Hashtags: Taking your event from good to great #ccavcu
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Transcript of Hashtags: Taking your event from good to great #ccavcu
Tiffany Broadbent Beker ๏ @tb623Web Developer & Social Media Coordinator
College of William & Mary
#ccavcu
#ccaHashtags
More than just a # How hashtags can take your event
from good to great
#ccavcu #ccaHashtags
something
What?
#williamandmary #wm1693
#william&mary
#
#ccavcu #ccaHashtags
Where?(pretty much everywhere)
#ccavcu #ccaHashtags
Searchability
#ccavcu #ccaHashtags
Visibility
#ccavcu #ccaHashtags
Cross-platform
Unity
#ccavcu #ccaHashtags
Community
#ccavcu #ccaHashtags
Engagement
55% more retweets2x more engagement
Meh
55% more engagement
#ccavcu #ccaHashtags
Posterity
#ccavcu #ccaHashtags
Creating a
hashtag
#ccavcu #ccaHashtags
Be specific(but not too much)
#ccavcu #ccaHashtags
Keep it short
Short tweets (< 100 characters) = 17% engagement
#ccavcu #ccaHashtags
(Pre)search
#ccavcu #ccaHashtags
For example…
#ccavcu #ccaHashtags
For example…
#wm2018W&M Class of 2018 and…
Weltmeisterschaft (World Cup) 2018
#ccavcu #ccaHashtags
For example…
#wmhc W&M Homecoming and…
Western Massachusetts Hard Core
#ccavcu #ccaHashtags
For example…
#wmhc W&M Homecoming and…
Western Massachusetts Hard Core
#wmhomecoming
#ccavcu #ccaHashtags
Readable
#SusanAlbumPartyvs
#susanalbumparty
#wmTribeSnow vs #wmtribesnow
#ccavcu #ccaHashtags
Memoriable
#ccavcu #ccaHashtags
Tested
#ccavcu #ccaHashtags
Use
#ccavcu #ccaHashtags
1 or 2* hashtags
#Reading a #tweet w lots of #hashtags is #annoying #ouchmybrain
*on Twitter & Facebook, up to 10 on Instagram
3+ hashtags: 17% 11+ hashtags: 50%
#ccavcu #ccaHashtags
1 or 2* hashtags*on Twitter & Facebook, up to 10 on Instagram
3+ hashtags: 17% 11+ hashtags: 50%
tool tiphashtags.org, keyhole.co & ritetag.com
#ccavcu #ccaHashtags
Geotag
#ccavcu #ccaHashtagstool tip:
twitter.com/search-advanced
#ccavcu #ccaHashtagstool tip: trendsmap.com
#ccavcu #ccaHashtags
Consistency
#ccavcu #ccaHashtags
It is time…(For reference)
#wm2018/19 = Class of 2018/19
#wmgrad = W&M Commencement
#ccavcu #ccaHashtags
Pre-event
#ccavcu #ccaHashtags
Promotional
material
#ccavcu #ccaHashtags
Promotional
material
#ccavcu #ccaHashtags
Monitor
#ccavcu #ccaHashtagstool tip
iconosquare.com & gramfeed.com
#ccavcu #ccaHashtagstool tip
hootsuite.com
#ccavcu #ccaHashtagstool tip: tagboard.com
See also: Hash At It & Eventifier
#ccavcu #ccaHashtags
Inform
tool tip: bufferapp.com
(and schedule ahead)
#ccavcu #ccaHashtags
During
#ccavcu #ccaHashtags
Speakers
#ccavcu #ccaHashtags
Speakers
#ccavcu #ccaHashtags
Handouts &
Programs
#ccavcu #ccaHashtags
Handouts &
Programs
#ccavcu #ccaHashtags
Provide timely
information
#ccavcu #ccaHashtags
Engage
#ccavcu #ccaHashtags
Engage
#ccavcu #ccaHashtags
Share
#ccavcu #ccaHashtags
Share
#ccavcu #ccaHashtags
Share
tool tip: “Repost” app
#ccavcu #ccaHashtags
Share
tool tip: “Repost” app
#ccavcu #ccaHashtags
Live feed
#ccavcu #ccaHashtags
Live feed
#ccavcu #ccaHashtagstool tip: eventstag.com
#ccavcu #ccaHashtagstool tip: eventstag.com
#ccavcu #ccaHashtagstool tip: ifttt.com
#ccavcu #ccaHashtagstool tip: ifttt.com
#ccavcu #ccaHashtags
After
#ccavcu #ccaHashtags
Gather Stats on
Your Goals
tool tip:
Topsy, Hashtracking, EasyHashtag
#ccavcu #ccaHashtags
Gather Stats on
Your Goals
tool tip:
Topsy, Hashtracking, EasyHashtag
#ccavcu #ccaHashtags
Gather Stats on
Your Goals
tool tip:
Topsy, Hashtracking, EasyHashtag
#ccavcu #ccaHashtags
Gather Stats on
Your Goals
tool tip:
Topsy, Hashtracking, EasyHashtag
#ccavcu #ccaHashtags
Archive &
Review
#ccavcu #ccaHashtagstool tip: storify.com
#ccavcu #ccaHashtags
Continue the
conversation