Hasbro’s Creative Strategy Team 4 Stephen Francescon President Laura Lindsey Treasurer David Lusky...
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Transcript of Hasbro’s Creative Strategy Team 4 Stephen Francescon President Laura Lindsey Treasurer David Lusky...
Hasbro’s Creative Strategy Team
Stephen Francescon President
Laura LindseyTreasurer
David LuskyMarketing/ PR
Ashley BruceVice President
Jessica SmithExecutive Administrator
Making The World Smile!!
Brief History of Hasbro* Founded in 1923 as a family
owned company
* Hasbro currently employs around 10,000 employees
* Became a leader of toy advertising with G.I. Joe & Mr. Potato Head in the60’s and 70’s
* Hasbro has a solid reputation as a leader in community assistance
History Continued...* Creator of Board Games such as
Monopoly, Trivial Pursuit & Clue
* Hasbro owns several toy companies including Nerf, SuperSoaker, Tiger Electronics just to name a few.
* Current Sales are over 3 billion dollars and they are working closely with the release of Jurassic Park III
Hasbro’s Current Market Strategy
Hasbro has products for all ages of the market
Price for products are geared toward middle class section of market
Solid reputation with the Hasbro Children Foundation is great for all market publicity
Leader in technology for toys with Tiger Electronics
Get Ready to Experience the newest Hasbro
product!!!
What Could it be??
Hasbro Proudly Presents
What Exactly is HasbroWorld
A Theme Park built around and for the many successful toy that Hasbro has developed
through the years
For Example:
Mr. Potato Head , G.I. Joe Lincoln Logs
Location of
HasbroWorld will be located in the heart of Myrtle Beach
Myrtle Beach is the # 1 family vacation spot Family’s fit the current target market for Hasbro Climate has an average of low 60 during winter
and high 80’s during summer Appeals however to the upper division of
Middle Class
Map of Myrtle Beach
HasbroWorld’s Competition
Primary: Amusement, Theme and Water parks of Myrtle Beach,
Also, Outside of state Theme Park and entertainment facilities
Secondary: Myrtle Beach Area entertainment such as theaters, boating, museums...
Strengths and Weaknesses
Strengths: HasbroWorld will be open all year long, Park Attractions are unique to HasbroWorld, Offers a family atmosphere that’s safe. FUN!!!
Weaknesses: Ticket prices may be a little high comparatively, Not the only game in town. Disposable income may become limited with middle class TM
HasbroWorld’s Communication Strategy
Step 1: Distribute a pamphlet and a CD inside the boxes of famous Hasbro toys.
Step 2: Join with surrounding hotels in the Myrtle Beach area and have them
offer HasbroWorld Discounts. Step 3: Hasbro will purchase TV space on
cable channels such as the Travel Channel, TLC, Discovery Kids, Fox Sports, TWC
Communication Strategy Continued
Step 4: Request one of the following: Dateline, 20/20, The Today Show, Or GMA
to set up a live remote. Step 5: Develop and distribute a 10 minute video
to travel agencies Step 6: Join with Burger King and have
HasbroWorld advertisements and coupons on merchandise
INTERNET:
Environmental Factors
Theme Park Attendance grew in 2000 for now the 4th straight year in a row
2000 total for revenues at Theme Parks was $9.6 Billion
However, should we worry about a recession?
Corporate Objective
Provide an outlet for increasing name recognition for Hasbro’s other toy companies.
Increase sales of Hasbro toys at least by 15% Continue as a leader in the toy industry with
HasbroWorld. Year ten total revenue for HasbroWorld to
equal 1 billion dollars.
HasbroWorld’s Target Market
Primary Target Market: Children between the ages of 4-15
Secondary Target Market: Adults between the ages of 18-50 (Mainly
parents of guardians of the kids who visit the park).
HasbroWorld Attractions
Mr. Potato Head “The Adventure Honest Abe’s Wild Ride (Lincoln Logs) Chutes & Ladders Roller Coaster Tonka Bumper Boats Clue “The Interactive Mystery Game” Action X-treme water ride G.I Joe Paintball Arena
Attractions Continued
Gator Golf Miniature Golf Course Indoor Nerf Blast Arena The SuperSoaker Shooting Gallery **Tiger Electronics Exhibition Center
Join Hasbro and
Coming in 2003 is a theme park like no other on earth. Ride you
favorite toy and see the newest toy technology first hand.
See why HasbroWorld is Making the world Smile
Any Questions or Comments??