Harnessing the Power of LinkedIn

General Information

1: Thanks for coming!2: If you have any questions, please wait until

the end

Find me:facebook.com/raremethodlinkedin.com/company/rare-method@raremethod or @kayjer

Overview

There are three ways to use LinkedIn:1. Free, basic user 2. Paid user3. Company page

All will be addressed

LinkedIn?

• Social network est: 2003• Professional web presence, networking• Publically traded on the NYSE• Currently 225 million+ members– Growing at 2 members/second– (yes really)

More history: http://ourstory.linkedin.com/

Why Use It?

• Professional networking• Defined purpose• Recruitment• Job opportunities• Industry news

Generally Speaking

Regardless of your desired outcomes, you should:• Have an up-to-date, professional photo• Have your most recent job information• Have your location set correctly• Claim your custom URL ASAP!

Setting Up

• Keyword your profile• Pick a headshot photo• Fill in experience,

education, location, and skills at minimum!

Networking

LinkedIn is fundamentally for networking.

Groups will be your best friend

Companies (on LinkedIn)

In addition to groups, follow companies

Purpose

Job Opportunities

• You can search or wait to be found.• Activity is PRIVATE.• They target on industry and location, not experience.

Industry News

• Now the foremost business content provider• LinkedIn Today • Influencers

So Now You Want to Pay…

•Who's Viewed Your Profile •Featured Applicant•InMail

Company Pages

Benefits:• Find potential talent• Engage with others in industry• Build a community

You Wanna Look Good

• Many of the same rules apply• Rich media updates now available– Helps to control the look and feel of updates

SEO on LinkedIn?

Yep. LinkedIn shows the link love, and is a great source for authoritative backlinks.

B2B

• LinkedIn is the ultimate B2B marketing networking tool• Know if you’re getting anything out of it!• Insights, analytics, etc.

Powerful advertising

• LinkedIn’s advertising set up is second to none• Can target many different groups

Conclusions

• LinkedIn is different than Facebook, Twitter.• Be strategic about your profile.• Keep information fresh, or accept the

consequences!• Become a content producer.• Having a company presence is extremely

valuable

Questions?

Find me:facebook.com/raremethodlinkedin.com/company/rare-method@raremethod or @kayjer