Presented by:Urvashi SharmaVaibhav Pratap SinghSubrata KumarShubham MahlotraChandra PrabhaVikash Ranjan

HARLEY DAVIDSON PRISM & MARKETING STRATEGIES

BRAND IDENTITY PRISM

PHYSIQUE PERSONALITY

RELATIONSHIP CULTURE

REFLECTION SELF IMAGE

PHYSIQUE..

•Loud & Powerful•Custom Cruiser

PERSONALITY..• Individualism•Clean Cut Business Executives•Free Spirited•Freedom & Independence

RELATIONSHIP..

•Harley Owner’s Group•Promise To Fulfill Dreams

CULTURE..

•Equality•Fascination Towards The Western Culture

REFLECTION..

•A Story Every Bike Lover Wants To Be A Part Of.

SELF IMAGE..• Its A Way Of Life•Nothing Can Explain The Adrenalin Rush While Riding A Harley•Style Statement

Marketing Strategies of Harley Davidson in India….

NOW EMI OPTIONS AVALIABLE

Other Strategies• Customized Bikes• Engaged on Social

Networking Sites For Customer Interaction• Re-Purchase within the brand

family• Test Drive• Membership Card • Safety tips Training Sessions

for Bikers

Marketing Strategies for Future

Fuel Efficient Bikes!

Sponsor any Reality Show!!

Rent Bike

Make In India!!

Manufacturing Advantage

#HarleyPartyForFestiveSeason

Harley Davidson can organise parties that leave an impression on the attendants.

Expand Market•For Younger generations•Target Female Customers• Increase the advertising

Thank You!!