HASPHASP®® SRM SRM

Enabling Business Growth throughEnabling Business Growth throughSoftware Rights ManagementSoftware Rights Management

All Rights Reserved © 2007 Aladdin Knowledge Systems.

Yariv Drory

International Technical Support Manager

June 2007

HASP Software Rights Management

• Hardware-based and software-based protection & licensing system

• The industry’s first all-in-one solution

• Advantages of both worlds gives numerous options for: – Strong protection against software piracy– Unmatched protection for your intellectual property– Flexible and secure licensing & distribution

Hardware-Based vs. Software-Based Solutions Feature Hardware-based Solution Software-based Solution

Software and IP Protection

Secure Licensing

Trialware

Portability

Licensing for MultipleFeatures/Modules

Enables ESD

Doesn’t Require Online Connectivity

Super-Distribution

Not Affected by PC Changes

Vendor Has Full Control

Affordability of Solution

Now Combine the Advantages of Both into a Single Solution!

How HASP SRM Works: Vendor Site

DeveloperProtects Software

ProtectedSoftware

PM Defines License

LicensedSoftware

PM Defines HASP Key

Type

Software Protected with HASP HL or HASP SL

Ship Software to End-User

Product Key

Boxed Delivery

Electronic Delivery

SoftwareVendor

How HASP SRM Works: End User Site

3467 A3C8 2319 F49B

Protected

Software

HASP SRM Business Studio Server

Protection with HASP SRMHASP SRM Envelope in Action (end user site)

Envelope-protected Software

Trialware

Provisional Mode

Decrypted Data

AES

HASP HL

HASP SL

Encrypted Data

Software locked to any key with any license

Module

Rental

Subscription

Floating

hasp_login()

hasp_decrypt()

Protection with HASP SRMHASP SRM API

Single runtime API

Toolbox – tutorial & code generator

Encrypt / Decrypt data

Universal API for all HASP locks

Cross-platform (2nd release)

Access to memory & secure

storage

Backward compatible to

HASP HL

Automatic & customizable

licensing

HASP SRM Product Activation

• Machine fingerprint is a hash generated from the PC's hardware

configuration, determined by:

– CPU, BIOS and motherboard, hard disk, optical drives (CD or DVD-ROM),

MAC address, PCI information (e.g. storage controller, display adapter).

• Server validates that Product Key has been used on number of PCs as

specified by ISV

End User

EntersProduct Key

3467 A3C8 2319 F49B

Product Key and

Machine Fingerprint

Sent to Server

HASP SRM Business Studio

Server

HASP SL & License Sent Back

Validation

HASP SRM Product Activation

• Product Activation can be done over Internet or via file (email)

• SSL-based secure communication

• Degree of tolerance enables changing hardware components

• Prevents hard disk cloning (2nd release)

End User

EntersProduct Key

3467 A3C8 2319 F49B

Product Key and

Machine Fingerprint

Sent to Server

HASP SRM Business Studio

Server

HASP SL & License Sent Back

Validation

Licensing with HASP SRM

• All licenses can be locked to HASP HL or HASP SL

• Out-of-the-box or customized

• Supported licenses:

Try-Before-You-Buy

Rental/Subscription

Module/Feature-Based

Floating

Floating & Time-Based

Volume

Orders & Fulfillment with HASP SRM

-User name-HASP HL ID-Product key-Licenses-Memory data

HASP SRM Business StudioTM

Client Server

Generates licenses, product keys, upgrades

Role-based tool

SQL Server 2005 Express Edition

Tracks user & registration info

Infrastructure for backend integration

(2nd release)

Questions?

Summary: Choices & Flexibility with SRM

• Protect Once: Get paid for every software copy: Envelope or API

• Deliver Many: Create attractive packages and pricing models withsecure flexible licensing & secure remote update: automatic or customized

• Cross-LockingTM: New business opportunities: HASP HL or HASP SL

• Distribution: Reach the market quickly with Web download or sell traditionally (shrink-wrapped)

• Activation: Security in the field: Server-based or HASP HL-based

Mix and Match to create the optimum DRM solution that meets your business needs

Protection Licensing Distribution