Harley Davidson

9
The Academy of Budget and Treasury of the Ministry of Finance of the Russian Federation Alina Ulanova & Ekaterina Giricheva 2WE3

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Transcript of Harley Davidson

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The Academy of Budget and Treasury of the Ministry of Finance of the Russian

Federation

Alina Ulanova &

Ekaterina Giricheva

2WE3

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Contents

History

Nowadays

Culture

Conclusion

The Academy of Budget and Treasury Alina Ulanova Ekaterina Giricheva 2WE3

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H-D’s History

Arthur & Walter Davidson, William S.Harley and William A .Davidson (1915)

Elvis Presley, 1956

The Academy of Budget and Treasury Alina Ulanova Ekaterina Giricheva 2WE3

Military Model, World War I

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Nowadays

The Academy of Budget and Treasury Alina Ulanova Ekaterina Giricheva 2WE3

Value of the H-D brand: 43%

Workforce elimination of 25%

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H-D’s culture

HOG - Harley Owners Group more than 900,000 people magazines rallies events

The Academy of Budget and Treasury Alina Ulanova Ekaterina Giricheva 2WE3

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Harley-Davidson

great status symbol

symbol of the American culture

world famous

The Academy of Budget and Treasury Alina Ulanova Ekaterina Giricheva 2WE3

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The Academy of Budget and Treasury Alina Ulanova Ekaterina Giricheva 2WE3

Conclusion

Loyal Followers

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References

harley-davidson.comdaemonquest.com

wikipedia.org

The Academy of Budget and Treasury Alina Ulanova Ekaterina Giricheva 2WE3

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Thank You for Your attention