Harvard Business Review case Analysis with Harvard Business Case Analysis including summary of...
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Transcript of Harvard Business Review case Analysis with Harvard Business Case Analysis including summary of...
What we achieved from IIM internship?
Module 01:
It teaches us how to make a productive presentation
Based on Garr Reynold concepts
Tips for aking good presentation are:
To become a leader one has to be a story teller
(1) Stay back from the crowd
(2)Take alone time and think it out ,how the presentation should be.
(3)Always start with pen and papers
(4)Before delivering presentation one has to rehearse as much as it is desired.
(5)Stay confident and audience oriented
Conventional presentation sucks!!!
(1)Avoid 1-7-7 rule
(2)Eradicate lenthy and descriptive slide
(3)Don't let audience to read your slide
(4)Don't be bozo and one dimensional
Simplicity needs creativity
"Making the simple complicated is common place; making the complicated awesomely simple thats creativity"-Charles Mingus
Funny and converasational. Eat like a bird and poop like elephant
Visual simplicity
Zen aeshetic
.1simplicity.2Clarity
.3UNCLUTTEREDNESS
What we get?? from module2
It all depends on this book
Module 3
It all based on Harvard Business Article
We all knew about different cases such as:
MedNet confronts click through competition
In this case how mednet win over Marvel is really nailbitting
In mountain man brewing case we learnt about facings,how mountain man thought of bring mountain man light over mountain man lager.
What were the profit margin,revenue value and its probability were the keys points to learn
In spring field case we came to know how one camn maximize revenue value for sport tournament
We learnt that doing survey ,advertising the game,one can easily collect its revenue or say can earn profit
Module 04
It's all about Harvard Business Review Magazine
Creativity in advertising when it works and when it doesnot?
We learnt that nothing is more efficient than creative advertising
We knew that creative advertising is more memorable ,longer lasting works with less media spending,and builds a fan community..faster
What is TTCT?
• A BATTERY OF MEASURE USED TO ASSESS INDIVIDUALS’ CAPACITY FOR DIVERGENT THINKING IN THE BUSINESS WORLD AND IN EDUCATION
WE LEARNT ABOUT dimensions that can influence advertising which are:
Fluency
originality
elaboration
abstractness
We learnt that in india cintext advertising is the royal tool to enhance their product in market
We can know that big stars are paid handsome money for advertisement.so india has large budget which gets utilized in advertisement. It is because it has large audience to recognize the product in the market