Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison...
Transcript of Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison...
![Page 1: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/1.jpg)
Harley DavidsonNavigating the Road AheadEAST COAST GLOBAL CONSULTING
![Page 2: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/2.jpg)
Agenda▪ Challenge Delia
▪ Key Issues & Objectives
▪ Recommendation
▪Analysis
▪Alternatives Chelsey
▪ Implementation Plan Allison
▪ Financials Jennifer
▪ Risks & Mitigations
▪What Success Looks Like Delia
EAST COAST GLOBAL CONSULTING 2
![Page 3: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/3.jpg)
Challenge
How can Harley Davidson achieve it’s goals
in response to industry disruption?
EAST COAST GLOBAL CONSULTING 3
![Page 4: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/4.jpg)
Key Issues
▪ Decreasing ridership & relevance
▪ Emergence of electronic and autonomous vehicles
▪ Disruptive economic policies
▪ Changing customer demographics
▪ Increased competition
EAST COAST GLOBAL CONSULTING 4
![Page 5: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/5.jpg)
Key Objectives
EAST COAST GLOBAL CONSULTING 5
▪ Increase ridership
▪ Innovation and new product offerings
▪ Grow international business
▪ Improve return on invested capital
▪ Greater emphasis on sustainability and the environment
![Page 6: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/6.jpg)
Recommendation
Acquire Zero Motorcycle to establish
DavidsonElectric and tighten focus on
Harley Davidson Heritage Brand
EAST COAST GLOBAL CONSULTING 6
![Page 7: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/7.jpg)
AnalysisDELIA WARREN
![Page 8: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/8.jpg)
External Industry AnalysisTHREATS:
▪ Disruption from EVs and AVs
▪ Disruptive economic policies and political landscape (tariffs, trade wars)
▪ Shifting population demographics
▪ Global anti-American sentiments
▪ Climate change: changing regulations
EAST COAST GLOBAL CONSULTING 8
OPPORTUNITIES:
▪ Motorcycle/moped ridership strong in growing economies
▪ EV motorcycle/moped market fragmented (startups)
▪ Demand for EV motorcycles/mopeds increasing ($10B increase by 2025)
Be ahead of the curve in anticipating future trends
and regulations
New target market: stylish, convenience-seeking, young professionals
![Page 9: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/9.jpg)
Harley Davidson Motor Company
EAST COAST GLOBAL CONSULTING 9
WEAKNESSES:
▪ Experiencing decreasing sales
▪ Shifting demographics in US market
▪ Extremely strong branding
▪ EVs new to business
STRENGTHS:
▪ Extremely strong branding (loyalty, culture)
▪ Maintaining US market share in heavyweight category (33% overall)
▪ Excellence in engineering and style
▪ Strategic partnerships and locations worldwide
▪ America-first mentality growing (MAGA) among base
Shift in focus risks alienating loyal base
Core business not enough –can’t miss the boat on new
trends
![Page 10: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/10.jpg)
10-Year Plan Stated Goal Critique
1) Increase Ridership Currently not doing enough
2) 100 new high-impact motorcycles
Need to tighten focus: drop to 50 and shift focus to EV
3) Grow internationally by 50%
Absolutely! Maybe more!
4) Improving ROI Currently not doing enough
5) Grow sustainability focus
Currently not doing enough
EAST COAST GLOBAL CONSULTING 10
![Page 11: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/11.jpg)
Competitive Landscape
Honda
• Leading brand globally
• Taking cautious line on EVs
Royal Enfield
• Similar offering to Harley Davidson heritage line
• Focusing on heritage and customization
EAST COAST GLOBAL CONSULTING 11
Large scale, first-mover advantage
Beat them on heritage
![Page 12: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/12.jpg)
Financial SnapshotJENNIFER BUTTON
![Page 13: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/13.jpg)
Financial Snapshot
EAST COAST GLOBAL CONSULTING 13
![Page 14: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/14.jpg)
Financial Snapshot
EAST COAST GLOBAL CONSULTING 14
▪ Growth in Both Motorcycle & Moped Market AS WELL as Electric Motorcycles
![Page 15: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/15.jpg)
Financial Snapshot
Motorcycle Units by Region 2017 Percentage Vehicle Units Percentage
United States 147,972 61% 160,000 50%
Total International Sales 94,816 39% 157,000 50%
Total Sales Units 242,788 100% 317,000 100%
EAST COAST GLOBAL CONSULTING 15
▪ Goal to Increase Ridership to 2 M Riders by 2027▪ Goal to Increase International Business to 50% Harley's
Annual Volume
![Page 16: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/16.jpg)
AlternativesCHELSEY KING
![Page 17: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/17.jpg)
Alternatives
EAST COAST GLOBAL CONSULTING 17
Premium Gas Powered Player
Reposition as EV Player
Establish Electric-Focused Subsidiary
1
2
3
![Page 18: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/18.jpg)
Alternative 1: Premium Gas Powered Player
EAST COAST GLOBAL CONSULTING 18
Advantages
• Remain true to brand heritage
• History of experience and success
Disadvantages
• Limited market opportunity
• Risk of irrelevancy
• Increasing EV competition
• Environmental uncertainty
![Page 19: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/19.jpg)
Alternative 2:Reposition as EV Player
EAST COAST GLOBAL CONSULTING 19
Advantages
• Appeals to new customers
• Opportunity to grow internationally
Disadvantages
• Alienates existing customer
• Lack of in-house EV experience
• Brand recognition as a gas powered player
• Increasing competition
![Page 20: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/20.jpg)
Alternative 3:Establish Electric-Focused Subsidiary
EAST COAST GLOBAL CONSULTING 20
Advantages
• Preserves Harley Davidson brand heritage while ‘leaning in’ to EV
• Opportunity to expand internationally
• Capture new ridership
• Leverages existing marketing and financial competencies
Disadvantages
• Capital investment
![Page 21: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/21.jpg)
Decision Matrix
EAST COAST GLOBAL CONSULTING21
Key Objectives Gas Player EV Player Subsidiary
Increase ridership
Innovate
Grow internationally
Return on Investment
Emphasis sustainability
![Page 22: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/22.jpg)
Recommendation
Acquire Zero Motorcycle to establish
DavidsonElectric and tighten focus on
Harley Davidson Heritage Brand
EAST COAST GLOBAL CONSULTING 22
![Page 23: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/23.jpg)
Implementation PlanALLISON PENTON
![Page 24: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/24.jpg)
Implementation Plan
EAST COAST GLOBAL CONSULTING 24
Acquisition of Zero Motorcycle
Re-Branding to DavidsonElectric
Marketing Strategy
Increased Focus on Heritage Lines
![Page 25: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/25.jpg)
Timeline
EAST COAST GLOBAL CONSULTING 25
• Purchase Zero Motorcycle
• Rebranding of new subsidiary : DavidsonElectric
• Continue building new Thailand manufacturing plant
• Roll out DavidsonElectric marketing campaign
• Increased focus on heritage lines
0-24 months
![Page 26: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/26.jpg)
Purchase of Zero Motorcycles
EAST COAST GLOBAL CONSULTING 26
Private Company
EV FocusSales of $90M
30 Countries
Acquire Technology
![Page 27: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/27.jpg)
Rebranding
DAVIDSONELECTRIC
EAST COAST GLOBAL CONSULTING 27
DEHQ in Wisconsin, USA
![Page 28: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/28.jpg)
Rebranding
DAVIDSONELECTRIC
EAST COAST GLOBAL CONSULTING 28
Style and substance in a changing world.
![Page 29: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/29.jpg)
New Product Focus
EAST COAST GLOBAL CONSULTING 29
DE
Street Motorcycles
Sportster Motorcycles
Touring Motorcycles
Livewire SportsterEV Circuit
![Page 30: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/30.jpg)
Dealership Growth
EAST COAST GLOBAL CONSULTING 30
DE
USA
Dual dealerships
Harley Davidson and DavidsonElectric
Asia Pacific
DavidsonElectricdealerships only
Local dealers and marketing professionals
![Page 31: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/31.jpg)
Marketing Campaign
EAST COAST GLOBAL CONSULTING 31
DE
TV AdsDigital
MarketingBranded
Merchandise
Geo-targeted to coastal USA and Asia Pacific Market
![Page 32: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/32.jpg)
Pricing Strategy
EAST COAST GLOBAL CONSULTING 32
DE
CompetitivePremium
Pricing
![Page 33: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/33.jpg)
Talent Management
EAST COAST GLOBAL CONSULTING 33
Training Programs
Local Dealership Leaders
Local Marketing Leads
![Page 34: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/34.jpg)
Focus on Heritage Lines
EAST COAST GLOBAL CONSULTING 34
Marketing Customization
Narrowing Product Focus
Smaller Gas Powered
Motorcycles
Target demographic is older with more
traditional values.
![Page 35: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/35.jpg)
Marketing Campaign
EAST COAST GLOBAL CONSULTING 35
Traditional Marketing
Print Campaigns
TV Ads
![Page 36: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/36.jpg)
FinancialsRisks & MitigationsJENNIFER BUTTON
![Page 37: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/37.jpg)
Goals
▪ Return on Invested Capital – Top 25% of S&P 500
▪ Efficiently Allocate Capital Resources & Maintain Discipline
in Future Investments
EAST COAST GLOBAL CONSULTING 37
![Page 38: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/38.jpg)
How much will this cost?
EAST COAST GLOBAL CONSULTING 38
TASKS Assumptions 2018 2019 2020 2021 2022Set up Subsidiary - Davidson Electric 200 200 200 200 200
Buy Zero Purchase for 2 * Revenue 180
Incremental Costs for EV Infrastructure Assume $10M per Year 10 10 10 10 10
Open Manufacturing Facility in China
Operating $450-550 M over 5 years 100 100 100 100 100
Capital $225-275 M over 5 years 50 50 50 50 50
Open Manufacturing Facility in Thailand
Operating $450-550 M over 5 years 100 100 100 100 100
Capital $225-275 M over 5 years 50 50 50 50 50
Open New Dealerships 150 150 25 25 25
Total Cost 840 660 535 535 535
![Page 39: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/39.jpg)
Davidson-Electric Sales
EAST COAST GLOBAL CONSULTING 39
2018 2019 2020 2021 2022
Units Sold 60,000 70,000 80,000 90,000 100,000
Average Price 10,000$ 10,000$ 10,000$ 10,000$ 10,000$
600,000,000$ 700,000,000$ 800,000,000$ 900,000,000$ 1,000,000,000$
▪ Profitable by Year 3 ▪ Strong Return on Invested Capital▪ Disciplined Investment in Asia-Pacific Market
![Page 40: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/40.jpg)
Risks and Mitigations
• Low risk
• Creating new subsidiary with own identityErode brand
heritage
• Medium risk
• Acquisition of Zero’s available competencies and resourcesCompetition
• Medium risk
• Diversified geographic portfolio and manufacturing facilities
Continued disruptive
economic policies
EAST COAST GLOBAL CONSULTING 40
![Page 41: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/41.jpg)
ConclusionDELIA WARREN
![Page 42: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/42.jpg)
What Success Looks Like
EAST COAST GLOBAL CONSULTING 42
Increase ridership
Innovation and new product offerings
Grow international business
Improve return on invested capital
Emphasis on Sustainability
EV lightweight focus captures new riders in Asia Pacific
Establish new manufacturing facility to service Asia Pacific
Acquire Zero Motorcycle to gain EV experience and move towards industry leadership
Profitable by Y3
Remain true to roots while hedging against industry disruption
![Page 43: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/43.jpg)
Questions?THANK YOU
![Page 44: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/44.jpg)
Financial Assumptions▪Acquisitions are 2x the sales revenues
EAST COAST GLOBAL CONSULTING 44
![Page 45: Harley Davidson · Recommendation Analysis Alternatives Chelsey Implementation Plan Allison Financials Jennifer Risks & Mitigations What Success Looks Like Delia EAST COAST GLOBAL](https://reader031.fdocuments.net/reader031/viewer/2022011913/5faaf79f9e6a6337513aa74e/html5/thumbnails/45.jpg)
Contingency PlanShift focus to Brazil
- Limited major competition (Honda, Yamaha)
- Above global average ridership of motorcycles compared to mopeds
- Existing manufacturing plant
- Relatively low import tariffs in comparison to some other countries
- Increased customer purchasing power
- Large population of young professionals
EAST COAST GLOBAL CONSULTING 45