. Real time image processing. Accurate RAW to JPEG translation. Perfect match for the 24.3 Mpx Sensor

New 25 AF points focusing. Fast & precise contrast-detection AF. User selectable Flexible spot. Direct manual focus

APS-C 24.3 Megapixel Sensor. The most powerful sensor in its category. Professional DSLR results in a compact camera. Higher resolution than most DSLR cameras. Same sensor size used by most DSLR cameras

More controls at your fingertips . Innovative TriNavi™ system . Fast and advanced tuning like a DSLR . Custom controls as pro cameras . No need to enter menu settings

Professional Video Recording . Auto or Fully manual control . Full HD 60/24p recording . One touch instant recording . External microphone jack

Ultra bright 3’’ high definition display. 921K dot resolution. Unique technology to supress reflections. +90° - 45° tiltable display for comfort and creativity

Two flash options for maximum versatility. Built-in pop-up flash. Sony hot-shoe

Revolutionary OLED View Finder. 100% frame coverage. Ultra fast and Backlight free. 10 times more contrast than LCD. High precision 2,359K dot for MF assist

Page 30: Hasselblad Lunar

A complete and diversifi ed lens range for a versatile system.

Lunar: a powerful and versatile systemDevelop your own personal Lunar system by choosing among a wide and fully comprehensive range of both compact E-mount and DSLR’s A-mount lenses.

LA-EA2 A-mount mount adaptorThis new E to A Mount Adaptor allows to fi t Lunar with more than 30 A-mount DSLR lenses, from fi sheye and ultra wide-angle to macro and super telephoto models. The high performance lenses evolve Lunar into a high-performance compact 24.3 Mpx DSLR camera. Thanks to a superior ergonomic and the longer grip, Hasselblad Lunar guarantees a comfortable and precise handling even when larger DSLR lenses are used. The LA-EA2 mount adapter features Translucent Mirror Technology™ that enables super-fast, high-performance full-time phase-detection AF during still and movie shooting.

70400G 70-400mm F4-5.6 G Series Telephoto Zoom A-mount lens

SAL500F40G 500mm F4.0 G Series ultra-telephoto lens

SEL30M35 30mm F3.5 Sony Macro E-mount lens

SEL50F18 50mm F1.8 Sony Mid-Range Prime E-mount lens

SEL55210 55-210mm F4.5-6.3 Sony Telephoto Zoom E-mount lens

SEL-18200LE 18-200mm F3.5-6.3 Sony Zoom E-mount lens

SEL24F18Z 24mm F1.8 Carl Zeiss® Sonnar E-Mount lens

16F28 16mm F2.8 A-mount lens

35F14G 35mm F1.4 G Series A-mount lens

1635Z 16-35mm F2.8 Vario-Sonnar® Zeiss Zoom A-mount lens

Contrast-Detection autofocusingIntelligent contrast-detection autofocusing delivers precise and fast focusing in both

photos and movies recording. DMF (Direct Manual Focus), two autofocus modes (Single-shot AF and Continuous AF) and three Autofocus Area settings (25-point Multi, user-selectable Flexible Spot and

Center) complete the focusing system.

Tracking Focus functionThis function allows to shoot perfect in-focus pictures of moving subjects. Once you select a subject as your main target, Tracking Focus maintains focus even as

the subject moves.

Fast and precise MF AssistIn MF or DMF (Direct Manual Focus) the MF Assist automatically enlarges the portion of the composition on which focus is being performed, allowing for a perfect focus. Two 5.9x and 11.7x magnifi cations are

available.

Peaking function for focus confi rmationThe Peaking function allows for a precise focusing by detecting the most sharply reproduced area of the image and highlighting it for confi rmation. The levels of sensitivity and highlight colour are adjustable.

Precision Digital ZoomPrecision Digital Zoom delivers up to 10x magnifi cation of the central area of the frame. It works with any E-mount or A-mount lens, including fi xed-focal lengthlenses.

1200-zone meteringThe advanced 1200-zone metering delivers precise exposures even in the most diffi cult lighting situations. It evaluates light levels and colour distribution, then it calculates in real time the exposure for each image.

Ultra Wide Converter (VCL-ECU1) andFisheye Converter (VCL-ECU1)

E-mount lensesE-mount lenses, including the top of the range Carl Zeiss® and G Lens series, are the ideal choice for an elegant compact, light weight and highly transportable system.

A-mount lensesA-mount lenses evolve your Lunar into a powerful DSLR camera and unleash the potential of the large 24.3 megapixel APS-C HD CMOS sensor. The DSLR like Lunar ergonomic enable to handle with ease even the larger lenses. A-mount lenses require a dedicated adaptor to fi t Lunar E-mount.

New 24.3 Megapixel APS-C HD CMOS Sensor The APS-C size sensor is the largest sensor in the Compact System Camera segment and larger than most DSLRs in the market.

The extra-large sensor enables to effectively control the background defocusing even in extremely low light conditions, especially in manual or semi-manual shooting modes.

Lunar sensor is more than 13x larger than 1/2.4-size sensors, 3.1x larger than 13.2 x 8.8 mm sensors, and 1.6x largerthan MICRO Four Thirds™ sensors, resulting in much higher image quality, lower noise and faster response.

13.2 x 8.8 mm Sensor

1/2.4 Sensor(common in compact digital cameras)

APS-C HD CMOS Sensor 23.5 x 15.6 mm

MICRO Four Thirds™ Sensor

Bundled softwareLunar is bundled with a universal set of imaging software tools for image display, editing and archiving, including RAW fi le conversion and video editing.

Long-lasting powerful battery allows to take up to approximately 430 still images and 100 minutes of movie with LCD monitor.

Advanced white balance and colour controlLunar features an advanced real-time white balance and colour control for both photos and videos. The desired setting can be achieved in different ways: Auto mode, nine presets, manual adjustment on a colour chart or by selecting the colour temperature. Custom settings can also be saved in memory.

Page 31: Hasselblad Lunar

A complete and diversifi ed lens range for a versatile system.

Lunar: a powerful and versatile systemDevelop your own personal Lunar system by choosing among a wide and fully comprehensive range of both compact E-mount and DSLR’s A-mount lenses.

LA-EA2 A-mount mount adaptorThis new E to A Mount Adaptor allows to fi t Lunar with more than 30 A-mount DSLR lenses, from fi sheye and ultra wide-angle to macro and super telephoto models. The high performance lenses evolve Lunar into a high-performance compact 24.3 Mpx DSLR camera. Thanks to a superior ergonomic and the longer grip, Hasselblad Lunar guarantees a comfortable and precise handling even when larger DSLR lenses are used. The LA-EA2 mount adapter features Translucent Mirror Technology™ that enables super-fast, high-performance full-time phase-detection AF during still and movie shooting.

70400G 70-400mm F4-5.6 G Series Telephoto Zoom A-mount lens

SAL500F40G 500mm F4.0 G Series ultra-telephoto lens

SEL30M35 30mm F3.5 Sony Macro E-mount lens

SEL50F18 50mm F1.8 Sony Mid-Range Prime E-mount lens

SEL55210 55-210mm F4.5-6.3 Sony Telephoto Zoom E-mount lens

SEL-18200LE 18-200mm F3.5-6.3 Sony Zoom E-mount lens

SEL24F18Z 24mm F1.8 Carl Zeiss® Sonnar E-Mount lens

16F28 16mm F2.8 A-mount lens

35F14G 35mm F1.4 G Series A-mount lens

1635Z 16-35mm F2.8 Vario-Sonnar® Zeiss Zoom A-mount lens

Contrast-Detection autofocusingIntelligent contrast-detection autofocusing delivers precise and fast focusing in both

photos and movies recording. DMF (Direct Manual Focus), two autofocus modes (Single-shot AF and Continuous AF) and three Autofocus Area settings (25-point Multi, user-selectable Flexible Spot and

Center) complete the focusing system.

Tracking Focus functionThis function allows to shoot perfect in-focus pictures of moving subjects. Once you select a subject as your main target, Tracking Focus maintains focus even as

the subject moves.

Fast and precise MF AssistIn MF or DMF (Direct Manual Focus) the MF Assist automatically enlarges the portion of the composition on which focus is being performed, allowing for a perfect focus. Two 5.9x and 11.7x magnifi cations are

available.

Peaking function for focus confi rmationThe Peaking function allows for a precise focusing by detecting the most sharply reproduced area of the image and highlighting it for confi rmation. The levels of sensitivity and highlight colour are adjustable.

Precision Digital ZoomPrecision Digital Zoom delivers up to 10x magnifi cation of the central area of the frame. It works with any E-mount or A-mount lens, including fi xed-focal lengthlenses.

1200-zone meteringThe advanced 1200-zone metering delivers precise exposures even in the most diffi cult lighting situations. It evaluates light levels and colour distribution, then it calculates in real time the exposure for each image.

Ultra Wide Converter (VCL-ECU1) andFisheye Converter (VCL-ECU1)

E-mount lensesE-mount lenses, including the top of the range Carl Zeiss® and G Lens series, are the ideal choice for an elegant compact, light weight and highly transportable system.

A-mount lensesA-mount lenses evolve your Lunar into a powerful DSLR camera and unleash the potential of the large 24.3 megapixel APS-C HD CMOS sensor. The DSLR like Lunar ergonomic enable to handle with ease even the larger lenses. A-mount lenses require a dedicated adaptor to fi t Lunar E-mount.

New 24.3 Megapixel APS-C HD CMOS Sensor The APS-C size sensor is the largest sensor in the Compact System Camera segment and larger than most DSLRs in the market.

The extra-large sensor enables to effectively control the background defocusing even in extremely low light conditions, especially in manual or semi-manual shooting modes.

Lunar sensor is more than 13x larger than 1/2.4-size sensors, 3.1x larger than 13.2 x 8.8 mm sensors, and 1.6x largerthan MICRO Four Thirds™ sensors, resulting in much higher image quality, lower noise and faster response.

13.2 x 8.8 mm Sensor

1/2.4 Sensor(common in compact digital cameras)

APS-C HD CMOS Sensor 23.5 x 15.6 mm

MICRO Four Thirds™ Sensor

Bundled softwareLunar is bundled with a universal set of imaging software tools for image display, editing and archiving, including RAW fi le conversion and video editing.

Long-lasting powerful battery allows to take up to approximately 430 still images and 100 minutes of movie with LCD monitor.

Advanced white balance and colour controlLunar features an advanced real-time white balance and colour control for both photos and videos. The desired setting can be achieved in different ways: Auto mode, nine presets, manual adjustment on a colour chart or by selecting the colour temperature. Custom settings can also be saved in memory.

Page 32: Hasselblad Lunar

A complete and diversifi ed lens range for a versatile system.

Lunar: a powerful and versatile systemDevelop your own personal Lunar system by choosing among a wide and fully comprehensive range of both compact E-mount and DSLR’s A-mount lenses.

LA-EA2 A-mount mount adaptorThis new E to A Mount Adaptor allows to fi t Lunar with more than 30 A-mount DSLR lenses, from fi sheye and ultra wide-angle to macro and super telephoto models. The high performance lenses evolve Lunar into a high-performance compact 24.3 Mpx DSLR camera. Thanks to a superior ergonomic and the longer grip, Hasselblad Lunar guarantees a comfortable and precise handling even when larger DSLR lenses are used. The LA-EA2 mount adapter features Translucent Mirror Technology™ that enables super-fast, high-performance full-time phase-detection AF during still and movie shooting.

70400G 70-400mm F4-5.6 G Series Telephoto Zoom A-mount lens

SAL500F40G 500mm F4.0 G Series ultra-telephoto lens

SEL30M35 30mm F3.5 Sony Macro E-mount lens

SEL50F18 50mm F1.8 Sony Mid-Range Prime E-mount lens

SEL55210 55-210mm F4.5-6.3 Sony Telephoto Zoom E-mount lens

SEL-18200LE 18-200mm F3.5-6.3 Sony Zoom E-mount lens

SEL24F18Z 24mm F1.8 Carl Zeiss® Sonnar E-Mount lens

16F28 16mm F2.8 A-mount lens

35F14G 35mm F1.4 G Series A-mount lens

1635Z 16-35mm F2.8 Vario-Sonnar® Zeiss Zoom A-mount lens

Contrast-Detection autofocusingIntelligent contrast-detection autofocusing delivers precise and fast focusing in both

photos and movies recording. DMF (Direct Manual Focus), two autofocus modes (Single-shot AF and Continuous AF) and three Autofocus Area settings (25-point Multi, user-selectable Flexible Spot and

Center) complete the focusing system.

Tracking Focus functionThis function allows to shoot perfect in-focus pictures of moving subjects. Once you select a subject as your main target, Tracking Focus maintains focus even as

the subject moves.

Fast and precise MF AssistIn MF or DMF (Direct Manual Focus) the MF Assist automatically enlarges the portion of the composition on which focus is being performed, allowing for a perfect focus. Two 5.9x and 11.7x magnifi cations are

available.

Peaking function for focus confi rmationThe Peaking function allows for a precise focusing by detecting the most sharply reproduced area of the image and highlighting it for confi rmation. The levels of sensitivity and highlight colour are adjustable.

Precision Digital ZoomPrecision Digital Zoom delivers up to 10x magnifi cation of the central area of the frame. It works with any E-mount or A-mount lens, including fi xed-focal lengthlenses.

1200-zone meteringThe advanced 1200-zone metering delivers precise exposures even in the most diffi cult lighting situations. It evaluates light levels and colour distribution, then it calculates in real time the exposure for each image.

Ultra Wide Converter (VCL-ECU1) andFisheye Converter (VCL-ECU1)

E-mount lensesE-mount lenses, including the top of the range Carl Zeiss® and G Lens series, are the ideal choice for an elegant compact, light weight and highly transportable system.

A-mount lensesA-mount lenses evolve your Lunar into a powerful DSLR camera and unleash the potential of the large 24.3 megapixel APS-C HD CMOS sensor. The DSLR like Lunar ergonomic enable to handle with ease even the larger lenses. A-mount lenses require a dedicated adaptor to fi t Lunar E-mount.

New 24.3 Megapixel APS-C HD CMOS Sensor The APS-C size sensor is the largest sensor in the Compact System Camera segment and larger than most DSLRs in the market.

The extra-large sensor enables to effectively control the background defocusing even in extremely low light conditions, especially in manual or semi-manual shooting modes.

Lunar sensor is more than 13x larger than 1/2.4-size sensors, 3.1x larger than 13.2 x 8.8 mm sensors, and 1.6x largerthan MICRO Four Thirds™ sensors, resulting in much higher image quality, lower noise and faster response.

13.2 x 8.8 mm Sensor

1/2.4 Sensor(common in compact digital cameras)

APS-C HD CMOS Sensor 23.5 x 15.6 mm

MICRO Four Thirds™ Sensor

Bundled softwareLunar is bundled with a universal set of imaging software tools for image display, editing and archiving, including RAW fi le conversion and video editing.

Long-lasting powerful battery allows to take up to approximately 430 still images and 100 minutes of movie with LCD monitor.

Advanced white balance and colour controlLunar features an advanced real-time white balance and colour control for both photos and videos. The desired setting can be achieved in different ways: Auto mode, nine presets, manual adjustment on a colour chart or by selecting the colour temperature. Custom settings can also be saved in memory.

Page 33: Hasselblad Lunar

A complete and diversifi ed lens range for a versatile system.

Lunar: a powerful and versatile systemDevelop your own personal Lunar system by choosing among a wide and fully comprehensive range of both compact E-mount and DSLR’s A-mount lenses.

LA-EA2 A-mount mount adaptorThis new E to A Mount Adaptor allows to fi t Lunar with more than 30 A-mount DSLR lenses, from fi sheye and ultra wide-angle to macro and super telephoto models. The high performance lenses evolve Lunar into a high-performance compact 24.3 Mpx DSLR camera. Thanks to a superior ergonomic and the longer grip, Hasselblad Lunar guarantees a comfortable and precise handling even when larger DSLR lenses are used. The LA-EA2 mount adapter features Translucent Mirror Technology™ that enables super-fast, high-performance full-time phase-detection AF during still and movie shooting.

70400G 70-400mm F4-5.6 G Series Telephoto Zoom A-mount lens

SAL500F40G 500mm F4.0 G Series ultra-telephoto lens

SEL30M35 30mm F3.5 Sony Macro E-mount lens

SEL50F18 50mm F1.8 Sony Mid-Range Prime E-mount lens

SEL55210 55-210mm F4.5-6.3 Sony Telephoto Zoom E-mount lens

SEL-18200LE 18-200mm F3.5-6.3 Sony Zoom E-mount lens

SEL24F18Z 24mm F1.8 Carl Zeiss® Sonnar E-Mount lens

16F28 16mm F2.8 A-mount lens

35F14G 35mm F1.4 G Series A-mount lens

1635Z 16-35mm F2.8 Vario-Sonnar® Zeiss Zoom A-mount lens

Contrast-Detection autofocusingIntelligent contrast-detection autofocusing delivers precise and fast focusing in both

photos and movies recording. DMF (Direct Manual Focus), two autofocus modes (Single-shot AF and Continuous AF) and three Autofocus Area settings (25-point Multi, user-selectable Flexible Spot and

Center) complete the focusing system.

Tracking Focus functionThis function allows to shoot perfect in-focus pictures of moving subjects. Once you select a subject as your main target, Tracking Focus maintains focus even as

the subject moves.

Fast and precise MF AssistIn MF or DMF (Direct Manual Focus) the MF Assist automatically enlarges the portion of the composition on which focus is being performed, allowing for a perfect focus. Two 5.9x and 11.7x magnifi cations are

available.

Peaking function for focus confi rmationThe Peaking function allows for a precise focusing by detecting the most sharply reproduced area of the image and highlighting it for confi rmation. The levels of sensitivity and highlight colour are adjustable.

Precision Digital ZoomPrecision Digital Zoom delivers up to 10x magnifi cation of the central area of the frame. It works with any E-mount or A-mount lens, including fi xed-focal lengthlenses.

1200-zone meteringThe advanced 1200-zone metering delivers precise exposures even in the most diffi cult lighting situations. It evaluates light levels and colour distribution, then it calculates in real time the exposure for each image.

Ultra Wide Converter (VCL-ECU1) andFisheye Converter (VCL-ECU1)

E-mount lensesE-mount lenses, including the top of the range Carl Zeiss® and G Lens series, are the ideal choice for an elegant compact, light weight and highly transportable system.

A-mount lensesA-mount lenses evolve your Lunar into a powerful DSLR camera and unleash the potential of the large 24.3 megapixel APS-C HD CMOS sensor. The DSLR like Lunar ergonomic enable to handle with ease even the larger lenses. A-mount lenses require a dedicated adaptor to fi t Lunar E-mount.

New 24.3 Megapixel APS-C HD CMOS Sensor The APS-C size sensor is the largest sensor in the Compact System Camera segment and larger than most DSLRs in the market.

The extra-large sensor enables to effectively control the background defocusing even in extremely low light conditions, especially in manual or semi-manual shooting modes.

Lunar sensor is more than 13x larger than 1/2.4-size sensors, 3.1x larger than 13.2 x 8.8 mm sensors, and 1.6x largerthan MICRO Four Thirds™ sensors, resulting in much higher image quality, lower noise and faster response.

13.2 x 8.8 mm Sensor

1/2.4 Sensor(common in compact digital cameras)

APS-C HD CMOS Sensor 23.5 x 15.6 mm

MICRO Four Thirds™ Sensor

Bundled softwareLunar is bundled with a universal set of imaging software tools for image display, editing and archiving, including RAW fi le conversion and video editing.

Long-lasting powerful battery allows to take up to approximately 430 still images and 100 minutes of movie with LCD monitor.

Advanced white balance and colour controlLunar features an advanced real-time white balance and colour control for both photos and videos. The desired setting can be achieved in different ways: Auto mode, nine presets, manual adjustment on a colour chart or by selecting the colour temperature. Custom settings can also be saved in memory.

Page 34: Hasselblad Lunar

Recording system (still image)Image quality modes RAW, RAW & JPEG, JPEG Fine, JPEG StandardMediaMedia Memory Stick PRO Duo™, Memory Stick PRO-HG Duo™, SD memory card, SDHC memory card, SDXC memory cardSlot Multi slot for Memory Stick Duo/SD memory cardExposure controlExposure modes iAUTO, Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Sweep Panorama, 3DExposure compensation Sweep Panorama, Anti Motion Blur, Scene SelectionBracketing 3 continuous exposures in 0.3 or 0.7 EV stepsLCD monitorBrightness control Auto, Manual (5 steps between -2 and +2), Sunny Weather modeDisplay contents Graphic Display, Display All Info., Big Font Size Disp., No Disp. Info., Live View Priority, Level, Histogram, For viewfinderFlashType Built-in flashFlash compensation +/- 3.0 EVFlash modes Flash off, Autoflash, Fill-flash, Slow Sync., Rear Sync.ShutterType Electronically controlled, vertical-traverse, focal-plane typeShutter speed 1/4000 to 30 sec., BulbFlash sync. speed 1/160 sec.Electronic front curtain shutter Yes, On/OffDrive

Modes Single-shot, Continuous, Speed Priority Continuous, Self-timer (10/2 sec. delay), Self-timer (Cont.) (with 10 sec. delay; 3/5 exposures), Bracketing, Remote Cdr

InterfacePC interface Hi-speed USB (USB 2.0): Mass-storage, MTPHD output HDMI® mini connector (Type-C), PhotoTV HDOthers Auto-lock Accessory Shoe, Microphone jack, Remote sensorWeightBody only Approx. 420 gDimensionsW x H x D (including protrusions) Approx. 140 x 83 x 67 mm

Besides an amazing package that surpasses most DSLRs in image quality, speed, control, and flexibility, Lunar features aset of easy-to-use tools that make taking pictures more fun and entertaining for both expert and novice photographers.

Sweep Panorama™ mode in 2D or captivating 3DSimply press the shutter button and sweep the camera in a smooth arc, either horizontally or vertically. A series of shots are taken automatically and then stitched together into a seamless, high-resolution panoramic photo ready for large-format printing or HDTV playback.

Fifteen picture effectsPicture Effect is a fun and simple way to convert any picture into a unique piece of art. Lunar provides a total of 15 effects for endless artistic possibilities. Real-time preview is available for most effects, letting you experiment and play with your creativity and imagination.

Intelligent Face Registration: party timeThe Face Registration function allows registering up to eight faces in the camera memory. While shooting, these faces are instantly recognised by the camera that automatically focuses on them while adjusting exposure and other settings to capture them at their best.

Thirteen Creative StylesThirteen Creative Style modes can be applied to photos and videos. Standard, Vivid, Portrait, Landscape, Sunset, Black & White, Clear, Deep and other depending on the scene, are the available options. Contrast, saturation and sharpness can be further fine-tuned for an additional personal touch.

Eight Scene SelectionEight Scenes are available: Portrait, Sports Action, Macro, Landscape, Sunset, Night Scene, Night Portrait and Hand-held Twilight. Intelligent Auto mode automatically identifies and selects the most appropriate one. Aperture, shutter speed, white balance and other parameters are adjusted to achieve the best results for each scene setting.

Difficult light conditions made easy: Auto HDR and DROCertain light conditions are ideal to shoot evocative images, but with great variances in light and shadow, they are often the most difficult to handle. Lunar offers two solutions to capture wonderful images in these situations.Auto High Dynamic Range (HDR) mode takes three shots at different exposures — one for highlights, mid tones and shadows — then digitally combines them into a single photo with rich shadow and highlight detail. D-Range Optimizer (DRO) produces natural-looking images with optimal brightness and tonal gradation. If a backlit subject’s face is dark, for example, DRO recovers details hidden in the shadows and delivers a naturally bright image.

Technical specifications chart

Hand-held TwilightIn Hand-held Twilight mode, Lunar shoots six photos at high speed and composites them to create one low-noise photo. This amazing technology, possible thanks to the ultra-fast Bionz processor and the Dual Noise Reduction System, produces amazingly low-noise beautiful night shots.

Anti Motion Blur modeThis shooting mode magically improves picture quality when shooting action scenes at long zoom, portraits and in low light situations by eliminating the need for a flash light. After taking six shots at high speed, Lunar aligns and combines them into a single surprising photo.

Since the beginning Hasselblad cameras were born from a love for photography and the desire

of a man to give photographers the technical excellence needed to realize their creative vision.

That man was Victor Hasselblad.

Page 35: Hasselblad Lunar

Recording system (still image)Image quality modes RAW, RAW & JPEG, JPEG Fine, JPEG StandardMediaMedia Memory Stick PRO Duo™, Memory Stick PRO-HG Duo™, SD memory card, SDHC memory card, SDXC memory cardSlot Multi slot for Memory Stick Duo/SD memory cardExposure controlExposure modes iAUTO, Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Sweep Panorama, 3DExposure compensation Sweep Panorama, Anti Motion Blur, Scene SelectionBracketing 3 continuous exposures in 0.3 or 0.7 EV stepsLCD monitorBrightness control Auto, Manual (5 steps between -2 and +2), Sunny Weather modeDisplay contents Graphic Display, Display All Info., Big Font Size Disp., No Disp. Info., Live View Priority, Level, Histogram, For viewfinderFlashType Built-in flashFlash compensation +/- 3.0 EVFlash modes Flash off, Autoflash, Fill-flash, Slow Sync., Rear Sync.ShutterType Electronically controlled, vertical-traverse, focal-plane typeShutter speed 1/4000 to 30 sec., BulbFlash sync. speed 1/160 sec.Electronic front curtain shutter Yes, On/OffDrive

Modes Single-shot, Continuous, Speed Priority Continuous, Self-timer (10/2 sec. delay), Self-timer (Cont.) (with 10 sec. delay; 3/5 exposures), Bracketing, Remote Cdr

InterfacePC interface Hi-speed USB (USB 2.0): Mass-storage, MTPHD output HDMI® mini connector (Type-C), PhotoTV HDOthers Auto-lock Accessory Shoe, Microphone jack, Remote sensorWeightBody only Approx. 420 gDimensionsW x H x D (including protrusions) Approx. 140 x 83 x 67 mm

Besides an amazing package that surpasses most DSLRs in image quality, speed, control, and flexibility, Lunar features aset of easy-to-use tools that make taking pictures more fun and entertaining for both expert and novice photographers.

Sweep Panorama™ mode in 2D or captivating 3DSimply press the shutter button and sweep the camera in a smooth arc, either horizontally or vertically. A series of shots are taken automatically and then stitched together into a seamless, high-resolution panoramic photo ready for large-format printing or HDTV playback.

Fifteen picture effectsPicture Effect is a fun and simple way to convert any picture into a unique piece of art. Lunar provides a total of 15 effects for endless artistic possibilities. Real-time preview is available for most effects, letting you experiment and play with your creativity and imagination.

Intelligent Face Registration: party timeThe Face Registration function allows registering up to eight faces in the camera memory. While shooting, these faces are instantly recognised by the camera that automatically focuses on them while adjusting exposure and other settings to capture them at their best.

Thirteen Creative StylesThirteen Creative Style modes can be applied to photos and videos. Standard, Vivid, Portrait, Landscape, Sunset, Black & White, Clear, Deep and other depending on the scene, are the available options. Contrast, saturation and sharpness can be further fine-tuned for an additional personal touch.

Eight Scene SelectionEight Scenes are available: Portrait, Sports Action, Macro, Landscape, Sunset, Night Scene, Night Portrait and Hand-held Twilight. Intelligent Auto mode automatically identifies and selects the most appropriate one. Aperture, shutter speed, white balance and other parameters are adjusted to achieve the best results for each scene setting.

Difficult light conditions made easy: Auto HDR and DROCertain light conditions are ideal to shoot evocative images, but with great variances in light and shadow, they are often the most difficult to handle. Lunar offers two solutions to capture wonderful images in these situations.Auto High Dynamic Range (HDR) mode takes three shots at different exposures — one for highlights, mid tones and shadows — then digitally combines them into a single photo with rich shadow and highlight detail. D-Range Optimizer (DRO) produces natural-looking images with optimal brightness and tonal gradation. If a backlit subject’s face is dark, for example, DRO recovers details hidden in the shadows and delivers a naturally bright image.

Technical specifications chart

Hand-held TwilightIn Hand-held Twilight mode, Lunar shoots six photos at high speed and composites them to create one low-noise photo. This amazing technology, possible thanks to the ultra-fast Bionz processor and the Dual Noise Reduction System, produces amazingly low-noise beautiful night shots.

Anti Motion Blur modeThis shooting mode magically improves picture quality when shooting action scenes at long zoom, portraits and in low light situations by eliminating the need for a flash light. After taking six shots at high speed, Lunar aligns and combines them into a single surprising photo.

Since the beginning Hasselblad cameras were born from a love for photography and the desire

of a man to give photographers the technical excellence needed to realize their creative vision.

That man was Victor Hasselblad.

Page 36: Hasselblad Lunar

1998-2003Mirrorless XPan creates a new segment.The world’s only dual format camera that can shoot both normal 35 mm images and panoramic images.

2012Mirrorless Lunar sets new standards for materials and technology.A distillate of Hasselblad tradition and cutting edge technology into a revolutionary and amazing design.

2012H5D System.The best medium-format DSLR sets a new industry benchmark with this new perfected release.

2002H System.Designed to be comfortable in both worlds: analog and digital.

2009H4D System.With advantages of True Focus technology, larger lenses and sensor size, and more advanced optics.

2004H2 System.The fi rst completely portable medium-format DSLR.

2006H3D System.A new milestone in the H System.

2009

new perfected release.

Page 37: Hasselblad Lunar

1998-2003Mirrorless XPan creates a new segment.The world’s only dual format camera that can shoot both normal 35 mm images and panoramic images.

2012Mirrorless Lunar sets new standards for materials and technology.A distillate of Hasselblad tradition and cutting edge technology into a revolutionary and amazing design.

2012H5D System.The best medium-format DSLR sets a new industry benchmark with this new perfected release.

2002H System.Designed to be comfortable in both worlds: analog and digital.

2009H4D System.With advantages of True Focus technology, larger lenses and sensor size, and more advanced optics.

2004H2 System.The fi rst completely portable medium-format DSLR.

2006H3D System.A new milestone in the H System.

2009

new perfected release.

Page 38: Hasselblad Lunar

Swedish cameras since 1948

www.hasselblad-lunar.com