harnessing the power offiles.meetup.com/1546391/linkedin_preso_small.pdfLinkedIn profile pic...
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harnessing the power of sally cox kreatable.com (not my shoes)
Transcript of harnessing the power offiles.meetup.com/1546391/linkedin_preso_small.pdfLinkedIn profile pic...
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harnessing the power of
sally coxkreatable.com
(not my shoes)
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sally cox harnessing the power of
who I am
who I am not
owner, kreatable.comAdobe trainer, Adobe Community Professionalinstructional designer, elearning expertAdobe user group managerartist, mother, dog devotee, lap swimmersomeone who doesn’t like capital letterssomeone who loves rounded rectanglesmy career has greatly benefitted by the power of social media, particularly LinkedIn
LinkedIn employeeLinkedIn expert sally cox
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sally cox harnessing the power of
1. personalize your public profile URL
once you’ve signed in, go to your settings (upper right corner)
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sally cox harnessing the power of
1. personalize your public profile URL
click on “edit your public profile”
once you’ve signed in, go to your settings (upper right corner)
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sally cox harnessing the power of
1. personalize your public profile URL
click on “customize your public profile url”
click on “edit your public profile”
once you’ve signed in, go to your settings (upper right corner)
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sally cox harnessing the power of
1. personalize your public profile URL
click on “customize your public profile url”
“add your public profile url to your email signature,
for greater exposure to your profile.”
click on “edit your public profile”
once you’ve signed in, go to your settings (upper right corner)
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sally cox harnessing the power of
2. include a photo
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sally cox harnessing the power of
2. include a photo
inappropriate LinkedIn profile pic
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sally cox harnessing the power of
2. include a photo
inappropriate LinkedIn profile pic
appropriate LinkedIn profile pic
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sally cox harnessing the power of
2. include a phototips for LinkedIn profile pics:
1. creative types can be a bit more expressive than lawyers
2. neutral, non-distracting backgrounds are best
3. spend the money to have a professional portrait, if necessary
inappropriate LinkedIn profile pic
appropriate LinkedIn profile pic
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sally cox harnessing the power of
3. add a searchable headline
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sally cox harnessing the power of
3. add a searchable headline
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sally cox harnessing the power of
3. add a searchable headline
tips for creating your unique headline:
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sally cox harnessing the power of
3. add a searchable headline
tips for creating your unique headline:
1. include relevant industry-standard keywords and phrases for searchability.
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sally cox harnessing the power of
3. add a searchable headline
tips for creating your unique headline:
1. include relevant industry-standard keywords and phrases for searchability.
2. include your company name, when relevant.
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sally cox harnessing the power of
3. add a searchable headline
tips for creating your unique headline:
1. include relevant industry-standard keywords and phrases for searchability.
2. include your company name, when relevant.
3. spell check, spell check, spell check.
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sally cox harnessing the power of
4. recommendations, recommendations, recommendations
build yourrecommendation
list
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sally cox harnessing the power of
4. recommendations, recommendations, recommendations
gatheringrecommendations
properly:
build yourrecommendation
list
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sally cox harnessing the power of
4. recommendations, recommendations, recommendations
gatheringrecommendations
properly: request recommendations from relevant
colleagues
build yourrecommendation
list
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sally cox harnessing the power of
4. recommendations, recommendations, recommendations
gatheringrecommendations
properly: request recommendations from relevant
colleagues
don’t gather 50 recommendations
in one week
build yourrecommendation
list
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sally cox harnessing the power of
4. recommendations, recommendations, recommendations
gatheringrecommendations
properly: request recommendations from relevant
colleagues
don’t gather 50 recommendations
in one week give guidelines for writing recommendations
when appropriate
build yourrecommendation
list
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sally cox harnessing the power of
4. recommendations, recommendations, recommendations
gatheringrecommendations
properly: request recommendations from relevant
colleagues
don’t gather 50 recommendations
in one week give guidelines for writing recommendations
when appropriate
only recommend people
you would hire
build yourrecommendation
list
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sally cox harnessing the power of
5. prufreed
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sally cox harnessing the power of
5. prufreed
one typo
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sally cox harnessing the power of
5. prufreed
one typo
just one
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sally cox harnessing the power of
5. prufreed
one typo
just one
can cause you to lose a job or a client.
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sally cox harnessing the power of
5. prufreed
one typo
just one
can cause you to lose a job or a client.
spell check.
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sally cox harnessing the power of
5. prufreed
one typo
just one
can cause you to lose a job or a client.
spell check. ask a colleague to proof it.
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sally cox harnessing the power of
5. prufreed
one typo
just one
can cause you to lose a job or a client.
spell check. ask a colleague to proof it.
google chrome will spell check for you.
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sally cox harnessing the power of
6. include activities to personalize your profile
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sally cox harnessing the power of
6. include activities to personalize your profile
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sally cox harnessing the power of
6. include activities to personalize your profile
appropriate interests:• professional groups and associations• personal interests relating to your career• sports you participate in• a few non-relevant personal interests
give a glimpse of your personality
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sally cox harnessing the power of
6. include activities to personalize your profile
appropriate interests:• professional groups and associations• personal interests relating to your career• sports you participate in• a few non-relevant personal interests
give a glimpse of your personality
inappropriate interests:• political affiliations, unless they are relevant• illegal or illicit activity• groups that reveal too much -
Narcotics Anonymous, Bay Area Nudists
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sally cox harnessing the power of
7. add links to your web site, Twitter feed, online portfolio
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sally cox harnessing the power of
7. add links to your web site, Twitter feed, online portfolio
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sally cox harnessing the power of
7. add links to your web site, Twitter feed, online portfolio
remember!
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sally cox harnessing the power of
7. add links to your web site, Twitter feed, online portfolio
• your linkedin profile can become your “online resume”
remember!
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sally cox harnessing the power of
7. add links to your web site, Twitter feed, online portfolio
• your linkedin profile can become your “online resume”• including links to other relevant content makes you
more appealing to prospective employers and clients
remember!
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sally cox harnessing the power of
7. add links to your web site, Twitter feed, online portfolio
• your linkedin profile can become your “online resume”• including links to other relevant content makes you
more appealing to prospective employers and clients• the more they can learn about you before the intitial
contact, the better your chancesremember!
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sally cox harnessing the power of
7. add links to your web site, Twitter feed, online portfolio
• your linkedin profile can become your “online resume”• including links to other relevant content makes you
more appealing to prospective employers and clients• the more they can learn about you before the intitial
contact, the better your chances• ensure your links actually work!
remember!
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sally cox harnessing the power of
7. add links to your web site, Twitter feed, online portfolio
• your linkedin profile can become your “online resume”• including links to other relevant content makes you
more appealing to prospective employers and clients• the more they can learn about you before the intitial
contact, the better your chances• ensure your links actually work!• i include links to online interviews and blog posts in
which i appear, but check back often to make sure your content is accessible
remember!
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sally cox harnessing the power of
8. write your summary wisely
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sally cox harnessing the power of
8. write your summary wisely
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sally cox harnessing the power of
8. write your summary wisely
write clearly and to the point
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sally cox harnessing the power of
8. write your summary wisely
write clearly and to the point
remember the “above the fold” rule
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sally cox harnessing the power of
8. write your summary wisely
write clearly and to the point
remember the “above the fold” rule
state your purposeand goalssuccinctly
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sally cox harnessing the power of
8. write your summary wisely
write clearly and to the point
remember the “above the fold” rule
state your purposeand goalssuccinctly
impress them, so they’ll want to learn more about you!
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sally cox harnessing the power of
8. write your summary wisely
write clearly and to the point
remember the “above the fold” rule
state your purposeand goalssuccinctly
include big name companies, big sales numbers, etc.
impress them, so they’ll want to learn more about you!
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sally cox harnessing the power of
9. complete 100% of your profile
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sally cox harnessing the power of
9. complete 100% of your profile
a 100% profile includes:
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sally cox harnessing the power of
9. complete 100% of your profile
a 100% profile includes:
a current position
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sally cox harnessing the power of
9. complete 100% of your profile
a 100% profile includes:
a current positiontwo past positions
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sally cox harnessing the power of
9. complete 100% of your profile
a 100% profile includes:
a current positiontwo past positions
profile summary
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sally cox harnessing the power of
9. complete 100% of your profile
a 100% profile includes:
a current positiontwo past positions
profile summary
profile photo
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sally cox harnessing the power of
9. complete 100% of your profile
a 100% profile includes:
a current positiontwo past positions
profile summary
profile photospecialties
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sally cox harnessing the power of
9. complete 100% of your profile
a 100% profile includes:
a current positiontwo past positions
profile summary
profile photospecialties
three or morerecommendations
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sally cox harnessing the power of
9. complete 100% of your profile
a 100% profile includes:
a current positiontwo past positions
profile summary
profile photospecialties
three or morerecommendations anything less is a
missed opportunity
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sally cox harnessing the power of
9. complete 100% of your profile
a 100% profile includes:
a current positiontwo past positions
profile summary
profile photospecialties
LinkedIn is your
online resume. make it count!
three or morerecommendations anything less is a
missed opportunity
remember!
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sally cox harnessing the power of
10. regular maintentance to your profile
regularly change the “what are you working on?” network update.
post relevant links.Use bit.ly or other URL shortener.
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sally cox harnessing the power of
10. regular maintentance to your profile
regularly change the “what are you working on?” network update.
post relevant links.Use bit.ly or other URL shortener. post to Twitter simultaneously.
use drop down menu for multiple accounts
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sally cox harnessing the power of
11. join LinkedIn groups that pertain to your career
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sally cox harnessing the power of
11. join LinkedIn groups that pertain to your career
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sally cox harnessing the power of
join LinkedIn groups. you only get 50, so make ‘em count.
11. join LinkedIn groups that pertain to your career
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sally cox harnessing the power of
join LinkedIn groups. you only get 50, so make ‘em count.
if your current groups aren’t active and engaging, kiss ‘em goodbye.
11. join LinkedIn groups that pertain to your career
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sally cox harnessing the power of
join LinkedIn groups. you only get 50, so make ‘em count.
if your current groups aren’t active and engaging, kiss ‘em goodbye.
answer questions posed by your groups. this keeps your profile in the newsfeed, and keeps you on everyone’s radar.
11. join LinkedIn groups that pertain to your career
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sally cox harnessing the power of
join LinkedIn groups. you only get 50, so make ‘em count.
if your current groups aren’t active and engaging, kiss ‘em goodbye.
answer questions posed by your groups. this keeps your profile in the newsfeed, and keeps you on everyone’s radar.
11. join LinkedIn groups that pertain to your career
only answer questions you are competent to answer and don’t repeat what others have posted, unless you have something to add.
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sally cox harnessing the power of
join LinkedIn groups. you only get 50, so make ‘em count.
if your current groups aren’t active and engaging, kiss ‘em goodbye.
only answer questions you are competent to answer and don’t repeat what others have posted, unless you have something to add.
it’s perfectly ok to “like” answers someone else has posted.
answer questions posed by your groups. this keeps your profile in the newsfeed, and keeps you on everyone’s radar.
11. join LinkedIn groups that pertain to your career
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sally cox harnessing the power of
“word to the wise: don’t oversaturate yourself in groups. posting self-promotion in groups
too often can have a negative effect..”
11. join LinkedIn groups that pertain to your career
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sally cox harnessing the power of
12. accepting connections
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sally cox harnessing the power of
you might think it’s ok to add everyone who sends you a connection invite.
12. accepting connections
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sally cox harnessing the power of
you might think it’s ok to add everyone who sends you a connection invite.
but, let’s think about this.
12. accepting connections
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sally cox harnessing the power of
you might think it’s ok to add everyone who sends you a connection invite.
but, let’s think about this.
1. do you know them?
12. accepting connections
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sally cox harnessing the power of
you might think it’s ok to add everyone who sends you a connection invite.
but, let’s think about this.
1. do you know them?
2. do you have mutual connections?
12. accepting connections
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sally cox harnessing the power of
you might think it’s ok to add everyone who sends you a connection invite.
but, let’s think about this.
1. do you know them?
2. do you have mutual connections?
3. do they have recommendations?
12. accepting connections
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sally cox harnessing the power of
you might think it’s ok to add everyone who sends you a connection invite.
but, let’s think about this.
1. do you know them?
2. do you have mutual connections?
3. do they have recommendations?
4. do they work in your field of interest?
12. accepting connections
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sally cox harnessing the power of
you might think it’s ok to add everyone who sends you a connection invite.
but, let’s think about this.
1. do you know them?
2. do you have mutual connections?
3. do they have recommendations?
4. do they work in your field of interest?
5. will it benefit you?
12. accepting connections
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sally cox harnessing the power of
you might think it’s ok to add everyone who sends you a connection invite.
but, let’s think about this.
1. do you know them?
2. do you have mutual connections?
3. do they have recommendations?
4. do they work in your field of interest?
5. will it benefit you?
6. is their profile in a language you can read?
12. accepting connections
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sally cox harnessing the power of
you might think it’s ok to add everyone who sends you a connection invite.
but, let’s think about this.
1. do you know them?
2. do you have mutual connections?
3. do they have recommendations?
4. do they work in your field of interest?
5. will it benefit you?
6. is their profile in a language you can read?
7. did they send a generic invite?
12. accepting connections
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sally cox harnessing the power of
12. accepting connections
wrong way to connect, using the generic greeting.
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sally cox harnessing the power of
12. accepting connections
better way to connect. more apt to get a positive response and make the connection.
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sally cox harnessing the power of
13. using LinkedIn in your job search
if you haven’t been using the LinkedIn job search feature, you’re missing out.
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sally cox harnessing the power of
13. using LinkedIn in your job search
if you haven’t been using the LinkedIn job search feature, you’re missing out.
click on “jobs” and choose “find jobs”
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sally cox harnessing the power of
13. using LinkedIn in your job search
it automatically brings up jobs related to your last search.
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sally cox harnessing the power of
13. using LinkedIn in your job search
it automatically brings up jobs related to your last search.
enter keywords - job title, company name, job function
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sally cox harnessing the power of
13. using LinkedIn in your job search
click “advanced”.
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sally cox harnessing the power of
13. using LinkedIn in your job search
now, you can enter more specific
search data, such as zip code,
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sally cox harnessing the power of
13. using LinkedIn in your job search
now, you can enter more specific
search data, such as zip code,
experience
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sally cox harnessing the power of
13. using LinkedIn in your job search
now, you can enter more specific
search data, such as zip code,
experience and salary.
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sally cox harnessing the power of
13. using LinkedIn in your job search
once you find jobs you like and
want to apply for,you can save them,
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sally cox harnessing the power of
13. using LinkedIn in your job search
once you find jobs you like and
want to apply for,you can save them,
share them
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sally cox harnessing the power of
13. using LinkedIn in your job search
once you find jobs you like and
want to apply for,you can save them,
share them & follow the company.
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sally cox harnessing the power of
13. using LinkedIn in your job search
some jobs can be applied for
on LinkedIn’s site. they will forward
your profile to the employer.
so it’s really important to have a strong profile.
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sally cox harnessing the power of
some jobs will direct you
to the employer web site, where you may have to fill out
a profile to apply.
13. using LinkedIn in your job search
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sally cox harnessing the power of
13. using LinkedIn in your job search
some jobs will direct you
to the employer web site, where you may have to fill out
a profile to apply. i keep a few cover letters on file, geared toward the roles i am seeking, to copy/paste.
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sally cox harnessing the power of
13. using LinkedIn in your job search
some jobs will direct you
to the employer web site, where you may have to fill out
a profile to apply. i keep a few cover letters on file, geared toward the roles i am seeking, to copy/paste.
“stickies” are great for that!
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sally cox harnessing the power of
14. using connectedhq
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sally cox harnessing the power of
14. using connectedhq
free servicefor managing
your social mediacontacts
(owned by LinkedIn)
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sally cox harnessing the power of
14. using connectedhq
search by company or contact name
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sally cox harnessing the power of
thank you for attending this webinar
see ya!
my Adobe user group:meetup.com/creativesuitesanjose
my Twitter handle:@kreatable
my web site:kreatable.com
my training videos:video2brain.com
